MEDIA INFORMATION 2019 - Mein Fahrradmagazin - PRICE LIST No. 2 - Delius Klasing
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MEDIA INFORMATION 2019
Mein Fahrradmagazin
Foto: © Jan Greune
PRICE LIST No. 2
SUMMARY 2
MYBIKE PRINT MYBIKE DIGITAL
The Magazine 3 MYBIKE App 11
Readership 4 MYBIKE App FlexSlider 12
Dimensions / Rates Specifications App 13
Editorial section 5
Display Ads 14
Special rate MYBIKE Marktplatz 6
Display Ads Mobile 15
Ad Specials 7
Video Advertising 16
Publication schedule 8
Newsletter 17
DK-Brand-Combination 9
Content Marketing
Details of printing 10 Sponsored News 18
Advertorial 19
Specifications Website / Newsletter
DisplayAds / VideoAds / Newsletter 20
HTML5-Ads 21
EVENTS 22
CONTACT
Specialized customers 23
Brand clients 24
Click
content
for instant
information
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
THE MAGAZINE 3
TEST
E-Styleräder
STIL
EIN DESIGN-PEDELEC
IST WIE EINE VISITENKARTE,
ES VERRÄT VIEL ÜBER DEN
LEBENSSTIL SEINES
BESITZERS. SECHS STYLISCHE
RÄDER ZEIGEN IM TEST,
WAS AUSSER GUTEM
AUSSEHEN IN IHNEN STECKT
LEBEN
TEXT Uli Frieß FOTOS Andreas Jacob
tem Sattel, Doppelbrückengabel und Z-Lenker.
Wie beim Vorbild ist der Sattel des The Ruffian
nicht in der Höhe verstellbar, er lässt sich nur
begrenzt nach vorn oder hinten verschieben. We-
gen des langen Radstands und der großen Sitz-
länge braucht’s für den Griff zum Lenker lange
Arme, und auch die Beine erreichen nur deutlich
nach vorne gestreckt die Pedale. Dennoch fährt
sich The Ruffian erstaunlich bequem.
GUTER STIL IST ZEITLOS und wird nie- Vanmoof, Coboc und eflow vertrauen dage-
mals unmodern. Was kann deshalb schöner sein, gen der klassischen Diamantrahmenform. Kabel
als den persönlichen Lebensstil mit einem cha- und Züge sind weitgehend in den Rohren ver-
rakterstarken Rad zu unterstreichen? Zum Glück legt, Gepäckträger fehlen, nichts stört die klas-
wächst das Angebot an Design-Pedelecs von Jahr sischen Linien der runden Alu-Rahmenrohre.
zu Jahr – und damit auch die Vielfalt. Dennoch Die Packtaschen-Befestigungsstreben des Coboc
gestaltet sich die Suche nach dem passenden Seven Montreal verlaufen, geschickt kaschiert,
Gefährt nicht ganz einfach. Weil Großserien- Designbikes sind im Radius des Hinterrads. Alle drei Räder haben
mehr als nur Fahrräder:
hersteller ungern von der Norm abweichen und Sie betonen die per- Nabenmotoren, die Akkus verbergen sich in den
lieber viel vom Gleichen produzieren, kommen sönliche Lebenseinstellung
Designräder hauptsächlich von kleinen Firmen.
Die konzentrieren sich hauptsächlich auf den
Rahmen; Laufräder, Bremsen, Schaltungen und
Antriebssätze stammen meist von etablierten
Zulieferern. Das schränkt die Gestaltungsvielfalt
zwar ein, hat aber klare Vorteile: Die Teile sind im
Idealfall erprobt, langlebig und sicher.
Beim Design verfolgen die Hersteller unter-
Fotos: Sxxxxx asxxxxxxxx xxxxxxxxxxx
schiedliche Ansätze. Coboc, eflow und Vanmoof
setzen auf eine klare, reduzierte Formensprache,
während Diamant und Electra organische Rah-
menformen bevorzugen und die Räder komplett
ausstatten. Ruff Cycles spricht eine sehr spezielle
Zielgruppe an: Fans cooler Retrobikes im Bobber-
Stil – eine Reminiszenz an frühe Harley-David-
son-Umbauten. Das Konzept haben die Macher
konsequent umgesetzt – mit tropfenförmiger
Tankattrappe, tief vor dem Hinterrad platzier-
58 MYBIKE 04-18 MYBIKE 04-18 59
Published since
2018
THE MAGAZINE THE MARKET
reach MYBIKE‘s target group are people who The importance of cycling for society
110,640 readers per issue* consciously ride a bicycle, who value as a whole is increasing inexorably. The
sold circulation their bicycle and cycling. People for e-bike, in particular, is proving to be a
44,700 copies** whom cycling meets different needs: strong driving force in this development,
Frequency of publication Sport, leisure time, active health, nature motivating more and more people to
6× per year, bimonthly experience, environmentally friendly use the bicycle in their leisure time,
Magazine size mobility, smart and sustainable mobility, holidays and everyday life. The need for
210 mm × 270 mm holiday pleasure. People who regard information on the subject of „riding a
the bicycle as modern, contemporary, bicycle“, in particular on e-bike concepts
Processing
Saddle stitch sustainable, ecologically friendly, sporty, and e-relevant topics, is constantly
technically attractive, integrated into the growing. Modern pedelecs are complex,
Copy price
€ 4.90 digital world. With our cycling know-how, integrated vehicles, the price level
we create a special interest magazine is comparatively high. This and the
*readers survey 2018 / 2,0 readers per issue
**according to the publisher with a generalist approach for them. increasing differentiation of bicycle
MYBIKE offers independent tests of categories make competent purchasing
bicycles with and without engines, advice and neutral, transparent and
detailed travel and tour descriptions, reproducible tests, such as those
inspiration from fantastic photos, topics offered by MYBIKE, an indispensable
relevant to everyday life such as traffic guide for the purchase decision of end
and city planning, lifestyle topics and consumers.
entertainment that inspires people to
cycle. MYBIKE is the journalistic home
for people who ride bicycles - their
stories, ideas and achievements inspire
both makers and readers.
READERSHIP 4
110,640 1,408 NEARLY 40%
of MYBIKE readers
readers are reached
by MYBIKE per issue
EURO
at free disposal
want to buy an e-bike
next, while around
32% still prefer a
79%
per month motorless bike.
ACTIVE AND HEALTHY
To be ecologically friendly, to be
of our readers are men in touch with nature... for MYBIKE
readers cycling means active and
3,142 EURO healthy leisure time experience.
is the average amount
the MYBIKE reader wants TEST WITH
OVER
DRIVE
54%
to spend on the next
e-bike, the next trekking 56% judge that is very
or touring bike may important 49% say that
the topic of
TRAVEL is
cost 2,259 Euro about consulting 36% one of the
main interests
about customer care
3,617
besides
and service cycling
EURO
average net household income
(total population 3,068 Euro)
78 MINUTES
is the average reading time per issue
TYPES OF CYCLISTS
34% describe themselves as everyday cyclists, 19% as
leisure cyclists. 18% love sports cycling and 17% use
53.2 YEARS
their bikes mainly to go to work. Holiday cyclists are a is the average age of
strong group (12%). MYBIKE readers
Source: AWA 2018 and Readers Survey 2018 (Market Research)
DIMENSIONS / RATES 5
EDITORIAL SECTION
SIZE 4C / BW
App
1/1 5,100.00 € included
+ linkactivation
1/2 3,060.00 € + picture gallery
1/3 2,040.00 € + videos
2/1 page 1/4 1,830.00 €
Trim size* 420 × 270
2/1 7,600.00 €
SPECIAL POSITIONS
4C / BW
inside front cover 5,600.00 €
inside back cover 5,300.00 €
1/1 page Back cover 5,800.00 €
Trim size* 210 × 270
Opening Spread 8,400.00 €
The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
1/2 page vertical 1/2 page horizontal 6 adverts 6% 3 pages 10 % 3 issues 10 %
Trim size* 96 × 270 Trim size* 210 × 130
9 adverts 9% 6 pages 15 % 4 issues 15 %
12 adverts 12 % 9 pages 18 % 5 issues 20 %
18 adverts 15 % 12 pages 21%
24 adverts 18 %
Section discount and bonus sales on request.
1/3 page vertical 1/3 page horizontal
Trim size* 70 × 270 Trim size* 210 × 88
AGENCY COMMISSION 15%
SERIES DISCOUNTS
Series discounts, extended volume discounts and sales bonus are available
upon request.
1/4 page 1-column 1/4 page 2-columns
Trim size* 50 × 270 Type area 88 × 111
Reprints and PDFs of editorial content on request.
Please ask for our price list.
1/4 page 4-columns
Trim size* 210 × 66 * All advertisements with bleed format must have a trim of 3 mm around the page. All important elements have to be
10 mm away from the trim. All format specifications in mm (Width x Height)
DIMENSIONS / RATES 6
SPECIAL RATE MYBIKE MARKTPLATZ
SIZE B/W 2C 4C
App
1/1 3,250.00 € 3,520.00 € 4,060.00 €
included
1/2 1,650.00 € 1,760.00 € 2,030.00 €
+ linkactivation
1/3 1,100.00 € 1,180.00 € 1,355.00 €
1/1 page 1/4 825.00 € 880.00 € 1,020.00 €
Type area 180 × 231
Trim size* 210 × 270 1/8 412.00 € 440.00 € 520.00 €
1/16 205.00 € 230.00 € 260.00 €
1/32 105.00 € 115.00 € 130.00 €
The prices quoted are exclusive VAT.
ISSUE DISCOUNTS
1/2 page vertical 1/2 page horizontal 3 issues10 %
Type area 88 × 231 Type area 180 × 111
4 issues 15 %
Trim size* 96 × 270 Trim size* 210 × 130
6 issues 25 %
No further discounts!
AGENCY COMMISSION 15%
1/3 page quer
Type area 180 × 74
CLASSIFIED ADVERTISING PER MM/1-COLUMN
b/w = 4.45 € 2c = 4.80 € 4c = 5.60 €
START OFFER
For first time advertisers on request.
1/4 page 1-column 1/4 page 2-columns
SPECIAL POSITIONS
Type area 42 × 231 Type area 88 × 111
No placement requirements.
1/4 page 4-columns 1/8 page
Type area 180 × 55 Type area
1-column 42 × 111
2-columns 88 × 55
4-columns 180 × 25
1/16 page 1/32 page
Type area Type area
vertical 42 × 55 42 × 25
horizontal 88 x 25
* Trim on all sides +3mm. Text and image-critical parts must be placed 10 mm from the outside.
Minimum size for ads = 1-column, 10 mm All format specification in mm (Width x Height)
AD SPECIALS 7
INSERTS
MAXIMUM MINIMUM SUBSCRIPTION
WEIGHT PRICE* INSERTIONS
SIZE INSERTION CIRCULATION
up to 25 g 90.00 € per thsd.
up to 50 g 120.00 € per thsd.
190 x 260 mm
Partial booking 20,000
3 samples Domestically, can only be
up to 75 g 145.00 € per thsd. based on Nielsen copies
when placing booked as a whole
areas possible.
the order
up to 100 g 195.00 € per thsd.
up to 125 g 265.00 € per thsd.
*Further on request. Additional costs when booking the subscription circulation.
Transfer your insert in the APP. Find more information on page 11.
ADHESIVE INSERTS
SIZE PRICE
postcard 47.00 € per thsd. + costs for the 1/1 page carrier advertisement
+ additional costs when booking the subscription circulation
booklet 68.00 € per thsd.
Please send stand samples and 10 adhesive inserts for a
product sample from 77.00 € per thsd. test run before the closing date.
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per thsd. Paper quality: 70-150g/m2
6-pages 130.00 € per thsd. Format: Please contact the media sales department
for specifications
8-pages 150.00 € per thsd.
Insertion: only overall.
12-pages 170.00 € per thsd.
Position: In the middle of the magazine „artificial middle“
16-pages 190.00 € per thsd. (Additional costs on request)
The prices quoted are exclusive VAT.
Weitere Informationen zu den Ad Specials finden Sie unter: www.dk-mediasales.de/ad-specials
AGENCY COMMISSION 15%
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Ad Specials are not valid for discount!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All others special insertions on request.
The material must be delivered at least three weeks before the on-sale date (duty paid and delivered free to the printers).
Shipping documents are obligatory! Please include the following details: reason for transfer, magazine, number of issue, total
weight, volume and pack size.
PUBLICATION SCHEDULE 8
ISSUE FIRST SELLING DAY MAIN TOPICS BOOKING DEADLINE PRINT DATA DEADLINE
big travel Special (XXL size)
02/2019 13.02.2019 02.01.2019 14.01.2019
readers survey
03/2019 10.04.2019 27.02.2019 11.03.2019
04/2019 19.06.2019 big travel Special (XXL size) 08.05.2019 20.05.2019
05/2019 07.08.2019 26.06.2019 08.07.2019
06/2019 09.10.2019 28.08.2019 09.09.2019
01/2020 11.12.2019 30.10.2019 11.11.2019
E-BIKE - THE CATALOGUE
BOOKING DEADLINE
ISSUE FIRST SELLING DAY BOOKING DEADLINE PRINT DATA DEADLINE
AND DATA DELIVERY
ADVERTS ADVERTS
FOR PRODUCT ENTRIES
01/2019 14.03.2019 14.01.2019 06.02.2019 14.02.2019
DK-BRAND-COMBINATION 9
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %
DETAILS OF PRINTING 10
PRINTING PROCESS
Content: Web-fed offset (profile: Fogra 39 standard (ISO Coated v2), max. 280% area coverage)
Cover: Sheet-fed offset (profile: Fogra 39 standard (ISO Coated v2), max. 280% area coverage)
European colour scale. Slight tone values depend on the printing process.
FILE FORMATS
Adobe-PDF /X-4/X-3/X-1a
Mode: CMYK
FONTS
All used fonts have to be integrated or changed into pathways.
RESOLUTION
300 dpi for b/w or colour images
1200 dpi for line illustrations
IMPORTANT INFORMATION
All important elements (texts, images, illustrations) have to be placed at least 5 mm away from the trim.
Costs for data generation are not included in the advertisement price.
Special colours and data in the RGB-Mode are not processable. The customer is responsible for the correct data transfer and the
replication quality. The printer does not conduct any corrections.
PROCESSING
saddle stitch
DATA DELIVERY EDITORIAL SECTION
anzeigen.dk@bertelsmann.de (up to 10 MB)
anzeigen@mat.mohn.bertelsmann.de (files larger than 10 MB)
DATA DELIVERY TREKKINGBIKE MARKTPLATZ
mybike.mohnmedia@bertelsmann.de
AD MANAGER TERMS OF PAYMENT Postbank Hannover
SUPPORT MEDIA SALES BIC PBNKDEFFXXX
Payment in advance is much
PRINT & APP
preferred, sometimes compulsory. IBAN DE65 2501 0030 0109 0213 01
Isabelle Lode
It can be made either by credit card
telephone: +49 521 559 366 STANDARD TERMS AND
(Visa or Master Card) or money
i.lode@delius-klasing.de CONDITIONS
transfer (bank account):
The current terms and conditions are
Commerzbank Bielefeld available at www.delius-klasing.de/agb
BIC DRES DE FF 480
IBAN DE20 4808 0020 0208 3942 00MYBIKE APP 11
The MYBIKE App is available parallel to the printed issue.
The App isn’t a simple adaption. It’s enriched with additional,
interactive features.
The advertisements and special insertions will be adopted for
the MYBIKE App. Multimedia-based content such as videos,
picture galleries and interactive charts provide additional value
for the readers.
KEYFACTS
• 1,606 sales per issue
• 2,834 readers per issue
• 248 App user per day
According to the publisher Ø 2018
INSERTS
PRINT-/APP COMBINATION
RUNTIME PACKAGE ADVERTISING SIZE PRICE
insert up to
Basic 16 pages plus 150.00 €
1 Link activation
1 issue
insert up to 32 pages plus
Link activation,
Premium 225.00 €
Video integration
Gallery integration
AGENCY COMMISSION 15%
See booking deadline and delivery schedule for date on page 8.
The prices quoted are exclusive VAT.
Additional multimedia features (audio files, videos, galleries and links) on request.MYBIKE APP FLEXSLIDER 12
In addition to the regular advertising options in our digital Apps, we offer the
opportunity to book the innovative FlexSlider.
This element is a conventional slider, which can be used by advertisements as well as
for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 3 different motifs/products/functions possible
• enables sales directly out of the App
• high contact frequency and -quality
FLEXSLIDER
POSITION POSITION POSITION EXCLUSIVE
1 2 3 (Pos. 1-3)
CONTACTS 550.00 € 350.00 € 200.00 € 850.00 €
per month per month per month per month
• 7,440 monthly
According to the publisher Ø 2018 The prices quoted are exclusive VAT.
CROSSMEDIA DISCOUNT PRINT/APP 10%
(on App-price)
FlexSlider AGENCY COMMISSION 15%
....SPECIFICATIONS APP 13
DATA DELIVERY
•P
rint-/App-combination: Your print ad will automatically taken DATA FORMAT
over into the digital app issue. JPG, PNG
• Inserts: Please send us your insert as a PDF-file with single
pages. The supplement should preferably be in portrait mode DATA WEIGHT
to ensure the best possible presentation.Functionalities such max. 150 KB per file
as slides or swipes are added by us.
Please note that we need three Banners with different sizes:
In all types of app integrations you have the opportunity to • 1536 × 600 Pixel
provide additional information. The additional content is always • 2048 × 600 Pixel
indicated with icons. • 1242 × 900 Pixel
LINK ACTIVATION
Up to 3 links possible. Please inform us about the desired
positioning of the links. Make sure that your links refer to a
landing page without flash as these cannot be displayed on
iOS devices otherwise.
GALLERY
JPG, min. 800x600 pixels, max. 30 photos, please number the
pictures if an image order is desired
VIDEO
Codec H.264, 720p, anamorph, Quicktime- and Mpeg formats
are possible. max. 1 video. Please deliver the video as a file or
a download link. YouTube-videos are also possible.
DELIVERY DATE
We need the data until the deadline of the print magazine.
FLEXSLIDER
Banner must be checked and provided in a good condition.
We need the banner four business days prior the start of the
campaign.
AD MANAGER AD MANAGER
SUPPORT MEDIA SALES SUPPORT MEDIA SALES
PRINT & APP DIGITAL
Isabelle Lode Robin Döberl
telephone: +49 521 559 366 telephone: +49 521 559 310
i.lode@delius-klasing.de r.doeberl@delius-klasing.deDISPLAY ADS WWW.MYBIKE-MAGAZIN.DE 14
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
PushdownAd 900 × 90 and 900 × 300 55.00 €
Page Impressions
230,773 SidekickAd 300 × 250 and 800 × 600 55.00 €
FireplaceAd depending on the website 70.00 €
Visits
116,630 Background Reveal depending on the website 75.00 €
Parallax 630 x 840 (630 × 300 visible) 45.00 €
Unique User
FloorAd 1200 × 200 70.00 €
98,463
according to the publisher 08/18 CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
COMBINATION CROSSMEDIA + Targeting per criterion 2.50 € CPT
VOLUME DISCOUNT
DISCOUNT DISCOUNT
+ Sticky 2.50 € CPT
200,000 AI 5% 2 Websites 5%
+ Expandable 5.00 € CPT
400,000 AI 7% 3 Websites 7% Crossmedia discount
print / online 10 %
650,000 AI 10% 4 Websites 10% (on online price)
AGENCY COMMISION 15%
800,000 AI 15% 5 Websites 15% Creation of the advertisement with a surcharge.
FULLSIZE BANNER MEDIUM RECTANGLE SKYSCRAPER / HALFPAGE AD XXL BANNER BILLBOARD AD
468 × 60 (max. 700 x 60) 300 × 250 120/160 × 600 / 300 × 600 728 × 90 900 × 250
Additional
online-ads on
request.
×
FLOOR AD WALLPAPER FIREPLACE AD
1200 × 200 728 × 90 + 120/160 × 600 depending on the website
The placement shown serves as an example and therefore is not binding. Additional forms of advertising on
All format specifications in pixel. www.dk-mediasales.de/digital-formateDISPLAY ADS MOBILE 15
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
OverslideAd 100 × 200 60.00 €
Parallax 320 × 150 45.00 €
Catfish 320 × 100 50.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
Traffic share mobile
47.67%
Traffic share desktop
52.33%
according to the publisher 08/18
COMBINATION CROSSMEDIA + Targeting per criterion 2.50 € CPT
VOLUME DISCOUNT
DISCOUNT DISCOUNT
AGENCY COMMISSION 15%
200,000 AI 5% 2 Websites 5%
400,000 AI 7% 3 Websites 7% Crossmedia discount
Creation of the advertisement with a surcharge.
print / online 10 %
650,000 AI 10% 4 Websites 10% (on online price)
800,000 AI 15% 5 Websites 15%
MOBILE BANNER 6:1 MOBILE BANNER 4:1 MOBILE BANNER 2:1 MEDIUM RECTANGLE MOBILE
320 × 50 320 × 70 320 × 150 300 × 250
Additional
mobile-ads on
request.
OVERSLIDE AD PARALLAX CATFISH
100 × 200 320 × 150 320 × 100
The placement shown serves as an example and therefore is not binding. Additional forms of advertising on
All size specifications in pixel. www.dk-mediasales.de/digital-formateVIDEO ADVERTISING 16
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
Page Impressions the ad. For the Video Banner as well as Video InRead even the
230,773 delivery of only one video is necessary.
Visits
116,630
Unique User
98,463
according to the publisher 08/18
INPAGE VIDEO ADS
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Video Banner 300 × 250 55.00 €
Video InRead 640 × 480 50.00 €
Video FloorAd 1200 × 200 75.00 €
VIDEO BANNER VIDEO INREAD
300 × 250 640 × 480 Video Background depending on the website 80.00 €
All prices exclusive VAT, subject to change without notice.
COMBINATION CROSSMEDIA
VOLUME DISCOUNT
DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5%
× 400,000 AI 7% 3 Websites 7% Crossmedia discount
print / online 10 %
650,000 AI 10% 4 Websites 10% (on online price)
VIDEO FLOORAD VIDEO BACKGROUND
1200 × 200 depending on the website 800,000 AI 15% 5 Websites 15%
AGENCY COMMISSION 15%
Additional
video-ads on
request.
The placement shown serves as an example and therefore is not binding.
All size specifications in pixel.NEWSLETTER 17
The MYBIKE newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
The fact that the users have subscribed to our newsletters
on their own is the reason for exceptionally good results of
advertising in the newsletters.
Newsletter offers:
• High opening rates
• Advertising surrounded by editorial context
• Exclusiveness (max. 3 presenter placements per newsletter)
• Frequency: 12 times a year
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT
CROSSMEDIA DISCOUNT 10% (on newsletter price)
AGENCY COMMISSION 15%
Subscribers
14,064
Open rate
35.13%
(as of September 2018)
Placement without commitment.CONTENT MARKETING 18
Native Ads are
INFORMATIVE
Content Marketing plays an increasingly important role in
communication.
And for a reason:
88%
of respondents believe a
USEFUL
ADDITION
Content used in environments thematically related to the brand native ad is credible
or product provides an effective and efficient way to strengthen Native Ads are scoring
a brand‘s image or generate leads. SUSTAINABLE with intensive content
COMMUNICATION usage, while display
ads generate attention
Native Ads are a tool for and reach. Both forms
sustainable communi- of advertising com-
cation in which complex plement each other
messages are presented due to their different
and conveyed that users strengths.
will remember even later.
source: VDZ, DCORE 2018
SPONSORED NEWS
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
€ 2,150.00
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 19
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
A Display Ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
Video • Links to your website
Integration
• E-Paper Integration
OPTIONS
Online-Advertorial A
Galleries • incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
The screenshot is just an example, since it is an individual
product. All prices exclusive VAT.
6,900.00 €
Online-Advertorial A
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €SPECIFICATIONS WEBSITE / NEWSLETTER 20
DELIVERY OF THE BANNER INPAGE VIDEO ADS
By e-mail, no later than 4 working days prior the booked Format: mp4 or VAST-Redirect
starting date. We need the link separately. File size: max. 6 MB
Please deliver the video and the banner as a file or a download
Delius Klasing reserves the right to postpone the campaign if
link (no YouTube link).
the delivery of an advertisement is delayed or the banner does
not comply with the technical specifications. In that case we We also require a target URL for your video.
will postpone the campaign to the number of days that the ad
content arrived late. Therefore the contractually agreed runtime
and ad impression volume stays the same. NEWSLETTER
Format: JPG, GIF, PNG
File size: max. 100 KB
CALCULATION BASE
If you book a CPT campaign, please consider the calculation Banners, which will be placed in the newsletter, may only be
base of Ad Impressions determined by our Adserver. delivered as an image file such as JPG, GIF or PNG, as these
cannot be viewed otherwise. Please note that animations can
only be implemented via an animated GIF.
SOUND
If you wish to use sound in your banner material please notice Since not every e-mail program (e.g. Outlook) is able to play
that the sound only may start and stop after a user interaction an animated GIF, it is recommended to integrate the important
(Mouse-Over or User-Click). information in the first sequence of the file or to provide a static
picture.
CHANGE OF THE BANNER CREATIVE
It is no problem to change your banner motif during your
campaign runtime. It is also possible to place more than one
ad on your booked banner space
DISPLAY ADS – WEBSITE
Format: JPG, GIF, Redirect-TAG, Image-TAG, HTML5
File size: max. 80 KB per ad
MOBILE ADS – WEBSITE
Format: JPG, GIF, HTML5
File size: max. 80 KBSPEZIFICATIONS WEBSITE / NEWSLETTER 21
HTML5-ADS Supported file formats in HTML5 ads
Content of the HTML5 Banner File format File name extension
Here is a list of items you will find in most HTML5 creatives: HTML, CSS, Javascript html, css, js
• a main html file, typically named „index.html“ Image jpg, jpeg, png, gif
• the assets: image files (e. g. png), video files (e. g. mp4) etc. Video/Audio/Playlist mp4, m4v, wmv, m4a, avi,
• a css file webm, 3gp, ogg, mp3, aac,
ogv, m3u8
• a javascript file
Other txt, zip, xml
HTML5 ZIP file For HTML5 video assets, the most common formats are
Please bundle the HTML5 creative into a ZIP file following these H.264/MP4 and VP8/WebM. At a minimum, HTML5 video
rules: should be transcoded into these two formats.
• Name the main html file „index.html“ (without the quote
characters)
• Place the index.html file into the root of the ZIP file (do not
place it in a sub-folder)
• Place the assets into sub-folders or into the root of the ZIP
file; if you choose sub-folders, do not compress them
• Only use assets used by the HTML5 creative (do not use
„orphan“ assets)
• Keep the ZIP file as light as possible
AD MANAGER
Robin Döberl
telephone: +49 521 559 310
r.doeberl@delius-klasing.deEVENTS 22
EVENT DATE PLACE WEBSITE
BIKE Festival Willingen 17.05.2019-19.05.2019 Willingen (D) www.dk-mediasales.de/bike-festival-willingen
BIKE Festival Riva 03.05.2019-05.05.2019 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino
BIKE Festival Saalfelden
31.08.2019-02.09.2019 www.dk-mediasales.de/bike-festival-saalfelden
Saalfelden Leogang Leogang (A)
BIKE Transalp 2019 14.07.2019-20.07.2019 www.dk-mediasales.de/bike-transalp
TOUR Transalp 2019 23.06.2019-29.06.2019 www.dk-mediasales.de/tour-transalp
BIKE Women Camp 20.06.2019-23.06.2019 Molveno (I) www.dk-mediasales.de/bike-women-camp
E-MOTIONS
31.05.2019-02.06.2019 Millstatt (A) www.dk-mediasales.de/e-motions
das E-BIKE EventCONTACT SPECIALIZED CUSTOMERS 23
HEAD OF MEDIASALES CYCLING
Ingeborg Bockstette | telephone +49 521 559 270 | i.bockstette@delius-klasing.de
MEDIA SALES CYCLING
Marion Bertelmann | telephone +49 521 559 372| m.bertelmann@delius-klasing.de
Tanja Bettenworth | telephone +49 521 559 271 | t.bettenworth@delius-klasing.de
Julia Gerstner | telephone + 49 89 72960 130 | j.gerstner@delius-klasing.de
Marion Hellmann | telephone + 49 89 72960 237 | m.hellmann@delius-klasing.de
Christiane Müller | telephone + 49 89 72960 261 | c.mueller@delius-klasing.de
BENELUX
Marion Bertelmann | telephone +49 521 559 372| m.bertelmann@delius-klasing.de
FRANCE
Marc Jouanny | telephone +33 1 4355 3397 | marc-jouanny@wanadoo.fr
International Media Press + Marketing, 16, rue Saint Ambroise, F-75011 Paris
GREAT BRITAIN, USA, AUSTRALIA, NEW ZEALAND, TURKEY
Claire Beattie | telephone +44 1428 741633 | c.beattie@delius-klasing.de
Delius Klasing Verlag, Media Sales UK, 1 Drakeley‘s Field, Milland, West Sussex, GU30 7NH, UK
ITALY
Ediconsult Internazionale S.R.L. | telephone +39 010 583684 | sport@ediconsult.com
Piazza Fontane Marose, 3, I-16123 Genova
SPAIN
Eckart May | telephone +34 93 412 6292 | info@cemedia.net
Consulting Eckart May, SL, Plaza Duque de Medinaceli, 2-3-1, E-08002 Barcelona, www.cemedia.net
TAIWAN
Grace Ruan | telephone +886 47 35 0500 | grace@mail.wheelgiant.com.tw
Wheel Giant Inc., 193, Tze-Chiang Road, P.O. Box 23-80, Changhua/Taiwan
DELIUS KLASING PUBLISHING DIRECTOR EDITORIAL OFFICE
PUBLISHING HOUSE Olaf Klinger Editor-in-Chief Thomas Musch
Siekerwall 21 Steinerstr. 15 D
HEAD OF MARKETING 81369 Munich
33602 Bielefeld
telephone +49 521 559 0 AND SALES telephone +49 89 7296 020
Nicole Schwenck t.musch@mybike-magazin.de
n.schwenck@delius-klasing.deCONTACT BRAND CLIENTS 24
HEAD OF MEDIA SALES BRAND CLIENTS AND MEDIA SOLUTIONS
Ann Katrin Richard | telephone +49 521 559 275 | a.richard@delius-klasing.de
MEDIA SALES BRAND CLIENTS
Katrin Jaeger | telephone +49 521 559 282 | k.jaeger@delius-klasing.de
REPRESENTATIVES
Dirk Struwe & Bettina Gebhard | telephone +49 40 28058060 | info@struwe-media.de
Delius Klasing Verlag, Office Hamburg, Struwe Medienvermarktung, Poelchaukamp 8, 22301 Hamburg
Dirk Struwe & Bettina Gebhard | telephone +49 211 69802330 | info@gs-medienservice.de
Delius Klasing Verlag, Office Düsseldorf, G+S Medienservice, Grafenberger Allee 342, 40235 Düsseldorf
ONLINE MARKETERS
Christian Bothe | telephone +49 221 888 908 10 | christian.bothe@onvista.de
onvista media GmbH, Brabanter Str. 53, 50672 Cologne
DELIUS KLASING PUBLISHING DIRECTOR EDITORIAL OFFICE
PUBLISHING HOUSE Olaf Klinger Editor-in-Chief Thomas Musch
Siekerwall 21 Steinerstr. 15 D
HEAD OF MARKETING 81369 Munich
33602 Bielefeld
telephone +49 521 559 0 AND SALES telephone +49 89 7296 020
Nicole Schwenck t.musch@mybike-magazin.de
n.schwenck@delius-klasing.deYou can also read
