RETAILER UPDATE - Casuarina Square

RETAILER UPDATE
Overview
A combination of eased restrictions, school holidays and retailer participation in the
myDarwin voucher scheme has generated a positive two months or so of trade at
Casuarina Square. We’re delighted to see our valued customers responsibly shopping
and the measures that retailers have implemented to ensure Covid Safety plans are
adhered to.

In consultation with the Health Department, we were able to introduce the remaining
tables and seating back into the Food Court area and over the coming weeks, we will be
reintroducing some of the other seating and pause areas around the mall. All amenities
are now open too.

City Chic opened on 13 August 2020 after much anticipation. They are located next to
Country Road and have been welcomed by the Darwin community with open arms.
We are excited to announce the pending opening of Osaka Ramen in the Food Court area
in days to come. The eatery will be alongside KFC at the entrance to Bradshaw terrace.
We also look forward to announcing another new retailer soon. Watch this space!

Retail
Would you like to win a $500 Gift Card for your store?
Our new retailer website, ‘GPT Connect’ has been created to help us connect with you,
our retailers and allow you to connect with our shoppers.

All Casuarina Square retailers are invited to sign up to the GPT Connect website using
your email address. Not only that, but all retailers at Casuarina Square who sign up by
30 September 2020, will stand a chance to win a $500 Casuarina Square Gift Card!
The winner will be announced in October.

Once you’ve signed up, you will be able to login at any time to view news and updates,
find GPT retail contacts and access available marketing opportunities.

Click here to sign up now gptconnect.com.au

If you have any queries around this, please contact Anna Whelan on
anna.whelan@gpt.com.au

Marketing

Spend and Win

Casuarina Square customers will get the chance to WIN a $500 Casuarina Square gift
card every day during the month of September! Entries are unlimited, so the more
purchases customers make, the more chances they will have to win these amazing
prizes.

The campaign is all about driving foot traffic and sales as well as rewarding our
customers for choosing to shop at Casuarina Square.

Campaign Dates
Tuesday, 1 September 2020 and closes at 11:59pm, Wednesday 30 September, 2020.

How Your Customers Can Enter
To enter the Promotion, entrants must,
       1.      Spend $20 or more (in one transaction within the promotional period )
               at any participating retailer at Casuarina Square Shopping Centre. Some
               Major stores are excluded. (Woolworths, Coles, Big W and Kmart)
       2.      Customers are then to submit their entry online at
               casuarinasquare.com.au.
       3.      One winner will be drawn at random each day.
       4.      The winner will be notified and instructed to collect their prize from the
               Centre Management Office.

What do I need to do as a retailer?
Each participating store will be given an A4 counter card to display at your store POS.
When a customer makes a purchase in one transaction of $20 or more at your store, be
sure to promote the campaign to them and let them know to visit
casuarinasquare.com.au and enter their details to reveal if they are a winner. This is
also a great way to incentivise customers to spend more in your store.

About The Prizes
Major Prize
One lucky winner will win a $500 Casuarina Square gift card, drawn daily.

The benefits of your involvement:
   • Increased traffic to your store when customers use their gift card(s)
   • Introducing new customers to your store
   • Rewarding your customers for their spend in store with the chance to win
   • Incentivising an increased spend

Frequently Asked Questions
   • Can receipts from stores be added together? (No)
   • Can staff, their immediate families or contractors enter? Immediate family
      means parents, siblings, spouse, children and grandparents.
   • (Not with a receipt from the store the employee or family member works at)
   • Can customers under 18 enter? The prize will be awarded to their legal
      guardian. (No)
   • Do customers need to be present for the prize draw? (No)

   •   Do customers need to provide proof of purchase to claim the prize? (Yes)

Advertising
This campaign is being advertised across the following channels over a 4 week
advertising campaign:
    • Print Advertising
           o NT Newspaper
           o Door Decals
           o Hanging Banners
           o Centre VM Displays
           o Centre Signage
    • Radio Advertising
           o Radio Advertising with Hot100FM
    • Online Advertising
           o NT News online
           o Targeted Instagram and Facebook Advertising
           o Boosted Social Media Posts
    • Digital Advertising
           o Centre Signage
           o Large Format TV Screen
           o Casuarina Square Website
           o Casuarina Square E-Newsletter

Tips For Success
    1.     Display your A4 counter card in a prominent position on your counter (you
           will receive this in the lead up to the campaign).
    2.     Remind your customers about the competition when they are making a
           purchase in store. They will thank you for it when they win!

Here’s to a successful campaign!

If you have any queries before or during the campaign please don’t hesitate to email
me on anna.whelan@gpt.com.au

Made in Darwin Markets
When: Friday 28th August
Time: 5pm to 8pm
Location: The Quarter

The Made in Darwin Markets are held in The Quarter once a month and they are made
up of local businesses. The stalls are complimented with live music and free kids
activities.

If you would like to host your own stall or know someone that is looking to get their
product out there, email cecile.signoret@gpt.com.au for details

Operations
Tenancy Works
A reminder to all retailers: Any works to be undertaken on your behalf, outside of your
tenancy (such as signage or storeroom works) will require approval beforehand from
GPT. It is important that we are aware of any works happening on site at any time and
is a health and safety requirement.

In order to gain approval, or should you have any queries, please email
casoperations@gpt.com.au.

Loading Docks
Please could all retailers ensure that staff for your tenancy are across waste disposal
procedures. We find waste left on the floor in loading dock areas and sometimes items
that are not appropriate for waste disposal in the compactor, are left lying in the dock
area. Please note that these areas are monitored by CCTV.

We have held training on waste removal, however if anyone is unsure and would like to
be shown or explained what to do and where to go, please email
casoperations@gpt.com.au and we will assist. Waste which is not disposed of and left
as a hazard, results in additional cleaning costs and can be passed onto offending
parties. We thank you for your understanding and cooperation.

Smoking
A friendly note to all retailers and staff, please do not smoke in loading docks,
passageways or other areas that are not specifically set aside for this purpose.

These are the designated smoking areas around the centre:

   1.   Westpac entrance near Coles from the multilevel car park
   2.   The bottom of the Woolworths ramp
   3.   Behind King of Knives (through the fire escape passage) at the back
   4.   The Food Court entrance, near the KFC frontage on Bradshaw Terrace

Thank you,
Casuarina Square Centre Management