MEET THE NEW REGINA LEADER-POST - MEDIA KIT LEADERPOST.COM - Postmedia Solutions
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MEET THE
NEW REGINA
LEADER-POST
MEDIA KIT
LEADERPOST.COM2016 MEDIA KIT LEADERPOST.COM
REIMAGINE YOUR NEWS
Postmedia has invested significantly in research, technology, storytelling and product development
over the past three years. With your audiences and our audiences in mind, we are proud to unveil the
fully reimagined newsmedia brand—the new Regina Leader-Post.
Research
In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their
behaviours and preferences in consuming news and information on smartphones, tablets, websites
and in print. This proprietary study provided us with unparalleled insights into the media consumption
habits of Canadian audiences. We have used these insights to create a suite of newsmedia products
that speak to our different audiences in new ways.
Storytelling
For over 130 years, the Regina Leader-Post has focused on local news and local audiences. With this
revolutionary redesign the Regina Leader-Post continues to do so in compelling and innovative ways.
Utilizing the unique characteristics of each platform, and driven by our research, the Regina Leader-Post
is customizing the storytelling experience for audiences by platform.
Product Development
Postmedia has created differentiated, distinctive and dynamic products to connect with
more audiences, in more meaningful ways, more times throughout the day. Leveraging experts
in user-experience and design, Postmedia reimagined the new Regina Leader-Post with elegant and
engaging print, web, smartphone and tablet products.
3A BOLD TRANSFORMATION
With a bold transformation and a complete reimagining of newsmedia, the Regina Leader-Post
has changed how it creates and delivers content to audiences. This new approach focuses primarily
on local news and platform-driven storytelling to bring the right audiences at the right time to
our advertisers.
The Regina Leader-Post’s content reaches 136,000 weekly print and digital readers*. For over 130
years the Regina Leader-Post has been Regina’s choice for news and information, keeping readers
informed with in-depth analysis and context. With revitalized products across four platforms, readers
will engage with stories differently, on different platforms, at different times throughout the day.
Conceptual Redesign
The redesigned Regina Leader-Post masthead combines the classic
newspaper nameplate with an abstract representation of a highway
that leads from the horizon into the heart of the city. Rendered in shades
of gold and yellow, the colour is inspired by the harvest and the sun and
it reinforces our connection to the land and to the city and unifies our
print, web, smartphone and tablet platforms.
*Source: Vividata Fall 2015 (Jan-June 2015 survey results); Base: Adults 18+
THE
REGINA
LEADER-POST
MEDIA KIT
LEADERPOST.COMPLATFORMS
Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads
what on which platform, the Regina Leader-Post’s four-platform strategy connects readers to what they
care about most and is fully tailored to their reading habits. We continue to offer compelling news and
information with powerful insight and analysis for a distinctive, differentiated and dynamic experience
on every platform.
Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a
compelling reader experience. Unique advertising opportunities are available for print, web, smartphone
and tablet to give brands extensive options for engagement with their target markets.
5MEDIA KIT LEADERPOST.COM
PRINT
Print readers have a deep emotional connection with their newspaper. Their daily morning routine
requires personal time to start their day knowing what’s happening in the world and in their city.
The Regina Leader-Post is their daily briefing on the happenings in the city and beyond, with engaging
storytelling and bold photography all contained within a fresh new design.
Primary Target Audience
HHI: $80K-$100K • Morning readers
Marital Status: Married • Empty-nesters
Education: Post-secondary • Print is a habitual and lifestyle choice
Buying Power: High • Most likely to be a Postmedia loyalist
• Highest growing audience to engage on social media
• High audience crossover with desktop
Design
Beautifully reimagined and easily navigated, the new Regina Leader-Post newspaper provides a strong
local focus up front, with insights and analysis on the news that matters to readers.
The print is a familiar experience for loyal readers, updated to an elegant new format that promotes
strong local content backed by a comprehensive daily package of national and international news in
the National Post section. It features some of the best commentary from noted columnists including
Christie Blatchford, Robert Fulford and Michael Den Tandt.
Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.
New design formats have been created to tell stories in compelling ways and audience research will
help direct content selection.
7WEB MEDIA KIT LEADERPOST.COM
WEB
This dynamic one-stop shop for all things news is the very hub of the
Regina Leader-Post. Here readers will find breaking news twenty-four hours a
day from across the Postmedia network, from the latest headlines to sports to
entertainment, in a dynamic responsive design that is optimized for all devices.
Primary Target Audience
HHI: All • Engaged multiple times throughout the day
Marital Status: Everyone • Broad demographics and interests
Education: Varied • Heavily influenced by referrals
Buying Power: Mixed • Good audience crossover with all platforms
Design
Always on and always up-to-date, the Regina Leader-Post website is the hub of
news for our readers, providing the broadest and most comprehensive information.
The new responsive site includes navigation with tagged, indexed, and
organized content that is sectionalized for a search-driven audience.
Breaking news, analysis, opinion and features create a simple, efficient and
aesthetically pleasing experience for audiences and advertisers.
The emphasis is on local coverage, supplemented by national and international
content curated and managed by a central Postmedia news desk. Each piece
of content is optimized for the web through related links, photo galleries
and multimedia.
9MEDIA KIT LEADERPOST.COM
TABLET APP
Published 7 days a week, our Regina Leader-Post tablet app features news and
information from both our print edition and website. Released in the mornings
and updated throughout the day, the tablet app features local, national and
world news, as well as articles from readers’ favourite sections such as
Business, Arts and Life, Opinion and Sports.
Primary Target Audience
HHI: $100K+ • Evening readers
Marital Status: Married • Comfortable with technology
Education: Post-secondary • Likely to make an online purchase
Buying Power: Very high • Moderate social media use
and commentary
• Most read to pass time or
for general interest
Design
Complemented by photo galleries and videos, the Regina Leader-Post tablet app
delivers a comprehensive look into the day’s top stories, available first thing in
the morning while ideal for that lean back experience at the end of the day.
Available on iOS, the tablet app is identified by a new icon as well as a
new masthead, reflecting the new Regina Leader-Post brand identity.
11TELUS TELUS
EJ Now
EJ Now EJ Now
TELUS
EJ Now
Tattoo queen known for ‘unplugged’ A star is born! Cappies nominee Tattoo queen known for
technique with 49,000 followers on blows a kiss to the crowd at technique with 49,000 fo
Instagram, and counting… the Citadel Theatre. Instagram, and counting
Weekend entertainment guide:
A star is born! Cappies nominee Tattoo queen known for Rob Thomas has a new solo album A star is born. Cap
blows a kiss to the crowd at ‘unplugged’ technique with coming out, and he’s letting the nominee blows a k
the Citadel Theatre. 49,000 followers on... world know crowd at the Citad
What will Edmonton look like in What will Edmonton look like in You can enjoy cultures from What will Edmonto
2020? Downtown will be busier, 2020? Downtown will be busier, around the world right here in 2020? Downtow
bigger and bolder. bigger and bolder. in Windsor this weekend busier, bigger and
BioWare developers hoping BioWare developers hoping Firefighters rescue rabbit
BioWare develope
new Dragon Age game proves new Dragon Age game proves from $70K blaze
new Dragon Age g
a winner with the
Rainfall warning for
Windsor-Essex County
SMARTPHONE
MEDIA KIT
LEADERPOST.COMSMARTPHONE APP
Young and on-the-go, the Regina Leader-Post’s mobile audience expects their news at their fingertips.
With an emphasis on local content updated in real time, stories are crafted for the small screen with
features such as audio, video, and photos for quick snippets of information delivered with a distinct
personality and voice.
Primary Target Audience
HHI: All • Plugged in, on-the-go audience
Marital Status: Half are Single • Strong contingent of students and new grads
Education: High School + • Most comfortable with new technology
Buying Power: Moderate • Most active on social media and likely to comment
• Most likely to buy online
Design
Our redesigned smartphone app for both iPhone and Android is designed with a specific approach to
fit the unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and
easy consumption.
The mobile app includes a live, local news service that connects readers to the crucial information
of the day—when it happens and when they need it.
It is focused on what’s happening now in Regina with story summaries, pictures, maps, audio and
video elements that are optimized for sharing.
Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Regina’s
mobile audiences with the quality and credibility readers have come to expect from the Regina Leader-Post.
* The iPhone app is now
enabled for the Apple Watch.
13AD SIZES: PRINT
Double Page
W21.680" x H20.500"
W55.067 cm x H52.070 cm
Double Page
W21.680" x H20.500"
W55.067 cm x H52.070 cm
Double Page
TAKE OWNERSHIP W21.680" x H20.500"
2/3 Horizontal
W55.067 cm x H52.070 cm
Double Page
W10.340" x H13.786"
W21.680"
W 26.264 cm x 20.500"
x HH35.016 cm
2/3
W Horizontal
55.067 cm x H52.070 cm
W10.340" x H13.786"
W26.264 cm x H35.016 cm
2/3 Horizontal
W10.340" x H13.786"
Print Ad Sizing: W26.264 cm x H35.016 cm
2/3 Horizontal
W10.340" x H13.786"
To create consistency across W26.264 cm x H35.016 cm
1/2+
our brands and to simplify W8.242" x H14.286"
campaign booking we have W20.935 cm x H36.286 cm
1/2+
IN THE SPOTLIGHT
adopted a modular layout. W8.242" x H14.286"
W20.935 cm x H36.286 cm
This gives our clients flexible 1/2+
advertising positions and W8.242" x H14.286"
1/3 Vertical
W20.935 cm x H36.286 cm
creates a better experience 1/2+
W5.095" x H13.643"
for our loyal readers. W 8.242"cmx xHH14.286"
W12.942 34.653 cm
1/3 Vertical
W20.935 cm x H36.286 cm
W5.095" x H13.643"
Custom Ad Sizes: W12.942 cm x H34.653 cm
Speak to your sales
1/3 Vertical
W5.095" x H13.643"
representative about custom Get Results
W12.942 cm x H34.653 cm
1/3 Vertical
ad size opportunities.
W5.095" x H13.643"
Get Results
W12.942 cm x H34.653 cm
1/5 Page
GET RESULTS
W4.046 x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
Get Results
W4.046 x H10.214"
W10.278 cm x H25.944 cm
1/5 Page
W4.046 x H10.214"
1/8 Page
W10.278 cm x H25.944 cm
1/5 Page
W4.046" x H6.429"
W4.046 x H10.214"
W10.278 cm
1/8 Page x H16.330 cm
W10.278 cm x H25.944 cm
W4.046" x H6.429"
W10.278 cm x H16.330 cm
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
1/8 Page
FUNDAMENTALS
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
Frequency Special
Fundamentals
W4.046" x H4.286"
W10.278 cm x H10.886 cm
Frequency Special
Fundamentals
W4.046" x H4.286"
W10.278 cm x H10.886 cm
Frequency Special
MEDIA KIT W4.046" x H4.286"
Big Box*
W10.278 cm x H10.886 cm
Frequency Special
W4.046" x H2.857"
4.046"
W10.278 x xHH4.286"
cm 7.257 cm
LEADERPOST.COM W
Big Box*
W10.278 cm x H10.886 cm
W4.046" x H2.857"
W10.278 cm x H7.257 cm
Big Box*Full Page 1/2 Double Page 3/4 Page
00" W10.340" x H20.500" W21.680" x H10.214" W10.340" x H15.357"
cm W26.264 cm x H52.070 cm W55.067 cm x H25.944 cm
Full Page 1/2 Double Page W26.264 cm x H39.007 cm
3/4 Page
00" W10.340" x H20.500" W21.680" x H10.214" W10.340" x H15.357"
cm W26.264 cm x H52.070 cm W55.067 cm x H25.944 cm W26.264 cm x H39.007 cm
Full Page 1/2 Double Page 3/4 Page
00" W10.340" x H20.500" W21.680" x H10.214" W10.340" x H15.357"
cm 2/3 Vertical
W26.264 cm x H52.070 cm
3/5 Vertical
55.067 cm x HPage
25.944 cm
Full Page 1/2
W
Double W26.264 cm x H39.007 cm
3/4 Page
86" W8.242" x H17.071" W6.144" x H20.500"
00"
cm W 10.340" x H20.500"
W20.935 cm x H43.360 cm
W 21.680" x H10.214"
W15.606 cm x H52.070 cm W10.340" x H15.357"
cm 2/3
W Vertical
26.264 cm x H52.070 cm 3/5
W Vertical
55.067 cm x H25.944 cm W26.264 cm x H39.007 cm
86" W8.242" x H17.071" W6.144" x H20.500"
cm W20.935 cm x H43.360 cm W15.606 cm x H52.070 cm
2/3 Vertical 3/5 Vertical
86" W8.242" x H17.071" W6.144" x H20.500"
cm W20.935 cm x H43.360 cm
2/3 Vertical W15.606 cm x H52.070 cm
3/5 Vertical
86" W8.242" x H17.071" W6.144" x H20.500"
cm W20.935 cm x H43.360 cm
1/2 Horizontal W15.606 cm x H52.070 cm
1/2 Vertical 1/3 Horizontal
6" W10.340" x H10.214" W5.095" x H20.500" W10.340" x H6.786"
cm W26.264 cm x H25.944 cm W12.942 cm x H52.070 cm W26.264 cm x H17.236 cm
1/2 Horizontal 1/2 Vertical 1/3 Horizontal
6" W10.340" x H10.214" W5.095" x H20.500" W10.340" x H6.786"
cm W26.264 cm x H25.944 cm W12.942 cm x H52.070 cm W26.264 cm x H17.236 cm
1/2 Horizontal 1/2 Vertical 1/3 Horizontal
6" W10.340" x H10.214" W5.095" x H20.500" W10.340" x H6.786"
cm 1/4 Horizontal
W26.264 cm x H25.944 cm
1/4 Vertical
W12.942 cm x H52.070 cm W26.264 cm x H17.236 cm
3" 1/2 Horizontal
W10.340" x H5.071"
1/2 Vertical
W5.095" x H10.214"
1/3 Horizontal
6"
cm 10.340"
W26.264 x HH12.880
cm x 10.214"
cm 5.095"cmx xHH20.500"
W12.942 W10.340" x H6.786"
cm 1/4
W
Horizontal
W26.264 cm x H25.944 cm
1/4
W
Vertical 25.944 cm
W12.942 cm x H52.070 cm W26.264 cm x H17.236 cm
3" W10.340" x H5.071" W5.095" x H10.214"
cm W26.264 cm x H12.880 cm W12.942 cm x H25.944 cm
1/4 Horizontal 1/4 Vertical
3" W10.340" x H5.071" W5.095" x H10.214"
cm W26.264 cm x H12.880 cm
1/4 Horizontal W12.942 cm x H25.944 cm
1/4 Vertical
3" W10.340" x H5.071" W5.095" x H10.214"
cm W26.264 cm x H12.880 cm W12.942 cm x H25.944 cm
1/6 Page 1/7 Horizontal 1/7 Vertical
" W5.095" x H6.786" W5.095" x H5.857" W4.046" x H7.357"
cm W12.942 cm x H17.236 cm W12.942 cm x H14.877 cm W10.278 cm x H18.687 cm
1/6 Page 1/7 Horizontal 1/7 Vertical
" W5.095" x H6.786" W5.095" x H5.857" W4.046" x H7.357"
cm W12.942 cm x H17.236 cm W12.942 cm x H14.877 cm W10.278 cm x H18.687 cm
1/6 Page 1/7 Horizontal 1/7 Vertical
" W5.095" x H6.786" W5.095" x H5.857" W4.046" x H7.357"
cm 1/10 Page
W12.942 cm x H17.236 cm
Regular Banner
W12.942 cm x H14.877 cm
Hanging Banner
W10.278 cm x H18.687 cm
" 1/6 Page
W2.997" x H6.786"
1/7 Horizontal
W10.340" x H2.857"
1/7 Vertical
W10.340" x H1.429"
"cm W7.613 cm x
W5.095" xH 6.786"cm
H17.237 W5.095" x xHH5.857"
W26.264 cm 7.257 cm W4.046" x xHH7.357"
W26.264 cm 3.630 cm
cm 1/10 Page
W12.942 cm x H17.236 cm
Regular Banner
W12.942 cm x H14.877 cm
Hanging Banner
W10.278 cm x H18.687 cm
" W2.997" x H6.786" W10.340" x H2.857" W10.340" x H1.429"
cm W7.613 cm x H17.237 cm W26.264 cm x H7.257 cm W26.264 cm x H3.630 cm
1/10 Page Regular Banner Hanging Banner
" W2.997" x H6.786" W10.340" x H2.857" W10.340" x H1.429"
cm W7.613 cm x H17.237 cm
1/10 Page W26.264 cm x H7.257 cm
Regular Banner W26.264 cm x H3.630 cm
Hanging Banner
" W2.997" x H6.786" W10.340" x H2.857" W10.340" x H1.429"
cm W7.613 cm x H17.237 cm W26.264 cm x H7.257 cm W26.264 cm x H3.630 cm
l 1/16 Page 1/2 Banner Ticker Banner*
" W2.997" x H4.286" W5.095" x H2.857" W10.340" x H0.714"
W26.264 cm x H1.814 cm
lcm W7.613 cm x H10.886 cm
1/16 Page W12.942 cm x H7.257 cm
1/2 Banner Ticker Banner*
" W2.997" x H4.286" W5.095" x H2.857" W10.340" x H0.714"
cm W7.613 cm x H10.886 cm W12.942 cm x H7.257 cm W26.264 cm x H1.814 cm
l 1/16 Page 1/2 Banner Ticker Banner*
" W2.997" x H4.286" W5.095" x H2.857" *TW 10.340"
icker Banner andx 0.714"
BigHBox unavailable
Correction/Teaser 2x2 for A1 sections.
W26.264 Forxinside sections,
l"cm W7.613 cm x H10.886 cm
1/16 Page
W1.948" x H2.286"
W12.942 cm x H7.257 cm
1/2 Banner
W1.948" x H1.429"
Ticker Banner* cm
cm H1.814
please contact a Sales Rep.
"m 2.997"
W4.949 cm x 4.286"
x HH5.806 cm W5.095"
W4.949 x H2.857" W10.340" x H0.714"
cm
Correction/Teaser
W
W7.613 cm x H10.886 cm
2 x 2 cm x H3.630 cm
W12.942 cm x H7.257 cm W26.264 cm x H1.814 cm
" W1.948" x H2.286" W1.948" x H1.429" 15
m W4.949 cm x H5.806 cm W4.949 cm x H3.630 cm
Correction/Teaser 2x2AD SIZES: DIGITAL
Standard Leaderboard Premium Leaderboard
Standard Leaderboard Premium Leaderboard
728 x 90 1200 x 90
728 x 90 1200 x 90
Standard Billboard
Standard Billboard
WEB AD SIZES Standard
StandardLeaderboard
Premium Billboard
728
728x x90
Premium Billboard 90
Leaderboard
970 x 250 1200 x 250
970 x 250 1200 x 250
Standard
StandardBillboard
Billboard
Catfish Tallblock
Digital AdCatfish
Sizing:x 60
970
Tallblock
300 x 600
970
970x x250
250
970 x 60 300 x 600
To create consistency across
our brands and to simplify
campaign booking we have
standardized our ad units.
Pushdown Pre-Roll
Catfish
Catfish
Pushdown
This allows our clients to Pre-Roll 970
970x x60
60
970 x 90 / 970 x 415 .7 - .15 - .30 secs
970creative,
develop innovative x 90 / 970 x 415 .7 - .15 - .30 secs
Standard Leaderboard
while ensuring a superior
728 x 90
user-experience for our readers.
Custom Ad Sizes: Pushdown
Pushdown
Filmstrip Wallpaper
Speak to yourFilmstrip
sales Wallpaper 970
970xBillboard
x9090/ /970
970x x415
415
300 x 600 Standard
300
representative about x 600
custom 970 x 250
ad size opportunities.
Catfish
Filmstrip
Filmstrip
970 x 60
300
300x x600
600
Pushdown
TABLET
970 x 90 / 970 x 415
Big Box Pre App
Big Box Pre App
Interstitial Banner Ad
300 x 250 Banner Ad
300 x 250 Interstitial 768 x 90 |
AD SIZES
320 x 480**
320 x 480** 768 x 90 |
1024 x 90
1024 x 90
Filmstrip
300 x 600
Banner Adhesion
Banner Adhesion Big
BigBox
Box Pre
PreApp
Ap
320 x 50 320 x 50
320 x 50 320 x 50 300 250 Full
300x x250 Page Ad Intersti
Inters
Mobile opt only Mobile opt only Full Page Ad
Mobile opt only Mobile opt only 768 x 1024 | 320
320x x4
768 x 1024 |
1024 x 768
1024 x 768
Pull Slider
Pull Slider
320 x 50 320 x 50 Banner
Banner Adhesio
Adhesi
MEDIA KIT
320 x 50
Mobile opt only
Mobile opt only SMARTPHONE
320 x 50
Mobile opt only
Mobile opt only
Big Box
320
320x x50
300 x 250
Mobile
50
Mobileopt
optonly
only
Pre App320 320x x5
Interstitial
Mobile
Mobileo
AD SIZES
320 x 480**
LEADERPOST.COM ** Refer to detailed Specs
Banner Adhesion
Pull
Pull Slider
SliderBig Box
Big Box
300 x 250
300 x 250
d Premium Leaderboard Big Box
Master/Companion
1200 x 90 300 x 250
Master/Companion
728 x 90 + 300 x 250
728 x 90 + 300 x 250
Premium Billboard Master/Companion
Top Layer Ad
1200
Top Layer Ad x 250 728 x 90 + 300 x 250
up to 1000 x 1000
up to 1000 x 1000
Tallblock Top Layer Ad
Portrait
Portrait300 x 600 up to 1000 x 1000
300 x 1050
300 x 1050
Premium Leaderboard Big Box
1200 x 90 300 x 250
Pre-Roll
Home Page Takeover* Portrait
Home Page Takeover*
.7 - .15 - .30 secs 300 x 1050
Premium Billboard Master/Companion
1200 x 250 728 x 90 + 300 x 250
Tallblock Wallpaper Top Layer Ad Home Page Takeover*
300 x 600 up to 1000 x 1000 * A variety of HPTO advertising opportunities
are available including video pre-roll and
channel takeovers.
Pre-Roll Portrait
.7 - .15 - .30 secs 300 x 1050
Small Box
Small Box
235 x 196
235 x 196
Wallpaper Home Page Takeover*
App Pre App
d
erstitial Pre App Banner Ad Small Box
d Interstitial
0 ||x 480** Interstitial 768 x 90 | 235 x 196
768 x 1024 |
768 x 1024 |
1024 x 768 1024 x 90
1024 x 768
esion
x 50 Banner Ad Small Box Pre App
ile opt only Full Page Ad
768 x 90 | 235 x 196 Interstitial
1024 x 90 768 x 1024 |
768 x 1024 |
1024 x 768 1024 x 768 17
erAUDIENCE TARGETING
Extensive reach and hyper-local targeting options are available to you through our proprietary audience targeting
and analytics services. Print, web, smartphone and tablet each provide unique user-experiences throughout the day.
Whether it’s flipping through the newspaper in the morning, or swiping through content at night, our four platforms
deliver engaging marketing solutions that connect with your audience.
Standard Targeting
Geography Context Sponsorship Technology
• National • News Brand • Sponsor content pages • Language
• Provincial • Homepage - Specialty sections • Manufacturer
• City • Section • Point of entry • Device Type
• Postal Code • Sub-section • Road block • Capabilities
• Connection
• Browser
Audience Buying Solutions
Behavioural
Your customer’s interests are diverse, but marketers can capture the right audience even outside traditional
segments. Behavioural targeting allows advertisers to deliver relevant ads to specific audience segments based on
behaviour and interests. This form of cookie-based targeting uses historical user preference and parameters
to serve ads to users based on their online activity.
Retargeting
Sometimes consumers don’t take action right away. That’s why we offer retargeting opportunities to engage audi-
ences with your messages to achieve a desired frequency of reach that will continue to drive them towards action.
Retargeting is delivered to audiences that have already engaged with the brand by interacting with a display ad unit.
MEDIA KIT
LEADERPOST.COMGeography
Canada is the second largest country in the world, but don’t be intimidated by the geography!
We can reach your audience whether they’re located in the vast concrete canyons of the city,
the picturesque rolling hills of the prairies, or the beautiful shorelines of the coasts.
Dayparting
Consumers read news on a variety of platforms throughout the day. Postmedia offers integrated
advertising solutions that reach readers where and how they access news. Dayparting allows us
to reach your audience at the particular time of day you desire.
Content Targeting - Site
Our network offers award-winning content all across the country. Advertisers can reach key
markets by targeting just one, or all of our premium brands.
Content Targeting - Channel
Our channel targeting allows advertisers to put their ads in front of their customers alongside
category content that is relevant and interesting.
eNewsletters & eBlasts
Utilizing our database of engaged and loyal subscribers, eBlasts and eNewsletters are a proven
method of delivering additional exposure straight to your customer’s inbox. This is a great
opportunity to reach customized and targeted audiences with strong share of voice.
Segmentation
Our proprietary first-party data provides accurate and reliable targeting based on interest
and intent.
Look-A-Like Modeling
Using an algorithm, we identify groups of users who exhibit similar traits to those who have visited the client’s
website. For this process we create a profile of a prospective consumer to target highly qualified audiences, based
on traits of the already converted.
Audience Extension
Through our programmatic trading desk, we allow advertiser’s to target Postmedia’s audience off of our network.
We utilize a number of ad exchanges that put your display campaign on the Top 100 (Tier 1) Canadian sites in order
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A comprehensive package of national and international news, commentary and analysis
leaves
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behind A19 insightful columns powered by the National Post.
e government a crack addict who had stolen seven
surcharge in- chocolate bars to eight days in jail. Five
In thegetaways
REGINA LEADER-POST
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D E NI S FAR R E L L , T hE A S SocI AT ED P R ES S F I L ES
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CONTENT
ms’ rights ad- “If I granted him 50 years to pay Tom Finney,
were waiving that victim fine surcharge, would
eely. that appropriately reflect the ends the greatest
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D E NI S FAR R E L L , T hE A S SocI AT ED P R ES S F I L ES
some judges who feel their inde-
about local affairs and is getting pendence,” Ontario Court Justice
to help you
Robert Sibley in the way of progress, the mayors Ottawa judges are openly rebelling Peter Coulson said after sentencing
forgethimself
finds about on of Ottawa and Gatineau charged against a Conservative government a crack addict who had stolen seven
Wednesday, and putting them on law that doubled a surcharge in- chocolate bars to eight days in jail.
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in Japan B1
Ottawa,
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since Gatineau’s Maxime Pedne- victed of a crime, giving offenders
the Victim Fine Surcharge. Let the
chips fall where they may. Wayne Scanlan
Gatineau
aud-Jobin was elected last fall, he up to 60 years to pay the fine or — in “The bureaucrats may feel that
sizes up the
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and Ottawa Mayor Jim Watson one case — not ordering it at all. it happens anyway no matter what
emerged with a list of grievances, Judges are essentially thumb- the judge says,” said Coulson. Senators ahead of
mayors seek SportS
from “relentless obstruction in the ing their noses at the new law,
City of Ottawa’s efforts to create a made mandatory on Oct. 24, that
world-class transit system for the removed the court’s discretion to
That same day, another judge in-
vited a lawyer to make a constitu-
tional challenge to the new law.
the NHL’s trade
deadline C1
NCC seats
National Capital Region” to the waive the fee if the person couldn’t The 31-year-old man, who had
coNtExt
MEDIA KIT
Tory law that doubled surcharge
“unilateral decision to close Rue afford to pay it. The change was part just pleaded guilty to stealing a soccer
Gamelin” in Gatineau. They signed of the Conservative government’s bottle of rum from the LCBO, had
for victims not being enforced
it and sent it to Prime Minister Ste- Increasing Offenders Accountabil- no means to pay the $100 victim
dAv i d r E Ev E ly
phen Harper, demanding reforms ity for Victims Act, and followed fine surcharge, said his lawyer. Farewell to Sir
o t ta W a C I t I Z e n
that should start with adding an complaints by victims’ rights ad- “If I granted him 50 years to pay Tom Finney,
o bs e rv e r A n d r Ew S Ey m o u r stop to that kind of thing by trouble-
elected official from each city coun- vocates that judges were waiving that victim fine surcharge, would
The NCC doesn’t know enough o t ta W a C I t I Z e n some judges who feel their inde- the greatest
cil to the 15-member NCC board. the surcharge too freely. that appropriately reflect the ends
about local affairs and is getting pendence,” Ontario Court Justice
LEADERPOST.COM
Robert Sibley
finds himself on
John Baird, the minister respon- “I’m told it is fully automatic, that
in the way of progress, the mayors Ottawa judges are openly rebelling
sible for the commission, gave the these troublesome judges have been
of Ottawa and Gatineau charged against a Conservative government
idea a chilly reception. relieving against it and not charging
of justice?” asked the judge.
Peter Coulson said after sentencing
“Did you say 50 years?” asked the
a crack addict who had stolen seven
federal prosecutor to laughter.
Englishman to
lace on boots C5
Wednesday, and putting them on law that doubled a surcharge in- chocolate bars to eight days in jail.
his pilgrimage s e e M AY O R S o n A5 it, so the government likes to put a s e e j u d G e S o n A4 H o c k ey
its board is their solution. tended to help victims and made “I have ruled that he not have to pay
in Japan B1 After their first formal meeting them mandatory for anyone con- the Victim Fine Surcharge. Let the
since Gatineau’s Maxime Pedne- victed of a crime, giving offenders chips fall where they may. Wayne Scanlan
aud-Jobin was elected last fall, he up to 60 years to pay the fine or — in “The bureaucrats may feel thatMORE FROM THE Regina Leader-Post
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