Media Kit 2021 Media Impact - Media Impact
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Media Kit 2021
Media Impact
1
CONCEPT
FINANZEN.NET
finanzen.net is the financial and stock market
portal with the widest reach in Germany
✓ Europe’s largest information finance portal with
price data depth
✓ A widely used tool for meetings and advice in
the financial industry
✓ A high degree of satisfaction with loyal users
are among the features of the portal
2
DNA
SIGNIFICANT MARKET LEADERSHIP
finanzen.net is the largest and fastest growing finance portal in Germany (314,68 Mio. Page
Impressions)1
✓ With 5,62 million unique users2 and 49,12 million visits1 finanzen.net is Germany's leading
finance portal
✓ finanzen.net offers daily data on the current development on the world markets
✓ Real-time push prices for indices, raw materials and currencies along with information on
stocks, companies, certificates, funds and the economy
✓ Interactive tools for chart analysis, sample depots and personal news pages
1) IVW November 2020 2) AGOF daily digital facts, Basis: digitale WNK 16+ years (44,14 Mio.); Month November 2020
3
Y O U R B R A N D I N G C A M PA I G N I N A T O P TA R G E T G R O U P
HOMEPAGE PLACEMENTS
✓ Get the finanzen.net users with the most prominent
place on the homepage to your page
✓ The homepage placement is ideal for an individual
Werbung and first-class appearance
✓ The campaign is played out multiscreen (Desktop,
Mobile & App) in order to reach the user in every
usage situation
Werbung ✓ The fixed daily placement guarantees 1,250,000 ad
impressions on weekdays
Homepage Placement
• 1 day
• 1,250,000 AIs
€ 28,000
4
USE OUR REACH FOR YOUR MESSAGE
ADVERTORIAL
✓ The creation takes place in close coordination with the sales
editors at finanzen.net
✓ Traffic supply via teaser areas in the direct editorial
environment
✓ Integration of brand or product logos on the advertorial
page is possible
✓ Multiscreen: The article page can be accessed both
desktop and mobile
Advertorial Paket S
Advertorial
• 4 weeks
• 10,000 views
€ 30,0001
1) plus 2500 Euro creation costs, not discountable
5
USE OUR REACH FOR YOUR MESSAGE
SPECIAL EDITION
✓ Take the chance to position your Brand exclusively with your
topic
✓ Professionally prepared texts and graphics by the
finanzen.net sales editorial team create a high-quality
environment for your message
✓ Your topic will be assigned exclusively once a year as a
special and advertised in the navigation bar, the homepage
and related areas via teaser areas
✓ In this special edition you occupy on exclusive teasers for
the entire duration
Special Edition
• 12 weeks
• 30,000 views
€ 65,0001
1) plus 2500 Euro creation costs, not discountable
8
H O M E PA G E P L E A C E M E N T
NATIVE A -TEASER
Native performance fixed daily placement in the editorial
environment on the finanzen.net homepage
Integration & Implementation
✓ Use of the 2nd editorial lead (CMS area)
✓ Integration in the editorial look & feel
✓ Multiscreen: desktop, mobile and in-app display
✓ Native performance booster contains images, text and up to
three links
✓ External website link or on a finanzen.net article page
possible
✓ 1,000 to 2,500 clicks
9
HOMEPAGE PLACEMENT
NATIVE A -TEASER
Daily fixed placement from 7:00 a.m. to 11:00 a.m. (1)*
Daily fixed placement from 11:00 a.m. to 12:00 p.m. (2)*
Specifications
✓ Short click-related teaser text (approx. 300 characters
1 including spaces).
✓ Finanzen.net optimizes this in order to guarantee the best
click affinity
✓ If there is an internal link to a finanzen.net article, we also
need a text for the article page
✓ In the case of external links, we need the target URL
Native A-Teaser
2 1,000 – 2,500 clicks
€10,000
10 * If necessary, the term will be extended
B E ST C A S E S
FINANZEN.NET
12
SALES
CONTAKT
Fellin Wolter Patricia Meier-Woster
Head of International Sales General Manager UK, US, France
+49 (0) 151 4404 7064 +44 20 7836 4313
fellin.wolter@axelspringer.com patriciameier@axelspringer.co.uk
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