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KARNATAKA TOURISM POLICY
Front Cover
Vidhana Soudha, Bengaluru
Message from
Honourable Chief Minister
of Karnataka
It gives me immense pleasure to announce the release of Karnataka
Tourism Policy 2020-2025.
For our Government, we believe that the tourism sector plays a pivotal
role in developing our economy and hence constitutes a real priority
for us. Not only does the tourism sector spearhead economic growth,
it also improves the standard of living with its capacity to create large
scale employment opportunities. With the immense potential that
the tourism industry offers, we have initiated the Karnataka Tourism
Policy 2020-2025 incorporating inputs of all stakeholders, both public
and private, that will foster a more favourable environment for the
development and consolidation of the tourism sector.
While the ongoing COVID-19 pandemic has brought most of the
world to a standstill, the people of Karnataka have demonstrated
great resilience and determination in facing and overcoming the
challenges. The only certainty the pandemic situation offers is of a new
normal. The Karnataka Tourism Policy 2020-25 provides a framework
for Karnataka’s tourism industry to overcome the ongoing difficulties,
adapt to the new normal, and remain healthy and competitive in the
global tourism landscape.
Our Government is committed to providing a conducive environment
for growth of tourism in Karnataka. Through the Karnataka Tourism
Policy 2020-25 we wish to encourage the investors to invest in the
tourism sector by providing a host of incentives and subsidies to
facilitate investment in the sector. I hope that the new tourism policy
will go a long way towards improving the tourism sector in the State.
I request all the stakeholders to join us in our venture of developing
Karnataka as a vibrant, sustainable and the most-favoured tourism
destination.
Shri B. S. Yediyurappa
Hon’ble Chief Minister
Government of Karnataka
Foreword from
Message from Chairperson,
Honourable Minister
Karnataka Tourism Task Force
for Tourism
I am pleased to present the Karnataka Tourism Policy 2020-25. This The Karnataka Tourism Policy 2020-25 aims to position Karnataka
Policy sets a direction for the tourism industry of Karnataka over the as a global tourism brand for visitors as well as for investors. This
next five years. Through this Policy, we are making a strategic shift Policy encourages the development of relevant infrastructure
towards quality and sustainable tourism with greater emphasis on through partnerships between private sector, government and the
safety and hygiene measures. community. Strategic interventions have been identified with a view
to support local entrepreneurship and assist in creating livelihood
Without doubt, the influence of the tourism sector as a tool for
opportunities for all sections of the society.
economic development is recognized globally. Tourism is an
important job creator and a lifeline for many of our citizens. The Policy provides detailed guidelines for the development of
Prominent initiatives under this Policy include collaboration with tourism products and services, ensuring quality and minimum
tourism service providers, emphasis on tourism products for the standards of development. Thrust is on inclusive socio-economic
overall development of destinations, skill development initiatives, growth of the sector by encouraging women, backward sections of
and promotion of Karnataka Tourism on digital platforms. As the the society and local level institutions to actively participate in the
State is recovering from the COVID-19 pandemic and facing new development process.
challenges, the Government of Karnataka is determined to boost the
The Policy lays emphasis on streamlining procedures and proposes
tourism industry in the State. The Karnataka Tourism Policy 2020-
to establish efficient online mechanisms for approvals to ensure
25 has been framed to position Karnataka as a safe, welcoming and
transparency and faster clearances.
trustworthy tourism destination.
The pandemic has created an unprecedented situation that requires
The Karnataka Tourism Policy 2020-25 has been drafted in alignment
every section of our society to rise up to the challenge. At such times,
with the existing Government policies and adopts an integrated
it is imperative for businesses and communities to join hands with
approach for developing a comprehensive tourism ecosystem in the
the government and pool together their resources and capabilities to
State. During the initial stages of drafting the policy, we have held
navigate through this crisis and come out stronger than before. The
extensive consultations with a diverse set of people with experience
Karnataka Tourism Policy 2020-25 has taken cognizance of the need
in the tourism sector; including previous tourism ministers, serving
for collaboration going forward and stresses on measures such as
and retired bureaucrats, industry stakeholders, sector experts and
sustainability, safety and hygiene practices that need to be adopted
leading academicians to ensure that Karnataka is at the forefront of
in the new normal that has emerged.
tourism in India.
The Karnataka Tourism Task Force shall provide necessary support
I thank the Department of Tourism, all government officials/ agencies,
and guidance for the successful implementation of this Policy. I
industry partners, and experts for their participation, support and
request all stakeholders to join us in this effort and to position
commitment in the preparation of this Policy. I am confident that the
Karnataka as one of the top tourism destinations in the world.
Karnataka Tourism Policy 2020-25 will tum out to be a key enabler
for the next stage of growth for the tourism sector and position Smt. Sudha Murty
Karnataka as the most preferred state in India for tourism. Chairperson,
Karnataka Tourism Task Force
Shri C. T. Ravi
Hon’ble Minister of Tourism,
Kannada & Culture, and Youth Empowerment & Sports
Government of Karnataka
Contents
1. Introduction 1
2. Karnataka Tourism Policy 2020-25 3
Vision, Mission and Objectives
3. Strategy 5
4. Tourism Marketing and Promotion 7
5. Tourism Infrastructure 9
6. Tourism Products 14
7. Skill Development 21
8. Tourist Comfort and Safety 25
9. Community Participation 27
10. Sustainable Tourism 30
11. Tourism Analytics and Digital Initiatives 31
12. Investment Facilitation 33
13. Definitions 36
14. Incentives, Subsidies and Concessions 42
15. Institutional Framework 48
Kinhal Wood Carving
16. Annexures 51
Mysore Palace
INTRODUCTION
1 INTRODUCTION
Tourism and its allied sectors of travel and
hospitality have emerged as key drivers of
growth among the service sectors of India. As
per WTTC’s Economic Impact 2018 – India report,
travel and tourism contributes to 9.2% of India’s
total GDP, positioning the country as 3rd among
185 countries in terms of the sector’s overall
contribution to the economy.
The Government of Karnataka acknowledges the
importance of tourism sector and has identified
it as a priority sector of the State. Karnataka has
seen immense growth in domestic tourist visits,
growing from 36.7 million in 2006 to 215.03
million in 2018. The State attracts nearly 12% of
overall domestic tourist visits in India, placing it
Stone Chariot, Hampi
third among Indian states. Karnataka also saw
over 5.4 lakh foreign tourist arrivals in 2018,
Tourism has emerged as one of the largest ranking the State 11th for FTAs in India. In 2019,
industries and a key economic driver across the Karnataka’s tourism sector contributed 14.8% of
world. The World Travel and Tourism Council the State’s GSDP and provided for over 30 lakhs
(WTTC) in its annual research revealed that in jobs through direct and indirect employment.
2018, travel and tourism accounted for 10.4% of
the global GDP and 319 million jobs, i.e., 10% of Karnataka offers a multitude of tourism
total employment worldwide. A vibrant tourism opportunities, living up to the promise of its
sector is an important indicator of a healthy brand “One State, Many Worlds”. The state’s
economy. Tourism has an important role in pleasant climate, cosmopolitan culture and highly
achieving the 17 Sustainable Development Goals responsive administration make Karnataka an
(SDGs) set by the United Nations. excellent destination for businesses to set up
and flourish. The State’s tourism destinations
encompass a wealth of tourism products across
a range of themes including heritage, culture,
ecotourism, spiritual, adventure, coastal,
wellness, rural, and urban.
Karnataka is a land with rich cultural heritage
and many natural gifts. The State is proud to
host 3 UNESCO World Heritage Sites – Hampi,
Pattadakal and the Western Ghats of Karnataka.
Additionally, four other sites – Aihole-Badami
Pattadakal, Kalaburagi-Bidar-Vijayapura (Deccan
Sultanate), Srirangapatna, and Belur-Halebidu
are on the tentative list of World Heritage Sites.
The State has over 600 ASI-protected monuments
1
KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION
and over 840 State-protected monuments as reforms to facilitate investment in the tourism
well as several devotional sites of spiritual and
cultural importance.
sector. The Policy strives to create a sustainable
tourism ecosystem in Karnataka and lays 2 KARNATAKA TOURISM POLICY 2020-25
VISION, MISSION AND OBJECTIVES
emphasis on providing a safe and high-quality
Karnataka also has an abundance of flora and
experience for tourists.
fauna with 5 National Parks –and more than
2.1 Vision
30 Wildlife Sanctuaries and Tiger Reserves. “Responding Today and Preparing for
Position Karnataka as the most preferred
Karnataka is home to more than 550 species Tomorrow”
tourism destination that provides a safe and
of birds and over 100 species of mammals. The
During the course of preparation of this Policy, memorable experience for tourists through
natural beauty of Karnataka extends to about
the COVID-19 pandemic rapidly brought the diverse high-quality tourism offerings
17 picturesque hill stations and 40 magnificent
global travel and tourism industry to a virtual developed in collaboration with tourism
waterfalls, making the State one of the best Eco
standstill. While domestic tourism is expected stakeholders and local communities to
Tourism destinations in India.
to recover faster than international tourism, create sustainable and inclusive socio-
Karnataka’s 320 km long natural coastline the road to recovery will be long. Karnataka economic development for all.
covering Uttara Kannada, Udupi and Dakshina Tourism Policy 2020-25 has taken cognizance of
2.2 Mission
Kannada districts has some of the best beaches in the debilitating impact of the pandemic on the
To ensure beneficial outcomes for all
the country and the State has immense potential tourism ecosystem of the State and endeavours
stakeholders of Karnataka Tourism, the
for development of coastal tourism. to create a conducive environment to support
Government of Karnataka shall endeavour
the industry for an effective revival and to ensure
The Karnataka Tourism Policy 2020-25 has to ensure the following –
travellers are safe and can remain confident
been formulated with the objective to achieve
when visiting Karnataka. Sandalwood Handicrafts 1. Promote Karnataka as an attractive
the vision of Government of Karnataka. The
tourism destination and place it
successes, failures, and learnings from the
prominently on the domestic and global
previous Karnataka Tourism Policy 2015-20 have
tourism map
provided guidance in the drafting of this Policy.
2. Develop tourism as a significant driver of
The Policy proposes strategic interventions,
inclusive socio-economic development
attractive incentives and requisite regulatory
for Karnataka
3. Create a tourist-centric ecosystem that
promises a safe and memorable visit
for all visitors to Karnataka
4. Augment the development of robust
tourism infrastructure across Karnataka
5. Tap the tourism potential of Karnataka
to offer world-class experience to
visitors through a diverse array of high-
quality products and services
6. Support digital initiatives to improve
destinations, tourist services, process
efficiencies and the overall visitor
experience
7. Ensure coordinated and active
involvement of all stakeholders for the
improvement of tourism in Karnataka
8. Encourage entrepreneurship and
provide skill development for gainful
employment in the tourism sector
9. Facilitate adoption of sustainable and
Ealephant Herd, Kabini responsible tourism practices
2 3
KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION
10. Provide a conducive business 10. To bring together stakeholders for the
3
environment with investment-friendly promotion and growth of responsible
policies to encourage private sector tourism in Karnataka
participation in the tourism sector 11. To facilitate effective inter-departmental STRATEGY
coordination for the successful
2.3. Objectives
implementation of this policy 3.1 Strategy Roadmap for Karnataka
1. To make Karnataka one among the top
12. To leverage technology to facilitate Tourism
States of India in terms of domestic and
data-driven outcome-oriented planning In 2019, Karnataka’s tourism sector
international tourist visits
and policymaking contributed 14.8% of the State’s GSDP and
2. To harness Karnataka’s tourism
potential for its effects on employment 2.4 Validity provided for over 30 lakhs jobs through direct
generation and economic development This Policy will remain in force for five (5) and indirect employment. The Department
3. To instil confidence in tourists to visit years from the date of its notification. The of Tourism under its strategy roadmap
Karnataka and ensure their comfort, Karnataka Tourism Policy 2020-25 will envisions to increase the contribution of
convenience, and safety throughout supersede any GO/Circular issued earlier, the tourism sector to the State’s GSDP and
their journey in Karnataka which are in contravention to the provisions the number of jobs generated by the sector.
4. To promote Karnataka in domestic of this Policy. The Government of Karnataka The Karnataka Tourism Policy 2020-25
and international markets through a may extend the period of this Policy as and has been developed in alignment with the
multitude of marketing channels when required. Department of Tourism’s strategy to foster
5. To ensure quality tourism infrastructure the growth of tourism sector in the State.
and basic amenities for tourists at and 3.2 Key Focus Areas
en route to major tourism destinations Badami Caves
The Department of Tourism’s strategy
across Karnataka roadmap envisions a high-quality tourist-
6. To create desirable experiences and centric ecosystem where the private and
encourage repeat visits through a public sector stakeholders come together to
variety of high-quality tourism packages create an inclusive and sustainable tourism
and products to appeal to diverse visitor industry. The Department shall seek to
profiles ensure comprehensive development of
7. To catalyse initiatives for skilling tourism destinations and shall align its
human resources to meet the needs of investments accordingly during the Policy
Karnataka’s tourism sector Period.
8. To create an enabling framework for
private sector investments and establish The Strategy Roadmap has identified the
mechanisms to support industry-driven key focus areas to achieve the Government’s
initiatives in tourism vision for long term development of the
9. To encourage sustainable development tourism ecosystem in Karnataka. Success
in tourism towards achievement in each of these areas is critical to achieving
of the United Nations’ Sustainable the overall vision of the Karnataka Tourism
Development Goals for Karnataka Policy 2020-25. The focus areas for the
Department are –
1. Tourism Marketing and Promotion
Adopt a 360° marketing strategy to
promote Karnataka in domestic and
key international markets and leverage
Karnataka’s brand of “One State,
Many Worlds” to attract higher tourist
footfalls to position Karnataka as a most
Gommateshwara Statue, Venur preferred destination.
4 5KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION
2. Tourism Infrastructure Development of sustainable and responsible tourism
Facilitate development and maintenance
of essential tourism infrastructure at
8.
practices
Tourism Analytics and Digital
4 TOURISM MARKETING AND PROMOTION
all destinations in a phased manner
Initiatives
and ensure a quality experience for
Encourage an analytics-driven approach
all tourists. The Department shall The Department of Tourism and its undertakings
for planning and decision-making and
endeavour for the development of are continuously endeavouring to promote the
provide innovative digital solutions to
world-class tourism infrastructure at state both nationally and internationally through
enhance the quality of services across
identified key destinations in Karnataka theme campaigns, social media, roadshows,
the tourism ecosystem
with special emphasis accorded to the domestic and international travel marts and
experiential aspects of tourism. 9. Investment Facilitation trade fairs, investor meets, festivals, events, and
Facilitate a conducive environment advertising.
3. Tourism Products
for the establishment and operation
Promote and facilitate the development Vision 2025 for Karnataka Tourism envisions that
of tourism projects in Karnataka by
of the widest assortment of tourism the State must rank among the top destinations of
improving ease of doing business
products to create memorable India for domestic and foreign tourists. Towards
experiences for tourists and thus Each of the identified areas has been achieving this vision, the Department of Tourism
encourage repeat visits, increased mapped and assigned to the Department shall adopt a 360° marketing strategy to connect
length of stay, and higher spending by of Tourism (DoT) and its undertakings – with tourists, industry, communities and other
tourists Karnataka State Tourism Development tourism stakeholders and build momentum for
Corporation (KSTDC), Jungle Lodges and the growth of Karnataka Tourism.
4. Skill Development and Training Karnataka Tourism Pavillion
Resorts Limited (JLR) and Karnataka
Provide meaningful opportunities for The marketing of Karnataka Tourism shall be
Tourism Infrastructure Limited (KTIL)
gainful employment and support the done in close collaboration with the tourism
– to ensure clarity and ownership of
development of a large talent pool for industry of Karnataka. In light of the evolving
responsibilities. The Department and
the tourism sector that can enable the tourism landscape in the new normal, the
its undertakings shall strive together
rapid and inclusive growth of tourism marketing activities for the initial period of the
towards the realization of Vision 2025
Policy shall focus more on local and regional
5. Tourist Comfort and Safety goals for Karnataka Tourism.
tourism. Karnataka Tourism shall proactively
Enhance Karnataka’s position as a safe
assess the conditions for safe travel of tourists
destination by ensuring a comfortable
and broaden their target markets as the situation
and inclusive experience for all tourists
continues to improve.
visiting Karnataka and by adopting
safety and hygiene measures to adapt 4.1 Targeted Campaigns for Karnataka
to the new normal Tourism
A set of core themes offering a distinct,
6. Community Participation
competitive, and sustainable value
Encourage greater participation of
proposition for tourists to visit Karnataka
local community in tourism activities to
shall be identified and targeted multi-
create inclusive socio-cultural growth
lingual campaigns shall be undertaken
and generate economic benefits for the
in domestic and international markets.
people of Karnataka.
Karnataka Tourism shall formulate market-
7. Sustainable Tourism specific strategies to optimally leverage the
Achieve balance between the potential of existing markets and increase
environmental, socio-cultural its visibility in new and emerging markets.
and economic aspects of tourism Strategies and campaigns shall be tailored
development through the promotion Bababudangiri Hills to prevailing market conditions, as seen in
campaigns such as ‘Nodu Baa Nammoora’.
6 7KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION
Each year a subset of Karnataka’s Focus community. Karnataka Tourism shall take a
Tourism Destinations shall be selected for
prioritized promotions and the Department
digital engagement and response strategy
that shall be both predictive and reactive 5 TOURISM INFRASTRUCTURE
shall endeavour to showcase all prominent in approach.
and upcoming destinations of Karnataka
Further, Karnataka Tourism shall encourage
by 2025. Tourism infrastructure development is of special
and support the development of tourist
In addition to promotional campaigns, amenities such as information kiosks, audio- importance for the long-term growth of tourism
Karnataka Tourism shall have a prominent visual guides, interpretation centres etc. at destinations and in providing the required
presence across major domestic and all major tourism destinations of Karnataka. services to tourists. Tourism infrastructure
international travel and tourism marts. In development shall focus on the following key
4.4 Strategic Partnerships areas –
conjunction with the travel and tourism
Regular consultation shall be held with
marts, roadshows shall be organized in 1. Destination Development
Karnataka Tourism Society (KTS), the
multiple domestic and international cities for 2. Tourism Circuit Development
representative body of Karnataka Tourism
the benefit of Karnataka’s tourism industry. 3. Tourism Development Fund
industry, to assess industry trends and
4.2 Annual Promotional Calendar adapt promotional activities based on 4. Hospitality Infrastructure
An annual calendar of key promotional industry insights. 5. Utilization of Tourism Land Bank
activities for Karnataka Tourism shall 6. Leveraging Existing Infrastructure for Remote
Strategic partnerships shall be established Areas
be released by the Department. The
with tour operators, travel agents, online 7. Adoption and Management of Destinations
promotional calendar shall feature the
aggregators, and foreign offices including and Tourism Assets
following – KSTDC Mayura Bhuvaneshwari, Hampi
India Tourism Offices, Consulates and 8. Wayside Amenities
• All flagship events proposed to be Embassies among others to promote 9. Complementary Infrastructure Assistance
organized for Karnataka Tourism such Karnataka as a preferred tourism Karnataka Tourism Infrastructure Limited
as Karnataka International Travel Expo destination. (KTIL) shall be the nodal agency for the
and Global Tourism Investors Meet development of tourism infrastructure in
Marketing Development Assistance is also
• Roadshows and B2B Meetings proposed Karnataka. In addition to facilitating the
available for Tourism Service Providers of
to be organised by the Department and development of tourism infrastructure for
Karnataka and details for the same have
its undertakings the above-mentioned key areas, KTIL shall
been provided in Section 14 Incentives,
• Domestic and international travel and also support the development of tourism
Subsidies and Concessions.
tourism marts where the Karnataka projects through appropriate modes such
Tourism intends to participate 4.5 Karnataka International Travel Expo as Public Private Partnership (PPP) or Joint
• All religious, cultural, and social events The bi-annual Karnataka International Venture (JV). Additionally, Mega Tourism
and festivals supported or sponsored Travel Expo (KITE) is the flagship B2B event Projects shall be encouraged to facilitate
by the Department and its undertakings for Karnataka Tourism. The Department of the development of tourism hubs across
Tourism shall provide the necessary support Karnataka.
4.3 Touchpoints for Karnataka Tourism
to ensure the successful organization of
A comprehensive, user-friendly and visually 5.1 Destination Development
KITE.
appealing website and mobile app shall be Comprehensive development of destinations
developed for Karnataka Tourism which shall 4.6 FAM Trips covers a broad range of activities including
serve as a key touchpoint for tourists and Regular familiarization trips (FAM trips) for planning, development, and maintenance
shall enable digital solutions for the tourism tour operators, travel agents, journalists, of facilities & amenities necessary for the
ecosystem of the State. Karnataka Tourism photographers, writers, and bloggers shall functioning of every tourism destination.
shall also leverage social media, digital be organized / sponsored to create word-of-
platforms, and innovative technologies mouth buzz for Karnataka Tourism. KTIL shall be the nodal agency to coordinate
to engage directly with the tourism the development and maintenance of
tourism infrastructure facilities such as
clean toilets, waste management systems,
rest areas, parking facility, road signages,
8 9KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION
information kiosks, last mile connectivity 5.3 Tourism Development Fund facilities that are owned / operated by 2. Greenfield Model: Wayside Amenities
and other public services and amenities A Tourism Development Fund has been other departments and undertakings of built and operated on land leased from
that are crucial for ensuring a memorable established under KTIL as a strategic Government of Karnataka may be identified the Department by entrepreneurs
experience for tourists. Further, Karnataka intervention to support the development based on their suitability for tourism selected through a transparent tender
Tourism shall seek to collaborate with other of tourism in Karnataka. The Tourism purposes. Karnataka Tourism shall seek to process.
Government departments and agencies Development Fund shall be utilized take over the operation and maintenance of 3. Brownfield Model: Wayside Amenities
for development of potential tourism for projects pertaining to Hospitality such properties / facilities and utilize them built by the Department on their land
opportunities and for effective inter- Infrastructure, Tourism Land Bank and for tourism purposes. parcels and leased to entrepreneurs
departmental coordination. Complementary Infrastructure Assistance. selected through a transparent tender
5.7 Adoption and Management of
In addition to budgetary allocation by process for operation & maintenance.
The Department of Tourism has identified Destinations and Tourism Assets
Government of Karnataka, support from
Focus Tourism Destinations (FTDs) for Karnataka Tourism shall encourage Other suitable models may also be pursued
external sources may also be sought to
prioritized development to provide an programs for adoption, management, or for the development of Wayside Amenities.
augment the Tourism Development Fund.
integrated and holistic experience for the sponsorship of tourism destinations and Operational Guidelines of this Policy shall
tourists. The list of FTDs of Karnataka shall 5.4 Hospitality Infrastructure tourism assets of Karnataka. Such programs detail the Policy for development of Wayside
be as notified by the Department from The thrust in the development of tourism can create a greater sense of ownership for Amenities in Karnataka.
time to time. The list of FTDs at the outset infrastructure in destinations across local communities and corporates and help
5.9 Complementary Infrastructure
of this Policy is provided in the Section 13. Karnataka shall be matched with hospitality improve the maintenance and upkeep of
Assistance
Definitions. sector investments to meet the higher existing tourism destinations and tourism
Assistance shall be provided for the
demand due to increased tourist visits. assets.
5.2 Tourism Circuit Development development of complementary
The Tourism Development Fund shall be
Tourism circuit development integrating 5.8 Wayside Amenities infrastructure facilities for Tourism Projects
leveraged for strategic development of
major tourism destinations shall be Wayside Amenities shall be developed along based on an assessment of the project’s
hospitality projects in the Land Bank owned
undertaken for the following themes – the major routes connecting important requirements. Please refer to Section 14
by the Department of Tourism.
tourism destinations of Karnataka to improve Incentives, Subsidies and Concessions for
• Coastal Tourism
5.5 Utilization of Tourism Land Bank the convenience and safety of tourists by details on Complementary Infrastructure
• Eco Tourism
The Tourism Development Fund shall be offering standardized experiences through assistance for Tourism Projects.
• Heritage Tourism
utilized for the development of common a range of facilities.
• Rural Tourism On a case-to-case basis, KTIL shall provide
infrastructure facilities in the Land Bank
• Spiritual Tourism Wayside Amenities shall be developed facilitation support to Tourism Projects
of Department of Tourism. Further to the
• Wildlife Tourism across Karnataka primarily through the in the form of establishing, or where
development of common infrastructure
following three models – available, strengthening the complementary
facilities in the Land Bank, the land shall be
infrastructure as per the specific
leased out to private entrepreneurs under 1. Franchisee Model: Wayside Amenities
requirements of the Tourism Project.
the Land Lease Policy through a transparent that are built and operated on private
The Operational Guidelines of this Policy
tender process. The revenue earned from land by entrepreneurs under the
shall specify the procedure for availing
the leasing of the land shall be remitted to branding of Karnataka Tourism.
Complementary Infrastructure Assistance.
the Tourism Development Fund for further
acquisition of land and development of
tourism infrastructure in other locations.
The implementation guidelines for the
Land Lease Policy shall be provided in the
Operational Guidelines of this Policy.
5.6 Leveraging Existing Infrastructure for
Remote Areas
While some remote areas of Karnataka may
have good tourism potential, it may not
always be feasible to create new facilities
Sringeri at such locations. For such destinations, Devabagh Beach
existing guest houses and other suitable
10 11KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION
Agastya Theertha Lake, Badami
12 13KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION
of Youth Empowerment and Sports, Development and promotion of Agri Tourism
6 TOURISM PRODUCTS
Government of Karnataka; and adventure
tourism operators of Karnataka to develop
and Rural Tourism requires successful
collaboration with tourism service providers,
and promote adventure tourism in educational institutions, non-profits, self-
Karnataka. help groups, local bodies and other relevant
The world’s best destinations offer a range of While some of the types of tourism themes stakeholders.
Karnataka Tourism shall endeavour to
experiences to their visitors. Tourism products mentioned above have a well-developed streamline the processes for undertaking Karnataka Tourism shall seek to leverage
have a key role in providing experience-based ecosystem, others are still at a nascent stage but adventure tourism activities in the State. the expertise of tour operators and travel
tourism at destinations. The presence of a wide have immense potential for their development in Detailed guidelines shall be issued from agents to generate awareness regarding
range of tourism products makes a destination Karnataka. Karnataka Tourism shall endeavour time to time for the operation of adventure the benefits of Agri Tourism and to extend
desirable to different types of tourists, to ensure the development of all destinations tourism activities in Karnataka. training on Agri Tourism to farmers and local
encouraging longer stays and repeated visits. of Karnataka along one or more of the above- communities. Agri Tourism projects shall
mentioned themes. Adventure Tourism Operators shall be
Taking into consideration its importance, also be encouraged to create retail facilities
empanelled for the conduct of Adventure
Karnataka Tourism envisions the development The Government of Karnataka shall endeavour to market their food products as well as
Sports Festivals at various locations in
of diverse tourism products as a key component to support and promote all types of tourism local goods such as arts and handicrafts.
Karnataka.
of its destination development strategy. Tourism activities in Karnataka. In addition to the Karnataka Tourism shall also seek to
products shall be incorporated in the tourism assistance as listed in Section 14 Incentives, 6.2 Agri Tourism and Rural Tourism
provide training and skill development for
master plans of destinations to ensure that Subsidies and Concessions, the following support Karnataka Tourism intends to develop
Agri Tourism through relevant institutions
destination development is undertaken in an shall be provided for the various tourism themes and promote Agri Tourism as one of the
and agencies. The existing facilities of
integrated, holistic and sustainable manner. of Karnataka – core tourism themes of the State. The
Department of Agriculture, Department of
development and promotion of Agri
Karnataka, with its tagline of “One State, Many Tourism and Rural Tourism in Karnataka Horticulture and district authorities may
Worlds” offers a diverse array of tourism shall encourage tourists to get acquainted be leveraged to support the roll out of Agri
offerings with the potential to create memorable not just with agricultural and farming Tourism programs and training.
experiences for visitors. The Department, during activities but also to immerse themselves 6.3 Caravan Tourism
the Policy period intends to focus development in various aspects of rural life in Karnataka Caravan Tourism provides flexibility with
of the following types of tourism offerings, which such as local cuisine, culture, traditions,
respect to itineraries and accommodations
may also be referred to as the Tourism Themes. arts, and sports amongst others. Karnataka
and has the potential to add a new
Tourism shall endeavour to ensure that
1. Adventure Tourism dimension to tourism in the State. Karnataka
Agri Tourism and Rural Tourism can be
2. Agri Tourism & Rural Tourism Tourism shall encourage the development
successfully undertaken in all districts of
3. Caravan Tourism of Caravan Tourism in Karnataka. Support
Karnataka in a phased manner and thereby
4. Coastal Tourism & Beach Tourism shall be extended for the development of
rural communities can effectively increase
5. Cultural Tourism caravan parks in important tourism circuits
their participation in tourism and reap the
6. Heritage Tourism socio-economic benefits that tourism can of the State in alignment with the guidelines
7. Eco Tourism (includes Nature Tourism and bring. issued by Ministry of Tourism.
Wildlife Tourism) Support of relevant authorities such as
This Policy shall seek to address two key
8. Education Tourism The Golden Chariot
Transport Department, Government of
challenges for the development of Agri
9. Film Tourism Karnataka shall be sought to streamline the
Tourism in Karnataka – awareness and
10. Gastronomy (Cuisine) Tourism processes for Caravan Tourism operations.
6.1 Adventure Tourism capacity building. Support of Department
11. Inland Water Tourism
Karnataka’s geographical and cultural of Agriculture, Department of Horticulture, 6.4 Coastal Tourism and Beach Tourism
12. Maritime Tourism
diversity creates wonderful possibilities for Rural Development and Panchayat Raj Comprehensive development of coastal
13. MICE Tourism & Business Tourism
the development of all types of land-based, Department and relevant authorities shall tourism in Karnataka shall be undertaken
14. Mining Tourism
water-based and air-based adventure be sought. Support from Government of in accordance with the “Karnataka Maritime
15. Spiritual Tourism (includes Religious Tourism
activities. Development and promotion India as well as international institutions Perspective Plan”. Additionally, support
and Spiritual Sightseeing)
of adventure tourism in Karnataka shall such as World Bank and Asian Development through Central Government schemes such
16. Sports Tourism
be done in coordination with Ministry of Bank shall be pursued for the development as Swadesh Darshan and Sagarmala shall
17. Wellness Tourism
Tourism, Government of India; Department and promotion of rural tourism projects
18. Other Niche Tourism Themes
14 15KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION
also be sought to develop tourism in coastal Events and Festivals: in Mysuru as a tourism hub with round-the-
Karnataka. Karnataka Tourism shall actively coordinate year facilities for cultural activities, MICE and
with relevant authorities for the organization recreation.
Karnataka Tourism shall seek to develop
of major festivals and events across the
coastal Karnataka as a multi-product Development of Cultural Village
State which will give a boost to the various
destination and shall seek to facilitate Karnataka Tourism shall also seek to
tourism themes of Karnataka.
the development of facilities for leisure, facilitate the development of Cultural Village
recreational, and adventure activities. Regional and local festivals shall also be at destinations identified and notified by the
Coastal Tourism shall be taken up in organized from time to time to showcase Department of Kannada & Culture.
conjunction with the development of the rich and diverse cultural heritage of
6.6 Eco Tourism
Maritime Tourism and Inland Water Tourism. Karnataka with a focus on arts, crafts, and
Jungle Lodges and Resorts Limited (JLR) shall
cuisine of the State. District-level tourism
Towards its commitment for sustainable be the nodal agency for the development
authorities shall be supported for promoting
tourism development in coastal areas, and promotion of Eco Tourism in Karnataka.
tourism activities such as events, festivals,
Karnataka Tourism shall support relevant Eco Tourism shall include Nature Tourism
and fairs for their respective districts.
state agencies in obtaining Blue Flag and Wildlife Tourism and Eco Tourism
certification for the State’s beaches. Database of Cultural Assets: activities shall focus on increasing awareness Coffee Plantation, Coorg
Karnataka Tourism shall collaborate with towards conservation and sustainability of
6.5 Cultural Tourism Tourism Projects compulsory for all school
Department of Kannada and Culture in biodiversity and natural environments. The
Karnataka’s diverse cultural heritage students in the fifth to seventh standard in
mapping Karnataka’s cultural assets towards development and promotion of Eco Tourism
provides a wealth of experiences for tourists Karnataka
development of a database which shall also shall be done after careful consideration
to learn, discover, and enjoy. Through
act as a repository of skilled workforce for of the destination’s carrying capacity and The development of educational tours to the
effective interdepartmental coordination
cultural tourism such as artists, dancers, in adherence to the orders and guidelines educational, industrial, and manufacturing
Karnataka Tourism shall work closely
performers, and artisans among others. issued by Government of Karnataka and hubs of Karnataka to showcase the State’s
with Department of Kannada & Culture,
relevant authorities. status as the premier hub of R&D, IT,
Department of Information & Public Tourism Service Providers are encouraged
Relations, Department of Archaeology and to utilize Karnataka Tourism’s information Eco tourism in Karnataka would be and manufacturing in India shall also be
Museums, Karnataka State Handicrafts repositories to identify suitable tourism encouraged in close collaboration with encouraged.
Development Corporation and other assets and develop tourism packages that the Forest, Ecology and Environment 6.8 Film Tourism
relevant agencies to revive and promote the can showcase and promote Karnataka’s Department and Karnataka Eco Tourism Fiscal incentives are offered under the
culture of Karnataka while protecting the culture and heritage. Development Board. Karnataka Film Tourism Policy, 2018 to
original style and authenticity. encourage leading film producers and
Performance and Showcasing of Culture: 6.7 Education Tourism
Karnataka Tourism, in close collaboration Support of the Department of Primary directors to shoot in picturesque tourism
with the Department of Kannada & & Secondary Education, Government of destinations of Karnataka and thereby
Culture, shall endeavour to create suitable Karnataka shall be sought to expand the showcase the destinations on national and
facilities, spaces, and platforms for tourists scope of the existing Karnataka Chinnara international platforms. Guidelines for the
to experience and participate in cultural Darshana program to organize school tours Karnataka Film Tourism Policy 2018 shall
tourism. Support from relevant agencies for greater awareness and sensitization be issued to ensure its consonance with
and key stakeholders shall be sought for the regarding tourism in Karnataka amongst Karnataka Tourism Policy 2020-25. Creation
creation or provisioning of such facilities, students of all public schools in the State. of an online single window mechanism for
spaces and platforms. The program shall give particular emphasis approvals and clearances pertaining to the
to Agri Tourism, Cultural Tourism, Heritage Karnataka Film Tourism Policy 2018 shall be
Developing Mysuru as a Cultural Tourism pursued.
Tourism and Eco Tourism.
Hub:
Mysuru is regarded as the cultural capital of For Agri Tourism, the Department shall seek Karnataka Tourism shall seek to collaborate
Karnataka and programs to develop the city to promote knowledge tours to Agri Tourism with Department of Information and Public
as a premier tourism destination globally Projects. Special efforts shall be made in Relations and Karnataka Chalanachitra
shall be undertaken. In addition, Karnataka coordination with the Department of Primary Academy to promote film tourism in
Exhibition Authority shall be supported in & Secondary Education, Government of Karnataka.
Somana Kunita
the development of KEA Exhibition Grounds Karnataka to make educational tours to Agri
16 17KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION
6.9 Gastronomy (Cuisine) Tourism and other relevant authorities / agencies to shall seek to undertake measures for their nautical sports. Further, Karnataka Tourism
Karnataka Tourism shall seek to develop ensure that conservation, preservation and preservation and restoration. This may shall seek to coordinate with relevant
and promote gastronomy trails that promotion of Karnataka’s heritage is a key also include taking over the operation and authorities, reputed cruise operators, and
showcase the rich culinary heritage of the consideration in planning and development maintenance of the building / property to other stakeholders to utilize Karnataka’s
State. Additionally, Karnataka Tourism shall activities. utilize them for tourism purposes. long coastline for the development of
endeavour to support events and festivals maritime tourism.
Pilot Project for Heritage Tourism Corporate and Community Support:
that showcase Karnataka’s rich gastronomic
Development: Karnataka Tourism shall endeavour to 6.13 MICE Tourism and Business Tourism
heritage as well as modern innovations in
Karnataka Tourism shall undertake pilot facilitate programs for the management Bengaluru has excellent prospects for
the State’s cuisine.
projects to develop 4-5 heritage tourism and promotion of cultural and heritage business tourism and shall be promoted
Collaboration with Karnataka Wine Board destinations of the State to their fullest tourism assets through corporate support as a premier MICE hub of India. Karnataka
shall be sought to develop Wine Tourism potential. or community driven initiatives. Additional Tourism shall collaborate with reputed
packages in Karnataka and to position the channels for financial support to aid the agencies in the MICE industry to participate
World Heritage Sites:
State as a premier Wine Tourism destination development and promotion of heritage in the bidding activities for national and
Karnataka has three UNESCO World
of India. Further, Karnataka Tourism shall tourism may also be pursued by Karnataka international events to bring them to
Heritage sites and efforts shall be made
also endeavour to collaborate with Coffee Tourism. Bengaluru and other cities of Karnataka.
for the inclusion of more heritage sites into
Board of India to develop Karnataka as
the list, bringing significant international 6.11 Inland Water Tourism Karnataka Tourism shall help entrepreneurs
India’s leading Coffee Tourism destination
recognition and attracting tourist traffic to Karnataka Tourism shall provide necessary collaborate with hotel and transport
through development of coffee tourism
these sites. support and facilitation to relevant agencies associations of Karnataka to enhance the
packages.
viz Inland Waterways Authority of India viability of MICE projects. Tour operators
Documentation of Heritage Sites:
6.10 Heritage Tourism for the development of inland waterways and travel agencies shall be encouraged
Karnataka Tourism shall endeavour to
The rich heritage of Karnataka is one in Karnataka. Inland water tourism, to promote customized travel tours and
document all sites of heritage importance
of the key driver for creating a strong especially houseboats shall be promoted packages along with MICE events as pre-
in the State in collaboration with relevant
global positioning for Karnataka Tourism. in collaboration with relevant government event or post-event leisure activities.
authorities.
Karnataka Tourism shall seek to collaborate agencies and industry stakeholders. Development of destination wedding
with Archaeological Survey of India and Development of Heritage Tourism Zones: packages shall also be encouraged, and
6.12 Maritime Tourism
Department of Archaeology and Museums for Karnataka Tourism in coordination with suitable destinations shall be identified for
Karnataka Tourism shall seek to provide
the development and promotion of Heritage relevant state agencies shall endeavour to undertaking pilot projects.
necessary facilitation and support for the
Tourism in the State. Efforts shall also be establish heritage tourism zones around
development of land-based infrastructure Karnataka Tourism shall endeavour to
made to provide suitable recommendations key heritage sites in Karnataka for the
facilities to enable maritime tourism activities facilitate the development of MICE facilities
to Urban Development Department, comprehensive but sustainable tourism
such as cruising, yachting, boating and in suitable locations across the State through
Directorate of Town and Country Planning development of heritage tourism in these
suitable project structuring mechanisms
locations. Based on assessment of the
such as PPP or JV mode. The development
requirementsfor heritage tourism zones,
of conventions centres and MICE hubs
Karnataka Tourism shall provide inputs
shall be sought through collaboration with
for suitable measures such as control
Infrastructure Development Department
regulations to appropriate authorities.
and other relevant line departments and
Preservation of Buildings and Properties of agencies.
Heritage Importance:
6.14 Mining Tourism
Karnataka Tourism shall extend
Karnataka is one of the most mineral rich
necessary support for implementing the
states of India and the state is dotted with
“Samrakshane” scheme for the conservation
active and abandoned mines, providing a
and restoration of structures of heritage
significant opportunity to develop mining
importance in Karnataka.
tourism in the State. Repurposing abandoned
Karnataka Tourism shall also work with local mines can revive local economies, generate
bodies to identify buildings and properties employment and can create awareness
Pattadakal
of heritage importance in Karnataka and regarding environmental conservation.
18 19KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION
Karnataka Tourism shall coordinate with the activities such as boating, bouldering,
Department of Mines and Geology and other
relevant line departments and stakeholders
cricket, football, golf, marathon, running,
tennis, etc. Traditional sports of Karnataka 7 SKILL DEVELOPMENT
to identify the mines with tourism potential shall also be promoted in coordination with
and develop them as tourism sites. Kannada & Culture Department.
6.15 Spiritual Tourism 6.17 Wellness Tourism 7.1 Skill Gap Study for Karnataka
Support shall be extended for the creation of Karnataka Tourism shall work closely Skill gap studies shall be conducted
spiritual tourism circuits taking into account with the Department of Ayurveda, Yoga periodically to assess and map the industry
the various religious and spiritual institutions and Naturopathy, Unani, Siddha and needs for various travel, tourism, and
of Karnataka. Karnataka Tourism shall seek Homeopathy (AYUSH) to develop Karnataka hospitality skills and to understand the local
to increase the availability and quality of as a top wellness tourism destination in requirements for key tourism destinations
accommodation facilities and tourism India. of Karnataka. Reputed organizations in
amenities at spiritual tourism destinations. travel and tourism trade shall be consulted
Karnataka Tourism shall collaborate with to understand the current and evolving
The “Jeevana Chaitra Yatre” program to reputed wellness tourism service providers, market requirements for a skilled workforce.
enable selected beneficiaries in the State wellness centres, and wellness resorts to
who have crossed 60 years and are below develop attractive packages for tourists. Based on the findings of the study and in
the poverty line, to visit famous pilgrimage Information regarding wellness offerings of consultation with the Skill Development
centres shall be pursued. Karnataka shall be made available to visitors Committee, targeted strategic interventions
to Karnataka through suitable channels shall be undertaken.
6.16 Sports Tourism
including publicity material and digital Bidar Fort 7.2 Skill Upgradation, Re-skilling and Short-
Karnataka Tourism shall coordinate with
platforms. Term Training
the Department of Youth Empowerment
and Sports to attract major sporting events 6.18 Other Niche Tourism Themes The growth of tourism in Karnataka towards The Department of Tourism and its
and brands to Karnataka. During major In addition to the above-mentioned tourism Vision 2025 goals presents an opportunity to undertakings shall endeavour to provide
sporting events in Karnataka, organization themes, the development of other niche invest and create quality job opportunities in the courses for skill upgradation, re-skilling
of tourism-centric activities shall be pursued tourism themes which shall further the tourism sector. To support the expected growth and short-term training for travel, tourism,
in coordination with relevant stakeholders. brand of “One State, Many Worlds” shall also towards sustainable development of the tourism and hospitality industries. Special emphasis
be explored. sector, Karnataka needs to develop the right shall be given for skilling of tour guides
Additionally, Karnataka Tourism shall work registered with Department of Tourism.
human capital base.
with relevant agencies for the development Karnataka has the potential to develop To drive demand for jobs in tourism, a
of tour packages integrating sports-based several niche tourism themes including Karnataka Tourism Policy 2020-25 envisions work-integrated learning model shall be
Heli-Tourism, Fishing Tourism, Shopping the creation of an ecosystem capable of promoted. Guidelines issued by Ministry
Festivals, Science Tourism and Wedding providing skilled workforce to meet the needs of Tourism, Government of India shall be
Tourism which may be pursued based of the tourism industry of Karnataka. To provide followed where applicable. These courses
on expression of interest from tourism guidance and to monitor progress, a Skill shall also have new and updated modules
entrepreneurs. Karnataka Tourism shall Development Committee shall be constituted to cover safety and hygiene practices in
extend the necessary facilitation support under the Karnataka Tourism Task Force with greater detail.
and guidance to help the development of representatives from the industry, academia,
such tourism themes. and reputed skill development agencies. These courses shall be prepared and offered
in collaboration with national level institutes
like Institute of Hotel Management (IHM),
Indian Institute of Travel and Tourism
Management (IITTM), National Institute of
Water Sports, Goa (NIWS), Kerala Institute
of Tourism and Travel Studies (KITTS),
Indian Institutes of Management (IIMs), and
Indian Institute of Forestry Management
(IIFM) amongst others. Karnataka Tourism
20 21KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION
Gol Gumbaz, Vijayapura
22 23KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION
shall collaborate with industry players and The Department and its undertakings shall
academic institutions to leverage resources
for the delivery of these programs. Special
work with SDEL to engage vocational training
institutes for rolling out sector-specific skill 8 TOURIST COMFORT AND SAFETY
emphasis shall be accorded to programs for development programs.
key tourism themes of Karnataka such as
7.5 Strengthening and Upgradation of
Agri Tourism, Cultural Tourism, Eco Tourism,
State Government Hospitality Training
Heritage Tourism and Coastal Tourism.
Institutes
7.3 Heritage and Culture Tourism focused The Department shall upgrade the Food
Courses at Hampi Craft Institute at Mysuru to function as
Karnataka is home to globally recognized a Centre of Excellence for the hospitality
World Heritage Sites; therefore, courses with sector of Karnataka. Towards this, Food
a focus on heritage and cultural tourism shall Craft Institute (FCI) Mysuru shall be elevated
be offered initially in Hampi, in partnership to a State Institute of Hotel Management
with Hampi Kannada University. These (SIHM).
courses shall be formulated in consultation
The Department shall, on a case-by-case
with Archaeological Survey of India (ASI) and
basis, undertake the strengthening and
other relevant agencies.
upgradation of other State Government
hospitality training institutes.
7.6 Industry and Academic Partnerships
Partnerships shall be pursued with
reputed organizations from the travel,
tourism and hospitality industry as well
Jeep Safari, Kabini
as reputed national and international
academic institutions for the roll out of
skill development programs in tourism and In its endeavour to position Karnataka as the tourists, and ensuring personal hygiene.
hospitality. most preferred destination, Karnataka Tourism The guidelines shall also endeavour to make
aims to provide increased priority to safety and the traceability of visitors easier, in case
7.7 Awareness and Sensitization Campaigns
hygiene measures to ensure the health and warranted by a situation that may arise in
To support the proposed interventions,
safety of both tourists and tourism workforce. the future.
publicity campaigns shall be organized to
Additionally, to ensure the successful revival of
showcase jobs opportunities in tourism and 8.2 Awareness and Training
Karnataka’s tourism industry in the new normal,
hospitality sector and highlight the career Tourism is a labour-intensive industry and
it is imperative to instil confidence in travellers
path for various opportunities in the sectors. tourists interact with multiple people over
that Karnataka is a safe destination.
the course of their journey. It is thus crucial to
Sensitization campaigns shall also be
8.1 Guidelines for Safety and Hygiene ensure that all people working in the tourism
conducted to create awareness among
7.4 Collaboration with Skill Development, Department of Tourism shall issue guidelines industry are sensitized to the importance of
local communities about the importance
Entrepreneurship and Livelihood for safety and hygiene to be implemented adherence to the communicated guidelines
of tourism for overall socio-economic
Department at all tourism destinations of Karnataka. for health and safety. A skilled and well-
development.
The Department of Tourism and its The guidelines shall be developed in informed workforce is vital to enhance
undertakings shall collaborate with Skill alignment with guidelines issued by Central Karnataka’s positioning as a safe and reliable
Development, Entrepreneurship and Government, State Government, and other destination.
Livelihood Department (SDEL) to undertake relevant authorities and shall be revised
Special campaigns for sensitization of
skill development initiatives in the hospitality from time to time as necessary.
tourism personnel and service providers
and tourism sector.
The protocols established under the shall be implemented for ensuring safety
guidelines shall aim at minimizing possible and comfort of tourists, with a special focus
touch points, maintaining social distancing, on women, children and special-needs
dealing with symptomatic or unwell tourists.
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