JOURNALISM FOR THE TRADE - MEDIA KIT 2021 - Bicycle Retailer
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MEDIA KIT 2021
JOURNALISM FOR THE TRADE
Bicycle Retailer & Industry News connects VOICE Respected and knowledgeable editors deliver the news the
dealers and industry executives throughout North industry needs to know now.
America, Europe and Asia. Whether through our
FREQUENCY We touch thousands of dealers and industry decision
highly trafficked website, email blasts or print, we
makers every day at www.bicycleretailer.com and in print 12 times a year.
reach the global bicycle market year-round.
INFLUENTIAL Our coverage helps decision makers at all levels
Our readers have come to expect a keen focus on understand the trends shaping the industry.
analysis, trends, data and the day-to-day reporting
TRUST Since its founding in 1992, Bicycle Retailer & Industry News
of major events affecting the industry.
continues to be a trusted source of information worldwide.
DIGITAL ADVERTISING OVERVIEW
STATISTICS FOR BICYCLERETAILER.COM
350,000 page views/month
115,000 unique visits/month
50%/50% mobile/desktop
3,000+ social shares/month
VISITOR DEMOGRAPHICS FOR BICYCLERETAILER.COM
76% Male 42% $100k+
24% Female 79% College or graduate school
68% 25-55 71% Based in the U.S. Metrics from data provided by Google Analytics, Quantcast, AddThis, and MailChimp.
DIGITAL ADVERTISING RATES Creative Requirements
Position Size Half month Full month Only JPEG, GIF, PNG or HTML5 formats are accepted.
Sidewalls (Exclusive) 2000 x 1100 pixels $1,700 $2,500 Double density ads can also be supplied for retina
displays. 150KB max file size for banners; 300KB max
Desktop 1004 x 90 pixels file size for sidewalls.
Leaderboard Banner Tablet 728 x 90 pixels $1,210 $1,815
Phone 320 x 50 pixels All animation, including loops, must stop at 30 seconds.
Right Rectangle - High * 300 x 250 pixels $860 $1,320 Video ad units max size is 512 MB with a max length of
30 seconds.
In-Article Rectangle (Exclusive) 300 x 250 pixels $875 $1,350
Sidewalls require 1024 pixels of white space in the
Homepage Newsfeed 600 x 150 pixels $780 $1,200 center.
Right Skyscraper 300 x 600 pixels $750 $1,150 Our ad reps can discuss new or alternate digital
advertising opportunities, and our on-site digital manager
Right Rectangle - Mid * 300 x 250 pixels $645 $990 can advise and assist you with creating special advertising
units.
Right Rectangle - Low 300 x 250 pixels $425 $650
Questions about specs for Web, or how to
Exclusive Weekly Advertising Opportunities submit materials, please contact Ron Bertola at
rbertola@pocketoutdoormedia.com.
Sidewalls 2000 x 1100 pixels $1,000/week
Homepage Native Ad Image, Headline, Text, Link $750/week * Ads rotate through two positions.
Homepage Autoplay Video MP4, MOV, AVI, WMV, YouTube, Vimeo $500/week
Weekly Newsletters
The editorial staff produces two newsletters each week—a digest of key articles that have appeared Newsletter Statistics
on our website as well as a weekly wrap-up of new hires and a list of Help Wanted classified ads. 21,700 subscribers
Sponsored Emails 31.8% open rate – 2x industry average
Advertisers can send exclusive, customized and targeted messages directly to our retail list as well
as targeted messages that reach OE manufacturers. Price: Dealers Only: $2,500; Full list: $5,000.
12.3% click rate – 3x industry average
Audience: Approximately 5,200+ qualified bicycle industry subscribers, with 2,600+ independent
and retail chain bicycle delears.
E-NEWSLETTER RATES AND SPECS Email Requirements
Only JPEG, GIF, and PNG format accepted. 75KB max file size
Position Size Weekly Monthly
for banners for highest performance and click through rates.
Leaderboard Banner 600 x 150 pixels $375 $1,125 High resolution, double density files are acceptable. Video
Middle Banner 600 x 100 pixels $235 $705 advertisements need to be a link to a video hosted on YouTube,
Vimeo, or Wistia.
Native Ad Image, headline, text, link $500 $1500
Lower Square 300 x 300 pixels $195 $450 Questions about specs for Email, or how to
submit materials, please contact Ron Bertola
Video YouTube or Vimeo link $500 at rbertola@pocketoutdoormedia.com.
DIGITAL ADVERTISING BANNER AD PLACEMENTS
SIDEWALL
Sidewall display ad
Sidewall display ad
The sidewall ad replaces the website background and is
offered as an exclusive to a single advertiser.
Size: 2000px wide x 1100px tall.
Requires 1024px white space in the center. Important
creative and calls to action should remain in an area no
wider than 1440px. 300kb max file size.
Price: $1,700/half month, $2,500/Month,
$1,000/Weekly
LEADERBOARD
The sidewall ad replaces the website background and is
offered as an exclusive to a single advertiser. Limited to
Leaderboard display ad four advertisers in rotation.
Size: Three ad sizes should be supplied, one for each
device display.
Desktop: 1004 x 90 pixels
Tablet: 728 x 90 pixels
Phone: 320 x 50 pixels
Price: $1,210/half month, $1,815/month
DIGITAL ADVERTISING BANNER AD PLACEMENTS
RIGHT
RECTANGLE - HIGH
The right rectangle high position ad rotates through
the top to ad slots. Ad is run of site. Limited to four
RRH advertisers in rotation.
Size: 300px wide x 250px tall
RRH Price: $860/half month, $1,320/month
IN-ARTICLE RECTANGLE
The in-article ad appears to the left of the second
paragraph on every article page through out the site.
On mobile devices, the appears after the first paragraph
and before the second paragraph. This ad is exclusive to
a single advertiser.
Size: 300px wide x 250px tall
Inline Price: $875/half month, $1,350/month
DIGITAL ADVERTISING BANNER AD PLACEMENTS
HOMEPAGE NEWSFEED
The homepage newsfeed ad appears after the
second story teaser on the homepage. Limited to four
advertisers in rotation.
Size: 600px wide x 150px tall. Add resizes dynamically
to fit the device it is viewed on.
Price: $780/half month, $1,200/month
Newsfeed
HOMEPAGE NATIVE
The homepage native ad is designed to look like an
article on Bicycleretailer.com. Ad will appear as the fifth
story and is exclusive to one advertiser for one week.
Size: This ad is sized dynamically based on provided
content. Advertisers must submit the following:
• Headline: 40-80 characters or approximately 5-10
words.
• Body text: 200 characters or approximately 30 words
maximum.
• Image: 200px x 200px.
• URL: A link to a landing page.
Price: $750/week
DIGITAL ADVERTISING BANNER AD PLACEMENTS
HOMEPAGE
AUTOPLAY VIDEO
Video The homepage autoplay video is designed to begin
playing as soon as the user scrolls it into the viewport.
Video will be muted, but user interaction can enable
sound or replay. Video can link out and may include a
title.
Size: 640px wide x 360px tall
File Types: YouTube or Vimeo link or
MP4, MOV, AVI, WMV, WebM, or OGG file. Raw files must less
than 512 MB and shorter than 30 seconds. Submissions must
be shared through a Dropbox, Google Drive or other reputable
file sharing link Submit a URL and title along with your video.
Price: $500/week
SKYSCRAPER
Appears in the right sidebar and is delivered sitewide.
Skyscraper
Limited to four advertisers in rotation.
Size: 300px wide x 600px tall
Price: $750/half month, $1,150/month
DIGITAL ADVERTISING BANNER AD PLACEMENTS
Mid MIDDLE AND LOWER
RECTANGLES
The middle rectangles appear in two positions in the right
sidebar, above and below the skyscraper ad respectively,
and the lower rectangle appears in the bottommost position
in the right sidebar. Both ads are run of site. Limited to four
advertisers in rotation.
Size: 300px wide x 250px tall
Feed Price for Middle: $645/half month, $990/month
Price for Lower: $425/half month, $650/month
Mid
Lower
DIGITAL ADVERTISING CUSTOM OPPORTUNITIES
GIVEAWAYS, SWEEPSTAKES
AND SURVEYS
BRAIN is offering the opportunity for brands to partner
with us to run a giveaway. A custom survey will enable
brands to get direct feedback from our influential audience
on questions of their choosing. Additionally, brands will
acquire important email addresses to build their lists from
Survey interested contacts.
The giveaway will be promoted through BRAIN’s website,
social media, and email channels throughout the duration
of the giveaway.
Price: $2,500
Brands are responsible for supplying survey questions,
the giveaway award, and fulfillment. BRAIN will provide
a complete list of survey answers and email addresses
of entrants upon close of the giveaway. Inquire for more
details.
EMAIL BLASTS
BRAIN is offering a limited number of opportunities to
engage directly with its list of North American bicycle
dealers, suppliers and executives through customized
email blasts. This email list can be segmented to reach
your target audience.
Guidelines:
Email subject line: Max 150 characters
Preview text line: Max 150 characters
Body copy: 100-200 words performs best, but can be
any reasonable length.
Header image: 600px W x 250px H.
Logo: If not in the header image, a logo image can also
be provided.
Call to action/URL: A call to action plus a link to a
landing page.
Price: Dealers Only: $2,500; Full list: $5,000
Audience: Approximately 5,200+ qualified bicycle
industry subscribers, with 2,600+ independent and
retail chain bicycle delears.
Email can be customized to meet your specifications.
Please inquire.
DIGITAL ADVERTISING EMAIL AD PLACEMENTS
Leaderboard
Leaderboard
Middle Banner
Middle Banner
Native Ad
Lower
Video Square
Lower Newsletter Statistics
Square 21,700 subscribers
31.8% open rate – 2x industry average
12.3% click rate – 3x industry average
E-NEWSLETTER RATES AND SPECS Email Requirements
Position Size Weekly Monthly Only JPEG, GIF, and PNG format accepted. 75KB max file
size for banners for highest performance and click through
Leaderboard Banner 600 x 150 pixels $375 $1,125 rates. High resolution, double density files are acceptable.
Middle Banner 600 x 100 pixels $235 $705 Video advertisements need to be a link to a video hosted on
YouTube, Vimeo, or Wistia.
Native Ad Image, text, link $500 $1500
Lower Square 300 x 300 pixels $195 $450 Questions about specs for Email, or how to
submit materials, please contact Ron Bertola at
Video YouTube or Vimeo link $500 rbertola@pocketoutdoormedia.com.
PRINT ADVERTISING Roll: Bicycle
Company
expands reach
page 13
FEBRUARY 2020
Industry didn’t
IN THIS ISSUE
Revisionist history prepare for e-MTBs,
vs. reproduction former Trek exec says
READERSHIP
BMX collectors debate restoration
Joe V. call for a fourth
e-bike class for trail use
By Steve Frothingham
CARLSBAD, Calif. — It’s like a magician’s
advo-
sleight of hand: While suppliers and
for e-
cacy groups were laying groundwork
electric
Consumer Electronics bike use on paved roads and trails,
(or
Show becoming a mountain bikes began rolling onto trails
9,000+ 5,000+ 27,000
popular showcase for not) with lile industry preparation.
sees
e-bikes. page 8 At least that’s how Joe Vadeboncoeur
it.
call
Joe V., as his many industry friends
at Trek,
him, is retired from a long career
devel-
where among other things, he helped
him-
op and market e-bikes. Now, he finds
moun-
self board president of a Wisconsin
policy
tain bike group, faced with developing
positions on e-bikes.
Print circulation Digital Total readership
in-
Vadeboncoeur said he’s learned the
dustry has lile idea how land managers
Thai bike and sports
park generates fitness eMTBs page 20
and retail buzz. page 13
Just a phase
circulation 3 readers per copy* STATE OF RETAIL
Uncertainty — and
tariffs — continue after
agreement with China
BMX bikes By Steve Frothingham
His side business of acquiring vintage
he was sell-
By Dean Yobbi and components has paid off. He said — Importers have received
bikes a month through his eBay WASHINGTON
ol’ days is good ing two to three but tariffs on Chinese bike prod-
BERLIN, N.H. — Reliving the good Die, and his eBay account, old- some relief,
to the price of store, Live Free or at historically high levels and
business, from the classic car market ranging from $1,500-$3,000. ucts remain
of throwback schoolmy85, for prices continues despite a preliminary
vintage trading cards to the popularity
51.1% IBDs • 7.5% Distributors • 6.7% Chain retailers
Brad James, Owner Sports Garage on hold since July because of uncertainty
consumers His business has been built to order, trade deal with China that
President Donald
Cycling, Boulder, Colorado jerseys. Nostalgia has a price, and many shoulder surgery. Most of his bikes are
willingly pay it. as Singapore, Trump called “a breakthrough.”
How will your businessʼ this. and he has customers from as far away Trump signed the Phase 1 agreement on
Carl Patry knows He also offers resto-
from London, Australia, and Norway. It calls for China to buy an additional
typical customer Patry restores BMX bikes and components components and replicates decals Jan. 15.
Berlin. The typi- ration services for in U.S. goods and services in the
profile change in the the 1970s and ’80s from his home in the passionate crowd of vin- $200 billion
X customer from the past to serve next two years and pledge to reduce
counter-
cal late baby boomer/early Generation their own bikes.
next 3-5 years? calling with a fantasy to take a spin down tage BMXers building these (bikes) for feits, protect U.S. intellectual property, and
comes
bike or the one “No one is going to get one of
page 10 memory lane with their childhood UNCERTAINTY page 19
BMX page 18
19.3% Manufacturers • 5.5% Reps • 7.1% Other
they never got.
INTRODUCING NEO METALLIC finish on an
A dazzling new hard-wearing custom
accessories.
exclusive selection of our class-leading
OR USA-SALES@LEZYNE.COM
FOR DETAILS, CONTACT: (805) 548-8780
ADVERTISING RATES
12x 9x 6x 3x 1x EDITORIAL HIGHLIGHTS
Full Page $2,716 $2,886 $3,056 $3,226 $3,596 We produce several special editions including:
1/2 Page $2,138 $2,270 $2,406 $2,542 $2,831 Sales Training Guide – January
1/3 Page* $1,658 $1,752 $1,854 $1,964 $2,066 Sea Otter Guide + Festival Gear Guide – April
1/4 Page $1,254 $1,335 $1,411 $1,488 $1,568 Gear Guides – August and November
Spread $4,076 $4,331 $4,586 $4,841 $5,092
Editorial Schedule
Cover II $3,260 $3,319 $3,515 $3,710 $3,906
Issue Ads Close Ads Due
Cover III $2,975 $3,030 $3,209 $3,387 $3,566
January Dec 4 Dec 9
Cover IV $3,200 $3,464 $3,581 $3,781 $3,932
February Jan 8 Jan 13
Cover Banner $1,650 $1,825 $2,000 $2,250 $2,500
March Feb 5 Feb 10
All ads run in print and digital edition. Web links included in your ad will be active in the digital edition.
Other premium positions and preferred placement available upon request. April Mar 12 Mar 17
*This 1/3 page ad is exclusive to the monthly Tradewatch report May Apr 9 Apr 14
Custom Delivery Options June May 7 May 12
We can offer a number of print options ranging from custom catalogs, polybag inserts, bind-in cards, July Jun 11 Jun 16
tip-ins and other products. Key pricing factors include size and weight. We also offer customized editori-
al content for special projects. August Jul 9 July 14
September Aug 6 Aug 11
Digital Edition Sponsorship
October Sep 10 Sep 15
We offer an exclusive sponsorship for our digital edition delivered 12 times a year to more than 5,000
digital subscribers. Your full-page digital message opens the edition. Your message includes a logo and November Oct 8 Oct 13
a link to your web page. In addition, your sponsorship includes a logo and link to the magazine’s email
December Nov 5 Nov 10
announcement that delivers the digital edition to our subscriber base. Rate: $1,500/issue
PRINT AD SPECS
Print Requirements
Cover banner
5.75” x 1.75” Electronic files: All ad creative, photography, and illustrations
146mm x 44mm must be created at a minimum of 300 dpi, saved as CMYK files
and without spot colors. Files should be delivered as a press
1/2 Page Horizontal
9.25” x 5.25” quality PDF.
Full Page with bleed
235 x 133mm 10.5” x 12.125” WE ARE NOT RESPONSIBLE FOR THE IMAGE QUALITY OF
267 x 308mm LOW-RESOLUTION OR INCORRECTLY PRODUCED FILES.
(10.25”x11.875” trim)
1/2 Page Vertical Publication Trim Size: 10.25” x 11.875”
4.375” x 10.875” Printing Process: Web Offset
110 x 275mm Paper: 50-pound gloss
Screen: 133 line
Density: 280% maximum tone density
1/4 Page
4.375” x 5.25” Questions about specs for print or how to submit materials,
1/3 Page Horizontal 110 x 133mm please contact our production manager, Heather Arnold at
9.25” x 3.5” harnold@pocketoutdoormedia.com.
235 x 89mmMARKETPLACE & CLASSIFIEDS
PRINT DIGITAL
BRAIN is now offering a combined
print + digital package exclusively
to Marketplace advertisers at
discounted rates. Expand your
reach with an affordable investment
and get your message in front of the
widest industry audience possible.
300 x 250
Website
display ad
Need help with
n
artwork? We ca
ep ar e yo ur
help pr
ad materials for
e
any 3x+ packag
inve st m en ts .
PRINT EXCLUSIVE PRINT + DIGITAL BONUS PACKAGE
Marketplace Print Exclusive Pricing Marketplace Print + Website Display Package Pricing
Horizontal or Vertical Horizontal or Vertical + 300x250 Lower Banner
12x = $450/mo 12x = $750/mo
6x = $475/mo 6x = $800/mo
3x = $500/mo 3x = $833/mo
1x = $700/mo 1x = $1,100/mo
Ad Specs Digital Ad Creative Requirements
Vertical - 2.125” x 5.25” Website banner Ad - 300w x250h pixels. Only JPEG, GIF, PNG or HTML5 formats are accepted. 150KB
Horizontal - 4.5” x 2.5” max file size for banners. All animation, including loops, must stop at 30 seconds. Feel free to submit up
Website Digital Ad - 300w x 250h pixels to 3 versions of artwork. Our system will optimize to give priority to the strongest performer.
Questions about materials, please contact Ron Bertola: rbertola@pocketoutdoormedia.com
26 CLASSIFIEDS
Classifieds
Stromer Customer Service and
Sales Support Manager
Stromer USA, located in Vista, CA, is
Sales and Management Positions looking for a Customer Service and
Sales Support Manager to handle the
J&B is always looking to US and Canada markets. Part Time Marketing Position @
strengthen its inside sales, Leatt: Independent Outside Reps Janus Cycle Group
product management, and facility This individual will be the main & Agencies
Parlee Cycles: Custom Fabrication management teams across the service point of contact for our Janus Cycle Group is seeking
- Carbon Fiber Bicycle Parts country, in each of our 11 locations: retailers and end user customers. Leatt® is seeking Independent talented individual with a fine eye
Bicycle Reps to represent our MTB for detail that enjoys working in a
Our classified ads reach thousands of readers on the
The ability to communicate
Miami, FL helmet, apparel, shoe, and protection fast paced environment, excellent at
We are currently seeking a reliable, effectively and efficiently with good
hard-working production member Raleigh, NC organizational skills is key. line in So-Cal, Southwest, Great multitasking. Should have a minimum
of the Parlee Cycles Custom Schenectady, NY Bicycle industry experience Lakes, Midwest, North East, Mid- of 3 to 5 years marketing experience.
Production Team. Birmingham, AL preferred as well as a technical Atlantic, South-East.
web and in print. Whether you’re selling a shop, hiring
Ft. Wayne, IN background in ebikes. john@januscyclegroup.com
As part of this team your mission is West Chester, PA Please send your resume to:
Knowledge of ERP systems required.
to make flawless carbon parts that Minneapolis, MN info@leatt.com
help Parlee Cycles produce bicycles Dallas-area, TX SALES REPRESENTATIVE POSITION
Competitive compensation package,
Denver, CO
a mechanic or searching for executive level managers,
that reach our high standards all while health insurance, 401K.
supporting the rest of the team. You Seattle-area, WA Bicycle Manufacturer MIAMI FLORIDA AREA
will need to be reliable and punctual, Redlands, CA Customer Service
dan.delehanty@stromerbike.com
with experience in a manufacturing/ Established rep group with
production setting and eager to learn Sales and customer service-oriented Fast-growing NYC based team is established lines looking for a self
our classifieds deliver. And it’s easy. You can post
how to create high quality carbon individuals with bicycle product and looking for someone with a passion motivated rep to join our team.
parts. retail experience are ideal. for bicycles, riders, and excellent
people skills to join us. Do you have a passion for the
Job Posting: https://parleecycles.com/ Positions are full-time, Monday bicycle industry and would enjoy
through Friday. Compensation is
your own at www.bicycleretailer.com/classifieds. Our
category/careers/ Duties: getting out and visiting dealers?
commensurate with experience. • Support: provide phone and email Do you have a proven
Jobs@ParleeCycles.com J&B offers an unmatched benefits support, ensuring customers receive record in selling?
package and opportunities for the best possible solutions to pre-
advancement and relocation. Bike Mechanic Wanted - sales questions and post-purchase If this is you please send resume to:
rates are highly competitive at $90 per column inch, or
Online
NW Ohio Service Hermosa Beach, CA technical needs. howesoutdoorsales@gmail.com
Please e-mail your resume to: • Customer Experience Content:
Technician Openings hr@jbi.bike. Experienced mechanic for full-time Create technical bulletins, and media
Cycle Werks is currently hiring or part-time job at fun bike content Fantic USA is hiring
about 35 words without a logo. A logo ads one inch of
experienced service technicians. shop near the beach. independent agents and agencies
Full time, year-round employment. Bicycle Emporium Auburn Requirements
and
We have three locations in Bowling Seeks Another Staff Memeber Voted best bike shop 2009-2020. • Supportive attitude with customers With over 50 years of success
Green, Whitehouse and Sylvania Ohio. Most stay with us for years. seeking solutions and a rich heritage in off-road
We’re looking for another quality
space. Pay via credit card.
Pay is based on experience. • Strong bike mechanical/ motorcycles, Fantic is expanding
Benefits include paid vacation, IRA industry mechanic and sales person. troubleshooting knowledge its eMountain and eRoad bike
with employer match. Steve@hermosacyclery.com • Strong computer skills roll-out across North America.
At Bicycle Emporium you’ll • Ability to travel as needed for fleet
in print!
shopcyclewerks@gmail.com need to be a multi tasker and support We are seeking established
be very knowledgeable on the Bicycle Business for Sale independent sales reps and
new cycling world. Full time salary position with benefits. agencies with non-competing lines
Experienced Bicycle Mechanic Established retail bike shop for sale Weekend work required. and proven track records of
needed in Davis, CA Best wages and a great place to work. with year-round business in a popular success to join the Fantic USA team.
southwest Florida vacation area. hr@prioritybicycles.com
For more details email: Learn more about Fantic and how we
Post your own classified at
Ken’s Bike-Ski-Board, the area’s
#1-rated cycling store, is looking for Bill@Bicycleemporium.com This shop carries bikes for seasonal are leading the way in performance,
experienced career bike mechanics and local clientele of all levels. technology, and design at:
to diagnose, troubleshoot & repair High-performance road bikes, Service and Retail Manager http://fantic-bikes.com/us/
our clients’ bicycles of all types - and recumbent, and tandem bikes Position
Mechanic wanted available for rent as well as offering
build new bicycles - in our busy, fast-
bicycleretailer.com/classifieds.
paced, just-remodeled store. Segway tours along the bike paths The Wheel Mill Indoor Bike Park Join the Cyclery USA Team
Experienced mechanic for a growing around the area. is expanding its Service and
shop in the Sun Valley Idaho area! Retail capacity and looking for
Full-time, year-round work with Cyclery USA, awarded America’s Best
overtime opportunities in season. Features a full-service bike mechanic an inclusive-minded, experienced, Bike Shops for 7 years, a Top 25 Trek
Super amazing riding and awesome workshop. Live, work, and ride where and innovative Manager for both.
Applicants must have excellent work environment with tons of dealer, and family owned since 1968.
references, cycling knowledge and snow is never a problem. Year round employment.
growth potential!
proven mechanical skills including Three locations, surrounded by great
3+ years work in an established Call Eric (239) 851-3699 or email Send resume to:
road and mountain biking (Redlands
Idaho Cycles is a service oriented Eric@pfeiferrealtygroup.com info@thewheelmill.com
bike shop.
shop carrying Cannondale and Evil. Classic, IMBA Ride Center).
for more information. Thanks!
Benefits include health, dental, vision 208cycles@gmail.com We are bike-minded people with a
& chiropractic coverage, paid vacation desire to share our passion
and matching IRA contributions plus Purchaser Position - BTI and knowledge of cycling with
Join Our Team
flexible scheduling, paid sick leave, everyone we meet.
discounts on bicycle, ski & board gear Law Offices of Location: Santa Fe, NM
+ lift tickets at nearby resorts, and a Special Agent Sales is looking to add
Steven W. Hansen Come join BTI’s team at 7000 a team member to our established
If you are positive, friendly, and
safe, fun, healthy work environment Representing manufacturers, feet in the Rocky Mountains! enjoy improving people’s lives
in one of the best cycling markets in Rep Group to cover DFW, North Texas through cycling, join our team and
distributors and retailers on all types BTI’s Purchasing Dept is seeking a and Southern Oklahoma run and
the US. of legal issues since 1986. candidate with analytical skills and an bike stores. turn your passion into a career.
Sign up for our newsletter at: interest in cycling industry trends.
Qualified candidates are encouraged www.swhlaw.com FT, competitive pay and benefits. Register on line at:
to apply online at: Please send a resume to: cycleryusa.com
(562) 866-6228
casey@specialagentsales.net.
www.kensbikeski.com/articles/join- legal.inquiry@swhlaw.com getajob@bti-usa.com
our-team-pg295.htm.SPECIAL ISSUES
Special Issues
Two-page spread Advertising Rates
$3,350 Full Page: $3,950
January issue Half Page: $2,950
Quarter Page: $1,895
Sixth Page: $950
Cover II: $4,150
Cover III: $3,750
Cover IV: $4,295
Gear Guide: $650
Sales Training Guide Sea Otter Guide
Tell our thousands of retail readers about your company in your own words with a Sea Otter is the industry’s must-attend consumer event timed perfectly as the spring
focus on products that deliver bottom-line profits for IBDs. A two-page spread allows selling season gets underway. With a circulation of 30,000 guides delivered on-site,
you to tell your story backed by a full-page of advertising—a one-two punch for your with additional distribution in the April issues of BRAIN and VeloNews, plus a digital
company. It will also be distributed as part of our January issue digital distribution. edition emailed to tens of thousands of Sea Otter enthusiasts, the Guide is a must-buy
as the season opens.
30
GEAR GUIDE
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GEAR GUIDE
April 2020 31
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SGX-CA600, Cateye, Bryton, Polar and spectrum hemp extract, hyaluronic acid,
aero tubing and fully-hidden stout nylon shank proven on the DH World Cup circuit to power the pedals efficiently and
Mio. Optional accessories include a Lezyne beet juice, raspberry juice, turmeric, and
cabling for more speed with combined with an injected EVA cushioning midsole plus our exclusive Sensor® rubber
computer head and Race GoPro Base. The ginger aids in lessening the effects of
exceptional tire clearance up to outsole that inspires confidence when scrambling over rocks and logs. The fit is secure and
optional Base allows you to mount a camera inflammation and oxidative stress. Allowing
700x42mm. Select one of BLUEʼs supportive thanks to a BOA® micro-adjustable buckle and forefoot strap closure, while a
Guide. And in April, get bonus distribution in
or GoPro compatible light under your the user to perform better.
five build choices from SRAM Red/Force eTap to the Shimano GRX line. Then customize your reinforced heel and toe box offer protection from scrapes and impacts.
computer.
rideʼs crank length, cassette size, power meter and wheels. Buy direct and save on a full line
of road, gravel, triathlon and cyclocross bikes. Experience for your self and get 20% off
with code GearGuide.
the Sea Otter guide. Provide us a photo and
MSRP: $49.95 MSRP: $3,150 MSRP: $180 MSRP: $35.99
Website: www.barflybike.com Website: rideblue.com Website: www.giro.com Website: ikorlabs.com/product/ikor-recovery-shot-6pack
Giro VanDOit Camper Vans LEM Helmets Motiv™Air
Enjoy exceptional breathability, modern
technology, and seamless comfort on the
trails ahead in the new Giro Xnetic Trail
Glove.
VanDOit Camper Vans gives
adventurers an innovative,
modular, and affordable camper
van option for every type of
The new, lightweight MotivAir
features proprietary exoCarbon™
technology, an unmatched strength-
to-weight ratio, and improved
your message and we do the rest. And the
rates make it a bargain—$650 for a single
adventure. The VanDOit Camper low-energy and oblique impact
The new Xnetic Trail Glove redefines the Van is a converted Ford Transit management. The high-performance
cutting edge of glove-making technology. 350 XLT and can be used as helmet weighs an impressive 220
By leveraging the advanced Xnetic knit a primary-everyday vehicle grams (size M). The MotivAir flips
construction techniques Giro has pioneered with between 2-11 removable cycling helmet technology inside out
KHS Envoy 200 (Ladies) in footwear, they’ve created a lightweight passenger seating- convertible – literally. Its innovative construction
issue; $1,200 for both.
trail glove with a seamless one-piece to a business van or anything in moves the interior structure to
Finally, a quality commuter bicycle that won’t break the bank! New for 2020 is the updated backhand that contours with your hand between because of its modular the exterior of the helmet. Using
KHS Envoy 200 commuter and city bike. A class 2 e-bike, it features a Bafang E-assist like a second skin, for the ultimate in fit, system. We take trade-ins on any vehicles and offer financing as well. The VanDOit “gear LEMʼs revolutionary exoCarbon tech, a full-carbon exterior shell offers advanced high and
rear hub motor, with easy controls, ample power for any hill, and battery life for miles and breathability, and comfort. slide” was created to accommodate cyclists for hauling and working on bikes. Haul your low-energy impact management due to its dynamic construction of a hard outershell and
miles of carefree riding. It also features Shimano Altus shifters and derailleurs, front and toys, do your business, and call it home! “LIV” Anywhere, “DO” Anything! You VanDOit. internal low-density EPS foam. It also features an aero, compact design and 23 vents for
rear fenders, an alloy rear rack, and an easy to use centerstand-perfect for commuting or cooling. Available in 6 colorways.
neighborhood cruising.
MSRP: $1,699 MSRP: $38 MSRP: $48,800-$108,800 MSRP: $225
Website: khsbicycles.com Website: www.giro.com Website: www.vandoit.com Website: lemhelmets.com
Fluid Sports Nutrition Two Wheel Gear Quai Stan’s NoTubes DART Tool
The official hydration partner of Sea Otter - Fluid
makes delicious on-the-bike hydration and post-
workout recovery drink mixes. Born & made in
California, all Fluid products follow a no-nonsense
approach: the nutrients you need + a taste youʼll
Pannier Backpack Convertible
With two convenient pack modes,
you can attach the Pannier Backpack
to your bike rack and then quickly
transform it into a backpack for
ISOS 33 Enduro pro priced at $1299
is the flagship product and the
embodiment of Quaiʼs wheel science
approach. #1 our tech - “Radially
Staggered Lacing” balances overall
We developed the Dual Action Repair for
Tubeless (DART) to fix damaged tires faster,
easier and better than existing plug tools.
While traditional tire plugs try to wedge
rubber strips into a puncture, the DART
Ad rates
actually enjoy. Put Fluid Performance, our Cramp efficient carrying. There are two tension by adjusting bracing angles. creates a chemical reaction with your Stan’s
One ad: $650
Crushing Endurance Fuel, to the test during your office-appropriate sizes (22 Litres or #2. Service – Lifetime warranty weʼve sealant to quickly form a permanent airtight
toughest rides. Then, try Fluid Recovery, our 30 Litres) organized with accessory got your wheels covered! #3. Cost bond. The DART’s plastic tip is barbed to
Muscle Mending Post-Workout mix for excellent pockets, padded laptop access and savings well priced at $1299. With 33mm anchor firmly in place and stay put during
muscle recovery. Cheers! exterior helmet attachments to fit all inner width, they are perfect fit for any even the most aggressive riding while being
carry needs. The waterproof materials, aggressive tire set up. You can now demo safer for rims, rim tape, and your hands. It all
Social: @fluidnutrition a pair pre-installed with Maxxis Tires. fits together in a compact tool that easily fits
Two ads or two issues: $1,200
reflective accents and added
Email: info@fluidnutrition.com fluorescent rain cover guarantee all- Visit us at www.ridequai.com to learn in any pocket or pack!
season confidence for commuting to more.
Website: fluidnutrition.com
work or school.
MSRP: $159.00 MSRP: $1,299 MSRP: $25
Website: www.twowheelgear.com Website: www.ridequai.com Website: www.notubes.com
SALES Sales - East Sales - Italy, Switzerland EDITORIAL
Karl Wiedemann Ediconsult Internazionale Editor-in-Chief
SVP, Sales & Business Development (203) 906-5806 Tel: +39 10 583 684 Steve Frothingham
Tommy O’Hare kwiedemann@pocketoutdoormedia.com Fax: +39 10 566 578 (720) 251-6899
(415) 450-5831 genova@ediconsult.com sfrothingham@bicycleretailer.com
tommyo@pocketoutdoormedia.com Sales - Midwest
Kingwill Company Sales - Taiwan Managing Editor
Sales - West Barry and Jim Kingwill Wheel Giant Inc. Dean Yobbi
Gary Newkirk (847) 537-9196 Tel: +886-4-7360794 & 5 (954) 806-3946
(949) 632-4223 Fax: (847) 537-6519 Fax: +886-4-7357860 or 7360789 dyobbi@bicycleretailer.com
gnewkirk@bicycleretailer.com barry@kingwillco.com rep@mail.wheelgiant.com.tw
jim@kingwillco.com Design and Digital Manager
Sales - Mountain Region Account Manager Colin O’Brien
Ellen Butler Sales - Europe Ron Bertola (970) 404-0988
(720) 288-0160 Uwe Weissflog (949) 300-0502 cobrien@pocketoutdoormedia.com
ebutler@pocketoutdoormedia.com Cell: +49 (0) 170-316-4035 rbertola@pocketoutdoormedia.com
Tel: +49 (0) 711-35164091
uweissflog@inmotionmar.com 5720 Flatiron Parkway • Boulder CO 80504 USA • 303-440-0601
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