MEDIA RATES 2020 - beim Fachschriften Verlag
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MEDIA RATES 2020
MARKET In the Ipsos-study „Der Private Baumarkt“ („the private construction market“) the pu- blishing house Fachschriften-Verlag supplies since 2002 current, representative market data. Every two years 250 persons planning to build a house and 500 persons involved in renovation are questioned. 8,3% of the private persons planning to build a house want a swimming pool. more precisely: 8,3 percent of the asked persons or 140.000 persons in Germany who want to build a house in the next two years, plan with a swimming pool or naturepool. 6,5% of the private persons planning to build a house want a sauna / infrared cabin. more precisely: 6,5 percent of the asked persons or 107.000 persons in Germany who want to build a house in the next two years, plan to build their house including a sauna or infrared cabin. 5,1% of the persons involved in renovation are planning to to build a wellness area or a swimming pool. more precisely: 5,1% of the asked persons planning a renovation in 2018 or 562.000 persons in Germany have the wel- lness area / swimming pool / sauna or whirlpool at the heart of the renovation measure (PBM 2018). Distribution Profit with SCHWIMMBAD+SAUNA from exclusive and various distribution channels • Model-home exhibition „Eigenheim und Garten“ in Munich, Stuttgart, Frankfurt and in Switzerland with more than 250.000 visitors per year • Mode-home exhibition „Blaue Lagune“ in Vienna • All important fairs and exhibitions in the german-speaking area • Specialist retailers, hotels and bath industry • Subscribers, newsstand sales and direct orders • The big circulation at the specialist retailers assures a maximum on-site availibility for end consumers • Bundle activities, f. e. Schwimmbad+Sauna sold together with Hausträume or other magazines from our publishing house • Supply of 118 subsidiaries of Bauhaus • Digital E-Paper on readly.com and sharemagazines.de
PROFILE
Founded in:
1968
Circulation:
30.000 copies + 7.000 ePaper
Issues:
6 times per year
format:
210 mm × 297 mm
Processing:
Perfect binding
Cover-price
5,50 €
THE MAGAZINE EDITORIAL TEAM
For almost 50 years SCHWIMMBAD+SAUNA is required SCHWIMMBAD+SAUNA differentiates by top level
reading and market-leading magazine with a most ex- features of producers and products. The biggest editorial
clusive target group: Home owners and home builders, team with 5 specialised editors and 1 Online editor is
who already own a pool facility, who are planning their your exclusive partner for any request or information.
renovation or extension, and those who are occupied with
the installation.
GOLDEN WAVE
SCHWIMMBAD+SAUNA offers as the only
magazine in the german market the Golden
Wave, a reward for outstanding producers
Peter Lang, Joachim Scheible, Ruth Mayr (v.l.n.r.)
and retailers in eight categories. The import-
ance of this reward is shown by multiple uses EXCLUSIVE MEDIA PARTNERSHIP
for the advertising campaigns of produceres. - Bundesverband Schwimmbad & Wellness (BSW)
- Wellness Stars Deutschland e.V.
USER-CONTACTS 2,5 Mio.
Kontakte
- Deutscher Saunabund e.V.
- Österreichischer Verband der
You can profit from 2,5 million contacts
Schwimmbad- und Saunawirtschaft
in total per year which you can reach with
SCHWIMMBAD+SAUNA in combination - International Pool & Spa Press Alliance
with schwimmbad.de. Wellness
FACTS
SCHWIMMBAD+SAUNA: The right setting for your appearance
Quality journalistic content – Editorial Media – fits extraordinarily to high-priced pro-
ducts: the more expensive to buy, the more intensive is the information process.
Pools, saunas, whirlpools, wellness: placed in the top segment.
62% of the population is convinced, that editorial media, in the
form of print and digital offers from the publishing houses sup-
plies reliable information to form an own opinion. The advertising
impact is strongly influenced by the perception of the medium.
Editorial Media offer for the marketeers quality, creative and secure
settings for brand communication. Its strengths are reliability, sympathy,
involvement, viewability and creativity.
Study by PricewaterhouseCoopers „Bevölkerungsbefragung zur Nutzung von
Online-Medienangeboten, 2019.
66% of the advertising in Editorial Media is being perceived.
Only if the message is perceived and understood, it can unfold its effect.
In Editorial Media advertising is not only longer viewable, but it also
arrives where it should. 50% perceive it and are able to identify it correct-
ly (compared with Social Media 26%, Functional Media 19%).
Results from GfK „Crossmedia Panel“.
Affinität zu Zeitschriften nach sozio- Elites read magazines: high affinity to magazines according to
ökonomischen Segmenten socio-economic aspects.
The higher the social status of a person, the more they use magazines:
61,5% of the highest social position (education, professional position and
net household income) read very frequently magazines.
Source: b4p 2018-2
TOPICS & DATES
ISSUE
3-4/2020 5-6/2020 7-8/2020 9-10/2020 11-12/2020 1-2/2021
First date of sale
22.02.20 25.04.20 20.06.20 22.08.20 24.10.20 19.12.20
Ad-closing time
13.01.20 16.03.20 11.05.20 13.07.20 07.09.20 09.11.20
Closing time for loose & bound ins
20.01.20 23.03.20 18.05.20 20.07.20 14.09.20 16.11.20
TOPIC SPECIALS
3-4/2020 5-6/2020 7-8/2020 9-10/2020 11-12/2020 1-2/2021
Energy saving eco- Garden Trends, Wellness-Alpin Massage & Types of sauna and Concrete, Liner and
logic & sustainable Outside Living Relax bathing forms tiles pools
Topic
Water treatment Pool cover & roo- Fitness by the pool Pool restruction Whirlpool & Pool and Wellness
und Pool care fing and Swimspas Design trends
sports & sauna
Topic
series part 2: Series part 3: Series part 4: Prefabricated Pools Measurement and Attractions & expe-
The journey to own The journey to own The own pool in control rience
a pool -planning, a pool - construc- everyday life
consulting tion
Events
Tulln fair various fairs GaLaBau Interbad Stuttgart,
Piscine Global Lyon
All issues include subjects like f. e. photo reportages of In- / Outdoor
pools, Swim Spas, Whirlpools, nature pools and much more ...
FORMATS & PRICES 1
1/1 Area size 184 x 276 6.500 €
Bleed size 210 x 297
1/2 hoch, 2-sp. Area size 90 x 276 3.700 €
Bleed size 102 x 297
1/2 quer, 4-sp. Area size 184 x 136
Bleed size 210 x 147
1/3 hoch, 1-sp. Area size 58 x 276 2.700 €
Bleed size 70 x 297
1/3 quer, 4-sp. Area size 184 x 89
Bleed size 210 x 100
1/4 hoch, 2-sp. * Area size 90 x 136 2.000 €
1/4 quer, 4-sp. * Area size 184 x 66
1/8 quer, 2-sp. * Area size 90 x 66 1.100 €
1/8 quer, 4-sp. * Area size 184 x 31
All prices plus VAT. All measures in mm (width x height).
* bleed: Format (width x height) plus 3 mm bleed at all sizes.
Job offers
1/4 hoch, 2-sp. Area size 90 x 136 800 €
1/4 quer, 4-sp. Area size 184 x 66
All prices plus VAT.
* bleed: Format (bridth x height) plus 3 mm bleed at all sizes.
SAMPLE WEITERES:
Further formats available on request
Offer ads with a box number possible 20 €
valid from 01.01.2020
FORMATS & PRICES 2
Our combined offer for retailers
A special service for our readers is the address index. In each
issue we publish qualified swimming pool retailers listed by schwimmbad.de
postal codes. These insertions are additionally published on
www.schwimmbad.de.
Basic Profile
- address insertion in 6 issues
- Company Logo, 1 reference image, contact address
- Standardized, SEO-optimized retailer profile on
www.schwimmbad.de including radius search
- 5 highly qualified leads
- 2 specimen copies
900 €
Premium Profile
Like the Basic Profile plus:
- 4 reference images
- Link to the company´s website
- Link to editorial articles on www.schwimmbad.de
- 10 qualified leads included
1.400 €
valid from 01.01.2020FORMATS & PRICES 3
Inserts Price total circulation
1 sheet / 2 pages 4.500 €
2 sheets / 4 pages 5.000 €
4 sheets / 8 pages 5.500 €
8 sheets / 16 pages 7.100 €
Format: Trimsize: 210 x 297 mm plus 5 mm head bleed and 3 mm for the other
sides.. All measures in mm (width x height)
Weight: Minimum weight for 1 sheet: 115 g/qm, for 2 or more sheets: 90 g/
qm.
More information: Supplements and inserts must be suitable for mechanical process. Sample
necessary upon commission. Upper weights on demand. Only complete
circulation. Delivery address will be told in time.. All prices VAT excluded.
Supplements Price circulation
up to 30 g 3.050 € Total circulation
Minimum format 148 x 105 mm
Maximum format 195 x 285 mm
Discounts: All bookings within one business year. No discounts for supplements and inserts.
General terms & conditions: The general terms and conditions are valid with regard to advertisting in maga-
zines as well as the additional terms and conditions of the publishing company. Invoices per Mail as PDF, spe-
cimen copy by post.
EG Ust.-Id. Nr: DE 147321116, Steuer-Nr. 90487/48675.
Special placement: Obligatory 10 % surcharge. Not possible for ads smaller than 1/2 page.
Ad smaller than 1/4 pages can be placed on ads aggregation pages.
gültig ab 01.01.2020ONLINE
Cost-per thous-
Format and contacts
(CPT)
Skyscraper 35 €
Rectangle 35 €
Leaderboard 35 €
Super Leaderbord 35 €
Ad Bundle (Skyscaper, Rectangle & 25 €
Leaderboard)
Halfpage 60 €
Wallpaper 60 €
CPT billing:
billing per 1.000 views. Period freeley selectable. Availability
on request.
Minimum booking: 20.000 Ad Impressions
Leaderboard Skyscraper Rectangle
728 x 90 160 x 600 300 x 250
Halfpage Wallpaper Super Leaderboard Mobile Ad
300 x 600 728 x 90 + 160 x 600 728 x 90 320 x 150
valid from 01.01.2020ONLINE-SPECIALS
Native Advertisement
Present your topics in a certain editorial environment.
- exclusively developed content
- SEO-consulting and optimizing for optimal results
(including consulting about selection of the keywords)
- Integration of Call-to-Action-Buttons
- Links inside the text – generating qualfied backlinks for
the customers
- Unlimitied term on all channels
(Website Desktop/Mobil, Facebook, Instagram, Pinterest)
Price 3.990 €
Video production
Present your company, your product or your project in an
exclusively produced video.
- For projects, product presentations, events etc.
- Includes all services (script, takes, cuts, music)
- you get a video in a specially own branded version
- Video will be displayed on all FSV Social-Media-channels
(Wellness Trends TV, Facebook, Instagram, Pinterest) and
also presented in our magazines
Price 3.990 €
In addition: 5 x 360° Panorama takes, surcharge 500 €
valid from 01.01.2020CONTACT
Fachschriften-Verlag GmbH & Co. KG
Höhenstraße 17, 70736 Fellbach
Company Tel. 0711/5206-1, Fax 0711/5206-300
address www.fachschriften-verlag.de
anzeigen@fachschriften.de
Editorial Team
Peter Lang, chief editor Joachim Scheible
Tel. +49 711/5206-273 Tel. +49 711/5206-258
lang@fachschriften.de scheible@fachschriften.de
Ruth Mayr
Tel. +49 711/5206-282
mayr@fachschriften.de
Advertising
Marijan Lazic Duygu Dogan
Tel. +49 711/5206-233 Tel. +49 711/5206-209
lazic@fachschriften.de dogan@fachschriften.de
Julia Skora Julia Jans
Tel. +49 711/5206-266 Tel. +49 711/5206-283
skora@fachschriften.de jans@fachschriften.deMAGAZINE
MAGAZINES&&WEBSITES
WEBSITES
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fromMarktführer für Bauherren
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Frische Luft im Haus Extra-Heft Strom produzieren, speichern, nutzen Extra-Heft
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Es funktioniert auch raumweise Das Eigenheim als Kraftwerk K O MF O RT I T E C H N I K I I N N O VAT I O N E N I 2 0 1 9
Sichere Abdichtlösungen fürs Haus
Zentrale Lüftung nachrüsten Eigenverbrauch und Speichertechnik
24 Seiten
Haus- und
32 Seiten Energietechnik 16 Seiten
Bau- und
Basiswissen Ökologisch & Renovierpraxis
Gesund & unabhängig Jetzt Energie
komfortabel
Dämmen
sparen!
Wohnungs- Energie
Lüftung Wer liefert was?
Was bringen Lüftungsanlagen?
Experten-Interview
Zentral wirkende Systeme
Das Raumklima optimieren
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Wartung und Hygiene
Seite 2
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Seite 26 Autarkie Sonnenhaus-Konzept Seite 8
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HAUS + OPTIK
Gebäudeansichten mit Format
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Technik- und Geräteneuheiten Seite 28 Strom-Heizung Seite 18 So wird‘s richtig dicht Seite 14
01 Titel Wohnungslüftung2019 HP.indd 1 18.02.19 14:17 01 EA2018 Titel3 H.indd 1 24.10.18 08:13 01 Titel A+F 2019 H .indd 1 17.09.19 10:36 01_Titel 1A.indd 1 27.08.19 10:13
Ausgabe 4/2015 · 3. Jahrgang · www.kuecheundarchitektur.de
Das Magazin für professionelles Einrichten
Previews IFA 2015
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Wegweisend für Küchentrends · Die Küchenbranche trifft sich zur Küchenmeile
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„Weniger ist mehr“ · Miniki – oder Küche einmal ganz minimalistisch
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POOL | WELLNESS | OUTSIDE | NATURPOOL DER BRANCHENREPORT:
NEWS, MESSEN, FIRMEN, PERSONEN, PRODUKTE
Pool + Wellness
FUSION ABGESEGNET
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FLUVO: XANAS IN AKTION JUBILÄUM BEI LEIDENFROST SOMMERFEST BEI WWO
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Fotobericht über die neue Gegenstromanlage Die österreichische Pool-Manufaktur feiert ihr Whirlpools World feiert sein Sommerfest mit
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