PANERAI IS THE OFFICIAL SPONSOR OF LUNA ROSSA, THE CHALLENGER OF RECORD OF THE 36 th EDITION OF THE AMERICA'S CUP

PANERAI IS THE OFFICIAL SPONSOR OF LUNA
ROSSA, THE CHALLENGER OF RECORD OF THE 36 th
EDITION OF THE AMERICA’S CUP

PANERA I W I LL CRE AT E A NE W COLL EC TI O N O F PA N ER A I WAT C H ES D ED I C ATED TO L U N A
ROSSA CHALLE NGE , T HE I TALI AN T E A M WH I C H I S TH E F I R ST TO C H A L L EN G E TH E D EFEN D ER
OF THE 36 th AM E RI CA’ S CUP.

An exciting new Italian story associated with the sea, with excellence and with technical
innovation is taking place thanks to the partnership between Panerai and Luna Rossa, the
Challenger of Record team which a few months ago was the first to challenge the defender New
Zealand for the right to compete in the 36th edition of the America’s Cup.

The agreement, signed by Panerai’s CEO Jean-Marc Pontroué and Patrizio Bertelli, President of
Luna Rossa and CEO of the Prada Group – title sponsor of Luna Rossa together with Pirelli –
provides that Panerai will be the Official Sponsor of Luna Rossa. Panerai will create a series of
watches directly inspired by the technologies and materials used in the America’s Cup, which
is the oldest sports competition in the moder n world, but also one of the more advanced in terms
of research and innovation.

The new Panerai Luna Rossa watches, perfect instruments for life at sea, will be wor n by the
members of the Luna Rossa Sailing Team headed by Massimiliano “Max” Sirena - who has
already won the America’s Cup twice - and by many sailing enthusiasts who are eagerly awaiting
the America’s Cup World Series, the preliminary races which will precede the final in New Zealand in
2021. The first stage of the ACWS will take place in 2019 in Cagliari, Sardinia, where the Luna Rossa
team has its headquarters. The new monohull on which the members of this team will be competing
is the AC75 and this will be the first opportunity to see this yacht in competition.

In the words of Jean Marc Pontroué, CEO of Panerai, “Technical innovation, Italian excellence,
love of the sea and boldness. The partnership between Panerai and Luna Rossa expresses all the
values with which our brand is so strongly linked, the same values which we want to convey to our
enthusiastic clients as they are stirred by the emotions which Luna Rossa will arouse”.

Max Sirena, Skipper and Team Director of Luna Rossa spoke as follows: “As an Italian sailor and
a watch enthusiast, I am delighted and proud of this partnership signed by our team with a brand
which has such impressive credentials in the field of sailing. A strategic link, resulting from a
significant sharing of values and a remarkable passion in common.”

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SUBMERSIBLE
LUNA ROSSA - 47mm
A CASE MADE OF CARBON FIBRE, LIKE THE HULL OF LUNA ROSSA’S AC75, AND SAILCLOTH
APPLIED TO THE DIAL FOR A PROFESSIONAL DIVING WATCH, WATER-RESISTANT TO A DEPTH
OF 300 METRES.

The first watch inspired by the partnership between Panerai and the Challenger of Record of the
36th America’s Cup is the SUBMERSIBLE LUNA ROSSA, a diving watch water-resistant to a depth
of 300 metres (30 bar) with a case made of carbotech, the innovative material based on carbon fibre
introduced into the world of high quality watchmaking by Panerai. W ith its qualities of lightness,
resistance to exter nal shocks and freedom from corrosion, carbon fibre material is also used to
make the AC75 monohull, a picture of which is engraved on the titanium back of the watch, together
with the Luna Rossa logo and the America’s Cup profile.

The striated matt black appearance of the case (47 mm) arises from the particular arrangement of
the carbon fibres and it gives every watch a sports look, high tech and very distinctive. Enhancing
the strong personality of this watch are the unidirectional rotating bezel for calculating the duration
of a dive, also made of carbotech, and the dial, whose special texture conceals a fascinating
secret: pieces of the sails of the Luna Rossa have been applied to it. The indications on the dial
are clearly visible in all situations - including underwater - and several details stand out with their
red colour: the small seconds hand at 9 o’clock and the central hand indicating the second time
zone which, when set up, will enable the start time of the races of the 36th America’s Cup to be
followed even if they are taking place on the other side of the world.

The new Submersible Luna Rossa is fitted with the P.9010/GMT Manufacture movement, which is
automatic with a bidirectional oscillating weight and two spring barrels, giving a power reserve of
three days. As well as displaying the duration of a dive, the watch has a second time zone, a date
window at 3 o’clock and a small seconds dial at 9 o’clock. It is supplied with a light, strong and
waterproof black rubber strap, with a brushed titanium buckle.

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SUBMERSIBLE
                                   LUNA ROSSA - 47mm

                                                         PA M 0 1 0 3 9

T E C H N I C A L I N F O R M AT I O N

M OVE M E NT: A u t om a t i c m e c h a n ic a l, P. 9 0 1 0 / G M T c a lib re , e n t ire ly e x e c u t e d b y
Pa n e ra i . 13 ¾ l i gn e s, 6 m m t h i c k , 3 1 je w e ls , 2 8 , 8 0 0 a lt e r n a t io n s / h o u r, I n c a b lo c ®
an t i -sh oc k de vi c e , t w o ba rre l s.
FU NCT I ONS : Hou rs, m i n u t e s, sm a ll s e c o n d s , d a t e , s e c o n d t im e z o n e , c a lc u la t io n o f
im m e rsi on t i m e .
CAS E : 47 m m , c a rbot e c h . U n i d ire c t io n a l ro t a t in g b e z e l. T it a n iu m b a c k w it h b la c k
coa t i n g. D e vi c e prot e c t i n g t h e c ro w n ( p ro t e c t e d a s a t r a d e m a r k ) in c a r b o t e c h .
DI AL: gre y w i t h sa i l c l ot h , l u m i n o u s h o u r m a r k e r s a n d d o t s . Da t e a t 3 o ’ c lo c k , s m a ll
se c on ds a t 9 o’ c l oc k .
POW E R RE S E RVE : 72 h ou rs.
WAT E R- RE S I S TANCE : 30 ba r ( ~ 3 0 0 m e t re s ) .
STRAP: bl a c k c a ou t c h ou c st ra p, t r a p e z o id a l b r u s h e d t it a n iu m b u c k le .

*Pa n e ra i i s n ot t h e ow n e r of t h e I n c a b lo c ® t r a d e m a r k .

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