MEDIA KIT 2023 - The Most Trusted Brands in Primary Care - AAFP
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2023
MEDIA KIT
The Most
Trusted Brands
in Primary Care
Table of Contents About American Family Physician (AFP) .............................. 3-4 AFP Print Advertising Rates .................................................... 5-6 AFP Premium Visibility Targeted Programs/ Advertising Discount Program .............................................. 7 AFP Production/Mechanical Requirements ....................... 8-9 AFP Editorial/Circulation ........................................................ 9-10 FPM Print Advertising Rates ................................................... 11 FPM Production/Mechanical Requirements ...................... 12 FPM Editorial ............................................................................. 13 AFP/FPM Online and eTOC Rates/Specifications .............. 14-15 AFP/FPM Email Display and Text Advertising...................... 16-17 Advertising Policies and Principles ....................................... 18-19 More Opportunities with AAFP.............................................. 20 Contact Us ................................................................................ Back Cover
Always in their hands. Never lost in the stack.
Who We Are Required Reading. Cover-to-cover CME.
The American Academy of Family Physicians (AAFP) is one of the largest AFP isn’t just read—it’s studied. Every issue provides both the evidence-
medical organizations in the U.S., representing 127,600 family physicians, based, clinical review content that readers can put to use immediately in
residents, and medical students, and is the only medical society devoted practice and the opportunity to earn valuable CME from cover-to-cover
solely to primary care. readership.
American Family Physician (AFP) is the official peer-reviewed journal of
the AAFP, the most essential,1 editorially independent, evidence-based, Primary care physicians complete
clinical review journal in primary care. Published continuously since
1950, each issue provides up-to-date information on clinical topics, the
more than 375,000 AFP Issue
latest diagnostic and therapeutic techniques, and summaries of practice CME Quizzes each year.3
guidelines from major medical organizations.
The journal is published once a month, mailed to an audience of more
than 180,000 primary care physicians, and generates more than 2.7 million
online page views a month in the U.S. alone.2
AFP generates more than 2.7 million
page views a month in the U.S. alone2
The #1 Media Brand in Primary Care
#1 Essential Journal in Primary Care (FP/IM)4
#1 Specialty-Specific Websites Visited (Past 3 Months) Among PCPs and FPs/GPs5
#1 Top Websites Accessed for Professional Purposes (Past 3 Months) Among FPs/GPs5
#1 Top Online and Offline Source Used for Scientific and Clinical Research Among PCPs and FPs/GPs5
#1 Websites Used for Online Continuing Medical Education (eCME) Among PCPs and FPs/GPs5
1. The Matalia Group, The Essential Journal Study – Primary Care, June 2019 4. The Matalia Group, The Essential Journal Study – Primary Care, June 2019
2. Adobe Analytics, 6 month average, Feb 2022 - Jul 2022 5. DRG Digital/Manhattan Research, Digital HCP Sources, June 2018
3. Quiz Usage Report, AFP CME Quiz Returns by Month Received, 2021-2022 average
AFP/FPM Media Kit - 2023 3
Wide-Ranging Opportunities for Non-Personal Promotion With AFP
Display Advertising
In print, online, in the journals’ regular eNewsletters and eTOCs, display
Expand your reach to a highly
advertising is the cornerstone to your branding and non-personal engaged, fully paid audience!
promotion efforts. AFP’s award-winning sister journal, FPM
(formerly Family Practice Management), shows
Cover Tips and Outserts physicians how to deliver exceptional patient
Cover tips put your promotion right on the cover of AFP. Outserts offer a care, enhance efficiency and revenue, and
powerful alternative to direct mail to deliver your message to your target increase their professional satisfaction. Peer-
audience. reviewed CME content focuses on providing
practical solutions to the challenges they
Content Marketing face every day.
Employ a variety of content marketing tactics to engage and educate
primary care physicians, build awareness, and position your company as a FPM insertions count toward earned
thought leader. frequency in AFP, and vice-versa.
FPM Sponsored Content
Have your content hosted on the
AAFP’s website on the FPM journal
homepage and gain exposure to
more than 136,700 registered users Sponsored Subscriptions
of the website, including family Generate goodwill and exceptional promotional visibility by sponsoring a
physicians, practice managers, family print subscription to AFP or its sister practice-improvement journal, FPM.
medicine nurses and more.
Advertorials Classified and Recruitment Advertising
Information-rich promotion, designed to educate rather than sell, is Contact: Community Brands, AAFP Classified Ad Sales Team
highly valued by physicians and accepted by American Family Physician. 727-497-6568 or aafp@communitybrands.com
Podcast Sponsorships FPM Exclusive Advertising
The AFP Podcast is frequently in the top 15 of all medical podcasts Increase distribution of any single issue with being an "Exclusive Advertiser"
on iTunes. It has an average 5.0 star rating (592 reviews) on iTunes. with a personalized cover swipe, print ads on the covers, eTOCs as well as
Educational, philanthropic, and recruitment messages are welcome online inventory during the release of the new issue.
and are played at the top and middle of each episode.
See page 20 for more opportunities available from the
American Academy of Family Physicians.
4 AFP/FPM Media Kit - 2023
AFP Print Advertising Rates, Specifications
Full-Run, Run-of-Book Rates RATES EFFECTIVE JANUARY 1, 2023
AFP Full-Run Rates
FULL-RUN RATES 1-X 6-X 12-X 18-X 24-X 36-X 48-X 60-X 72-X
1 PAGE $17,230 $16,890 $16,540 $16,370 $16,210 $16,030 $15,600 $15,430 $15,340
2/3 PAGE $12,930 $12,670 $12,410 $12,290 $12,160 $12,040 $11,700 $11,570 $11,510
1/2 PAGE $12,070 $11,830 $11,580 $11,470 $11,340 $11,230 $10,920 $10,810 $10,750
1/3 PAGE $8,630 $8,460 $8,280 $8,200 $8,120 $8,020 $7,820 $7,730 $7,690
Additional frequency rates are available. Contact your Account Manager for more information.
Color Charge CHARGE PER COLOR PER PAGE OR FRACTION Premium Position Rates
Three- and Four-Color Process ..............................................$3,850 2nd Cover (PREMIUM ON B/W SPACE ONLY).......................................50%
3rd Cover (PREMIUM ON B/W SPACE ONLY)........................................ 10%
4th Cover (PREMIUM ON B/W SPACE ONLY)........................................70%
Opposite Table of Contents (PREMIUM ON B/W SPACE ONLY) ...... 15%
Following Newsletter (PREMIUM ON B/W SPACE ONLY) .................. 10%
Preceding Lead Article (PREMIUM ON B/W SPACE ONLY) ................ 10%
Consecutive Right-hand Pages
(PREMIUM ON FULL OR FRACTIONAL) ..................................................... 5%
AFP Full-Run Inserts
FULL-RUN INSERTS 1-X 6-X 12-X 18-X 24-X 36-X 48-X 60-X 72-X
2-PAGE $36,000 $35,300 $34,570 $34,220 $33,860 $33,500 $32,610 $32,240 $32,060
4-PAGE $71,660 $70,250 $68,790 $68,100 $67,390 $66,660 $64,890 $64,150 $63,800
6-PAGE $106,960 $104,860 $102,680 $101,660 $100,580 $99,500 $96,850 $95,770 $95,220
8-PAGE $141,910 $139,130 $136,240 $134,890 $133,450 $132,020 $128,510 $127,060 $126,340
Additional frequency rates are available. Contact your Account Manager for more information.
FULL-RUN RATE INFORMATION Bleed: No charge. First-time advertisers: First-time advertisers/agencies one page. Contracts are accepted with the understanding that rates will
FULL-RUN, RUN-OF-BOOK RATES Effective Rate Date: January 1, 2023. are required to prepay first advertising ad campaign or first digital month be guaranteed beyond the last issue closed. Advertising is sold only at
Agency commission: 15% of gross billing for space and color. Subject to to ensure placement. Premium Cover positions: may be split to US-only earned published rates. Contracts and insertion orders issued for units
withdrawal on accounts not paid within 30 days of invoice date. Short audiences for the full run rate plus a $1,500 gross surcharge with prior at less than published rates are not accepted. Prescribing Information
Rates and Rebates: Advertisers who contract for a specific frequency approval. Contact Advertising Services at sjezzard@wiley.com for more (PI)/Important Safety Information (ISI) Discount: Advertisers earn a 50%
or discount program but do not meet those terms within the contract information. discount starting with the 3rd PI/ISI page.
period will be short-rated, except for those who qualify for the Guar-
anteed Frequency Plan. Advertisers who exceed their contracted fre- EARNED RATES Policy: Rates subject to change with 90-DAYS NOTICE.
quency will be rebated. All paid pages count toward earned frequency Frequency discounts are based on the actual number of paid pages
rate, whether demo or FULL-RUN. placed during one contract year. Full-page or fractional units are
counted as one page. Split-run pages count toward the earned rate as
AFP/FPM Media Kit - 2023 5
AFP Split-Run Rates
50% OR LESS OF FULL
CIRC. 1-X 6-X 12-X 18-X 24-X 36-X 48-X 60-X 72-X
1 PAGE $11,380 $11,160 $10,920 $10,820 $10,700 $10,590 $10,310 $10,190 $10,130
2/3 PAGE $8,540 $8,380 $8,200 $8,120 $8,030 $7,950 $7,730 $7,640 $7,600
1/2 PAGE $7,970 $7,820 $7,650 $7,580 $7,500 $7,410 $7,210 $7,140 $7,100
1/3 PAGE $5,700 $5,590 $5,530 $5,410 $5,360 $5,310 $5,160 $5,110 $5,080
Additional frequency rates are available. Contact your Account Manager for more information.
AFP Split-Run Color Charge CHARGE PER COLOR PER PAGE OR FRACTION
Three- and Four-Color Process ..............................................$2,690
AFP Split-Run Inserts
INSERTS 1-X 6-X 12-X 18-X 24-X 36-X 48-X 60-X 72-X
2-PAGE $23,770 $23,310 $22,830 $22,610 $22,360 $22,140 $21,530 $21,280 $21,170
4-PAGE $47,300 $46,400 $45,430 $44,980 $44,490 $44,040 $42,850 $42,350 $42,120
6-PAGE $70,610 $69,260 $67,820 $67,150 $66,400 $65,720 $63,960 $63,220 $62,870
8-PAGE $93,680 $91,890 $89,990 $89,090 $88,100 $87,210 $84,870 $83,870 $83,420
Additional frequency rates are available. Contact your Account Manager for more information.
COVERS, PREMIUM POSITIONS Covers and premium positions are issue. Short-fold inserts are accepted on a first-come, first-served basis Standard size (w x h): 7.75" x 5.5"; Stock: 100# text. For custom sizes, pita
sold annually on a contract basis to individual advertisers. Premiums are upon receipt of a written insertion order. pockets, and multipage units, please contact sales.
charged on one page of ad unit when multiple page units are accept- C. Trimming: Ship folded to 8” x 10.75”. Trim size is 7.75” x 10.5”. Trim-
able. Premium position advertisers cannot be guaranteed more than ming of oversize inserts will be charged at cost. Keep live matter at least OUTSERTS Outserts offer an effective and cost-efficient method to
two pages of separation from a competitor. Cancellation of less than 60 3⁄8” away from trim edges. Book is jogged to foot; trim is 1 ⁄8” each side. deliver your message directly to your target audience. Outserts ride
days written notice will incur a fee equal to the cost of the premium for along with the journal in a clear polybag, making them visible when the
one month. D. Quantity: FULL-RUN is 200,000, which includes spoilage and 1,000 journal is received. Availability is limited. Contact sales for pricing at:
for publisher’s use. For more information, contact the Advertising Sales AAFP_NJ@aafp.org or sjezzard@wiley.com.
INSERT SPECIFICATIONS A. Availability: All inserts are subject to Office at: sjezzard@wiley.com
approval. Sample must be provided for review. ACCEPTANCE, PRICING, PRODUCTION Requirements and Cancella-
SPLIT-RUN RATE INFORMATION Premium Cover positions: may be tion Acceptance: Content must be reviewed and approved in advance.
B. Acceptance: No BRCs are accepted. 100 lb text stock maximum. split to US-only audiences for the full run rate plus a $1,500 gross sur-
Approval will be granted prior to space closing; inserts must be deliv- Reservations only accepted on a firm order in advance. Pricing: Based
charge with prior approval. Contact Advertising Services at: sjezzard@ on a net cost-per-piece basis based on the quantity, size, weight, and
ered to the printer two weeks prior to issue date. Variations from wiley.com for more information.
standard inserts will be accepted only after prior approval and at the format of the unit. Production Requirements: Please send two mock-
discretion of the publisher. A special charge may be added for handling. COVER TIPS Your message displayed on a cover tip offers premium ups for approval to: Quad; Attn: Marty Plotky for AFP; N61 W23044
Paper attachment, die cuts, or other effects may not extend to within visibility and precise targeting. These units are available on a limited Harry’s Way; Sussex, WI 53089. Creative with pita pockets must be wafer
two inches of any trimmed edge, cover more than 20% of the page area, basis and may only be reserved by contract. Please contact advertising sealed. Cancellations received 60 days or more via written notice prior
or result in otherwise undesirable changes in the characteristics of the sales for availability and pricing at: AAFP_NJ@aafp.org or sjezzard@ to issue ad close deadline, no charge; 30-60 days prior to issue ad close
insert stock. Short-fold inserts are limited to a maximum of four for each wiley.com. Specifications for a standard 2-page/single-leaf cover tip: deadline, 50% of contract rate; 30 days or less prior to issue ad close
deadline, 100% of contract rate.
6 AFP/FPM Media Kit - 2023
Premium Visibility Acceptance, Pricing, Production
Requirements,and Cancellation
Targeted Programs Policies: See page 18 for all advertising
acceptance, format, and business policies.
Cover Tips Acceptance: Content must be reviewed
Your message displayed on a cover tip offers and approved in advance. Reservations only
premium visibility and precise targeting. These accepted on a firm order in advance.
units are available on a limited basis and may Pricing: Based on a net cost-per-piece basis
only be reserved by contract. Please contact based on the quantity, size, weight, and format
advertising sales for availability and pricing at of the unit.
AAFP_NJ@aafp.org or sjezzard@wiley.com.
Specifications for a standard 2-page/single- Production Requirements: Please send two
leaf cover tip: mock-ups for approval to:
• Maximum size: 7.75” x 5.5” Quad
Attn: Marty Plotky for AFP
• Minimum size: 7.75” x 5”
N61W23044 Harry’s Way
• Stock: 100 lb text Sussex, WI 53089.
• Max. weight: 2 pages (single leaf) Creative with pita pockets must be wafer
• For custom sizes, pita pockets, and sealed. Cancellations received 60 days or
multipage units, please contact sales. more via written notice prior to issue ad close
deadline, no charge; 30-60 days prior to issue
Outserts ad close deadline, 50% of contract rate; 30
Outserts offer an effective and cost-efficient days or less prior to issue ad close deadline,
method to deliver your message directly to 100% of contract rate.
your target audience. Outserts ride along with
the journal in a clear polybag, making them
clearly visible when the journal is received. Advertising
Availability is limited. Contact sales for pricing
at AAFP_NJ@aafp.org or sjezzard@wiley.com. Discount Program
• Maximum size: 7.75” x 10.5”
• Minimum size: 7.75” x 5.25”
Prescribing Information (PI)/
Important Safety Information (ISI)
• Stock: 120 lb text
Discount
• Max. weight: 2 pages (single leaf)
Advertisers earn a 50% discount starting with
• For custom sizes, pita pockets, and the 3rd PI/ISI page.
multipage units, please contact sales.
AFP/FPM Media Kit - 2023 7
AFP Production
First Issue: January 1970
Production Deadlines
Issuance: Published 12 times per year QUAD JOB DEMO AD LIST SPACE ROB INSERTS/ OUTSERTS/
ISSUE NUMBERS DUE AT MMS CLOSING MATERIAL DUE COVER TIPS DUE
Issue Dates: Once monthly
Jan C2112P0 11/23/22 12/07/22 12/14/22 12/21/22
Mailing Date/Class: One week following issue
Feb C307920 12/16/22 01/07/23 01/12/23 01/20/23
date/Periodicals
Mar C307940 01/25/23 02/07/23 02/10/23 02/17/23
Issue and Closing Dates Apr C307950 02/23/23 03/07/23 03/13/23 03/20/23
May C307960 03/27/23 04/07/23 04/12/23 04/19/23
• Insertion orders and all reproduction
Jun C307930 04/26/23 05/07/23 05/15/23 05/22/23
materials are due as indicated in the
Jul C307970 05/23/23 06/07/23 06/09/23 06/16/23
production deadlines table. For dates that
Aug C307980 06/26/23 07/07/23 07/14/23 07/21/23
fall on weekends or holidays, use the next
business day. Sep C307990 07/26/23 08/07/23 08/11/23 08/18/23
Oct C3079C0 08/25/23 09/07/23 09/13/23 09/20/23
• No cancellations after closing date of
Nov C3079A0 09/26/23 10/07/23 10/13/23 10/20/23
publication.
Dec C3079D0 10/27/23 11/07/23 11/15/23 11/22/23
Ad Placement Policy
Advertising is rotated and interspersed
throughout the issue—within departments and Mechanical Requirements
between articles.
Paper Stock • After one year of storage, digital files will be
Ad Space Sizes Inside pages (body pages): 34# UPM Cote deleted
Full page ........................................................... 7” x 10" Covers: 100# Sterling Ultra Gloss C2S To upload files, visit: www.adshuttle.com/AAFP.
²/₃ page .......................................................... 4³/₈” x 10” Type of Binding: Perfect bound One actual-size, SWOP-certified color proof is
½ page vertical ........................................... 3¼” x 10” recommended and must match the digital file.
½ page horizontal ....................................... 7” x 4½” Specifications Ship color proof to:
¹/₃ page vertical ........................................... 2¹/₈” x 10” AFP is printed web offset. Sussex Blue Soho
Attn: Connie Margraf/ Supplied PLUS
Bleed Ad Space Sizes • Format files as PDF/X-1a N64W23110 Main Street
Full page ....................................................... 8” x 10³/₄” • Flatten transparencies Sussex, WI 53089
²/₃ page .......................................................4³/₄” x 10³/₄” • All images at least 300 dpi For digital specifications, contact AFP
½ page vertical ........................................3⁷/₈” x 10³/₄” • 4/C solids should not exceed ink density Production at: btaylor@aafp.org.
½ page horizontal ........................................ 8” x 5¹/₈” of 320%
¹/₃ page vertical ........................................2³/₄” x 10³/₄” • Single-page size should not exceed bleed size
• Color bars, crop, and registration marks must
Keep live matter ³/₈” away from trim edges. be kept outside the bleed size
Trim size of magazine: 7³/₄” x 10½” • Prepare spread ads as individual pages
8 AFP/FPM Media Kit - 2023
AFP Editorial
Insert, Cover Tip, and Outsert Shipping General Editorial Direction
Each insert carton should be marked for AFP journal, with date of issue, AFP’s mission is to empower family physicians to improve the health of
Quad job number, name of advertiser, product, and quantity. patients and communities as the leading source of medical information
Insert shipments that do not meet requirements are subject to additional while advancing science and health equity. For more information, visit:
charges. Contact the Production Department at: btaylor@aafp.org or https://www.aafp.org/pubs/afp/about.html.
(913) 906-6294 for additional information.
CME Credit
Ship prepaid. C.O.D. not accepted. Send to:
AFP offers CME credits free in each issue. The CME quiz that readers
Quad complete covers most of the issue content, therefore encouraging cover-
Attn: Receiving to-cover reading.
N61W23044 Harry’s Way
Sussex, WI 53089 Editorial Department Features
NOTE: EXCESS MATERIALS ARE DESTROYED AFTER PRINTING OF EACH ISSUE. AFP Clinical Answers, CME Quiz, Cochrane for Clinicians, Curbside
Consultation, Diagnostic Tests, Diary of a Family Physician, Editorials,
FPIN’s Clinical Inquiries, FPIN’s Help Desk Answers, Graham Center Policy
One-Pagers, Implementing AHRQ Effective Health Care Reviews, Letters
to the Editor, Lown Right Care, Medicine by the Numbers, Photo Quiz,
POEMs, Point-of-Care Guides, Practice Guidelines, Putting Prevention into
Practice, STEPS: New Drug Reviews, U.S. Preventive Services Task Force.
Clinical Review Articles
Number of clinical review articles per month: Six
Length of articles: Six to ten pages
(All clinical review articles include CME credit.)
Origin of Editorial (Three-year average)
Staff written: 10%, written by MD editors under contract
Solicited: 71%
Unsolicited: 29%
Peer review: All articles are peer reviewed by family physicians, plus some
additional subspecialist reviewers.
Rejection rate: 24% for clinical review articles
AFP/FPM Media Kit - 2023 9
AFP Circulation
Definition of Recipient Qualification
Qualified recipients are family physicians, including medical teachers,
Family Medicine ................................................... 114,427
selected office-based practitioners, selected direct patient care office-
and hospital-based general internists of family medicine osteopaths,
Academy members in FM/GP/IM and other specialties, Canadian and other Internal Medicine .................................................. 48,156
international physician members, student-affiliate members, and physician
members with medical teaching, administration, research, and other Other Specialties ................................................... 19,040
activity as their major professional activity.
Total Qualified Copies to Physicians ................ 181,623
Circulation Verification
A. Audit: BPA statement for July 2022 issue. For semiannual circulation up- Percent to Physicians .................................................99%
dates, visit www.bpaww.com.
B. Mailing house: MMS, Inc. Medical Students ......................................................2,114
Coverage and Subscriptions Total Qualified Circulation .................................183,737
A. S
ee the table to the right for a breakdown of circulation by classification of
reader.
Updated circulation data as of September 2022.
B. C
ontrolled: 43%: Paid: 3%, Requested: 54%
C. S ubscription price in U.S.: $310; Canada: $425; Foreign: $530
D. Institutional price: Quote upon request
E. M
edical students, residents, health care professionals, and office manage-
ment staff in U.S.: $195; Canada: $305; Foreign: $410
10 AFP/FPM Media Kit - 2023FPM Print Advertising Rates, Specifications
Full-Run, Run-of-Book Rates RATES EFFECTIVE JANUARY 1, 2023
FPM Full-Run, Run-of-Book Rates
B&W RATES 1-X 6-X 12-X 18-X 24-X 36-X 48-X
1 PAGE $3,890 $3,810 $3,680 $3,560 $3,460 $3,330 $3,210
2/3 PAGE $2,960 $2,880 $2,770 $2,700 $2,600 $2,510 $2,430
1/2 PAGE $2,740 $2,680 $2,590 $2,500 $2,430 $2,340 $2,270
1/3 PAGE $1,970 $1,920 $1,880 $1,800 $1,750 $1,700 $1,630
Full-Run Insert Rates
FPM Full-Run Insert Rates
INSERTS 1-X 6-X 12-X 18-X 24-X 36-X 48-X
2 PAGE $7,780 $7,800 $7,350 $7,100 $6,900 $6,650 $6,400
4 PAGE $15,550 $15,190 $14,690 $14,180 $13,780 $13,280 $12,780
6 PAGE N/A $22,780 $22,020 $21,270 $20,660 $19,920 $19,160
8 PAGE N/A $30,350 $29,360 $28,360 $27,540 $26,550 $25,540
Color Charge CHARGE PER COLOR PER PAGE OR FRACTION Cover Tips
Three- and Four-Color Process ......................................................$880 Your message displayed on a cover tip offers premium visibility. These units
are available on a limited basis and may only be reserved by contract. Please
Premium Position Rates contact advertising sales for availability and pricing at: AAFP_NJ@aafp.org or
2nd Cover (PREMIUM ON B/W SPACE ONLY) ..........................................35% sjezzard@wiley.com.
3rd Cover (PREMIUM ON B/W SPACE ONLY) ........................................... 10% Specifications for a standard 2-page/singleleaf cover tip:
4th Cover (PREMIUM ON B/W SPACE ONLY) ...........................................45% • Maximum size: 7.75” x 5.5”
Opposite Table of Contents (PREMIUM ON B/W SPACE ONLY) .......... 15% • Minimum size: 7.75” x 5”
Preceding Lead Article (PREMIUM ON B/W SPACE ONLY) .................... 10% • Stock: 100 lb text
Consecutive Right-hand Pages (FULL OR FRACTIONAL) ..................... 5% • Max. weight: 2 pages (single leaf)
• For custom sizes, pita pockets, and multipage units, please contact sales.
FULL-RUN RATE INFORMATION Bleed: No charge. First-time Advertisers: First-time advertisers/agen- Contracts and insertion orders issued for units at less than published
FULL-RUN, RUN-OF-BOOK RATES Effective Rate Date: January 1, cies are required to prepay first advertising campaign or first digital rates are not accepted.
2023. Agency commission: 15% of gross billing for space and color. month to ensure placement. Contact Advertising Services at sjezzard@ COVERS, PREMIUM POSITIONS: Covers and positions are sold annually
Subject to withdrawal on accounts not paid within 30 days of invoice wiley.com for more information. on a contract basis to individual advertisers. Premiums are charged on
date. Short Rates and Rebates: Advertisers who contract for a specific EARNED RATES Policy: Rates subject to change with 90-days notice. one page of the ad unit when multiple page units are acceptable. Cov-
frequency or discount program but do not meet those terms within the Frequency discounts are based on the actual number of paid pages ers and positions near other positions are not bound by normal product
contract period will be short-rated except for those who qualify for the placed during one contract year. Full-page or fractional units are conflict guidelines. Cancellations of less than 60 days written notice will
Guaranteed Frequency Plan. Advertisers who exceed their contracted counted as one page. Split-run pages run in AFP count toward the incur a fee equal to the cost of the premium for one month.
frequency will be rebated. All paid ad pages count toward earned fre- earned rate as one page. Contracts are accepted with the understanding
quency rate. that rates will be guaranteed beyond the last issue closed. Advertising is
sold only at earned published rates.
AFP/FPM Media Kit - 2023 11FPM Production
First Issue: October 1993 Issue and Closing Dates • Single-page size should not exceed bleed
Issuance: Published six (6) times per year size
• Insertion orders and all reproduction
materials are due as indicated in production • Color bars, crop, and registration marks must
Issue Dates: Bi-monthly as combined issues
deadlines table. For dates that fall on be kept outside the bleed size
Mailing Date/Class: Second week following
weekends or holidays, use the next business • Prepare spread ads as individual pages
issue date/Periodicals
day. • After one year of storage, digital files will be
Production Deadlines • No cancellations after closing date of deleted
publication. One actual-size, SWOP-certified color proof
SPACE CLOSING MATERIALS CLOSING
ISSUE DATE DATE • Send Insertion orders to your account is recommended and must match the digital
Jan/Feb Dec 1 Dec 8 manager or sjezzard@wiley.com file. Contact Bret Taylor at: (913) 906-6294 or
Mar/Apr Feb 1 Feb 11 btaylor@aafp.org for additional specifications.
May/Jun April 1 April 13 Ad Placement Policy
Jul/Aug June 1 June 13 Advertising is rotated and interspersed
Advertising Materials
Sep/Oct Aug 1 Aug 11 throughout the issue—within departments and Send PDFs to: btaylor@aafp.org
Nov/Dec Oct 1 Oct 12 between articles. and color proofs to:
FPM c/o American Academy of Family Physicians
Mechanical Requirements Bret Taylor
Ad Space Sizes 11400 Tomahawk Creek Parkway
Paper Stock
Ad Space Sizes Leawood, KS 66211-2680
Inside pages (body pages): 60#
Full page ........................................................... 7” x 10"
Covers: 80# Classified and Recruitment
²/₃ page .......................................................... 4³/₈” x 10”
½ page vertical ........................................... 3¼” x 10”
Type of Binding: Perfect bound Advertising
½ page horizontal ....................................... 7” x 4½” Community Brands
Specifications AAFP Classified Ad Sales Team (727) 497-6568
¹/₃ page vertical ........................................... 2¹/₈” x 10”
File types accepted are PDF/X-1a or PDF. AAFP@communitybrands.com
Bleed Ad Space Sizes Email files to btaylor@aafp.org.
Full page ....................................................... 8” x 10³/₄” • Format files as PDF/X-1a
²/₃ page .........................................................4³/₄” x 10³/₄” • Flatten transparencies
½ page vertical ........................................3⁷/₈” x 10³/₄” • All images at least 300 dpi
½ page horizontal ........................................ 8” x 5¹/₈”
• 4/C solids should not exceed ink density of
¹/₃ page vertical ........................................2³/₄” x 10³/₄” 320%
Keep live matter ³/₈” away from trim edges.
Trim size of magazine: 7³/₄” x 10½”
12 AFP/FPM Media Kit - 2023FPM Editorial
The mission of FPM is to give family physicians the tools and information
TAKE THE FPM
CME QUIZ they need to maintain efficient and effective practices, enhance the patient
EARN 5 CME experience, and maximize their professional satisfaction.
CREDITS 34
Better practice.
Healthier patie
nts. General Editorial Direction
er.
Rewarding care | January/Februar
y 2022
FPM publishes articles designed to help family physicians with every aspect
| A peer-re viewed journal
Management
Family Practice
of their practice from patient satisfaction to personal satisfaction and from
payment to patient care. FPM brings the resources of the AAFP to bear on
the challenges that family physicians face. Each issue contains a quiz that
Outpatient
AAFP members and paid subscribers can take to earn continuing medical
education (CME) credit.
E/M Coding
Simplified 26 Award-Winning Content
FPM was honored by the American Society of Healthcare Publication
Editors in 2019 with a Silver Award for Best Commentary and is a past
winner of several ASHPE and Association Media and Publishing awards.
CME Credit
FPM offers at least five CME credits free in each issue. The CME quiz
that readers complete covers most of the content of the issue, therefore
encouraging cover-to-cover reading.
E/M Coding: It
Really Is Bette
r 7 Patient Care Focus
in 2022 9
are Changes for FPs
Key CPT and Me dic
Oriented Visit
15 Increasing demands from payers, employers, and patients for high-
th a Problem-
llness Visit Wi 21
Combining a We
age and Be nefi ts in Cli nical Practice quality, cost-effective care have made efficient health care delivery more
ng the Rules for Cover
Medicare 101:
Navig ati
Do Lists 5 challenging and more important than ever. FPM authors describe proven
: Modern-Day To-
From the Editor Problems 32 approaches to managing the care of patients with chronic diseases,
Un add res sed
Coding Q&A:
Time 33
Practice Pearls:
Capturing Total communicating effectively with patients, providing team-based care, and
Ear n 5 Cre dits 34
CME Quiz: achieving quality metrics.
ctice 36
Las t Wo rd: “Concierge” Pra
The
Coding and Billing Expertise
ww w.aafp.org/f
pm FPM’s advice on diagnosis and procedure coding translates to dollars for
readers. The complexity of the coding systems and ever-changing billing
rules makes FPM’s coding and documentation advice invaluable.
AFP/FPM Media Kit - 2023 13Online Advertising Rates/Opportunities
#1 Journal Website in Primary Care1
The websites for American Family Physician (aafp.org/afp) and FPM (aafp.
org/fpm) are industry leaders in primary care and family medicine. Per DRG
Digital | Manhattan Research, HCP Sources, 2018, AFP is rated #1 in the
following categories:
• Top websites accessed for professional purposes (past 3 months) FP/GP
• Specialty-specific websites visited (past 3 months) among PCPs and FP/GP
• Top online and offline sources used for scientific and clinical research
among PCPs and FP/GP
• Used for online Continuing Medical Education (eCME) among PCPs and
FP/GP
The combination of AFP/FPM is the perfect choice to reach/engage
primary care physicians. Engagement: More than 134,000 AAFP members
are registered users of the website.
AAFP.org COMBO, U.S. Only2
Page views ..............................................................................2,988,609
Visits .......................................................................................... 2,431,557
AAFP.org/afp, U.S. Only2
Page views ...............................................................................2,703,456
Visits ......................................................................................... 2,222,075
AAFP.org/fpm, U.S. Only2
Page views .................................................................................. 285,153
Visits ............................................................................................ 209,482
1. DRG Digital | Manhattan Research, Digital HCP Sources, June 2018
2. Adobe Analytics, 6-month average, Feb 2022 - Jul 2022
14 AFP/FPM Media Kit - 2023Online Advertising Rates/Opportunities (continued)
AAFP.org Advertising Rates RATES EFFECTIVE JANUARY 1, 2023
AD UNIT COST
AFP/FPM Combo Buy (banners*) $120 CPM
AFP/FPM Combo Buy Half page (300x600) $145 CPM
AFP/FPM Combo Buy Interstitial $205 CPM
*Leaderboard (728x90), medium box (300x250)
Website and eTOC Advertising Specifications
MAXIMUM
INITIAL MAX INITIAL
CREATIVE UNIT EXPANDED HOST-INITIATED
DIMENSIONS FILE LOAD ANIMATION/VIDEO GUIDELINES Z-INDEX RANGES UNIT-SPECIFIC NOTES
NAME DIMENSIONS SUBLOAD
(WxH IN PIXELS) SIZE
(WxH IN PIXELS)
300x250 Minimum 24 fps for video
Expandable/ to 600x250, 300x600 Expansion must be 15-sec max length (unlimited user-initiated); 5,000 - 1,999,999 Retract Feature = Either click to close/expand or enable
150 KB 300 KB
Retractable to 600x600, 728x90 user-initiated 1.1 MB additional file size allowed for host-initi- (for entire ad unit) Mouse-Off Retraction
to 728x315 ated video; unlimited size for user-initiated video)
Medium Ad unit content must be clearly distinguishable from nor-
Not allowed for
Rectangle 300x250 N/A 150 KB 15-sec max animation length; Max loop 3 times 0 - 4,999 mal webpage content (ad unit must have clearly defined
this unit
(Non Expanding) borders and not be confused with normal page content).
Ad unit content must be clearly distinguishable from nor-
Leaderboard Not allowed for
728x90 N/A 150 KB 15-sec max animation length; Max loop 3 times 0 - 4,999 mal webpage content (ad unit must have clearly defined
(Non Expanding) this unit
borders and not be confused with normal page content).
Ad unit content must be clearly distinguishable from nor-
Half Page Not allowed for
300x600 N/A 150 KB 15-sec max animation length; Max loop 3 times 0 - 4,999 mal webpage content (ad unit must have clearly defined
(Non Expanding) this unit
borders and not be confused with normal page content).
15-sec max animation length; Video not allowed
Ad unit content must be clearly distinguishable from nor-
Smartphone Static Not allowed for for this unit
320x50 N/A 50 KB 0 - 4,999 mal webpage content (ad unit must have clearly defined
Wide Banner this unit See “In-Banner Video” & Rich Media units below
borders and not be confused with normal page content).
for video
N/A unless the ad covers Label = “Advertisement” Font = 8pt (11px) by 16pt
15-sec max animation length; Video not allowed
Between-the- content on the target (21px); “Close” control provided by browser window if
for this unit
Page (a.k.a. Variable N/A 200 KB 300 KB page, then use ad displays in its own browser window. If overlaid on
See “In-Banner Video” & Rich Media units below
“Interstitial”) range for overlays: target page, include “Close X” button. Font = 8pt (11px)
for video
6,000,000+ by 16pt (21px)
130 characters
Maximum looping (animation): 3 loops
Maximum file size and required format: Static Gif or JPEG
200 kb; GIF Flash and rich media are not supported.
eTOC/Newsletter 300x250 N/A N/A Animated GIF files are accepted. In certain Third party tags are accepted if they render
email applications, only a static image of the the actual GIF image and URL landing page. Tags
first frame of the animation will appear. Please rendering at 1 ppi are not accepted.
ensure any branding and important information
appears in the first frame.
Headline 50 characters, body copy 300 charac-
eTOC/Newsletter Inline Text N/A N/A
ters. Up to 2 URL links allowed
AFP/FPM Media Kit - 2023 15Email Display and Inline Text Advertising
Distribution: Includes active AAFP member physicians and journal AFP eTOC/eNewsletter Advertising Rates
subscribers.
Semi-exclusive opportunity: Only one display ad (300x250 medium box) 1-X 3-X 6-X 12-X 18-X 24-X
and one inline text ad (headline/copy = 350 characters) are accepted per MEDIUM BOX (300x250) $9,690 $9,210 $8,770 $8,290 $7,850 $7,470
newsletter or eTOC. High SOV. INLINE TEXT AD $6,790 $6,450 $6,150 $5,810 $5,520 $5,240
Example of inline text ad: MED. BOX & INLINE TEXT $15,880 $15,090 $14,380 $13,590 $12,880 $12,240
AFP eTOC/eNewsletter Production Deadlines
AFP ETOC/ENEWSLETTER
ISSUE AD SPACE CLOSING AD MATERIAL DUE DELIVERY DATE
Jan - eNewsletter 12/12/22 12/15/22 01/03/23
Jan - eTOC 12/22/22 01/04/23 01/13/23
Feb - eNewsletter 01/18/23 01/23/23 02/01/23
AFP ETOC/ Feb - eTOC 02/02/23 02/07/23 02/16/23
EMAIL DISTRIBUTION ENEWSLETTER FPM ETOC FPM “QUICK TIPS” Mar - eNewsletter 02/15/23 02/20/23 03/01/23
Average Distribution 109,966 85,309 96,031 Mar - eTOC 03/02/23 03/07/23 03/16/23
Frequency 2x/month 6x/year Weekly Apr - eNewsletter 03/20/23 03/23/23 04/03/23
Specialty* Apr - eTOC 03/31/23 04/05/23 04/14/23
Family Medicine 87% 96% 86% May - eNewsletter 04/17/23 04/20/23 05/01/23
Other Specialty 7% 7% 9% May - eTOC 05/02/23 05/05/23 05/16/23
Unknown or Not Applicable 10% 3% 8% Jun - eNewsletter 05/17/23 05/22/23 06/01/23
Designation* Jun - eTOC 06/02/23 06/07/23 06/16/23
MD 64% 80% 74% Jul - eNewsletter 06/19/23 06/22/23 07/03/23
DO 14% 19% 17% Jul - eTOC 06/29/23 07/05/23 07/14/23
NP 1% 0% 1% Aug - eNewsletter 07/18/23 07/21/23 08/01/23
PA 1% 0% 1% Aug - eTOC 08/02/23 08/07/23 08/16/23
Other Designation 2% 1% 2% Sep - eNewsletter 08/18/23 08/23/23 09/01/23
Unknown 14% 1% 4% Sep - eTOC 09/01/23 09/07/23 09/18/23
* Specialties and Designations add to more than total due to multiple specialties and designations Oct - eNewsletter 09/18/23 09/21/23 10/02/23
for many individuals Oct - eTOC 09/29/23 10/04/23 10/13/23
Nov - eNewsletter 10/18/23 10/23/23 11/01/23
Nov - eTOC 11/02/23 11/07/23 11/16/23
Dec - eNewsletter 11/15/23 11/20/23 12/01/23
Dec - eTOC 12/04/23 12/07/23 12/18/23
16 AFP/FPM Media Kit - 2023FPM eTOC Advertising Rates
1-X 3-X 6-X 12-X 18-X 24-X
MEDIUM BOX (300x250) $7,060 $6,510 $6,210 $5,870 $5,560 $5,280
INLINE TEXT AD $4,800 $4,570 $4,360 $4,110 $3,910 $3,710
MED. BOX & INLINE TEXT $11,230 $10,690 $10,170 $9,610 $9,100 $8,660
FPM eTOCs/eNewsletters Production Deadlines
ETOC/ ENEWSLETTER ETOC/ ENEWSLETTER
ISSUE AD SPACE CLOSING AD MATERIAL DUE DELIVERY DATE ISSUE AD SPACE CLOSING AD MATERIAL DUE DELIVERY DATE
Jan/Feb Issue - eTOC 12/20/22 12/23/22 01/11/23 Jul/Aug Issue - eTOC 06/27/23 06/30/23 07/12/23
Jan - eNewsletter 1 01/03/23 01/06/23 01/18/23 Jul - eNewsletter 1 07/05/23 07/10/23 07/19/23
Jan - eNewsletter 2 01/10/23 01/13/23 01/25/23 Jul - eNewsletter 2 07/12/23 07/17/23 07/26/23
Feb - eNewsletter 1 01/19/23 01/24/23 02/02/23 Aug - eNewsletter 1 07/19/23 07/24/23 08/02/23
Feb - eNewsletter 2 01/25/23 01/30/23 02/08/23 Aug - eNewsletter 2 07/26/23 07/31/23 08/09/23
Feb - eNewsletter 3 02/01/23 02/06/23 02/15/23 Aug - eNewsletter 3 08/03/23 08/08/23 08/17/23
Feb - eNewsletter 4 02/08/23 02/13/23 02/22/23 Aug - eNewsletter 4 08/09/23 08/14/23 08/23/23
Mar - eNewsletter 1 02/16/22 02/21/22 03/02/22 Aug - eNewsletter 5 08/16/23 08/21/23 08/30/23
Mar/Apr Issue - eTOC 03/01/23 03/06/23 03/15/23 Sep/Oct Issue - eTOC 08/29/23 09/01/23 09/13/23
Mar -eNewsletter 2 03/08/23 03/13/23 03/22/23 Sep - eNewsletter 1 09/06/23 09/11/23 09/20/23
Mar -eNewsletter 3 03/15/23 03/20/23 03/29/23 Sep - eNewsletter 2 09/13/23 09/18/23 09/27/23
Apr - eNewsletter 1 03/22/23 03/27/23 04/05/23 Oct - eNewsletter 1 09/20/23 09/25/23 10/04/23
Apr - eNewsletter 2 03/29/23 04/03/23 04/12/23 Oct - eNewsletter 2 09/27/23 10/02/23 10/11/23
Apr - eNewsletter 3 04/05/23 04/10/23 04/19/23 Oct - eNewsletter 3 10/04/23 10/09/23 10/18/23
Apr - eNewsletter 4 04/12/23 04/17/23 04/26/23 Oct - eNewsletter 4 10/11/23 10/16/23 10/25/23
May/Jun Issue - eTOC 04/26/23 05/01/23 05/10/23 Nov - eNewsletter 1 10/19/23 10/24/23 11/02/23
May - eNewsletter 1 05/03/23 05/08/23 05/17/23 Nov/Dec Issue - eTOC 11/01/23 11/06/23 11/15/23
May - eNewsletter 2 05/10/23 05/15/23 05/24/23 Nov - eNewsletter 2 11/13/23 11/16/23 11/29/23
Jun - eNewsletter 1 05/23/23 05/26/23 06/07/23 Dec - eNewsletter 1 11/20/23 11/27/23 12/06/23
Jun - eNewsletter 2 05/31/23 06/05/23 06/14/23 Dec - eNewsletter 2 11/29/23 12/04/23 12/13/23
Jun - eNewsletter 3 06/07/23 06/12/23 06/21/23 Dec - eNewsletter 3 12/06/23 12/11/23 12/20/23
Jun - eNewsletter 4 06/14/23 06/19/23 06/28/23
AFP/FPM Media Kit - 2023 17Advertising Policies and Principles
Advertising revenue in American Family Physician The following advertising policies and 7. Ads that make comparative claims to competitive
and FPM helps to fund the healthcare mission of principles apply to all AAFP journal brands products must be substantiated by supporting data.
the American Academy of Family Physicians. and channels: 8. Products that require approval by the U.S. Food and
The purpose of the AAFP’s journals is to serve 1. Products and services to be advertised must Drug Administration for marketing must receive FDA
the medical profession and provide continuing meet the standards of generally accepted approval before being eligible and must include “full
medical education. Because of this, the medical practice, be relevant to the clinical or disclosure” when required. It is the responsibility of
appearance of advertising cannot indicate socioeconomic practice of medicine, or be of the advertiser to conform to regulations of the FDA
or imply AAFP or journal endorsement of the special interest to the physician readership. and all legal requirements for the content of claims
advertised company or product(s), nor are 2. Products and services not explicitly covered by made for products.
advertisers allowed to influence editorial content. these policies will generally be accepted if they 9. Advertisers may be required to submit supporting
AAFP physician members, other non-member are determined to be in harmony with the stated documentation to substantiate claims. For products
physicians, and other allied healthcare purpose of the journal. However, the journal not regulated by the FDA or other government
professionals expect the AAFP journals to be editor in chief or journal division director has the agency, technical and/or scientific documentation
authoritative, independent voices in the world of right to refuse any advertisement that, in their may be required.
science and medicine. sole discretion, is incompatible with the mission 10. Ads that make health claims for non-FDA approved
or inconsistent with the values of the journal or
Public confidence in our objectivity is critical nutritional supplements, foods, food additives,
society, and to stop accepting any advertisement
to carrying out our mission. The AAFP adheres and other products and devices with health
previously accepted.
to the code set forth by the Council of Medical claims must be substantiated by clinical studies
Specialty Societies (CMSS) Code for Interactions 3. Advertisements, including advertising creative, that acceptable to the journal’s editor in chief—
with Companies, Standards for Advertising are new to the AAFP journals require pre-approval generally meaning studies that have independent
(Section 9.1) which states: before they can appear and must be submitted for support in authoritative, evidence-based medical
review no later than 10 days before the closing date literature—and are subject to a literature review
“Advertising in all Society publications should be
for the issue. prior to acceptance. Such ads must additionally
easily distinguishable from editorial content (e.g.,
carry the following disclaimer: “These statements
through labels and color-coding). Advertising 4. Advertising for the following categories is
have not been evaluated by the Food and Drug
should not be designed to look like scientific prohibited: Alcohol, tobacco, cannabis or
Administration. This product is not intended to
articles. cannabinoids, weapons, firearms, ammunition,
diagnose, treat, cure, or prevent any disease.”
fireworks, gambling and lottery, pornography
In Society Journals, the placement of Advertising
or related themes, political and religious 11. The AAFP follows the American Medical
adjacent to articles or editorial content discussing
advertisements, advertisements that claim to Association’s Code of Medical Ethics Opinion
the Company or product that is the subject
have a non-scientifically substantiated cure or 8.063 regarding the sale of health-related products
of the ad should be prohibited. Advertising in
method, advertisements that make unsubstantiated from physician’s offices. Products must serve the
Society Journals should be subject to review by
health claims for the products advertised, and immediate and pressing needs of their patients, be
the Editor-in- Chief and overseen by the Society.
advertisements directed at children. supported by evidence in peer-reviewed literature
Society Journals and other Society publications
and other unbiased scientific sources that review
that publish Advertising for CME activities or 5. All ads must clearly and prominently identify the
evidence in a sound, systematic, and reliable
provide activities through which readers can earn advertiser by logo, trademark, or signature.
fashion, and such sales must not present a financial
CME credits should also comply with ACCME 6. Per CMSS code, we prohibit the intentional conflict of interest for the physician or physician’s
requirements for Advertising set out in the placement of advertising adjacent to articles practice.
Standards for Commercial Support.” discussing the company or products in the same
class as the advertised product.
18 AFP/FPM Media Kit - 202312. The AAFP follows the American Medical subject to review by the editor in chief and journal Business Policies:
Association’s Code of Medical Ethics Opinion division director.
21. In consideration of publication of an advertisement,
8.03 prohibiting physicians from placing their The editor in chief and journal division director the advertiser and the agency, jointly and severally,
own financial interests above the welfare of their must preapprove any piece that might be agree to indemnify and hold harmless the AAFP and
patients. Ads for products or services that assist the considered advertorial. At their discretion, the its officers, agents, and employees against expenses
physician in running a more efficient practice, thus advertising may need to be reformatted to (including legal fees) and losses resulting from the
enabling the physician more time for patient care, minimize its resemblance to editorial content, and publication of the contents of the ad, including,
will generally be accepted. Included here would this must be considered as part of an approval without limitation, claims or suits for libel, violation
be categories such as office equipment, medical timetable. All other guidelines pertaining to of privacy, copyright infringement, or plagiarism.
billing systems, or other software products. Ads advertising in the journals also apply to advertorials.
that focus solely on increasing profitability are not 22. The AAFP shall not be liable for any failure to
acceptable. 17. The journals further adhere to the advertising policies print, publish, or circulate any ad that is accepted.
of the American Academy of Family Physicians However, the journals shall, in collaboration with
13. Continuing medical education courses, seminars, (AAFP), the Council of Medical Specialty Societies the advertiser or its agent, use its reasonable efforts
and conferences are eligible to advertise. (CMSS), the Accreditation Council for Continuing to place such ad among subsequent available
14. For enduring materials (e.g., books, audio- and Medical Education (ACCME), the World Association inventory.
videotapes, computer software, etc.), submission of Medical Editors (WAME), and the International
23. The AAFP is not responsible for incidental or
of a sample for review to establish eligibility may be Committee of Medical Journal Editors (ICMJE).
consequential damage for errors in printing an ad.
required. 18. The following online advertising formats
24. The AAFP will not be bound by any condition,
15. The full rules for any market research or promotion are prohibited: Pop-ups and floating ads.
printed or otherwise, appearing on order blanks or
associated with an advertisement must be displayed Advertisements that collect personally identifiable
copy instructions when such conditions conflict
in the ad or available via a prominent link. information from visitors without their knowledge
with the conditions set forth in these advertising
or permission. Ads that extend across or down the
16. Advertorials: Longer form content created for policies and principles.
page without the visitor having clicked or rolled-
commercial purposes may be harder for the
over the ad. Ads that send visitors to another site 25. Because editorial content requirements change as
average reader to readily distinguish as promotional.
without the visitor having clicked the ad. issue production progresses, all advertising insertion
We define the word “advertorial” to mean an
order position clauses are treated as important
advertisement or other paid content that resembles 19. Online advertisements, including sponsored
requests that may require change.
editorial content in style, intent, and format. content, must be clearly distinguishable from
While the AAFP journals do allow such types of editorial content. Online ads will be labeled 26. In the event of nonpayment, the advertiser and/
advertising, we will publish no advertising that, “advertisement” as part of standard site architecture. or its agency shall be jointly and severally liable for
in the judgment of the editor in chief and journal such monies as are due and payable to the AAFP.
20. Neither advertisers nor their agents may collect any
division director, resembles our editorial content in 27. Advertising materials must conform to mechanical
personal information from the user except with the
form or format enough to confuse the reader or be specifications as indicated in the most recent
user’s knowledge and permission and only after
mistaken for editorial content. journal media kit.
giving the user substantive information about the
The company or brand logo must appear uses to which the information will be put. Similarly,
prominently on the first page of the advertorial (or, cookies, pixels, applets, and other such files are These advertising policies and principles are not
in the case of an opening spread, somewhere on prohibited if those files transmit any personally exhaustive and are subject to change at any time
the spread) and the word “ADVERTISEMENT” must identifiable information to the advertiser or agent without notice.
appear in 14 pt. bold type (minimum), all caps, at without the user’s knowledge and permission.
the top center of each page. Advertorial layouts are Updated: February 2022
AFP/FPM Media Kit - 2023 19More Opportunities with the AAFP
The American Academy of Family Physicians Corporate Partners, we advance the values AFFINITY PROGRAMS
(AAFP) works with a variety of health care- of family medicine for our members and the Promote your products or professional
focused companies that share our goal of patients they serve. services through dedicated and frequent
providing family physicians, their care teams, promotional marketing channels, including the
and their patients with the best resources EDUCATION AAFP’s Member Advantage Program.
and education tools. We strive to ensure our Collaborate with us on key sponsored
partnership delivers a valuable, collaborative, opportunities to create, develop, and improve SPONSORED RESOURCE CENTER
and relevant experience by identifying win-win educational outcomes for family physicians,
opportunities for everyone involved. Your educational materials (white papers,
residents, and medical students as well as the videos, slide shows) are hosted on aafp.org
The AAFP provides numerous ways to connect patients they serve. We can work together and distributed through journal eNewsletters
and collaborate with the Academy and our to identify and develop practical, evidence- and eTOCS, banner ads on the website, and
members. based tools and resources, as well as build through a regular AAFP member eNewsletter.
on the AAFP’s award-winning familydoctor.
FAMILYDOCTOR.ORG org website—a valuable patient and physician
Familydoctor.org, our patient-focused site, is resource.
viewed by more than 150,000 unique visitors
per month. EVENT MARKETING
Increase your company’s visibility and connect
FOUNDATION CORPORATE with members at high-profile events, including
PARTNER PROGRAM Family Medicine Experience (FMX), the AAFP’s
Deepen your network within the family largest family medicine event of the year;
medicine community. Become a Corporate National Conference of Family Medicine
Partner with the AAFP Foundation—the Residents and Medical Students; and the AAFP
philanthropic arm of the AAFP. Together, with Chapter Leadership Conference.
To explore the many partnership
opportunities through the AAFP
or to learn more, contact:
strategicengagements@aafp.org
or (800) 274-2237, ext. 4445
20 AFP/FPM Media Kit - 2023Widely
Read.
Deeply
Trusted.
AFP/FPM Media Kit - 2023 21ADVERTISING SALES AGENCY SALES Stephen Jezzard, Advertising Director...................... .sjezzard@wiley.com Stephen Donohue, Senior Account Manager......... .sdonohue@wiley.com MJ Drewn, Senior Account Manager........................ .mdrewn@wiley.com Criss John, Senior Account Manager........................ .crjohn@wiley.com Tara Schelling, Senior Account Manager................. .tschelling@wiley.com DIRECT SALES Kurt Polesky, Manager, Health Direct........................ .kpolesky@wiley.com AD SERVICES AND SALES SUPPORT SPECIALIST Stefanie Valenzano........................................................svalenzano@aafp.org General Advertising Inquiries..................................... .AAFP_NJ@aafp.org American Family Physician’s dominant engagement with family physicians and primary care physicians is well-detailed by KANTAR independent research. For more information, contact your Wiley advertising sales representative. AAFP JOURNAL MEDIA PRODUCTION/EDITORIAL OFFICE 11400 TOMAHAWK CREEK PARKWAY · LEAWOOD, KS 66211-2680 800.274.2237 · 913.906.6000 · FAX 913.906.6080 DIRECTOR OF JOURNAL MEDIA Darren Sextro ............................. dsextro@aafp.org PRODUCTION DIRECTOR Bret Taylor .........................................btaylor@aafp.org SENIOR DIGITAL PRODUCTION SPECIALIST Evan Palmer................................epalmer@aafp.org BILLING COORDINATOR Tabatha Jeffries........................... tjeffries@aafp.org AAFP2023v1
You can also read
