MEDIA KIT AMERICA'S VIRTUAL BBQ FOOD & MUSIC FESTIVAL - JUNE 2021 - Giant National Capital Barbecue Battle
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MEDIA KIT AMERICA’S VIRTUAL BBQ
FOOD & MUSIC FESTIVAL
JUNE 2021
THIS YEAR’S EVENT BENEFITS USO-METRO
Visit us online at: www.BBQDC.com
TABLE OF CONTENTS
Press Release ........................................................................................................................................................................................................................................ Page 3
Event Overview .................................................................................................................................................................................................................................... Page 5
BBQ Battle Competitions.................................................................................................................................................................................................................. Page 6
Entertainment .........................................................................................................................................................................................................................................Page 7
Cork to Caps............................................................................................................................................................................................................................................. Page 9
Giant Health and Wellness..........................................................................................................................................................................................................Page 10
Giant Kids Zone....................................................................................................................................................................................................................................Page 11
The Monumental Sports Experience.................................................................................................................................................................................... Page 12
Giant Fresh Ideas and Demos....................................................................................................................................................................................................Page 13
Attractions..............................................................................................................................................................................................................................................Page 14
Talent for Interviews.......................................................................................................................................................................................................................Page 15
Digital Assets........................................................................................................................................................................................................................................Page 16
Media Contacts ................................................................................................................................................................................................................................... Page 17
OVERVIEW INFORMATION
Event Dates: Friday, May 28, 2021 through Wednesday, June 30, 2021
Visit us online at: www.BBQDC.com
SOCIAL AND DIGITAL INQUIRIES
Caitlin Wiggins or Shawn Noratel at 443-949-9284 | social@bbqindc.com
MEDIA AND INTERVIEWS
Melanie Hosch at 301-602-6540 | press@bbqindc.com
Exciting Activities BBQ Fans Can Look Forward to
at This year’s Virtual Experience:
Taste of Giant Cooking Demos & Award-Winning Recipes: Come one, come all! Top
BBQ chefs from across the country will be sharing their favorite recipes & tips for the
Ultimate At-Home BBQ Feast.
Giant Delivers BBQ to You: No need to run to the store to pick up all the ingredients
2021 Giant® National Capital for your BBQ Feast. Simply go online and let Giant deliver directly to you. Sauces,
seasonings, meats and more, brought fresh from Giant, directly to your door!
Barbecue Battle Transforms National BBQ Contests: Attendees can enter contests sanctioned by the Kansas
into a month-long virtual BBQ City BBQ Society such as the Military Chef Cookoff, Perdue Sizzlin’ Chicken Contest,
experience at bbqdc.com
Smokin’ with Smithfield Rib Contest, Heinz “Art of the Burger” Competition, National Beef
Championship, and the Junior Chef Competition sponsored by the DC Department of
Parks & Recreation. All contests are free to enter and open to the public and feature
The Giant National Capital BBQ Battle is back for its 29th year, once again as thousands of dollars in cash & prizes to winners.
America’s Virtual Food & Music Festival at BBQDC.com. This year’s Virtual Event
will kick-off Memorial Day Weekend, May 28, 2021 and run through June 30 in an You Be the Judge: This year, attendees will be given the opportunity to become actual
entirely virtual online format and admission is FREE! BBQ Judges of the virtual BBQ contests. Beginning with the viewing of a short training
video, attendees will then be tasked with picking the Best BBQ submissions in the Giant
Washington, DC April 5, 2021 — Giant Food, through its sponsorship of the Giant National BBQ Championship Contests.
National Capital BBQ Battle, has raised millions of dollars for the event beneficiaries
including over 1.2 million dollars for USO-Metro and $100,000 for the Capital Area Food BBQ Tips from America’s Top BBQ Pitmasters: TV celebrity Pitmasters Myron Mixon,
Bank last year alone. This year, Giant will once again be collecting donations for USO- Tuffy Stone and Moe Cason, along with other BBQ Experts will answer questions from
Metro throughout the month of June in all their MD, VA, DC and DE stores. attendees and share their winning BBQ secrets In the “Ask the Experts” section of the
Giant BBQ Battle Virtual Experience Event.
“Now celebrating its 29th year, the Giant National Capital Barbecue Battle has become
one of the largest and most celebrated food and music festivals in the country,” said Ultimate Battle of the Bands: Calling all music fans - Giant’s Ultimate BBQ Battle of the
Washington, D.C. Congresswoman Eleanor Holmes Norton. “Celebrating the art of cooking Bands will feature a variety of popular local & regional artists performing on the Pepsi-
and the joy of eating, the Barbecue Battle offers D.C. residents and the East Coast the Lays Sound Stage where you get to pick your favorite band. Bands will be competing
chance to enjoy America’s favorite pastime -- BBQ -- in the nation’s capital.” for cash prizes and the title of “Best Band of the Battle”. Musical genres include: Rock &
Reggae, Jazz & Blues, R&B & Go-Go.
This year’s event features exciting interactive programming and social engagement
including virtual cooking contests with thousands in prize money, cooking Musical Performances by National Artists: The Monster Energy Stage will feature
demonstrations by celebrity BBQ chefs and cookbook authors, award-winning recipes, performances by Grammy-nominated country singer-songwriter Cole Swindell, EDM duo
two music stages featuring regional & national artists, children’s activities, amazing prizes Breathe Carolina, Jimmie Allen, along with a Salute to the Troops with performances by
like “Free Shopping for a Year”, Deluxe Gas Grills, Giant Gift Cards, and much, much, more. the USO Show Troupe.
Support the Troops: By donating to USO-Metro at any Giant Food Store location in VA,
MD, DC or DE at check-out throughout the entire month of June 2021.
Giant Kids Zone: Attendees can check out the Giant Kids Zone featuring activities, contests, and summer fun for the whole family. DC Department of Parks and Recreation, PNC Bank, Comcast, and others will be providing hours of family fun activities along with exciting contests for all the junior chefs out there! This year, world famous magician Chris Dugdale will delight kids of all ages by performing impossible magic tricks in his Kids Magic Academy. Monumental Sports Experience: Take part in virtual sports action and get tips from sports pros of the Washington Wizards, Capitals, and Mystics – plus other fun interactive sports activities and challenges. Giant Corks to Caps: For guests 21+, the Giant Corks to Caps Experience, featuring Anheuser-Busch brands along with wine and spirit varieties such as High Noon, Black Box, Menage a Trois, Sutter Home, and 14 hands. Z. Alexander Brown will be offering tips and information for wine and beer enthusiasts like wine pairing techniques and identifying the delightful differences between some of the most popular beer types and varieties. Giant Health & Wellness: Healthy Grilling Recipes & Tips, Summer Fitness Activities, PNC Financial Wellness Check along with video presentations from Giant’s Nutritionist help make for a fun active summer. Daily Deals & Specials: Coupons, Contests & Special Offers from our sponsors along with daily prizes & giveaways. This is also a great place to order BBQ Cookbooks by the Best BBQ Chefs in the Business. About Giant National Capital Barbecue Battle For almost three decades, the Giant National Capital Barbecue Battle has been entertaining families throughout the East Coast. Featuring mouthwatering BBQ, Championship BBQ Contests, great live musical entertainment, interactive exhibits, children’s activities, some of DC’s best sports teams, and so much more! The Giant BBQ Battle Is also a major fundraising event having raised millions of dollars for District Charities including over 1.2 million dollars raised by Giant for USO-Metro last year alone. It is also the only BBQ event proclaimed the “National BBQ Championship” on the floor of Congress. Admission to the Giant National Capital Barbecue Battle Virtual Experience is FREE. To learn more about this upcoming Giant BBQ Battle Virtual Experience, visit www.BBQDC.com.
ABOUT THE BATTLE The Giant National Capital BBQ Battle is back for its 29th year, again as a month-long virtual and interactive food & music experience. Throughout June 2021, attendees will be able to enjoy the sights, sounds, and even tastes (thanks to Giant Delivers) via an online, interactive experience launching Memorial Day Weekend, May 28 - June 30. Join us online throughout the entire month of June as we reignite the spirit of summer and BBQ. Enter our online BBQ contests, learn grilling & BBQ Tips from the Nation’s Top Pitmasters themselves: Myron Mixon, Tuffy Stone, and Moe Cason along with others. There are lots of prizes, cooking demos, videos, and recipes that will transform your summertime celebrations into happy, healthy & fun events.
PREPARE TO BE
JUDGED Enter at www.BBQDC.com/Contests
this year, everyone can be a pitmaster or a judge
This year in light of social-distancing, we are again transforming the event into a virtual experience. This is your chance to take the spotlight. Join
Pitmasters from around the country, families, friends, and the military and as they put their BBQ to the test. Enter our on-line BBQ contests and
cook off for the Cash & Prizes along with the 2021 National BBQ Championship title. There are countless prizes, cooking demos, videos, and recipes
centered around transforming your summertime celebrations into a happy, healthy, and fun event. This year attendees will be given the opportunity
to Judge the contests Virtually as Giant BBQ Battle Peoples Choice Judges.
This years’ BBQ Competitions include: The KCBS Sanctioned Giant® National Capital BBQ Battle Cooking Contests, Perdue Sizzlin’ Chicken Contest,
Smokin’ with Smithfield, National Beef Championship, USO Military Chef Cook-Off, Heinz Art of the Burger Contest, Jr. Chef Competition, and “You be
the Judge” Peoples Choice Judging.
Who’s the best? You decide!
Vote for your favorite bands on the Pepsi-Lay’s Sound Stage
The public will be given the opportunity to watch and vote for their favorite bands for a chance to win prizes.
Winning bands have the opportunity to receive up to $1,000 in cash.
Visit: www.BBQDC.com/Pepsi-Lays-Stage
live online
monster energy stage
Performances
Staring featured
Performances
from three national
Recording artists
Jimmie Allen Breathe Carolina
In typical Monster Energy fashion, we will be releasing live online
performances, music, and special messages from Monster Energy’s leading
performers and headliners. Don’t miss these online concerts and events, as
well as offers from the team at Monster Energy.
Visit: www.BBQDC.com/Monster-Energy-Stage
Cole Swindell
NG
BE
ER L I
&W
IN E S AMP
Visit: www.BBQDC.com/Corks-To-Caps
Learn more at: www.BBQDC.com/
Corks-To-Caps
CORKS TO CAPS
Join some of the Nation’s top wine and beer enthusiasts for virtual wine tastings, parings, recommendations, videos, and much more.
Must be 21+ to participate.
GIANT HEALTH
AND WELLNESS
Giant’s nutritionists are on hand to provide
you with great tips for improving your health
and wellness. Plus Healthy Grilling Tips
and Nutritious & Delicious Recipes to make
your BBQ or Picnic a Tasty, Healthy Treat all
Summer long.
Visit: www.BBQDC.com/Giant-Health-And-Wellnessgiant kids zone Summer is all about excitement, fun, and making Great Memories. Explore activities, videos, and more. There’s even a cooking contest just for kids! Jump aboard your favorite rides with virtual ride videos, Download activities from Monumental Sports, PNC Bank and others, then check out the Kids Magic Academy by World Famous Magician, Chris Dugdale, Don’t forget to compete in the DC Parks and Recreation’s Junior Chef Competition. Contest for Kids below 18 years of age.
THE MONUMENTAL SPORTS EXPERIENCE
Visit: www.BBQDC.com/The-Monumental-Sports-Experience
Summer fun and activities are Monumental. Join the teams at Monumental Sports as
you relive your own hometown sports moments in the convenience and safety of your
home, office, or backyard venue. Enjoy videos messages from your favorite sports team,
announcers, performers, and more.DISCOVER THE SIGHTS,
SOUNDS, AND FLAVORS
OF SUMMER
giant fresh ideas and demos
Sit back, relax, and explore our virtual demo stage and collection of specialty recipes
from the comfort of your own home. Cooking demo videos cover a full range of topics
from sides, healthy dishes, and BBQ from the industry’s top chefs and Pitmasters.
Myron Mixon Moe Cason Tuffy Stone Dr. BBQ (Ray Lampe)
Q U E S T I O N S A N S W E R S
Ask a Pitmaster
Tim Scheerexplore dc’s virtual side
Explore the virtual side of DC, support local businesses
& get inspired. Join Destination DC for virtual tours and
activities in our nation’s capital.
ONLINE ENGAGEMENTS
giant® BBQ CONTESTS TASTE OF giant® COOKING AWARD WINNING RECIPES Corks to caps
Thousands of dollars in prizes, shopping sprees and more! DEMONSTRATIONS Summer recipes from top BBQ Chefs and Engaging tips and recipes for wine and beer enthusiasts.
Perdue Sizzlin’ Chicken Contest, Smokin’ with Smithfield, Top BBQ Chefs share their tips for the Cookbook Authors. Expert insight into wine pairing, grape varieties, and
America’s Best Beef Contest, Kraft-Heinz Art of the Burger, Ultimate BBQ Feast. what goes into your favorite Ales, Lagers & Porters.
Jr. Chef Competition, USO Military Chef Cookoff.
Vote for your favorite!
giant® HEALTH & WELLNESS BBQ CLASSES FROM AMERICA’S MONUMENTAL SPORTS ZONE giant® KIDS ZONE
Giant nutritionists, the Giant Health & Wellness team, and TOP BBQ Pitmasters Exciting sports action from the Wizards, Capitals & Games, contests and activities for kids of all ages!
more tips for a fun, active & healthy summer. Learn from the best Pitmasters in BBQ – Mystics. Family activities, sports legends tips, special Exciting activities from the Nationals, Wizards, Mystics,
Myron Mixon, Tuffy Stone, and Moe Cason. player messages and more. DC Department of Parks & Rec, and more.
…AND SO MUCH MORE!
Fun family activities, contests, giveaways, coupons, specials, and plenty of summer fun!AVAILABLE FOR MEDIA interviews
MYRON MIXON RAY LAMPE “DR BBQ”
As a 4-time world barbecue champion, Myron Ray Lampe is a BBQ Pitmaster, author and
Mixon is the winningest man in barbecue. The television personality known as “Dr. BBQ” With
chief cook of the Jack’s Old South Competition partners Suzanne and Roger Perry, owners of
Bar-B-Que Team. Datz Restaurant Group, Lampe brings a new
class of dynamic, food-forward smoke-basted
meats to Dr. BBQ in St. Petersburg’s emerging
TUFFY STONE -THE PROFESSOR EDGE District.
Tuffy’s legendary precision and obsession with
the science of smoke make him one of the most CHRIS DUGDALE
influential people in barbecue. Chris Dugdale has mystified everyone from
Beyoncé to The Pentagon, where he became
the only magician in history to receive a medal
of excellence following his standing ovation
MOE CASON performance. Chris Dugdale has commanded
Des Moines native, TV Pitmaster Moe Cason a private audience with HM The Queen and
hopes to open his first restaurant in River Bend. now has 14 Royal Performances to his name.
Marlando “Moe” Cason has the best barbecue in You may well recognize him as one of the
Des Moines, according to Marlando “Moe” Cason. stars of Penn and Teller: FOOL US or from his
appearances on NBC’s Dracula or from various
TV shows around the World.
TIM SCHEER
Tim Scheer has been cranking out competition
winning barbecue since 2009 with his wife and
their three daughters. Their team – Shake ‘n
Bake BBQ – is well known in their home state
of Missouri but is also making a name for itself
in competitions around the country. In 2014,
Scheer developed and patented his Gateway
Drum Smoker.
Please contact Melanie Hosch at 301-602-6540 or press@bbqindc.com
for more details or to schedule interviews.2021 digital assets
Digital Web Banners
Take-over Graphic
Social Banners and Graphics
Download Assets at: www.BBQDC.com/Assets2021.zipSINCE 1954
OFFICIAL 2021
PRODUCTS
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SHOULD ALWAYS REMAIN AT 7PT NO MATTER 7pt R
WHAT SIZE THE LOGO IS REDUCED OR ENLARGED TO. BLACK
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PEPSI_H1_NB_LARGE_4C (4" AND LARGER)
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VISIT US ONLINE AT: WWW.BBQDC.COM
SOCIAL AND DIGITAL INQUIRIES Caitlin Wiggins or Shawn Noratel at 443-949-9284 | social@bbqindc.com
MEDIA AND INTERVIEWS Melanie Hosch at 301-602-6540 | press@bbqindc.comYou can also read
