POST EVENT REPORT FUTURE OF PAYMENTS, RETAIL AND ECOMMERCE IN AFRICA - Terrapinn
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14 – 15 March 2017
Cape Town International Convention Centre
Cape Town, South Africa
POST EVENT REPORT
Brought to you by:
PART OF:
FUTURE OF
PAYMENTS, RETAIL
AND ECOMMERCE
IN AFRICA
www.terrapinn.com/seamlessafrica
2
EXECUTIVE THANK YOU TO 3
SUMMARY OUR SPONSORS
SHOW NAME Seamless Africa 2017
AND PARTNERS
Seamless is the key meeting place for this brave new world of
commerce. It is a new event built on 20 years of experience – a GOLD SPONSORS
seamless continuity from Africa’s largest and longest running
ABOUT conference focused on cards and payments, to a dynamic summit
and large scale exhibition bringing together the converging worlds of
payments, retail and ecommerce.
Visa Inc
ACI Worldwide
Oberthur Technologies SILVER SPONSORS
Cradlepoint
Toshiba Global Commerce Solutions
Zebra Technologies
SPONSORS Bizerba Southern Africa Pty Ltd
SES-Imagotag
NCR
Bytes Managed Solutions
UL Transaction Security
Discover Global Networks
Shenzhen Yuanmingjie Technology Co., Ltd.
BRONZE SPONSORS DELEGATE & VISITOR
DATES 14 – 15 March 2017
LOUNGE SPONSOR
VENUE Cape Town International Convention Centre
SHOW SIZE 800m2
SPONSORS AND 66 Sponsors and exhibitors were represented
EXHIBITORS
ATTENDEES 1726 attendees from 43 countries ASSOCIATE SPONSOR KNOWLEDGE PARTNER PAVILION PARTNER
New venue
NEW FOR 2017 New brand
New experience
WEBSITE www.terrapinn.com/seamlessafrica
2018 DATES 5 – 6 March 2018, Cape Town International Convention Centre
“ACI SEES SEAMLESS PAYMENTS AFRICA AS A CRUCIAL PART OF “VERY INSIGHTFUL ON THE FUTURE OF BANKING AND HIGHLY
OUR MARKETING EFFORTS IN AFRICA. WE GET TO CONNECT INTERACTIVE WITH VIEWS FROM ALL OVER THE WORLD.”
WITH EXISTING CLIENTS, MEET NEW PROSPECTS AND DISCUSS - Chris Kabagambe, Managing Director, Top Finance Bank, Kenya
WAYS WE CAN COLLABORATE AND IMPROVE THEIR BUSINESS”
– Paul McMeekin, Director-Marketing, ACI Worldwide
“SEAMLESS AFRICA 2017 HAS PROVIDED ME WITH
USEFUL INSIGHTS, A PERFECT PRESSURE COOKER TO
“IT WAS AN EXCEPTIONAL EVENT AND WELL ATTENDED. MEET THE PEOPLE AND COMPANIES SHIFTING THE
I LOOK FORWARD TO FUTURE SEAMLESS CONFERENCES.” COURSE OF PAYMENTS ON THE CONTINENT”
– Lorien Gamaroff, CEO, Bankymoon – David Gerbrands, Head Banking Advisory, RaboBank
“THE OPPORTUNITY TO NETWORK WITH GREAT MINDS
ACROSS AFRICA IS INVALUABLE.”
- Ayobami Adegoke, Team Lead, Corporate Segment, Digital Banking Unit,
eBusiness Group, First Bank of Nigeria
ATTENDEE BREAKDOWN
1726 BANKS, RETAILERS AND ETAILERS ATTENDED FROM 531 COMPANIES AND 43 COUNTRIES.
SEAMLESS AFRICA BY INDUSTRY
10%
6%
EUROPE
8%
USA
48% 30% 10% 7% 5%
26% ASIA
REST OF
AFRICA
50%
Banks Retailers & eTailers Financial Institutions Government Telco’s
SOUTHERN AFRICA
COUNTRY REPRESENTATION EXHIBITION ATTENDEES
BELGIUM KENYA SLOVAKIA
CEO, CIO, COO, CFO Head of Africa Head of Mobile
BOTSWANA LATVIA SOUTH AFRICA Payments
CANADA MALAWI SPAIN
CHINA MALAYSIA
SWAZILAND
CYPRUS MAURITIUS
DEMOCRATIC REPUBLIC MOROCCO TAIWAN
OF THE CONGO MOZAMBIQUE UGANDA
DENMARK NAMIBIA UKRAINE
EGYPT NETHERLANDS UNITED ARAB EMIRATES
ETHIOPIA NIGERIA UNITED KINGDOM
FRANCE PORTUGAL
UNITED REPUBLIC OF
GERMANY REPUBLIC OF KOREA
GHANA RUSSIAN FEDERATION TANZANIA
INDIA SAINT KITTS AND NEVIS UNITED STATES Head of Technology Head of Mobile Head of Product Head of Digital
JAPAN SINGAPORE ZIMBABWE Strategy Development Security8
KEY BUYERS INCLUDED 9
AB BANK BIDVEST BANK I & M BANK KENYA STANDARD CHARTERED BANK MALAYSIA
ABSA BITPESA INTERNATIONAL FINANCE STEWARD BANK
CORPORATION
ACCESBANQUE MADAGASCAR CAPITEC SOUTH AFRICA SWAZIBANK
INVESTEC BANK
ACCESS BANK NIGERIA CBZ BANK ZIMBABWE
JAMII BORA BANK TOP FINANCE BANK UGANDA
ACCESS BANK TANZANIA CITIBANK FINTECH (USA)
KENYA BANKERS ASSOCIATION KBA-IBSL TRUST MERCHANT BANK DRC
AFRASIA BANK CITIBANK, SOUTH AFRICA
KENYA COMMERCIAL BANK TYME CAPITAL
AFRICAN BANK CO-OPERATIVE BANK OF KENYA
KEYSTONE BANK UBANK
AIRTEL MONEY, DRC DIAMOND BANK, NIGERIA
MALAWI SAVINGS
AWASH INTERNATIONAL BANK ETHIOPIA UBER
DOPAY
NATIONAL BANK OF KENYA
BANC ABC UNITED BANK FOR AFRICA NIGERIA
ECOBANK GHANA
NATIONAL COMMERCIAL BANKS,
BANCO COMERCIAL E DE MAURITIUS UNITED BANK FOR AFRICA UGANDA
ECOBANK NIGERIA
INNVESTIMENTOS, MOZAMBIQUE
NEDBANK NAMIBIA UNITED BANK OF ETHIOPIA
FASTACASH
BANK OF ATHENS SOUTH AFRICA
NEDBANK SOUTH AFRICA
BANKYMOON FIDELITY BANK, NIGERIA USEREMIT.COM
NMB BANK ZIMBABWE
BANQUE COMMERCIALE DU CONGO FINANCE BANK VODACOM
(BCDC) RABOBANK
FIRST BANK OF NIGERIA VUGAPAY
BARCLAYS AFRICA ZAMBIA RAND MERCHANT BANK SOUTH AFRICA
FIRST BANKING CORP HOLDINGS
WALA
BARCLAYS INNOVATION AFRICA ZIMBABWE SA RESERVE BANK
FIRST RAND BANK SOUTH AFRICA WORLDREMIT
BARCLAYS KENYA SANLAM
BARCLAYS SOUTH AFRICA FNB STANDARD BANK ZEEPAY
BARCLAYS UGANDA FNB EBUCKS SOUTH AFRICA STANDARD CHARTERED BANK ZOONA10 THANK YOU TO OUR 11
SPONSORS & EXHIBITORS
“A WELL ORGANISED CONFERENCE AND A QUALITY
NETWORKING OPPORTUNITY FOR INDUSTRY INSIDERS”
– Alon Stransky, Head: Africa Card and Cash, Nedbank12
THE PAST 13
CONFERENCE SPEAKERS
SEAMLESS AFRICA BROUGHT TOGETHER THE
ENTIRE PAYMENTS AND COMMERCE ECOSYSTEM
TO DISCUSS, DEBATE AND EVALUATE ALTERNATIVE
PAYMENT STRATEGIES AND TECHNOLOGIES, LORIEN GAMAROFF
CEO, Bankymoon,
DAVID GERBRANDS
Head Banking Advisory,
ANDREW TAKYI-APPIAH
Managing Director,
IGNATIUS COBBINA
Head: Cards & eBanking
DR. LANCE MAMBONDIANI
CEO, Steward Bank,
WHILST EXPLORING THE CHALLENGES,
South Africa RaboBank, Netherlands Zeepay, Ghana Operations, EcoBank, Zimbabwe
Ghana
OPPORTUNITIES AND TRENDS THAT AFRICA’S
LEADING BANKS AND DISRUPTORS HAVE TO OFFER.
The conference played a key role as the annual meeting place for banking experts,
fintech leaders, innovative disruptors and world-class solution providers from across MARC WESSELINK AYOBAMI ADEGOKE BADE ADESEMOWO ROB GILES ALFRAHA MMARE
Managing Director, Team Lead, Corporate Co-Founder and CTO, Head of Retail Banking, Vice President: Head of
the globe looking to plan, design, and operate payment solutions of the future. Start-up Boot Camp, Segment, Digital Banking Social Lender, Nigeria Diamond Bank, Nigeria Cards & Retail Banking,
Netherlands Unit, eBusiness Group, First Barclays, Uganda
Bank, Nigeria
The conference saw over 130 industry leaders and experts, from over 43 countries
come together to share some of the world’s most advanced payment strategies and
solutions, through world class conference sessions and business introductions. In
2017, the two day line-up featured incredible speakers from across the world, hosting
over 50 conference sessions, pre-event workshop, two full day workshops and 15
roundtable sessions.
RAI USMAN MUJAHID CHRIS KABAGAMBE MOHAMED EL GAZZAR TRICIA MARTINEZ VINCENT WAKABA
Head of Cards, Barclays, CEO/ Managing Director, Head of Credit & CEO & Founder, Wala, Head; Mobile Banking, Co-
Kenya Top Finance Bank, Uganda Collections – Retail & SB, United States Operative Bank, Kenya
“I ENJOYED THE CONFERENCE. GREAT SPEAKERS,
AlexBank, Egypt
INFORMATIVE SHOWCASE AND ROUND TABLES.”
- Eunice Ayuma Khaguli, Senior Program Manager- Private Sector Development (PSD),
Monitoring & Evaluation, Grants & Funding, IPE Global (Africa)
“ WELL DONE FOR PULLING OFF SUCH A SUCCESSFUL SHOW”
- Anthony Roux, Regional Business Director, Oberthur
JOHNSON ONDICHO GEZAHEGN DUGASSA UZOMA DOZIE CHIJIOKE DOZIE DAVID NDOME
Head: Electronic Payments, Director of Technology CEO, Diamond Bank, CEO / Co-Founder, OneFi, Head: Digital Banking,
Kenya Commercial Bank, Innovations, Awash Bank, Nigeria Nigeria National Bank of Kenya,
Kenya Ethiopia Kenya14 15
“THE DEMAND FOR MOBILE PAYMENTS
IS ON THE RISE, WITH 51% OF AFRICAN
CUSTOMERS FINDING MOBILE
PAYMENTS MORE EFFICIENT”THE SEMINARS
16 17
WE PROVIDED 2 DAYS OF BOUNDARY BREAKING CONTENT ON THE EXHIBITION FLOOR
– GIVING OUR ATTENDEES THE CHOICE OF 3 TECHNICAL SEMINARS TO ATTEND.
These “how-to” sessions covered the payments, ecommerce and retail industries. Attendees gained insights on:
• BFM: Reveal the potential of your business relationships • Path to brilliant commerce • Mobile Innovation for emerging markets
with SMEs • Digital signage solutions via satellite – attract and keep your • Fintech that drives e-commerce globally
• Regulatory Changes and Implementation of Payments Hub customers. • Online Stores: How to securely authenticate customers
• Selecting the right payment service provider – having a • Smart Retailing – Convergence of offline and online • Unlocking the potential of eCommerce through visa checkout
multi-currency and payment offering shopping. How ICT can enable a seamless, individualized • Identity Verification: biometric authentication and document
• The Complex payment landscape in 2017 journey for your customer. authentication
• The Future of Payroll Cards • How to take your offering multichannel – keeping brick and
• Blockchain for Banks – Payments as a focus area mortar retails alive
• Making retailers very profitable again
• Smarter stores, smarter experiences18
ONE-TO-ONE 19
PARTNERING
WITH SO MANY BUYERS AT THE EVENT, WE
UNDERSTAND THE IMPORTANCE OF NETWORKING,
WHICH IS WHY WE DIDN’T LEAVE ANYTHING TO
CHANCE. WE MADE SURE EVERYONE LEAVES
THE EVENT HAVING MET ALL THE PROSPECTS
THEY NEEDED TO. OUR NETWORKING ACTIVITIES
INCLUDED THE FOLLOWING:
1-2-1 PARTNERING IN OUR MEETING HUBS
To ensure that our sponsors and exhibitors met with their key prospects at the event we facilitated
over 1300 pre-arranged meetings which took place in our dedicated networking hub.
With 8 tables of meeting space, the area was fully utilized across the 2 days, with additional onsite
introductions organized by the Networking team.
THE NETWORKING PLATFORM - JUBLIA
VIPs, delegates, visitors, sponsors and exhibitors all have access to this networking platform allowing
attendees to connect prior to the event to pre-arrange meetings.
SPONSORS HAD 1-ON-1 MEETINGS WITH VARIOUS BUYERS ACROSS AFRICA
Here are a few examples of who they met with:
• IGNATIUS COBBINA - Head: Cards & eBanking Operations, Ecobank Ghana Limited “REALLY HELPFUL TO DIRECT OR ENABLE APPROPRIATE
• DAVID GERBRANDS - Head Banking Advisory, Rabobank
• ARNAUD BAZERQUE BACHA - Manager - Product & Innovation, International Card Processing
NETWORKING. IT IS VERY UNLIKELY THAT I WOULD HAVE ACCIDENTLY
Services Ltd BUMPED INTO RELEVANT CONTACTS IN SUCH A BIG CROWD.”
• EDWIGE TAKASSI KIKPA - Deputy General Manager, ProCredit Bank Congo S.A.R.L. - Andre Holtshausen, COO, PayProp
• ROSTAN SCHWAB - Senior Investment Office: North Africa, International Finance Corporation
• ROBSON TOMU - ICT Manager, N.M.B. Bank
• OYEBODE OYEGOKE-AKANDE - Head of Cards, Ecobank Nigeria
• AYOBAMI ADEGOKE - Team Lead, Corporate Segment, Digital Banking Unit, eBusiness Group, First
Bank of Nigeria
“IT REALLY IS A STUNNING TOOL.”
• JOHN B KAWEESI - Head of Retail Banking, U.B.A. Uganda Ltd - Freda Gray, COO, Matchi.Biz
• JACO BRAND - Application Configurator: Payment Systems, Bank Windhoek
• ALFRAHA MMARE - VP & Head of Cards, Barclays Bank
• BERTIE REYNEKE - Chief Operating Officer – Operations, Trustco Bank Namibia20
MARKETING 21
CAMPAIGN
SEAMLESS AFRICA DELIVERED A POWERFUL MULTI-CHANNEL MARKETING
CAMPAIGN THAT ACHIEVED IMPRESSIVE RESULTS. BY PARTNERING WITH THE
RIGHT MEDIA TO REACH THE RIGHT AUDIENCE, WE ENSURED THAT SEAMLESS
AFRICA 2017 STAYED FRONT OF MIND WITH BANKS, FINANCIAL INSTITUTIONS,
RETAILERS AND ETAILERS.
The Seamless Africa marketing campaign utilised every channel possible and reached an audience
of over 1 million:
• Website – 25 220 overall impressions
• Online advertising with a reach of over 921 500
• Widespread digital and social media campaigns with a global reach
• Event showguide distributed to all our visitors onsite
• Promotion and branding onsite
ASSOCIATIONS
MEDIA PARTNERS
“IT WAS REALLY GREAT SHARING OUR EXPERIENCE AND ALSO
LEARNING FROM OTHERS IN THE INDUSTRY. I ALSO MADE SOME
VALUABLE CONTACTS. THANK YOU FOR INVITING US TO BE PART
OF THE CONFERENCE. LOOKING FORWARD TO NEXT YEAR.”
Bade Adesemowo, Co Founder & CTO, Social Lender, Nigeria22
HOW WE SPREAD THE WORD 23
OFFLINE ONLINE
BROCHURE
THE BROCHURE We distributed our brochure to our own
With Seamless Africa being the largest commerce database of banks, retailers and etailers as
exhibition and conference we used the brochure to well as through all of our media partners,
invite buyers from all over the world. which led to a total of 580 people downloading
the brochure prior to the show.
The brochure was a great platform to showcase
all of the Seamless Africa exhibitors and to let
our customers know why they need to attend.
THE VISITOR TICKET EMAILS
The Seamless Africa visitor ticket was another way to let people know A total of 162 emails were sent to our own database.
who they would be able to meet on the expo floor.
Over 8000 people received the visitor ticket.
BILLBOARD
The Seamless Africa billboards were placed within the Cape Town city centre in order to attract the right buyers and
visitors to our show.
SOCIAL MEDIA
Facebook and Twitter were the 2 main social media platforms that were used before and during the show.
Approximately 17 000 people were reached via our social media advertising campaigns.24
SPONSOR AND 25
EXHIBITOR
MARKETING
SEAMLESS AFRICA PRIDES ITSELF ON MAKING SURE
THAT OUR CLIENTS MEET THE RIGHT PEOPLE TO
CREATE NEW BUSINESS OPPORTUNITIES.
We can tell the world how great Seamless Africa is, but it’s much more convincing coming from the
sponsors and exhibitors who invest their time and money in being present at the show.
That’s why our exhibitors who promote their involvement in the show so heavily ultimately have the
busiest stands. Seamless Africa creates unique marketing packs for each sponsor and exhibitor.
How did our exhibitors promote themselves?
Personalised html invites
Banners
Email signatures
Copies of the brochure and visitor tickets.
Visit A.C.I Worldwide at Register for your free expo pass for Seamless
Seamless Africa 2017. Africa to:
Join over 2 000 attendees at o Shop for new technologies and solutions.
Africa's largest payments and o Discover innovative ideas to stay
ahead.
retail exhibition.
o Start new partnerships to grow your
Register for FREE now. business in 2017 and beyond.
o Attend free demos and event
highlights for 'how to' ideas you can
Visit us at stand 30 at action immediately
o Network with the 'who's who' of the
Seamless Africa for fantastic African payments and retail industry.
offers!
+ 2 000
attendees
22 African
countries
60
exhibitors
REGISTER
FOR FREE “GREAT CONTENT
WITH DIVERSE THEMES
We look forward to seeing you at the show,
AND SPEAKERS.”
- LeRoy Barnes, Head of
Product: International Banking,
Absa Bank“SEAMLESS PAYMENTS AFRICA 2017 WAS A FANTASTIC EVENT, WHERE INDUSTRY AND THOUGHT LEADERS GATHERED
26 TO EXCHANGE IDEAS AND LESSONS LEARNT IN THE EVER FAST-CHANGING AND CHALLENGING WORLD OF PAYMENTS.” 27
– Larry Toh, Head of Digital Banking, IT & Operations, Standard Chartered Bank, Malaysia
“IT WAS ENJOYABLE AND PRODUCTIVE” “THE AGENDA WAS FULL OF INFORMATION THAT IS USEFUL AND
– Agrippa G.R Mugwagwa, Executive Director, Retail Banking & e-commerce IMPACTFUL TO PAYMENTS PROFESSIONALS AND RETAILERS.”
Division, FBC – Phil Hogg, Author, The Challenging Payments Ecosystem, Canada28
GO SEAMLESS
IN 2018
GET INVOLVED
SPONSOR • SPEAK • EXHIBIT
If you’d like to become an exhibitor, sponsor or speaker at Seamless
Africa 2018, Call Kemantha Chetty on +27 (0) 11 516 4077 or email
Kemantha.Chetty@terrapinn.com
www.terrapinn.com/seamlessafricaYou can also read
