Your January send plan - Provide a lockdown update for your agency and highlight why conditions are optimal for homeowners and landlords wanting ...
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Your January send plan Provide a lockdown update for your agency and highlight why conditions are optimal for homeowners and landlords wanting to launch their properties onto the market this month
YOUR CAMPAIGN CHECKLIST FOR JANUARY Use this as your reference point for your sends. If you haven’t sent a campaign and you need help, contact us to get things moving in the right direction. Email 1: Your lockdown response Email 2: A year in review for 2020 Email 3: New Year, new house Email 4: Top 10 most searched terms Email 5: How to manage your property chain Email 6: Hot properties to start your year with All emails are located in your Campaign Library under the folder ‘January 2021 – send plan’.
EMAIL 1: YOUR LOCKDOWN RESPONSE
• Customisable elements within this email
include the text copy and links.
• The campaign colours will automatically
populate for the banner background and
call-to-action buttons.
WE’D RECOMMEND:
Sending this to your entire database to
inform them of updated lockdown
guidelines regarding the property market.
Campaign name: Your lockdown response
Purpose: Informative campaign
Subject line: We are here for you
Teaser text: The property market can still operate during lockdown
Key benefits:
• Gives an update on the new updated guidelines regarding the property market.
• Links to the government website for the most up-to-date information.
• Highlights you’re still open and operating with procedures in place.
EMAIL 2: A YEAR IN REVIEW FOR 2020
• The campaign colours will automatically
populate for call-to-action buttons.
• Customisable elements within this email
include the text copy and links.
WE’D RECOMMEND:
Sending this to your entire database to
wish them Happy New Year and look back
on 2020.
Campaign name: A year in review for 2020
Purpose: Seasonal campaign
Subject line: Happy New Year
Teaser text: A reflection of 2020 and what 2021 holds for the property market
Key benefits:
• Look back on 2020 and how the property market has performed.
• Offer an insight into what 2021 may hold.
• Provide a positive New Year message for customers.
EMAIL 3: NEW YEAR, NEW HOUSE
• The campaign colours will automatically
populate for call-to-action buttons.
• Customisable elements within this email
include the text copy and links.
WE’D RECOMMEND:
Sending this to a filter based on
applicants and potential vendors.
For additional information on filters, refer
to the back of the guide and / or seek help
from our Customer Success Managers.
Campaign name: New Year, new house
Purpose: Seasonal sales campaign
Subject line: When a New Year calls for a new house…
Teaser text: Now is the ideal time to put your home on the market
Key benefits: • Highlights why January is one of the best times to get your property on the
market using seasonal trends and insights.
• Encourages valuations from interested homeowners.
• Lists why now is a good time to sell, reinforcing your market knowledge.
EMAIL 4: TOP 10 MOST SEARCHED TERMS
• The campaign colours will automatically
populate for the banner background and
call-to-action buttons.
WE’D RECOMMEND:
Sending this to your whole database as it
features both sales and lettings advice.
Campaign name: Top 10 most searched terms
Purpose: Brand awareness campaign
Subject line: Want to know what people are looking for in 2021?
Teaser text: Take a look at the most-searched phrases
Key benefits: • Delve into what potential buyers are looking for when browsing the market.
• Focus on the most-searched-for phrases with the latest reports from Zoopla.
• Targets both the sales and lettings markets for additional valuations and
viewings.EMAIL 5: HOW TO MANAGE YOUR PROPERTY CHAIN
• The campaign colours will automatically
populate for call-to-action buttons.
• Customisable elements within this email
include the text copy and links.
WE’D RECOMMEND:
Sending this to a filter based on
applicants and potential vendors.
For additional information on filters, refer
to the back of the guide and / or seek help
from our Customer Success Managers.
Campaign name: How to manage your property chain
Purpose: Informative sales campaign
Subject line: Worried about being part of a chain?
Teaser text: Here’s how to manage your property chain successfully
Key benefits: • Informative campaign on the home-moving process.
• Reassure your vendors and buyers about the stages of progression and how
you can support them.
• Drive website traffic to generate leads.EMAIL 6: HOT PROPERTIES TO START YOUR YEAR WITH
• Customisable elements within this email
include the text copy and links.
• The campaign colours will automatically
populate for the banner background and
call-to-action buttons.
• Drag-and-drop your featured properties.
FOR MAXIMUM EFFECT, WE’D
RECOMMEND:
Sending this to a filter consisting of either
potential vendors/applicants for sales
properties or tenants for lettings
properties.
For additional information on filters, refer
to the back of the guide and / or seek help
from our Customer Success Managers.
.
Campaign name: Hot properties to start your year with
Purpose: Property awareness campaign
Subject line: Check out our latest hot properties this January
Teaser text: Find your perfect property
Key benefits: • Showcase your best-performing properties.
• Target either the lettings or sales market.
• Show your vendors and landlords how you’re marketing properties in the area
differently to your competitors.CREATING FILTERS
To create your filters, simply go to Audience > All Contacts > Filter > New
Give your filter a friendly name, e.g.: Val not instructed (12 months). Your
recipients will not see this.
Field name = valuation date
Operator = was during the previous ? Months
Value = (enter the value that you want to target, e.g. 12)
You will also need to exclude contacts that have instructed you in the
previous 12 months (as shown in the example below).
*Filtering is subject to integration type. For more information or support with your
sends, please contact our Customer Success team.0344 800 84 24 | info@briefyourmarket.co.uk | www.briefyourmarket.com
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