MEDIA INFORMATION 2021 - The magazine for cyclists - PRICE LIST No. 4 - Delius Klasing
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MEDIA INFORMATION 2021
The magazine for cyclists
Foto: © Skyshot/Greber
PRICE LIST No. 4
SUMMARY 2
MYBIKE PRINT BIKE DIGITAL
The magazine 3 MYBIKE App 11
Readership 4 MYBIKE App FlexSlider 12
Dimensions / Rates Display Ads 13
Publication schedule 5
Video Advertising 14
Editorial section 6
Newsletter 15
Special rate MYBIKE Marktplatz 7
Content Marketing
Ad Specials 8 Sponsored News 16
Test label 9 Advertorial 17
DK-Brand-Combination 10 EVENTS 18
Click
content
for instant
SPECIFICATIONS information
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief
www.dk-mediasales.de/ 33602 Bielefeld, Germany Barbara Merz-Weigandt
kontakt-radsport fon +49 521 559 0 info@mybike-magazin.de
Steinerstr. 15 D
81369 Munich, Germany
THE MAGAZINE 3
TEST XT-RÄDER
EINE
KLASSE FÜR
SICH Dem VW Golf in der Autowelt entspricht im Fahrradreich das XT-Rad:
Shimanos so bezeichnete Schalt- und Brems-Komponenten begründen
eine eigene Kategorie robuster, vielseitiger und preisgünstiger Räder.
Acht XT-Klässler messen sich im MYBIKE-Praxistest
Fotos: Greber, Kraus
Fotos: Greber, Kraus
TEXT Jochen Donner FOTOS Skyshot/Greber
28 MYBIKE 4-2020 MYBIKE 4-2020 29
Published since Cycling is booming!
2018 MYBIKE offers more for people who are makes competent purchasing advice as
reach enthusiastic about cycling and are also well as neutral, transparent and repro-
190,000 readers per issue interested in current developments in ducible tests, such as those offered by
sold circulation the bicycle market and are prepared to MYBIKE, an indispensable companion
36,600 copies invest in modern bicycle technology. for the purchasing decision of the end
Frequency of publication With independent tests of bicycles with consumer. For MYBIKE readers, cycling
6× per year, bimonthly and without motors, comprehensive is a sporty leisure activity, modern
Magazine size purchasing advice on accessories mobility and nature-oriented holiday
210 mm × 270 mm and components, detailed travel and enjoyment. The modern media brand
Processing tour descriptions and inspiration from MYBIKE reaches its readers and users
Saddle stitch fantastic photos, MYBIKE satisfies the via the website, Facebook, Instagram,
Copy price ever-increasing demand for information newsletter and the app editions. The
€ 5.50 on the subject of „cycling“. MYBIKE print edition and all digital products
according to the publisher focuses on test & technology and are closely linked in a creative and
travel & tours. E-bikes in particular are contemporary way. The MYBIKE event
motivating more and more people to „E-Motions“ in Millstatt, Austria, which
use their bikes in leisure, holidays and enjoys growing popularity, completes the
everyday life. Modern pedelecs are portfolio.
complex, integrated vehicles, the price This all-round offer makes the MYBIKE
level is comparatively high. brand a unique experience for all
This, but also the increasingly strong cyclists.
differentiation of all bicycle categories,
READERSHIP 4
190,000 1,382 79%
readers are reached
by MYBIKE per issue
EURO
at free disposal
side contact
opportunity
per month
83%
(total population 455 Euro) chance!
ACTIVE AND HEALTHY
To be ecologically friendly, to be
of our readers are men in touch with nature... for MYBIKE
readers cycling means active and
3,480 EURO healthy leisure time experience.
is the sum on
average, which purchase WITH
OVER
the MYBIKE reader intention
48% of MYBIKE
want to spend for readers
52%
the topic of
intend to TRAVEL is
the next bike. buy a new bicycle one of the
main interests
in the next 1-2
3,696
besides
years. cycling
EURO
average net household income
(total population 3,288 Euro)
98 MINUTES
is the average reading time per issue
DRIVER TYPES
50% HAVE MADE A CYCLING HOLIDAY IN THE LAST YEAR.
41% USE THEIR BIKE IN EQUAL PARTS FOR LEISURE AND EVERYDAY LIFE.
53.7 YEARS
38% DESCRIBE THEMSELVES AS LEISURE CYCLISTS. is the average age of
21% USE THEIR BIKE MAINLY AS A TRANSPORT MODE MYBIKE readers
Source: AWA 2020 and Readers Survey 2020 (Market Research)
PUBLICATION SCHEDULE 5
ISSUE FIRST SELLING DAY MAIN TOPICS BOOKING DEADLINE PRINT DATA DEADLINE
02/2021 25.02.2021 14.01.2021 26.01.2021
03/2021 22.04.2021 11.03.2021 23.03.2021
MYBIKE special issue
RADREISEN 07.04.2021 02.03.2021 10.03.2021
RADREISEN
04/2021 24.06.2021 11.05.2021 25.05.2021
05/2021 26.08.2021 15.07.2021 27.07.2021
06/2021 14.10.2021 02.09.2021 14.09.2021
01/2022 09.12.2021 28.10.2021 09.11.2021
Further information about MYBIKE special issue RADREISEN can be found here: www.dk-mediasales.de/radreisen
E-BIKE - THE CATALOGUE
BOOKING DEADLINE
ISSUE FIRST SELLING DAY BOOKING DEADLINE PRINT DATA DEADLINE
AND DATA DELIVERY
ADVERTS ADVERTS
FOR PRODUCT ENTRIES
01/2021 11.03.2021 11.01.2021 03.02.2021 11.02.2021
Further information about E-BIKE - The catalogue can be found here: www.dk-mediasales.de/e-bike-katalog
DIMENSIONS / RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook
2/1 page
Trim size* 420 × 270
SIZE 4c / bw
App
1/1 5,100.00 € included
+ linkactivation
1/2 3,060.00 € + picture gallery
1/3 2,040.00 € + videos
1/4 1,830.00 €
2/1 7,600.00 €
1/1 page
Trim size* 210 × 270
SPECIAL POSITIONS
4c / bw
inside front cover 5,600.00 €
inside back cover 5,300.00 €
Back cover 5,800.00 €
Opening Spread 8,400.00 €
1/2 page vertical 1/2 page horizontal
Trim size* 96 × 270 Trim size* 210 × 130 The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10 % 3 issues 10 %
9 adverts 9% 6 pages 15 % 4 issues 15 %
1/3 page vertical 1/3 page horizontal
Trim size* 70 × 270 Trim size* 210 × 88 12 adverts 12 % 9 pages 18 % 5 issues 20 %
Section discount and bonus sales on request.
AGENCY COMMISSION 15%
SERIES DISCOUNTS
1/4 page 1-column 1/4 page 2-columns Series discounts, extended volume discounts and sales bonus are available
Trim size* 50 × 270 Type area 88 × 111 upon request.
Reprints and PDFs of editorial content on request.
Please ask for our price list.
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
1/4 page 4-columns All format specifications in mm (width x height).
Trim size* 210 × 66 Any trimming marks must be set at a distance of at least 3 mm from the net format.
DIMENSIONS / RATES 7
SPECIAL RATE MYBIKE MARKTPLATZ
SIZE b/w 2c 4c
App
1/1 3,250.00 € 3,520.00 € 4,060.00 €
included
1/2 1,650.00 € 1,760.00 € 2,030.00 €
+ linkactivation
1/3 1,100.00 € 1,180.00 € 1,355.00 €
1/1 page 1/4 825.00 € 880.00 € 1,020.00 €
Type area 180 × 231
Trim size* 210 × 270 1/8 412.00 € 440.00 € 520.00 €
1/16 205.00 € 230.00 € 260.00 €
1/32 105.00 € 115.00 € 130.00 €
The prices quoted are exclusive VAT.
ISSUE DISCOUNTS
1/2 page vertical 1/2 page horizontal 3 issues10 %
Type area 88 × 231 Type area 180 × 111
4 issues 15 %
Trim size* 96 × 270 Trim size* 210 × 130
6 issues 25 %
No further discounts!
AGENCY COMMISSION 15%
1/3 page quer
Type area 180 × 74
CLASSIFIED ADVERTISING PER MM/1-COLUMN
b/w = 4.45 € 2c = 4.80 € 4c = 5.60 €
START OFFER
For first time advertisers on request.
1/4 page 1-column 1/4 page 2-columns
SPECIAL POSITIONS
Type area 42 × 231 Type area 88 × 111
No placement requirements.
1/4 page 4-columns 1/8 page
Type area 180 × 55 Type area
1-column 42 × 111
2-columns 88 × 55
4-columns 180 × 25
1/16 page 1/32 page
Type area Type area
vertical 42 × 55 42 × 25
horizontal 88 x 25
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
All format specifications in mm (width x height).
Minimum size for ads = 1-column, 10 mm Any trimming marks must be set at a distance of at least 3 mm from the net format.
AD SPECIALS 8
INSERTS
MAXIMUM MINIMUM SUBSCRIPTION
WEIGHT PRICE* INSERTIONS
SIZE INSERTION CIRCULATION
up to 25 g 90.00 € per thsd.
up to 50 g 120.00 € per thsd.
190 x 260 mm
Partial booking 20,000
3 samples Domestically, can only be
up to 75 g 145.00 € per thsd. based on Nielsen copies
when placing booked as a whole
areas possible.
the order
up to 100 g 195.00 € per thsd.
up to 125 g 265.00 € per thsd.
*Further on request. Additional costs when booking the subscription circulation.
ADHESIVE INSERTS
SIZE PRICE
postcard 47.00 € per thsd. + costs for the 1/1 page carrier advertisement
+ additional costs when booking the subscription circulation
booklet 68.00 € per thsd.
Please send stand samples and 10 adhesive inserts for a
product sample from 77.00 € per thsd. test run before the closing date.
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per thsd. Paper quality: 70-150g/m2
6-pages 130.00 € per thsd. Format: Please contact the media sales department
for specifications
8-pages 150.00 € per thsd.
Insertion: only overall.
12-pages 170.00 € per thsd.
Position: In the middle of the magazine „artificial middle“
16-pages 190.00 € per thsd. (Additional costs on request)
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15%
Ad Specials are not valid for discount!
You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials
IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
TEST LABEL 9
Your product has been tested in our demanding test
procedure and received a test label. The following
conditions for using the test label for your communi-
cation are valid:
USE OF THE TEST LABEL:
We charge a license fee for the use of the test label
The license period is 24 months and begins
on the day the test label is received.
Please use the label only with reference to the source.
T
GE
TEST LABEL
DIGITAL USE PRINT AND DIGITAL USE
(WEBSITE, SOCIAL MEDIA, (PRODUCT PACKAGING,
MAILINGS...) PROMOTIONAL FLYERS...)
500.00 € 1,440.00 €
all prices plus statutory VAT
PLEASE NOTE THE FOLLOWING CONDITIONS:
We provide you with the reproduction template of the label as
a digital file (pdf, png, jpg and eps). Only the unchanged use
of the label in your own advertising material/online media is
permitted. You are responsible for the permissibility of the ad-
vertising use of the label under competition law. Delius Klasing
Verlag assumes no guarantee or liability for this. The publisher
must at all times be in a position to ensure the protection of
its trademarks and magazine brands. We therefore reserve
the right to terminate the agreement at any time. If Delius
Klasing makes use of it without good cause for termination, the
remuneration paid will be refunded in full.
DK-BRAND-COMBINATION 10
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %MYBIKE APP 11
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
HIGH-QUALITY CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
Print / App
450.00 €
combination
6 weeks supplement incl.
10 link activations*
(from the first
+ picture gallery
day of sale) + Video integration
App Only 620.00 €
*further link activations according to effort
Sales per issue
1,042
contacts per issue
1,195
App user per day
102
according to the publisher, Ø 2020
AGENCY COMMISSION 15%
See booking deadline and delivery schedule for data on page 5. All prices exclude statutory VAT.
Additional multimedia features (audio files, videos, galleries and links) on request.MYBIKE APP FLEXSLIDER 12
In addition to the regular advertising options in our digital Apps, we offer the
opportunity to book the innovative FlexSlider.
This element is a conventional slider, which can be used by advertisements as well as
for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 3 different motifs/products/functions possible
• enables sales directly out of the App
• high contact frequency and -quality
FLEXSLIDER
POSITION POSITION POSITION EXCLUSIVE
1 2 3 (Pos. 1-3)
Contacts per month 250.00 € 160.00 € 90.00 € 400.00 €
3,060 per month per month per month per month
according to the publisher, Ø 2020
The prices quoted are exclusive VAT.
CROSSMEDIA DISCOUNT PRINT/APP 10%
(on App-price)
FlexSlider
.... AGENCY COMMISSION 15%DISPLAY ADS WWW.MYBIKE-MAGAZIN.DE 13
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER
PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Page Impressions Wallpaper 728 × 90 and 120/160 × 600 59.00 €
262,329 FireplaceAd 300 x 600 / 1024 x 100 / 300 x 600 70.00 €
Visits Parallax 500 x 990 45.00 €
150,236 FloorAd 1200 × 200 70.00 €
Unique User
121,646 MOBILE
according to the publisher 08/20
WERBEMITTEL FORMAT IN PIXEL TKP
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
HalfpageAd 300 × 600 49.00 €
Parallax 375 x 680 45.00 €
Catfish 320 × 100 50.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
+ Targeting per criterion 2.50 € CPT COMBINATION CROSSMEDIA
VOLUME DISCOUNT
DISCOUNT DISCOUNT
+ Sticky 2.50 € CPT*
200,000 AI 5% 2 Websites 5%
+ Expandable 5.00 € CPT
400,000 AI 7% 3 Websites 7% Crossmedia discount
* bookable for Wallpaper and FireplaceAd Print / Online 10%
650,000 AI 10% 4 Websites 10% (on online-price)
800,000 AI 15% 5 Websites 15%
AGENCY COMMISION 15%
Creation of the advertisement with a surcharge.
Examples of formats and information on
www.dk-mediasales.de/digital-adsVIDEO ADVERTISING 14
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION
AND AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
Page Impressions the ad. For the Video Banner as well as Video InRead even the
262,329 delivery of only one video is necessary.
Visits
150,236
according to the publisher 08/20
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5% Video Banner 300 × 250 55.00 €
400,000 AI 7% 3 Websites 7% Crossmedia discount Video InRead 640 × 480 50.00 €
Print / Online 10%
650,000 AI 10% 4 Websites 10% (on online-price) Video FloorAd 1200 × 200 75.00 €
800,000 AI 15% 5 Websites 15% Video Background 300 x 600 / 1024 x 205 / 300 x 600 80.00 €
CPT = Costs per Thousand.
AGENCY COMMISSION 15% All prices exclusive VAT, subject to change without notice.
Contact us if you are interested in video productions,
test winner videos and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 15
APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook
The MYBIKE newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
The fact that the users have subscribed to our newsletters
on their own is the reason for exceptionally good results of
advertising in the newsletters.
Newsletter offers:
• High opening rates
• Advertising surrounded by editorial context
• Exclusiveness (max. 3 presenter placements per newsletter)
• Frequency: 12 times a year
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT
Subscribers
15,011
Open rate
34.04%
as of September 2020
CROSSMEDIA DISCOUNT 10% (on newsletter price)
AGENCY COMMISSION 15%
You can find an example of a newsletter at
www.dk-mediasales.de/digital-ads
Placement without commitment.CONTENT MARKETING 16
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication.
FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason: TEAMS, TAILORED SOLUTIONS
Content used in environments thematically related to the brand AND PLENTY OF ROOM FOR EYE-
or product provides an effective and efficient way to strengthen CATCHING ADVERTISING.“
a brand‘s image or generate leads. source: VDZ, Editorial Media Factbook
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,150.00 €
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
ANZEIGE
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
1,800.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 17
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
A Display Ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
6,900.00 €
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €
Video
Integration
Galleries
The screenshot is just an example, since it is an individual
product. All prices exclusive VAT.EVENTS 18
EVENT DATE PLACE WEBSITE
E-MOTIONS
14.05.2021-16.05.2021 Millstatt (A) www.dk-mediasales.de/e-motions
the E-BIKE Event
TOUR Transalp 20.06.2021-26.06.2021 www.dk-mediasales.de/tour-transalp
BIKE Women Camp 01.07.2021-04.07.2021 Molveno (I) www.dk-mediasales.de/bike-women-camp
BIKE Transalp 04.07.2021-10.07.2021 www.dk-mediasales.de/bike-transalp
BIKE Festival Saalfelden
10.09.2021-12.09.2021 www.dk-mediasales.de/bike-festival-saalfelden
Saalfelden Leogang Leogang (A)
BIKE Festival Willingen 24.09.2021-26.09.2021 Willingen (D) www.dk-mediasales.de/bike-festival-willingen
E-MTB Trail Camp 09.10.2021-12.10.2021 Kaltern(I) www.emtb-camp.com
BIKE Festival Riva 15.10.2021-17.10.2021 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino
BIKE Cross-
October 2021 St. Englmar
Country-CampYou can also read
