LIVING SOMFY TO BE THE PREFERRED PARTNER FOR WINDOW AND DOOR AUTOMATION
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LIVING
SOMFY
2019 ACTIVIT Y
REPORT
TO BE THE PREFERRED
PARTNER FOR WINDOW
AND DOOR AUTOMATION
C O N T E N T S P R O F I L E
TO BE THE PREFERRED
PARTNER FOR WINDOW
AND DOOR AUTOMATION
1 PROFILE In 2019, Somfy celebrated our 50th anniversary.
During this pivotal year, the Group started writing
the next chapters in our history and celebrated the
major milestones that marked our evolution and
repeated success.
It all began in the late 1960s, when the brand’s pioneers
boldly integrated motors into awnings, and later into rolling
2 FUNDAMENTALS
shutters. With the first automated controls in 1981 and the
beginning of the Group’s internationalization quickly made
R E P O R T
us the world leader in automated openings, thanks in
particular to our external growth. In 1997, Somfy decided
to introduce an in-home radio protocol to control products
A C T I V I T Y
from a single wireless control point.
10 VISION
From then on, everything accelerated: the two-way
radio—led by Somfy and Velux—conquered other brands
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in the home.
End-users could now program scenarios adding to the
-
comfort of their daily life, as well as ensuring building
S O M F Y
security and energy savings. In 2015, with our first motors
14 2030 AMBITION natively connected to the Internet, Somfy took a big leap
into the digital future. And this year, the company has
developed a new use for motors: natural and safe
ventilation for better indoor air quality.
Outside the Group, things are starting to move faster
and faster. In 2019, Somfy took time to reflect on giving
26 SUCCESS our leadership a strong foundation for the next ten years.
Trust is essential. Trust from our customers, partners,
stakeholders, and consumers who have become ecologically
responsible. With that trust, we have an obligation to really
deserve it. The strength of being a Group is also innovating
collectively and providing useful value every day. Therefore,
for the first time in our history, Somfy has designed
32 PERFORMANCE a 10-year ambition:
“To be the preferred partner for window and door
automation.”
1
F U N D A M E N TA L S F U N D A M E N TA L S
The a solid trajectory
Fundamentals
Somfy is constantly innovating to guarantee comfort,
wellbeing, and security in the home and is committed to
promoting sustainable development.
€1,200.2M -6.1%
sales growth on a like-for-like basis
€204.8M
Current operating result
R E P O R T
R E P O R T
A robust and innovative
50-year-old group
A C T I V I T Y
A C T I V I T Y
a portfolio of complementary brands at the heart of innovation
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-
-
17 2,212
S O M F Y
S O M F Y
R&D centers portfolio patents
around the world
Shutters
and solar Connected
protection Home
13
5
applications
3,548
contributors to the My Somfy Lab
brands
co-creation platform, of which 1,109
took part in projects in 2019.
Security Access
management
Interior blinds
and curtains 44 50%
patent applications of Somfy products sold
in 2019 as of January 1, 2020
were eco-designed.
2 3
F U N D A M E N TA L S F U N D A M E N TA L S
An entrepreneurial spirit 117 8
embodied by the Group’s subsidiaries manufacturing sites
6,070 employees
in 58 countries
58 80
countries logistics centers and warehouses
CHINA
NORTH NORTH
AMERICA
340 GERMANY
AMERICA CENTRAL AND Germany
Canada
150 NORTHERN EUROPE
EASTERN EUROPE
210
R E P O R T
R E P O R T
United States
760 CENTRAL AND
EASTERN EUROPE
CENTRAL Austria
AND SOUTH Croatia
A C T I V I T Y
A C T I V I T Y
AMERICA Hungary
Argentina Latvia
Brazil Poland
Colombia GERMANY Czech Republic
Mexico 370 Romania
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Russia
NORTHERN Slovakia
Switzerland
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-
EUROPE
S O M F Y
S O M F Y
Ukraine
Belgium
Denmark
MIDDLE EAST
Finland
FRANCE & AFRICA
Ireland
Norway 2,140 South Africa
Algeria
The Netherlands
Saudi Arabia
United Kingdom
Cyprus
Sweden
Egypt
United Arab Emirates
FRANCE
Jordan
France
Lebanon
Morocco
SOUTHERN
Tunisia
EUROPE
Turkey
Bulgaria MIDDLE EAST
& AFRICA
Spain CHINA
Greece 1,260 China
Israel
Italy ASIA-PACIFIC
Portugal Australia
South Korea
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
SOUTHERN EUROPE
Philippines
530
CENTRAL AND
SOUTH AMERICA
Singapore
90 ASIA-PACIFIC Taiwan
220 Thailand
Vietnam
4 5
F U N D A M E N TA L S F U N D A M E N TA L S
High standards
in sustainable The four sustainable development pillars
development
From 2020, Somfy will make Corporate Social Responsibility the basis
of our strategy and the foundation for the Group's sustainable growth.
From now on, the entire company both in France and abroad is
Engagement of
aligned on a shared CSR commitment and strategy¹. The Sustainable our employees
Development Department will globally manage our actions in order to
ensure group-wide coherence. Denis Maugain, Department Director,
explains how this concerted action should enable the Group to
achieve our ambition of making a positive contribution to the major
challenges in sustainable development.
R E P O R T
R E P O R T
Consumer care
Denis Maugain: “The climate development strategy: Ensuring that
emergency shows that compensating the Group’s activities have a positive Better ways
and repairing are no longer enough: and measurable impact on the of living for
A C T I V I T Y
A C T I V I T Y
society
We need to change our behavior. environment as well as on consumers,
Through their strategic choices, employees, and society as a whole.
companies have a unique ability For example, our ‘We Act for Green’
to drive medium-term change in all environmental approach anticipates
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areas of sustainable development. major environmental transitions.
At the same time, we want to strengthen
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For this reason, through our strategy and our social commitments. Today, our
S O M F Y
S O M F Y
business activities, we are committed to: efforts mainly emanate from the Somfy
• reducing our environmental footprint, Foundation through its fight against Environmental
26 th • contributing positively to the
development and well-being of our
substandard housing.” impact reduction
In 2019, Somfy ranked in Gaïa employees and society as a whole,
index’s Top 30. Every year, it • balancing our performance with the
ranks the top 70 French SMEs
and ETIs—out of a panel of need for economic development Reducing our
230 companies—in terms of for all. carbon
environmental, social, and
governance performance. footprint
In 2020, we are launching our first In 2020, the results of the Carbon
three-year sustainable development Report® carried out on a global
roadmap, with actions at many scale will engage the entire Group
different levels. Ethics and regulations span across these four pillars.
in an ambitious global objective
-7.2%
The first is regulatory: Ensuring that our to reduce our CO₂ emissions,
policies continue to evolve in line with reinforcing ongoing actions.
in 2 years international standards by involving our In France, the latest Greenhouse
Reduction in CO₂ emissions
suppliers. Gas Emissions Report, carried out The pillars of our commitment
from standby power Our second level of action is the in 2019 and covering the 2018
consumption in Somfy very purpose of our sustainable fiscal year, showed that the three
to sustainable development are
motors—representing 37.41 kg
of CO₂/year/motor in 2019 assembly sites in France integrated into the company's
compared to 40.30 kg of CO₂ in
2017—due to the voluntary Act
decreased their carbon footprint
by 6% in four years—representing
strategic choices.
for Green® ecodesign program.
Power consumption and 3,484 metric tons of CO₂
raw materials used in our equivalent per year—even though
products are Somfy's two main Learn more about CSR
actionable levers to reduce our 1. Somfy's CSR strategy applies to the Group's their workforce increased by 34%. highlights on pages 8-9
entire full consolidation scope and therefore
environmental footprint. excludes Dooya.
6 7
F U N D A M E N TA L S F U N D A M E N TA L S
Environmental Better ways of living Engagement
impact reduction for society of our employees
Denis Maugain: “Our environmental Denis Maugain: “Even though It will also be expressed more Denis Maugain: “The most important promise
commitment is an injunction to continue our societal actions are clearly by the actions related we make to our team is to give meaning to
innovating in two areas in particular: quite extensive, they will to our vision: ‘Inspiring a what we do by providing a safe and healthy
Strengthening our product eco-design program become more international better way of living accessible workplace and recognizing the necessity of
and increasing energy savings and better air and diversified. Supporting to all.’ diversity and inclusion. By listening to their
quality through our automatic systems in our local communities with Our intention is, among other expectations, the Group ensures the quality of
buildings. It is also an invitation extended to our their challenges—namely things, to take better account life at work and each individual’s professional
key suppliers, customers, and partners to work education and professional of how the elderly or people fulfillment. In anticipation of its strategic
together to amplify the benefits.” integration—is a new area of with disabilities use our businesses of tomorrow, we adapt our
commitment, both in France products.” recruitment, training, and career development
and abroad. practices to support skills development.
This is one of the objectives of the skills
mapping currently underway (see page 23).”
R E P O R T
R E P O R T
Inclusion
50% 20x Contributing to vocational integration for young and
at-risk populations is a priority focus for Somfy.
Employee involvement in the
A C T I V I T Y
A C T I V I T Y
Due to our eco-design Automation multiplies the In France in 2019, Somfy signed a charter with
efforts made in 2019, use of solar protection the French State to commit to becoming the leader Somfy Foundation
on January 1, 2020, by 20, considerably
more than 50% of all
Somfy products sold
increasing the benefits in
terms of comfort, health,
in inclusion in its home territory, the Arve Valley,
in the French Alps. Through the Disability Agreement 89/100 Housing rehabilitation,
skill-based sponsorship,
abroad on a solidarity
mission for two weeks to
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worldwide carry the ‘Act and energy savings.
for Green’ label, almost in application at the beginning of January 2020, 2019 Equal Pay Index for Men and idea sharing: For the share their expertise. In
Source: results of the Estia study
doubling 2018 numbers conducted in 2015 in France, Somfy will be dedicating increased resources Women given to Somfy in France by past nine years, Somfy Madagascar, for example,
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(28%). to recruit, integrate, and continue employing people the French Ministry of Labor Foundation has offered an employee provided
S O M F Y
S O M F Y
with disabilities. Group employees the computer training to the
opportunity to get Alliance Française team.
involved in actions against At the end of the year,
substandard housing by to launch the “Solidarity
donating their working Retirement” program,
time to the associations Somfy set up a pilot group
Through its environmental program called Les Petites Pierres the Foundation supports. of future retirees to help
crowdfunding platform Gender Equality in In 2019, two new formats them gradually engage with
“We Act for Green”, Somfy is reducing its
the Workplace to involve employees were associations during their
carbon footprint using three levers: This year, thanks to the generosity of private donors,
The workforce’s green behaviors, product In France, the 2018 agreement on gender created. In partnership with working hours to prepare
83 projects were financed in France: emergency housing
eco-design, and the positive impact of equality in the workplace is showing its the NGO Planète Urgence, them for the changes to
and shelters, access to hygiene, shared housing, etc.
automated solutions on building first results: four volunteers were sent come in their lives.
Initiated by the Somfy Foundation, this endowment
consumption. In 2020, an Operations lever fund has gradually opened to three partners: • 30% objective of women in executive
will complete this systemic approach. in 2018 to the Schneider Electric Foundation positions reached,
It will take into account all the activities and the Fondation BTP+, and today to Valfidus. • Impact of maternity and parental leave
related to the Group's operations such as Several entities supporting donations provide additional on individual pay increases neutralized,
factories, transportation, supply chain, resources for the fight against substandard housing. • Training budget dedicated to facilitating
and more. access for women to management
positions allocated,
• Budget for initiatives preventing MSDs
11 subsidiaries 650
€1,157,873
(musculoskeletal disorders)—events, are involved in A House is a Home, employees are involved in
Somfy Foundation's international nearly one hundred actions
training, adapted workstations—created. program to fight substandard proposed by the Somfy
In 2020, our action will extend to the housing conditions, through Foundation in France and
(+54% compared to 2018) collected for 83 associative financial and human support* abroad.
projects in France prevention of sexist behaviors and
deconstructing stereotypes. * In Australia, for example, employees helped to
rehabilitate a shelter for homeless women and
families who are victims of domestic violence.
8 9
V I S I O N V I S I O N
Our 2030
vision
Interview with
Jean Guillaume Despature,
Chairman of Somfy’s
Management Board
Somfy is capitalizing Values, trust, humility, high standards: As the Group is gearing
R E P O R T
on digital technology up to write a new page in its development, Jean Guillaume
to develop Despature shares his convictions on the essential conditions
for Somfy’s leadership.
A C T I V I T Y
our core business
value proposal.
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-
S O M F Y
What made 2019 a landmark year important growth area, particularly in North
for the Group? America—reflects the value that we have
created for the user with our new connected
JGD: This year, Somfy truly understood the
motors. And this is only the beginning, as Somfy
full potential that digital technologies hold
will continue to roll out our Zigbee 3.0 range
in reinventing our value proposal in our core
in 2020, further increasing the interoperability
business. They will profoundly transform not
of our motorizations. As part of the Zigbee
only our offer, but also our sales and supply
Alliance, alongside Amazon, Apple and Google,
chain. This evolution will continue to increase
we are proud to be part of an initiative to bring
with our 2030 ambition and will drive our
IP (Internet Protocol) communications protocols
profitable growth in the future. I see at least
to connected home devices.
two successes that represent 2019 well.
The consistency of our digitalization strategy
The first is our home automation solutions in
over the last ten years has led us to be partners
the new multi-family housing market in France.
with the biggest stakeholders in the sector. This
Before, Somfy had virtually no presence but in
is a great source of satisfaction.
2019, a breakthrough occurred and Somfy is
now driving motorization in this segment. Why
was it a success? For real estate developers, How is this new value for the customer
home automation is a lever for bringing transformed into business and
new services to their housing offer—energy profitability?
performance, security, and every day comfort—
JGD: Our ability to reinvent benefits
and our value proposal responds to their specific
around our core applications was key to our
use cases.
performance in 2019. Products launched less
Similarly, the acceleration of our business in than three years ago account for 16.7% of our
blinds and curtain applications (+7.5%)—a very interior products sales.
10 11
V I S I O N V I S I O N
2030 ambition: development, enabling us to set ambitious
To create value in objectives to reduce our overall carbon
all domains in order footprint.
to be “the preferred I would also like the Group to rapidly make a
commitment to our customers to ensure that
partner”.
7.5% our products make a measurable contribution
to the energy performance of buildings.
Growth in the interior products business Numerous case studies confirm the benefits of
(blinds and curtains)
on a like-for-like basis our motorizations and automated systems on
lighting, heating, and air-conditioning although
their measurement remains to be standardized.
” This is one of our priorities in 2020.
Your 2030 ambition also aims to enable
each employee to reap the power of being
a Group. How will that happen?
JGD: Firstly, it’s a necessity due to our market
R E P O R T
R E P O R T
It also shows our humility, which I feel dynamics. Our new function-based organization
is essential because our customers’ and will reinforce our excellence every day, enable
consumers’ expectations are changing. For each employee to delve deeper into the heart
A C T I V I T Y
A C T I V I T Y
Somfy, this means in-depth reassessment of our of their profession, and also engage the entire
offer in terms of the service we provide and the Group’s collective intelligence.
digital technology we use to ensure it, creating a
Together, with our professions, skills and
better understanding of those needs so that we
expertise, we are certainly stronger. With this
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meet them in the coming ten years.
new organization, we will be better able to
To ensure the Group's long-term growth, I continue breathing new life into our value
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S O M F Y
S O M F Y
see two areas where Somfy will have to excel: proposition by being agile and efficient.
Value creation, meaning how much we make
This barrier-free way of working will also be an
our consumers’ lives easier, how well we help
opportunity for everyone to take advantage of
our industrial customers and installers perform,
rich, international, and diverse career paths.
how we contribute to Smart Living and the
As Somfy is at the crossroads between the
Connected Home ecosystem. The second area is
challenges faced by the Connected Home and
the positive impact our company and business
building energy performance, we are writing one
have on sustainable development.
of the most demanding and stimulating pages in
Once we have demonstrated this long-term the Group's history.
Our strategic investments in innovation This year, the Group worked on corporate value, we will not only have reinforced It is a powerful source of commitment and pride
remain sustained without penalizing our current a new strategic framework: our stakeholders’ confidence; we will also have for all employees.
operating margin, which continues to improve 2030 ambition. Thanks to this grounded it inside our new forms of expression.
and stands at 17.1 % of actual sales. In the new ambition, Somfy is giving
medium term, the company will be able to our leadership new momentum:
count on new levers to increase productivity—in “To be the preferred partner”. Along with transportation, the building
particular ERP (Enterprise Resource Planning), Why? What's at stake? sector is at the forefront of the fight to
which will be rolled out throughout the Group in reduce greenhouse gas emissions. How
JGD: Somfy's development has always been can Somfy automated systems contribute
2021—and on the segmentation of our product
guided by a long-term vision of how our to the fight for the climate?
lines and geographic territories, set up in 2020
business and our markets will evolve. This
with our 2030 ambition (see page 17). JGD: Over the last five years, Somfy’s eco-design
ten-year outlook, led by the Group's Strategic
Committee, has led us to change the way we approach has been applied to more than 50%
express our leadership, based on partnership of our products sold worldwide. However, the
6.1% and trust.
2030 ambition clarifies our priorities and
fight against global warming calls us to be more
ambitious.
Group sales growth
On a like-for-like basis restates our core business: window and door The entire group must be aligned together
automation in buildings. behind a common strategy for sustainable
12 13
2 0 3 0 A M B I T I O N 2 0 3 0 A M B I T I O N
2030 ambition
To be the preferred partner
for window and door automation
THE SIX
CASES FOR CHANGE
Somfy has always had a long-term vision for the development of our business:
“Inspiring a better way of living accessible to all.” In ten years, professional customers
and consumers will probably have very different expectations of Somfy.
1 4
Market structures will have changed. The demand for sustainable development The consumer is the new king Opportunities to seize
will grow stronger. These fast-paced transformations are now leading the Group Consumers are hyper-connected, informed and influ- Somfy's new markets in the building industry—
R E P O R T
R E P O R T
ence in real-time; they buy indifferently online and in interior products, window automation—are
to give new direction to how we express our leadership: “To be the preferred partner stores. Even in professional sales channels, they are structured differently from our historical
for window and door automation”. And, for the first time in our history, to build the decision-maker. markets, with business models that have yet
a ten-year ambition that unites the entire company around a common strategy Somfy must, therefore, redesign our relationship to be invented.
A C T I V I T Y
A C T I V I T Y
with them, reinventing our distribution models, Somfy must reinvent new business models.
that brings our CSR commitments to the forefront (see page 6). In 2030, with this
and boosting the power of the brand.
ambition, Somfy will have reaffirmed and consolidated our leadership and will have
spent ten years rethinking our business models as well as the value proposal that
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we bring with our products and services and our contribution to increased 5
2
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sustainable development. Through this ambition, Somfy also intends to stress
S O M F Y
S O M F Y
Evolutions in the sector
the priority given to our core business: window and door automation in buildings. Utility above all Productivity in construction is three times lower than
This is where the Group's ability will pivot to make a difference in our markets The Connected Home market is being disrupted by that of industrial sectors.
and to ensure our profitable and sustainable growth. new entrants such as Google, Apple, Facebook, and Very quickly, performance will become a major cor-
Amazon. We must think about creating value no lon- nerstone for construction stakeholders.
ger in terms of products but in terms of uses, taking In a long-term industry, Somfy must seek both
into account user expectations. growth and profitability.
Somfy must create new partnerships and push inno-
THE 4 STRATEGIC PILLARS FOR SUCCESS vation to establish new barriers to entry.
6
3 The power of the collective
It is key for Somfy to review our historical organiza-
The climate emergency tional models to renew our value proposal.
Forward-looking It changes consumer behavior and increases environ- Somfy must reinvent its organizational model to
Delivering Performance Rising Value to Cus- in Smart Living Inspiring & Engaging
tomers mental and societal demands on products, brands, leverage the power of being a Group.
and companies.
Somfy must pursue our commitments and accelerate
our game plan for sustainable development.
Read page 16 Read page 18 Read page 20 Read page 22
14 15
2 0 3 0 A M B I T I O N 2 0 3 0 A M B I T I O N
2019 Actions
Delivering Performance
Strategic segmentation
three business line priorities
Delivering Core businesses
They drive Somfy's profitable
growth and accelerate the
Accelerators
They reinforce the value
proposition of core businesses
Add-ons
They create additional
profitability and provide the
Performance sector’s digitalization.
> Exterior, interior, Access
residential products (motoriza-
tions, sensors, and control
and help gain market shares.
> Smart Windows, Doorlocks,
Security and Smart Home ranges,
Access Road Systems & Parking,
Group with the tactical
advantages needed to
achieve 2030 ambition.
> Climate, Lighting Manage-
solutions). Building Controls, Commercial ment, Swinging Shutters,
Building Controls, and Services. Access ICC, Window Openers,
and Projection Screens.
Challenge
In a constantly changing market, the Group's transformation
R E P O R T
R E P O R T
will accelerate only if our strengths serve our strategic objectives.
five geographical priorities
Somfy must invest at the right time and place in our markets
A C T I V I T Y
A C T I V I T Y
to achieve greater operational excellence. In order to deliver,
we must professionalize our jobs, digitalize our operations Fortresses Fortresses Bets for the Mature Growing
and offers, set our priorities, and implement collective actions.
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to expand to be future Contributors Challengers
to maintain the to establish Somfy's to develop to protect the Group's to take advantage of
Group's leadership, leadership on at new markets on positions their dynamics,
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both geographically least one core core businesses, by leveraging develop- aiming to improve
S O M F Y
S O M F Y
and throughout our business, with a high which will accelerate ment for other Profitability with
core businesses. level of investment. Group growth. geographies. a measured level
of investment.
Levers
Prioritizing Boosting our Boosting
Group actions brand portfolio operational
excellence
Each brand, each activity and each Consumers no longer buy a product;
territory must play a complementary they buy an experience, a story. A Meeting customer demands for So! One, a new shared Factories are
role and be given clear priorities. This strong Somfy brand, a brand that efficiency and competitiveness, but Group ERP1 capitalizing on
is the objective of the strategic conveys the Group's promise and also acting faster to reduce the
Moving to digitalize operations, Somfy launched the So! digital technologies
roadmap rolled out in 2020 and the vision directly to the user, is a Group's carbon footprint means One project, the Group's future ERP¹. This internationally As of May 2020, the Group's Tunisian factory will rely
new segmentation of Somfy's strategic asset. improving our individual and shared collaborative platform will be the basis for a on digital technologies to simplify and improve its
activities and geographical territories In a complex market—international collective performance. barrier-free and more agile way to work. It will digitalize production operations. By being proactive instead of
implemented on January 1, 2020 (see expansion, multiplicity of distribution In order to ensure continued our operations, harmonize our business processes, reactive, teams will be able to achieve a high level of
simplify our Information System, and bring value to the performance. Soon, errors will be a thing of the past
opposite). channels, large diversity of custom- improvement, we must harmonize
customer experience and our offer of services. In 2019, So! through automatic manufacturing orders, paperless
For the past two years, this strategy ers—a multi-brand portfolio is key to our operational management One entered the design phase to adapt the chosen data entry, and real-time traceability of components
has already led to a wave of innova- meet everyone’s needs and create practices throughout the company. technological solution to the Group's needs. The solution and quality. Group-wide roll-out in 2022 will provide
tions on the interior products market synergies such as the distribution In particular, we will be adopting is scheduled to be implemented in two pilot sites in 2020 real-time visibility of production data.
to develop Somfy's core business channels shared by BFT and Somfy just one ERP¹ for the entire group for effective roll-out starting in 2021.
activities, and in 2019, with the launch in France. starting in 2021 (see opposite), and
of the Somfy air range of solutions have already started rolling out the
designed to improve indoor air quality seven processes in the Somfy Group
1. Enterprise Resource Planning (unified and transversal software package that manages
(see pages 27-28). Management Systems. processes as different as production, orders, stocks, and invoicing).
16 172 0 3 0 A M B I T I O N 2 0 3 0 A M B I T I O N
2019 Actions
Rising Value to Customers
A new platform of digital
tools and services
for professionals
Somfy product connectivity is a source of efficiency for our
Rising value
professional customers. For installers, it is also an opportunity
for additional business thanks to remote services—especially
remote maintenance—which they can sell to their customers.
to customers
In 2019, to fully support our customers in the digitalization of
our core businesses, Somfy is launching the PROST (PROfes-
sional Somfy Tools) program.
The first step is Serv-E-go, a remote diagnosis and mainte-
nance tool for Somfy's connected products. This offer was
test-launched in 2019 with around 50 French and European
customers. An all-in-one mobile application project is also
underway. It will give installers the ability to quickly and easily
configure and troubleshoot a connected installation.
R E P O R T
R E P O R T
Challenge
In the home, equipment interoperability and new control
A C T I V I T Y
A C T I V I T Y
modes—by voice, robotics—give rise to new possibilities to
improve comfort, safety and security, and save energy. As users Smart & Smooth RS100 natively
are hyperconnected, they want be able to safely and securely connected motor. In the future,
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leveraging data from equipment in a
act remotely and let objects interact instead. Digital technology way that respects consumers in
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is also transforming buildings, and in turn, Somfy's professional
S O M F Y
S O M F Y
order to better understand their
customers. For the Group, these changes make us rely on the needs, will give Somfy and our
professional customers a head start.
potential of digital technologies to reinvent the value
proposition of our core business lines. Create added
value with
services
Services have always been part of
the Group's offers. Somfy must go
further to expand our value
proposition. Today, equipment
connectivity is opening up new
possibilities of remote services for
Levers
professional customers. This is why
Think end-user pre-sales to support services. Accelerate the the PROST program launched in 2019
An approach that also enables us to digitalization is essential (see opposite). For users,
Somfy must go further in terms of win new customers and building of our core Somfy offers a remote surveillance
end-user satisfaction in order to industry stakeholders such as businesses service complementary to the alarm
design a unique value proposition commercial building managers, system.
that is consistent with new uses. property developers, co-ownership Despite recent improvements in
Today, the Group is instilling this productivity, the building industry These complementary services are a
entities, and more.
mindset throughout its business to still lags far behind the others. As a short-term competitive advantage as
offer a seamless and differentiating leader, Somfy must drive the they give us a position with new
user experience from one end of the digitalization of our value chain and customers and in new distribution
customer journey to the other, from core businesses, as we did with the channels.
18 192 0 3 0 A M B I T I O N 2 0 3 0 A M B I T I O N
2019 Actions
Forward-looking
in Smart Living
Somfy seduces new properties
with TaHoma® DIN-Rail
In new properties, the time has come for connected residences
and Somfy assists industry professionals—developers
Forward-looking
and electricians—thanks to the TaHoma® DIN-Rail. Specially designed
for new properties, it is installed directly in the electrical panel and
becomes an integral part of the home. It connects not only standard
in Smart Living
equipment—rolling shutter motorizations, lighting and heating
management solutions—but also new products added by the
residents. TaHoma® DIN-Rail has been on the market since 2019 in
some 30 European, Middle Eastern, and African territories.
In France, Somfy has entered into partnerships with property
developers such as Bouygues Immobilier, Nexity¹ and Promogim, and
in Poland, with Echo Investment. In Asia, Somfy also launched a
TaHoma® solution dedicated to collective housing. It is installed in the
Challenge
residences built by our Thai partner Sansiri. For the Group, this new
Habitat and living spaces are experiencing large-scale changes.
R E P O R T
R E P O R T
market represents an overall potential of 35,000 new connected
residences starting in 2021.
Major challenges—urbanization, carbon footprint, ageing 1. Nexity benefits from a specific solution, using their own application for occupants.
populations—digitalization, and the growing popularity of business models, such as the Smart
A C T I V I T Y
A C T I V I T Y
Home box, TaHoma DIN-Rail, devel-
services are disrupting user habits and shaking up incumbent oped for new properties (see box
stakeholders. opposite). The Group also needs to
Being forward-looking, the Group innovates constantly to better capitalize on existing offers,
2 0 1 9
2 0 1 9
such as the Shadow Management
match Smart Living trends that bring value to our global offer solution for simulating the shadow
-
-
while developing partnerships that provide customers with an
S O M F Y
S O M F Y
cast on buildings. With this solution,
enhanced experience. the Belgian clinic LE CHIREC optimized
its energetic efficiency in 2019.
Create
new ecosystems Ever-growing
Interoperability—of equipment, interoperability
brands, connected living spaces—is In 2019, Somfy pursued our drive for openness and interoperability
with Connected Home stakeholders. In addition to new opportunities
essential to develop Smart Living. For
in North America thanks to Zigbee 3.0 (see page 26), Somfy has
Levers several years now, Somfy has been entered into several partnerships, notably with the distributor Leroy
the forward-looking innovation and Microsoft, or GAFAMs and other adopting open and universal commu- Merlin to integrate their Enki box. We are also boosting our partner-
Pave the way for service providers—are disrupting nication protocols, such as Zigbee 3.0 ship with manufacturers like Schneider Electric and Danfoss in the
ensured by our Technical Expertise
the future of traditional distribution channels. in 2020 (see page 26). To offer users hotel and new property markets in Europe and Asia. As a result, at the
Center, or TEC, our engineering
habitat These changes are prompting the an ever more complete range of
beginning of 2020, Danfoss underfloor heating joined the TaHoma®
expertise and future strategic ecosystem. Building on the successful compatibility with Velux,
Connected objects in housing and partnerships. Group to strengthen or rethink our automated window and door TaHoma® will see its interoperability extended to major window
living spaces represent a commercial positions with our solutions, the Group is increasing our industry stakeholders in France and Germany, offering a unique value
technological breakthrough that is professional customers. openness to the main Connected proposition on the market for secure natural ventilation through the
redesigning resident needs. This new
Adopt Somfy air program (see page 27).
They are also pushing us to seize new Home ecosystems—innovating with
situation in Smart Living is calling for omnichannel opportunities in short circuits, vertical service providers and conducting
Somfy to invest in new playing fields
by integrating new technological bricks
distribution
E-commerce and the upsurge of new
residential and commercial buildings
created by urbanization and the
research on data and artificial
intelligence. For example, 5,167,909
such as IoT, solar energy, and Power housing market stakeholders who are omnichannel trend. the So Open program, an important devices connected to the Somfy technological platform
(including Overkiz)
over Ethernet into our offer. To stay in direct contact with the consumer— To gain a foothold in these new step illustrating Somfy's desire to
one step ahead, the Group will rely on Google, Apple, Facebook, Amazon markets, Somfy must invent new develop new partnerships.
20 212 0 3 0 A M B I T I O N 2 0 3 0 A M B I T I O N
2019 Actions
Inspiring & Engaging
A common frame of
reference to develop
employee skills
Inspiring
Data Scientists, digital marketers, UX (user experience)
developers, cybersecurity experts, and more: These digital
professions within the Group are particularly key to meet the
& Engaging
challenges of the digital age. Therefore, in order to better
identify and support these strategic professions to ensure 2030
ambition’s success, Somfy has created a common frame of
reference for the Group dealing with jobs and skills. At the end
of 2019, 60% of professions, representing about a hundred jobs,
were mapped. The mapping includes a precise description of
expectations and soft and hard skills required for each
profession. This frame of reference will be complemented by the
Challenge progressive implementation of associated action plans in career
For 50 years, Somfy's success has been based development (training, management actions) and recruitment—
R E P O R T
R E P O R T
especially in digital functions where skills must adapt quickly.
on talented and dedicated men and women. This frame of reference is also a tool that employees may use
With the 2030 ambition, Somfy continues to focus to prepare their career development project. In France, it is one
of the main objectives stipulated in the new agreement on the
A C T I V I T Y
A C T I V I T Y
on development opportunities for employees. management of future employment and skills (GPEC) in 2019
that became applicable on January 1, 2020.
2 0 1 9
2 0 1 9
-
-
S O M F Y
S O M F Y
Levers
“One Somfy, Developing Making Somfy Securing
One Team!” inclusive “a great place team success...
diversity to grow”
“One Somfy, One Team!” is the ... is at the core of the mandate given
mantra used by our teams. At Somfy, we firmly believe in Somfy wishes to attract and develop to Somfy's leaders.
It represents our renewed operating diversity. It is both a duty to society talent, but also to offer our The Group's leaders and managers are
methods and how—throughout our and a source of performance. The employees paths for development. primarily responsible for guiding team
subsidiaries, functions, and Group wishes to encourage mobility The objective is to help them reach actions by communicating the vision
territories—employees are dedicated between our French headquarters and their potential but also guarantee of the company’s project, ensuring the
to our shared ambition. our international operations in order long-term employability, as the Group conditions for employees to succeed,
The objective is to work closely to develop communities of operates in a sector undergoing and also acting as coaches to help
together by sharing experiences and professions. profound changes where skills need to them grow.
rapidly rolling out the best standards rapidly adapt and evolve.
to better leverage the power of being
a Group.
22 232 0 3 0 A M B I T I O N 2 0 3 0 A M B I T I O N
A new organization
serving our 1. JEAN GUILLAUME 4. MARIE ZIEGLER 7. MARC WESTERMANN
2030 ambition DESPATURE
Chairman of the Management
Board
Head of Strategy & Insights
This new Strategy & Insights
Head of Products & Services
The Products & Services
function serves overall Department will now develop our
With this new organization, Somfy is performance and is responsible portfolio of offers for all Group
acquiring the resources to strength- for defining and rolling out the brands. Their mission is to
Jean Guillaume Despature en its position as leader in automat- Group's strategy, helping each continue digitalizing our core
with the new Executive Committee
ed openings for buildings. True to team to better set the priorities businesses, boost brand
the Group's values of innovation and for their actions. Anticipating experience, and optimize our
entrepreneurship, the new Executive market trends and creating portfolio’s economic performance.
Committee will write an important innovative business models are To constantly renew our value
chapter in the Group's history. also the core of their mandate. proposition, the key will be
cooperation between teams
working on different product lines,
thus driving customer satisfaction
and innovation.
2. PIERRE RIBEIRO 5. BRUNO BARLET
R E P O R T
R E P O R T
Chief Financial Officer and Head of Sales South & East
Member of the Management Board (France, Eastern and Southern
Europe, Africa and the Middle East,
To support the Group’s policy for
A C T I V I T Y
A C T I V I T Y
and Asia-Pacific)
continuous improvement, we will roll 8. JEAN-CLAUDE RIVIER
out a new Performance
6. JEAN PASCAL REY Head of Engineering & Customer
Management System. Financial Head of Sales North & West Satisfaction
controllers will become genuine
2 0 1 9
2 0 1 9
(Northern and Central Europe, North
business partners by supporting By bringing engineering and
and South America).
professions in their projects. development professions under
-
-
the same roof, Somfy secures our
S O M F Y
S O M F Y
Reorganizing our Compliance process Present in 58 countries,
also strengthens the Finance commercial subsidiary teams are ability to provide our customers
function in its risk management renewing their focus on sales to with the best offer at the right
mission. improve the Group's commercial time. From the very first stages of
5 7 4 8 2 1 6 3 9 performance and to better research and development, the
support customers in meeting customer is at the center of our
their changing needs. process. To innovate, we can rely
Sales forces are now managed by on the excellence of our
two Head of Sales, who each have technologies and high quality.
balanced and rational geographical
3. VALÉRIE DIXMIER areas. Creating common standards
Head of Human Resources &
In order to respond to the ever more Placing the customer at the center, Organization
and sharing best practices will give
Somfy the power to consolidate
profound transformations in the building with fewer interfaces and clear roles our leadership and accelerate
In the short term, HR teams will
industry, and to meet the objectives of and responsibilities to promote faster support the company's entry and positioning on new
our ten-year “2030 ambition” project, on decision-making and better allocation organizational transition and ensure markets.
January 1, 2020, the Group rolled out a of resources. that the new “One Somfy, One 9. BRUNO STRAGLIATI
Head of Operations & Supply Chain
new organization guided by three major team!” mindset is shared throughout
principles. Facilitating and driving the digitalization the Group because cooperation is By working together with the Sales
of our products, customer relations and the foundation of 2030 ambition’s and Products & Services teams and
A function-based organization, built operations. success. integrating purchasing, production
around global functions that will make it They will also act as partners to units, and the supply chain we place
ensure that Somfy teams draw on the customer at the heart of our
easier to roll out standards and develop the skills, professionalism, and business—our goal being to meet
employee skills. The organization's seven talents required to implement the their expectations in terms of
functions work together to serve Somfy's Group's strategy. delivery times, continuous
growth and performance. improvement, and cost optimization.
24 25S U C C E S S S U C C E S S
2019 Success
Stories A breath of innovation
in the air
After three years of research, in 2019, Somfy
launched our new Somfy air program to meet the
Our core businesses were boosted by an unprecedented wave of environmental challenges of indoor air quality while
innovations in interior blinds and curtains, improved indoor air removing concerns around ventilation: lack of time,
quality, and the launch of a new smart lock. Somfy also strengthened fear of burglary, or heat loss. Somfy air solutions—
ranging from the simplest to the most connected—
our positions in the new residential market. are designed to meet all needs, regardless of the level
of equipment in the home. The new sliding door
motorization, Sliding air io, has an “air” position, leaving
the door partially open yet securely locked to maintain
safety. Users can also remotely consult the position of
their windows (open, closed) and receive alerts if there
is an attempt to intrude thanks to the IntelliTAG™ air io
sensor. When combined with TaHoma®, motorized
With Zigbee 3.0, Somfy is boosting windows and sliding doors can even interact with
our policy of openness heating or rolling shutters and be controlled from a
smartphone.
Zigbee 3.0 is now the leading standard TaHoma®, Somfy's Smart Home box. Designed in partnership with the window manufacturer
for the Connected Home. Supported by Occupants can create scenarios to
R E P O R T
R E P O R T
Liébot, Sliding air io received the Innovation Trophy at
an alliance of more than 400 improve their visual comfort, preserve the Batimat 2019 show. This new range of offers
manufacturers including Google, Apple, their privacy or simulate a presence. provides the Group with a new high-potential market.
Amazon, and IKEA, this global radio With Zigbee 3.0, TaHoma® is now
A C T I V I T Y
A C T I V I T Y
protocol guarantees equipment compatible with major US lighting
interoperability. Starting in 2020, Somfy brands—Amazon Echo, Samsung
in North America—one of our main
markets for indoor and outdoor solar
protection—will integrate Zigbee 3.0 in
SmartThings, Philips Hue, Leviton—
as well as main Connected Home
ecosystems and voice assistants:
36 M
2 0 1 9
2 0 1 9
windows manufactured every year in France, Germany, and
a Smart Shading offer for motorizations Amazon Alexa, Google Assistant, Poland
of indoor blinds and curtains, remote Control4, Elan, Savant, Crestron,
-
-
controls, and an application for SmartThings, IFTTT.
S O M F Y
S O M F Y
Izymo connects lights
TM
Turning lights in the home into connected
equipment is possible with Izymo™ micro-
modules.
Without major renovations, it's easy to control
CE Pro BEST Product Award at CEDIA 2019 lights with a smartphone, simulating presence
for the Sonesse® 30 WireFree Zigbee® Li-ion
motorization. CEDIA Expo brings together more or launching favorite scenarios when arriving
than 20,000 professionals and over 500 exhibitors home.
from the Smart Home and Home Technology
sectors each year in Denver. Launched in 2019 in Europe, the Middle East,
and Africa, Izymo™ has been a great success,
Set & Go Connect particularly with electricians and new
For our manufacturer and installer residential sales channels.
customers, Somfy is also launching a tool to
easily integrate and install Zigbee 3.0
products.
Providing optimal
heating in every room
In the Connected Home market,
heating is the most popular application. In
connection with TaHoma®, Somfy has
innovated with the thermostatic valve io,
which manages radiator temperatures
room-by-room to provide thermal comfort
throughout the home. Its integrated
temperature sensor also offers the occupant
the possibility of creating more customized
scenarios, in conjunction with rolling shutters
and sun sensors, for example.
26 27S U C C E S S S U C C E S S
In Germany, Viebrockhaus
The quietest indoor motor homes come standard
on the market with Somfy-connected
The new Sonesse ULTRA range performs at a record systems.
38 decibels, the noise level equated to rustling Building on partnerships with several major
leaves, making it the quietest blind and curtain motor stakeholders in new multi-family housing—
on the market. Winner of an Innovation Award at the Bouygues Immobilier, Nexity, Promogim, read
Consumer Electronics Show (CES) in Las Vegas in page 21—Somfy also signed a new agreement
January 2020, the Sonesse ULTRA 30 WireFree is also with Viebrockhaus, one of Germany's largest
wireless and connected. From the associated builders of single-family homes.
application, occupants can simply monitor or create
daily life scenarios for their visual comfort and privacy
by taking advantage of the interoperability with other Somfy equips American
800
connected objects and check the charge level of the Airlines’ headquarters
motor’s battery in real-time.
In September 2019, American Airlines
With this new range, Somfy now offers a choice of
inaugurated their new headquarters in Viebrockhaus houses are available each year with TaHoma®,
three sound levels—standard, silent, ultra-silent—to Somfy's Smart Home box, combined with RS100 io Hybrid
Dallas-Fort Worth. The complex includes six
motorize blinds and curtains. rolling shutter drives.
office buildings that will eventually house In addition, security packages will be offered, including window
more than 7,000 airline employees. opening detectors. Owners will also have access to Somfy's
customer service and online shop to complete their installation
Somfy took part in this impressive project by
3M
R E P O R T
R E P O R T
with sensors, outdoor cameras, Izymo™ micro-modules for
supplying 2,155 silent Sonesse motors lights, and more.
equipped with RS485 SDN (Somfy Digital
Sonesse motors installed in CES 2020 Network) bidirectional wired technology.
Innovation Award
June 2019, a milestone! Somfy's project team was also responsible
A C T I V I T Y
A C T I V I T Y
for commissioning the first two buildings.
2 0 1 9
2 0 1 9
-
-
S O M F Y
S O M F Y
Fresh air and security
In partnership with the manufacturer Zurflüh-
Feller, the Smart & Smooth Operator RS100
rolling shutter motor will be completed with an
“air” version. The system naturally ventilates the Exterior solutions
home while ensuring safety thanks to a new in full swing
function blocking the slats. Four years after it This year again, the Group experienced
was launched, the Smart & Smooth natively very strong sales growth (+15.2%) in the
connected motorization technology continues exterior screen segment in Northern and
to drive innovation in the industry. Central Europe. In North America, the
A stand-alone,
Maestria offer met market expectations.
battery-operated range The Group’s leadership position is
For blinds and curtains, Somfy is continuing to develop maintained thanks to how we dynamically
wireless motors installed inside any type of blind. Both manage our multi-brand portfolio (Somfy,
silent and connected, their ease of installation is a key Simu, ASA).
lever in the development of indoor solar protection In the External Venetian blind market,
motorizations. Somfy is consolidating our position and
Equipped with a battery requiring only one recharge per expanding our range of motorizations
year, they can also run on solar energy. equipped with frost and obstacle
detection systems.
Solutions for pergolas, a new market for
Somfy, have encountered much success,
60
new stand-alone motors launched
30%
in sales for Somfy's range of stand-alone
validating the relevance of Somfy's entire
TaHoma®-controlled ecosystem including
roof and lateral blind motorizations, solar
between 2018 and 2020 motors in 2019 sensors, and light management.
28 29S U C C E S S S U C C E S S
The Outdoor Camera
and Home Keeper Pro:
Success of the year
Strong growth for Launched at the end of 2018 in Europe, these
two offers were among the best sellers in
Somfy access products Somfy's Safety ecosystem. The Outdoor Camera—
Sales of motorizations and applications for been multiplied fivefold. In 2019, the equipped with a siren and capable of turning on a
gates and garage doors continued to show Polish manufacturer Wisniowski also light—has impressive triple detection, warning
steady growth. In 2019, this momentum reinforced its partnership with Somfy on and deterrence functions to avoid burglary
was driven by the Smart io connected garage door operators by extending the attempts.
products designed for professional agreement to other connected Designed to facilitate installation and mainte-
installers. applications—locks, videophones, gate nance by professionals, the 27 units Home Keeper
One year after the launch, leading French receivers. Pro alarm range can control rolling shutters,
manufacturers of carrier products fully The access products marketed directly to lighting, and automated systems for gates and
trust the range. Now, rolling out connected users were revamped in 2019. These garages. Diagnosis and configuration can be
access solutions to the residential market easy-to-install, DIY offers are now performed remotely for increased performance
is more readily available: Since 2015, the structured around four new ranges that and better customer service.
number of io motorizations for gates and totally adapt to consumer needs in Somfy's
garage doors connected to Smart Home various short sales channels—DIY
platforms (TaHoma®, Connexoon®) has superstores, e-retailers, manufacturers.
BFT launches The new generation
R E P O R T
new product ranges connected lock
1M
BFT is the Group's brand specializing in People who regularly rent their home or have
safe access management (residential, parcels delivered to their home in their
A C T I V I T Y
urban, commercial ,and industrial). In absence will love Somfy's new range of
Number of Somfy access products 2019, BFT launched four home product connected door locks. Door Keeper opens and
sold worldwide in 2019
families using new technologies, promising closes the entrance door remotely as well as
once again high reliability and security. The manages temporary access rights, providing
2 0 1 9
ICARO Veloce operator for sliding gates, real-time information on door status (locked/
for example, can move up to 1,000 kg at a unlocked) via the Somfy Keys smartphone
speed of 25 meters/minute, twice the application. Above all, it becomes an active
-
S O M F Y
performance of traditional motors. home security tool thanks to its integrated
In the urban access market, BFT also offers IntelliTagTM intrusion attempt detector.
a new parking garage payment terminal, Easier to use and more robust, its new design
Espas 30 Ultra, with an optimized user is modern and harmonious.
interface.
2020
Door Keeper was presented at CES
(Consumer Electronics Show) in Las Vegas.
In 2019, customer satisfaction reached a very high level.
That is what comes out of the survey conducted with installers, distributors,
manufacturers, and assemblers throughout the Group in 17 countries (excluding France):
85% 85%
68 The survey also shows how well
customers perceive and accept:
> Somfy's service offer, which they
The Consumer Net Promoter Score consider to be in line with current
(CNPS) measures customer loyalty market needs,
of customers are “satisfied” by asking the question “Would you think Somfy is a > how Somfy has integrated digital
or “very satisfied”. recommend Somfy to a colleague “responsible company”. technologies in their solutions.
or friend? ”
30 31P E R F O R M A N C E P E R F O R M A N C E
2019
Performance NET INVESTMENTS IN INTANGIBLE
ASSETS AND PROPERTY, PLANT
AND EQUIPMENT
NET PROFIT
IN € MILLION
IN € MILLION
2019
2019
53.3 163.2
2018
2018
SALES CURRENT OPERATING RESULT 57.3 140.4
IN € MILLION IN € MILLION
At €53.3 million (compared with €57.3
million in 2018), net investments in
2019 2019 intangible assets and property, plant and Net profit came to €163.2 million, up 16.3%.
R E P O R T
R E P O R T
equipment were maintained at a normative
1,200.2 204.8 level, in line with the Group's strategy.
A C T I V I T Y
A C T I V I T Y
2018 2018
1,126.7 177.8
2 0 1 9
2 0 1 9
-
-
S O M F Y
S O M F Y
Sales reached €1,200.2 million for the 2019 Current operating result reached € 204.8 CASH FLOW NET FINANCIAL SURPLUS
financial year, up 6.5% in real terms and million over the financial year. It represented IN € MILLION IN € MILLION
6.1% on a like-for-like basis, with 4.7% in the 17.1% of sales and was up 15.2% in real terms.
first half and 7.5% in the second half. On a like-for-like basis, COR came to €201.3
million, i.e. 16.8% of sales.
2019 2019
220.1 310.5
2018
2018 222.4
178.6
The increase in Group sales
reflects the growing interest of all
types of consumers in motorized Cash flow increased by 23.3%, reaching The net financial balance rose sharply
and connected solutions for the €220.1 million, taking into account sales and has remained in surplus at €310.5
growth and the first-time application of the million at the end of December.
home, but also the success of the IFRS 16 standard. It includes the IFRS 16 standard impact
Pierre Ribeiro of €48.3 million.
Chief Financial Officer and
many partnerships and recently
Member of the Management launched products.
Board
32 33You can also read
