L'OCCITANE L'OCCITANE's first London flagship store opens, designed by FutureBrand UXUS - Caro Communications
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Amsterdam
Keizersgracht 174
1016 DW
The Netherlands
+31 20 623 3114
New York
909 3rd Ave., 14th floor
NY 10022
USA
+1 212 546 7977
www.uxus.com
Launched: December, 2017
Place: London, England
L’OCCITANE
L’OCCITANE’s first London flagship store opens, designed by FutureBrand UXUS
1
Amsterdam
Keizersgracht 174
1016 DW
The Netherlands
+31 20 623 3114
New York
909 3rd Ave., 14th floor
NY 10022
USA
+1 212 546 7977
www.uxus.com
Launched: December, 2017
Place: London, England
L’OCCITANE
French natural beauty, skincare and fragrance brand, L’OCCITANE en Provence, commissioned
retail design experts FutureBrand UXUS to create a retail experience in the brand’s first flagship
store on Regent Street. Twenty years after opening its boutique on Regent Street, the brand’s
move to a 6,450 sq ft space has created an iconic new UK flagship L’OCCITANE store.
FutureBrand UXUS was briefed to create a new immersive experience that offers customers
a luxurious and sensorial exploration of L’OCCITANE’s full range of natural beauty products,
all inspired by the south of France art de vivre & Provençal beauty secrets.
2
Amsterdam
Keizersgracht 174
1016 DW
The Netherlands
+31 20 623 3114
New York
909 3rd Ave., 14th floor
NY 10022
USA
+1 212 546 7977
www.uxus.com
Launched: December, 2017
Place: London, England
L’OCCITANE
The FutureBrand UXUS vision for the space is an enchanting retail experience with education
and trial at the core, sharing the L’OCCITANE ‘beauty of life’ philosophy with the curious
customer. With the region of Provence at the soul of L’OCCITANE, FutureBrand UXUS
transports the customer there, with real roses and showers of lavender incorporated in the
interiors, and tiles in warm yellow hues reminiscent of sunnier climes.
George Gottl, CEO FutureBrand UXUS comments “The store was designed around iconic
views that are highly sharable. The Botanical World, placed at the Regent Street entrance
was designed to attract foot traffic by its striking visual presentation, inviting passers-by to
snap and share on social media.’
3
Amsterdam
Keizersgracht 174
1016 DW
The Netherlands
+31 20 623 3114
New York
909 3rd Ave., 14th floor
NY 10022
USA
+1 212 546 7977
www.uxus.com
Launched: December, 2017
Place: London, England
L’OCCITANE
Upon arrival, customers are taken on a journey from garden to table – the store is an enrichment
for all the senses, sunshine yellow and rose gold accents flood the space with a warm glow.
The shop floor is divided into beauty zones; a sunshine fountain with an array of soaps, a wild
scented garden allowing customers to explore and find their fragrance, a pampering handcare
bar, an abundant harvest table and a living beauty bar. Holistic treatments are provided
upstairs, with refreshments and Pierre Hermé Paris macaronsserved while customers relax. A
free gift-wrapping service is also provided from a dedicated wrapping counter.
4
Amsterdam
Keizersgracht 174
1016 DW
The Netherlands
+31 20 623 3114
New York
909 3rd Ave., 14th floor
NY 10022
USA
+1 212 546 7977
www.uxus.com
Launched: December, 2017
Place: London, England
L’OCCITANE
Jamie Taylor, Retail, Wholesale and Property Director at L’OCCITANE UK, said: “We are thrilled
to secure our first UK Flagship store on London’s iconic Regent Street. This new store sets
our customers at the heart of an unforgettable retail experience, with personalisation
and customisation at the core. The unique concept design creates a truly multi-sensorial
experience, the new macaron bar and Café by Pierre Hermé Paris completes this sensory
journey. Memory creation through inspirational storytelling was our vision for this Flagship
Experience Store, providing an immersive exploration true to our deep Provencal roots.”
The new Regent Street store is unlike any other L’OCCITANE shop, from arrival to exit
FutureBrand UXUS has created a restorative oasis of calm on the busy London shopping
street.
5
Amsterdam
Keizersgracht 174
1016 DW
The Netherlands
+31 20 623 3114
New York
909 3rd Ave., 14th floor
NY 10022
USA
+1 212 546 7977
www.uxus.com
Contact
Press Office at Caro Communications
For further press information, interviews and images please contact
Lizzie Colville and Lucy Price at Caro Communications:
020 7713 9388
@carocomms
— Lizzie Colville, Account Director: lizzie@carocommunications.com
— Lucy Price, Account Manager: lucy@carocommunications.com
6
Amsterdam
Keizersgracht 174
1016 DW
The Netherlands
+31 20 623 3114
New York
909 3rd Ave., 14th floor
NY 10022
USA
+1 212 546 7977
www.uxus.com
Notes to Editors
About FutureBrand UXUS
FutureBrand UXUS designs for a connected 21st century world that thirsts for the new.
A world in which retail and hospitality are not just as places to shop, eat and sleep, but part
of a new cultural landscape. Today the psychology of shareable moments drives everything:
from design and architecture to service and customer journey.
This emotive customer take-away is just as important as the purchase. That’s why our design
team blends retail, hospitality and branding with a psychological and emotive approach to
design.
We collaborate with the world’s biggest brands across diverse industries to reimagine their
vision into emotive experiences that redefine categories.
FutureBrand UXUS builds brand desire through 5 core services:
• Retail Design
• Hospitality Design
• Architecture
• Graphic Design
• Digital Storytelling
As part of FutureBrand and IPG, we can scale our services to any size or region around the globe.
7
Amsterdam
Keizersgracht 174
1016 DW
The Netherlands
+31 20 623 3114
New York
909 3rd Ave., 14th floor
NY 10022
USA
+1 212 546 7977
www.uxus.com
Notes to Editors
ABOUT L’OCCITANE GROUP
The first L’OCCITANE store in London opened on Kensington High Street in 1997. The brand
went on to pursue its development and now has 85 boutiques across the UK and Ireland.
The L’OCCITANE Group has a presence in over 90 countries, with over 2,700 stores and an
annual turnover of £1.3bn.
Beginning with the L’OCCITANE brand in 1976, the L’Occitane Group has grown over the last
40 years into a family of four beauty companies including Erborian, Melvita, and L’Occitane Au
Brazil. Now present in over 90 countries, the Group continues to develop new effective and
delightful products and explores new markets with the goal of offering high quality natural
beauty products to all.
The L’OCCITANE brand was born in 1976 in Provence, with a young Olivier Baussan. Having
purchased a distillation still, he gathered some wild rosemary and extracted its essential oil.
He then used this oil to make shampoos, which he sold at the local markets. One year later,
L’OCCITANE harvested its first ingredient: lavender. This was followed by shea butter in 1980,
verbena in 1990, and immortelle in 2002. At L’OCCITANE, every ingredient is synonymous with
authenticity, respect and sensoriality.
It is these values that have guided L’OCCITANE since the very beginning. They lie behind
the brand’s commitments. In 2006, L’OCCITANE created its Foundation, with the mission
to support the visually impaired throughout the world and promote women’s leadership in
Burkina Faso. Since 2008, the Sustainable Ingredients department has overseen and secured
the supply of plant materials while ensuring respect for both ecosystems and producers. As
for its environmental performance, L’OCCITANE is continually striving to do even more. In
2009, with a focus on eco- design, it launched its first eco-re fills.
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