Redken - Education 2017
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EDUCATION
WELCOME! BO0KING YOUR
To REDKEN EDUCATION 2017 and our first digital
education brochure! This year’s education portfolio
features brand new program formats including:
EDUCATION & KIT LIST
• Business & Coaching (Page 17)
• Styling & Finish (Page 12)
OPTION 1
• Creative Color (Page 5)
Call Redken bookings directly on 0800 028 3448
to book and pay for your chosen program using
• Men’s Design (Page 15) credit/debit card.
You will also find our principle based education in Color
and Design and our Love Redken and Redken Specialist
programs (Page 17) which will ensure you are the Redken OPTION 2
Authority in salon! Book your education with your sales consultant
Redken.co.uk is the place for the most up to date education and use your CLUB 5TH AVENUE points.
dates and information. Here you will also be able to Course confirmation will be sent to the email
download our NEW FOR 2017 LTD:ED Limited Edition address you provide on booking.
brochure featuring new platforms in Creative Color, Design
and Mens programs!
We think you will have everything you need to learn, earn
and live better in 2017!
KIT LIST
Your hairdressing kit is required for practical programs.
High Five! To include, but not exclusive to, scissors, plastic tail
and other combs, plastic section clips, preferred heat
Thea Blight styling tools & clippers where relevant.
Country Education Manager, Redken UK&I
CONTENTS CHANGES & CANCELLATION
Redken operate a two week cancellation policy and
5. COLOR 10. DESIGN 13. STYLING 15. MENS reserves the right to make changes to programs and
will endeavour to do so within this timeframe.
17. BUSINESS & DIGITAL 23. PROFESSIONAL SAFETY
CHOOSING YOUR EDUCATION PROGRAM
EDUCATION AT A GLANCE
COLOR STYLING MENS
• Color Obsessed! • Runway Trends • Barber Starter
• Express Color Obsessed! • Style Envy NEW for 2017! • Think Like A Man
• Color ER • Men Street Style NEW for 2017!
• Express Color ER
• Placement Matters
• Color Trends
BUSINESS & DIGITAL
• Balayage Certification • Creative Business Coaching NEW for 2017!
• Certified Haircolorist • Discover Digital
• Winning Ways Leadership
• Winning Ways Profitability
DESIGN • Train The Trainer
• Principles of Presentation NEW for 2017!
• Design Obsessed! • Love Redken
• Design Trends • Redken Specialist
• Certified Design Stylist NEW for 2017!
CERTIFICATION
We recommend the
+ +
COLOR OBSESSED! COLOR ER PLACEMENT MATTERS = CERTIFIED
HAIRCOLORIST
DESIGN OBSESSED! + DESIGN TRENDS =
following programs CERTIFIED
before embarking DESIGN
on certification
STYLIST
COLOR
COLOR OBSESSED! COLOR ER
2 DAY PRACTICAL & THEORY
Colorists of all levels will benefit from understanding the
2 DAY PRACTICAL & THEORY
Be confident in dealing with all color challenges that salon life
principles of color and knowledge of the Redken portfolio can throw at you! With an understanding of Redken’s principles
which will lead to excellence in all your of color, you will be an expert in making bold color changes
color services. as well as subtle rescues with step by step formulations from
consultation all the way through to completion.
Gain confidence in your color decisions, understand
the effects of color on the hair and have control Learn salon friendly use of Redken’s lighteners as well as tint
over the outcomes. back techniques using Chromatics and Shades EQ.
Color Obsessed is part of your preparation to Color ER is part of your preparation to becoming
becoming a Redken Certified Haircolorist! a Redken Certified Haircolorist!
ESSENTIAL ESSENTIAL
£245 OR 24,500 POINTS £260 OR 26,000 POINTS
COLOR OBSESSED DATES: COLOR ER DATES:
LONDON LONDON
APR 10 & 11 , JUL 3 & 4 , OCT 3 & 4
TH TH RD TH RD TH
MAR 13TH & 14TH, MAY 2ND & 3RD, JUL 24TH & 25TH, OCT 24TH & 25TH
MANCHESTER MANCHESTER
MAY 8 & 9 , OCT 10 & 11
TH TH TH TH
MAY 23RD & 24TH, OCT 23RD & 24TH
DUBLIN
JUN 13TH & 14TH
PLACEMENT MATTERS EXPRESS COLOR OBSESSED!
1 DAY PRACTICAL & THEORY
Our Redken Artists will guide you through Redken’s principles
1 DAY THEORY
Our one day fast track platform is ideal as a refresher for
of highlighting with unique foil techniques that will revolutionize the advanced colorist or can be used as an introduction
your highlight application. to Redken color before honing your skills with our
other color education platforms!
Experience the Redken stitch guide method and understand
how the right products can show off your technical skills.
You will be confident in all aspects of highlighting whether
it is the barely there to the bright and bold. ESSENTIAL £160 OR 16,000 POINTS
Placement Matters is part of your preparation to becoming
a Redken Certified Haircolorist! DATES: LONDON JUN 28TH, SEP 13TH, OCT 13TH MANCHESTER JUL 18TH
ESSENTIAL & EXPERIENCED
£110 OR 11,000 POINTS
EXPRESS COLOR ER
PLACEMENT MATTERS DATES:
LONDON
1 DAY THEORY
APR 25TH, JUL 10TH, AUG 21ST, NOV 21ST Color Emergency Room! In our one day fast track platform
challenge and refresh your knowledge on color correction,
rescuing mistakes and resolving in salon challenges!
MANCHESTER
JUN 6TH, AUG 1ST, NOV 2ND
ESSENTIAL £170 OR 17,000 POINTS
DUBLIN DATES: LONDON JUL 11TH, SEP 20TH, NOV 1ST MANCHESTER JUL 19TH
JUL 17TH
REDKEN CERTIFIED HAIRCOLORIST CERTIFIED
HAIRCOLORIST
7 DAY JOURNEY
Our ultimate color program! During this 7 day program, you will become a Redken Color expert,
a product specialist, be confident in the science of haircolor and have a perfect application technique.
This intense program culminates in a technical and written exam, measuring your skills and knowledge
to manage any client’s color query with confidence and be the Redken color guru in your salon.
Color Obsessed, Color ER and Placement Matters should be completed
prior to embarking on the RCH journey.
MASTER
£1,200 OR 120,000 POINTS
REDKEN CERTIFIED HAIRCOLORIST DATES:
LONDON JOURNEY 1 MANCHESTER JOURNEY 1 DUBLIN JOURNEY 1
FEB 21ST, 22ND, 23RD, MAR 7TH, 8TH, 27TH, 28TH MAR 2OTH, 21ST, 22ND, APR 5TH, 6TH, 18TH, 19TH JULY 18TH, 19TH, 20TH, 25TH, 26TH, AUG 15TH, 16TH
LONDON JOURNEY 2 MANCHESTER JOURNEY 2
MAY 8 , 9 , 10 , 23 , 24 , JUN 6 , 7
TH TH TH RD TH TH TH
AUG 21ST, 22ND, 23RD, SEP 11TH, 12TH, 26TH, 27TH
LONDON JOURNEY 3
SEP 5TH, 6TH, 7TH, 25TH, 26TH, OCT 17TH, 18TH
COLOR TRENDS BALAYAGE CERTIFICATION
1 DAY PRACTICAL & THEORY
This creative color day will have you making the latest
1 DAY PRACTICAL & THEORY
Get to grips with the most sought after technique by consumers!
seasonal color formulas taking inspiration from magazines, What is your understanding of Balayage? What are your
the runway and beauty industry. Create your own bespoke customers seeing on Social Media? Test your knowledge
formula kit to take back to salon and share with your fashion and learn how to achieve perfect freehand results every time!
forward clients and educate your team! Be an expert in using our freehand lightener and the
rest of the lightening & color portfolio!
ESSENTIAL & EXPERIENCED ESSENTIAL, EXPERIENCED & MASTER
£250 OR 25,000 POINTS £250 OR 25,000 POINTS
COLOR TRENDS DATES: BALAYAGE CERTIFICATION DATES:
LONDON LONDON
APR 24TH, JUL 31ST
MAR 21ST, MAY 15TH, JUN 12TH
MANCHESTER
MAR 13TH, JUL 4TH
DUBLIN
NOV 20TH
DESIGN
DESIGN OBSESSED! DESIGN TRENDS
2 DAY PRACTICAL & THEORY
Redken Artists will demonstrate and help you understand
1 DAY PRACTICAL & THEORY
Work with our Redken Artists to push your design cutting
our Principles Of Design, from the head shape, section skills to new levels with advanced techniques, such as
patterns, elevation, direction and how to use your design disconnection and texturizing as well as the unique Double
tools for the greatest effect! You will learn the techniques Diamond! Ensuring that you produce principle based yet
that produce excellence with every cut! creative haircuts in the salon every day!
Design Obsessed is part of your preparation for the Design Trends is part of your preparation for the
Redken Certified Design Stylist. Redken Certified Design Stylist.
ESSENTIAL EXPERIENCED & MASTER
£360 OR 36,000 POINTS £250 OR 25,000 POINTS
DESIGN OBSESSED DATES: DESIGN TRENDS DATES:
LONDON LONDON
AUG 1 & 2
ST ND
MAR 29TH, SEP 18TH
MANCHESTER MANCHESTER
MAY 15 & 16
TH TH
JUN 13TH
DUBLIN
APR 24TH & 25THNEW! CERTIFIED DESIGN STYLIST CERTIFIED
DESIGN
2 DAY PRACTICAL & THEORY
Our ultimate design program! After this 2 day program you will
STYLIST
be certified as the authority in design for your salon with a wealth
of knowledge on principles of design, shape and movement.
Culminating in a practical exam this is your chance to
prove your design prowess!
Design Obsessed and Design Trends must be completed prior
to embarking on the Redken Certified Design Stylist.
MASTER
£360 OR 36,000 POINTS
DESIGN STYLIST CERTIFICATION DATES:
LONDON
APR 26TH & 27TH, NOV 13TH & 14TH
MANCHESTER
SEP 19TH & 20TH
DUBLIN
OCT 10TH & 11THSTYLING
RUNWAY TRENDS NEW! STYLE ENVY
1 DAY PRACTICAL
Straight from Fashion Week our Redken Artists will introduce
1 DAY PRACTICAL
NEW FOR 2017! Fishtail, Waterfall, Ladder, Goddess?
you to Redken Global Ambassador Guido Palau’s latest Become an expert in braiding techniques and give your
runway looks and challenge you to create your own front clients social media ready hair with Redken Styling!
cover iconic style!
You will be the trends expert in salon!
Understand what it takes to be a backstage stylist
with the Redken Style Mantra!
ESSENTIAL, EXPERIENCED & MASTER
ESSENTIAL, EXPERIENCED & MASTER £250 OR 25,000 POINTS
£250 OR 25,000 POINTS
STYLE ENVY DATES:
RUNWAY TRENDS DATES: LONDON
LONDON MAR 22ND, OCT 9TH
MAY 22ND, OCT 23RD MANCHESTER
MANCHESTER MAR 15TH
OCT 4THMEN’S STREET STYLE WITH LEE STAFFORD 1 DAY PRACTICAL NEW FOR 2017! Redken Ambassador Lee Stafford will be presenting the most rock and roll street styles seen on influencers and fashion trailblazers for you to change up the mens styles you are producing for gents in salon. ESSENTIAL, EXPERIENCED & MASTER £250, OR 25,000 POINTS STREET STYLE DATES: LONDON MAR 20TH, OCT 16TH
BARBER STARTER THINK LIKE A MAN
1 DAY PRACTICAL
Discover a routine to men’s haircutting by learning key
1 DAY PRACTICAL
Become the Redken For Men in salon ambassador and grow
barbering tools and techniques. your men’s business through your skills in mens grooming!
You will gain the key starter techniques of clipper work, You will advance your skills in hairlines, blending out, scissor
blending and scissor-over-comb to confidently and clipper-over-comb as well as shaping and edging on
perform men’s haircuts. beards. Learn how to personalise your technical skills to
produce bespoke looks for every client.
ESSENTIAL EXPERIENCED & MASTER
£250 OR 25,000 POINTS £250 OR 25,000 POINTS
BARBER STARTER DATES: THINK LIKE A MAN DATES:
LONDON LONDON
JUN 13TH
APR 19TH, SEP 4TH
MANCHESTER MANCHESTER
APR 25TH
JUN 21STDIGITAL & BUSINESS
LOVE REDKEN REDKEN SPECIALIST
1 DAY THEORY
If you haven’t fallen in love with Redken yet then you don’t
2 DAY THEORY
This program celebrates the heritage of the Redken brand.
know enough about us! Learn in-depth about the composition of the hair and the
protein and moisture technologies behind the Redken range.
This platform will give you the complete grounding on our You will find the solution for all of your client’s haircare
product portfolio, including all our latest launches! You will needs and understand Redken science to give the
understand our mantras on haircare, styling and color. best possible technical services in salon.
This is the ideal starting point for anyone new to the Tribe
and wishing to start their Redken Education journey!
EXPERIENCED & MASTER
ESSENTIAL, EXPERIENCED & MASTER £150 OR 15,000 POINTS
COMPLIMENTARY REDKEN SPECIALIST DATES:
LOVE REDKEN DATES: LONDON
APR 5TH & 6TH, NOV 6TH & 7TH
LONDON
MAR 23RD, APR 20TH, MAY 17TH, JUL 26TH, AUG 23RD, OCT 11TH, NOV 20TH MANCHESTER
APR 3RD & 4TH
MANCHESTER
MAR 7TH, APR 20TH, JUL 4TH, AUG 9TH, OCT 17TH, NOV 7TH
DUBLIN
NOV 6THWINNING WAYS PROFITABILITY WINNING WAYS LEADERSHIP
1 DAY THEORY
Improve your profit, lower your stress and inspire your team.
1 DAY THEORY
Our Redken Business Artists will share their secrets on how
Work with our Redken Business Artists to understand the to coach and motivate your salon team and empower
practical and workable solutions to running a successful salon. them to understand your business vision.
From completing your own salon health check to developing Become confident in your people management skills and
and maintaining a salon success psychology, this platform emerge as a coach, mentor and ultimately a leader.
will give you the kick start to grow your business.
EXPERIENCED & MASTER EXPERIENCED & MASTER
£250 OR 25,000 POINTS £250 OR 25,000 POINTS
PROFITABILITY DATES: LEADERSHIP DATES:
LONDON
LONDON MAR 1ST, NOV 8TH
OCT 19TH
MANCHESTER
MAY 10THDISCOVER DIGITAL NEW! CREATIVE
1 DAY THEORY BUSINESS COACHING
Our digital program provides you with an introduction to the
digital revolution; highlighting past and present trends to
give you an understanding of how each of the various digital
channels can be utilised to drive your business forward.
4 DAY JOURNEY
NEW FOR 2017! How do you lead, motivate and educate your
Discover Digital covers topics such as improving your website, team to achieve great results? This 4-day program is designed
search-engine optimisation, PPC marketing, email marketing to work with Salon Owners, Managers or the team providing you
and social media marketing. Please note you should bring with operational systems for business growth. Motivating Stylists
your laptop and all social media log-ins. to increase client bills, additional services and retail, including
Redken’s Salon Emotion and Customer Excellence System.
EXPERIENCED & MASTER DAY 1:
Salon Owners/
DAY 2:
Stylists with Salon
DAY 3:
Salon Owners/
DAY 4:
Stylists with Salon
£250 OR 25,000 POINTS Managers Owners/Managers Managers Owners/Managers
A questionnaire will be circulated before day one to gain an insight into
your business and develop a personalized system for your salon!
DISCOVER DIGITAL DATES: Book the whole journey and enjoy an Education Bundle 25% discount!
LONDON MASTER EDUCATION BUNDLE
AUG 22ND
£450 OR 45,000 POINTS 4 DAY JOURNEY
DUBLIN £150 OR 15,000 POINTS FOR INDIVIDUAL DAY(S)
MAR 20TH
CREATIVE BUSINESS COACHING DATES:
LONDON JOURNEY 1 LONDON JOURNEY 2
MAY 11 , JUN 14 , JUL 12 , AUG 9
TH TH TH TH
AUG 14TH, SEP 12TH, SEP 28TH, NOV 2NDNEW! TRAIN THE TRAINER NEW! PRINCIPLES OF
2 DAY THEORY PRESENTATION
NEW FOR 2017! Want to take your training skills to the
next level? Work with our Redken Artist to develop and
strengthen your teaching.
1 DAY THEORY
NEW FOR 2017! Presenting to your team or at an industry
This platform shares methods and techniques on how to
plan out, execute and evaluate the best possible training event can make the most experienced hairdresser feel
session in the salon regardless of time. It will help you deliver nervous! Raise your game in confidence, presentation style
impactful and inspiring training sessions that will educate and delivering your message in our new program. You will
and empower your salon teams to even better effectiveness. work with Redken Artist Chris Moody on how to engage your
With proven methods from planning to understanding your audience, control nerves, put people at their ease and handle
learning space and everything in it discover how your the trickier members of your audience!
training sessions can become bigger and better!
If you want to wow your team and potential audiences in
2017 with your practiced and confident delivery, this is
the program for you! Book now for this one off date!
MASTER
£250 OR 25,000 POINTS EXPERIENCED & MASTER
TRAIN THE TRAINER DATES: £250 OR 25,000 POINTS
LONDON PRINCIPLES OF PRESENTATION DATES:
JUL 5TH & 6TH
LONDON
AUG 30THPROFESSIONAL SAFETY
48 HOURS BEFORE! ATTENTION !
Allergy alert test must be done 48 hours before each application of BLACK HENNA TATTOOS:
the colorant, as an allergy can develop suddenly, even though you Check with your client. If your client
have previously applied the colorant or another colorant on your client. has ever had, even once, a black henna
Redken has designed a protocol which will enable you to manage your tattoo, your client may have become
clients’ color experience and determine the need to carry out allergy allergic without knowing it. Do not use
alert test. The protocol follows a 3-step consultation with your colour the product, unless you have done the
client, to accompany the application of a Redken coloration: allergy alert test 48hrs before use.
• Step 1: Professional consultation DO NOT USE IF:
• Step 2: How to carry out an allergy alert test
• Your client is under 16 years of age
• Step 3: How to carry out a color application
• Your client has a rash on their face or
Refer to your professional safety booklet for more information. sensitive, irritated and damaged scalp
Record the allergy alert test information on your client record card. • Your client has ever experienced any
reaction after coloring their hair
HOW TO CARRY OUT AN ALLERGY ALERT TEST
1. First, remove earrings
2. CLASSIC TECHNOLOGY AND CHROMATICS ODS2 TECHNOLOGY:
Behind the ear and using a cotton-bud, apply a little of the
unmixed product sufficient to cover an area of 1 to 2cm2
(eg. The size of a small coin)
3. Re-apply 2 or 3 times allowing it to dry between each application
4. Leave for 48 hours WITHOUT WASHING, COVERING OR TOUCHING
If during the course of this period you or your client notice any abnormal
reactions such as intense reddening, itching or swelling in or around the
test area, DO NOT APPLY THE COLORANT and recommend that your
client seek medical advice before any further colour applications are made.You can also read
