NTV June 17th, 2021 Digital Brand Management Cathérine Six - June 17th, 2021 Digital Brand Management Cathérine Six
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
NTV
June 17th, 2021
Digital Brand Management
Cathérine Six
June 17th, 2021
Cathérine Six
01
NTV Digital
02
News Websites
03
Best Cases
Latest News
04
Agenda
2
NTV –
Breaking News Specialist
passionate about news
Quality journalism
Own editorial office
Serious. Fast. Reliable.
Part of RTL News GmbH
#morethannews: documentaries, sports, guidebooks, talk and art.
26,6 m. viewers per month I 26,7 m. UU
Source: AGF/GfK, videoSCOPE 1.2, Marktstd.: TV, 3
MG RTL D, (1) 01.01.–30.04.2021, Mo.–So., 03.00–
03.00 Uhr; UU: AGOF daily digital facts 2021-03
NTV matters NTV is successful
In March, NTV NTV offers the most
overtook BILD with successful news app
26,7 million UU in Germany
1,2 bn. PIs
26,7 m. UU
27,8 m. poss. In-
Stream AIs
NTV is first mover NTV stays tuned
NTV is available on all NTV Breaking News
future-oriented end provides information
devices 24/7, 365 days a year
target group: predominantly male, 20-59 years
Source: PIs IVW 2021-04 | UU agof daily digital facts 2021-03 | In-Stream AIs Ad Alliance AdServer (April 2021) 4
01
NTV Digital
02
News Websites
03
Best Cases
Latest News
04
Agenda
5
NTV – a star in
digital news Visits in million I monthly average
January-May 2021 vs. January-May 2020
1. Bild.de 495 m. I -9%
2. ntv.de 299 m. I +8%
3. Spiegel.de 295 m. I +2%
4. Focus Online 200 m. I -26%
5. WELT.de 169 m. I -15%
6
Source: IVW Digitale Nutzungsdaten, Ø Monat Jan-Mai 2021 vs. Ø Monat Jan-Mai 2020
NTV among the top 3 2021 Award
„European Digital
35.000.000
Platform of the year“
30.000.000
25.000.000
Focus
20.000.000 SPIEGEL
NTV
Welt
15.000.000 BILD
FAZ
SZ
ZEIT
Stern
10.000.000
Jan Feb Mrz Apr Mai Jun Jul Aug Sep Okt Nov Dez Jan Feb Mrz Apr Mai Jun Jul Aug Sep Okt Nov Dez Jan Feb Mrz
19 19 19 19 19 19 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 20 20 21 21 21
Source: UU pro Monat: agof ddf 2021-03, Basis: Nutzer mobiler und/oder stationärer Angebote in den letzten 3 Monaten, GG: 16 J.+ 7
EVERYWHERE + ANY TIME TRUE-TO-LIFE ENGAGEMENT
Deals with topics that STERN not only provides
Always innovative while
germany is talking about information, but is also
combining reliability,
in a true-to-life way committed to socially
thoroughness and speed
relevant issues.
PIs: 1,2 bn. PIs: 200,4 m. PIs: 126,5 m.
pos. In-Stream AIs: 28,5 m. pos. In-Stream AIs: 23,7 m. pos. In-Stream AIs: 5,9 m.
Sources: PIs IVW 2021-04 | pos. In-Stream AIs Ad Alliance AdServer (April 2021) 8
01
NTV Digital
02
News Websites
03
Best Cases
Latest News
04
Agenda
9
Best Cases | Display
DirectionAd | DAIMLER | Rich Media Ad Special
Link for the best case on youtube:
https://www.youtube.com/watch?v=oIr4r6pcwH4
For more best cases in digital, please check the videos
of our youtube G+J account.
10Best Cases | Native
Content Special | ACCENTURE
1101
NTV Digital
02
News Websites
03
Best Cases
Latest News
04
Agenda
12Display | Special offer summer 2021
Maximum attention with the Mobile Premium Rectangle
bookable
The Mobile Premium Rectangle is a new standard ad format that
on all
Ad Alliance achieves maximum attention due to the placement in the middle of the
brands mobile screen. In addition, with its size of 320x416 pixels, this
advertisement scores with opulence and optimal visibility within the
Mobile Premium editorial content.
Rectangle
320x416 Pixel
Benefits:
• opulence on all mobile devices
• great deal of attention through placement in editorial content
*The offer is valid until June 30th, 2021 13
ATTENTION ENGAGEMENT CONVERSIONDisplay | Special offer summer 2021
Special offer News weekEND: premium news content with highest reach
The special offer of the premium news content reaches 18.5m. ad
impressions per day and up to 2m. unique user*. Customers can choose
between various standard advertising media (Desktop, Tablet, App and
MEW).
Bookable on Benefits:
saturdays,
sundays, • premium news content with highest reach
public
holidays • great deal of attention
*Source: daily digital facts, 16 Jahre und älter, Ø Tag Sam-Son Jan 2021 - Mrz 2021, Medienkombi Homepage NTV, STERN: 2,02 Mio. UU 14
ATTENTION ENGAGEMENT CONVERSIONWhat else…? ✓ high involvement
Podcasts
✓ high credibility
✓ relevant target group
✓ great (advertising) acceptance
made by NTV
✓ popular, modern and versatile
economy +
technology
news + politics
knowledge
Medium of the
moment
entertainment
15Thank you for
your attention.
16Important information
! The ideas that have been presented have not been agreed in detail and are subject
to obtaining all necessary approvals from the channels, magazines or platform operators of the
individual marketers.
Right of use
The material shown in this presentation and all of its content are, according to the applicable copyright
laws, the intellectual property of the marketer Ad Alliance GmbH.
Any partial or complete use, reproduction or dissemination of the protected content requires prior
written consent by the holder of these rights.
The marketer Ad Alliance GmbH reserves the right
to initiate civil and/or criminal proceedings in the event of copyright infringement.
© Ad Alliance GmbH | 2021
17The General Terms and Conditions of Ad Alliance GmbH apply,
available at www.ad-alliance.de/agb.
For the marketer Media Impact GmbH & Co. KG, Ad Alliance GmbH acts
as a service provider and in the name and on behalf of Media Impact GmbH & Co. KG.
The current General Terms and Conditions of Media Impact GmbH & Co. KG apply, available at:
Source, 10 Pt. www.mediaimpact.de/de/agb, unless otherwise indicated. 18You can also read
