Media Kit 2020/21 Connect with the top earners and business decision makers in Australia and New Zealand - Acuity magazine
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PAGE 1 Media Kit 2020/21 Connect with the top earners and business decision makers in Australia and New Zealand
PAGE 2
Acuity magazine
Connect with an otherwise hard-to-reach audience in our relaunched magazine with a new expert team and a fresh approach.
Acuity content pillars
PROFESSION: Member updates and interesting facts to spark
water cooler conversations and Zoom chats. Profession also
AU S T R A L I A N
EDITION
AC U I T Y M AG .CO M
O C T/ N OV 2 02 0
features our popular Meet the CA page which highlights a
VO L 7 I S S U E 5
member using their CA skills to pivot into another career.
Difference
STRATEGY: Packed with practical information to keep your
MAKERS skills and career up to date, Futureproof supports CA ANZ
The CAs shaping
Editor Hannah Tattersall our future members as they navigate the latest data and technology.
has 15 years’ experience This section also contains specialist columns from industry
OCT/NOV 2020
as an editor and journalist. experts Donal Curtin and Ian Bennett FCA.
She has worked for The Richard Deutsch FCA
Australian Financial Review,
+ FUTUREPROOF: Big-picture feature stories and in-depth
News Corp and 21st Nicholas Moore FCA
interviews addressing the most pressing challenges in
Century Fox in New York Alison Watkins FCA
Anjum Rahman FCA the profession, as well as the broader economy, society,
and written for a range of Brett Sandercock CA
technology, business and finance. Strategy is tailended by the
publications, including Gemma Preston CA
VOL 7 ISSUE 5 AUSTRALIA
Saira Aziz CA ever popular Tech Guide, written by Sholto Macpherson.
In The Black and Qantas Alan Chew FCA
magazine.
BALANCE: From workplace issues to wellness concerns,
Balance showcases CAs supporting others, maintaining
ACA1120_COVER.indd 1 7/9/20 3:28 pm
networks and connecting and engaging with other members
through charity partnerships, mentoring, and CA ANZ programs.
PAGE 3
Who are CA ANZ?
Chartered Accountants Australia and New Zealand (CA ANZ) is part of a worldwide network of trusted business and finance leaders.
● CA ANZ is a membership body that dominates the ranks of business
and finance in Australia and New Zealand, providing its member
base with the skills to make a difference to business, economies and
societies.
● CA ANZ empowers its 125,802* members to become the business
leaders of tomorrow.
● Acuity is the member magazine of CA ANZ, delivered bi-monthly to
87,079 members who have elected to subscribe.
● Acuity is also online at Acuitymag.com, with its content amplified
through a fortnightly EDM.
● Acuity delivers content that engages this valuable audience around
a diverse range of issues, including innovation, mega trends and
strategy.
● CA ANZ’s community of members are high-income earners who exert
a strong degree of influence over business spending decisions.
● Acuity is also readily available across Australia and New Zealand in
Qantas business lounges.
Source: *CA ANZ Annual Report 2019
PAGE 4
Brand overview Difference
NEW ZEALAND
EDITION
AC U I T Y M AG .CO M
O C T/ N OV 2 02 0
VO L 7 I S S U E 5
MAKERS
Magazine The CAs shaping
our future
87,079 guaranteed
OCT/NOV 2020
Anjum Rahman FCA
circulation
Engage a highly captive +
Nicholas Moore FCA
audience of opt-in Alison Watkins FCA
Social
Richard Deutsch FCA
subscribers. 6 editions Brett Sandercock CA
Gemma Preston CA
per year.
VOL 7 ISSUE 5 NEW ZEALAND
Saira Aziz CA
2 editions: Australia
Alan Chew FCA
16,700 followers
and New Zealand Amplify your content to
Acuity’s online audience of
professionals across Facebook,
Linkedin and Twitter.
EDM Acuity
16,281 subscribers
Solus EDM
Open rate of 37%
Ad click-through rate 11.65%
AD 16,281
Weekly send Send a unique message
with an exclusive offer
Target a highly engaged
to the Acuity EDM
subscriber base. Emails can -
database.
be segmented by country -
(Aus or NZ)
Source: Marketo
Date: Acuity newsletters 21.09.2020 -
-
Web
181,000 monthly UAs
48.92% increase in page views YOY
Engage an online audience of professionals
who spend an average of 3:40 mins on the
Events
CA ANZ website. Connect and network
Your brand has the opportunity to host directly with professionals at our existing
display ads or native content on acuitymag. events or partner with Acuity team to
com, part of the CA ANZ website. create a bespoke solution.
Videos: 24 per year, including social cuts
PAGE 5
Who are CA ANZ?
The Acuity content network offers you the opportunity to engage the top earners
and business decision-makers in the region.
CA ANZ members who
The average annual income CA ANZ members have
are partners, management CA ANZ members
of a CA ANZ member is
consultants or C-suite have on average 9x
$147,054** executives are earning,
$2.1 million the savings and investment
3 times the on average power compared to the
in savings and investments*
average wage***
$297,061** Australian average***
In 2017, CA ANZ members CA ANZ members are
took
36,761 42,784 responsible for
223,685 CA ANZ members plan on CA ANZ members plan on $64.3 billion
return flights relating to taking a domestic holiday in taking an international
the year ahead* holiday in the year ahead* worth of annual business
business travel* decisions**
Sources:
*Chartered Accountants Remuneration Survey 2017
**Chartered Accountants Remuneration Survey 2018
***Roy Morgan, September 2018, Australian averages
PAGE 6
Our members
The CA ANZ member base is made up of 125,802 affluent professionals across a range of sectors.
70% of our members have opted in to receive our magazine.
CA workplaces Australia 57,449 New Zealand 22,431
Education
1%
Other NT
Not for Profit
19% 0%
1% Commerce QLD
34% 12%
WA
Big 4
11%
9%
Commerce SA
Practice
4%
Practice Government NSW
29% Big 4
Government
Not for Profit 34%
Other
5% Education ACT
VIC 2%
38%
TAS
1% Rest of the world 7199
Members
Membersby
by age
age Members by gender
Gender
Under 40: 43% Male 59% Female 41%
41-60 44%
Over 60: 13%
Source: CA ANZ Annual Report 2019
PAGE 7
Acuity magazine native content
Bring your brand story to life with native content produced by our expert team.
BROUGHT TO YOU BY BOARD INTERNATIONAL
What is native content?
Expertly written commissioned content,
which follows a natural and organic This is particularly important when things are changing so
quickly and unexpectedly. For example, during the past few
“We need to know
that, if revenue is
months, businesses such as supermarkets and hardware
form in keeping with the editorial style stores have experienced a spike in trade. However, this has down, where this is
Why rapid strategic come at a time when others, such as restaurants and bars,
have watched their takings fall off a cliff. Tracking data about
happening and with
which customers so
of the magazine. planning is vital in customer demand and supply chain performance has never
been more important.
we can adjust
accordingly,”
a COVID-19 world Accessing quality data TRENT FULLER
To make decisions and plan in these conditions, Chief Financial Officer and
Agile planning will be key for your however, a business needs more than just data. It Director at Followmont Transport
business surviving the disruption
*Production costs apply (in addition to media cost) of these incredibly uncertain times.
also must have in place tools that will allow it to make
sense of that data and use it as the basis for informed
decisions.
“Within our clients, there was a lot of interest in digital
decision-making prior to the pandemic,” says KPMG
Manager of Financial Strategy and Performance Consulting,
Georgina Woolf, another Board virtual event speaker.
“Now it’s moved from being an interest into prioritising a
transformation.”
Woolf says her firm’s clients want to be able to make
decisions more quickly and have them based on reliable
information. They also want strategic planning to shift from
something that’s undertaken once a year to an ongoing
process that can respond to changes in business conditions.
This process is streamlined by having in place tools that conditions are going to be very different for a very long
allow different data sources to be brought together to time. Business strategies that made sense in late 2019 and
create what is termed a ‘single version of the truth’. This early 2020 are likely to be significantly different and require
● Strategic planning is a vital activity for any business. Not of our businesses was disrupted in a severe way.” gives managers and decision-makers the confidence the capital and human resources to be deployed in new ways.
having a clear understanding of the opportunities and data they are viewing is as current as possible and reflects Trent Fuller, Chief Financial Officer and Director at
challenges that lie ahead is akin to driving at night with your Accelerating decision-making the very latest impact of changing conditions. Followmont Transport, says having access to quality data
headlights off. Faced with such disruption, the ability to undertake agile The tools can also help to represent data is different and the ability to extract value from it will continue to be
The way in which this planning is undertaken is also critical. planning is not just a nice-to-have capability; it’s something ways. Rather than needing to comb through multiple critical for his company. “We need to know that, if revenue is
Rather than being an annual process that sets goals and that could mean the difference between a business spreadsheets, data can be displayed on digital dashboards down, where this is happening and with which customers so
actions for the year ahead, it needs to be an ongoing activity continuing to function or closing its doors. that enable trends to be spotted quickly and easily. we can adjust accordingly,” he says.
that is continuously revised to match changes in customer “The COVID crisis has really emphasised the need for What-if scenarios can also be readily tested. Managers “There’s also the forecasting element – not just waiting for
demands and market conditions. collaboration across teams,” says O’Byrne, a speaker at can determine what the impact of closing a portion the annual budget but being able to forecast on the fly and
The need for such agile planning has been brought into Board’s virtual conference, Defining the New Normal: of operations would be, or how the continuation of make decisions is critical.”
stark relief by the COVID-19 pandemic. No business in the Accelerate Decision Making through Digital Transformation. government support such as JobKeeper will affect ongoing Those businesses that have this capability will be best
world could have foreseen the disruption it has caused or “The importance of having accessibility to data in a responsive profitability. placed to thrive as Australia, and the world, embarks on the
made allowances for the long-term impact. Any annual plans way was clear all the way to the C-suite.” Rapidly changing external conditions can also be swiftly long road to recovery. ■
set in January are now essentially works of fiction. The ability to undertake agile or accelerated decision- taken into account during planning. *This story was originally published on consultancy.com.au.
Louise O’Byrne, Finance Transformation and Strategy making relies on having access to core data. For plans to For example, sudden viral outbreaks in one area could
Manager at Sydney Airport Corporation, says the virus accurately reflect current conditions, they need to be based mean that strategies need to be changed essentially in
completely changed the playing field for her organisation on the most up-to-date and reliable data available. real-time. Having both accurate data and powerful tools
with virtually no warning. Challengingly, it is highly likely that the data required to to analyse it in place will ensure the business can react as
FIND OUT MORE
Would you like to learn
“Typically, we are a business with four revenue-generating support accelerated decision-making won’t be available in a quickly as is required.
how Board can help your
streams that historically have been very stable,” she says. “They single location. It will have to be drawn from different parts organisation? Go to www.board.
are our aeronautical business, our retail business, property of the business as well as from external sources such as Ready for the future com, email australia@board.com
and land operations. The virus put us in a situation where each suppliers, partners and customers. As the world emerges from the COVID-19 crisis, it’s clear that or call + 61 2 8904 9777 today
Actual example from the Oct-Nov 2020 issue
PAGE 8
Fly Sheet Offering
Be the first seen with a prominent position on the mailing flysheet which is delivered to the entire Acuity subscription database.
This is a unique opportunity to amplify your brand message to a highly targeted and engaged audience.
Advertisers receive: If undeliverable, please return to
Laithwaites Fine Wine Offer!
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GPO Box 4245
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● Chartered Accountants Australia and New Zealand. ABN 50 084 642 571
Incorporated in Australia Members’ Liability Limited. 100027807 AUSTRALIA
opportunity on the front-
facing page
● A full page ad on the AUSTRALIAN EDITION
reverse side AU S T R A L I A N
EDITION
AC U I T Y M AG .CO M
O C T/ N OV 2019
VO L 6 I S S U E 5
Rate: $8,500* + GST
OCT/NOV 2019
Tech issues you can’t ignore
SMART PALLETS
*Production costs apply (in addition to media cost) BETTER DATA ●● The financial risks of cyberattacks
Meet the three FCAs driving Brambles’ ●● Payroll solutions for SME clients
tech-led business strategy
●● Smart apps built by accountants for accountants
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Members of Chartered Accountants Australia and New Zealand are personally
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PAGE 9
Acuity online
Amplify your content to an engaged online audience
Charteredaccountantsanz.com 728 x 90 Leaderboard**
181,000
UAs per month* 160 x 600 Skyscraper**
558,000
page impressions per month*
3:40 minutes average time on site*
Leaderboard and skyscraper
placements are rotated across the main
CA ANZ website and acuitymagazine.
com
MREC ad size available on mobile only.
MREC spec: 300 x 250
Native content, with 1x brand link can
be placed on acuitymag.com
300 x 250 MREC
(mobile only)
*Adobe Analytics, August 2018, 3 months average **Max file size: 100kb, and tracking url,
We do not support third-party ad tag or ‘ad placement tag’ generated from a 3rd party ad serverPAGE 10
Acuity EDM
16,281 *
subscribers to our weekly email
37
open rate
%*
EDMs can be segmented by AU, NZ,
International, or full run.
AU and NZ subscriber numbers:
AU: 12,664
NZ: 3,604
650 x 125
Placement (3 x banners per EDM)
File type gif or jpeg
Max. file size 100kb
* Source: Marketo
Date: Acuity newsletters 21.09.2020PAGE 11
Rates
Magazine rates Combined magazine rates for Australia and New Zealand
Australia Casual 3 issues (15%) 6 issues (25%) Combined AUD (excl. GST) Casual 3 issues (15%) 6 issues (25%)
AUD (excl. GST)
Double page $16,179 $13,752 $12,134
Double page $11,280 $9,588 $8,460
Full page $9,579 $8,142 $7,184
Full page $7,200 $6,120 $5,400
Half page $4,680 $3,978 $3,510
Loose insert rates
New Zealand Casual 3 issues (15%) 6 issues (25%)
AUD (excl. GST)
Weight 0-5g 6-10g 11-15g 16-20g
Double page $6,697 $5,693 $5,022
Cost per ‘000 $165 $245 $310 $375
Full page $3,443 $3,028 $2,672
Half page $2,293 $1,949 $1,718
Acuity EDM rates
Special position loadings
Outside back cover 30% 1 banner 2 banners 3 banners
Inside front cover 20% EDM $2,000 $1,750 per banner $1,500 per banner
Inside back cover 15%
Website rates
First double page 15%
Right-hand page 10% Geo-target 1 month 6 months
(first half of book)
Leaderboard, Skyscraper Australia $3,500 $2,500 per insertion
Native content amplification rates (MREC available on mobile only)
New Zealand $2,000 $1,500 per insertionPAGE 12
Deadlines
Print advertising Native content deadlines
Issue Booking deadline Material deadline Delivered to CA ANZ Issue Booking deadline Final client Delivered to CA ANZ
members approved members
Dec/Jan 2021 Oct 23, 2020 Oct 30, 2020 Dec 1, 2020 Dec/Jan 2021 Sept 29, 2020 Oct 30, 2020 Dec 1, 2020
Feb/Mar 2021 Dec 2, 2020 Dec 9, 2020 Feb 1, 2021 Feb/Mar 2021 Nov 27, 2020 Dec 9, 2020 Feb 1, 2021
Apr/May 2021 Feb 19, 2021 Feb 26, 2021 Apr 1, 2021 Apr/May 2021 Feb 16, 2021 Feb 26, 2021 Apr 1, 2021
June/July 2021 April 21, 2021 Apr 28, 2021 June 1, 2021 June/July 2021 April 16, 2021 Apr 28, 2021 June 1, 2021
Aug/Sept 2021 June 22, 2021 June 29, 2021 Aug 2, 2021 Aug/Sept 2021 June 18, 2021 June 29, 2021 Aug 2, 2021
Oct/Nov 2021 Aug 23, 2021 Aug 30, 2021 Oct 1, 2021 Oct/Nov 2021 Aug 20, 2021 Aug 30, 2021 Oct 1, 2021
Dec/Jan 2021-22 Oct 21, 2021 Oct 28, 2021 Dec 1, 2021 Dec/Jan 2021-22 Oct 18, 2021 Oct 28, 2021 Dec 1, 2021
Loose insert advertising Digital advertising deadlines
Issue Booking deadline Insert delivery Delivered to CA ANZ
deadline members Booking deadline
Dec/Jan 2021 Nov 3, 2020 Nov 10, 2020 Dec 1, 2020 4 weeks before live date
Feb/Mar 2021 Dec 9, 2020 Dec 17, 2020 Feb 1, 2021
Material deadline
Apr/May 2021 Feb 26, 2021 Mar 8, 2021 Apr 1, 2021
2 weeks before publication
June/July 2021 April 29, 2021 May 6, 2021 June 1, 2021
Aug/Sept 2021 June 29, 2021 July 7, 2021 Aug 2, 2021
Oct/Nov 2021 Aug 30, 2021 Sept 7, 2021 Oct 1, 2021
Dec/Jan 2021-22 Oct 29, 2021 Nov 5, 2021 Dec 1, 2021PAGE 13
Magazine material specifications
Material submission
Insertion Trim size (H x W) Type / Design Bleed ( H x W ) Left/right hand pages on double-page spreads are to be noted at the end of the
area (H x W) booking number, e.g. 12345678ABL / 12345678ABR.
Double-page spread To be supplied as
two single pages The order of consecutive advertisements is to be noted in the material
instructions. Please contact production (adproduction@news.com.au) prior
Full page 275mm x 210mm 259mm x 285mm x 220mm
194mm to sending revised files to ensure that the correct material appears.
Half-page vertical 275mm x 100mm 259mm x 84mm 285mm x 110mm PROOFS: For accurate colour reproduction, all advertising material must
Half-page horizontal 135mm x 210mm 119mm x 145mm x 220mm be accompanied by a 3DAPv3 colour proof created from the supplied file
194mm at 100%. Medium Rare Content uses guidelines for ISO 12647-2 (3DAPv3),
a standard for proofing and printing.
Medium Rare Content only accepts advertising material via Quickcut/Adsend In order to verify that a proof is in compliance with the 3DAPv3 proofing
or SENDlite. For more information regarding these providers please contact: requirements, each proof must be supplied with a 3DAPv3 endorsed control
strip printed next to the advertisement.
Quickcut/Adsend (Adstream): Web: adsend.com.au
Email print@adstream.com.au Phone: 1300 768 988 (Australia only) No responsibility will be taken for print colour reproduction when a 3DAPv3
colour proof is not supplied. For more information regarding 3DAPv3
NOTE: When uploading advertising material via Quickcut do not include crop
proofing guidelines, visit 3dap.com.au
marks on the PDF file, as these will be automatically generated.
FILE FORMAT: Medium Rare Content uses 3DAPv3 separation profiles
SENDlite: Web: mediumrare.sendlite.net Tel: +61 2 9818 1965
(3DAPv3PAPERTYPE-3_280_F45.icc), an Australian standard for proofing
When supplying advertising material it is essential that you supply and printing. Files to be created in PDF version 1.3 or 1.4. PDF files to be
your complete booking number (including the 2 letters at the end) e.g. supplied in CMYK format with all fonts embedded into the file. RGB or spot
12345678AB, also please ensure that the on sale date and magazine name are colour files will be rejected. PDF files need to be supplied as single page files,
entered.
DISCLAIMER: While Medium Rare Content is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as intended, the responsibility is firmly with the client/
agency to supply advertising material according to our specifications. No responsibility will be taken if advertising material is not supplied according to Medium Rare Content specifications. Medium Rare
Content cannot accept requests to modify supplied advertising material. Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived
for three issues and advertising related correspondence i.e. – MI’s, emails confirming repeats etc will be archived for six months. Medium Rare Content reserves the right to refuse any advertising material.PAGE 14 Contact us STEVE KOUTSOUKOS FOR EDITORIAL ENQUIRIES Head of Sales, Business & Entertainment acuityeditorial@mediumrarecontent.com Phone: +61 0406 557 817 Email: steve.koutsoukos@mediumrarecontent.com ISABELLA SEVERINO NSW Advertising Manager Phone: +61 0459 999 715 Email: isabella.severino@mediumrarecontent.com GEOFF HALPIN NSW Senior Account Manager Mobile: +61 0412 541 183 Email: geoff.halpin@mediumrarecontent.com STUART TOVEY NZ Business Development Manager Phone: +64 21 711 606 Email: stuart.tovey@mediumrarecontent.com
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