Media Kit 2021 - Canadian Franchise Association

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Media Kit 2021 - Canadian Franchise Association
Media Kit 2021
Media Kit 2021 - Canadian Franchise Association
Franchise Canada Media Kit 2020 // Our Story                                                    2

Our Story

Franchise Canada is a complete multi-channel media outlet, committed to delivering
the best content to help prospective franchisees achieve their dreams and create their
franchise futures. Franchise Canada properties include the magazine, print directory,
website, tradeshows, podcast, videos, e-newsletter, e-blasts, and social media. Through
all of these channels, Franchise Canada reaches an audience of more than XX per
year. Offering a range of options to customize your message via the medium of your
choice, Franchise Canada has the audience you want to reach.

Franchise Canada is produced by the Canadian Franchise Association (CFA) and
participation in these products is exclusive to CFA members.

What We Offer

     Publication Advertising                          Digital Advertising

       Website Advertising                            Native Advertising

                                 FOR ADVERTISING CONTACT: Navneet Matharu
                                 EMAIL: nmatharu@cfa.ca
                                 WEB: cfa.ca | FranchiseCanada.Online                   07082020AL
Franchise Canada Media Kit 2020 // Who We Reach                                                                              3

 Who We Reach
                                                                                                 70%
                                                                                                 of prospective
 Showcase your brand to an audience of more than 100,000 serious prospective                     franchisees surveyed by
 franchisees by advertising in Franchise Canada.                                                 the CFA say that “Brand
                                                                                                 Recognition” is the most
                                                                                                 important factor in their
                        When are they looking to invest?                                         franchise investment
 update coming from Kenny                                                                        decision making. Display
                                                           Now           35%
                                                                                                 advertising in Franchise
             Male Female                         Within 1 year               40%                 Canada keeps your
          69% 31%                                    1-2 years         19%                       opportunity top of
                                                    3-4 years     5%                             mind, and increases
                                                                                                 the chances that a
                                                     5 years +    1%
                                                                                                 prospective franchisee
                                                                                                 will recall your brand
                                                                                                 when they are ready to
                                                 What kind of franchise                          make their investment
                                                 are they looking for?                           decision.
         How old are they?
             18-24    5%                                Food
             25-34         23%                                     43%
                                                                                                 What do they consider
             35-44          31%                         Health/Fitness/Senior Care               most important when
             45-54     16%                                  19%                                  evaluating a franchise
               55+         25%                                                                   opportunity?*
                                                        Consumer Products and Services
                                                          14%                                    Brand Recognition
                                                                                                                 70%
                                                        Retail
                                                                                                 Investment Level
                                                          11%
                                                                                                              55%
      How educated are they?                            Automotive                               Support & Training
                                                         5%
       High School     18%                                                                                  44%
 College/University               61%                   B2B                                      Uniqueness of Concept
                                                         4%                                             33%
  Graduate Degree          21%
                                                        Children’s Products and Services
                                                                                                 *Results do not add up to 100%
                                                         4%
                                                                                                 due to multiple responses.

  How much money do they have?
     Under $10,000    6%
                                                 Where do they live?
  $10,000-$50,000      17%
 $50,000-$100,000          23%                      Territories                              Atlantic
$100,000-$300,000           29%                        0%                                   Provinces
                                                                                               3%
$300,000-$500,000      15%
        $500,000+     9%                    BC
                                            6%       AB           MB                   QC
                                                    17 %          2%                   9%
                                                            SK                ON
                                                            2%                60%

                                  FOR ADVERTISING CONTACT: Navneet Matharu
                                  EMAIL: nmatharu@cfa.ca
                                  WEB: cfa.ca | FranchiseCanada.Online                                              07082020AL
Franchise Canada Media Kit 2020 // Publications                                                                               4

                                                                                                 AWARD
                                                                                                 WINNER!
                                                                                             Franchise Canada won
                                                                                              Gold at the inaugural
Publications                                                                               National Magazine Awards:
                                                                                            B2B for the “Millennials
                                                                                             in Franchising” regular
With its six regular issues and one Annual Directory, Franchise Canada magazine is the
                                                                                              editorial department.
Canadian Franchise Association’s official consumer publication, focused entirely on
inspiring and educating prospective franchisees about the opportunities in franchising
so they can make their dreams of business ownership become reality. Franchise Canada is
also an industry award winner* for excellence in editorial, design, and circulation.

Franchise Canada magazine’s mix of must-read editorial and display ads creates an ideal
environment for advertising and reaching more than 100,000 serious prospective
franchisees who want to go into business for themselves but not by themselves.

The Franchise Canada Directory is a print publication that is available on newsstands
and in bookstores throughout the country.

Our readers turn to Franchise Canada magazine as a franchising resource because it’s
backed by the Canadian Franchise Association. This gives the magazine integrity,
authority, and reliability – the key building blocks of trust.

Advertising in Franchise Canada magazine, or in any CFA lead-generating product,
aligns your brand with these values and increases your credibility in the marketplace.

                                                                                        Brand Awareness
                Credibility                                                             Publication advertising puts your
                Align your franchise opportunity with                                   brand top of mind with readers in
                the credibility that only the Canadian                                  an editorial environment, increasing
                Franchise Association can deliver.                                      recognition and awareness of your
                                                                                        opportunity.

                Targeted Audience                                                       Trust
                Reach an engaged reader audience                                        Magazine advertising is perceived
                that is committed to learning more                                      by readers as content and part of
                about franchising and the available                                     the magazine experience.
                opportunities for investment.

*Kenneth R. Wilson Award for business journalism and Canadian Newsstand Awards

                                    FOR ADVERTISING CONTACT: Navneet Matharu
                                    EMAIL: nmatharu@cfa.ca
                                    WEB: cfa.ca | FranchiseCanada.Online                                             07082020AL
Franchise Canada Media Kit 2020 // The Power of Digital                                                              5

The Power of Digital

Franchise Canada magazine is a digital publication that will be printed for certain               Page Views

                                                                                                 300,000+
promotional events, including the Air Canada Lounge and Franchise Canada
tradeshows*. The magazine issues are available as flipbooks on www.FranchiseCanada.
Online, and all E-News subscribers receive a free magazine subscription. This means
                                                                                                   ( Since 2019)
the magazine reaches more than 16,000 prospective franchisees interested in learning
more about franchising and connecting with the right opportunity!
                                                                                                    Visitors

                                                                                                 140,000+
*Subject to the opening of the Air Canada Lounge and in-person tradeshows taking place in 2021

Advertising in the digital edition of Franchise Canada magazine will further your reach!
                                                                                                   ( Since 2019)
Benefits of digital advertising include:

Enhanced Advertising Experience: Digital magazines offer an enhanced                                Articles

                                                                                                  1,200+
advertising experience because they place the reader in a highly designed editorial
context that drives engagement and purchase intent. Through digital tools, we can gain
insight into how audiences engage with the editorial and advertising content to help
you tailor future campaigns to maximize results.
                                                                                                  Social Media
Better Understand Readers: With a digital issue, we can track reader engagement                    Following

                                                                                                 12,000+
and identify preferred topics to enhance future editorial. This will create more engaged
readers who are more likely to click on ads found within this content.

Built-In Metrics: Through analytics, we can quickly provide insight into the
performance of your display advertising.                                                          Subscribers

Interactivity: Ads can be linked to websites or special landing pages created
specifically for your offer or program, to allow you to capture relevant information and
                                                                                                 16,000+
follow up with prospects.

Increased Visibility: As an advertiser, your franchise is listed on our websites. With
this visibility, you find yourself on the FIRST PAGE of search engines for more than 20
keywords related to franchise sales.

Shareability: With a digital issue, it’s easier for readers to share content with friends
and family, especially through the use of social media.

Customer Engagement: Digital advertising and articles are read by more than
5,000 readers and shared 200 times over the internet.

Convenience: It’s more convenient for readers to engage with digital content, as they
can access the digital issue whenever they like, and wherever they are, on a variety of
different devices.

                                     FOR ADVERTISING CONTACT: Navneet Matharu
                                     EMAIL: nmatharu@cfa.ca
                                     WEB: cfa.ca | FranchiseCanada.Online                                    07082020AL
Franchise Canada Media Kit 2020 // Circulation                                                                             6

  Circulation

  The key to effective lead generation is raising your brand equity among prospective
  franchisees. The digital subscription format for Franchise Canada magazine maximizes
  visibility to Canadians who are exploring franchise opportunities: more than 16,000
  prospective franchisees can connect with the digital edition on www.FranchiseCanada.
  Online through their Franchise Canada E-News subscription. We also continue to
  invest in newsstand and distribution programs for the print Franchise Canada Directory
  to help put this valuable resource front and centre.

               Franchise Canada Magazine                                     Franchise Canada Directory 2019
               Average Print Circulation (2018)                                       Print Circulation
                      8,500 per issue                                                  8,500 per issue

     update to E-News region-
     al breakdown, Prairie
                   coming  (MB, AB, SK) 30%
                                                                                                      Prairie (MB, AB, SK) 29%

     from
Ontario 48% Kenny                                                   Ontario 57%

                                     Atlantic (NB, NS, PE, NL) 6%                                            Atlantic (NB, NS, PE, NL) 4%
                                    Quebec 3%                                                                Quebec 4%
                                   British Columbia 5%                                                      British Columbia 4%
                                                                                                          International 1%
                               International 11%

  Our distribution channels include:

  Franchise Canada Website                   Air Canada Maple Leaf Lounge            Franchise Canada Show
  Each issue of Franchise Canada             Franchise Canada is the ONLY            Every attendee of the CFA’s Franchise
  magazine is available as a separate        franchise magazine to reach over        Canada Show across the country
  flipbook on www.FranchiseCanada.           350,000 affluent and influential        receives a complimentary copy of the
  Online, which can also be downloaded       passengers per month through            magazine.
  for convenience.                           inclusion in every Air Canada Maple
                                             Leaf Lounge around the world.

  Newsstands & Retailers                     Subscribers
  Across Canada                              Reach over 16,000+ subscribers to the
  The annual print Franchise Canada          digital edition of the magazine.
  Directory rceives promoted placement
  on newsstands throughout the country.

                                  FOR ADVERTISING CONTACT: Navneet Matharu
                                  EMAIL: nmatharu@cfa.ca
                                  WEB: cfa.ca | FranchiseCanada.Online                                               07082020AL
Franchise Canada Media Kit 2020-21 // Editorial Calendar                                                                                  7

Editorial Calendar
Closing Dates:
ISSUE                                SPACE                       AD MATERIAL              PAYMENT DUE             PUBLICATION DATE

November/December 2020               August 21, 2020             August 28, 2020          September 11, 2020      November 1, 2020

Annual Print Directory 2021          October 9, 2020             October 16, 2020         October 30, 2020        January 1, 2021

January/February 2021                October 23, 2020            October 30, 2020         November 13, 2020       January 1, 2021
March/April 2021                     December 18,2020            December 25, 2020        January 8, 2021         March 1, 2021

May/June 2021                        February 19, 2021           Febuary 26, 2021         March 12, 2021          May 1, 2021

July/August 2021                     April 16, 2021              April 23, 2021           May 7, 2021             July 1, 2021

September/October 2021               June 18, 2021               June 25, 2021            July 2, 2021            September 1, 2021

November/December 2020                                May/June 2021
• ISSUE FOCUS: Franchising Excellence                 • I SSUE FOCUS: Service-Focused
•S PECIAL FRANCHISE FOCUS:                             Franchising
  Quick Service Restaurants                           •S  PECIAL FRANCHISE FOCUS:
• INSIDE:                                               Casual Dining, Bars & Patios
– 2019 Award winners                                  • INSIDE:
– Franchisee(s) of the year                           – Commercial/Residential services
– Spotlight on new CFA members                        – Senior services
– Veterans in franchising                             – B2B franchises
– Mobile and home-based franchises                    – Automotive franchises

January/February 2021                                 July/August 2021
• ISSUE FOCUS: The Trends Issue                       • I SSUE FOCUS: Health & Wellness Issue
•S PECIAL FRANCHISE FOCUS:                           •S  PECIAL FRANCHISE FOCUS:
  Full Service Restaurants & Dining Rooms               Award Winners
• INSIDE:                                             • INSIDE:
– Categories to watch in 2021                         – Health and fitness franchises
– Takeout/food delivery                               – Beauty franchises                                   Franchise Canada
– Children’s products & services                      – Education franchises                                Directory
– Technology in franchising                           – Healthy food franchises                             • INSIDE:
– Franchise learnings from COVID-19                   – How to franchise your business                      – Easy-to-use listing of
                                                                                                               Canadian franchises and
March/April 2021                                      September/October 2021
                                                                                                               suppliers
• I SSUE FOCUS: Diversity in Franchising             • ISSUE FOCUS: The Food Issue
                                                                                                            – Informative and engaging
•S  PECIAL FRANCHISE FOCUS: Kids & Pets              •S PECIAL FRANCHISE FOCUS:
                                                                                                               articles for prospective
• INSIDE:                                               Home Improvement
                                                                                                               franchisees
– Women in Franchising                                • INSIDE:
                                                                                                            – Best-practice tips and
– New Canadians in Franchising                        – Quick service restaurants
                                                                                                               advice from industry
– Diversity in Franchising                            – Casual and full service dining
                                                                                                               experts
– Gen Z in Franchising                                – Breakfast franchises
– Global franchise flavours                           – Coffee and dessert franchises
                                                      Official magazine at The Franchise
                                                      Canada Show in Toronto

*Editorial, events and dates subject to change without notice.

                                       FOR ADVERTISING CONTACT: Navneet Matharu
                                       EMAIL: nmatharu@cfa.ca
                                       WEB: cfa.ca | FranchiseCanada.Online                                                       07082020AL
Franchise Canada Media Kit 2020 // Publication Advertising Rates                                                                   8

Publication Advertising Rates

All display advertising comes with a complimentary Marketplace Ad,                     Annual Print Directory Rates
complimentary web ad on website edition of the article in which it appeared in the     AD SIZE                                    1X
publication, complimentary listing in the Advertisers’ Index, and complimentary
                                                                                       Double Page Spread                   $4,028
link from their ad to their website in the digital and website edition.
                                                                                       Full Page                            $3,369
                                                                                       1/2 Page Island                      $2,858

Magazine Rates                                                                         1/2 Page Spread                      $2,760
                                                                                       1/2 Page                                 $2,191
AD SIZE                                         1X        3X         6X        12 X
                                                                                       1/3 Page                                 $1,684
Double Page Spread                          $2,634     $2,371    $2,239      $2,107
                                                                                       1/4 Page                                 $1,346
Full Page                                   $1,989     $1,790     $1,691     $1,591
                                                                                       Listing Logo                              $549
1/2 Page                                    $1,394     $1,255     $1,185      $1,115
                                                                                       CFA Award Logo                            $199
1/3 Page                                     $1,145    $1,031      $973       $916
                                                                                       Non-Member Logo†                     $1,009
1/4 Page                                      $910      $819       $774       $728
                                                                                       Front Cover Logo*                        $1,353
Marketplace Ad                                $416       $374      $354       $333
                                                                                       Back Cover Logo**                        $1,253
Native Advertising Double Page Spread      $3,500
                                                                                       Inside Front Cover                       $3,922
Native Advertising Full Page               $3,000
                                                                                       Inside Back Cover                        $3,922
Inside Front Cover                          $2,709     $2,438    $2,303      $2,167
                                                                                       OutInside Back Cover
Inside Back Cover                          $2,400      $2,160    $2,040      $1,920
                                                                                       Inside Front Cover Gatefold          $5,846
Outside Back Cover                          $2,995    $2,696     $2,546     $2,396
                                                                                       Inside Back Cover Gatefold           $5,846
                                                                                       Double-sided Franchise
                                                                                                                            $5,900
                                                                                       Listings Tab
Guaranteed Position Rates: Add 20% to listed rates                                     Double-sided Support
                                                                                                                            $5,900
                                                                                       Service Listings Tab

Franchise Focus Supplement Rates                                                       Guaranteed position in Directory: add 20%
                                                                                       to listed rates
AD SIZE                                        1X                                      *Only available for franchise system
Double Page Spread                          $2,195                                     members
                                                                                       **Only available for franchise support
Full Page                                   $1,595                                     services/suppliers

1/2 Page                                     $1,145                                    †
                                                                                        Payment must be recieved in full upon
                                                                                       signing contract in Directory.

                                  FOR ADVERTISING CONTACT: Navneet Matharu
                                  EMAIL: nmatharu@cfa.ca
                                  WEB: cfa.ca | FranchiseCanada.Online                                                  07082020AL
Franchise Canada Media Kit 2020 // Franchise Focus Supplement - Special Rates                                                                                              9

Franchise Focus Supplement - Special Rates

Each issue of Franchise Canada magazine is designed to create leads for advertisers. To
help with this, each issue has an editorial focus and a Special Franchise Focus section
dedicated to a specific category of franchise. Featuring a mix of must-read editorial and
ads, the Special Franchise Focus supplement creates the ideal sales environment for
advertisers in the featured category.

This digital supplement reaches a broad audience of over 20,000 prospective
franchisees: it is emailed to recipients in the CFA’s general public database, and is
also available as a separate viewable flipbook on www.FranchiseCanada.Online, and
promoted through Franchise Canada E-News and social media.

With this digital format, you can also easily distribute and share the supplement,
further expanding your digital reach.

The Special Franchise Focus is also featured inside the digital flipbook of the
corresponding Franchise Canada magazine issue.

See the editorial planner on Page 7 for featured Franchise Focus Supplement
categories.

Advertisers in the Franchise Focus
Supplement receive special ad rates:

AD SIZE                                         RATES
Double Page Spread                             $2,195
Full Page                                      $1,595
Half Page                                      $1,145

                                                                                                                                                 OTHER
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                                  FOR ADVERTISING CONTACT: Navneet Matharu
                                  EMAIL: nmatharu@cfa.ca
                                  WEB: cfa.ca | FranchiseCanada.Online                                                                                             07082020AL
Franchise Canada Media Kit 2020 // Native Advertising                                                                                                                                                                                                                                                                                          10

Native Advertising

Tell your story in a meaningful and engaging way with native advertising. Native                                                                                                                                                                                                                                              Going Beyond
advertising intentionally aligns your advertising message with the editorial design and                                                                                                                                                                                                                                        Publication
experience of the magazine. Leverage the trusted editorial environment of Franchise                                                                                                                                                                                                                                       All native advertising
Canada through native advertising and influence the opinions of your target audience                                                                                                                                                                                                                                        content will also:
about your brand.
                                                                                                                                                                                                                                                                                                                           *Be posted online at
                                                                                                                                                                                                                                                                                                                         FranchiseCanada.Online
Benefits:

Paid Content Placement                                                                                                                                                                                                                                                                                                       *Include a lead
Native advertising gives advertisers the opportunity to leverage the credibility and trust                                                                                                                                                                                                                               generation form in the
of Franchise Canada’s award-winning editorial by presenting your story as part of the                                                                                                                                                                                                                                    online version that will
editorial experience.                                                                                                                                                                                                                                                                                                    continue to live in the
                                                                                                                                                                                                                                                                                                                                  article
Seamless Integration
Native advertising is integrated into Franchise Canada content so that it does not disrupt                                                                                                                                                                                                                               *Be promoted through
the reader experience                                                                                                                                                                                                                                                                                                     the Franchise Canada
Targeted Content                                                                                                                                                                                                                                                                                                             social channels,
Marketing through storytelling and high-quality content is very powerful because                                                                                                                                                                                                                                           including Facebook,
readers are persuaded more quickly and effectively when information and ideas are                                                                                                                                                                                                                                              LinkedIn, and
presented as educational or helpful tips to help the reader.                                                                                                                                                                                                                                                               Twitter, with an extra
                                                                                                                                                                                                                                                                                                                            promotional boost
Publication, Online, and Social                                                                                                                                                                                                                                                                                           behind the Facebook
We will help promote your native advertising campaign through publication, online,                                                                                                                                                                                                                                                  post.
and social channels. This not only extends the life and reach of your native advertising,
but also increases its utility by letting you use it in your own social and digital
marketing.

Native Advertising Rates                                                                                                                                                                                                                                                 Online Native Advertising Rates

  AD SIZE                                                                                                                                                                               RATES                                                                                   AD SIZE                         RATES
  Double Page Spread + Online                                                                                                                                                          $3,500                                                                                   Online Only                     $2,500
  Full Page + Online                                                                                                                                                                  $3,000

ADVERTORIAL                                                                                                                                                                                                                                                               ADVERTORIAL

                                                                                                                                        The Mary Brown’s look and feel
                                                                                                                                     has also been updated in recent
                                                                                                                                     years. “We rebranded in 2018, with
                                                                                                                                     dramatic new store interiors and
                                                                                                                                     a refreshed logo. People are notic-
                                                                                                                                     ing our very vibrant, colourful,
                                                                                                                                     and modernized look,” says Arooz.
                                                                                                                                     “That really has propelled our
                                                                                                                                     growth as well.”

                                                                                                                                     Preparing franchisees for success
                                                                                                                                     Mary Brown’s is looking for hands-
                                                                                                                                     on owner/operators who want to
                                                                                                                                     grow with the franchise, and     poten-
                                                                                                                                                                   ADVERTORIAL
                                                                                                                                     tially to become multi-unit opera-
                                                                                                                                     tors. Franchisees come from a range
                                                                                                                                     of backgrounds. Experience in food including regular site visits by each                            That ‘vested interest’ principle

                                                                                                                                                                      On the Cutting Edge
                                                                                                                                     and/or QSR is helpful, but not neces- region’s dedicated operations team. is also part of head office culture –
                                                                                                                                     sary, since Mary Brown’s provides The corporate team works with indi- each regional operations team meets
                                                                                                                                     an extensive three-week training vidual franchisees to help build the with and has input in approving any
                                                                                                                                     program – delivered through semi- business and to optimize efficiencies candidate who wants to open a fran-
                                                                                                                                     nars, one-on-one sessions, andFranchisees
                                                                                                                                                                       class- and theare           the lifeblood
                                                                                                                                                                                             profitability                  of chise in its geographic area, says
                                                                                                                                                                                                               of each store.
                                                                                                                                     room style courses – covering all                Ongoing training for both the Arooz. “We want them to have a say,
                                                                                                                                                                   the thriving            Great Clips, Inc. brand
                                                                                                                                     aspects of operations both front and franchisee and staff is available because they will be the ones who

              The Taste of SUCCESS
                                                                                                                                     back of house, including itsBYGuest-
                                                                                                                                                                        JESSICAthrough
                                                                                                                                                                                    BURGESS   the online Learn MB portal. work closely to support the franchi-
                                                                                                                                     focused, service-centric approach. “Different employees have access to sees in the field.”

                                                                                                                                                                      W
                                                                                                                                     That initial training, conducted in a various     hen training        modules, advances
                                                                                                                                                                                                Beth Nilssen,           depend- while    Thenever
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                                                                                                                                                                                       Great      role in the     business,
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               MARY BROWN’S CHICKEN & TATERS IS LOOKING FOR HANDS-ON FRANCHISEES
                                                                                                                                     followed by one-week pre-opening theydirector       are ableoftofranchise
                                                                                                                                                                                                         log in and complete         assessment
                                                                                                                                                                                                                       Clips so successful        and of      operational pro-
                                                                                                                                                                                                                                                         enduring.
                              TO HELP FUEL ITS CONTINUED GROWTH
                                                                                                                                     support by the operations team in the modules     development  at theirand leisure,”
                                                                                                                                                                                                                       TheArooz      cesses,
                                                                                                                                                                                                                            Great Clips     appservice       standards, quality
                                                                                                                                                                                                                                                   allows clients
                                                            BY KYM WOLFE
                                                                                                                                                                   product,
                                                                                                                                     the franchisee’s new store, and   up to speaks
                                                                                                                                                                                  explains. about
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                                                                                                                                                                        fully thisaswalk-in    salon operation
                                                                                                                                                                                      a pre-requisite                  “save”
                                                                                                                                                                                                             before they        a place
                                                                                                                                                                                                                            start    thatin    line before
                                                                                                                                                                                                                                           ensure              they Nilssen,
                                                                                                                                                                                                                                                      brand integrity     and con-“franchisees can send their
                   foundland & Labrador,           opportunities in all other provinces      breading that is sent out to stores.    comfortable going solo.       has been thriving
                                                                                                                                                                                  workingsincewith opening
                                                                                                                                                                                                     us.”        its walk in the door.
                                                                                                                                                                                                                                     sistency, and give Arooz confidencestaff to ongoing education offered
                   you may not immediately         except Newfoundland & Labrador,           Aside from the unique flavour pro-                                    firstman-
                                                                                                                                         There are regional marketing     location Staff
                                                                                                                                                                                      on the     University
                                                                                                                                                                                             retention            of
                                                                                                                                                                                                           is a common    “Once
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                                                                                                                                                                                                                                           Maryin the
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                                                                                                                                                                                                                                                        salon,Chicken     & Taters the year. They also have
       think of chicken – but maybe you            where the brand has already reached       file, says Arooz, the brand is known    agers across Canada who help  Minnesota
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                                                                                                                                                                                  lenge facedin 1982.
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                                                                                                                                                                                                                                          continue          thrive. Asmultiple
                                                                                                                                                                                                                                                   givesto stylists       the folksopportunities every year
       should. Canada’s easternmost prov-          iconic status. “We don’t have any         for its product quality and fresh-      pre-opening marketing and promo-  “The founders
                                                                                                                                                                                  some Maryrealized            that noteshave
                                                                                                                                                                                                 Brown’s franchisees          from the   customers’
                                                                                                                                                                                                                                     at head              would say, to
                                                                                                                                                                                                                                                 office previous            get way
                                                                                                                                                                                                                                                                         “Our   together and learn from their
       ince is where Mary Brown’s Chicken          stores in Quebec yet – but we would       ness, and its exceptional Guest ser-                                  salons
                                                                                                                                     tion, creating a buzz on social  media  in that
                                                                                                                                                                                  introduced      often closed orcuts
                                                                                                                                                                                      day wereprofit-sharing                 so theyof can
                                                                                                                                                                                                                        opportu-         doing create
                                                                                                                                                                                                                                                   thingstheissame      peers.”
                                                                                                                                                                                                                                                                decidedly        Franchisees are encouraged
                                                                                                                                                                                                                                                                              Cana-
       & Taters launched in 1969, and 50           entertain someone who is interested       vice. “Our core menu items are all      and through print materials   on weekends
                                                                                                                                                                         and nities  andfor required
                                                                                                                                                                                                managers      to own great
                                                                                                                                                                                                         appoint-      sharescutin each
                                                                                                                                                                                                                                     diantime,”    explains
                                                                                                                                                                                                                                           – be polite,    keep   your to
                                                                                                                                                                                                                                                               Nils-       explore professional development
                                                                                                                                                                                                                                                                        promises,
       years later, Mary Brown’s franchi-          in being the master franchisor for that   made in-store – the chickens, pota-     mail drops. That marketing ments.
                                                                                                                                                                    supportTheythe  recognized
                                                                                                                                                                                       franchise there
                                                                                                                                                                                                    location wasthat   sen. work
                                                                                                                                                                                                                   a they   “This technology
                                                                                                                                                                                                                                     and put people enhances
                                                                                                                                                                                                                                                           first.the    and growth,
                                                                                                                                                                                                                                                                  No matter    how whether at conventions,
       sees from across the country gath-          province – someone who has boots          toes, and cabbage for coleslaw are                                    need   for  hair  salons    that  focused     on    experience,    but   it
                                                                                                                                     (including both regional and national in. “It’s very motivating and empow- many stores we open across this doesn’t    replace      conferences,   or through local sup-
       ered there to celebrate the compa-          on the ground and understands the         all made fresh and hand-cut daily.                                    the store
                                                                                                                                     initiatives) is ongoing once the   needs ofering
                                                                                                                                                                                    the customer
                                                                                                                                                                                          for staff toand havewhat     the inter-
                                                                                                                                                                                                                  a vested  actual experience
                                                                                                                                                                                                                                     great country    of –a and
                                                                                                                                                                                                                                                             stylist
                                                                                                                                                                                                                                                                  beyondport– opportunities.
                                                                                                                                                                                                                                                                               we’ll
       ny’s five-decade milestone.                 differences in that market.”              All menu items are made in small        opens, as is operational was         convenient
                                                                                                                                                                    support       est in for
                                                                                                                                                                                          theirthem,”
                                                                                                                                                                                                 store,”Nilssen
                                                                                                                                                                                                           says Arooz. showing howstickmuch bythey
                                                                                                                                                                                                                                                 thosecare    about
                                                                                                                                                                                                                                                         values.”           “Over 1,200 Great Clips franchi-
          It’s an exciting time for this 100 per       The company is also looking at        batches, with a focus on serving                                      says. “We service the entire family the customer by giving them a great sees have been working hard to hone
       cent Canadian brand. Today, you’ll          new markets internationally, initially    freshly prepared and cooked food.”                                    and focus on what we do best: hair- haircut.”                                                        our systems and processes for the
                                                                                                 The menu has evolved over the                                     cuts. That means we don’t do colour                    What does the ideal Great Clips last 40 years,” Nilssen shares. “Know
       find Mary Brown’s locations coast to        in Latin America, the U.K., and the
                                                                                                                                                                   services or waxing — we provide franchisee look like? “The most suc- that when you invest in a franchise
       coast across Canada. Expansion and          Middle East. “We expect to open a         years, keeping perennial favourites
                                                                                                                                                                   customers with a great haircut for a cessful Great Clips franchisees are business, you don’t need to recreate
       growth have been exceptional.               store outside of Canadian borders in      like Signature Chicken, Taters, and
                                                                                                                                                                   great price in a convenient setting.”               great people managers,” Nilssen the wheel. Stick with the plan, listen
          “We are proud to be the largest          the new year,” said Arooz in late 2019.   the Big Mary ® Chicken Sandwich –
                                                                                                                                                                       All Great Clips salons are owned shares. “This is a people-driven busi- to the experts, develop relationships
       Canadian quick serve chicken restau-            Back in 1969, there really was a      as well as adding other options like
                                                                                                                                                                   and operated by local franchisees, ness, and franchisees need to drive with other franchisees in the sys-
       rant. Currently there are nearly 170        Mary Brown, and her unique chicken        Tater Poutine™ and Chicken Pop-Ins™.
                                                                                                                                                                   so franchising truly is the foundation the culture of their organizations tems, and stick with it. By franchis-
       stores across Canada, and our goal is       recipe remains at the core of the         More recently, Mary Brown’s has
                                                                                                                                     For more informationofabout       the company.
                                                                                                                                                                                 Mary“LocalBrown’s  owners      are from the
                                                                                                                                                                                                            franchising            top. They are also
                                                                                                                                                                                                                               opportunities,             please        ing with Great Clips, you can be an
                                                                                                                                                                                                                                                             driven contact:
       200 by the end of 2020,” says Safiah        business. To protect the secret rec-      added zesty options reflecting chang-
                                                                                                                                                                   the lifeblood of the Great Clips brand to succeed, willing to stick with it entrepreneur and a business owner
       Arooz, VP Franchise Development.            ipe, the company uses three differ-       ing taste profiles and demographics,    1-866-640-3339 • franchising@marybrowns.com
                                                                                                                                                                   and system,” Nilssen says. “We want through challenges, and focused on with the power of a national brand
       Mary Brown’s is primarily targeting         ent suppliers to assemble parts of        including Thai Chicken Pop-Ins and      www.marybrownsfranchising.com our franchisees to be involved and the long-term success of their busi- behind you.”
       Ontario, British Columbia, and Nova         the recipe, then brings those three       the Buffalo Mary Chicken Sandwich.
                                                                                                                                                                   engaged in their business by being ness by developing their teams.”                                      “That being said,” Nilssen adds,
                                                                                                                                                                   involved and engaged in their com-                     Every new franchisee is sup- “being a business owner is a chal-
                                                                                                                                                                   munities. Local franchisees are ported with a comprehensive lenge, no matter what industry you
                                                                                                                                                                   invested in the success of the people onboarding program, which is a are in. The support and resources of
                                                                                                                                                                   and the community.”                                 blend between the online Great Clips our corporate staff are dedicated to
                                                                                                                                                                       The company tries to stay at the University and multiple in-person assisting our franchisees and help-
                                                                                                                                                                   forefront of technological industry training events. “Beyond that,” says ing them achieve greater success.” n

                                                                                                                                                                      For more information about Great Clips, Inc. franchise opportunities, please contact:
                                                                                                                                                                      www.greatclipsfranchise.com • franchise@greatclips.com • (800) 947-1143

                                                                                                                                                                                           FOR ADVERTISING CONTACT: Navneet Matharu
                                                                                                                                                                                           EMAIL: nmatharu@cfa.ca
                                                                                                                                                                                           WEB: cfa.ca | FranchiseCanada.Online                                                                                                         07082020AL
Franchise Canada Media Kit 2020 // Annual Directory                                                                                                                                                                                                                                            11

Maximize your exposure in Canada’s most                                                                                                                       Premium spots
trusted franchise guide!                                                                                                                                      always go first!
                                                                                                                                                               Book now to
The Franchise Canada Directory is the ultimate resource prospective franchisees need                                                                            reserve your
to explore franchising and make the best possible investment decision.                                                                                             space!
Printed annually for more than 20 years, the Franchise Canada Directory features
how-to articles, tips and advice from franchise professionals, franchisee success stories,
and more than 1,300 listings for Canadian franchise opportunities and supplier/
support services professionals.

Full Franchise Canada Directory 2021 rates are listed on page 8.

                                                                                                               SERVICES
                                                                                                                                                                               GLASS DOCTOR
                                                                                                                                                                                 Own an Unbreakably                                          GORILLA PROPERTY SERVICE
                                                                                                                                                                                 Recession-Resistant Business                                  133-20800 Lougheed Hwy               S LTD.
                                                                                                                                                                                1010 N University Parks Dr                                    Maple Ridge, BC V2X 7E9
                                                                                                                                                                                Waco, TX 76707 USA                                            Phone: (844) GORILLA (467-4552

                                                                                      COMMERCIAL / RESIDENTIAL
                                                                                                                                                                                                                                                                                    )

Featured Opportunities:
                                                                                                                                                                                Phone: (513) 338-2116                                         Web: www.GorillaPropertySe
                                                                                                                          FIRE-ALERT MOBILE EXTINGU                                                                                                                         rvices.com
                                                                                                                                                                 ISHERS         Web: franchise.glassdoctor.                                   Email: Mike@GorillaPropertyS
                                                                                                                    Our business is your safety!                                                              com                                                            ervices.com
                                                                                                                                                                               Email: franchise.glassdoctor@                                  Contact: Michael Mutsaerts,
                                                                                                                    890 Taylor Creek Dr                                                                          nbly.com
                                                                                                                                                                               Contact: Sam Thurman,                                                   Director of Franchise Developme
                                                                                                                    Ottawa, ON K4A 0Z9                                                                                                       In a fragmented industry, with               nt
                                                                                                                                                                                          VP of Franchise Developme                                                           strong consumer
                                                                                                                   Phone: (613) 590-9352 /                                     Since our founding in 1962,              nt                  and commercial demand, our
                                                                                                                                                  (877) 347-3801                                               Glass                                                         Gorilla Property
                                                                                                                   Fax: (613) 590-0924                                        been in the business of improving Doctor has

AD SIZE                                          RATES
                                                                                                                                                                                                                                            Services franchisees provide
                                                                                                                                                                                                                                                                            core
                                                                                                                   Web: www.fire-alert.ca                                     it’s the reliable, high-qualit         lives. Whether         cleaning services for multi-resid exterior
                                                                                                                   Email: info@fire-alert.ca                                                                y glass repair and                                                 ential
                                                                                                                                                                              replacement we provide our                                    properties, businesses and
                                                                                                                  Contact: Sylvain Houle,                                                                     customers or the                                            residential
                                                                                                                                                                              unmatched opportunity in                                     customers. Gorilla Property
                                                                                                                                                                                                            business we provide                                           Services
                                                                                                                             Director of Franchise Developme
                                                                                                                                                                    nt       our franchise owners, we make                                 our franchisees with the marketing, provides
                                                                                                                  Do you dream of owning a successful                                                            a habit of letting        technology and operationa               branding,
                                                                                                                                                                             in a bit more light wherever

Inside Front Cover Gatefold                      $4,290
                                                                                                                  so, join the fastest growing mobile business? If          of your corporate career has
                                                                                                                                                                                                             we go. If the future
                                                                                                                                                                                                                                          to scale their business while
                                                                                                                                                                                                                                                                        l support for them
                                                                                                                 company in Canada! Fire-Alert fire prevention              it’s time to clear things up
                                                                                                                                                                                                              been feeling foggy,         lifestyle and pride of ownership
                                                                                                                                                                                                                                                                           enjoying a great
                                                                                                                                                   is a
                                                                                                                 fire and safety, providing mobile leader in               Glass Doctor franchise.
                                                                                                                                                                                                           by investing in a
                                                                                                                                                                                                                                          Franchise Units Canada: 34
                                                                                                                                                    fire
                                                                                                                services and more to commercia extinguisher                Franchise Units Canada: 13                                    Corporate Units Canada: 1
                                                                                                                                                                                                                                                                          U.S.: 1
                                                                                                                                                     l,
                                                                                                                residential markets. Fire preventionindustrial and         In Business Since: 1968
                                                                                                                                                                                                             U.S.: 171
                                                                                                                                                                                                                                         In Business Since: 2012
                                                                                                                                                         is a “hot” topic

Inside Back Cover Gatefold                       $4,290
                                                                                                               so there’s great potential for                                   Franchising Since: 2004                                  Franchising Since: 2016
                                                                                                                                               Fire-Alert franchisees.
                                                                                                               Interested in why we’ve been                                     Franchise Fee: $35K                                      Franchise Fee: $24.5K
                                                                                                                                                so successful in
                                                                                                              the last three years? Don’t delay                                Investment Required: $127.3K-$                            Start-Up Capital Required:
                                                                                                                                                    - franchises in                                                 265.5K                                              $49.5K
                                                                                                              regional areas are going FAST.                                   Training: Yes                                            Investment Required: $49.5K
                                                                                                                                                 Contact us today!
                                                                                                             Franchise Units Canada: 23                                        Available Territories: BC, AB,                           Training: 1 week (5 business
                                                                                                             Corporate Units Canada: 2                                                                         SK, MB, ON, NB,                                            days) Gorilla
                                                                                                                                                                               PE, NS, NL, YT, NT, NU, US                               Headquarters in Coquitlam,

Double-sided Franchise Listings Tab              $5,900
                                                                                                             In Business Since: 2003                                                                                                                                    BC
                                                                                                                                                                              CFA Member Since: 2004                                    Available Territories: All of
                                                                                                            Franchising Since: 2008                                                                                                                                   Canada, US
                                                                                                                                                                                                                                        CFA Member Since: 2016
                                                                                                            Investment Required: $95K
                                                                                                            Training: 2 weeks
                                                                                                            Available Territories: All of
                                                                                                                                              Canada

Double-sided Support Service Listings Tab        $5,900
                                                                                                            CFA Member Since: 2008
                                                                                                                                                                            GOODBYE GRAFFITI™
                                                                                                                                                                            We get it Off & Keep it Off™                              GREAT NORTHERN INSULAT
                                                                                                                                                                            206-950 Powell St                                         There is more to insulating           ION
                                                                                                                                                                            Vancouver, BC V6A 1H9                                     than just adding insulation
                                                                                                                                                                           Phone: (877) 684-4747 /                                    935 Keyes Dr
                                                                                                                                                                                                        (604) 669-4700
                                                                                                           FIVE STAR HOLIDAY DECOR                                         Fax:  (604) 684-4547                                       Woodstock, ON N4V 1C3
                                                                                                           On time, On budget, and Earth-frien                             Web: www.goodbyegraffiti.co                               Phone: (519) 533-2900
                                                                                                                                                        dly.                                             m                           Fax: (519) 539-7946
                                                                                                           100, 18020 105 Ave                                              Email: vrosario@goodbyegraf
                                                                                                                                                                                                         fiti.com                    Web: www.gni.ca
                                                                                                          Edmonton, AB T5S 2P1                                            Contact: Victoria Rosario, Vice-Presid
                                                                                                                                                                          Franchise Units Canada: 11               ent               Email: rsimpson@gni.ca
                                                                                                          Phone: (780) 818-6911                                                                         U.S.: 3
                                                                                                          Web: fivestarholidaydecor.c                                     In Business Since: 1997                                    Contact: Rob Simpson,
                                                                                                                                            om                            Available Territories: MB, NS                                       VP of Business Developme
                                                                                                          Email: arthur@fivestarholiday                                                                                                                                   nt
                                                                                                                                              decor.com                                                                             Corporate Units Canada: 9
                                                                                                          Contact: Arthur Boutin,
                                                                                                                                                                                                                                    In Business Since: 1980

                                                                                                                                                                                                    Q&A
                                                                                                                       Chief Executive Dream Driver
                                                                                                         Corporate Units Canada: 1                                                                                                  Franchising Since: 2011
                                                                                                                                                                                                                                    Franchise Fee: $40K
                                                                                                         In Business Since: 2010                                               FRANCHISE                                           Training: 3 weeks at Head
                                                                                                         Franchising Since: 2019                                                                                                                               Office, 2 weeks at your
                                                                                                        Franchise Fee: $10K                                                                                                        location
                                                                                                        Investment Required: $23K                                            TRUE OR FALSE:                                        Available Territories: All of
                                                                                                                                            to $53K                                                                                                                Canada
                                                                                                        Training: Yes
                                                                                                        Available Territories: All of                                        Money from a line of credit                           HARDING’S –
                                                                                                        CFA Member Since: 2019
                                                                                                                                          Canada, US                                                                is             YOUR IMPROVEMENT COMPAN
                                                                                                                                                                             considered unencum        bered cash.                  Ditch the DiY                           Y

                                                                                                                                                           Purchasing a
                                                                                                                                                                                                                                    Bay 2-240007 Frontier Cres
                                                                                                                                                                                                                                                                  SE
                                                                                                                                                                                                                                   Calgary, AB T1X 0R4
                                                                                                                                                                                                                                   Phone: (403) 254-4726 /
                                                                                                                                                                                                            Answer: False                                       (833) 423-9829
                                                                                                                                                                                                                                   Web: www.hardingsservices.
                                                                                                                                                                                                                                                                 com
                                                                                                                                                                                                                                   Email: franchise@hardingsse
                                                                                                                                                                                                                                                                 rvices.com

                                                                                                                                                           logo for your
                                                                                                                                                                                                                                   Contact: Rob Hilditch, President
                                                                                                                                                                                                                                  Franchise Units Canada: 12
                                                                                                                                                                                                                                  In Business Since: 1996
                                                                                                                                                                                                                                  Franchising Since: 2019
                                                                                                                                                                                                                                  Franchise Fee: $25K

                                                                                                                                                        listing will ensure
                                                                                                                                                                                                                                 Start-Up Capital Required:
                                                                                                                                                                                                                                                               $40K
                                                                                                                                                                                                                                 Investment Required: $40K-$70
                                                                                                                                                                                                                                 Training: 2 Weeks                   K
                                                                                                                                                                                                                                 Available Territories: BC, AB,
                                                                                                                                                                                                                                                                SK

                                                                                      112                        Canadian Franchise

                                                                                                                                                        your opportunity
                                                                                                                                      Association www.cfa.
                                                                                                                                                           ca | www.FranchiseCana
                                                                                                                                                                                                  da.Online

                                                                                                                                                            stands out!
Benefits:
• Get a full year of exposure for a one-time cost
• Repeat exposure – display ads appear alongside useful how-to articles and tips for
   success that readers will refer to again and again
• Reach serious prospects across Canada on major newsstands, in bookstores
   and at the CFA’s Franchise Canada Shows
• Exclusivity – only CFA members can advertise in the Directory, putting you in an
   elite category of franchisors committed to franchise excellence

                                  FOR ADVERTISING CONTACT: Navneet Matharu
                                  EMAIL: nmatharu@cfa.ca
                                  WEB: cfa.ca | FranchiseCanada.Online                                                                                                                                                                                               07082020AL
Franchise Canada Media Kit 2020 // Digital                                                         12

Digital

Access and connect with your target audience through our award-winning content
– articles, video, slideshows, and interactive features – and drive engagement and
interaction with the online community of Franchise Canada readers.

             Website                                    E-News

                                                          YOUR AD HERE

                                    Social                               Native Advertising

                                 FOR ADVERTISING CONTACT: Navneet Matharu
                                 EMAIL: nmatharu@cfa.ca
                                 WEB: cfa.ca | FranchiseCanada.Online                       07082020AL
Franchise Canada Media Kit 2020 // Website Display Advertising                                               13

Website Display Advertising

Our website experience is dynamic, featuring fresh homepage content on each visit,
exclusive content, and new articles, videos, and interactive features added regularly.
Reach your next franchisee on their preferred device with measurable and dynamic
digital advertising.

        Website                                Mobile                                Tablet

Web Display Options

 AD SIZE                                                     SPECS                               COST

 *Corner Peeler – Homepage
                                                          720 x 300px                    $950/month
 (1 available per month)

 *Corner Peeler – In Article                              720 x 300px                    $500/month

 *Video – Run of Site
                                                          530 x 125px                    $950/month
 (2 available per month)

 *Background Ad – Homepage
                                                         1440 x 1000px                   $950/month
 (1 available per month)

 *Bottom Half-Banner – Run of Site                         234 x 60px                    $600/month

 *Top Banner – Run of Site                                530 x 125px                    $950/month

 *Carousel Banner – Homepage                              800 x 240px                    $950/month

 Extra Wide Skyscraper – In Article                       240 x 600px                    $400/month

 Medium Rectangle – In Article                            300 x 250px                    $300/month

 Full Banner – In Article                                  468 x 60px                    $300/month

 Square Button – In Article                                125 x 125px                   $200/month

*Pending availability
Web display advertising is subject to space availability. All reference to web display advertising
pertains to FranchiseCanada.Online. Web advertising is payable upon receipt of invoice.

                                        FOR ADVERTISING CONTACT: Navneet Matharu
                                        EMAIL: nmatharu@cfa.ca
                                        WEB: cfa.ca | FranchiseCanada.Online                          07082020AL
Franchise Canada Media Kit 2020 // Did you know?                                               14

Did you know?

Every display advertiser in Franchise Canada magazine receives a complimentary web
display ad. Web ads typically appear in the online version of the article in which the
display ad runs. This web ad remains on the website for the duration of the advertising
contract.

 PRINT DISPLAY AD PURCHASED            WEB DISPLAY AD RECEIVED*
 COVERS (IFC, IBC, OBC)                Top Banner (530 x 125px) – Run of Site
 DPS                                   Carousel Banner (800 x 240px) – Homepage or
                                       Bottom Half-Banner (234 x 60px) Run of Site
 FULL PAGE                             Carousel Banner (800 x 240px) – Homepage or
 (Guaranteed or Premium Placement)
                                       Bottom Half-Banner (234 x 60px) Run of Site
 FULL PAGE                             Extra Wide Skyscraper (240 x 600px) – In Article
 HALF PAGE                             Medium Rectangle (300 x 250px) – In Article
 THIRD PAGE                            Full Banner (468 x 60px) – In Article
 QUARTER PAGE                          Square Button (125 x 125px) – In Article

*Pending availability

See rate card for print display advertising opportunities or contact Navneet Matharu,
Advertising Sales, at nmatharu@cfa.ca to learn more.

                                 FOR ADVERTISING CONTACT: Navneet Matharu
                                 EMAIL: nmatharu@cfa.ca
                                 WEB: cfa.ca | FranchiseCanada.Online                   07082020AL
Franchise Canada Media Kit 2020 // Franchise Canada E-news                                                           15

Franchise Canada E-News

Deliver your message to more than 16,000 prospective franchisees!
Featuring industry news, success stories, and the latest franchise opportunities, each issue
of Franchise Canada E-News reaches more than 16,000 subscribers twice a month.
                             Lauren to update
With an average open rate of 20% and an average click through rate of 7%, advertisers
                                                                                                    YOUR AD HERE

reach an engaged audience of Canadians who are serious about their franchise search!
Benefits:
• Reach a receptive, targeted audience of prospective franchisees from across Canada
• Reinforce your brand by ensuring it’s regularly seen by Canadians interested in
   franchising
• Customize your message by switching up your artwork and copy in each issue to
   promote time-sensitive opportunities and events

Advertising Opportunities

                                  Sponsored Message                                            About Franchise
                                  If you have an upcoming event, special offer, or             Canada E-News
                                  exciting news you want to share with our readers,
                                                                                               Audience:
                                  spread the word with a Sponsored Message!
                                                                                               Prospective franchisees
                                  COST: $325 per issue, plus applicable taxes                  Distribution:
                                                                                               First and third Monday
                                  SPECS:                                                       of each month
                                  • Company logo in JPG, GIF, or PNG
                                                                                               Circulation:
                                  • Up to 500 characters of copy
                                                                                               16,000 and growing!
                                  • URL address
                                                                                               Book Now!
                                                                                               Limited Availability
                                                                                               Contact Navneet Matharu:
                                  Horizontal Banner Ad                                         nmatharu@cfa.ca
                                  Build brand recognition and compel readers to click
                                  through to your website with an eye-catching banner.
      YOUR AD HERE
                                  COST: $250 per issue, plus applicable taxes

                                  SPECS:
                                  • 570w x 90h pixels in JPG, GIF, or PNG
                                  • URL address

                                   FOR ADVERTISING CONTACT: Navneet Matharu
                                   EMAIL: nmatharu@cfa.ca
                                   WEB: cfa.ca | FranchiseCanada.Online                                       07082020AL
Franchise Canada Media Kit 2020 // Franchise Canada E-Blast                                                         16

Franchise Canada E-Blast
Shine a spotlight on your franchise
opportunity
Franchise Canada E-Blasts offer a powerful tool to reach
prospective franchisees with a customized email message
that we’ll send out on your behalf. Here’s why you should add
this exclusive advertising vehicle to your marketing mix:

• Be the centre of attention – you’ll be the only franchise
   featured in your e-blast, giving you maximum visibility
• Reach about 9,000 quality prospects who have signed up
   to receive emails from our members
• Effectively engage your target audience with our new
   masthead. We’ve created a masthead for e-blasts which
   will help our audience quickly recognize that it’s content
   from us
• Give your target audience a consistent experience. The
   masthead will be included in a corresponding landing
   page
• Capture leads easily. As part of our masthead, anytime
   someone clicks the ‘send me more information’ button
   they’ll automatically be added to a lead list
• Receive all leads and e-blast statistics in a timely manner.
   We’ll gather all the information and send it to you after           Pricing: $799
   distribution
• Your message, your way – choose to submit copy and                  ($200 off with the purchase of a
   images or design your own. You can also choose to use               LookforaFranchise.ca package. Contact
   your own landing page or your own links                             Jill Todd for more details.)
• It’s easy! Send us the content and we’ll handle the rest            Book Now!
• BONUS – All franchise opportunities are promoted
                                                                       Contact Navneet Matharu:
   across our social media channels to thousands of followers
                                                                       nmatharu@cfa.ca
   on Twitter and Facebook, giving you added exposure

*Limit of one e-mail blast per month per advertiser

                                      FOR ADVERTISING CONTACT: Navneet Matharu
                                      EMAIL: nmatharu@cfa.ca
                                      WEB: cfa.ca | FranchiseCanada.Online                                   07082020AL
Franchise Canada Media Kit 2020 // Online Native Advertising                                                     17

Sponsored Social Media Post
Reach a new online audience with Franchise
Canada’s Sponsored Social Media Posts!

We’re moving towards a digital world, which means more and more people are using          TARGETED
online platforms to connect with family and friends, share news about their lives, and    FACEBOOK ADS!
also look for exciting business opportunities.
                                                                                          Expanding to a specific
As digital audiences grow, so too does the need to reach these audiences with new and     city? We’ll create a
creative ways. That’s why the Canadian Franchise Association (CFA) and Franchise          customized Facebook Ad
Canada are excited to offer you a new online vehicle to reach prospective franchisees.    targeting the location of
Through our Sponsored Social Media Posts, you can connect directly with the CFA’s         your choice!
social media audience to spread the news about your franchise opportunity, all for only
$500!
With more than 12,000 followers across Facebook, Instagram, Twitter and LinkedIn,
you’ll get your message to quality leads who are passionate about franchising and want
to know more about the available franchise opportunities.
All you have to do is send us a short promotional message, image, and click-through
URL, and we’ll do the rest. What’s more, we’ll boost your post on one of our four
platforms so you can reach even more people!

Cost: $500 per post
Specs:
• Copy (280 characters including URL for Twitter and up to 50 words including URL
   for Facebook and LinkedIn)
• Image ( JPG or PNG) at 9:16 or 16:9
                                                                                          “I worked with the CFA
                                                                                          and A&W to test and
                                                                                          track geo-targeting into
                                                                                          a number of small towns
                                                                                          in both English and
                                                                                          French. The team were
                                                                                          creative and worked with
                                                                                          me to ensure that are
                                                                                          targeting was fine tuned,
                                                                                          posting was flexible, and
                                                                                          we shared campaign
                                                                                          results so that we could
                                                                                          both learn from the data!
Follow Us!                                                                                We were able to secure
                                                                                          prospects that converted
     @CFAFranchise                                                                        to leads quickly, some of
                                                                                          whom were within our
     www.facebook.com/canadianfranchiseassociation                                        required income range.”
                                                                                          Denise Kelly, Franchise
     www.linkedin.com/company/canadian-franchise-association
                                                                                          Consultant Lead Generation
                                                                                          at A&W Canada
     @cfafranchise

                                 FOR ADVERTISING CONTACT: Navneet Matharu
                                 EMAIL: nmatharu@cfa.ca
                                 WEB: cfa.ca | FranchiseCanada.Online                                     07082020AL
Franchise Canada Media Kit 2020 // Technical Specs – Publications                                                                                                          18

Technical Specs – Publications
               FULL PAGE                                                                                            1/4 PAGE OLD VERTICAL
               Ad Size: 8 1/8˝W x 10 7/8˝H                                                                          Ad Size: 3 1/4˝W x 4 1/2˝H
               With Bleed†: 8 3/8˝W x 11 1/8˝H                                                                      No Bleed

               1/2 PAGE ISLAND                                                                                      1/4 PAGE SQUARE
               Ad Size: 4 3/4˝W x 7 1/2˝H                                                                           Ad Size: 4 3/4˝W x 3 5/8˝H
               No Bleed                                                                                             No Bleed

               1/2 PAGE HORIZONTAL                                                                                  1/4 PAGE BANNER
               Ad Size: 6 1/2˝W x 4 5/8˝H                                                                           Ad Size: 6 1/2˝W x 2 3/8˝H
               No Bleed                                                                                             No Bleed

               1/2 PAGE VERTICAL                                                                                    1/4 PAGE LONG VERTICAL
               Ad Size: 3 3/8˝W x 9˝H                                                                               Ad Size: 2 1/4˝W x 6 1/2˝H
               No Bleed                                                                                             No Bleed

               1/3 PAGE VERTICAL                                                                                              DOUBLE PAGE SPREAD AD
               Ad Size: 2 1/4˝W x 9˝H                                                                                         Ad Size: 16 1/4˝W x 10 7/8˝H
               No Bleed                                                                                                       With Bleed: 16 1/2˝W x 11 1/8˝H

               1/3 PAGE SQUARE                                                                                                1/2 PAGE SPREAD AD
               Ad Size: 4 3/4˝W x 4 5/8˝H                                                                                     Ad Size: 16 1/4˝W x 5 1/2˝H
               No Bleed                                                                                                       With Bleed: 16 1/2˝W x 5 5/8˝H

               1/3 PAGE BANNER                                                                                      MARKETPLACE AD Ad Size: 3 1/4˝W x 4 1/2˝H
               Ad Size: 6 1/2˝W x 3˝H                                                                               (All Marketplace ads will be created with CFA template.)
               No Bleed                                                                 LOGO                        Logo: Supply as high resolution EPS, TIFF, JPG or PDF
                                                                                   Ficat faceprae dolorem in
                                                                                   nemperi busamus doluptum
                                                                                   faccus el maiorest aut
                                                                                   occuptate dolorror sum
                                                                                   cusanihil expe eos asi

                                                                                                                    Word Count: Approximately 200 words (Please be sure
                                                                                   doluptat offici di rero que im
                                                                                   hic te sit laborro riaspitam,
                                                                                   tecab il in ellorepro magnatus
                                                                                   ellacep reperer ioriat.

                                                                                                                    to include your contact information and web address!)

Material Requirements                                                        File Transfer: Stuffing files to decrease size is acceptable. Size
                                                                             changes, re-setting, re-formatting and/or corrections will be
†For full page ads: Please include 1/8” (.125”) of bleed around all sides.   charged to the advertiser.
Offset registration/crop marks/colour bars so they are not touching
the artwork or bleed area.                                                   Visible URL: Please ensure you include your company website in your
                                                                             Display Ad and/or Marketplace Ad as this will be used in the digital
Digital: Acceptable photo formats are: EPS, TIF, and JPEG. Please            magazine to link your ad to your website.
ensure all images are at a resolution of 300 ppi/dpi at full size and are
in CMYK (not RGB) mode. Include all files.
Type 1 (Postscript) fonts must have both screen and printer fonts.             Please send ad material to: ads@cfa.ca
Graphics should be saved as EPS files. PDFs are acceptable as long as
they are saved “press optimized” (300 dpi)                                     Ad materials must be submitted press-ready by ad material
                                                                               deadline. Additional changes will apply if artwork requires
Preferred Applications: Macintosh – High Resolution PDF, Adobe                 modifications by CFA at $150/hr.
Creative Suite

                                         FOR ADVERTISING CONTACT: Navneet Matharu
                                         EMAIL: nmatharu@cfa.ca
                                         WEB: cfa.ca | FranchiseCanada.Online                                                                                    07082020AL
Franchise Canada Media Kit 2020 // Marketplace Ad Specifications                                                                                                                                                                  19

Marketplace Ad Specifications:

NOTE: A
       ll Marketplace ads will be created with CFA template

                                                                                MARKETPLACE

             Your Logo Here
                                                                                                                                                                                                                  TM

                                                                                                                                                                                      IT PAYS

                                                                                 Grab Your Slice of Life!                                                 Prepping Home for Sale and Much, Much More!
                                                                                 Pizza Pizza began in December 1967 in a 300 square foot store in         Do you like Real Estate, Design, Staging, Renovations,
                                                                                 Toronto at the corner of Wellesley and Parliament Street. Since          Networking with People, a Flexible Work Schedule, then
                                                                                 then we became the biggest pizza chain in the country.                   Prep’n Sell could be the Right Fit For You.
                                                                                 Our success stems from our customer focus. Our commitments to            Our “One Call” Hassel Free franchise caters to Real Estate agents
                                                                                 freshness, quality, and innovation have led us to the top of the pile    and home owners who are looking to sell or buy a home. A Prep’n
                                                                                 in the pizza industry. Pizza Pizza delivers on its goals time and time   Sell Franchise can have 100’s of Real Estate Agents promoting
                                                                                 again as we strive to make the best pizzas around at reasonable          their Business. What a WIN / Win Concept! One call gives them a
                                                                                 prices. Moving forward, we will continue to hold our leading position    full spectrum of home improvement services and specialists.
                                                                                 through community involvement and environmental stewardship.             Plus RENOmagic “everything PLUS the kitchen sink” for
                                                                                                                                                          homeowners that need an update or renovation.

                                                                                           E
                                                                                 Consider what Canada’s most successful pizza chain has to offer you:
                                                                                 • A commitment to quality,              • Comprehensive training         It’s like having 2 Franchises for the Price of ONE!
                                                                                   freshness, customer                   • Site selection, lease          • Work from home with no employees

                                                                                          L
                                                                                   satisfaction and innovation             negotiation and professional   • Ask about our SOFT START entry program
                                                                                 • Superior marketing and                  architectural design           • An in demand, niche market business
                                                                                   promotional support                   • Knowledgeable support staff    • Multiple revenue streams

                                                                                         P
                                                                                 • State-of-the-art technology           • Administrative systems         • A complete Turnkey System
                                                                                 • Ongoing professional                                                   • For Women or Men
                                                                                                                         • We supply the ingredients
                                                                                   development                                                            • A family business
                                                                                                                         • Be your own boss!              • Complete Training and Ongoing Support

                                                                                        M
                                                                                 Franchising information: franchisinginfo@pizzapizza.ca                   • Join a community of franchises just like you

  Franchise Canada PUBLICATIONS
                                                                                 www.pizzapizza.ca/franchising                                            • State of the art software
                                                                                                                                                          Contact David Collier today.

                                                                                       A
                                                                                                                                                          416-201-1010 • dcollier@prepnsell.com
                                                                                                                                                          www.prepnsell.com

                                                                                      S
  116-5399 Eglinton Ave W, Toronto, ON M9C 5K6
  Phone: (800) 665-4232 ext. 238 / (416) 695-2896 ext. 238
  Fax: (416) 695-1950                                                            A Print Three Smart Business Centre is a turn-key operation              Join The Future of Real Estate

  Web: FranchiseCanada.Online
                                                                                 designed to get you up and running and doing business quickly
                                                                                 and successfully.                                                        The Internet has transformed everything we do. It allows
                                                                                                                                                          visionary companies to move faster and make things happen for
                                                                                 With 48 locations across Canada, Print Three is one of Canada’s          less money. That’s why you don’t see many ads for video store or

  Email: editor@cfa.ca
                                                                                 largest owner-operated print networks. Print Three provides all          travel agent franchises in this magazine like you once did.
                                                                                 franchise owners with in-depth training and ongoing support
                                                                                                                                                          If you’ve often thought that the real estate industry is also ripe for

   Marketplace Copy here
                                                                                 in the areas of marketing, promotions, advertising, web-based
                                                                                 communications, décor, finance, inventory and supplies. We               major transformation, then it’s time to join the club.

  Contact: Lauren d’Entremont, Editor
                                                                                 provide franchisees with current research on industry trends and         At PropertyGuys.com we leverage people and technology in
                                                                                 new services, as well as on relevant technology and equipment.           a way that makes real estate better. Our national network of
                                                                                 Business owners across Canada choose Print Three for our                 over 100 franchise owners enjoy being on the cutting edge of
                                                                4.5˝
                                                                                 superior marketing approach and sales program, which effectively         innovation, have exclusive territories and represent a real estate
                                                                                 combine print, web and marketing.                                        platform that creates raving fans. While we’re already in over

  Franchise Canada is published by the Canadian Franchise
                                                                                 In the business for over 45 years, Print Three brings a wealth of        600+ communities coast-to-coast, we’re not done growing. This
                                                                                 industry expertise and innovation to the table. When you join            could be your chance to be part of something amazing.
                                                                                 Print Three you join a network that enjoys an excellent reputation       If you want to learn more about how you can own a piece
                                                                                 and brand recognition across the country.                                of the Future of Real Estate please let us know by email to

       (Approx.
              franchisees and200       words)
  Association and reaches a wide spectrum of potential and                       For more information contact us at                                       opportunities@propertyguys.com, phone 1-855-252-6974 x 110 or
                                                                                 franchiseopportunities@printthree.com or call:                           by visiting www.PropertyGuysFranchise.com.
                                                                                 1-800-335-5918 ext. 330.

  established                 franchisors. Franchise Can-
                                                                                 www.printthree.com

  ada Magazine is published bi-monthly and the Franchise
  Canada Directory is published annually. Franchise Canada is                   100   Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

  available across Canada through distribution channels that
  include Chapters-Indigo, CFA trade-shows, select news-
  stands and airport HDS-Relay stores.
  For advertising infor-mation, contact
  Kenny Chan, (877) 254-0097.
  In Business Since: 2000

                             3.25˝

Marketplace Ad Materials:
• Logo: Supply as high resolution EPS, TIFF, JPG or PDF
•C
  opy: approximately 200 words (Please be sure
 to include your contact information and web address!)
Please send ads to: ads@cfa.ca

                                     FOR ADVERTISING CONTACT: Navneet Matharu
                                     EMAIL: nmatharu@cfa.ca
                                     WEB: cfa.ca | FranchiseCanada.Online                                                                                                                                   07082020AL
Franchise Canada Media Kit 2020 // Technical Specs – Online                                                          20

Technical Specs – Online
                                   TOP BANNER                                                          FULL BANNER
                                   530 x 125 px                                                        468 x 60px
                                   Run of Site                                                         In Article

                                   CAROUSEL BANNER                                                     SQUARE BUTTON
                                   800 x 240px                                                         125 x 125px
                                   Homepage                                                            In Article

                                   BOTTOM HALF BANNER                                                  BACKGROUND AD
                                   234 x 60px                                                          1440 x 1000px
                                   Run of Site                                                         Homepage

                                   EXTRA WIDE SKYSCRAPER                                               CORNER PEELER
                                   240 x 600px                                                         100 x 100px (close)
                                   In Article                                                          300 x 300px (open)
                                                                                                       Homepage

                                   MEDIUM RECTANGLE
                                   300 x 250px
                                   In Article

                                                                   PLEASE SEND AD MATERIAL TO:
File Specifications:                                               webmaster@cfa.ca
JPG/GIF/PNG/Animated GIF (4 seconds)                               Artwork must be submitted ready to be posted
                                                                   in proper format. Additional charges will apply if
Video Upgrade
                                                                   artwork require modification or creation by CFA at a
Please send a URL of your video on YouTube.
                                                                   rate of $150/hr.

                                 FOR ADVERTISING CONTACT: Navneet Matharu
                                 EMAIL: nmatharu@cfa.ca
                                 WEB: cfa.ca | FranchiseCanada.Online                                          07082020AL
Franchise Canada Media Kit 2020 // Terms and Conditions                                             21

Terms and Conditions

General Information
Advertising in Franchise Canada is exclusive to Canadian Franchise Association (CFA)
members in good standing, with the exception of Franchise Canada Print Directory
Listing Logos. Advertisers understand that ads may be stacked. Advertisers certify
that their advertisements adhere to the principles set forth in the Canadian Code
of Advertising Standards (http://goo.gl/YyIBpC). The advertiser agrees to assume
all liability for all content (including text, representation, and illustration) of their
advertisements and assume all responsibility for any claim arising there from against
CFA. The CFA reserves the right to refuse any advertisement for any reason and
advertisers agree that the CFA shall be under no liability for its failure for any cause
to publish any advertisement. If booked by third party, the CFA member identified on
the advertising contract consents and agrees to be bound by all agreements made with
CFA by regarding the advertising.

Contract and Billing
All advertising is typically invoiced 45 prior to payment due date or upon signing of
contract (whichever is later). Payment by cheque or credit card is due on receipt of
invoice. Payments are non-refundable. Failure to pay invoices after 30 days and/or
prior to payment due date of the issue in which ad is booked may result in interruption
of advertising. Ad rates are for space only and assume advertisers supply ad material.
Additional charges of $150/hour may apply if ad creation is needed. (Ad creation will
be built on template.) Ad rates are subject to change and applicable taxes. All listed
rates are net and do not include advertising agency commissions. In the event that an
advertiser’s contract is not fulfilled as specified, the advertiser agrees to accept and pay
the resulting short-rates back to the best earned ad rate applicable within the specified
contract period. CFA reserves the right to cancel any contract at any time upon default
in payment of invoices. In the event of such cancellation, charges for all advertising
in Franchise Canada products shall become immediately due and payable. Should an
advertiser have outstanding bills with the CFA and/or is not in good standing with the
Association, CFA reserves the right to require payment for any advertising upon such
terms as they may see fit.

GST/HST Registration Number: R122972920
QST Registration Number: 1212953071
Please make cheques payable to:
Canadian Franchise Association
116-5399 Eglinton Ave W
Toronto, ON M9C 5K6
Toll-free: 1-800-665-4232 ext. 233
For questions about your order call:
Email: jtodd@cfa.ca

                                   FOR ADVERTISING CONTACT: Navneet Matharu
                                   EMAIL: nmatharu@cfa.ca
                                   WEB: cfa.ca | FranchiseCanada.Online                      07082020AL
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