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Page 1 Template BD_Homefront straussv 12:41:18 13/10/16
HOMEFRONT 13 OCTOBER 2016 WWW.BDLIVE.CO.ZA
MEDIA KIT 2020
“
Our team strives
to provide readers
What we talk about
A
supplement in Business Day, HomeFront
with cutting edge offers a print snapshot of South Africa’s
property investment property movements and emerging trends.
news and lifestyle
”
Intelligent content stands out for thorough
trends research and accessible insights. Plus there is relevant,
inspiring interior design input and practical advice.
We introduce real estate investment opportunities on a
range of topics: local and international residential property
developments and key suburb growth nodes, retirement,
estate living, sectional title, renting property and offshore
residential investing.
Real Estate Trends Also covered is commercial and retail investment news
relating to developing, managing or leasing.
Investment Barometer
Themes are relevant and topical thanks to short lead times.
Property News
Debbie Loots
Practical Advice Editor
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HOMEFRONT 13 OCTOBER 2016 WWW.BDLIVE.CO.ZA
READERSHIP: GENDER: LIVING STANDARDS READERSHIP PER PROVINCE:
114,000 MEASURE:
CIRCULATION:
18,049 51%
9-10
52%
48%
AGE PROFILE :
AVERAGE PERSONAL Gauteng 43% Free State 1%
INCOME :
27% 26% Kwazulu-Natal 14% Mpumalanga 6%
21%
Eastern Cape 19% Limpopo 2%
R16,517 50+ 35-49 25-34 Western Cape 13%
Northern Cape 2%
Statistics: January 2020
Who reads Homefront
The Business Day reader – decision maker, investor,
homeowner, entrepreneur. Looking for the next opportunity
to build wealth through sound property investment. Page 1 Template BD_Homefront straussv 12:41:18 13/10/16
HOMEFRONT 13 OCTOBER 2016 WWW.BDLIVE.CO.ZA
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HOMEFRONT HOMEFRONT
OFFSHORE INVESTMENT
Here’s
looking
at Plan B
More and more South Africans
are leaving the country in
the hope of greener pastures.
We assess their options
WORDS: DEBBIE HATHWAY :: PHOTOS: SUPPLIED AND SHUTTERSTOCK
CLIENT SUPPLIED ADVERTISEMENT
Full Page Size: 260mm x 380mm | no bleed required R23,830,00
Porto, Portugal A Mauritius beach The port of Lisbon, Portugal
T
housands of “Countries that attract where everything has
people are HNWIs, like Australia and become more fluid.” ISLANDS IN THE SUN
applying to the US, tend to be healthy
residence and and have low crime rates, FOREIGN SHORES If your heart’s desire averaged 7% per annum Located in the
citizenship-by-
investment programmes
good schools and good
business opportunities,”
Pam Golding International
is experiencing heightened
is to gear down to for the past four years. Lesser Antilles in “Santa Catarina Place in Porto should be
island style, Mauritius, There is no inheritance the Caribbean Sea,
annually, and demand says Amoils. demand for international
Seychelles and Grenada tax or capital gains Grenada holds 32nd
very attractive to South Africans wishing
for second citizenship is Investment migration property, fuelled by
accelerating. The Global is becoming “a fact of investor desire to diversify tick the right boxes. tax. Mauritius is less spot on the 2019 to enter the programme but who do not
Wealth Migration Review modern life, something investment portfolios with a Live – and work, if you than a four-hour Henley Passport want to spend as much as €500,000”
Half Page Size: 260mm x 180mm | no bleed required R14,130,00
2019 released by AfrAsia accepted around the world rand hedge. must – with an idyllic flight from Joburg. Index, which ranks Chris Immelman, MD, Pam Golding International
Bank and New World as a significant benefit for “The need to diversify,
Wealth estimates that individuals and countries coupled with demand for
retirement in mind. the world’s passports
about 108,000 high net alike”, says Henley & offshore citizenship, has Mauritius has jumped Beyond it lies according to the
worth individuals (HNWIs) Partners chairman Dr seen increased uptake seven places to Seychelles, which you’ll number of countries
migrated in 2018 compared Christian Kälin. He has by buyers investing in rank 13th out of 190 reach in five hours. they can enter
with 95,000 in 2017. been dubbed “the passport residential property in countries in The World Boasting some of the without a visa. With
“Australia was the top king” by Bloomberg for Portugal via the Golden
Bank’s 2020 Ease of best beaches in the a Grenadian passport
country worldwide for his pioneering work in Visa programme as well
Doing Business Report, world, this archipelago you can access 142 combination of residency for property bought in low- have residential and resort-
HNWI inflows in 2018, investment migration and as a surge in interest in the
reaffirming its leading of 115 islands offers the countries. (A Mauritian and leisure or second home density, rehabilitation areas,” style investments on offer
with Sydney being one of citizenship-by-investment. US EB-5 Programme for
acquisitions, whereas in the Bathurst says. “The vibrant in Lisbon, with guarantees
the most popular places “In an unsettled, ever- access to a Green Card and position in Africa. You same tax benefits as passport, in 30th spot, UK it is about investment walled city of Evora, two of up to 4%, owner usage,
to move to,” says Andrew changing world, acquiring the Grenada citizenship-by- can buy prime property Mauritius. You can buy gets you into 146,
Quarter Page Size: 260mm x 90mm | no bleed required R9,010,00
in hard currency, a hedge hours from Lisbon, falls into and fully managed and
Amoils, wealth analyst at a second citizenship is a investment programme,” from $160,000 or a waterfront apartment whereas a Seychellois against political instability this category.” furnished options, starting
New World Wealth. “Other wise decision and reliable says Pam Golding Property
popular countries included investment for the future,” Group CEO Andrew Golding.
secure permanent from $150,000 with passport, ranked and diversification. In the €500,000 Golden from €265,000.”
residency for you and the option of residency. 26th, gets you into Portugal and the UK offer Visa category, Bathurst
the US, the Caribbean, Dr Kälin says. “Notwithstanding, property
your immediate family All properties are 151.) Here you are South Africans affordable recommends looking GOLDEN VISA
Portugal, Spain, Greece, Bbc.com reports that in Mauritius and the UK
investment opportunities at properties in prime Pam Golding International
Malta and Mauritius. more than half of the remain firm favourites with with an investment of freehold title, with a required to make a with good returns, says areas that offer genuine is about to launch its first
“Among the most popular world’s nations now have South African investors.” $500,000 or more. superyacht marina real-estate investment Lisa Bathurst, international guaranteed returns. “Do apartment development
cities among migrating citizenship-through- In Portugal, buyers
HNWIs in 2018 were Dubai, investment programmes.
The island offers a on their doorstep. of $350,000 to qualify property specialist and thorough due diligence when in Porto, Portugal, which
invest mainly for European
safe, secure living Seychelles has a safe, for the property- founder of Hurst & Wills. purchasing any property qualifies for the €350,000
Los Angeles, Melbourne, Dr Kälin puts the value Union residency, with
environment that cyclone-free sailing backed citizenship- Relatively low cost of overseas, especially one that Golden Visa investment.
Miami, New York City, San of the global industry at the €350,000 Golden
living and a non-habitual tax claims a guaranteed rent,” “It should be very
Francisco and Sydney.” $25bn per year. “Citizenship Visa developments in attracts a rapidly environment and by-investment regime with tax incentives she advises. “It is safer to use attractive to South Africans
Front Page Solus Size: 260mm x 90mm | no bleed required R11,600,00
New World Wealth’s through investment and Lisbon, Porto and Cascais growing expat and ranks second out of 54 programme, and you are Portugal’s drawcards. independent experts to make wishing to enter the
global wealth migration investment migration being the most popular. business community. African countries for will receive a passport “It also has more affordable sure you get a property that programme but who do
report serves to gauge programmes are nothing Golding says in Mauritius
The Caribbean island of Grenada the health of an economy. but a reflection of a world they’re motivated by a
Capital growth has overall governance. within four months. Golden Visa options suits your wealth strategy not want to spend as much
available from €280,000 and citizenship goals. We as €500,000,” says Pam
Full Page Half Page Front Page Ear Size: 58mm x 35mm | no bleed required R5 ,620,00
HOMEFRONT Double Page Spread Size: 2 x complete single pages | no bleed required R48,930,00
Outside Back Cover Size: 260mm x 380mm | no bleed required R27,680,00
M
Evergreen Val de Vie in the Winelands near Paarl
ultigenerational with buyers generally being
HOT TOPIC living is an prepared to pay a premium
Home,
established to enjoy the lifestyle.”
and growing
trend in SA. SECURE
Whether it’s for community, A successful example
security or economic of multigenerational
reasons, more and more living can be found at
secure lifestyle estates are Clara Anna Fontein, a
embracing young, old and secure lifestyle estate in
sweet home
everyone in between. Durbanville. Freestanding
Why multigenerational? plot-and-plan options at
It’s not easy to please The Village include single
different generations with and double-storey homes
CLIENT SUPPLIED ADVERTORIAL
a single product, yet this starting at R3.95m.
sort of estate development A drawcard for families is
is clearly doing something the school Reddam House
right. The appeal is in full Durbanville on the property,
title homes and sectional whereas retirement-
title apartments at a variety focused Oasis Life Clara
It’s not often that one offering ticks all the boxes of price points, catering for
the needs of single owners,
Anna Fontein is currently
under construction – three
for several groups of users, but multigenerational families, downscaling
couples and early retirees.
furnished showhouses
opened in November.
estates seem to be doing just that Pam Golding Property These homes start from
Group CEO Andrew Golding R2.35m and include access
says the fact that estates are to an exclusive Oasis
WORDS: KIM MAXWELL :: PHOTOS: SUPPLIED including a wider range of Life clubhouse and to the
accommodation – sectional larger estate’s lifestyle
title and retirement villages centre facilities.
– suggests that demand is “Ranging from large
across the board, not only family homes, smaller
400 words | minimum 4-6 high resolution images
from the high-end buyer. As lock-up-and-go homes and
congestion increases and the retirement estate, the
security remains a priority, ultimate multigenerational
estate living becomes more lifestyle is definitely found
*
popular. Similarly, as estates here,” says Rabie Property
Full Page supplied Advertorial
become more sustainable in Group director John
R26,250,00
terms of maintenance and Chapman. “Children can
operational aspects, their cycle or walk to school
appeal to a broader buyer without leaving the estate,
type grows. or grandparents can take
(300dpi) | logo | contact details | comprehensive brief
Citing Lightstone Property a stroll across to collect
estimates that there are their grandchildren.”
just more than 450,000 Also located in Cape
properties located within Town’s Northern Suburbs,
about 8,600 estates across Buh-Rein is a popular estate
SA, Golding says 80.9% that doubles as a suburb,
of those are freehold. An with easy access to major
estimated 214 retirement highways. It embraces
developments are located in the multigenerational
Sitari Country Estate in Somerset West will soon launch Evergreen Sitari lifestyle estates. trend by offering a secure
“While total estate sales environment close to
have slowed in recent schools, shopping, recreation
years, in line with an overall and hospitals.
“Affordability is key, especially in the retirement market” slowdown in the national Buh-Rein’s appeal lies in
Werner Scheffer, project liaison manager, Multi Spectrum Properties housing market, estates good-value sectional title
have retained market share. apartments, townhouses
They account for about and freestanding homes.
14.5% of total market sales, Sterling Grove townhouses
600 to 700 words | minimum 5-8 high resolution images
Advertorial * Double Page Spread supplied Advertorial
(300dpi) | logo | contact details | comprehensive brief
R51,350,00
FOCUS ON: STEYN CITY FOCUS ON: STEYN CITY
* Layout and supplied copy of advertorials and sponsored content conforms to HomeFront editorial house style. Rates include one
round of fact checking and layout using supplied photos before sign-off. Further changes at additional R500 (excluding VAT) per set.
Budgets for bespoke photography or illustrations to accompany articles should be discussed outside the package fees.
A city like no other W
ADVERTORIAL hen it with an emphasis on They can enjoy a wide
launched in luxury. Each home boasts range of activities including
2015, Steyn Siemens appliances, a championship golf course
City took whereas features such as designed by Jack Nicklaus
the market double-glazed windows and an award-winning
by surprise. The concept and air conditioning ensure clubhouse, a world-class
of a secure estate was not ultimate comfort. The equestrian centre, an indoor
novel – indeed, a number development defies the aquatic centre, kilometres
of developments were conventional definition of running trails and cycle
promising residents a new of apartment living: here, tracks, and outdoor yoga
level of luxury in a safe every home opens onto sessions – all without
One-of-a-kind parkland resort Steyn City continues to setting. However, Steyn Steyn City’s famed 8,000ha
parkland, offering a
leaving the parkland.
With the outstanding
City went beyond the
set new standards in the luxury estate market norm to offer a parkland backyard for its owners to
explore. Expansive views
Steyn City Schools campus
situated on the periphery
resort like no other.
Four years later it is of Steyn City’s creek and of the estate and a number
Johannesburg’s southern of children’s play nodes
WORDS AND PHOTOS: SUPPLIED considered the centre of
skyline beyond complete located throughout the
Johannesburg’s new north,
the picture. property, there are ample
and continues to set new
Steyn City is also opportunities for family time.
standards in this market.
preparing to break ground These are just some of
A glimpse of the resort’s
on the second building the aspects that make Steyn
Page 1 Template BD_Homefront straussv 12:41:18 13/10/16
City Centre, set to launch in
in its new commercial City such a special place.
2020, confirms this. Never development, Capital This all-inclusive lifestyle
before has SA hosted a Park. It is already proving resort’s vision is to create
secure gated development a popular offering, with a connected community
of this scale or scope. It’s not the first building sold reminiscent of yesterday’s
simply the residences that to tenants eager to take neighbourhoods, where
HOMEFRONT
will distinguish this one-of- advantage of Steyn City’s people shared greetings and
a-kind city – the variety and strategic location between news and felt free to borrow
calibre of amenities on offer Johannesburg and Pretoria. a cup of sugar.
will be without compare. Steyn City has played With every amenity
Residents will experience a key role in improving within easy reach there is
the best of resort living, infrastructure in the no need for lengthy drives
with access to superlative area, making for even on congested roads, so
fitness facilities throughout greater accessibility to the Steyn City way of life
the parkland, while enjoying major arterials. is naturally more relaxed.
the utmost convenience Moreover, the magnificent
and accessibility. The final LIFESTYLE parkland offers soothing
unveiling of the City Centre While it is an obvious scenery and hundreds of
will undoubtedly satisfy any choice for people working in thousands of indigenous
curiosity about city living. the new north (or any other trees and shrubs attracting
corner of Johannesburg), a variety of birdlife. Add
LUXURY the appeal of Steyn City’s excellent fitness facilities
In the meantime, Steyn City work-live-play proposition and the peace of mind that
enthusiasts can look forward cannot be ignored. The comes with unsurpassed
GET IN TOUCH to the more immediate entire lifestyle resort has security measures, and
Steyn City launch of 104 On Creek, been designed to ensure it’s easy to see why Steyn
Tel: 010 597 1040 which offers exquisite that residents’ every City continues to set the
E-mail: sales@steyncity.co.za possible need is met. benchmark in good living.
resort-style two- and
three-bedroom apartments 13 OCTOBER 2016 WWW.BDLIVE.CO.ZABooking Deadlines 2020
BOOKING DEADLINE: MATERIAL DEADLINE: BOOKING DEADLINE: MATERIAL DEADLINE:
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HOMEFRONT 13 OCTOBER 2016 WWW.BDLIVE.CO.ZAContact us
GROUP CHIEF EXECUTIVE
Business Day Jason Whitehouse
HomeFront takes your 060 518 4201 | jason@augmentcreative.com
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