MORE TRAFFIC WITH ADWORDS - ZICHTBAAR BETER

 
MORE TRAFFIC WITH ADWORDS - ZICHTBAAR BETER
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MORE TRAFFIC WITH ADWORDS - ZICHTBAAR BETER
1.                    ABOUT THIS WHITEPAPER

     The number of online stores is growing dramatically. The expected turnover from online sales will

     significantly increase in the coming years. The battle for online consumers has merely just started.

                                                                                                       “
                 “     Brace yourself, operating an online store will become a real top-level sport!

     In this whitepaper, you will learn how to generate more traffic towards your online store with Google

     Adwords. You may have a beautiful online store, sell (an) excellent product(s) and provide perfect service,

     however, if you are not found, you might just as well immediately quit.

     Visitors do not automatically come to your website, that takes a lot of effort. Sometimes it will cost money;

     sometimes it will just take a lot of time.

     It is certainly possible to compete against established names such as Bol.com and Wehkamp.nl. Even better

     than that, chances are very likely that you could do a much better job! A smaller product range enables

     you to specialize much better, something that is impossible with thousands of products. And that is where

     opportunities lie in wait!

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MORE TRAFFIC WITH ADWORDS - ZICHTBAAR BETER
2.                    GOOGLE IS THE STARTING POINT

     Nowadays, the majority of visitors get to your online store through Google. This immensely popular search

     engine has a market share of over 95% in the Netherlands, the advantage being that you know where your

     potential customers are located, the drawback being that the competition also knows.

     While operating your online store, a lot of people will claim to exactly know how Google works and what

     you have to do to get a high rank in Google for your online store. The truth is, that nobody exactly knows

     which factors determine whether a website will rank high in Google or not. The only party who precisely

     knows how Google works is Google itself.

     In fact, almost nothing has changed since I wrote my first book on internet marketing in 2006. Of course,

     new developments have occurred, but everything can be simplified to a specific foundation that more or

     less has remained the same.

     The hardest thing is to stay focused and not be swayed by the issues of the day. Experts can extremely

     fuss about SEO factors, which are not always as important as they would have you believe. Google uses

     a multitude of factors to determine who ranks at the top or not. In addition, these factors are continuously

     subject to change. Many so-called experts just follow each other and will, from one day to the next, just as

     easily walk in an entirely different direction.

     It is important to keep in mind that Google does not like cheaters. Short-lived success is the highest you will

     achieve when you try to manipulate Google’s search results.

     However, this whitepaper does not deal with SEO. The fact is, that online storeowners need visitors

     immediately. Applying SEO is time-consuming and it will take a comparatively long time, before you will

     see results. You cannot rank at number one with all keywords through which you wish to be found. In most

     cases, this will only work with a fraction of the keywords through which you would like to achieve a number

     one position. Traffic from non-paid search results will therefore have to be supplemented by other traffic

     sources.

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MORE TRAFFIC WITH ADWORDS - ZICHTBAAR BETER
WHY PAY FOR VISITORS THROUGH
3.
                     GOOGLE ADWORDS

     As an internet marketing agency, we daily hear:

         •    I never click on ads

         •    I run empty on Adwords

         •    We prefer traffic through SEO via SEO (non-paid search results)

         •    I prefer to solely advertise on Facebook

         •    We stake everything on social media

         •    Adwords is too expensive for me

     In most cases, there will only be one possible answer, being:

                                                                                                      “
                 “    You’re either doing something not entirely right, or doing something wrong.

     Postulate: I never click on ads
     This is possible, of course. Then again, the fact remains that others do it, and their number is significant.

     Because a Google ad is always relevant to the search task in question, advertising through Google is far

     more effective than other forms of promotion.

     When purchase-based search tasks are concerned, more than 75% of all clicks is allotted to Google Ads.

     This makes sense, Google reserves an increasing amount of space for sponsored ads on the first page.

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WHY PAY FOR VISITORS THROUGH
3.
                     GOOGLE ADWORDS

     As can be seen clearly in the illustration above, almost 80-90% of all search results are some form of

     advertisement. If for example, you search for the term “iPhone”, as shown above, in fact no online store is

     visible above the fold in the area with non-paid Google search results.

     Without Adwords, it is almost impossible to obtain susbtantial turnover from Google. Particularly when you

     are starting a new online store and have not yet become an established brand. When you start an online

     store and determine product prices, you will have to consider the costs for Google in your marketing plan.

     It is also important to know that ads have to be paid for. Therefore, it is crucial for you as an advertiser to

     be only visible when it really matters. Sometimes you will have to pay a lot of money per individual click to

     get a good ad ranking.

     These costs can only be recoverd if the ad closely matches the search task, which is why ads sometimes

     are more relevant than non-paid search tasks. This particarly applies to e-commerce related search tasks.

     Laying out ad texts is something you can do yourself, so you will be independent of what Google shows,

     as opposed to non-paid search results.

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WHY PAY FOR VISITORS THROUGH
3.
                      GOOGLE ADWORDS

     Postulate: We prefer traffic through SEO
     Because the first page is almost completely dominated by paid search results, appearing on the first page

     will not even suffice. In fact, depending on the search task in question, especially if it is purchase-related,

     only a top 3 position will do.

     In other words, non-paid search results are less prominently visible in Google and SEO is becoming

     increasinly difficult and less effictive for e-commerce related search tasks.

     Those who pay attention closely, will find that paid search results largely consist of images, with chances of

     them being blicked even more likely. After all, a picture is worth more than a thousand words.

     Non-paid search results for purchase-related search tasks are often dominated by price comparison

     websites, which, in general, are not really a better alternative to Adwords ads. When information about non-

     commercial topics is concerned, non-paid search tasks are often a lot more relevant, because they are not

     interesting enough for advertisers.

     It goes without saying, that someone looking for information on a specific subject and having no intentions

     to buy whatsoever, will not click on ads. It is likely, that this is also the nuance that should be added when

     someone claims not to click on ads.

     Those who really never click on ads, will get burned, because different suppliers often charge different

     prices for the same product. Google Shopping ads ( ads with images) immediately show where a product

     can be purchased for the lowest price. Anyone who solely clicks on non-paid search results will then have

     to hope that the cheapest supplier has his/her SEO act together, otherwise he/she will always pay too much.

     In short, those who do not use Google to generate more visitors for their online store, will ignore 95% of all

     Dutch internet users.

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WHY PAY FOR VISITORS THROUGH
3.
                     GOOGLE ADWORDS

     Postulate: Adwords is too expensive for me
     That’s fine, but keep in mind, that each time that someone is looking for products that you sell, ads

     of competitors will appear that will serve and pinch your customers. If that is cheaper for you than

     using Adwords, you are in a privileged position and will not need additional traffic to your online store.

     Congratulations!

     Postulate: I run empty on Adwords
     With this, we can help you. You will likely have used a Google voucher with 75 euro Adwords credit to try

     out Adwords. It is fairly simple to setup an Adwords campaign, but more effort is required to use Adwords

     in an optimal and profitable manner. Of course Adwords boils down to advertising, but in many cases, this

     method can still be configured to make it profitable.

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4.                   OPTIMAL USE OF ADWORDS

     It all starts with creating a Google Adwords account. This can be done here:

                                                   adwords.google.com

     As soon as you have created an Adwords account, you can get started immediately. To ensure activation of

     an Adwords campaign, you will first have to enter your billing data.

              Important!

     	I will not provide a step-by-step explanation of where things can be found, due to the fact that

              Google frequently changes the interface, as a result of which, this whitepaper in a worst-case

              scenario could become outdated immediately after publication.

     	The same applies to the images used within this document. It might very well be that the Adwords

              interface looks just a little bit different than shown in this whitepaper.

     	In itself, that does not make a lot of difference, because basic functionality will not change

              dramatically and settings can more or less be found and changed in the same area, at every level.

     For an extensive step-by-step help you can refer to Google’s excellent support pages. In this whitepaper, we

     will discuss the key points for a successful Adwords campaign.

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4.                   OPTIMAL USE OF ADWORDS

      Note: This whitepaper is not a complete reference. After reading it, you will be capable to decide

      whether you will do Adwords management yourself, or put it out to a specialized Adwords agency.

     If you choose the latter option, it is important that the Adwords agency in question at least is certified as a

     Google Partner by Google. Google Partners can easily be recognized by the following logo:

     Use the URL below to verify the validity of the certificate of the Adwords agency in question, or to search for

     a partner:

                                                 www.google.nl/partners

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5.                        SETTING UP NEW CAMPAIGNS

     A campaign that works at least consists of one ad group, i.e. one single ad and a minimum of one associated

     keyword. After completing your registration and logging in to your Google Adwords account, you will find a

     campaign that has an ad group, ad and one or more keywords at its disposal, which you created while setting

     up your Adwords account. From now on, if you want to start new campaigns or change existing ones, you can

     do so by selecting the “Campaigns” tab in your Adwords account. You can change items in Adwords campaigns

     as often and whenever you like. In addition, it is also possible to stop campaigns temporarily or permanently, at

     any given time.

                                    Account

                     Campaign                        Campaign

                                        Ad Group                  Ad Group
        Ad Group
                                        - Ads                     - Ads
        - Ads                                        Ad Group
                       Ad Group         - Keywords                - Keywords
        - Keywords                                   - Ads
                       - Ads
                                                     - Keywords
                       - Keywords

                                      Account
                               Online electronics store

                 Campaign                                 Campaign
                   TVs                                    Cameras

        Ad Group           Ad Group             Ad Group          Ad Group
                                                 Digital          Compact
      Flatscreen TVs      Plasma TVs
                                                cameras           cameras

     A good method to achieve an effective Adwords campaign is to follow the structure of the website or online

     store, as seen in the practical example in the image above. An often-heard statement is “Adwords does not

     work, we run empty on click costs.” Setting up a single campaign and adding a few keywords nowadays will

     not suffice by a long shot. In the past years, Google Adwords has expanded in possibilities enormously.

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5.                      SETTING UP NEW CAMPAIGNS

     Setting up a successful Google Adwords campaign requires a strategy determined in advance and taking

     the right steps.

     First of all, keyword research followed by navigation recommendation is of paramount importance to your

     online store. The more relevant the pages of your online store are to the keywords you wish to advertise

     with, the higher the quality score assigned by Google. Subseqently, a high Google quality score will result in

     lower costs per click. A well-organized website structure not only matters to SEO, but also to Adwords!

     You can use keyword research results to set up campaigns in the search network. In general, we adhere to

     the following principle: In case of a limited budget, we recommend to solely advertise in the search network.

     When a larger budget is available and you wish to position your “brand” in the market, we recommend using

     the display network as well. It is wise to create a separate campaign for each campaign type.

     To find the keywords that are relevant to the products that you sell, a keyword tool is available.

     When you are signed in to your Adwords account, you can find the keyword planner in the “Tools” tab.

              Important!

     	You can send keyword options with keywords in Adwords campaigns.

     Wide search: keyword. Keywords can be specified in several ways. When you specify keywords, their wide

     sense is used by default. This implies that your ad will also be shown by keyword variants. For example, if

     you enter ‘car insurance’, your ad(s) will be shown when a search task is performed that contains both words,

     regardless of their order. The same applies when your words are part of a bigger whole, or if people perform

     search tasks such as ‘car insurances’, ‘insurance of your car’ or ‘insuring your second-hand car’.

     Custom wide search: +keyword. Use the wide search modifier to further refine your wide keywords. It is an

     Adwords targeting tool, enabling you to configure keywords that have a wider range compared to a word

     group search and offer more control than a standard wide search. Modified wide search terms consist of

     words prefixed by a plus sign (+ without a space), and a single space to separate the individual search terms.

     An example: ‘+red + tulips’.

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5.                    SETTING UP NEW CAMPAIGNS

     Search by word group: ‘keyword’. If you specify your search terms between quotes, for example “red sports

     car”, your ad will only be shown if search tasks contains these terms in this exact order. Your ad will also

     be shown, if your search terms are used in the same order and occur in a larger search task.Note: in the

     example above, your ad will be shown with the search tasks ‘red sports car’ and ‘super fast ‘red sports car’,

     but not with ‘sports car with a red color’.

     Exact search: [keyword]. This will show your ad solely with search tasks that exactly contain the same

     word group. To achieve this, place search terms between straigh brackets. For example, if you specify your

     keywords as [order flowers online], your ad will only be shown if search tasks contain these exact keywords

     and in this order. If the words you have specified are merely a part of a larger search task, your ads will not be

     shown. In the above example, your ads will be shown for a search task containing ‘order flowers online’ but

     not for ‘order flowers’ or ‘order flowers online through internet’.

     Exclusion search term: -keyword. Use this to prevent your ad from being shown with search tasks that

     contain this term. To do so, prefix the words you wish to exclude with a minus sign (without a space). For

     example, let us assume you sell antivirus software. You could exclude the term ‘free’, because someone using

     this term in a search task is probably not willing to pay for your antivirus software. When you enter ‘antivirus

     software -free’, your ad will not be with search tasks that contain your keywords in combination with ‘free’.

     It is vital to create separate campaigns for each product type, category or target audience. Ad groups also

     must have their own ad texts, site extensions, location extensions and/or call extensions. In addition, you can

     also follow separate bidding strategies for products with a higher or lower profit margin.

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5.                   SETTING UP NEW CAMPAIGNS

     An example of how to set up an Adwords-campaign:

     Campagne 1 – Iphones

         •    Ad group Iphone 4 with search terms and ads focusing on iphone 4

         •    Ad group Iphone 4S with search terms and ads focusing on iphone 4s

         •    Ad group Iphone 5 with search terms and ads focusing on iphone 5

         •    Ad group Iphone 5c with search terms and ads focusing on iphone 5c

         •    Ad group Iphone 5s with search terms and ads focusing on iphone 5s

     Campagne 2 – Iphone-accessoires

         •    Ad group Iphone chargers with search terms and ads focusing on iphone laders

         •    Ad group Iphone covers with search terms and ads focusing on iphone hoesjes

         •    Ad group Iphone speakers with search terms and ads focusing on iphone speakers

         •    Ad group Iphone headphones with search terms and ads focusing on iphone headphones

         •    Ad group Iphone screen protectors with search terms and ads focusing on iphone

              screenprotectors

     What are extensions?

     Call extensions. Use call extensions to add your phone number to ads.

     Location extensions. Use location extensions to display your business address with your Google ads

     (where applicable).

     Site links. Adwords’ Site links is a search task-based ad tool, which enables you to include up to four extra

     URLs to more detailed content behind the destination page of your site. Site links increase the value of your

     Adwords advertisements, because you can add extra volume and relevant links to your ads when generated

     by search tasks. Our own experience has shown us that the CTR (click trough rate) of ads with site links is

     significantly higher compared to those without. If you use this option, you can enter additional URLs as site

     links. Site links are only displayed when your ad is listed in the top area of sponsored search results, for

     positions 1 to 3. Google randomly displays site links (or not), you cannot influence this process.

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5.                     SETTING UP NEW CAMPAIGNS

     In Adwords ads, you also cannot influence the display of reviews in the form of stars. This will happen

     automatically when you meet the criteria Google has set for this. You will need sufficient reviews from, for

     example, Trustpilot or Kiyoh.

                “                                                                       “
                    Ads with site links, reviews and a phone number will attract much more attention,

                                          which will very likely get you more clicks.

     Why do consumers buy from you or the competition? In the ad texts or site extensions you can emphasize

     the unique selling points (USPs) of your product(s) or online store. This is important, for there are several

     reasons that make people decide to buy somewhere.

     Below, you will find a number of reasons why people could decide to buy from you:

          •     Being the cheapest

          •     Fast delivery

          •     Low shipping costs

          •     Vast product range

          •     High review scores (reliability)

          •     User-friendly online store

     Make sure your customers have good reasons to place orders with you, otherwise all effort will have been

     in vain.

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5.                   SETTING UP NEW CAMPAIGNS

     Determining the price of your Google AdWords ads

     It is hard to determine in advance, what the maximum is that you would have to pay for a click on your

     ad. This depends on a number of factors. Everyone has to decide for himself/herself how much someone

     clicking your ad is worth. If you operate in a branch of trade that lends itself to conducting business online,

     you will often have to bid high on search terms, because you are dealing with more competition.

     When your branch of trade conducts a lot of business online, the words that are bid upon will have a high

     commercial value. Let us assume that you sell mortgages, based on an average brokerage of 2,000 euro.

     Each visitor will likely be worth more than if you were to operate an online flower store with an average

     turnover of 20 euro per customer.

     You can easily calculate how much you can spend on Google Adwords. You can advertise in Google

     Adwords up until the moment it will cost you more than it returns. The beautiful thing about Google Adwords

     is that you not only see how much it will cost you, but also how much it will return. We will get back to this in

     detail later.

     The first step in assessing your advertising budget is setting a daily budget. You have to specify this while

     creating a campaign. Subsequently, you will have specify the maximum CPC (cost per click). Using the

     previously discussed “search term planner”, you can gain insight in what to expect in clicks, based on your

     daily budget, maximum CPC and the keywords you will enter here.

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6.                    GOOGLE SHOPPING

     Besides text ads, Google also shows ads containing images. These are Google Shopping ads.

     Using Google Shopping campaigns will enable you to advertise very effectively. In general, conversion

     percentages of this kind of campaigns are higher than regular advertising campaigns. After all, the product

     being searched for is immediately visible as an image.

     With this, it is important that a number of issues are well-organized in your SEOshop online store. The

     automatically generated Google Feed will consider the items listed below:

         •    Product title

         •    Price

         •    Meta description (the English description in the SEOshop back office)

         •    Product image(s)

         •    Google Category

     It is therefore important that the text fields contain highly relevant search terms, because Google largely

     decides itself which product(s) is/are shown, based on these fields. To advertise in the Netherlands, it is also

     important to complete the Google Category field. Contrary to advertising in Belgium (with the Dutch feed), a

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6.                  GOOGLE SHOPPING

     completed Google Category field is required for a number of product groups.

     The URL below lists the various categories:

     http://www.google.com/basepages/producttype/taxonomy.en-US.txt

          “    For all target countries, except Austria, Belgium, Canada, Denmark, India, Mexico, Norway,

          Poland, Russia, Sweden and Turkey, the ‘google product category’ [google product category]

          feature is required for all goods that belong to the categories ‘Clothing and accessories’, ‘Media’

          and ‘Software’. If your products do not belong to one of these categories, or if your feed is targeted

                                                            “
          at Austria, Belgium, Canada, Denmark, India, Mexico, Norway, Poland, Russia, Sweden and Turkey,

          this feature is recommended, but not required.

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6.                   GOOGLE SHOPPING

     Google Shopping Ads (formerly known as Google Product Listing Ads - PLAs) was updated this year; you

     can now also set up campaigns that focus specifically on products within certain categories or brands.

     Creating Google Shopping campaigns within Adwords has been updated as well (see the image below).

     To get started with Google Shopping, you will need a Google Merchant Center account. You will have to

     connect it to your Google Adwords account, in order to use Google Shopping. When you create a Google

     Merchant account, make sure to use the same e-mail address that you use to login to your Adwords

     account.

     You will also need a product feed for Google Shopping. SEOshop will automatically create it for you and you

     can find this feed in your back office through “SETTINGS > Affiliate > Google Products” in the left menu.

     You can cut and paste the feed into your Google Merchant Center. From then on, you are ready to advertise

     with Google Shopping campaigns.

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7.                   RLSA CAMPAIGNS

     RLSA stands for Remarketing Lists for Search Ads. This means you can use remarketing in Google’s search

     engine.

     With RLSA, you can get the maximum from campaigns in Google’s search network. Using RLSA makes it

     possible to reapproach visitors who previously visited a website through an Adwords ad. These visitors

     already showed interest in the site in question and its products or services. RLSA therefore is a very

     powerful tool to reapproach people who previously have shown interest, but ultimately did not proceed with

     the desired action (such as conversion, registration, a request etc.).

     A proper use of RLSA might yet persuade the visitors to proceed with the desired action.

      Practical experience has shown that the results of RLSA are very positive. Retargeting visitors from the

      past will approach a relevant target audience. As with remarketing in the Display Network, relevance

      influences Click-Through Rates and conversion percentages.

     In addition, RLSA has also often shown costs per individual conversion to be significantly lower, compared

     to regular campaigns and advertisements.

     RLSA may therefore not be absent in Google AdWords campaigns!

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7.                   RLSA CAMPAIGNS

     Using RLSA

     RLSA can be used in two ways:

         1.   Adding RLSA to existing campaigns: By adding remarketing lists to certain campaigns, the

              CPC bids for current search terms can be modified in terms of percentage. This is a fast way

              to configure RSLA, as well as a convenient method to gather visitors to subsequently expand

              strategies.

         2.   Starting a separate RLSA campaign: A separate RLSA campaign that solely targets certain

              remarketing target audiences offers new possibilities. Ad texts can be modified, so previous

              visitors will see different, more relevant texts For example, it is possible to include coupon codes in

              RLSA ads to yet persuade people to complete an action.

     Implementing RLSA with remarketing tags

     In order to use RSLA, it is necessary to place a remarketing tag in your online store. This code fragment with

     modified parameters must be placed on each page. This will gather your visitors and connect them to the

     various marketing tools available in Google Adwords. Subsequently, strategies may be applied to creating

     target audiences and campaigns.

     If you own a SEOshop store, placing the remarketing code is easy. You can do so by cutting the code and

     pasting it in the area through “SETTINGS > Javascript > Tracking” in the left menu of the back office.

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8.                   DYNAMIC REMARKETING CAMPAIGNS

     Dynamic Remarketing currently is a hot item. Which makes sense, for practical experience has shown that it

     works very well.

     Dynamic remarketing is a campaign type within the Display Network of Google AdWords. With dynamic

     remarketing, campaigns and ad groups can be targeted specifically at visitors who have looked at certain

     products or categories. In addition, Dynamic Remarketing makes it possible to reapproach people that have

     abandoned their shopping cart and still have them convert.

     Besides retargeting visitors who have visited certain pages, dynamic remarketing (and remarketing in

     general) can also very well be used during holidays and promotion periods.

     By ‘storing’ visitors and buyers during the year, these people may be reapproached during holidays, with

     attractive offers that match their interests and purchase history.

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8.                    DYNAMIC REMARKETING CAMPAIGNS

     Setting up dynamic remarketing

     To set up dynamic remarketing, you will need more than just a Google AdWords account. A Google Merchant

     Center is required, to connect it to a dynamic remarketing campaign (without the connection the dynamic aspect

     will be lost and it will be a regular remarketing campaign).

     In addition, it is necessary to place the remarketing Tag on your website. This is a code fragment with

     modified parameters, which must be added to each page of your website. This way, website visitors are

     gathered in the various remarketing lists within Google Adwords. When, after leaving your online store,

     these individuals visit another website that is part of the Google Display Network, they will see the Dynamic

     Remarketing ads with products that they previously viewed in your online store.

     Remarketing vs. Dynamic Remarketing

     In the past, it was already very well possible to reapproach website visitors with a remarketing campaign or

     through remarketing groups within a campaign.

     Dynamic remarketing however goes a little further

     The difference with regular remarketing is that with dynamic remarketing you connect a campaign to the

     Merchant account in front of the website. A Merchant Center is therefore needed to set up a dynamic

     remarketing campaign. Because of the connection between Adwords and the Merchant account, dynamic

     remarketing allows to retarget visitors with products they have actually viewed. These visitors have

     previously shown interest in the products in question and therefore are very relevant and worthwhile

     reapproaching.

     Because dynamic remarketing campaigns can be set up very specifically, the relevance of campaigns and

     ads significantly increases. A higher relevance often results in higher click-through rates and an improved

     conversion percentage, compared to regular campaigns.

     In short, a dynamic remarketing campaign may not be absent when advertising with Google AdWords.

     Dynamic remarketing increases the relevance of campaigns, as a result of which performance within

     AdWords will improve in many cases.

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8.                   DYNAMIC REMARKETING CAMPAIGNS

     Implementing Dynamic Remarketing Tags

     Dynamic remarketing tags are more difficult to implement, because their code is not identical for each page.

     There are several ways to implement tags. Most tags can be implemented using Google Tag Manager.

     Remarketing can also be configured through Google Analytics, however, this does not yet work for search

     engine remarketing (RSLA). But it is included in the road map.

     With the tag assistant plugin (for Google Chrome) you can check whether tags have been placed correctly

     in your online store. The plugin can be found here:

     https://chrome.google.com/webstore/detail/tag-assistant-by-google/

     For a fee, SEOShop partner OOSEOO Internetmarketing can help you set up dynamic remarketing in case

     you are having problems implementing this yourself.

     Remarketing Target Audiences

     You can create various target audiences in your Adwords account that you can target with remarketing:

     Besides the search network, Google also has the display network. Your ad can be shown in both. Besides

     showing your ads in relevant search results, Google can show them in websites connected to Google’s

     display network.

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ADVERTISING IN THE GOOGLE DISPLAY
9.
                     NETWORK

     Websites that are part of Google’s display network can use Google Adsense to show Adwords ads that are

     relevant to their website content. In exchange, they will receive a fee.

     Ads in the display network usually convert significantly worse than ads in a search engine. The display

     network is most suited for branding, contrary to search engine advertising. In most cases, search engine

     advertising results in substantially more conversion and a higher success percentage.

     If you use (dynamic) remarketing through Google, your ads will also be shown on websites that are part of

     Google’s display network.

      Conclusion

      Make sure that Google Analytics is connected to your Google Adwords account, for this will enable you

      to measure conversion of your Adwords campaigns up to keyword level!

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                                                                                        WITH ADWORDS
INFO                    OVER OOSEOO

                                                                           ZICHTBAAR BETER
       SEOshop                                                OOSEOO
       Keizersgracht 313                                      Euroweg 39a
       1016 EE Amsterdam                                      3825 HA Amersfoort
       The Netherlands                                        The Netherlands

           www.seoshop.nl                                         www.ooseoo.com
           facebook.com/SEOshop                                   facebook.com/ooseoo
           twitter.com/seoshop                                    twitter.com/OOSEOO
           linkedin.com/company/seoshop-group-b.v.                linkedin.com/company/ooseoo-internetmarketing

       With over 3,000 online stores, SEOshop is the          Internetmarketing is a full-service internet

       market leader in the Benelux countries and one of      marketing agency. Our strength is that we will

       the fastest growing hosted e-commerce platforms        work for you as if it were our own company. Your

       in Europa. This year SEOshop was nominated,            online visibility is our business card!

       among others, for the Deloitte Technology Fast50

       Rising Star and the Techtour, as well as several       OOSEOO is a Google partner and Google

       other prestigious awards. Meanwhile, the team          Adwords expert. When it comes to quality,

       consists of 37 motivated young professionals and       we belong to the top 25 of the 4,000 Google

       still keeps growing every month.                       Adwords agencies in the Benelux countries. In

                                                              addition to Adwords, you can also call upon us

       With SEOshop you can start a professional              for SEO and web design.

       online store from € 39,- a month, that offers you

       complete design freedom, without the need for          OOSEOO has been a SEOshop Gold Partner

       installing software and maintenance You have           since the first hour. We build templates and

       a fully complete online store at your disposal,        provide tailor-made solutions for the SEOshop

       with extensive marketing and sales tools.              platform. In 2013, we launched SEOmatic, our

       Furthermore, SEOshop provides added value,             first template.

       owing to the availability of a variety of additional

       tools through the SEOshop App OOSEOO Store.

                   Start your online
                                                                       Contact OOSEOO (Dutch)
                         store

                                                                                         MORE TRAFFIC             25
                                                                                        WITH ADWORDS
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