Matthew Toavs, M.S. Green Mission Specialist Whole Foods Market

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Matthew Toavs, M.S. Green Mission Specialist Whole Foods Market
Matthew Toavs, M.S.
Green Mission Specialist
 Whole Foods Market
Matthew Toavs, M.S. Green Mission Specialist Whole Foods Market
 Over 316 stores in USA, Canada, and UK
 12 operating regions
 64,000+ Team Members
 FY2011 Sales $10.1B
Matthew Toavs, M.S. Green Mission Specialist Whole Foods Market
 Selling the Highest Quality Natural and Organic
    Products Available
   Satisfying and Delighting Our Customers
   Supporting Team Member Happiness and Excellence
   Creating Wealth Through Profits & Growth
   Caring about our Communities & Our Environment
   Creating ongoing win-win partnerships with our
    suppliers
   Promoting the health of our stakeholders through
    healthy eating education.
Matthew Toavs, M.S. Green Mission Specialist Whole Foods Market
 Selling the Highest Quality Natural and Organic
    Products Available
   Satisfying and Delighting Our Customers
   Supporting Team Member Happiness and Excellence
   Creating Wealth Through Profits & Growth
   Caring about our Communities & Our Environment
   Creating ongoing win-win partnerships with our
    suppliers
   Promoting the health of our stakeholders through
    healthy eating education.
Matthew Toavs, M.S. Green Mission Specialist Whole Foods Market
 Composting is our
 opportunity to close a loop,
 recycle the nutrients
 contained in our food
 waste, and get them back
 into the soil to grow more
 food. This is much better
 than entombing those
 nutrients in a landfill and
 critical to us as a food
 company!
Matthew Toavs, M.S. Green Mission Specialist Whole Foods Market
Without Composting         With Composting

                                             10%

                     25%                             25%
   75%
                                65%

     Trash   Recyclables    Trash   Recyclables    Compostables
Matthew Toavs, M.S. Green Mission Specialist Whole Foods Market
 Because Whole Foods Market has a strong focus on
 perishables, we have a slightly higher percentage of
 compostables in our waste stream: 65% at WFM vs
 50% or lower for other grocers.
Matthew Toavs, M.S. Green Mission Specialist Whole Foods Market
From an audit performed at one of our Chicago locations
by Waste Management’s Green Squad SM
Matthew Toavs, M.S. Green Mission Specialist Whole Foods Market
Buy it - review spoilage and use
reporting tools to eliminate over-
              ordering
    Cull it - produce becomes
   ingredients for other teams

       Donate it - to local
          food banks

            Compost
                it
                     Adapted from US EPA’s Food Hierarchy
Matthew Toavs, M.S. Green Mission Specialist Whole Foods Market
Prep Foods makes
                          soup, gelato, hot
                             bar, salads

                         Meat makes stuffed
          Edible items   peppers, kabobs, &
                         garnishes their case
           staged for
          use on other
             teams       Bakery makes fruit
                               tarts

Produce                   Unclaimed items
 Culls                   are staged for food
             Inedible       bank pick-up
            items and
              waxed                              Compost
          cardboard go                          Compactor
          into compost
              toters
 Our Devon, PA store partners
  with two area homeless shelters
  to take the “Health Starts Here”
  message to them and to feed the
  patrons high quality, chef-
  prepared meals.
 Culled flowers are used for each
  table’s centerpiece. We wear chef
  coats when we serve to
  demonstrate that the residents
  are important and that we are
  proud to be there with them.
 We are culling about 1,500
  pounds of usable food each
  month from this small store.
 Where we have been able
  to join or establish a
  route system with a local
  composter or trash
  hauler, we have used the
  store compactor for
  compost rather than
  landfill-bound materials.
 Landfill then goes into a
  smaller top-loading
  dumpster.
 In some other markets
 where no route system
 has been established or
 no industrial scale
 compost facility exists,
 our stores palletize
 compostable waste and
 backhaul it to their
 regional distribution
 center where it is
 consolidated and sent on
 to the composter.
 A few stores have
 partnered with local
 farmers to pick up food
 waste for composting on
 their farms.

                            Our store in St Paul, MN
                            works with a farmer with
                            a route system to pick up
                            food waste for conversion
                            into hog feed.
 Some stores have also
  piloted on-site
  pulpers, composters,
  waste-to-water,
  dewaterers, etc.
 We have been
  approached to try a      Our Lincoln Park store
  large scale, on-site     in Chicago, IL donates
  vermicomposting          produce waste to the
  system in Toronto.       Lincoln Park Zoo.
 We offer finished compost
  bagged for sale in our floral
  departments.
 Our Mid-Atlantic region
  repurposed pails from prepared
  foods and specialty departments
  and sold our compost in
  refillable buckets.
 Many regions work with their
  composter to donate compost to
  local community and school
  gardens.
 We can also possibly work with
  local vendors who might like to
  buy it and use it on their farms.
  (win-win partnerships with our
  suppliers!)
 The North Atlantic and
 North East Regions’
 collaboration with other
 grocers, MA DEP, and
 EPA led to the publishing
 of the Supermarket
 Composting Handbook:
 http://www.mass.gov/de
 p/recycle/reduce/smhan
 dbk.pdf
 Concept of Compost is as old as the Earth, but it is a
  new language to most people. Even at WFM, new
  Team Members often ask, “what is compost?”
 Constant Training and Accountability
   In-Store Educators at each store and facility.
 We strive to erase the “just throw it away” mentality
  because, of course, there is no such place as “away”.
 Des Moines, IA
 Detroit, MI
 Indianapolis, IN
 FL
 Oahu, HI
 Omaha, NE
 Non-food compostables… Liners, cutlery, etc.
 Certified and facility verified compostable
 Weeding through the plethora of Green Washing
   “Biodegradable”
 GMO feed stock vs. Whole Foods Market values
   Whole Foods Market has enrolled all of our private label
    products in the NON GMO Project. We actively pursue
    compostable packaging that is manufactured from Non-
    GMO and Non-Food crops.
 Composting food waste is a fundamental component
  of our Green Mission’s quest for Sustainability.
 Collaborating with a wide variety of vendors and
  competitors has paved the way to success.
 Our passionate Team Members and commitment to
  our core values have driven
  Whole Foods Market to
  find and create a diverse
  array of composting
  programs.
Questions?

                Matthew Toavs
      Whole Foods Market – Global Support
        550 Bowie St, Austin, TX 78703
       matthew.toavs@wholefoods.com
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