Media Kit Your Gateway into the Food Industry 2023 - The Food Institute
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2023 Media Kit Your Gateway into the Food Industry
About The Food Institute is a multimedia company providing insights-driven content for key decision- makers in the food and beverage industry. With a farm-to-fork reach since 1928, The Food Institute delivers business news, data and trends for its global readership. Through its daily newsletters, articles, research reports, podcasts, webinars, videos and other digital content, members receive insights quick enough to respond to real-time issues and opportunities in the marketplace. FOODINSTITUTE.COM 2 2023 MEDIA KIT
Sponsorship Opportunities
The Food Institute offers four annual levels of sponsorship that allow your
business to develop professional contacts, showcase your products and
services, and take advantage of an array of promotional opportunities.
Choose the level that is right for you.
Bronze Silver Gold Platinum
SPONSORSHIP OPPORTUNITIES
$10,000 $20,000 $30,000 $40,000
Number of Webinar Sponsorships 1 2 3 4
Number of Podcast Sponsorships 1 1 2 3
Number of “FI LIVE” Livestream Sponsorships 1 2
Written Article Sponsorship 1 2 3 4
Number of Banner Ads in Rotation on
12 24 36
Food Institute Platforms for One Year
Number of Webinars as Participant 1 2 3
Logo in Food Institute Report (2 issues)
Food Institute Report Guest Column (2 issues)
Full Page Ad in Food Institute Report (2 issues)
FOODINSTITUTE.COM 3 2023 MEDIA KIT
Membership
The Food Institute Report Online Portal Today In Food Events and Reports
Monthly reports highlighting the Research library on your desktop E-newsletter delivered to your Monthly and annual webinars,
most important industry news available anytime inbox daily seminars and industry reports
and trends
Join Today
FOODINSTITUTE.COM 4 2023 MEDIA KITMembership Options
A Food Institute membership will deliver insights on new products,
crop markets, legislation, customer demographics, mergers, food industry
statistics, competitors, market trends and more!
Today in Food E-Member Professional Corporate Enterprise
$149 / year $599 / year $995 / year $8,995 / year $19,995 / year
Individual Individual Individual Up to 20 Users Up to 50 Users
MEMBER BENEFITS Join Plan Join Plan Join Plan Join Plan Join Plan
TODAY IN FOOD
EMAIL & ARCHIVES
PODCASTS & VIDEOS
ACCESS TO
FOODINSTITUTE.COM
THE FOOD INSTITUTE REPORTS
MONTHLY ECONOMIC
DATA ANALYSIS
ACCESS TO
WEBINAR ARCHIVE
MEMBER PROFILE IN
NEWSLETTERS
ACCESS TO FI
EXCLUSIVE EVENTS
TRAINING SEMINAR
DISCOUNTS
ADVISORY SERVICES
DISCOUNTS
NUMBER OF
2 4
SPONSORED ARTICLES
PROMOTIONAL BANNER ADS 12 24
FOODINSTITUTE.COM 5 2023 MEDIA KITOver 70% of
Subscribers are Key
Decision-Makers
Readership
29%
CEO/
Subscriber Demographics President
Food Manufacturers 33% 17%
VP
Financial/Law/Accounting 12%
Suppliers 8%
Brokers/IMEX 7%
Distributors/Wholesalers 7%
Retailers 7% 28%
Director/
Ad Agencies/PR 5% Manager
Growers/Processors 5%
Trade Association - U.S. 4%
Education 4%
Food Service Operator 1%
26%
Other 7% Other
FOODINSTITUTE.COM 6 2023 MEDIA KITStandard Pricing
The Food Institute is your portal to the food industry. Our various
offerings extend an exclusive opportunity for your organization to
increase exposure, build relationships and enhance your company’s
image with industry decision makers.
ADVERTISING OPPORTUNITIES Dimensions Format Length Price
Article Sponsorship Full Page PDF 500 words $250/day
Webinar Sponsorship N/A N/A N/A $7,500/each
Podcast Sponsorship N/A N/A N/A $2,500/each
“FI LIVE” Livestream Sponsorship N/A N/A N/A $2,500/each
Digital Video Sponsorship N/A N/A N/A $2,000 - $4,000/each
E-Blast to Food Institute’s Readership N/A N/A N/A $1,500/each
FOODINSTITUTE.COM 7 2023 MEDIA KITAd Specs and Pricing
TYPE Desktop Dimensions Mobile Dimensions Format File Size Price / Day
Daily Newsletter – Full Ad 600 x 300 N/A PNG 150 Kb $250
Daily Newsletter – Text Ad N/A N/A Text 50-75 words $200
300 x 100 or
Food Institute Homepage Banner Ad 580 x 190* PNGAdvertising/Sponsorship Benefits
Sponsors will receive: Advertisers will receive:
Webinar: 1 hour webinar as a sponsor or presenter/co-presenter. The Food Institute Daily Newsletters: Monthly report of ad impressions and clicks with a full list of
will provide sponsor with a monthly report of webinar registrants (includes contact company and job title for all readers that clicked on your ad.
information), along with a final list webinar registrants post release date.
Food Institute Focus: Monthly reports of ad impressions and clicks.
Average Registrants: 300 – 500
Food Institute Report: Monthly reports of downloads and views.
Audio Podcast: 15 – 20-minute interviews in Q&A format with sponsor on
desired topics. The Food Institute will feature sponsor (Logo, company description,
verbal mention during podcast intro + close). We’ll also provide the sponsor with
the contact information of podcast listeners post release date.
Average Reach: 10,000+
Digital Video: 2–5-minute promotional or content video produced by The
Food Institute’s dedicated production team. Our video production team will work
closely with sponsor’s staff to design each video.
Average Reach: 10,000+
Sponsored Article: Full page article featuring specific topics related to sponsor’s
impact in the Food & Beverage industry. Articles are published across all Food
Institute newsletters.
Average Reach: 10,000+
E-Blast: A marketing email sent to all FI’s daily newsletter platforms.
Average Reach: 10,000+
FOODINSTITUTE.COM 9 2023 MEDIA KITContent Calendar Overview
FI INTERACTIVE
MONTH REPORT FI PODCAST WEBINAR
LIVESTREAM
January 2x 2x 2x
February 2x 2x 2x
March 2x 2x 2x
April 2x 2x 2x
May 2x 2x 2x
June 2x 2x 2x
July 2x 2x 2x
August 2x 2x 2x
September 2x 2x 2x
October 2x 2x 2x
November 2x 2x 2x
December 2x 2x 2x
Additional Content: Hot Topics news videos (weekly), FI Fast Break news podcast (weekly)
*Calendar and topics are subject to change
FOODINSTITUTE.COM 10 2023 MEDIA KITFI Webinar Calendar
January February March April
Health & Wellness Trends in the Category Level Food Trends – State of Mergers and Acquisitions in The Evolution of Alt. Protein
Food & Beverage Market The Latest IRI Data & Insights the Food Industry (I)
What’s the Future of the Restaurant
Food Labeling – Top New Food Inflation – Where are we How Retail Media Networks are Industry (QSR, Fast Casual, Fine
Developments in 2023 headed in 2023? Transforming the Food Industry Dining, etc.)?
May June July August
Latest Developments of Vertical/In- How LATAM is influencing the US State of VC Funding in the Food & Latest Developments of Food
door Farming Food Industry Beverage Industry Innovation (i.e., taste, ingredients)
The Psychology of the Future of Food Retail Latest in Food Tech (AI, Robotics, Impact of Strategy & Design
Food Consumer AR, VR) for the Food Industry
September October November December
FI’s Inaugural Global Food 2023 Food Labeling Summit: The Latest in Upcycling/ What’s Ahead In 2024?
LATAM Conference Training Session with OFW Food Waste Trends
State of the Wine/ How the World is Snacking The Rise of International Cuisine
Beer Industry in the US
State of Mergers and Acquisitions
in the Food Industry (II)
*Calendar and topics are subject to change
FOODINSTITUTE.COM 11 2023 MEDIA KITFI Podcast Calendar
January February March April
Food Trends 2023 Rise of West African Cuisine Best Retail Practices for Boomers Growing Food at School
Exploring new food trends for the year with a Taking a look at the rise of West African What’s the best strategy for meeting Baby Targeting to bring Stephen Ritz back on the
food industry expert on the topic. fast casual concepts, and how these flavors Boomers in today’s high-tech world? Retailers show, talking about his efforts with Green
are growing in importance for American will share their perspectives on this genera- Bronx Machine to grow food at schools and
New Year, New Diet consumers. tion’s buying habits at the retail level. teaching children to do so.
What diets are the most popular heading into
the start of 2023, and which ones could take International Impact of Food Retail Where Are Baby Boomers Where Are Consumers Eating
a more prominent role in 2023? From the emergence of German retailers like Eating Out? in 2023?
Lidl and Aldi to the growing importance of Taking a look at what restaurants and The pandemic, rising inflation, and supply
Asian-themed grocers like H Mart, food retail is concepts are most popular with this aging chain challenges shifted eating patterns the
growing increasingly international in the U.S. generation, and what that could mean for past few years, but where are consumers
future generations. eating today?
May June July August
Beyond the Pump How Recession-proof is Food? Food Allergens and Resulting Diets Fight for $15+
As convenience stores move into foodservice It’s often said that food is recession-proof With sesame being recognized by FDA, the Employees are demanding higher wages, and
and better-for-you products, will they be since we all have to eat, but how true is this focus on food allergens has never been higher. some governments are backing their calls. Is
landlocked to gas stations or move into other mantra? A financial expert will explain the What are food brands doing to communicate there a business case to embrace higher pay
parts of the American experience? pitfalls of this type of thinking. their allergy-free status to consumers? for employees?
Does Delivery Trump Convenience? How to Provide Value to Consumers Low FODMAP Interview Employees React to Robots
With delivery companies increasingly offering Amid rising inflation and darkening economic The Food Institute will interview a low FOD- Rising labor costs are causing companies to
services from grocers and convenience indicators, how can companies still present MAP food producer, much like the interview turn to robotics, but how is that impacting
stores, is the entire dynamic of “convenience” a value proposition to the cost-conscious with Gourmend in August 2022. employee morale? The Food Institute inves-
being changed? consumer? tigates.
September October November December
An Interview with Olipop Purchasing Power of Parents State of Plant-Based Podcast 2023 2023 In Review
Following up on a 2020 episode, The Food While Generation Alpha is coming into its The Food Institute will speak with plant-based Recapping the biggest food industry trends for
Institute will speak with Olipop’s Ben Good- own, Millennials and Gen Z are the ones insiders for the first annual State of Plant- 2023, ranging from foodservice to food retail.
win on developing classic soda flavors with raising them. How does this dynamic impact Based podcast, taking a look at the year in
functional benefits. their food choices? review and what trends will lead the category 2024 Preview
moving forward. What’s coming for the food industry in the
Rise and Thrive Gen Alpha Dive coming year? We’ll take a look at major
Energy drinks are all the rage, but which What food trends (i.e. authenticity, sustainability, Cellular Meat Deep Dive trends the food industry could face in 2024.
ones are actually providing energy and other etc.) are really pushing this generation forward? While still a nascent category, how much of
functional benefits? a threat does cell-cultured meat represent to
plant-based?
*Calendar and topics are subject to change
Additional Content: FI Fast Break news podcast (weekly)
FOODINSTITUTE.COM 12 2023 MEDIA KITFI Report Calendar
January February March April
Issue: 1/17 | Ad Deadline: 1/1 Issue: 2/21 | Ad Deadline: 2/1 Issue: 3/21 | Ad Deadline: 3/1 Issue: 4/18 | Ad Deadline: 4/1
Trends to watch in 2023 Revisiting the Rise Baby Boomer Preferences Victory Gardens 2.0
The Food Institute will present expert analysis of International Cuisine The Food Institute will examine the changing Amid inflation, we’re seeing a slow but steadily
on which trends loom large as the calendar Ethnic, or global cuisine, is growing in nature and demographics of consumption increasing movement of consumers choosing
turns to the year ahead. popularity; We’ll analyze some of the latest patterns pertaining to the sizable elderly to grow their own gardens. What’s behind the
trends in this segment, like birria tacos generation. movement, and how could it impact businesses
and Cuban sandwiches, and examine their like retailers?
growth potential.
May June July August
Issue: 5/16 | Ad Deadline: 5/1 Issue: 6/20 | Ad Deadline: 6/1 Issue: 7/18 | Ad Deadline: 7/1 Issue: 8/15 | Ad Deadline: 8/1
Convenience Stores’ Evolution Tips for preparing your business A Look at Low-FODMAP Foods Examining Employee Wellness
Gas stations without gas represent an increasing to survive a recession Examining which types of companies are A closer look at mental illness among
trend, plus upscale C-stores are becoming more The Food Institute will share experts’ focusing on low-FODMAP foods, which cater employees, especially at restaurants.
prevalent in cities like Chicago. We’ll examine advice on how to brace for the predicted to consumers dealing with issues like IBS. What’s causing workers to abuse drugs
what’s inspiring the trend, such as the auto recession ahead. like fentanyl, for example?
industry’s shift toward electric vehicles. Additional content: webinar
Additional content: webinar
Additional content: webinar
September October November December
Issue: 9/12 | Ad Deadline: 9/1 Issue: 10/17 | Ad Deadline: 10/1 Issue: 11/21 | Ad Deadline: 11/1 Issue: 12/19 | Ad Deadline: 12/1
A Deep Dive into Functional Drinks A Look at How Impactful Charting the Progress of the Trends to watch for in 2024
The pandemic inspired many consumers Gen Alpha Will be Plant-Based Segment The Food Institute will present expert insight
to focus more on exercise and to strive Children born from 2010 or more recently With innovations like “fishless fish” captivating regarding which trends appear likely to
for an active lifestyle in general. Beverage are a unique group of evolving consumers, many consumers, The Food Institute will look at shape the food and beverage industry over
manufacturers have taken note and are especially in the respect that the pandemic a few forms of alternative protein that appear the next 12 months.
seizing the opportunity to meet demand. accelerated their push toward digital games to have the most staying power.
and the metaverse.
*Feature Topics are subject to change Regulatory, Legal and Markets covered Additional forms of content:
*Ads should be received no later than noon EST by then end of the in every issue. Weekly: Hot Topics News Videos, FI Fast Break Podcast
1st week of the issue month
**Contributing authors should send their finished articles to Executive Departments include: Sales, Mergers & Bi-Weekly: Webinar, FI Livestream Conversations,
Editor no less than seven days before Issue date Acquisitions, Business Buzz, and Foreign Deals. FI Podcast
FOODINSTITUTE.COM 13 2023 MEDIA KITFI LIVE Calendar
January February March April
2023 Trends/Flavors with Supply Chain Issues: Where Are We? AI In Restaurants: What’s It Like? Sweet Treats (Belgian Boys / Do)
Melanie Bartelme
Global Food LatAm Related Topic VIP Guest: Indra Nooyi Aldi/ Trader Joe’s: Secrets to
Lab Grown Coffee (Atomo, etc) Grocery Success
May June July August
Mental Health and Food Baby Food And Innovation Where Are We In Fine Dining? Taking A Brand Global
Industry (Ag)
Latest In Fast Food Inspiring Employees In Crisis How Companies And Unions Can
Dairy: A Thing Of The Past? Work Together
September October November December
Businesses And Locally Sourcing The Sweet Spot On The Dealing With Hunger Generational Businesses:
Candy Industry A Dying Breed?
Inflation/Shrinkflation Update Dealing With Amazon
Lab Developed Foods 1 Year After FAST Legislation
*Calendar and topics are subject to change
FOODINSTITUTE.COM 14 2023 MEDIA KITFancy Food Livestream Sponsorship
The Food Institute (FI) has partnered with the Specialty Food Association (SFA) in 2023 to bring the
Winter Fancy Food and Summer Fancy Food shows to a global virtual audience via a 3-day livestream
for each event. Sponsors will now have the opportunity to reach a 100,000+ specialty food industry
audience via a state-of-the-art media production platform.
Title Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor
$25,000 $10,000 $5,000 $2,500
SPONSORSHIP BENEFITS 1x available 2x available 3x available 5x available
NETWORKING EVENT
AT SHOW
LIVE INTERVIEW AT
MEDIA BOOTH
LIVE INTERVIEW AT
EXHIBITOR BOOTH
COMMERCIALS
(30 SEC)
VERBAL MENTIONS
LIVESTREAM
BANNER ADS
*Sponsorship tiers can be customized
To inquire about sponsorship opportunities, please contact Paola Garcia at paola.garcia@foodinstitute.com.
FOODINSTITUTE.COM 15 2023 MEDIA KITWritten Content Sponsorship
Research Report / White Paper Sponsorship
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• Full page article written by your company will be published on The Food The Outlook for
Institute website and distributed to all Food Institute members (10,000+
food executives).
Plant-Based
Products
Are plant-based analogues a
• Summary of article will be published across all of The Food Institute’s newsletters. trend or a mandatory evolution
for the food industry?
• The full article will be published on The Food Institute website. THIS REPORT IS POWERED BY
• The contact information of your company will be featured at the end of the article.
Gathering
• The sponsored article will be marketed across The Food Institute’s social Storm:
media platforms. The Food Industry’s Response
to Extreme Weather Patterns
This report is powered by
*Pricing is dependent on the size and scope of project. Custom reports written and designed by The Food Institute
FOODINSTITUTE.COM 16 2023 MEDIA KITContact the Team Partner with us. For advertising/sponsorship inquiries, or to submit a press release or story pitch, reach out to one of the people below. Business Partnerships BRIAN CHOI Managing Partner/CEO brian.choi@foodinstitute.com 855.791.5570 ext. 700 Editorial FI Podcast KELLY BEATON CHRIS CAMPBELL Chief Content Officer Senior Content Manager kelly.beaton@foodinstitute.com chris.campbelli@foodinstitute.com 855.791.5570 ext. 703 855.791.5570 ext. 702 Webinar/Advertising FI Interactive Livestream PAOLA M. GARCIA SUSAN CHOI Business Development Director Director of Digital Content paola.garcia@foodinstitute.com susan.choi@foodinstitute.com 855.791.5570 ext. 706 FOODINSTITUTE.COM 17 2023 MEDIA KIT
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