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New horizons 9 key themes to guide your outlook - HSBC Global Research
New horizons
9 key themes to guide your outlook
New horizons 9 key themes to guide your outlook - HSBC Global Research
HSBC Global Research • 9 key themes to guide your outlook                                          www.research.hsbc.com     |   2

Introducing our themes
HSBC Global Research is taking a new approach to investing in
today’s world of disruptive, complex and rapid change. We are
applying our multi-asset and geographical reach to understand the
big events unfolding today and their investment implications through
nine big themes.
From Disruptive Technology and Future Cities to Demographics and
the Energy Transition, this brochure explains our nine big themes and                     David May
how to access them.                                                                       Global Head of Research
                                                                                          david.may@hsbc.com

Watch video ›
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Our products
Positioned across our unique selling points and focusing on our key, current and topical themes

Global teams

   Economics               FX broad               Equities 1,900           Fixed Income                EM investment             ESG insights to             Data Science                  Multi-Asset
  covering >50         coverage of DM &          companies with            covering Rates              themes across             aid investment              analysing vast                highlight key
    countries          EM FX with focus          60% MSCI EM &            and Credit across             asset classes               decisions             amounts of data using         ideas across asset
   worldwide              on the RMB               FM indices                DM & EM                                                                       Machine Learning                   classes
                                                                                                                                                              techniques

USPs

 Macro/                     Emerging                         Asia                        China                             UK                             ESG                         Data
Multi-Asset                  Markets                                                                                                                                                 Science
   Top rated EM and        Comprehensive analysis        Local expertise for          IBCN JV with 300+                 Strong mid-cap             10+ years of integrating         Embedding Machine
  thematic coverage         of EM across all asset         global clients              A-share coverage                    coverage                 ESG with fundamental           Learning techniques in
                                   classes                                                                                                               investing                  investment advisory

Big themes

  Automation          Demographics         Digital Finance          Disruptive             Energy                Future Cities            Future                Future Transport           Lower for
                                                                   Technology             Transition                                     Consumer                                           Longer

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Meet the themes
Click on the icon to see the latest insights

                  Automation                                Demographics                  Digital Finance
                  Helen Fang (Global)                       James Pomeroy (Global)        Kailesh Mistry (Global)
                  Sean McLoughlin (Europe)                  Herald van der Linde (Asia)   Antonin Baudry (Europe)
                                                            Edward Stanford (Europe)      Neha Agarwala (Americas & EEMEA)

                  Disruptive Technology                     Energy Transition             Future Cities
                  Davey Jose (Global)                       Sriharsha Pappu (Global)      Stephen Bramley-Jackson (Global)
                  Frank Lee (Asia)                          Thomas C. Hilboldt (Asia)     James Pomeroy (Europe)
                                                            Lilyanna Yang (Americas)
                                                            Jonathan Brandt (EEMEA)

                  Future Consumer                           Future Transport              Lower for Longer
                  Erwan Rambourg (Global)                   Henning Cosman (Global)       Steven Major (Global)
                  Ravi Jain (Americas & EEMEA)              Will Cho (Asia)               Lawrence Dyer (US)
                  Karen Choi (Asia)
                  Jeremy Fialko (Europe)

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                      Automation
                                                                                                                                                            Watch list
                                                                                                                                                            ® In logistics, we
                                                                                                                                                              estimate only 5% of
                                                                                                                                                              warehouses currently
                                                                                                                                                              have incorporated
Driven by the potential to increase productivity, automation has advanced from early mechanisation                                                            automation
of production lines to today’s data-driven industrial Internet of Things (IoT). Already well established                                                    ® Automation has
                                                                                                                                                              advanced from early
in general manufacturing and process industries, automation has huge growth potential in sectors                                                              mechanisation of
with lower penetration, such as logistics                                                                                                                     production lines to
                                                                                                                                                              today’s data-driven
                                                                                                                                                              industrial IoT investment

Robotics: Smarter robot riding on IoT tackles ageing workforce                  Machine Vision: Secular growth and software driven                          ® Machine vision
                                                                                                                                                              software is the high-
Already well established in general manufacturing and process                   Machine vision offers higher precision and consistency than human             value part of the
industries, automation has huge growth potential in sectors with lower          labour on quality inspection tasks.                                           industry and provides
penetration. The graph below shows the number of installed industrial                                                                                         leaders with faster
robots per 10,000 employees in the manufacturing industry, 2018                 With increasingly complex, precise manufacturing demands, and rising          growth and superior
                                                                                focus on quality, machine vision offers better yields, higher efficiency      returns
                                                                                and lower labour cost for manufacturing industries.
                                                                                                                                                            ® 85% – share of
       Singapore                                                          831
                                                                                                                                                              industry taken by vision
    South Korea                                                    774                                                                                        software, while the
                                                                                                                                                              other 15% is taken by
        Germany                          338
                                                                                                         Pursuit of productivity                              vision hardware such as
            Japan                        327                                                                                                                  cameras
         Sweden                    247                                                                                                                      ® Vision-guided robotics
                                               Global average density: 99                                                                                     and automated
        Denmark                    240
                                               Asia average density: 91                                                                                       optical inspections
                                                                                                              Demand for
           Taiwan                 221                                                                                                                         are two of the major
                                                                                       Rising labour         Machine Vision           Ageing                  applications of machine
                US               217                                                           costs                                  population
                                               China’s robot density is                                                                                       vision in manufacturing
              Italy              200                                                                                                                          industries
                                               still below many industrial
Mainland China             140                 economies (2018)

Source: IFR, CRIA & HSBC                                                        Source: HSBC

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                                                                                            Automation
                          Key insights

                                                                                                                                                                                                                                                                                                     Equities                                                                                                                                                     EQUITIES
                                                                                                      Equity Research Report                                                                                                                                                                                                                         EQUITIES                                                                                                     INDUSTRIALS
                                                                                                                   Industrials                                                                                                                                            Electronic Equipment & Instruments                                         INDUSTRIALS                                                                                                  November 2017
                                                                                                                                                                                                                                                                                                                                                     January 2018

                                                                                                                            February 2021                                                                                                                                                                       May 2020
                                                                                                                                                                                                          By: Helen Fang                                                                           www.research.hsbc.com                                                                                                                                          By: Michael Hagmann, Debashis Chand and Helen Fang                          https://www.research.hsbc.com
                          By: Amy Hu (S1700520090001), Corey Chan (S1700518100001)                                 www.research.hsbc.com
                                                                                                                                                                                                                                                                                                                                                     By: Helen Fang, Michael Hagmann, Richard Schramm and Anderson Chow           https://www.research.hsbc.com
                                                                                                                                            S P O T L I G H T

                                                                                                                                                                                                             SPOTLIGHT

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Prometheus unbound
Title of report

                                                                                                                                                                                                                                                                                                                           Global Robotics
                            China Automation                                                                                                                                                                Global Machine Vision                                                                                                                         Global Robotics
                                                                                                                                            Global Machine Vision

                                                                                                                                                                                                                                                                                                                                                          Automation nation: Robots lead the                                                                            Global Industrials – Automation goes digital
                            Initiate coverage: Acing China’s automation ambition                                                                                                                            The eyes of robots: it’s all about algorithms
                                                                                                                                                                                                                                                                                                                                                          charge in China
                            The pandemic and China’s push to                                                                                                                                                Machine vision – which enables                                                                                                                                                                                                                              Industrial IoT will drive more than a
                            be more self-sufficient are pushing                                                                                                                                             robots to see – has the most secular                                                                                                                                                                                                                        third of IoT benefits of USD4trn to
                                                                                                                                                                                                                                                                                                                                                          Demand for robots in China is going                                                                           USD11trn (by 2025). The necessary
                            manufacturers to invest more in                                                                                                                                                 growth of any sector in the factory
                                                                                                                                                                                                                                                                                                                                                          into overdrive as more industries need                                                                        capex requirements will amount to
                            automation…                                                                                                                                                                     automation industry
                                                                                                                                                                                                                                                                                                                                                          higher levels of automation                                                                                   USD100bn to USD300bn pa
                            …with domestic automation leaders                                                                                                                                               We see software – especially
                                                                                                                                                                                                                                                                                                                                                          We believe Japanese giant FANUC (Buy)
                            well-positioned to take market share                                                                                                                                            algorithms – as the key differentiator                                                                                                                                                                                                                      Rockwell Automation, Schneider
                                                                                                                                                                                                                                                                                                                                                          has the best growth story and look at its
                            from global peers                                                                                                                                                               for companies and it accounts for                                                                                                                                                                                                                           Electric and Siemens have the
                                                                                                                                                                                                                                                                                                                                                          expansion in the Chinese market
                                                                                                                                                                                                            85% of the industry value                                                                                                                                                                                                                                   most refined offerings today.
                            Initiate on automation leader Inovance                                                                                                                                                                                                                                                                                                                                                                                                      Siemens’ approach is more
                                                                                                                                                                                                                                                                                                                                                          As production expands rapidly, China

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Helen Fang
Equities // Subcategory

                                                                                                                                            Asset // Subcategory

                                                                                                                                                                                                                                                                                                                           Equities // Industrials
                            at Buy (our top pick), relay-focused                                                                                                                                            The ongoing search by manufacturers                                                                                                                                                                                                                         revolutionary in nature
                                                                                                                                                                                                                                                                                                                                                          robot makers are trying to narrow the
                            Hongfa at Buy, and more slowly                                                                                                                                                  for yield enhancement, cost savings                                                                                                           knowledge gap through acquisitions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        We prefer Siemens (Buy) and
                                                                                                                                                          Equities | Electronic Equipment & Instruments

                            growing Siasun at Hold                                                                                                                                                          and labour replacement is driving
                                                                                                                                                                                                            penetration especially in electronics,                                                                                                                                                                                                                      Schneider Electric (Buy)
                                                                                                                                                                                                            semiconductor, 5G and healthcare

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Head of Industrials Research,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              APAC and Global Coordinator for
                                                                                                                                                                                                                                                                                                                                                                                                       Play interview with

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Automation
                                                                                                                                                                                                                                                        Play video with
                                                                                                                                                                                                                                                                                                                                                                                                       Helen Fang
                                                                                                                                                                                                                                                        Helen Fang

                                                                                                                                                                                                                                                                                                                           January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              helen.c.fang@hsbc.com.hk
Month 20xx

                                                                                                                                            May 2020

                                                                                                                                                                                                                                                                                                                                                     Disclaimer & Disclosures: This report must be read with the disclosures and the analyst
                          Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in                                                                       Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in                                                                                                                                               Disclaimer & Disclosures: This report must be read with the disclosures and the analyst
                                                                                                                                                                                                                                                                                                                                                     certifications in the Disclosure appendix, and with the Disclaimer, which forms part of it
                          the Disclosure appendix, and with the Disclaimer, which forms part of it.                                                                                                       the Disclosure appendix, and with the Disclaimer, which forms part of it.                                                                                                                                                                               certifications in the Disclosure appendix, and with the Disclaimer, which forms part of it

                          China Automation                                                                                                                                                                Global Machine Vision                                                                                                                      Global Robotics                                                                                              Prometheus unbound
                          Initiate coverage: Acing                                                                                                                                                        The eyes of robots: it’s all                                                                                                               Automation nation: Robots                                                                                    Global Industrials –                                                                                               Follow on LinkedIn
                          China’s automation                                                                                                                                                              about algorithms                                                                                                                           lead the charge in China                                                                                     Automation goes digital
                          ambition
                                                                                                                                                                                                          Read report                                                ›                                                                               Read report                                                ›                                                 Read report                                          ›
                          Read report                                                ›
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        View insights

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                                                                                                                                                                                                          New horizons for 2021: Our key themes from HSBC Global Research                                                                                                                                                                                                                                                                                                            Subscribe to theme
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                         Demographics
                                                                                                                                                       Watch list
                                                                                                                                                       ® By 2025e, India should
                                                                                                                                                         overtake China as the
                                                                                                                                                         most populous nation
                                                                                                                                                       ® Mid-tier cities – this
The world’s population is seeing the fastest changes in history, with ageing populations, lower birth                                                    is where people flock
rates and smaller households set to play a key role in determining the pace and shape of global                                                          to, more so than the
                                                                                                                                                         larger metropoles. This
demand growth for a range of goods and services                                                                                                          creates a new group of
                                                                                                                                                         consumers in lesser-
                                                                                                                                                         known cities across
The world’s population continues to rise with Africa overtaking Asia                                Most populous countries by 2030e (% proportion)      Asia and Africa

                                                                                                      17.6%                      17.1%
                                                                                                                                                       ® More women are
15bn                                                                                                                                                     working. This is
                                                                                                                                                         especially the case
                                                                                    Oceania
                                                                                                             India                  Mainland China       in China and also
                                                                                    Latin America

                                                                                                        4.1%                      3.5%
10bn                                                                                                                                                     Indonesia where more
                                                                                    North America
                                                                                                                                                         are completing higher
                                                                                    Africa
                                                                                                                                                         education and getting
                                                                                    Europe
                                                                                                                                                         managerial jobs
 5bn                                                                                Asia                      US                      Indonesia
                                                                                                                                                       ® Demand for

    0
     1950              1970   1990       2010   2030   2050   2070   2090
                                                                                                        3.1%                      2.6%                   healthcare will likely
                                                                                                                                                         rise fastest not in
                                                                                                                                                         ageing societies but
                                                                                                            Nigeria                     Brazil           in younger nations
Source: UN Population Prospects 2019, HSBC                                                                                                               where more people are
                                                                                                                                                         reaching 40

Ideas key to these long term shifts                                                                                                                    ® Focus on the

                                                 infrastructure
                                                                                                                                                         shrinking household.

     population growth

                                                                                                                                       empty-
                                                                                                                                       nesters
          healthcare

                                                                            Education

                                                                  women
                                                                                                                                                         This is a particular trait

                                      shrinking household urbanisation
                                                                                                                                                         in North Asia – as per
                       mid-tier cities                                                                                                                   Global Demographics,
                                                                                                                                                         the number of single-
                                                ageing population                                                                                        person households is
                                                                                                                                                         estimated to rise

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                                                                                                             Demographics
                                                                                                                                                                                                                                                                                                                                                                                          Herald van der Linde, CFA
                                         Key insights                                                                                                                                                                                                                                                                                                                                     Head of Equity Strategy, APAC
                                                                                                                                                                                                                                                                                                                                                                                          and Global Coordinator of
                                                                                                                                                                                                                                                                                                                                                                                          Demographics
                                                                                                                                                                                                                                                                                                                                       4 August 2020

                                                                                                             Equity Strategy & Economics
                                                                                                                                   Global

                                                                                                                                           February 2021
                                                                                                                                                                                                Asia Demographics                                                                        Equity Strategy

                                                                                                                                                                                                                                                                                                                                                                                          heraldvanderlinde@hsbc.com.hk
                                         By: Herald van der Linde and James Pomeroy                                               www.research.hsbc.com                                                                                                                                  Asia

                                                                                                                                                                                                Large shifts are coming soon

                                                                                                                                                                                               Tectonic shifts ahead in the next decade; India’s population

                                           Global Demographics                                                                                                                                  should grow bigger than China, while China’s is set to shrink
Global Demographics

                                                                                                                                                                                               Meanwhile, Asians are living longer, residing in smaller
                                                                                                                                                                                                households, flocking to mid-tier cities, and saving more
                                           Mapping out a century of changes

                                                                                                                                                                                                                                                                                                                                                                                                 Follow on LinkedIn
                                                                                                                                                                                               We identify some big picture implications: empty-nesters
                                           The epicentre of population growth                                                                                                                   trading up, a female future, and rising spending on health
                                           will move to Africa later this century,
                                                                                                                                                                                            We build on our previous research on Asia’s demographics with a new series. This
                                           while India is set to overtake China to
                                                                                                                                                                                            report focuses on long-term investment themes shaped by demographics, while in
                                           become the world’s most populous                                                                                                                 the accompanying notes we work with fundamental analysts to highlight stock               Herald van der Linde*, CFA
                                           nation by 2025                                                                                                                                   opportunities, starting with the consumer sector: Asia Demographics – Tectonic shifts     Head of Equity Strategy, Asia Pacific
                                                                                                                                                                                                                                                                                      The Hongkong and Shanghai Banking Corporation Limited
                                                                                                                                                                                            ahead for the consumer sector, 4 August 2020.                                             heraldvanderlinde@hsbc.com.hk
                                           We show what these vast demographic                                                                                                                                                                                                        +852 2996 6575
                                                                                                                                                                                            Big changes are not only around the corner... Before the end of this decade, India        Barak Hurvitz*
                                           changes mean, why ageing is the                                                                                                                  is expected to surpass China as the world’s most populous country, which should           Associate, Equity Strategy
                                           biggest social transformation globally…                                                                                                          swiftly be followed by China’s population declining. Markets will start to consider the
                                                                                                                                                                                                                                                                                      The Hongkong and Shanghai Banking Corporation Limited
                                                                                                                                                                                                                                                                                      barak.hurvitz@hsbc.com.hk
                                                                                                                                                                                            implications well before this happens. For instance, companies need to position           +852 2996 6941
Asset // Subcategory

                                           …and how policymakers have a                                                                                                                     themselves for slower volume growth, and instead work on their ability to raise prices    Prerna Garg*
                                                                                                                                                                                                                                                                                      Associate
                                           dilemma over how best to spend                                                                                                                   – possibly by offering better quality products.                                           Bangalore
              Equity Strategy | Global

                                           on education, healthcare, jobs and                                                                                                               …they are also happening now: Asians are getting older, living longer, and flocking
                                                                                                                                                                                            to mid-tier cities. They’re also residing in smaller households while women are having    * Employed by a non-US affiliate of HSBC Securities (USA) Inc, and is
                                           infrastructure                                                                                                                                                                                                                             not registered/ qualified pursuant to FINRA regulations.
                                                                                                                                                                                            fewer children and working more. All this impacts consumer spending. While COVID-
                                                                                                                                                                                            19 continues to cast a shadow over the region’s economy, it is also accelerating
                                                                                                                                                                                            some long-term trends that were already underway like more online shopping.

                                                                                                                                                                                            An academic view: We also interviewed Dr. Stuart Gietel-Basten, Professor of
                                                                                                                                                                                            Social Science and Public Policy at HKUST. He stated that it is possible for very low
                                                                                                                                                                                            fertility rates to become more common in the region. Further, he suggested that it
                                                                                                                                                                                            would be prudent to start planning for a time when families in Asia are not able or
                                                                                                                                                                                            willing to care for their older members, and to start thinking about new types of
                                                                                                                                                                                            insurance, care, and financial products to deal with this.

                                                                                                                                                                                            Opportunities: (1) We expect Chinese ‘empty-nesters’ to buy more premium
                                                                                                                                                                                            products – better quality at higher prices – on almost everything from food and
                                                                                                                                                                                            clothing to home furnishings. (2) More women in the workforce, which contributes to
                                                                                       Play interview with                                                                                  higher household income and how it is spent. (3) New forms of urbanisation are
                                                                                       Herald van der Linde, James Pomeroy                                                                  unfolding too with growth higher in mid-tier cities, especially in ASEAN and India.
                                                                                                                                                                                            (4) Increased health awareness and rising risks from some diseases, particularly
                                                                                       and Barak Hurvitz                                                                                                                                                                               Asiamoney Brokers Poll 2020
                                                                                                                                                                                            diabetes, mean more business for pharmaceutical companies, hospitals, and sellers
                                                                                                                                                                                                                                                                                                  Voting opens 1st June – 21st August
                                                                                                                                                                                            of health equipment. (5) Asians are living and working longer, which allows for a              If you value our service and insight, please vote
                                                                                                                                                                                            greater accumulation of wealth to finance an extended period of retirement.
                                                                                                                                                                                                                                                                                                             Click here to vote
February 2021

                                                                                                                                                                                            Disclosures & Disclaimer                                                                  Issuer of report: The Hongkong and Shanghai
                                                                                                                                                                                                                                                                                      Banking Corporation Limited
                                                                                                                                                                                            This report must be read with the disclosures and the analyst certifications in

                                                                                                                                                                                                                                                                                                                                                                                          James Pomeroy
                                         Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in
                                         the Disclosure appendix, and with the Disclaimer, which forms part of it.                                                                          the Disclosure appendix, and with the Disclaimer, which forms part of it.                 View HSBC Global Research at:
                                                                                                                                                                                                                                                                                      https://www.research.hsbc.com

                                         Global Demographics                                                                                               Europe’s demographics            Asia Demographics                                                                                                                                                 LatAm demographics          Economist and Global Coordinator
                                         Mapping out a century of                                                                                          The edge of a precipice          Large shifts are coming                                                                                                                                           Four investment angles as   of Demographics
                                         changes                                                                                                                                            soon                                                                                                                                                              the region ages
                                                                                                                                                           Read report   ›                                                                                                                                                                                                                james.pomeroy@hsbc.com

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                        Digital Finance
                                                                                                                                                                                     Watch list
                                                                                                                                                                                     ® CreditTech – borrowing and
                                                                                                                                                                                       lending models developing
                                                                                                                                                                                       new routes to market,
                                                                                                                                                                                       effective and quick decision
We aim to understand and analyse how digital entrants and/or tech savvy business models                                                                                                making through with financial
                                                                                                                                                                                       services or ecommerce
across financial services disrupt, complement and/or enhance existing operations and key market                                                                                      ® Digital banks and insurers
participants. We also consider how such challenger models impact competitive positioning,                                                                                              – conducting all financial
                                                                                                                                                                                       services activity online
customer acquisition, customer retention, efficiency, market share, profitability, risk management
                                                                                                                                                                                     ® Digital currency – Central
and underwriting as well as overall market dynamics                                                                                                                                    Bank digital currencies and
                                                                                                                                                                                       cryptocurrencies that can
                                                                                                                                                                                       replicate key functions of
                                                                                                                                                                                       physical money
The money flower shows the different qualities of types of money                                      Examples of technology applications
                                                                                                                                                                                     ® Digital distribution and price

                                                                                                      artificial intelligence
                                                                                                                                                                                       comparison – independent or
                                                                                      Central
                                                                                    bank-issued                                                                                        tied direct distribution and/or
              Digital
                                                                                                                                                                                       price comparison platforms

                        Virtual currency                                                              along with machine learning, it can interpret and analyse data for risk        ® Fintech infrastructure and
                           Poké coin                                                                  assessment, investment and underwriting as well as improve services such         software solution providers
                                           Settlement                                                 as claims management, fraud detection                                            – B2B service providers
                                           or reserve                                                                                                                                  supporting innovation and
                                            accounts
                                                                                                                                                                                       development

                                                                                                      blockchain
    Bank deposits,
     mobile money                                                                                                                                                                    ® InsureTech – insurance
                                                           CBDC
    Venmo, M-Pesa
                                                         (wholesale)
                                                                                                                                                                                       models that increase
                                 Central Bank
                                  accounts                                                                                                                                             automation of underwriting,
                                              CBDC                                                    allows performance of tasks faster and cheaper, track data flow                  sales, claims management
                                              (retail)            Private digital
                                                                                                      internally, holds digital assets                                                 and settlement as well
                                                                      tokens
                                       Cash                       (wholesale)                                                                                                          as attaching key services
                                                                                                                                                                                       to insurance to avoid

                                                                                                      cloud                           big data
   Widely
 accessible                                                                         Token-based                                                                                        commoditisation
                                       Cryptocurrency                                                                                                                                ® InvestmentTech or
                                           Bitcoin
                                                                                                                                                                                       WealthTech – Advisors and
                                                                                                      increased capacity, agility     collection, organisation, interpretation and     investment platforms
 Key:     Type of product                                                                             and flexibility for data        analysis of data to support offers, product    ® Payments – infrastructure,
             Example                                           CBDC = Central Bank Digital Currency   storage                         design and underwriting                          e-wallet, payment acquiring,
                                                                                                                                                                                       network providers services
Source: BIS

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                                                                                       Digital Finance
Key insights
                                                                                                                                  17 March 2021                                                                                                                                          Equities                                                                                                                                             18 September 2020                                                                                                                                                                                                                 26 May 2020

                                                                                                                                                                                                                                                                                        Insurance

                                                                                                                                                                                                                                                                                         October 2020

    Digital currencies                                                                      Economics & Currencies
                                                                                            Global
                                                                                                                                                                                       By: Kailesh Mistry and Edwin Liu                                                         www.research.hsbc.com
                                                                                                                                                                                                                                                                                                            Brazil Fintech & Instant Payments                                                            Equities
                                                                                                                                                                                                                                                                                                                                                                                                         Financials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  European Payments                                                                                                                                Equities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Software
                                                                                                                                                  S P O T L I G H T

    What are they and why do they matter?                                                                                                                                                                                                                                                                   Lessons for Brazil from India and the globe                                                  Brazil                                                                   Post COVID-19 outlook supportive on all key drivers                                                                                              Europe
                                                                                                                                                                                          SPOTLIGHT

                                                                                                                                                                                          Insurance meets
   As cash usage declines, new forms of digital money are                                                                                                                                                                                                                                                  To understand potential uptake and impact of PIX in Brazil, we                                                                                                        Cash use declining faster in favour of digital payments should
                                                                                                                                                  Insurance meets healthcare

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Antonin Baudry*
    emerging                                                                                                                                                                                                                                                                                                studied India’s UPI and other global instant payment platforms                                                                                                         offset weak consumption recovery and drive strong recovery                                                                                Analyst
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             HSBC France, S.A.

                                                                                                                                                                                          Healthcare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             antonin.baudry@hsbc.fr
   We look at cryptocurrencies and Central Bank Digital                                                                                                                                                                                                                                                   Expect strong uptake in P2P, estimate banks could lose 1-5%                                                                                                           M&A catalyst set to remain centre stage: European market                                                                                  +33 1 56 52 43 25

    Currencies…                                                                                                                                                                                                                                                                                             of revenues but see risk to acquiring revenues as less imminent                                                                                                        still fragmented and banks face major challenges
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             * Employed by a non-US affiliate of HSBC Securities (USA) Inc, and is
   …and outline the impact they could have on the economy                                                                                                                                                                                                                                                 Select global experiences suggest cards will remain relevant                                                                                                          Retain Buy on Worldline and Ingenico, Hold on Nexi and                                                                                    not registered/ qualified pursuant to FINRA regulations

    and policy decisions                                                                                                                                                                  From payer to payer, provider and                                                                                 and new business models will emerge; watch for early adopters                                                                                                          Wirecard. Raise TPs for all on lower WACC, except Wirecard
                                                                                                                                                                                          risk influencer                                                                                                                                                                                                                                                                     Post COVID-19 recovery should support payment companies: The Q1 2020
                                                                                                                                                                                                                                                                                                        This report is a deep dive into Brazil’s instant payment platform, PIX, which is scheduled
As cash usage plummets in many parts of the world, the role played by new forms of                                                                                                                                                                                                                                                                                                                                                                                            results give us better visibility on the potential impact of the lockdowns on revenue in
                                                                                                                                                                                                                                                                                                        to be launched in November (see PIX and Open Banking, 5 July 2020). To understand
digital currencies in the payments chain is only going to grow. But what sort of                                                                                                          Insurers are increasingly evolving from                                                                       the potential uptake for the new system and its impact on financial system participants,                                                                              Q2 and the likely recovery during H2. We include extracts of recent reports by HSBC
currencies? Cryptocurrencies? Central Bank Digital Currencies (CBDCs)?                    James Pomeroy
                                                                                          Global Economist
                                                                                                                                                                                          simply writing and servicing health                                                                           we look at India’s well-known UPI platform in detail. We also take a quick look at the fast   Neha Agarwala, CFA                                                      economist James Pomeroy. In Lifting lockdowns (1 May) he highlights there is no
Stablecoins? Perhaps a mix of them all? These forms of money are all solely digital –                                                                                                                                                                                                                                                                                                                 Analyst, LatAm Financials & Fintech
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              guarantee of a V-shaped recovery for consumption in H2 2020 but a quicker shift
and are either issued via the central bank or privately.
                                                                                          HSBC Bank plc
                                                                                                                                                                                          policies to putting themselves at the                                                                         payment systems in Australia, the UK, Sweden, Malaysia, Singapore and Mexico.                 HSBC Securities (USA) Inc.
                                                                                          james.pomeroy@hsbc.com                                                                                                                                                                                                                                                                                      neha.agarwala@us.hsbc.com                                               from cash to contactless and digital payments (No cash, please, 29 April) could be a
                                                                                          +44 20 7991 6714                                                                                centre of health and wellness ecosystems                                                                      PIX – riding on convenience and lower costs. We are optimistic on the uptake of PIX.          +1 212 525 5418
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              strong catalyst for a revenue rebound in 2021, in our view.
Cryptocurrencies, in particular, have been getting a lot of attention recently because    Paul Mackel                                                                                                                                                                                                   With the benefit of learning from the experiences of other payment systems around the         Carlos Gomez-Lopez, CFA
of Bitcoin’s spectacular price rise and the responses to it – with an increasing number   Global Head of FX Research                                                                                                                                                                                                                                                                                  Head of EM and LatAm Financials                                         P&L impact: We are more conservative than before for 2020. We now expect Q2 to be
                                                                                                                                                                                                                                                                                                        globe, we note that PIX will be an inclusive platform and have more advanced features
of institutional investors showing an interest. Stablecoins, such as Diem, led by
                                                                                          The Hongkong and Shanghai Banking Corporation Limited                                           This transition encompasses insurance,                                                                                                                                                                      HSBC Securities (USA) Inc.                                              hit more heavily and there remains uncertainty around the potential recovery in H2, due to
                                                                                          paulmackel@hsbc.com.hk                                                                                                                                                                                        than what UPI in India had at the beginning (pg11). The Brazilian regulator has been          carlos.gomezlopez@us.hsbc.com
                                                                                                                                                                                          telemedicine, wellness and more                                                                                                                                                                                                                                                     likely consumption weakness. However, the temporary slowdown seen so far in 2020 due
                                                                                                                                                  Asset // Subcategory

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Kailesh Mistry
Facebook, have also gathered much more attention in recent years.                         +852 2996 6565
                                                                                                                                                                                                                                                                                                        creating awareness and swiftly adding partners, which should facilitate usage (electricity    +1 212 525 5253
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              to COVID-19 creates a favourable basis of comparison for 2021. Combined with our
There is no doubt that the rise of cryptocurrencies and stablecoins has alerted
                                                                                                                                                                                          to enhance the competitiveness of                                                                             bills, tax payments). Most importantly, Brazilian consumers have an incentive, at least for   Ravi Singh*
                                                                                                                                                                                                                                                                                                                                                                                                      Senior Banks Analyst                                                    expectation of a quicker switch from cash to digital payments, this would offset the
governments and policymakers, and is one reason why a number of central banks                                                                                                             offerings, facilitate customer acquisition                                                                    P2P (peer to peer) transactions, given the lower cost of PIX transactions. P2B (peer to       HSBC Securities and Capital Markets (India) Private
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              potential impact of a macro slowdown on consumption in 2021, implying a strong
                                                                                                                                                                Equities | Insurance

                                                                                                                                                                                                                                                                                                                                                                                                      Limited
                                                                                                                                                                                                                                                                                                        business) could be trickier given the high card penetration rate and consumer’s significant
are drawing up plans for their own digital currencies. Sweden and China are leading                                                                                                       and retention as well as influencing and                                                                                                                                                                    ravi5.singh@hsbc.co.in                                                  recovery for the payments companies.
                                                                                                                                                                                                                                                                                                        preference for credit cards with features like instalment payments. However, the              +91 22 2268 1238
the way, but these central banks have other motives too, based on the rapid                                                                                                               pricing risks                                                                                                 experiences in Australia (pg19) and Sweden (pg21) is encouraging for P2B.                     Umang Shah*                                                             M&A catalyst to remain centre stage: We expect an acceleration of consolidation.
developments of digital payments in their economies.                                                                                                                                                                                                                                                                                                                                                  Analyst, Financials                                                     Nexi-SIA talks in Italy are gaining momentum and we update our view on a possible
                                                                                                                                                                                                                                                                                                        Bank revenues likely be hit; acquirer revenues not imminently. While the experience           HSBC Securities and Capital Markets (India) Private
This report will look at the differences between these forms of digital payments and                                                                                                      Ping An has developed a comprehensive                                                                         in India has been somewhat positive for banks (pg8), we expect a loss of fee income for       Limited                                                                 merger (potential accretive impact 10-15% on EPS 2020-21e on leverage 4x vs 3.5x
                                                                                                                                                                                                                                                                                                                                                                                                      umang.shah@hsbc.co.in                                                   before). Ingenico’s acquisition by Worldline is ongoing. The disposal of Ingenico’s

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Head of Financials Research, APAC
the potential economic and monetary impacts.                                                                                                                                              health ecosystem for mainland China                                                                           the banking sector in Brazil. As per our calculations, Brazilian banks earned about           +91 22 2268 1243
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              point of sales business by Worldline would accelerate its capacity for further M&A.
At its heart this will be a battle over what best serves as a means of payment and/or                                                                                                     mainly in-house, while AIA and Pru are                                                                        BRL36bn in current account services (including TED and DOC; c.5% of total revenue)            Rahil Shah*
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Wirecard’s share price remains vulnerable to short-term sentiment with a lack of a
                                                                                                                                                                                                                                                                                                                                                                                                      Analyst, Banks, Cement and Metals & Mining
store of value in the digital age. The current macro implications of both                                                                                                                                                                                                                               and BRL9bn in collection services, which include boleto. Our scenario analysis suggests
                                                                                                                                                                                          doing much the same across Asia but                                                                                                                                                                         HSBC Securities and Capital Markets (India) Private                     solid and stable shareholder base. We analyse similarities with Iliad and Gemalto.
cryptocurrencies and stablecoins are limited – but this may change depending on                                                                                                                                                                                                                         that the large listed banks could lose at least 3-5% of their earnings in the short term      Limited
                                                                                                                                                                                          through partnerships or JVs                                                                                   (pg15). For the payment acquirers, we expect a meaningful impact if and when P2B takes
                                                                                                                                                                                                                                                                                                                                                                                                      rahil.shah@hsbc.co.in                                                   Ratings: Since the 19 March lows, share prices have rebounded by c60% on
how the underlying technology develops and the number of use cases grows.                                                                                                                                                                                                                                                                                                                             +91 22 6628 3719
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              average, outperforming the Eurostoxx 50’s 13% (except Wirecard -7%). We favour

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     and Global Coordinator of Digital
Tracking how both of these factors develop will be important in the coming years.                                                                                                                                                                                                                       off; in such a scenario, companies in the micro-merchant segment, like PagSeguro,
                                                                                                                                                                                                                                                                                                        appear more at risk (pg16). The experiences so far in India and Sweden indicate that fast                                                                             exposure to online payment, geographical spread in strong economies, capacity to
                                                                                                                                                                                                                                                                                                                                                                                                      * Employed by a non-US affiliate of HSBC Securities (USA) Inc, and is
Central bank digital currencies will likely have a greater economic impact. But the                                                                                                                                                                                                                     payment platforms have mostly displaced cash, not so much cards.                              not registered/ qualified pursuant to FINRA regulations                 capture the consumption recovery and the shift from cash to electronic payment
leading pilots in China and Sweden are converging on a similar design in a way that                                                                                                                                                                                                                                                                                                                                                                                           thanks to high exposure to transaction volume and potential for M&A or accretive
                                                                                                                                                                                                                                                                                                        Expect new opportunities to be created but mindful of risks. Instant is not the end-
may mean that, while payment networks could be more efficient and secure, most of                                                                                                                                                                                                                                                                                                                                                                                             disposals. We remain Buy on Worldline-Ingenico (preferred stocks) and Hold on Nexi
                                                                                                                                                                                                                                                                                                        game here. Indeed, instant or fast payment systems should allow the development of
us may not notice a difference day to day. How these pilots develop and how other                                                                                                                                                                                                                                                                                                                                                                                             and Wirecard. We raise our TPs for all on lower WACCs, except Wirecard.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Finance
                                                                                                                                                                                                                                                                                                        value-added services, stimulating competition and innovation (pg17). As in India, Australia
central banks react will also be key to follow.
                                                                                                                                                                                                                                                                                                        and Singapore, we expect new business models to emerge. And the early-movers will                                                                                     Rating and target price summary
While there has been much excitement over cryptocurrencies and CBDCs, it is just                                                                                                                                                                                                                        likely be in advantageous positions. We could also see some increased participation from                                                                                                                                         Current       ______ TP______              __ Rating__            Upside/    Market cap _____ EV/EBITDA ______             ________ PE__________
as important to remember the implications of getting many of the millions of
                                                                                           Asiamoney Global RMB Poll 2021                                                                                                                                                                               telecom and e-commerce companies. However, we believe customer awareness and
                                                                                                                                                                                                                                                                                                                                                                                                         2020 GEMs Forum – Going Virtual                                      Company                       Ticker         Currency        price          Old      New                                   downside       (EURm)       2020e        2021e                 2020e       2021e
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Ingenico                      ING FP               EUR         119.5           132           141                  Buy             18%        7,457           16.6             13.9             25.7             21.5
unbanked people across the world access to more traditional digital payments, which
                                                                                                   Voting opens 22nd Feb – 02nd April 2021
                                                                                                                                                                                                                                                                                                        trust will be the key to adoption (pg18). Although merchants have significant cost                            6th – 30th October 2020                                 Nexi *                        NEXI IT              EUR          14.8          12.5          14.5                  Hold            -2%        9,291           19.4             16.6             35.1             29.4
                                                                                              If you value our service and insight, please vote
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Wirecard                      WDI GR               EUR          83.2           105            95                  Hold            14%       10,284            9.6              6.4             15.5             11.2
is likely to have a far greater near-term economic impact.                                                                                                                                                                                                                                              incentives to use real-time payment systems, customers do not care much how they
                                                                                                             Click here to vote                                                                                                                                                                                                                                                                                                 Register now                                  Worldline **                  WLN FP               EUR          63.0            70            75                  Buy             19%       11,494           19.3             15.6             31.6             25.0
                                                                                                                                                                                                                                                                                                        make a transaction as long as it adds convenience, is economical and safe to use.                                                                                     Source: HSBC estimates. Priced as of close at 21 May 2020 * Includes ISP pro forma 2020e   ** Includes Ingenico pro forma 2020e

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     kailesh.mistry@hsbc.com.hk
                                                                                                                                                  October 2020

                                                                                          Issuer of report: HSBC Bank plc                                                                                                                                                                               Disclosures & Disclaimer                                                                      Issuer of report: HSBC Securities (USA) Inc                             Disclosures & Disclaimer                                                                                                                       Issuer of report: HSBC France, S.A.
Disclosures & Disclaimer
This report must be read with the disclosures and the analyst certifications in                                                                                                                                                                                                                         This report must be read with the disclosures and the analyst certifications in                                                                                       This report must be read with the disclosures and the analyst certifications in
                                                                                          View HSBC Global Research at:                                                                Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in                                                                                                      View HSBC Global Research at:                                                                                                                                                                                          View HSBC Global Research at:
the Disclosure appendix, and with the Disclaimer, which forms part of it.                                                                                                                                                                                                                               the Disclosure appendix, and with the Disclaimer, which forms part of it.                                                                                             the Disclosure appendix, and with the Disclaimer, which forms part of it.
                                                                                          https://www.research.hsbc.com                                                                the Disclosure appendix, and with the Disclaimer, which forms part of it.                                                                                                                                      https://www.research.hsbc.com                                                                                                                                                                                          https://www.research.hsbc.com

Digital currencies                                                                                                                                                                     Spotlight: Insurance                                                                                             Brazil Fintech & Instant                                                                                                                                              European Payments
What are they and why do                                                                                                                                                               meets Healthcare                                                                                                 Payments                                                                                                                                                              Post COVID-19 outlook                                                                                                                                                                                                         Follow on LinkedIn
they matter?                                                                                                                                                                           From payer to payer,                                                                                             Lessons for Brazil from                                                                                                                                               supportive on all key
                                                                                                                                                                                       provider and risk influencer                                                                                     India and the globe                                                                                                                                                   drivers
Read report                                                             ›
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                                                                                                                                                                                       New horizons for 2021: Our key themes from HSBC Global Research                                                                                                                                                                                                                                                                                                                                                                                                                                                      Subscribe to theme
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HSBC Global Research • 9 key themes to guide your outlook                                                                                                                       www.research.hsbc.com              |    11

                                                    Disruptive Technology
                                                                                                                                                                                  Watch list
                                                                                                                                                                                  ® Forecast AI chip
                                                                                                                                                                                    demand CAGR of 28%
                                                                                                                                                                                    out to 2027 – key for
                                                                                                                                                                                    Asia manufacturers
Technology is disrupting business models around the world, helping companies to make huge leaps                                                                                   ® Cloud’ is still growing,
forward. We help investors understand what to watch out for and how to view tech changes and                                                                                        with some 70% of
                                                                                                                                                                                    software yet to migrate
their impact using our HSBC Disruption Framework
                                                                                                                                                                                  ® IoT connected devices
                                                                                                                                                                                    to double by 2025,
                                                                                                                                                                                    supporting over USD1trn
HSBC Disruption Framework                                                                                                                                                           of related revenue

Disruptive technology can be considered as a ‘super dot joiner’; it                                 disruptive new business models through HSBC Disruption Framework              ® 60% of people to have
connects numerous themes, sectors and assets classes.                                               artificial intelligence and automation. In our view these are likely to         mobile internet by
                                                                                                    be long-lasting changes in behaviour which could lead to the next               2025, up from ca.49%
2020 was likely to be a tipping point in the adoption of digitalisation.                            phase of technology-led growth around remote access. Through                    now
We can see this in the way people are behaving as employees                                         our disruption framework, we examine an array of technologies and             ® Data growth, with 5G
(working from home), as students (online education), as consumers                                   related infrastructure that we think are key to these shifts, and hence         likely to make up 20% of
(e-commerce), when seeking entertainment (virtual events, e-sports),                                well-placed to drive long-term outperformance in an already growing             mobile connections by
and when needing medical advice (e-medicine). We also see this in                                   technology sector – these include connectivity, automation, experiential,       2025
business, especially with asset-heavy industries seeking efficiencies and                           and digital health.                                                           ® Digital health/
                                                                                                                                                                                    telemedicine worth up
                                                                                                                                                                                    to USD250bn annually
                                                    Expectations                                                                                     Expectation > reality
                                                       begin                                                                                                                        in the US alone by 2025;
                                                                                                                        Expectations                                                see a need for 60,000
                          expectation vs. reality
  Gradient of estimated

                                                                                                                        meet reality                                                medical robots globally
                                                                   Expectations          Backlash      Real
                                                                                                                                                                                    by 2025, 4x that in 2018
                                                                   exceed reality         window    application          New normal
                                                                                                                                                     Expectation = reality        ® Hardware/software
                                                       Early           Hype                                                                                                         market for drone-related
                                                    disruption         mania
                                                                                                                                                                                    businesses to reach
                                                                                                                                                                                    USD120bn by 2030
                                                                           Expectations fall as     Expectations
                                                                   experiments deemed ‘failure’     catch reality                                    Expectation < reality

Source: HSBC                                                                                                                                                                      Source: The Edge of Disruption -- Finding
                                                                                                                                                                                  engines of growth for tomorrow

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HSBC Global Research • 9 key themes to guide your outlook                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    www.research.hsbc.com    |   12

                                                                                                                   Disruptive Technology
                                  Key insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Equities
                                                                                                                                   Thematic
                                                                                                                                                                                                                                                                                                26 January 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                              Thematic                                                                                                              Global
                                                                                                                                      Global                                                                                                                                                                                                                                                                                                                     Global
                                                                                                                                                   THIS CONTENT MAY NOT BE DISTRIBUTED TO MAINLAND CHINA                                                                                                                                                                                                                                                                                                                                                                             May 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                               By: Davey Jose, Sean McLoughlin, and Michael Hagmann                                     www.research.hsbc.com

                                                                                                                                                       Beyond Reality
                                                                                                                                   November 2020                                                                                                                                                                                                             By: Davey Jose, Sean McLoughlin, Ashim Paun, Sriharsha Pappu,                                     February 2021
                                  By: Davey Jose, David Phillips and Edward Stanford                                       www.research.hsbc.com
                                                                                                                                                                                                                                                      Thematic                                                                                               Parash Jain and Amy Tyler                                                                www.research.hsbc.com
                                                                                                                                                                                                                                                      Global
S P O T L I G H T

                                                                                                                                                                                                                                                                                                                           S P O T L I G H T
                                                                                                                                                       Is the race to VR in 2020s about to begin?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  SpotliGHt
                                     SPOTLIGHT                                                                                                                                                                                                                                                                                                                  SPOTLIGHT

                                     The Edge of Disruption
                                                                                                                                                       The pandemic is accelerating the use of virtual reality
                                                                                                                                                                                                                                                                                                                                                               The second frontier                                                                                               Powering the data
The Edge of Disruption

                                                                                                                                                                                                                                                                                                                           The second frontier
                                                                                                                                                                                                                                                   Davey Jose*
                                                                                                                                                                                                                                                   Thematic Analyst, Disruptive Technologies

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 revolution
                                                                                                                                                       Competition is needed to take VR to the next level, in our view                            HSBC Bank plc
                                                                                                                                                                                                                                                   davey.jose@hsbcib.com
                                                                                                                                                                                                                                                   +44 20 7991 1489
                                                                                                                                                       Could Apple help the market in the 2020s?
                                     Finding engines of growth for tomorrow                                                                                                                                                                        Frank Lee*
                                                                                                                                                                                                                                                   Head of Technology Research, Asia
                                                                                                                                                                                                                                                                                                                                                               Towards low carbon shipping
                                                                                                                                                                                                                                                   The Hongkong and Shanghai Banking Corporation Limited

                                     With 2020 seeing accelerated digital
                                                                                                                                                   Is VR on the edge of disruption…?                                                               frank.lee@hsbc.com.hk
                                                                                                                                                                                                                                                   +852 2996 6916                                                                                              Shipping represents 13% of global                                                                                 The strains facing global electricity
                                                                                                                                                   Last year, we published our thematic report The Edge of Disruption – finding engines
                                     adoption, we identify four key                                                                                of growth for tomorrow (22 November 2020). In that report, we broke down disruption
                                                                                                                                                                                                                                                   Nicolas Cote-Colisson*                                                                                      transport CO2 emissions and has
                                     technology themes for further growth
                                                                                                                                                                                                                                                   Senior Analyst, TMT
                                                                                                                                                                                                                                                                                                                                                               lagged other transport sectors in the                                                                             Exponential growth of data usage
                                                                                                                                                   into four key themes: connectivity, automation, digital health and experiential. In this        HSBC Bank plc

                                                                                                                                                   short update, we give you our latest thoughts on virtual reality and augmented reality,
                                                                                                                                                                                                                                                   nicolas.cote-colisson@hsbcib.com
                                                                                                                                                                                                                                                                                                                                                               drive to decarbonise                                                                                              could drive an acceleration in global
                                                                                                                                                                                                                                                   +44 20 7991 6826
                                     Our analysts across Global Equity                                                                             which we believe sits within our experiential theme in the ‘real applications’ stage in         Amy Tyler*
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 power consumption by 2030 –
                                     Research look at the potential                                                                                our HSBC Disruption Framework (see Chart 3).                                                    Analyst
                                                                                                                                                                                                                                                   HSBC Bank plc                                                                                               With global sea freight demand                                                                                    investors and industry participants
                                     impact on 20 sectors and their ESG                                                                            If VR is to climb beyond the ‘real applications’ stage of our framework and move into           amy.frances.tyler@hsbc.com
                                                                                                                                                                                                                                                                                                                                                               potentially tripling by 2050, policy                                                                              should be alert to potential risks
                                     implications…                                                                                                 the ‘new normal’ in the 2020s, then the space needs to become more competitive, in                                                                                                                          and technological innovation are key
                                                                                                                                                                                                                                                   * Employed by a non-US affiliate of HSBC Securities (USA) Inc, and is
                                                                                                                                                   our view. This would include more hardware companies facing more price competition                                                                                                                                                                                                                                            Efficiency gains have offset higher
                                                                                                                                                                                                                                                   not registered/ qualified pursuant to FINRA regulations                                                     to hitting emissions targets
                                     …and distil our thematic views to                                                                             and more VR content.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 data consumption, but we think
Asset // Subcategory

                                                                                                                                                                                                                                                                                                                           Asset // Subcategory
                                     around 30 investible ideas that are                                                                           In a previous update, Beyond Reality: The show must go on – can VR content make                                                                                                                             The solutions will include greater                                                                                take off in VR, AV or blockchain may
                                     exposed to the likely disruption                                                                              money today? (20 July 2020), we focused on the development of digital content, such                                                                                                                         use of batteries and LNG/LPG, and,                                                                                change this; electrification of transport
                                                                                                                                                   as concerts, conferences, education, games, etc, in VR. In this update, we outline why
              Thematic | Global

                                                                                                                                                                                                                                                                                                                                         Thematic | Global
                                                                                                                                                                                                                                                                                                                                                               longer term, ammonia and green                                                                                    may further strain power systems
                                                                                                                                                   we think recent reports of Apple entering VR could be a shot in the arm for the VR
                                                                                                                                                   landscape and public visibility.                                                                                                                                                                            hydrogen could play important roles

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Davey Jose
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 We flag 26 stocks with exposure to
                                                                                                                                                   Chart 1: Mobile is competitive … –              Chart 2: … VR is not competitive yet                                                                                                                                                                                                                                          the theme, highlighting 4 Buy-rated
                                                                                                                                                   mobile phone market shares, 2Q20                – VR headset market share, 2Q20                                                                                                                                                                                                                                               ideas

                                                                                                                                                                                    Huawei                              Others
                                                                                                                                                                                                                                        Facebook
                                                                                                                                                                 Others              20%                                16%
                                                                                                                                                                                                                                          39%
                                                                                                                                                                 28%
                                                                                                                                                                                                                 DPVR
                                                                                                                                                                                                                  9%
                                                                                                                                                                                         Samsung

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Thematic Analyst and Global
                                                                                                                                                                                                                 Pico
                                                                                                                                                                 Vivo                     19%
                                                                                                                                                                                                                 9%
                                                                                                                                                                 9%
                                                                                                                                                                        Xiaomi                                     HTC
                                                                                                                                                                                 Apple                             5%            Sony
                                                                                                                                                                         10%
                                                                                   Play video                                                                                    14%                                             22%                                                                                                                                                                        Play the video
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Play interview with
                                                                                                                                                   Source: IDC                                     Source: IDC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Sean McLoughlin and Davey Jose

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Coordinator of Disruptive
November 2020

                                                                                                                                                                                                                                                                                                                           February 2021

                                                                                                                                                                                                                                                   Issuer of report: HSBC Bank plc

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Technology
                                  Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in        Disclosures & Disclaimer                                                                                                                                                                                  Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in
                                  the Disclosure appendix, and with the Disclaimer, which forms part of it.                                        This report must be read with the disclosures and the analyst certifications in                                                                                                                           the Disclosure appendix, and with the Disclaimer, which forms part of it.                                         Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in
                                                                                                                                                                                                                                                   View HSBC Global Research at:
                                                                                                                                                   the Disclosure appendix, and with the Disclaimer, which forms part of it.                       https://www.research.hsbc.com                                                                                                                                                                                               the Disclosure appendix, and with the Disclaimer, which forms part of it.

                                  The Edge of Disruption                                                                                           Beyond Reality                                                                                                                                                                                            The second frontier                                                                                               Powering the data                                                                                                Age of Cybersecurity   davey.jose@hsbcib.com
                                  Finding growth engines                                                                                           Is the race to VR in 2020s                                                                                                                                                                                Towards low carbon                                                                                                revolution                                                                                                       Spend to defend
                                  of tomorrow                                                                                                      about to begin?                                                                                                                                                                                           shipping                                                                                                          The strains facing global
                                                                                                                                                                                                                                                                                                                                                                                                                                                                               electricity                                                                                                      Read report ›
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                      Energy Transition
                                                                                                                                                                                                             Watch list
                                                                                                                                                                                                             ® Clean power
                                                                                                                                                                                                               generation: Coal
                                                                                                                                                                                                               and natural gas to be
                                                                                                                                                                                                               phased out by 2035 in
We see a mix of renewable energy sources, efficiency gains, design changes, new storage solutions                                                                                                              developed markets, and
and continued progress on innovation, adoption, scale and costs as central to the energy transition                                                                                                            mostly by 2050 globally
                                                                                                                                                                                                             ® Cleaner transport:
case for moving away from carbon intensive energy sources                                                                                                                                                      Diesel and gasoline
                                                                                                                                                                                                               make way for batteries
Snapshot: global Green House Gas emissions flows (2017)                                                                                                                                                        and fuel cells in road
                                                                                                                                                                                                               transport by 2040,
                  Source of emissions                                        Human activities responsible                                    Greenhouse gases (GHGs)             Sinks
                                                                                                                                                                                                               with global regulation
                                                                                                                                                                                                               limiting shipping and
                                                                                                                                                                                                               aviation emissions
                                                    Electricity: 26.2%
                                                                                                                                                                                                             ® Green buildings:
                                                                                                                                                                                                               Retrofitting in existing
                                                    Industry: 11.8%                                                                                                                                            buildings and green
             Coal: 30.4%
                                                                                                 Iron & steel 3.1%                                                                                             new builds increase
                                                                                        Chemical & petrochem 0.1%                                                                  18.7%
                                                    Transport: 15.9                       Cement production 2.2%                                                                   24% CO2 to land             energy efficiency, as oil
                                                                                                Other industry 6.4%
                                                                                                                                                                                                               and gas are replaced by
             Oil: 24.4%                             Fugitive & other: 9.5%                               Road     11.9%    Cars    6.2%
                                                                                                                                                                                   17.8%                       electricity and hydrogen
                                                                                                                                               Carbon dioxide (CO2):               23% CO2 to oceans
                                                                                                      Aviation    1.9%      Vans   2.1%                        74.0%                                           as energy sources
                                                                                                     Shipping     1.6%    Buses    0.7%
             Gas: 14.4%                             Buildings: 5.8%                          Pipeline transport
                                                                                                   Rail & other
                                                                                                                  0.3%
                                                                                                                  0.2%
                                                                                                                          Trucks   2.9%                                            41.3%                     ® Low-carbon Industry:
                                                                                                                                                                                   53% CO2 to atmosphere
                                                                                                      Fugitive    5.6%
                                                                                                                                                                         ~50
                                                                                                                                                                        GTCO2e
                                                                                                                                                                                                               A disparate sector
                                                    Solid waste disposal: 1.7%
                                                    Wastewater handling: 1.9%                 Own use & other 3.9%                                                                                             requiring diverse
             Waste: 4.1%
                                                    Waste incineration & other: 0.4%     Residential buildings 4.1%                                                               0.9%                         solutions, such as
                                                    Other agri emissions: 2.6%           Commercial buildings 1.7%                                                                5% CH4 to land
                                                                                                                                                      Methane (CH4):              16.2%                        materials efficiency and
             Agriculture: 11.4                      Enteric fermentation: 4.8%
                                                    Rice cultivation: 1.2%
                                                                                                                                                              16.8%               95% CH4 to atmosphere        recycling, electrification,
                                                    Manure management: 2.7%                                                                                                        1.6%
             Land use, change & forestry: 6.2%
                                                                                                                                                 Nitrous oxide (N2O):              27% N2O to pyrolysis
                                                                                                                                                                                                               carbon capture and
             Industrial processes: 9.1%
                                                    Crop & grassland: 1.4%                                                                                      6.2%               in stratosphere             hydrogen reduce
                                                    Forest: 2.1%                                                                                            F-gases:               7.2%
                                                    Burning biomass: 2.8%                                                                                       3.0%               73% N2O & 100% of           emissions from metals
                                                                                                                                                                                   F-gases to atmosphere       & mining, chemicals,
                                                    Calcination & lime production: 3.4%
                                                    Metals & chemicals: 2.2%                                                                                                                                   cement, oil & gas and
                                                    Other industrial processes: 3.4%                                                                                                                           Fluorinated gases
Source: HSBC, IEA, EDGAR, Global Carbon Project. Please see our report ‘Future Frontiers -- The pathway towards net-zero’ for more details

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                                                                                                                   Energy Transition
                                              Key insights

                                                                                                                           ESG & Climate Change                                                                                                                                                     Equities                                                                                                                                                       Equities
                                                                                                                                          Global                                                                                                                                                      Global                                                                                                                                    Energy Equipment & Services

                                              By: Ashim Paun, Sriharsha Pappu, Wai-Shin Chan, Tarek Soliman and                                   March 2021                                                                                                                                         March 2021                                                                                                                                                             January 2021
                                              the Global Research team                                                                 www.research.hsbc.com                                     By: Tarek Soliman                                                                        www.research.hsbc.com                                                          By: Tarek Soliman and Sean McLoughlin                                                    www.research.hsbc.com

                                                                                                                                                                                                                                                                                                                  S P O T L I G H T
                                                                                                                                                               S P O T L I G H T

                                                                                                                                                                                                    SPOTLIGHT                                                                                                                                                               SPOTLIGHT

                                                Future Frontiers                                                                                                                                   Carbon Capture &                                                                                                                                                        Hydrogen electrolysers

                                                                                                                                                                                                                                                                                                                  Hydrogen electrolysers
Future Frontiers

                                                                                                                                                               Carbon Capture & Sequestration

                                                The pathway towards net-zero                                                                                                                       Sequestration                                                                                                                                                           The rock star of clean energy or just a
                                                                                                                                                                                                                                                                                                                                                                           case of FOMO?
                                                To achieve the global warming targets
                                                                                                                                                                                                   Back in the debate, but no silver bullet
                                                agreed in the Paris Agreement…                                                                                                                                                                                                                                                                                             Green hydrogen is forcing its way
                                                                                                                                                                                                   Carbon capture has re-emerged as a                                                                                                                                      up the energy transition agenda;
                                                …the world needs to cut emissions                                                                                                                                                                                                                                                                                          electrolysers occupy a crucial part of
                                                                                                                                                                                                   key decarbonisation option, but does
                                                rapidly                                                                                                                                                                                                                                                                                                                    the supply chain
                                                                                                                                                                                                   not represent a ‘silver bullet’ or a
                                                                                                                                                                                                   substitute for deep emissions cuts
                                                Our global decarbonisation scenario                                                                                                                                                                                                                                                                                        We see unparalleled growth prospects
                                                looks at how cleaner power, transport,                                                                                                                                                                                                                                                                                     of ~200x to 2030, backed by rising
                                                                                                                                                                                                   After a decade of losing ground to
                                                buildings and industry can reduce the                                                                                                                                                                                                                                                                                      political and corporate commitment to
                                                                                                                                                                                                   wind and solar, the 2020s are likely
                                                emissions gap to net-zero by 81%                                                                                                                                                                                                                                                                                           green hydrogen
                                                                                                                                                                                                   ‘make or break’ for the technology to

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Sriharsha Pappu

                                                                                                                                                                                                                                                                                                                  Asset // Subcategory
Asset // Subcategory

                                                                                                                                                               Asset // Subcategory

                                                by 2050
                                                                                                                                                                                                   play a key role in reaching global net
                                                                                                                                                                                                                                                                                                                                                                           We initiate on ITM Power (Hold, TP
                                                                                                                                                                                                   zero emissions

                                                                                                                                                                                                                                                                                                                                Equities | Energy Equipment & Services
              ESG & Climate Change | Global

                                                                                                                                                                                                                                                                                                                                                                           550p) and NEL (Hold, TP NOK33),
                                                                                                                                                                             Equities | Global

                                                                                                                                                                                                   Corporate appetite to invest in CCS                                                                                                                                     both set to be key players but where
                                                                                                                                                                                                   is growing but remains sensitive to                                                                                                                                     valuations have risen sharply. We
                                                                                                                                                                                                   policy support. In this report we list                                                                                                                                  maintain a Buy rating on Siemens
                                                                                                                                                                                                                                                                                                                                                                           Energy (new TP EUR41) which has an

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Head of Chemicals Research and
                                                                                                                                                                                                   51 companies exposed to the carbon
                                                                                                                                                                                                   capture value chain                                                                                                                                                     emerging electrolyser business

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Global Coordinator of Energy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Transition
                                                                                             Play interview with                                                                                                                               Play video with                                                                                                                                                         Play video with
                                                                                             Ashim Paun                                                                                                                                        Tarek Soliman                                                                                                                                                           Tarek Soliman

                                                                                                                                                                                                                                                                                                                  January 2021

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               sriharsha.pappu@hsbc.com
March 2021

                                                                                                                                                               March 2021

                                              Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in                                          Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in                                                               Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in
                                              the Disclosure appendix, and with the Disclaimer, which forms part of it.                                                                          the Disclosure appendix, and with the Disclaimer, which forms part of it.                                                                                               the Disclosure appendix, and with the Disclaimer, which forms part of it.

                                              Future Frontiers                                                                                                                                   Spotlight: Carbon                                                                                                                                                       Spotlight: Hydrogen                                                                                               Energy Transition
                                              The pathway towards net-                                                                                                                           Capture & Sequestration                                                                                                                                                 electrolysers                                                                                                     Our best ideas             Follow on LinkedIn
                                              zero                                                                                                                                               Back in the debate, but no                                                                                                                                              The rock star of clean
                                                                                                                                                                                                 silver bullet                                                                                                                                                           energy or just a case of                                                                                          Read report   ›
                                              Read report                                                 ›                                                                                                                                                                                                                                                              FOMO?
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                             Future Cities
                                                                                                                                                                 Watch list
                                                                                                                                                                 ® Today, roughly 4.2bn
                                                                                                                                                                   people live in cities
                                                                                                                                                                   across the world, and
                                                                                                                                                                   this is set to rise to 5.2bn
The pandemic has changed the way we think about urbanisation, raising challenges in well-being,                                                                    by 2030 and 6.7bn by
mobility, infrastructure, housing and work practices all of which require careful consideration,                                                                   2050, says the UN
                                                                                                                                                                 ® With cities responsible for
planning and embodiment in our future cities                                                                                                                       between 40% to 70% of
                                                                                                                                                                   Green House Gas (GHG)
                                                                                                                                                                   emissions, we expect
Global urban population                   How cities can be smarter                                                                                                cities to prioritise air
                                                                                                                                                                   pollution from transport

                              6.7bn                                                                                                                                congestion as air pollution
                                                                                                                                                                   is also responsible for

 5.2bn                                       Faster mobile            Smarter buildings                  Predictive     More working        Prefab ‘flatpack’
                                                                                                                                                                   over 3m deaths a year
                                                                                                                                                                   globally
                                            and broadband             using less energy                   policing       from home              housing
                                                                                                                                                                 ® Green, Social and
                                               networks
                                                                                                                                                                   Sustainability Bonds
                                                                                                                                                                   are increasingly being
                                                                                                                                                                   issued to fund green and
                                                                                                                                                                   social projects in urban
                                                                                                                                                                   areas. In 2020, green,
      2030                      2050         Bigger public            Faster emergency                    Online        Paying fines or     More cycle lanes       social and sustainability
                                          transport networks              response                       education       taxes via app                             bond issuance reached
                                                                                                                                                                   USD 400bn, up 24% vs
Source: UN, HSBC
                                                                                                                                                                   2019, and is expected
                                                                                                                                                                   to rise to USD650bn in
                                                                                                                                                                   2021, a 60%+ increase on
Ideas key to these long-term shifts
                                                                                                                                                                   issuance in 2020

                       fewer      cars
                                                                                                              green bonds
                    congestion                                     public service

                                                                                                                                                  fewer
                                                                                                                                               journeys
                                                                                                                                                                 ® Although economies
                                                 quality of life

                               women
                                                                                          smart cities
       crime and

              autonomous vehicles
                                                                                                                                                                   are expected to open up
                            climate change and pollution
                   safety

     credit risk
                                                                                                                                                                   throughout 2021, will
                                                                                                                                                                   people travel to cities for
                       housing                        social and sustainability bond                                  private sector bond                          work and entertainment?

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                                                                    Future Cities
Key insights
                                                                                                                                                                                                                                                 24 February 2021
                                                                                    Economics & ESG
                                                                                              Global

                                                                                                   October 2019

                                                                                                                      Cities and inflation
By: James Pomeroy and Ashim Paun                                                         www.research.hsbc.com                                                                                                       Economics
                                                                                                                                                                                                                     Global

                                                                                                                      Why urban migration is worth watching                                                          Global

  Future cities
                                                                                                                     The pandemic has made urban living less popular…
                                                                                                                     …which is weighing on rental prices…
                                                                                                                     …that may not recover fully until cities regain their allure
  Cut congestion, lift growth
                                                                                                                  Urbanisation trends may not be something that many investors spend too much time
  Urban congestion creates huge costs                                                                             worrying about. They are typically seen as slow-moving, longer-term issues that don’t
                                                                                                                  affect asset prices or the economy in the short term.
  for the global economy
                                                                                                                  But, as a result of the pandemic, that may have changed. The nature of the pandemic
  This will only rise without investment                                                                          has at least temporarily made living in large cities less attractive, particularly in
                                                                                                                  apartments with limited access to outside space. In the developed world, where remote
  in public transport and new city
                                                                                                                  working jobs are more common, we can see that fewer people are moving to cities (and
  layouts                                                                                                         young people are staying with parents more), meaning that while house prices are                 James Pomeroy
                                                                                                                                                                                                                   Economist
                                                                                                                  surging, rental demand in cities remains soft. This is weighing on rental prices, a key          HSBC Bank plc
  We outline what could and should be                                                                             component of inflation.                                                                          james.pomeroy@hsbc.com
  done across the world                                                                                                                                                                                            +44 20 7991 6714
                                                                                                                  While timely data aren’t available everywhere, information from private apartment listings       Ryan Wang
                                                                                                                  providers are showing this trend in big cities. In the US, according to Apartment List,          US Economist
                                                                                                                                                                                                                   HSBC Securities (USA) Inc.

                                                                                                                                                                                                                                                                                                                          Stephen Bramley-Jackson
                                                                                                                  three of the largest metropolitan areas – Los Angeles, New York, and Chicago – have              Ryan.Wang@us.hsbc.com
                                                                                                                  seen y-o-y declines ranging from -4% to -9% recently. Rental demand outside big cities           +1 212 525 3181

                                                                                                                  has held up, but not enough to keep the national indices up: average rental prices on
                                                                                                                  Apartment List were down 1.2% y-o-y in January.

                                                                                                                  In the UK, according to HomeLet, rental prices in Greater London were down 3.9% y-o-y
                                                                                                                  in January, despite rising 5.8% y-o-y elsewhere. In Australia, CoreLogic data cited by the
                                                                                                                  RBA shows that rental inflation for apartments is negative in Melbourne and Sydney,
                                                                                                                  while rental vacancy rates have spiked.

                                                                                                                  While prospective renters are being offered lower prices, CPI data on rents more closely
                                                                                                                  reflect the prices paid by all tenants, including those that have not moved. In most metro
                                                                                                                  areas in the US where we have data, the CPI data on rents have cooled off but have
                                                                                                                  stayed in positive y-o-y territory. A key question is how long any downward pressure on
                                                                                                                                                                                                                                                                                                                          Global Head of Real Estate
                                                                                                                                                                                                                                                                                                                          Research and Global Coordinator of
                                                                                                                  rental inflation will persist, and this will likely depend on how quickly the appetite to move
                                                                                                                  into major cities revives. This could matter a lot for inflation developments in the coming
                                                                                                                  years, particularly in the US where rents account for 30% of the CPI basket.

                                                                                                                  As a result, the movement of people in and out of cities will be a key indicator to
                                              Play interview with                                                 follow. If the end of the pandemic is met with a robust economic recovery and a

                                                                                                                                                                                                                                                                                                                          Future Cities
                                              James Pomeroy                                                       return to urban living, particularly for young renters, then we could see rental demand
                                                                                                                  and prices pick back up.

                                                                                                                  But, if remote work holds these flows back as people don’t need to move to cities to
                                                                                                                  be close to offices, then lower rental prices in large cities may weigh on headline
                                                                                                                  inflation rates for some time.

Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in
the Disclosure appendix, and with the Disclaimer, which forms part of it.
                                                                                                                  Disclosures & Disclaimer
                                                                                                                  This report must be read with the disclosures and the analyst certifications in
                                                                                                                  the Disclosure appendix, and with the Disclaimer, which forms part of it.
                                                                                                                                                                                                                   Issuer of report: HSBC Bank plc

                                                                                                                                                                                                                   View HSBC Global Research at:
                                                                                                                                                                                                                   https://www.research.hsbc.com
                                                                                                                                                                                                                                                                                                                          stephen.bramley-jackson@hsbc.com

Future cities                                                                                                     Cities and the pandemic                                                                                                                           Future Cities           Future Cities
Cut congestion, lift growth                                                                                       What is the impact from                                                                                                                           The changing shape of   A different type of                  Follow on LinkedIn
                                                                                                                  re-opening?                                                                                                                                       urbanisation            urbanisation – ways to play
Read report                                               ›                                                                                                                                                                                                                                 our theme
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               Future Consumer
                                                                                                                                                          Watch list
                                                                                                                                                          ® The global beauty
                                                                                                                                                            market has seen huge
                                                                                                                                                            demand shifts during
                                                                                                                                                            2020 as parts of the
The future of consumption will be driven by Asian consumers and women in terms of both                                                                      industry have proved
spending volumes and influence on other consumer clusters                                                                                                   resilient but others have
                                                                                                                                                            suffered, most notably
                                                                                                                                                            make-up. Skincare,
                                                                                                                                                            fragrance, makeup
As such, we focus consumer research on the “4Cs”:           Population (mn) 40-64 years with household income >USD50,000                                    and hair care sectors
                                                                                                                                                            are collectively worth

Chinese
                                                             120
                                                                                                                                               China        USD320bn
                                                             100
                                                                                                                                               US         ® Fragmented, female
                                                              80                                                                                            and retail-heavy
dominating many subsectors                                    60                                                                                            jewelry segment
                                                               40                                                                                           likely to outperform the
                                                                                                                                               Japan        luxury sector, outside

Channels
                                                               20
                                                                                                                                               UK
                                                                                                                                                            a handful of brands we
                                                                0
                                                                      2010       2015       2020      2025       2030   2035    2040    2045                are less optimistic about
                                                                                                                                                            the watch trade
                                                            Source: Global Demographics, HSBC
what place for brick and mortar versus online surge                                                                                                       ® The European
                                                            Stickiness of online behaviour post vaccine (Brazil)                                            Consumer Staples
                                                                                                                                                            and Beverages

Consolidation
                                                                              0%             20%             40%        60%          80%         100%       sector had a resilient
                                                                                                                                                            2020 given massive
                                                             Expect to buy
                                                              post vaccine                                                                                  dislocation caused by
COVID-induced M&A and scale advantages                                                                                                                      COVID-19. Not only did
                                                               During 2020                                                                                  the covered companies
                                                                                                                                                            generally do a good job

Conscience
                                                            Pre-COVID-19
                                                                                                                                                            at coping with swings
                                                                                                                                                            in demand but the big
                                                                                                                                                            brands came into their
                                                             More than           Once a           2-3 times        Once a      Once in 2-4     Once a       own after a number of
buy less, buy better, health concerns, buy purpose not      once a week           week            a month          month        months          year        years of pressure from
just products, circularity and second hand
                                                            Source: HSBC, Toluna; number of respondents: 1,671                                              smaller-start-ups

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                                                                                                      Future Consumer
                                    Key insights

                                                                                                                                     Equities                                                                                                                                                   Equities                                                                                                                                               Equities                                                                                                                                                     Equities
                                                                                                                                    Consumer                                                                                                                                            Future Consumer                                                                                                                                               Consumer                                                                                                                                          Global Luxury Goods

                                                                                                                                                                                                                                                                                                     March 2021                                                                                                                                        December 2020                                                                                                                                                    February 2021
                                                                                                                                       January 2021
                                                                                                                                                                                                 By: Ravi Jain and Felipe Cassimiro                                                       www.research.hsbc.com                                       By: Jeremy Fialko, Erwan Rambourg, Karen Choi, Antoine Belge and Robert Price            www.research.hsbc.com                                                  By: Erwan Rambourg and Anne-Laure Bismuth                                                www.research.hsbc.com
                                    By: Jeremy Fialko and Robert Price                                                       www.research.hsbc.com

                                                                                                                                                                                                                                                                                                                  S P O T L I G H T
                                                                                                                                                                                                                                                                                                                                                         SPOTLIGHT

                                       European Staples in 2021                                                                                                                                     Brazil: Anatomy of the                                                                                                                               Global Beauty                                                                                                                                                  Time to shine

                                                                                                                                                                                                                                                                                                                  Global Beauty

                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Time to shine
                                                                                                                                                      Brazil: Anatomy of the digital consumer
European Staples in 2021

                                       Ready for the next stage                                                                                                                                     digital consumer                                                                                                                                     Onwards and upwards                                                                                                                                            Bullish outlook for luxury jewelry,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        watches more mixed
                                                                                                                                                                                                                                                                                                                                                         Dislocation caused by coronavirus
                                       Despite the extraordinary swings of                                                                                                                          Prepare for a new normal post vaccine
                                       2020 most staples demonstrated the                                                                                                                                                                                                                                                                                has raised important questions over                                                                                                                            Fragmented, female and retail-heavy
                                       resilience of their business models                                                                                                                                                                                                                                                                               the beauty industry’s direction                                                                                                                                jewelry segment likely to outperform
                                                                                                                                                                                                    In our third proprietary Brazil survey,
                                                                                                                                                                                                    we focus on the rise of the digital                                                                                                                                                                                                                                                                                 the luxury sector. Outside of Rolex
                                       Yet much of the sector’s H1                                                                                                                                                                                                                                                                                       Our proprietary survey of 4,700                                                                                                                                and a handful of other brands, we are
                                                                                                                                                                                                    consumer and the lasting impact of
                                       outperformance was given back in                                                                                                                                                                                                                                                                                  consumers seeks answers – they                                                                                                                                 less optimistic about the watch trade
                                                                                                                                                                                                    COVID-19 on consumer behavior
                                       H2 and valuations have returned                                                                                                                                                                                                                                                                                   are reassuring with appetite for the
                                       towards historical averages                                                                                                                                                                                                                                                                                       category undimmed                                                                                                                                              Tiffany to shine at LVMH (Buy)
                                                                                                                                                                                                    We offer insights into brand
                                                                                                                                                                                                    preferences across e-commerce,                                                                                                                                                                                                                                                                                      though not a transformational deal;
                                       The sector offers several attractive                                                                                                                                                                                                                                                                              Raise our L’Oréal target price to                                                                                                                              Richemont (Buy) more of a pure play
                                                                                                                                                                                                    mobile wallets, apparel, footwear,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Erwan Rambourg

                                                                                                                                                                                                                                                                                                                  Asset // Subcategory

                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Asset // Subcategory
Asset // Subcategory

                                                                                                                                                      Asset // Subcategory

                                       opportunities. We remain Buy on                                                                                                                                                                                                                                                                                   EUR305 from EUR246, rated Hold,                                                                                                                                on jewelry
                                                                                                                                                                                                    sporting goods, food retail, restaurants,
                                       Henkel, Nestlé, Reckitt, Diageo                                                                                                                                                                                                                                                                                   and change three more target prices.
                                                                                                                                                                                                    cosmetics, and travel/leisure

                                                                                                                                                                                                                                                                                                                                Equities | Consumer
                                                                                                                                                                                                                                                                                                                                                         Upgrade Henkel to Buy from Hold.
              Equities | Consumer

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Equities | Global Luxury Goods
                                       and Danone
                                                                                                                                                                    Equities | Future Consumer

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Retain Hold rating on Swatch despite
                                                                                                                                                                                                                                                                                                                                                         LVMH, Amorepacific and LG H&H                                                                                                                                  valuation gap
                                                                                                                                                                                                    Weekends post vaccine will likely
                                                                                                                                                                                                                                                                                                                                                         remain Buy
                                                                                                                                                                                                    include restaurants, theaters, and malls,
                                                                                                                                                                                                    but there are enough datapoints in the

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Global Head of Consumer and
                                                                                                                                                                                                    survey to reinforce stickiness in online
                                                                                                                                                                                                    purchase frequency

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Retail Research and Global
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Coordinator of Future Consumer
                                                                                                                                                                                                                                               Play video with                                                                                                                                        Play video with                                                                                                                                               Play video with
                                                                                                                                                                                                                                               Ravi Jain                                                                                                                                              Jeremy Fialko                                                                                                                                                 Erwan Rambourg

                                                                                                                                                                                                                                                                                                                  December 2020

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        erwanrambourg@us.hsbc.com
January 2021

                                                                                                                                                                                                                                                                                                                                                                                                                                                                       February 2021
                                                                                                                                                      March 2021

                                    Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in                                                    Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in                                            Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in                                                       Disclosures & Disclaimer: This report must be read with the disclosures and the analyst certifications in
                                    the Disclosure appendix, and with the Disclaimer, which forms part of it.                                                                                    the Disclosure appendix, and with the Disclaimer, which forms part of it.                                                                            the Disclosure appendix, and with the Disclaimer, which forms part of it.                                                                                       the Disclosure appendix, and with the Disclaimer, which forms part of it.

                                    European Staples in 2021                                                                                                                                     Brazil: anatomy of the                                                                                                                               Global Beauty                                                                                                                                                   Time to shine
                                    Ready for the next stage                                                                                                                                     digital consumer                                                                                                                                     Onwards and upwards                                                                                                                                             Bullish outlook for luxury                                                                                               Follow on LinkedIn
                                                                                                                                                                                                 Prepare for a new normal                                                                                                                                                                                                                                                                                             jewelry, watches more
                                    Read report                                             ›                                                                                                    post vaccine                                                                                                                                         Read report                                                ›                                                                                                    mixed

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