Marketing Options for Dynamics Partners - QBS group

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Marketing Options for Dynamics Partners - QBS group
BRAND & DESIGN PACKAGES   01

Marketing Options for
Dynamics Partners
Marketing Options for Dynamics Partners - QBS group
02   BRAND & DESIGN PACKAGES

     Contents

     03      Transform your marketing with QBS

     04      Spindogs and Rockadove

     05      Brand & Design Packages

     10      Website Performance Packages

     19      Campaign Packages

     25      Training
Marketing Options for Dynamics Partners - QBS group
03

Transform your
marketing with QBS

QBS group are Microsoft Dynamics            services has grown tremendously in the       Our Dynamics marketing services offering
experts and similarly we like to think      last 18 months. Marketing has become         has been specifically tailored to deliver
of ourselves as marketing experts. We       a necessity for our Dynamics partners to     the most proven and effective marketing
know Dynamics and we also know what         grow their bottom line.                      activities with the highest ROI, including
platforms and messages work when                                                         packages that are ready to go!
it comes to marketing the Dynamics          QBS group in collaboration with
365 product range. We are pleased to        Spindogs are pleased to introduce a
announce that we have partnered with an     comprehensive range of marketing
                                                                                         Don’t forget as part of your SLA with
award-winning digital agency, Spindogs to   services to support our Dynamics
                                                                                         QBS group you accumulate co-op which
support us with the marketing services we   partners in becoming more effective and
                                                                                         you can use towards all our marketing
offer to our partners.                      successful with your marketing activities.
                                                                                         offerings listed here. To discuss any of
                                            We basically cover the whole marketing
                                                                                         these services including your existing
As the QBS group partner community          mix, and unlike other marketing agencies
                                                                                         co-op balance please reach out to our
continues to grow from strength to          out there, nobody has the Dynamics
                                                                                         Marketing Manager Rachel Haines on
strength it is important to also have a     knowledge that we do. After all QBS
                                                                                         rhaines@qbsgroup.com or alternatively
really strong marketing agency behind us    group are Dynamics Partner Fanatics!
                                                                                         call her on 07773 555 426.
as the volume and uptake of marketing
Marketing Options for Dynamics Partners - QBS group
04

     A full-service digital agency helping organisations with        Rockadove is a video production company based in
     marketing both online and offline. We love delivering great     Cardiff, South Wales - delivering video content for agencies
     website design & development, marketing and brand               and direct to businesses across the UK. We offer full
     solutions for our clients, so whether you’re looking to drive   service production in house from filming and editing, to
     more value from your digital marketing budget or bring          motion graphics and animation content. We believe in
     your business to life with a visually stunning website, we      asking questions and working collaboratively with you to
     have the full package to take your online presence to the       determine the very best solution to your problem.
     next level. That’s how we’ve built successful, results-driven
     relationships with clients for over 15 years.
Marketing Options for Dynamics Partners - QBS group
BRAND & DESIGN PACKAGES   05

Brand &
Design Packages

Solve Your Identity Crisis – Visual Brand Package

A Design for Life – Everyday Asset Package

From NAV to Business Central – Product Update Package

From Dynamics CRM to Customer Engagement – Product Update Package
06   BRAND & DESIGN PACKAGES

      ONE-OFF PACKAGE

     Solve Your Identity Crisis
     Visual Brand Package

     Identity Design                                              Stationery Design                          Brand Guidelines Document

     •      Briefing call / meeting to discuss 		                 •   Letterhead design                      •   Basic brand guidelines document
            your requirements                                                                                    containing guidance on colours,
                                                                  •   Business card design*
     •      Three options                                                                                        logo usage, fonts etc.
                                                                  •   Files supplied in print-ready format
     •      Refinement/finalisation of
            chosen option

     •      Logo supplied in range of format
            options (e.g. colour, black, vector,
            bitmap etc.)

     *Does not include typesetting of individual business cards                                                                 £4,875
BRAND & DESIGN PACKAGES     07

ONE-OFF PACKAGE

A Design for Life
Everyday Asset Package

4-page A5 Service Mailer/Leave-Behind       Infographic Design                   Social Post Asset Design

                                            •   Research subject of choice       •   24x visual assets for channel of choice
•   Call with you to discuss your service
                                            •   Compile stats and content            (e.g. Facebook, Twitter etc.)
    and USP
                                            •   Designed in line with supplied   •   For use as part of your regular social
•   Copywriting
                                                brand guidelines                     media output
•   Designed in line with supplied
                                            •   One set of amends                •   Compile stats and content (quotes,
    brand guidelines
                                                                                     testimonials, service detail etc.)
•   One set of amends
                                                                                 •   Designed in line with supplied
•   Print-ready file supplied                                                        brand guidelines

                                                                                                    £4,225
08   BRAND & DESIGN PACKAGES

      ONE-OFF PACKAGE

     From NAV to
     Business Central
     Product Update Package

     Content Review                                                           Content Update

     •      Audit site for all instances of 		                                •       Rewrite historic NAV content on
            NAV references                                                            landing pages to become Business
                                                                                      Central appropriate*
     •      Note outdated content
                                                                              •       Create a NAV to Business Central
     •      Update minor NAV brand references
                                                                                      product update blog
            to Business Central, focusing on
            primary locations e.g. menus/links

     •      Update NAV browser titles and
            meta descriptions

     *Based on up to 3 pages of approx 500-1000 words. Historic blog content will not be updated                         £2,437.50
BRAND & DESIGN PACKAGES   09

ONE-OFF PACKAGE

From Dynamics CRM to
Customer Engagement
Product Update Package

Content Review                                 Content Update

•   Audit site for all instances of Dynamics   •   Rewrite historic Dynamics CRM
    CRM references                                 content on landing pages to become
                                                   Business Central appropriate*
•   Note outdated content
                                               •   Dynamics CRM to Customer
•   Update minor Dynamics CRM brand
                                                   Engagement product update blog
    references to Customer Engagement,
    focusing on primary locations e.g.
    menus/links

•   Update Dynamics CRM browser titles
    and meta descriptions

                                                                                        £2,437.50
010   BRAND & DESIGN PACKAGES

      Website
      Performance
      Packages

         Where Do We Stand? – Website Auditing Package

         A Platform for Growth – Website Design & Build Package

         SEO Go! – SEO Kick-Start Package

         Search for Success – SEO Maintenance Package

         Write Away! – Website Content Package

         A Lot to Say – Blogging Package

         See What They Say – Video Testimonials
WEBSITE PERFORMANCE PACKAGES    11

 ONE-OFF PACKAGE

Where Do We Stand?
Website Auditing Package

SEO Audit                                                            UX Audit*                                 Content Audit*

•       Technical review                                             •   Accessibility review                  •   Review brand tone of voice, messaging
                                                                                                                   and CTAs
•       Basic content review                                         •   Best practice
                                                                                                               •   Review overall content structure
•       Analytics review                                             •   Use of imagery and content
                                                                                                               •   Recommendations for improvement
•       Identify issues and provide                                  •   User journey and ease of navigation
        recommendations
                                                                     •   Hierarchy of information

                                                                     •   Features and functionality

                                                                     •   Recommendations for improvement

                                                                                                                             £2,925
*Based on a general best practice overview. We can focus on
a specific user journey, audience or area of the site if required.
12   WEBSITE PERFORMANCE PACKAGES

      ONE-OFF PACKAGE

     A Platform for Growth
     Website Design & Build Packages*

     OPTION 1:
     Small Basic Website (Template)

     Perfect for a company or organisation who don’t currently
     have a web presence and need a simple brochure style
     website. Your website will be designed and built to a set of
     pre-determined wireframes.

     •       Core WordPress CMS

     •       Text Page (Template)

     •       Homepage (Template)

     •       Contact Page (Template)

     *Please note that none of the options above include content creation and are based on Spindogs designing and
     building the key page types indicated and allowing the client to populate with content via the CMS. They also do
     not include any travel costs, brand work, creation of logos, photography, illustration or video work. Additional
     page types can of course be added or removed if required. All subject to CMS platform and full requirement.        £3,900
WEBSITE PERFORMANCE PACKAGES   13

OPTION 2:                                                         OPTION 3:
Bespoke Designed Website                                          Product-based Bespoke Website

A bespoke designed website that gives you a lot more control      A bespoke designed website including more page options.
over the direction of the look and feel. They are designed from
scratch by our in-house design team and include several rounds    •   Core Website CMS          •   FAQs
of amends based on your feedback.                                 •   Homepage                  •   Contact Page
                                                                  •   Testimonials              •   Product Listing and
•   Core Website CMS               •   Text Page
                                                                                                    Detail Page
                                                                  •   News
•   Contact Page                   •   Team
                                                                                                •   Case Studies
                                                                  •   Text Page
•   Homepage                       •   Case Studies
•   News

                                       £14,300                                                        £20,475
14   WEBSITE PERFORMANCE PACKAGES

      ONE-OFF PACKAGE

     SEO Go!
     SEO Kick-Start Package*

     SEO Groundworks                                                                        SEO Audit                             Keyword Research

     •      URL mapping                                                                     •       Technical review              •   Analysis of keywords generating
     •      Redirects of all pages (Search Console review)                                                                            site traffic
                                                                                            •       Basic content review
     •      XML sitemap & robots.txt                                                                                              •   Competitor keyword analysis
                                                                                            •       Analytics review
     •      Canonical version of the site defined
                                                                                                                                  •   Identify keyword opportunities
     •      Structured data implemented                                                     •       Identify issues and provide
     •      Image optimisation                                                                      recommendations               •   Keyword mapping
     •      Meta language & variants
     •      Fix issues identified in SEO audit,
            where appropriate
     •      Bing webmaster tools configuration
     •      Local listings (Google My Business/Bing etc.)
     •      Create new meta descriptions and
            browser titles***
     •      Content optimisation clean-up (inc H1s)***
     •      Alt tag images***

                                                                                                                                                £5,525
     * Will require CMS access, Analytics access and Search Console access from client. **Top 50 pages
     (as defined by you or by Analytics). ***Top 40 pages (as defined by you or by Analytics)
WEBSITE PERFORMANCE PACKAGES     15

 12-MONTH PACKAGE

Search for Success
SEO Maintenance Package

We recommend that the SEO Go! package        Quarterly Review                       Backlinks
is implemented before any regular SEO
maintenance activity. Your target keywords   •   Technical audit & error fixes      •   Web PR. SEO. Focused PR activity
will be defined following keyword research       (404s, broken links etc.)              designed to create multi-tier links to
and keyword mapping.                                                                    the site to build authority
                                             •   Keyword cannibalisation audit
                                                                                    •   Blogger outreach. Keyword focused
This package works particularly well in      •   Internal link building
                                                                                        backlinks* are placed relevant blogger
conjunction with a blogging or website       •   Create, update and amend search-       sites to build authority
content package.                                 focused landing pages

                                             •   Identify, suggest and implement
                                                 recommendations for SEO
                                                 improvement

* Approx 5 backlinks                                                                               £1,560PM
16   WEBSITE PERFORMANCE PACKAGES

     ONE-OFF PACKAGE

     Write Away!
     Website Content Package

     Keyword Research                     Website Content                         Additional Options

     •   Analysis of keywords currently   •   Content optimised for search        •   Website Content - per additional 10
         generating site traffic                                                      pages (av 300 words per page)
                                          •   Compelling and engaging – in line
                                                                                      £1,625
     •   Competitor keyword analysis          with brand tone of voice

     •   Identify keyword opportunities   •   10 pages of content created         •   Website Content - av 500-1000
     •   Keyword mapping                  •   Av. 300 words per page                  words per page (10 pages)
                                                                                      £3,900

                                                                                  •   Website Content - per additional 10
                                                                                      pages (av 500-1000 words per page)
                                                                                      £2,600

                                                                                                £3,900
WEBSITE PERFORMANCE PACKAGES   17

12-MONTH PACKAGE

A Lot to Say
Blogging Package

Content Plan                       Monthly Blogging                           Account Management

•   12-month plan                  •   x12 monthly blogs                      •   Single point of regular contact

•   Basic SEO research             •   Well researched and expertly written   •   Monthly reporting

•   Basic analysis of historic		   •   Approx. 300 words per blog
    blog performance
                                   •   Content addition

                                                                                             £4,550
18   WEBSITE PERFORMANCE PACKAGES

         ONE-OFF PACKAGE

     See What They Say
     Video Testimonials

     £1,920                                                                        £5,880                                                                       £24,000<

     Client Testimonial                                                          Corporate Video                                                              Bespoke Video Advert

     •      1 interview                                                          •       Pre-production meeting/call                                          •         Tailored to your exact requirements
     •      Cutaway footage                                                      •       Script or interview preparation                                      •         Comprehensive creative development
     •      1 location, on 1 day                                                                                                                              •         Full production
                                                                                 •       Small film crew & kit
     •      Branded titles                                                                                                                                    •         Clearcast approval for broadcast,
                                                                                 •       Up to 3 locations over a maximum                                               if required
     •      Royalty free music
                                                                                         of 2 consecutive days*
     •      2 sets of amends included
     •      Travel included up to 100 miles                                      •       Branded Titles
            radius from base                                                     •       Royalty Free Music                                                     £7,200
                                                                                 •       2 sets of amends included                                            2D Animation (Motion Graphics video)
     £5,040
                                                                                 •       Travel included up to 100 miles
                                                                                         radius from base                                                     •         Up to 2 minute custom animation
     3 x Client Testimonial Package
                                                                                                                                                              •         Full storyboard and
     •      As above, filmed on same or                                                                                                                                 design development
            consecutive days                                                                                                                                  •         Script writing
     •      Saving on booking individually                                                                                                                    •         Professional voiceover recording

     *Up to 6 interviews, or a professional voiceover. Professional voiceover will require less filming, so budget will be reallocated to accommodate voiceover cost.
BRAND & DESIGN PACKAGES   019

Campaign
Packages

Gather Round – Audience Awareness Package

Keep in Touch – Regular Communications Package

Ready, Steady, Campaign – Campaign Management Package

Make a Connection – LinkedIn Package

Campaign in a Box – Pre-Built Campaign Package
20   CAMPAIGN PACKAGES

      3-MONTH PACKAGE

     Gather Round
     Audience Awareness Package
     Campaign objectives/CTA to be defined by you – e.g. sign up in January for free audit, or download our content on CRM etc.*

     Campaign Email                                                     Social Audience Growth Campaign       PPC Display

     •      Design email                                                •   LinkedIn, Instagram or Facebook   •   Display advertising

     •      Copywrite email                                             •   Audience growth and remarketing   •   Remarketing

     •      Build editable HTML email**                                 •   Campaign creative                 •   Ad creation (design & copy)

     •      Upload to email system                                      •   Design campaign assets            •   Campaign management and
                                                                                                                  optimisation
     •      Schedule and send (to agreed 		                             •   Campaign set up and targeting
                                                                                                              •   Budget management
            data set)
                                                                        •   Campaign management and
                                                                                                              •   Performance reporting
                                                                            optimisation
                                                                                                              •   Excludes ad spend
                                                                        •   Budget management

                                                                        •   Performance reporting

                                                                        •   Excludes ad spend

                                                                                                                            £3,250
     *requires access to Google Ads account and social media accounts
     **to work within Click Dimensions, Mailchimp or Campaign Monitor
CAMPAIGN PACKAGES   21

 3-MONTH PACKAGE

Keep in Touch
Regular Communications Package

Newsletter Email                                                   Social Media Management

•      Design email template                                       •   LinkedIn, Instagram or Facebook

•      Content creation and curation 		                            •   Social content strategy and scheduling
       (for each newsletter)
                                                                   •   Asset creation
•      Build editable HTML email**
                                                                   •   Regular posting
•      Upload to email system
                                                                   •   Owned and curated content
•      Schedule and send (to agreed
       data set)

*requires access to social media accounts
**to work within Click Dimensions, Mailchimp or Campaign Monitor
                                                                                                                £4,875
22   CAMPAIGN PACKAGES

      ONE-OFF PACKAGE

     Ready, Steady, Campaign
     Campaign Management Package
     Campaign objectives/CTA to be defined by you – e.g. summer sale, or free training etc.*

     Campaign Landing Page                                              Social Advertising Campaign*          PPC Campaign *

     •      Sub-domain landing page                                     •   LinkedIn, Instagram or Facebook   •   Ad creation
            (hosted away from client website)
                                                                        •   Campaign creative                 •   Campaign management and
     •      Conversion focused                                                                                    optimisation
                                                                        •   Campaign set up
     •      Contact form                                                                                      •   Budget management
                                                                        •   Campaign management
     •      Design, copy & build                                            and optimisation                  •   Performance reporting

     •      2x months’ subscription                                     •   Budget management                 •   Excludes ad spend

                                                                        •   Performance reporting

                                                                        •   Excludes ad spend

     *requires access to Google Ads account and social media accounts                                                       £4,225
CAMPAIGN PACKAGES   23

 3-MONTH PACKAGE

Make a Connection
LinkedIn Package

LinkedIn Profile Management*                                       LinkedIn Advertising

•      Create/optimise company LinkedIn                            •   x3 months’ visibility campaign –
       profile page (content, visuals, 		                              in feed advert (includes campaign
       links etc.)                                                     configuration, messaging, design
                                                                       and targeting)
•      Join or create appropriate user groups
                                                                   •   Follower growth campaign
•      Guidelines for use (prospecting,
                                                                       (in month 1)
       posting, targeting, engaging
       with groups)                                                •   Boosted post campaign (in month
                                                                       2 or 3 – depending on content)
•      Content posting (adding client
       generated content to profile –                              •   InMail campaign (in month 2 or 3)
       works well with a blogging service)
                                                                   •   Excludes ad spend

*requires access to social media accounts
**to work within Click Dimensions, Mailchimp or Campaign Monitor
                                                                                                             £3,087.50
24   CAMPAIGN PACKAGES

                                                                                                                           Coming soon
      ONE-OFF PACKAGE

     Campaign in a Box
     Pre-Built Campaign Package
     Uses pre-created, templated assets that can be tailored to your company or message.

     Infographic Design                                            Whitepaper                                    Direct Mail

     •      Research and write an infographic                      •   Research and write topical whitepaper     •   Write and design an editable direct
                                                                                                                     mail or 4 page A5
     •      Flexible design                                        •   Design of 8 page document (in an
                                                                       editable format)                          •   Provide an editable file in Adobe
     •      Provide an editable file in Adobe
                                                                                                                     InDesign (logos, icons, fonts, colours
            InDesign (logos, icons, fonts, colours                 •   Provide an editable file in Adobe
                                                                                                                     etc. will be editable to personalise to
            etc. will be editable to personalise                       InDesign (logos, icons, fonts, colours
                                                                                                                     the partner brand)
            to partner brand)                                          etc. will be editable to personalise
                                                                       to partner brand)                              OR
             OR
                                                                       OR                                        •   Provide a print-ready file with partner
     •      Provide a print-ready file with partner
                                                                                                                     content inserted
            content inserted                                       •   Provide a print-ready file with partner
                                                                       content inserted
     Blog

     •      Research and write a blog template                     Email Template
            (template will be structured so that
            the information is presented ready for                 •   Write and design an editable
            the partner to reconfigure into their                      HTML email template
            own interpretation of it)                                                                                           £1,300
     *requires access to LinkedIn account of primary team member
BRAND & DESIGN PACKAGES   025

Training

Digital Advertising Training – Social Advertising & Google Ads

Website Performance Training – Content Strategy & SEO
26   TRAINING

     Digital Advertising Training Day
     Social Advertising & Google Ads

                                        Google Ads                            Social Advertising

     •   At central location            •   An introduction to PPC            •   An introduction to social media
     •   Two expert industry speakers   •   Getting started – setting up 		       for business
                                            your account                      •   Facebook fundamentals
                                        •   Creating your first ad            •   LinkedIn fundamentals
                                        •   Keywords                          •   Building your profiles
                                        •   Targeting                         •   Building your audience
                                        •   Google Ads tools                  •   Social media advertising
                                        •   Optimising budget                 •   Targeting
                                        •   Optimising performance            •   Scheduling content
                                        •   Google Shopping                   •   Social media goals
                                        •   Display Network and remarketing   •   Creating a social media plan
                                        •   Measurement                       •   Tips and tricks
                                        •   Tips and tricks

                                                                                              £325
TRAINING   27

Website Performance Training Day
Content Strategy & SEO

                                   Content Strategy                         SEO

•   At central location            •   The main components of a 		          •     An introduction to SEO
•   Two expert industry speakers       content strategy                     •     The fundamentals of SEO
                                   •   First steps towards documenting 		   •     Search signals
                                       your own content strategy
                                                                            •     The importance of content
                                   •   Using audience insight to craft an
                                                                            •     Keywords
                                       effective content strategy
                                                                            •     Assessment and measurement
                                   •   Determining the best distribution
                                       channels for your content            •     Creating an SEO plan

                                   •   Measuring the effectiveness of 		    •     Tips and tricks
                                       your content
                                   •   Monetising your content for
                                       marketing success
                                   •   Building a content plan and
                                       manage the content workflow

                                                                                             £325
028   BRAND & DESIGN PACKAGES

      Rachel Haines
      Phone: +44 777 3555 426
      Email: rhaines@qbsgroup.com
      www.qbsgroup.com

      Phone: +31 88 7660 500
      marketing@qbsgroup.com
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