Media Kit 2019/20 - Australian Geographic
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Media Kit 2019/20
Brand Statement
Australian Geographic has been the nation’s MAGAZINE
foremost geographical destination magazine A bi-monthly quality magazine that celebrates the very best of Australia’s nature, culture,
for 30 years. It captures the essence and people and places. The magazine is predominantly subscriber-based and many have subscribed
spirit of Australia through its meticulously from the first edition in 1986. The magazine is renowned for its photography, maps and stories
crafted and beautifully presented stories that cover Australian rural life, natural history, adventure, science, culture, innovation and travel.
and photography. The highly respected,
authoritative and much-loved brand seeks HERITAGE
to inspire, educate and entertain, connecting Dick Smith formed Australian Geographic in 1986, and it has been going strong for 30 years.
readers to Australian landscapes, plants and The brand has over 60 retail stores, documentaries, a digital platform and its own charity – the
Australian Geographic Society, which financially supports adventure, conservation and
“At Australian Geographic, animals, science, industry and people. The
scientific research.
we’re passionate about sharing brand supports conservation, adventure and
the very best of Australia, and
community projects through its foundation,
we’re committed to seeking out EDITORIAL FEATURE SECTIONS
fresh and original stories and the Australian Geographic Society. It’s
Each month the following content provides multiple entry points for advertisers:
bringing them to our subscribers readers are loyal and over 85% are
• Geobuzz covers topics from Australian innovation, technology, nature, science and culture.
through the highest standards subscribers and have been for many years. • Extended features that cover destinations, natural history, geology, culture and history.
of writing, photography,
illustration and cartography.” Editor-in-Chief, Chrissie Goldrick • Wild Australia features essential wildlife highlights that can’t be missed.
• Walkabout has travel, visit, listen, view, read and download sections.
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THE BRAND
TV, documentary
and content
READERSHIP production
620,000
E X PL O R E S
Magazine
447K
FOLLOWERS
138,000 63
FOLLOWERS RETAIL
STORES
15k Expeditions
FOLLOWERS
New Highest traffic sections AG Society and Events
HOMEPAGE WILDLIFE SCIENCE & ENVIRONMENT
Visitors
HISTORY & CULTURE BLOGS NEWS
Most read articles
87.3% AUSTRALIA’S 10 MOST DANGEROUS SPIDERS
TOP 10 MOST DESTRUCTIVE TSUNAMIS IN HISTORY
AUSTRALIA’S 10 MOST DANGEROUS SNAKES
AUSTRALIA’S 30 MOST DANGEROUS ANIMALS
AUSTRALIAN INVENTIONS THAT CHANGED THE WORLD
UNIQUE
AUDIENCE Time spent on page
655,272 (AVERAGE SESSION DURATION): 1 MIN 09 SEC
Average page views
PER SESSION: 1.82
E- NEWSLETTER
PAGE VIEWS SUBSCRIBERS Commercial and education
1,031,979 65,280
SOLUS
55,301
Editorial Pillars
PEOPLE TRAVEL EXPEDITIONS
We have been covering the extraordinary lives of We know Australia backwards and love to share We partner with our travel advertisers to create
ordinary Australians for more than 31 years. We our knowledge of the best places to enjoy the unique adventures that we believe will appeal
travel the length and breadth of the continent rich, natural heritage that we are so lucky to be strongly to our readership, and then use these
to uncover original stories of real people. surrounded by here in Australia. expeditions as means of raising funds for our
charity, The Australian Geographic Society.
PLACES ADVENTURE
Beautiful photography is one of the defining Adventure is in our DNA, whether it’s getting out of
features of Australian Geographic. We celebrate our own comfort zones and out into nature, or hear-
the amazing Australian landscape in every edition ing the inspiring stories of our brightest and best
with well written and thoroughly researched explorers and adventurers whose epic projects we
stories and detailed maps. support through the Australian Geographic Society.
NATURE DOCUMENTARIES
We focus on Australia’s unique native fauna both We create travel documentaries for tv in
in the pages of the magazine and through the partnership with domestic and international
fundraising efforts of the Australian Geographic tourism bodies and travel partners.
Society to help our native wildlife in trouble.
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2019/20 Editorial Calendar
ON SALE ON SALE ON SALE ON SALE ON SALE ON SALE
29/8/2019 7/11/2019 30/12/2019 27/2/2020 7/5/2020 2/7/2020
SEP/OCT NOV/DEC JAN/FEB MAR/APR MAY/JUN JUL/AUG
Photography Winners Awards Issue Foxes Rediscovering the Explore Tasmania Australian snow fields
Endeavour : Road trip
Victor Vescoco Road Trip Jellyfish Waste Management : Environmental study
5 Deep Dives Celebrating the
Great Barrier Reef Jervis Bay Budawang People Venomous Snakes Nature writing
Torres Strait Booderee National Park, NSW Milton and Morton, NSW
Bush Schools City Birds Koalas - creature feature
Dutch History of Australia Cape York Special The town of 1770, QLD
Cassowaries
Forrestry Queensland Special
Living off the grid
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Key Properties
Australian Geographic subscribers AUSTRALIAN GEOGRAPHIC SOCIETY AWARDS
automatically become members of Every year the Australian Geographic Society honours Australia’s brightest and best
the Australian Geographic Society, the adventurers and conservationists. Past winners have included Bob Brown, Bindi Irwin, Jessica
magazine’s not-for-profit arm, which Watson, Tim Jarvis and Cas and Jonesy. Sponsorship of individual awards are available.
proudly supports scientific research,
SOCIETY EXPEDITIONS
adventure, wilderness and wildlife
The Australian Geographic Society partners with selected travel companies to promote
protection and community projects. unique destinations in Australia and across the world to our members. The expeditions usually
Advertising in the magazine or include an expert in the Australian Geographic family who will contribute to the expedition
taking part in sponsorship initiatives and host the group with the travel partner. Opportunities exist to partner with the Society
below, contributes to the Australian in 2016 and beyond for these expeditions. Brand licensing opportunities are available.
Geographic Society initiatives.
AUSTRALIAN GEOGRAPHIC NATURE
PHOTOGRAPHER OF THE YEAR COMPETITION
Australian Geographic is a pillar of excellence in photography. Australian Geographic partners
with the South Australian Museum to present the Australian Geographic Nature Photographer
of the Year competition. The photo competition has grown steadily since it began 10 years
ago, and the new partnership has seen it attract a much larger audience. 2016 now sees
2171 entries.
Contact: Rebecca Cotton - Australian Geographic Society Administrator
ph. 02 9263 9828, or e. RCotton@australiangeographic.com
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Supplying Advertising
Australian Geographic only accepts QUICKCUT
digital advertising files via digital Quickcut is a service provider for electronic delivery of digital advertising files and
has proven to be an efficient method of receiving and tracking digital advertising
advertising delivery services files at Australian Geographic. As Quickcut provides the facility to check your file for
that comply with AG’s technical errors before it arrives, it is a preferred provider to Australian Geographic.
specifications and that appropriately
For more information regarding Quickcut’s services please contact Quickcut on:
interface with AG’s advertising
+61 2 9467 7500 (reception) or +61 2 9467 7602 (fax)
bookings system. Such services 1300 768 988 (Tech Support) Via the Web - http://visit.adstream.com.au/au/print
include Quickcut and Adsend. Digital
advertising files will not be accepted ADSEND
Adsend is a web-based delivery system that offers PDF validation that won’t allow
on disk, via email or by any content the digital advertising file to be sent until it’s fixed, by you or by the system itself.
delivery system that does not comply
with AG’s technical specifications and For more information please contact:
that does not appropriately interface Nicola Timm
National Brand & Partnership Manager
with AG’s advertising booking system.
T +61 2 9136 7213
M 0424 257 527
ntimm@australiangeographic.com
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Casual Rates Positional loading/rate
FULL PAGE $13,421 IFC $32,208
DPS $24,024 IBC $15,434
HP $7,432 OBC $16,104
TVP $6,886
2PP INS. $175
4PP INS. $263
8PP INS. $369
12PP $478
24PP $573
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Technical Specifications Print
INSERTIONS BLEED (h x w) TRIM (h x w) TYPE (h x w)
Full Page 288 x 220 mm 278 x 210 mm 255 x 190 mm
Double Page Spread 288 x 430 mm 278 x 420 mm 255 x 400 mm
Half Page Vertical 288 x 115 mm 278 x 105 mm 255 x 85 mm
Half Page Horizontal 149 x 220 mm 139 x 210 mm 119 x 190 mm
10Digital Rates
ROS CPM COST Advertorial COST
Standard Mrec,LB,Mobile Banner $39 Online Article $6,000
Video 15 sec preroll $60 Gallery $4,000
Video 30 sec preroll $75 Video $5,000
Social Media COST EDM Cost COST
Facebook $2,500 Solus $6,250
Instagram $1,500 E-Newsletter includes MREC $4,650
CPM Sponsorship of Sections
Standard Mrec, LB, Banner $75
NB: All of the above video and digital assets are to be supplied
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by client. Any additional production produced by Australian
Geographic will be costed and quoted individually.Schedule 2019/20
INSERTS
CANCELLATION BOOKING DELIVERED MATERIAL
ISSUE ON SALE DATE DEADLINE DEADLINE PRINTERS DEADLINE
151: Jul/Aug 2019 4/7/2019 13/5/2019 7/6/2019 10/06/2019 11/6/2019
152: Sep/Oct 2019 29/8/2019 8/7/2019 6/8/2019 5/8/2019 6/8/2019
153 Nov/Dec 2019 7/11/2019 9/9/2019 4/10/2019 7/10/2019 8/10/2019
154: Jan/Feb 2020 30/12/2019 12/11/2019 5/12/2019 5/12/2019 7/12/2019
155: Mar/April 2020 27/2/2020 7/1/2020 1/2/2020 11/2/2020 5/2/2020
156 May/June 2020 7/5/2020 11/3/2020 5/4/2020 15/4/2020 9/4/2020
157: July/Aug 2020 2/7/2020 13/5/2020 7/6/2020 10/6/2020 11/6/2020
158: Sept/Oct 2020 27/8/2020 08/7/2020 6/8/2020 5/8/2020 6/8/2020
159 Nov/Dec 2020 5/11/2020 9/9/2020 4/10/2020 7/10/2020 8/10/2020
12Contacts
Advertising and Sponsorships
Nicola Timm
Mobile 0424 257 527
ntimm@australiangeographic.com
Editor in Chief
Chrissie Goldrick
02 9136 7202
cgoldrick@australiangeographic.com
Managing Director
Jo Runciman
0403 091 433
jrunciman@australiangeographic.com
13You can also read
