Mini Reportaje Relaciones Públicas Reino Unido - Mayo 2019

Mini Reportaje Relaciones
Públicas Reino Unido
Mayo 2019

Viaje de prensa TENERIFE WALKING FESTIVAL
Tres medios de Reino Unido e Irlanda asistieron al viaje de prensa de Tenerife Walking Festival: Trail Magazine, The Herald y Black + Green.

Trail Magazine promocionó el evento en sus cuentas de Twitter e Instagram, una selección de los posts a continuación:

Dos artículos del mes en ADVENTURE TRAVEL MAGAZINE + HOME HOUSE
Este mes tenemos dos sugerencias para artículo del mes: un artículo publicado en Home House y otro publicado en Adventure Travel Magazine. Ambos reportajes son
resultados de viajes de prensa que se realizaron en noviembre del año pasado.

Adventure Travel Magazine

Número total de lectores/espectadores: 45.000
    VEP (Equivalente en Publicidad): 16.340€
               Equivalente de RR.PP.: 49.020€

Home House

             Número total de lectores/espectadores: 50.000
                 VEP (Equivalente en Publicidad): 15.070€
                            Equivalente de RR.PP.: 45.210€

Campaña con REGATTA
HW continuó trabajando con Regatta en la campaña de co-marketing con Tenerife No Limits, que incluye el sorteo de un viaje a Tenerife.

          Boletín distribuido a la base de datos de Regatta                                        Fotos de la promoción en tiendas

1 WORKSHOPS, EVENTOS Y FERIAS

Midland Travel Trade Club workshop, 15 de mayo

TENDENCIAS
TTG, 24 May 2019: Abta urges travel firms to continue planning for no-deal Brexit
Luke Petherbridge, head of public affairs at Abta, said the industry needed to make sure planning for a hard Brexit “remains to the fore” in the current political
environment. “No-deal is not dormant, it’s having a nap – it will come back in October,” warned Petherbridge, during a session on Brexit at Abta’s annual Travel Law
Seminar in London. Link

Buying Business Travel, 31 May 2019: Extinction Rebellion plans Heathrow drone attacks
Climate activist group Extinction Rebellion has announced plans to cause a “pause” in flights at Heathrow airport in June and July through “nonviolent direct action” using
drones. The group is demanding the UK government act on its declaration of a climate and environmental emergency by cancelling Heathrow expansion. Link

TTG, 10 May 2019: Summer 2019 bookings start to pick up for agents
There are positive signs that consumers who had been waiting for the Brexit crisis to be resolved are now booking their summer breaks – but many are looking for bargain
basement deals. Link

Travel Bulletin, 31 May 2019: Free flights for travelling tots with Air Malta
Air Malta is treating families to a ‘Kids Fly Free’ offer on all flights to the Mediterranean island from Gatwick or Southend Airport this summer. This offer applies to bookings
made before August 16, and is relevant for travellers heading to Malta between June 1 and September 30, subject to availability. Link

Travel Weekly, 23 May 2019: Tunisia flights comeback from Leeds Bradford
Flights to Tunisia have returned to Leeds Bradford airport with summer departures to Enfidha. The weekly flights, operated by Nouvelair on behalf of Thomas Cook, will
operate until September 24. Link

Travel Weekly, 24 May 2019: Millennials drive demand for staycations
According to new research by Barclays, the British staycation boom will continue in 2019, as holidaymakers rate UK and overseas holidays equally. Three in 10 domestic
holidaymakers (31%) plan to spend more holiday time in the UK in 2019 than in previous years – and more than half of those surveyed (52%) who were aged 25 to 34 plan
to increase their UK-based holiday time. Link

Travel Weekly, 22 May 2019: Balearics outlines projects funded by sustainable tourism tax
Details of tourism projects funded by a sustainable tourism tax in the Balearic Islands have been revealed. They include a pedestrian walkway in Ibiza, the promotion of
electric vehicles across the islands and the signposting of cycle routes in Majorca. Link