Media Kit 2021-2022 - FOR ALMOST 80 YEARS, Texas Parks & Wildlife - Texas Parks & Wildlife Magazine
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
FOR ALMOST
80 YEARS,
Texas Parks
& Wildlife
magazine has
been the voice
of the Texas
outdoors,
spotlighting
state parks,
wildlife, fishing,
hunting,
camping,
birding, travel,
boating and
environmental
issues across the
Lone Star State.
Media Kit 2021–2022
By the Numbers
We deliver award-winning journalism and the active, outdoor Texan demographic.
435,000
PER-ISSUE READERSHIP
155,000
PAID SUBSCRIBERS
+25,000 WAITING ROOM*
1.4 HRS
AVG TIME READING
75%/25%
MEN/WOMEN
AGE 45+
95% OF READERSHIP
92%
HOME OWNERS
*Waiting room copies resume November 2020
$
148,000
HOUSEHOLD INCOME
52%
COLLEGE GRADUATES
77% COLLEGE EDUCATED
Subscriber Travel
Great stories inspire grand adventures. Grand adventures make for great stories.
89,900
STATE PARK VISITS/MO
80,000
CITY VISITS/MO
67,000
LAKE VISITS/MO
59,000
HISTORIC SITE VISITS/MO
56,000
BEACH VISITS/MO
1.6 Million
DAYS OF ANNUAL TRAVEL
Extended Reach
Add inbox access to your print ad buy with highly targeted add-on digital advertising opportunities.
E-NEWSLETTER SUBSCRIBERS
1,287,050
STATE PARK GETAWAYS
MARCH, MAY, JUNE, OCT
993,289
HUNT TEXAS
JULY, AUG, OCT, DEC
734,787
FISH TEXAS
FEB, APRIL, SEPT, NOV
213,555
OUR WILD TEXAS
JAN, APRIL, JUNE, OCT
155,000
TPW MAGAZINE
10X/YEAR
85+15+T 50+50+T 48+52+T 43+57+T
FRESHWATER HUNTING ALL CAMPING SALTWATER
FISHING FISHING
Our subscribers: Our subscribers: Our subscribers: Our subscribers:
85% All Texans:
50% All Texans:
48% All Texans:
43% All Texans:
24.7% 17.4% 25.7% 14.9%
National Average: National Average: National Average: National Average:
13.0% 5.0% 13.8% 4.4%
132,000 subscribers 77,500 subscribers 74,500 subscribers 66,650 subscribers
Outdoor Participation
In major outdoor recreation categories, Texans participate at rates higher than the national average.
And Texas Parks & Wildlife magazine subscribers? Whoa. No one speaks to outdoor Texans like we do.
SOURCES: Outdoor Foundation Outdoor Participation Report 2020 • Texas Parks & Wildlife magazine reader survey • Texas 2017 TORP Survey Report
37+63+T 31+69+T 26+74+T 26+74+T
HIKING BIRDING RV CAMPING KAYAKING
Our subscribers: Our subscribers: Our subscribers: Our subscribers:
37% All Texans:
31% All Texans:
26% All Texans:
26% All Texans:
23.4% 20.1% 8.9% 9.0%
National Average: National Average: National Average: National Average:
16.4% 4.2% 5.0% 4.7%
57,350 subscribers 48,050 subscribers 40,000 subscribers 40,300 subscribers
OCTOBER 2021 NOVEMBER 2021 DECEMBER 2021
LANDING THE BIG ONE Fly ANYTHING FOR A BUCK A BIG BEND ADVENTURE
fishing; Big Game champions; foodie’s quest for venison Exploring Big Bend; Honoring
Editorial Calendar 2021/22 30 years of wetlands recovery;
Texas’ oldest towns; Seguin
CLOSE: 8/23/21
backstrap; Lone Star Land
Steward; Saltwater Fishing at
Goose Island; Mineral Wells
50 years of State Park Police;
Texas through the lens of Earl
Nottingham; Johnson City
MATERIALS DUE: 8/27/21 CLOSE: 9/20/21 CLOSE: 10/18/21
MATERIALS DUE: 9/24/21 MATERIALS DUE: 10/22/21
JAN/FEB 2022 MARCH 2022 APRIL 2022 MAY 2022 JUNE 2022
BIGGER IN TEXAS 2021’s THE NEW ANGLER ISSUE OUTDOORS FOR ALL PADDLING TRAILS Best SUMMER ADVENTURE Join
Sharelunker bonanza; Spring Special double-sized fishing Neighborhood wildlife paddling trails for fishing, our Great Outdoor Scavenger
turkey hunt; Winter Storm section; East Texas white bass groups; state park diversity; birding and adventure; inside Hunt; Nature-saving artist;
Uri one year later; Smithville; run; Mathis; Ramble around the Microfishing; Sanderson; storms; Lights out for birds; Albany; Summer cruising in the
Wander West Texas Rio Grande Valley Southeast Texas Tour Rusk; Around South Texas Panhandle
CLOSE: 11/19/21 CLOSE: 1/17/22 CLOSE: 2/14/22 CLOSE: 3/21/22 CLOSE: 4/18/22
MATERIALS DUE: 11/24/21 MATERIALS DUE: 1/21/22 MATERIALS DUE: 2/18/22 MATERIALS DUE: 3/25/22 MATERIALS DUE: 4/22/22
JULY 2022 AUG/SEPT 2022 OCTOBER 2022 NOVEMBER 2022 DECEMBER 2022
CATCHING RAYS AND THE ETHICS OF HUNTING THE OPEN ROAD ISSUE WHITETAIL FEVER Deer THE ANNIVERSARY ISSUE
WAVES Kite Surfing off Hunting and ethics; Bringing State Park motorcycle tour; hunting (and eating); Texas’ 80 years of TPW magazine;
Mustang Island; Building the nature into urban spaces; West Behind-the-scenes of the best land stewards; Hill Country State Park centennial paintings;
best treehouses; American Eels; Texas adventure; Exploring Fannin County Farm Count; Fall caving; Brownsville; Rolling “Seeing” Goliad without sight;
Port O’Connor; East Texas El Paso; Cruising Central Texas hunting; Cleburne; Big Bend around the rolling plains. Lockhart Christmas; North Texas
CLOSE: 5/23/22 CLOSE: 6/27/22 CLOSE: 8/22/22 CLOSE: 9/19/22 CLOSE: 10/17/22
MATERIALS DUE: 5/27/22 MATERIALS DUE: 7/1/22 MATERIALS DUE: 8/26/22 MATERIALS DUE:9/23/22 MATERIALS DUE: 10/21/22
CONTACT INFORMATION
Price Schedule 2021/22 magazine.advertising@tpwd.texas.gov
(512) 389-8793
COLOR 1x 3x 5x 10x PRICING AND CONTRACT INFORMATION
2 PG SPREAD 12,946 10,480 9,071 8,676 FREQUENCY PRICING Frequency pricing is allowed in advance
FULL PAGE 6,473 5,833 5,240 4,930 only with a signed contract listing specific issues and received
by initial closing date. Otherwise, frequency pricing is allowed as
2/3 PAGE 5,345 4,809 4,326 4,074 earned.
1/2 PAGE 4,205 3,785 3,404 3,203 SPECIAL SECTIONS Advertising opportunities in the
1/3 PAGE 3,024 2,720 2,452 2,305 Marketplace section are available in each issue. For information
and details, please call 512.293.9277 or send an email to
chellie.thompson@tpwd.texas.gov
CENTER SPREAD 13,790 11,528 9,978 9,543 SPECIAL INSERTS Prices upon request. Supplied inserts,
2ND COVER 7,120 6,416 5,764 5,423 gatefolds, business reply cards and other special units are available
on a limited basis.
3RD COVER 6,990 6,299 5,659 5,324
CONDITIONS No cancellations accepted after space closing
BACK COVER 8,091 7,291 6,550 6,162 date. Covers, gatefolds and contracts are noncancelable.
Advertisements not received by our advertising production
department by material closing date will not be entitled to the
No surcharge for bleed ads • Higher frequency discounts negotiable • Covers are noncancelable privilege of okay or revision by the advertiser or its agency.
Preprinted inserts: Rates available upon request • *Add 10% for premium placement Publisher reserves the right to reject or cancel any advertising for
Rates prices listed are gross, not net any reason at any time, and all orders are subject to publisher’s
approval. Advertiser and its agency assume liability for all
contents, including text and/or illustrations of advertisement
printed. Advertisers shall indemnify publisher against any
damages and related expenses arising from the publication of the
1/3 advertisement, shall be held jointly and severally liable for monies
Square due to publisher for advertising in the magazine, and will be
presumed to have read this rate card and agreed to its conditions
1/3 2/3 without any further contract and notice.
Vertical Vertical
TERMS Net 30 days. Billing is rendered within seven days
1/2 following press date. New advertisers must supply acceptable
Horizontal
credit references or cash with order.
2021/22 CIRCULATION 155,000 paid subscribers*
(±25,000 waiting room copies return November 2021, increasing circulation to 180,000)
CONTACT INFORMATION
Display Ad Specifications magazine.advertising@tpwd.texas.gov
(512) 389-8793
UNIT LIVE TRIM BLEED NON-BLEED
SPREAD 15.25" x 9.75" 16.25" x 10.875" 16.5" x 11.125" 15.25" x 9.75" 1/3
Square
FULL PAGE 7.1875" x 9.75" 8.125" x 10.875" 8.375" x 11.125" 7.125" x 9.75"
1/3 2/3
2/3 PAGE VERTICAL 4.625" x 9.75" Vertical Vertical
1/2 PAGE HORIZONTAL 7.1875" x 4.75" 1/2
Horizontal
1/3 PAGE SQUARE 4.625" x 4.75"
1/3 PAGE VERTICAL 2.25" x 9.75"
PRODUCTION SPECIFICATIONS
SOFTWARE FORMATS (MAC OR PC) We prefer PDF files. PDFs must be made using high-quality or press-quality settings. Images must be 300 dpi or greater. Image compression must be set
to maximum, resulting in no JPEG compression artifacts. All fonts must be embedded and must be subset below 99%. The PDF should contain only CMYK, no RGB or spot colors. We will convert
RGB colors to CMYK and bear no responsibility for any color shifts as a result. Flatten all transparencies. If your PDF contains transparencies, we will flatten it and bear no responsibility for resulting
reproduction problems. Do not nest EPS files into other EPS files. We also accept TIFF & JPEG files. Do not embed ICC profiles within images. We cannot accept Corel Draw, Publisher, or Microsoft
Word or PowerPoint files.
RESOLUTION Resolution of all images must be 300 dpi. Linework requires a resolution of 800-1200 dpi. Make sure your images are supplied at the size they will be printed.
COLOR All artwork must be in CMYK (including all placed/imported logos). Do not supply files in RGB. We will convert RGB colors to CMYK and bear no responsibility for any color shifts that result.
FONTS Convert your text to paths/curves/outlines. Otherwise, supply all fonts with your job (Postscript or OpenType only). Make sure fonts used in EPS, PDF & TIFF files have been embedded
properly. Ensure that you check for and remove “stray points” from your artwork. Do not use artificial font formats.
SUPPLY A PROOF Always supply a laser or inkjet proof, a sample of existing printed work. Ensure that you spell-check your job thoroughly and make sure all your details are correct. Advertisers
submitting files without proofs forfeit the right to complain for content or quality issues. Texas Parks & Wildlife reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.
SENDING YOUR AD Submit your ad on a CD or DVD. We do not accept ad submissions via email larger than 10mb, however you may submit your ad through our secure file-sharing link. When you are
ready to submit your ad, please contact us through email: magazine@tpwd.texas.gov. Send any packages to Texas Parks & Wildlife magazine, 4200 Smith School Road, Austin, TX 78744. CDs and DVDs will
not be returned.
COMMON PROBLEMS Most common problems are caused due to low-resolution images, missing fonts, incorrect ad sizes, images not converted to CMYK, text outside the safety area, lack of
bleed for bleed ads, ads created in nonstandard applications, unacceptable proofs, spot colors, and embedded color profiles.CONTACT INFORMATION
Digital Price Schedule 2021/22 magazine.advertising@tpwd.texas.gov
(512) 389-8793
ENEWSLETTER 1x 2x 3x 4x 6x 10x DIGITAL AD INFORMATION
TP&W MAGAZINE 695 625 565 505 455 410 Ads must be designed with a 1 px border or
background color to set them apart from editorial
OUR WILD TEXAS 595 535 480 430 — —
content. Ads have a max resolution of 150 dpi.
STATE PARK GETAWAYS 1,495 1,345 1,210 1,080 — —
TP&W magazine: 155,000 subscribers
HUNT TEXAS 895 805 725 650 — — available every month there is an issue
FISH TEXAS 695 625 565 505 — — Our Wild Texas: 213,555 subscribers
January, April, June, October
State Parks Getaways: 1,287,050 subscribers
March, May, June, October
BUNDLES 1x 2x 3x 4x 6x 10x
TRAVEL Mag + State Park Getaways 2,095 1,885 1,695 1,525 1,375 — Hunt Texas: 993,289 subscribers
July, August, October, December
OUTDOORS Mag + Our Wild Texas 1,195 1,075 965 870 — —
Fish Texas: 734,787 subscribers
HUNTING Mag + Hunt Texas 1,495 1,345 1,210 1,090 — — February, April, September, November
FISHING Mag + Fish Texas 1,295 1,165 1,050 945 — —
LITTLE TEX Any 3 Newsletters 2,495 2,245 2,020 1,820 — — SOCIAL MEDIA
Texas Parks & Wildlife magazine maintains
BIG TEX All 5 Newsletters 3,995 3,595 3,235 2,910 — — accounts on Facebook, Twitter and Instagram
MAGAZINE WEBSITE 1x 3x 6x 10x
LEADERBOARD (720x90) 1,495 1,345 1,210 1,090
SQUARE (250x250) 995 895 805 725
RECTANGLE (250x100) 595 535 480 430
MAGAZINE APP 10x SOCIAL MEDIA PER MENTION
CATEGORY HEADER 6,000/yr instagram 95CONTACT INFORMATION
Digital Ad Specifications magazine.advertising@tpwd.texas.gov
(512) 389-8793
AD NAME/SIZE DEVICE FORMATS DIMENSIONS FILE SIZE
LEADERBOARD desktop tablet-alt JPG/PNG/GIF 728x90Marketplace
MARKETPLACE 1x 3x 5x 10x
FULL PAGE 3,500 3,250 3,000 2,850
1/2 PAGE (7.1875 x 4.75) 1,750 1,625 1,525 1,400
1/3 PAGE (4.625 x 4.75) 1,350 1,250 1,125 1,000
1/6 PAGE (2.3125 x 4.75) 995 875 775 700
3-INCH (2.3125 x 3) 494 473 452 415
2-INCH (2.3125 x 2) 336 320 310 289
1-INCH (2.3125 x 1) 184 173 163 152
Advertising opportunities in the Marketplace section are available in each issue. For information
and details, please call 512.389-8793 or send an email to magazine.advertising@tpwd.texas.gov
Texas Travel & Events
REVISED FOR 2022! The Texas Travel & Events Guide provides an affordable
opportunity for travel advertisers to promote festivals and tourism to the Texas Parks &
Wildlife audience.
Advertisers who run 5x or more also receive a 250x100 web banner on the
tpwmagazine.com web site
TRAVEL GUIDE 1x 3x 5x 10x
1/6 PAGE (2.25 x 4.625) 995 945 925 875
Opportunities for Texas Travel & Events advertising are available throughout the year. For
information and details, call 512.389-8793 or send an email to magazine.advertising@tpwd.texas.govYou can also read
