Media Pack 2021 - sltn.co.uk - Scottish Licensed Trade News
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sltn.co.uk
Media Pack 2021
ScottishLicensedTradeNews
TheSLTN
the_SLTN
who are we?
The leading publication for Scotland’s licensed trade and hospitality industry for over
50 years, Scottish Licensed Trade News (SLTN) remains at the forefront of the sector,
continually evolving to meet the needs of its readers and advertisers and to reflect the SLTN - dedicated to
the trade
sltn.co.uk
November 14, 2019
Glasgow
annual SLTN Awards in
changes in Scotland’s dynamic hospitality sector. Kevin Bridges hosts 24th
The trade’s top SLTN - dedicated to
the trade
stars shine bright
sltn.co.uk
October 31, 2019
Respondents didn’t want
clubs in centre of capital
SLTN continues to expand its strong online presence with even more of the news, Edinburgh first
Chef Derek Marshall (left).
A fin way to the award “a humbling
recog-
thank Scots SCOTLAND’S best operators,
nition” and said he is
nate to be a focal point
“fortu-
of an
fishermen
to license SEVs
staff and venues took
centre incredible bunch of people”.
views, products and advice for those owning, running and working in pubs, bars, clubs,
stage last week (November Other winners included
GLASGOW seafood of the it,
7) at the presentation Fiddler’s in Drumnadroch
restaurant Gamba recently 2019 SLTN Awards. which became a record
five-
handed over a cheque of the
Host Kevin Bridges handed time SLTN Whisky Bar
for £4342 to a Scottish Bar at
out more than 20 trophiesa Year; The American
named By Dave Hunter
fishermen’s charity. on the night after receiving Gleneagles, which was If a local authority chooses
In recognition of the the and will close on November
rapturous welcome from Cocktail Bar of the Year; EDINBURGH council not to introduce a licensing 21.
restaurants and hotels right across Scotland. Stage is set for
efforts of the Scottish took Edinburgh, Glasgow
audience of nearly 700. Bloc+ in Glasgow, which certain to be the first
looks system, any SEVs operating and
Fishermen’s Mission, tour- Pub/ Aberdeen account for
Leading hotelier and the titles of Independent
Night authority in Scotland
local in its area will be able
to con- the
which provides support ism and hospitality ambassa- Bar of the Year and Late to in- tinue to operate as before. highest number of sexual
en-
troduce a separate licensing
to fishermen and their dor Stephen Leckie was
pre- tertainment venues in
SLTN Awards
Venue. scheme for sexual entertain- The legislation also Scot-
families, Gamba raised gives
sented with the SLTN
Award SLTN editor, Gillian McKen- ment venues (SEVs), councils the ability to
limit
land, although there are
only
funds over three months for Industry Achievement,
in Achievement. zie, said the SLTN
Awards such the number of SEVs thought to be around
a dozen
the SLTN Award for Industry as lapdancing clubs, in their
by donating £1 per table association with Edrington- Good Crieff: Leckie accepts “celebrates the contribution after a area, and to set that in Scotland overall.
meeting last week. limit at
towards the charity and Beam Suntory UK. Alli- this award.” these individuals and
busi- zero. Licensing lawyer
ex- of the Scottish Tourism Phil Donaldson, owner
of The council’s regulatory Hood, who represents
Janet
hosted a three-course The chairman and chief ance and heads the Tourism nesses make to the licensedTHE wait is almost over! committee announced When asked what number the As-
charity dinner last week; ecutive of the Crieff
Hydro which Dundee bars group Macmer- trade and the wider economy, Seven months after we
SLTN Awards at the Hilton
in that of SEVs should be allowed sociation of Licensed Adult
Leadership Group, ry 300, the firm behind
out- it would push ahead
the eatery’s suppliers, Family of Hotels, whose
es- of the they
and gives them the credit launched our annual search
Glasgow. with Edinburgh city centre, in Entertainment Venues,
said
Corney & Barrow and Fish Peebles Hydro oversees the delivery lets including Draffens, Bird SLTN editor Gillian plans to create a system
after 306 there are misconception
tate includes national tourism strategy. he Isling- so richly deserve”. for the best in the business, a public consultation, people (37.9% of respond- s
Brothers, provided wine in the Borders and the
Isles & Bear and the King of • Full results on page
2 andwe’re just seven days away McKenzie said: “The SLTN which ents) said zero, with about venues such
High- Accepting the award, ton, was named SLTN
Entre- Awards continues to go attracted over 800 responses, 347 dancing clubs and she
as lap-
and ingredients. of Glencoe Hotel in the with sltn.co.uk from revealing the winners from (43%) saying there should
The ongoing development of our digital and social media platforms works in tandem
said: “I’ve had 25 years called at showed 65% of respondents hopes
Derek Marshall, chef- lands, is the fifth generation hope preneur of the Year. He the 2019 SLTN Awards.
of strength to strength and
zero in busy late-night be councillors will take the
the company so far, and
this (529 people) were in favour. time
patron of Gamba, said of year is no exception. areas, to speak to dancers
of his family at the helm to last another 50 and pass And what a line-up we A series of evidence such as George Street
or the about
fishermen “are vital to Perthshire hotel and
resort have! “We have another ses- Grassmarket. their experiences directly
our success and it’s our this on to the next generation. to incredible night ahead sions will be held in the
com- the coming months. in
The people and places as Edinburgh is one of several
pleasure to support our
Crieff Hydro.
running his “So thanks very much in we give operators and ing months where a range
of “As far as
In addition to and the running for a coveted staff licensing boards to have I’m aware some-
is chair SLTN for this recognition from pubs, clubs, hotels stakeholders will be invited
to con- thing like 6700 dancers
industry”. own business, Leckie corkscrew trophy are
and restaurants across give evidence, before sulted on the introduction
of written into Edinburgh
have
a draft
tial
with a monthly publication which continues to build on SLTN’s long-established
revealed on pages 15 to the a licensing scheme and
Immigration system essen
40 of country the moment in policy is unveiled next for SEVs. Glasgow [councils]
this issue of SLTN. the year. Glasgow council’s saying
spotlight they so deserve. Catherine Fullerton, public they thoroughly enjoy
CASH CONTROL And next Thursday venor of Edinburgh council’s
con- consultation ran between what
(November 7), the brightest “And this year’s big name May and August, with they’re doing, they do
regulatory committee, feed- not feel
decrease in the birth host will be revealed on said back on the process exploited, etc.,” said Hood.
It warned that, with a
stars in the Scottish trade the with the council’s approval sched-
has reissued calls a ‘substantial’ Suppliers of a will be recognised at the night – trust me, you will
uled for next month, “There’s a huge misappre-
rate and an aging population,
not
THE Scottish Government exacerbate the fall be disappointed!” “work will be done to while hension of what goes
system for Scotland, develop Aberdeen City’s consultation
for a tailored immigration drop in immigration would comprehensive the necessary policy and on in
the risk of “acute labour in Scotland’s working age population; recent these premises. And
reputation for quality, comprehensive coverage of the Scottish on-trade. Support for short-
con- opened in September I think
after a report revealed range of cash ditions of licences for and
depopulation and po- working age population public it’s mostly based on movies.”
shortages” due to future figures project that the consultation prior to final
tential implications of
post-Brexit policy. in Scotland is set to fall
by 7000 by mid-2043. retail systems to proval by committee”.
ap-
The Expert Advisory
and Population report,
Group on Migration
commissioned by the
said immigration pro-
Migration minister Ben
findings “reinforce
Government to be able
Macpherson said the
the case for the Scottish
to implement tailored
the licensed trade.
term lets regulation “Feedback and comments
to the initial consultation
will be an important
Scottish Government,
and reliable’ way to in- migration policies”. FROM REGULATION of short-term part
this development work,” of
grammes are a ‘swift
£9.00
property lets has received effects of short-term lets”, said
crease the labour force. according to independent Fullerton.
K “wide support” from The consultation came
gin
The product PER
WEE
INAL
respondents to a Scottish analysis of responses to af-
New ways in on ter the Scottish Government
TERM
Pubs can cash ce
on everyone’s
PER
whisky
of Government consultation. the consultation, which
Opposite sides spirit’s provenan ran introduced new legislation
inside
to look at
of UK
between April and July.
exceed rest
in Scotland
gins sees sales
the same coin
sell the stuff
thing is to
More than 1000
important
locally-produced
about.
Demand for
you’re passionate look at the story
SCAN which
should
as the flavour
lips TILL
“Operators
gins, as well
•
behind the
allowed local authori-
the co-
gin has been profiles.”
Liam Hughes,
F
SYSTEMS
OR years now, – and with good Meanwhile, Glasgow Distillery
trade The
talk of the founder of
• CASH REGISTERS • EPOS
– reckons
of Makar Gin to
Housing Minister Kevin
passion for Scotch
reason. the – producer “will look different
it captured the right range
Not only has some of the country’s
share a similar
of every customer”. good gin
imaginations – further aiding the distillery, a
top bartenders – sales of “For us as a at the
responses from businesses,
and Ervin Trykowski
solely with keep juniper
doesn’t lie reinvigoration have range would expression, whilst also
And the fault Trykowski. category’s spirit in pubs
tradition
said the juniper-led to William heart of each and
Jim Beveridge
• LOYALTY SYSTEM ties to introduce a licensing
bartenders, although things are according experimentation
He said that, has skyrocketed; Trending 2020 report, displaying
said Hughes.
much emphasis Grant & Sons’ knock vodka
off innovation,”
changing, too drinking whisky neat
been placed
on gin could potentially the best-selling
you couldn’t themselves. start its perch to
become year (see
O
N the surface, by the producers when we on-trade next
more different spirit in the
Stewart said: “We will
ask for two He said: “Historically we say things
important
• STOCK CONTROL SOFTWARE
than Jim Beveridge
I think the most that
characters whisky presentations p30). sales in Scotland
not drink whisky?’ And with gin rest of the
UK,
like ‘does anyone their hand up and gin
and Ervin Trykowski.
thing is to sell
Johnnie puts those in the north
outpacing
One, the quiet-spokenwith four “Someone
them with
60 whiskies. for operators
it makes sense carefully consider team are
you and your
communities and landlords
blender
Walker master experience then we bash think they’re going to to
“What do you going to go of the border their back-bar, drinks
passionate about.
whisky-making young
decades of The other,
the think they’re bottle of the brands
on
think? Do you
system for sexual entertain-
under his belt. ambassador as likely
to a told SLTN.
shop and buy companies leading
global whisky behind to their local on Scotland
the decks as
they?” various
Why would Walsh,
Combined, the enhanced digital and print platforms further cement SLTN’s position
Commenting mean exploring
be found behind single malt? to change
doing his part brand charge, Fiona “This might
Trykowski is the gin sales Castle Spirits, said: different botanicals,
the bar. with both options with even maturation
caught up Diageo director at
Red in the
Yet when SLTN Diageo World this by encouraging to start every
whisky real excitement are fresh fruit and – but in a way
“There is a
carefully
recent said
men at the obvious that ambassadors a serve he new producers in various casks
final it was tasting with
a highball, between industry and a weekly basis. the very
Class global working for the same bridging power popping up
on proud that doesn’t
compromise
gin.”
consider the
to brands now
0444
– in addition at least one has “amazing the whisky essence of
a juniper-led Orkney
expert and “With the global are made in gins.
Kemp of
Gin
they share for Scottish
946
company – they both love the whisky
to use the
fact they make the most
of demand However, while that a pub’s gin
on: 0141
brand
raised “a number
in common: it’s a real positive a fantastic
other thing newcomer”.
add soda waterputting a operators should of the key Distilling agreed
Scotland as this is one he said
all our products contact us
whisky. blenders, “When you has gained Capitalise on
Caledonia:
and we believe in Scotland.” be varied,
team of a dozen received same as people he said. story, Scotlandproducing some of range should to have a reasonably
ment venues if they wish.
Heading a month exactly the in their whisky,” for customers drivers of salesSmith, co-founder of that “it is wise then a few
– who last touch of water the intensity you up reputation gins, like and tied to
communities, sense of
Beveridge whisky – is best known Hendrick’s.” to enjoy that Similarly, Jill house serve,
kconcerns about theof
services to “By dropping It’s just an ABV thing. the world’s and tend to want pride in a local artisan said locally-produced
Smithies Gin, sought for due to
affordable area”.
an OBE for responsible Gordon’s, Tanqueray director take from the surrounding
Ervin Trykowski. place and “It is now undoubtedly
For more information on
the man ultimately and the complexity. at 40% managing gins “are highly making
the quality and brand ambassador drink [alcohol] Stephen Kemp, – producer of Gin’s stories behind He added:
pink gin and
gin
for maintaining the Johnnie Walker with his OBE People don’t will drink Distilling product.” by McQueen their unique wise to stock
the public of Orkney that the This was echoed Dale McQueen, in its own category
evidence before setting
of Jim Beveridge ABV; 90% of ABV. So
www.simsautomatics.co.u
consistency A blend of styles: 5% and 12% Gin – reckons across the gins”. to choose liqueurs, almostare dozens of smaller
things between Kirkjuvagr director, UK’s many gins
of gin distilleriesan managing 70% of the But with so approach
now, and there
Whisky
range. is no mean
feat. of time single malt?”
quite a lot why not with prevalence to play who said: “Roughly We know should operators offering these.”
That in itself core range of Red, “We’ve spent
for in Scotland. from, how
the whiskies and
getting
Perhaps more
controversial Scotland continues sales of
gin is produced in particular producers
As well as labels,
talking about understand them, and has been Diageo’s– role in bolstering a range refresh? most
Gold and Blue & Sons whisky purists important on-trade. consumers
that Scottish provenance highly and “I think the
Black, Green, to to Cokey the country’s Smith said:
the right range
John Walker consumers is important of the Smokey the spirit in produces a products –
out
there are variousbottlings and a wide knowledge promotion malt such as value Scottish
I think that He said: “Scotland amount of
gin in
actively seek
out Scottish
said Beveridge.the whisky pairing a heavily-peated Caol Ila
Currently, only the alcohol
super-premium editions. consumers,” about Lagavulin or disproportionate in local areas
range of limited there’s the unenviable “That conversation it what the company’s
Britain. Often
produced
On top of that to the media. it, what makes – with Coca-Cola. serve has received
– what’s behind the flavours the of
task of speaking40 years, it’s clear understand Fortunately,
from a number
Assembling
pages 22-35
it is, helping definitely.”
But even after about the job. of the journey, the whisky
that’s part
endorsements
industry, including in an
our proposals later this
people in the
Try to be unique
is passionate and the way
Beveridge
exciting brand, up And of course, – and Dave Broom.
“It’s such an me is served is
hugely important that has whisky writer has done us a massive
brands, spirits
Support local
really gets of the industry “Dave Broom down in print that
the thing that is we’re getting another aspecttime. ever-growing
favour by writing said
gin range your a
in the morning to create different changed over different ways whisky Coke is amazing,”
Ensure your merchandise by stocking
Lagavulin and
and/or industry
the opportunity said. the
a Focus craft
year.”
Discussing
Stock gins from gantry by regioneasy for range of smallerand
he – from traditional Trykowski. kicked
the door, it
expressions,” on what whisky is now served water on the side’ has structure.
retailing aspect of these
“Different takeslike. And Johnnie “It didn’t open
‘neat with some ginger ale you want it up
to mixers like
variety of locations on what gins style to make explore gins that are
be through it. and Coke.
flavours can us the freedom to do presentations Beveridge
said drinks whisky whisky.
Walker’s given cocktails – “The world of to
and offer a raft Dry,
pages 14-21
to stock – Scottish,
through to “almost like people discover
that. in flavour are
quite
bartenders
have become That’s how
bourbon or
Tennessee the customer coming.
“The differencesSo as a blender it’s a blending team”.he said. “Usually it’s liqueurs,
styles – Londonand so international,
thought – Smithies Gin.
wide and broad.
part of the
that’s great,”
if you put some
whiskey. But realise Coke is a big, your range.
busi-
“And I think able to straight,” he
said. the way,
to be.” great to be you
Navy Strength
Spirits.
great place Walker range isn’t all go ‘and by into it, and full of nutty – Red Castle
“Because it’s these “And then they an Old Fashioned’. robust flavour Coke and etc.
The Johnnie Walker in all in strong, rich, the
over the decades, enjoy Johnnie it’s really good not good enough. break down – Smithies Gin.
that’s changed Beveridge has been notes. If you whisky it’s amazing.” on.
different ways.” “By the way’s You the
of course, and see how Scotch – and be by the way. match it to still work to
Enter Trykowski. bartender- It should never the suggestion. You said there’s – Orkney Distilling. 12:09
to the Although he reckoned progress
06/11/2019
well-placed it – have evolved. A big part of job with
nesses is licensed.
should start be done, Trykowski
attitudes towards the way whisky
ambassador’s
turned-brand people to think them build
it themselves
in encouraging
people
He reckoned about their product, should let how to do
it. is being made of the bar to be more
is encouraging whisky – particularly 14, 2019
talk flavours and show them Scotch whisky as on both sides about whisky. l November
companies the range of
about 22 l SLTN
differently
it is served. “We talk aboutversatile spirit in the
and in particular helped to grow about how to him he
open-minded said, it’s about
it, has SLTN spoke being the most he
present in base across
the And when
Ultimately, not barriers”.
any prisoners. – and world. start “offering suggestions,
the knowledge has happened the wasn’t taking is about it and p2 Nov 14,
19.indd 1
that the problem “Stop talking
country. As has grown “Historically still
of consumers how everyone showing people.”
knowledge this is to a degree about malt whisky
exponentially. they know, the more does it – they
talk
06/11/2019
12:04
And the more
know.
they want to
14, 2019
16 l SLTN l
November
19.indd 1
p16 Nov 14,
One week to
inside
low and no-alcohol
11/11/2019 11:42
How low can
as the respected, go-to publication for the whole of the Scottish hospitality industry,
A trend that the
go! Who’s in trade can’t ignore
the running?
Consumers choosing to moderate their drinking expect a good offer
W
ITH moderation and
healthier-living now a well
established trend, sales of
low and no-alcohol products are on
the up.
And Scottish premises may well be
leading the way in the shift towards
Kopparberg brand manager,
Rosie Fryer, said alcohol sales in
Scotland are at a 25-year low, with
consumption down 3% year-on-year.
She said: “We also know that two
thirds of 16 to 24 year olds claim
alcohol is not an important part of
you go in the
new year?
these drinks in the on-trade. their social life, 66% of people have
Stephan Kofler, sales and marketing visited a pub and not had alcohol
p1 Nov 14, 19.indd 1
director at Krombacher UK, said and 39% of adults now opt for non-
FINALISTS
Scotland “has been ahead of the alcoholic drinks to aid personal
low/no drinks curve in the last five health, demonstrating the increasing
years”. reach of mindful drinking – a
“But I would guess 2019 has easily movement operators cannot ignore,
been the low and no category’s best especially as despite moderation in
year so far,” said Kofler. consumption, drinking visits remain
“There is undoubtedly more interest frequent.”
and demand from a whole range of That last part is crucial for the trade;
consumers who are starting to have although people – and young people
real confidence in the category, in particular – might be drinking less,
perhaps for the first time. The choice they are still visiting premises.
now open to them is as good as it So the pressure is on to be able to
has ever been so the category is provide them with a solid range of
incredibly exciting at present.” low and no-alcohol drinks.
Peter Sandstrom, chief executive at Rosie Crossman, brand manager
Harviestoun Brewery in Alva, agreed. for Franklin & Sons at parent
SLTN Awards finalists
He said the business, which company Global Brands, said
recently added both low and no- people are moderating their alcohol
alcohol beers to its range, has seen consumption “for a mix of health and
increased demand in the trade for lifestyle reasons”.
these products “either due to driving, “However, they will still go on nights
religion or health-related reasons”. out and visit bars over the festive alcohol is said to be growing, with bar available,” said Alex Carlton, chief
“Consumers need more variety but period, meaning bar owners need to and pub customers looking for high executive of Elegantly Spirited,
most importantly they want the taste be able to meet the growing demand quality serves – whether they contain producer of zero-ABV spirit, Stryyk.
of beer,” said Sandstrom. for stylish and sophisticated non- alcohol or not. “Most importantly they are
This doesn’t seem to be a flash in alcoholic serves,” said Crossman. “Consumers are becoming more becoming more discerning and
Low and no
the pan. As with other types of drinks, aware and more educated on the looking for credible alternatives to
Quoting figures from CGA, consumer expectation in low and no- variety of non-alcoholic brands alcohol.”
High times for new ready to drink range
A DRINKS company has developed do not require a compromise, allowing
what it claims is the UK’s first range of consumers to have confidence in their
ready-to-drink, 0% ABV cocktails. positive alcohol-free choice.
Highball is a range of six alcohol-free “Our Highball cocktails set a new
pages 15-40
Now in its 24th year, the SLTN Awards continues to represent the benchmark
drinks, developed by Hampshire-based standard in 0% flavour experience and
The Original Free Drinks Company we will continue to add more classics to
for excellence in Scotland’s licensed trade. The following Awards preview
in conjunction with spirits author Ian the range, as well as introducing original
helping you to deliver your message across print, online and face-to-face through the
Wisniewski. cocktails of our own.”
Available in single-serve bottles, cans Red added that the market for
highlights the businesses and people who have made the final cut this year. and on draught, the range consists of quality, alcohol-free drinks “is still
Classic G&T; Pink G&T; Cosmopolitan; underserved”.
Mojito; Italian Spritz; and Ginger Dram. “Our experience of working with
Kate Johnson, who co-founded The brands such as Seedlip and Big Drop
Original Free Drinks Company with her Brewery shows us that there is a
pages 50-55
husband, Red, said: “We are passionate growing global market for premium
about providing great-tasting and alcohol-free drinks and the UK is
p15 Oct 31, 19.indd 1 25/10/2019 12.47 The Highball range consists of six ready-to-drink alcohol-free cocktails. healthy alcohol-free alternatives that pioneering in this category,” he said.
50 l SLTN l October 31, 2019
p50 Oct 31, 19.indd 1 25/10/2019 10:14
Try this spooky special,
full of Halloweeny stuff
pumpkins and toads. like
Without the toads
bit.
p1 Oct 31, 19.indd 1
SLTN Awards.
28/10/2019 11:48
Grow your business with advertising that works
I have personally been using the SLTN to advertise client’s Maitre’D by Posera has been advertising with SLTN
businesses and properties for sale or lease for the past 15 years. for over ten years and, throughout this time, we have
During that time it is the only publication that has reliably produced received many leads which have been converted into
responses to the adverts. Talking to operators and buyers the SLTN customers. The staff at SLTN are very knowledgeable in
property section is the go-to section of the paper, therefore we at the trade and are always professional in their approach.
G+S have increased our use of this valuable advertising medium to As we are based in Glasgow, it’s important to partner with
ensure our client’s businesses and properties are being presented to someone who has a keen insight into the Scottish market
the right market and purchasers. If you want the Scottish Hospitality and can effectively promote our product. The SLTN Awards
Operators to know about your business, then the SLTN is the best is also a great opportunity to network with existing and
way to ensure they know about your business.” potential customers.
Peter Seymour Carmelina Murdaca
Graham & Sibbald Posera
WEBSITE SLTN
CIRCULATION VIEWS AWARDS
FOLLOWERS
10,409 37,000 8678 700
ABC AUDITED 2019 ATTENDEES
AVG. PER MONTH
Features 2021
JANUARY MAY SEPTEMBER
• Healthier Options (Low/No, Soft Drinks, • World Gin Day • Whisky
Free-From) • Summer Cocktails • Craft Spirits
• Burns Night: Whisky & Scottish Drinks • RTD’s • Autumn Cocktails
• Wholesale • Cider • EPOS
• Deep Clean & Sanitisation • Crisps & Snacks • Cleaning & Hygiene
• Training & Development • Microwaves • Training & Development
• Training & Development
FEBRUARY • Interiors
• Gin & Premium Tonics • Scottish Local Produce
• St Patrick’s Day • Euro 2021
• Rum & Cachaça OCTOBER
• Hot Beverages JUNE • Christmas Drinks
• Microwaves • Low/No Alcohol • Beer
• Food Safety & Training • Premium Soft Drinks & Mixers • Christmas Menus
• Behind the Bar: Equipment, Dispense & Cellar • Tequila & Mezcal • Cellar Management
Management • World Rum Day • Sustainability
• Technology: EPOS & Apps • Digital Hospitality Services • Crisps & Snacks
• Water • Food Hygiene
• Cellar Management
MARCH
• Craft Beer & Spirits NOVEMBER
• Japanese Whisky JULY • Christmas & New Year Drinks
• Spring Cocktails • Scottish Gin Day • Gin
• Hard Seltzers • Beers & Lagers • Whisky
• Sustainability • Premium Spirits • Liqueurs
• Pub Companies • Born in The USA • Microwaves
• Service & Goods Lifts • Liqueurs
• Finance & Loans • Catering Equipment
• Pub Companies
APRIL - Al Fresco Issue • World Foods DECEMBER
• BBQs • Employment Law • Must Stocks 2022
• Burgers & Accompaniments • Whisky : New Year
• Outdoor Areas AUGUST • Low/No Alcohol
• Summer Drinks • Scottish Food & Drink Fortnight • Premium Soft Drinks & Mixers
• World Whisky Day • Flavoured Spirits • Veganuary
• Technology • Mocktails & Non-Alcoholic Spirits
• Wine • Commercial Kitchens & Design
• Bookkeeping & Accounts • Licensing Law
For further information contact:
Gillian McKenzie l Editor l 0141 567 6071 l gillian.mckenzie@peeblesmedia.com
Amy Knox l Group Advertising Manager l 0141 567 6033 l amy.knox@peeblesmedia.com
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Double MPU Fortnight £750
Mini Page £1995 Month £1500
Headline Page Solus £1220 MPU Fortnight £600
Month £1100
Front Cover & Inside Front Cover £6140 Video Sponsorship From £1500
Outside Back Cover £3000 Virtual Events From £5000
Cover Gatefold £10500 Social Media Packages From £250
Bespoke Email Campaign £850 per email
Four Page Cover Wrap £11760
Newsletter Sponsorship £500 per email
Printed Poly Bag £5454 Sponsored Homepage Article £1200
Guaranteed Position 10%
Advertorial 30% Classified
Size 1-6 issues 6-12 Issues 13+ Issues
Special Creative On Application 1/8 Page £300 £250 £200
1/4 Page £510 £400 £300
Inserts: From as little as £1250 1/2 Page £920 £710 £510
Dependent on weight & circulation Full Page £1545 £1230 £920
Please request a spec guide for sizing and technical requirements.
Production Contact: Caroline Maciver l Production Manager l 0141 567 6063 l caroline.maciver@peeblesmedia.com
SLTN AWARDS For 2021 sponsorship opportunities contact Amy Knox on 0141 567 6033 before February 2021. ◗ craft spirits enthusiast ◗ licensee of the year ◗ beer quality award ◗ rum bar of the year 2021 ◗ best outdoor area ◗ best venue to watch the match ◗ craft beer award ◗ entrepreneur of the year ◗ gastropub of the year ◗ cocktail bar of the year ◗ late night venue of the year ◗ whisky bar of the year ◗ sustainability award ◗ live music venue of the year ◗ industry achievement award ◗ mixologist of the year ◗ bartender of the year ◗ restaurant of the year ◗ family outlet of the year ◗ new business of the year ◗ gin bar of the year ◗ independent multiple operator of the year ◗ independent bar of the year ◗ community pub of the year Supported by
DEDICATED TO
THE LICENSED TRADE
IN SCOTLANDSLTN DIGITAL
DEDICATED TO THE LICENSED TRADE IN SCOTLAND
GET
1
2
Billboard
Leaderboard
INVOLVED 1 TOP POSITION (shared)
3 3 Billboard: 1,064px × 246px
Established for over 50 years, SLTN remains at
the forefront of the licensed trade and hospitality
Super leaderboard: 1,068px × 132px
industry in Scotland, continually evolving to meet the
needs of its readers and advertisers, reflecting the
changes in Scotland’s dynamic hospitality sector.
2 HEADER (shared)
sltn.co.uk is the respected, go-to online resource for
the whole of theLeaderboard: 728px
Scottish hospitality industry, x 90px
a strong
Button: 200px x 90px
platform to deliver your message to your target audience.
4 The SLTN website offers a wide range of opportunities
to promote your campaign and highlight your business.
3 SCROLLING SKYSCRAPERS
Displaying your products or services 24/7 to everyone
(left and right of site): 120px x 600px
owning, running and working in pubs, bars, clubs,
GET INVOLVED
restaurants and hotels right across Scotland.
5 4 BANNERS
Digital advertising packages can be custom-built
to suit the nature of your business and promotional
Double (above and/or below content):
budget. Please get in touch for more info:
Established for over 50 years, SLTN remains at the forefront of the licensed trade and
sltn.co.uk
MPU
728px x 90px
hospitality industry in Scotland, continually evolving to meet the needs of its readers and Amy Knox 0141 567 6033
advertisers, reflecting the changes in Scotland’s dynamic hospitality sector. amy.knox@peeblesmedia.com
5 SIDEBAR (shared)
sltn.co.uk is the respected, go-to online resource for the whole of the Scottish hospitality
ScottishLicensedTradeNews TheSLTN scottishlicensedtradenews MPU: 300px x 250px
industry, a strong platform to deliver your message to your target audience. 1 Double
TOP POSITION MPU: 600px x 300px
(shared)
Billboard: 1,064px × 246px
Super leaderboard: 1,068px × 132px
The SLTN website offers a wide range of opportunities to promote your campaign and 6 EMBEDDED WITHIN ALL ARTICLES
2 HEADERPremium
(shared) MPU:
300px x 250px
highlight your business. Displaying your products or services 24/7 to everyone owning, Leaderboard: 728px x 90px
running and working in pubs, bars, clubs, restaurants and hotels right across Scotland. Button: 200px x 90px
7 POPOVER (not pictured)
3 SCROLLING SKYSCRAPERS
Digital advertising packages can be custom-built to suit the nature of your business and 5 (left and MPU: 300px
right of site): 120px xx600px
250px
MPU
promotional budget. Please get in touch for more info: 4 BANNERS
Double MPU: 600px x 300px
(above and/or below content): 728px x 90px
Amy Knox 0141 567 6033 5 SIDEBAR (shared)
MPU: 300px x 250px
amy.knox@peeblesmedia.com 4 Double MPU: 600px x 300px
6 EMBEDDED WITHIN ALL ARTICLES
sltn.co.uk
Premium MPU: 300px x 250px
7 POPOVER (not pictured)
MPU: 300px x 250px
ScottishLicensedTradeNews
PUBLISHED BY PEEBLES MEDIA GROUP LTD.
TheSLTN Double MPU: 600px x 300px scottishlicensedtradenews
THE ALBUS, 110 BROOK STREET, GLASGOW G40 3AP
TEL 0141 567 6000
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