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With
DEPARTURE DATE:
May 30, 2015 (Chambéry)
WWW.THESUNTRIP.COM
@THESUNTRIP
June 6, 2015 (Milan EXPO 2015) #SUNTRIP2015
MAIN PARTER - EXPO 2016 Antalya
The Sun Trip 2015 is proud the have a strong collaboration with EXPO 2016 Antalya Agency.
After Astana EXPO 2017 during the first editon, in 2015 our solar adventurers will promote the EXPO Turkish event, from
Milan to Turkey.
OFFICIAL START - Milan EXPO 2015
The Sun Trip 2015 will depart from Milano (EXPO GATE) with the patronage of EXPO IN CITTA.
EXPO Milano 2015 is a global event that will attract over twenty million visitors in five months, with repre-
sentants from about 100 countries all around the world.
PAVILLON FRANCE - Milan EXPO 2015
The French Pavillon will be partner of the Chambéry-Torino-Milan prologue , hosting our adventurers.
PRE-DEPARTURE EVENT - Edison
One of the the most important energy utility company on the planet. The pre-departure event (press
conference and parade) will be organized with Edison «Expo in città», on friday June 5, 2015.
MAIN FRENCH PARTNER - EDF
Like in 2013, a partnership is under discussion with EDF, one of the the most important energy utility
company on the planet.
BIKE COMMUNAUTIES - Cyclopride & Bisikletliler Dernergi
In Milan Cyclopride communauty will organize a great parade of bike around our solar adventurers. In
Turkey Bisikletliler will be part of the organisation, mobilizing its members all over the country.
And also :
The Sun Trip adventure
At first, it was only an idea crossing my traveller’s mind, then it
became a dream, a goal and an international success. The Sun
Trip was born in 2013 and for this second edition taking place
in 2015, we aim at pushing the dream further and wider.
Participants to the first edition brought that concept to life,
going from France to Kazakhstan, finding on their way the
attention and the support of the people they met.
At a rate of 200 or 100 km per day, whether they were racing or
discovering, the pioneers of the Sun Trip demonstrated that it
was possible and useful to travel with solar cycles. These
innovative machines are paving the way for energy freedom,
along the path of freedom of movement.
Carrying again that spirit of liberty without a constrained route,
the Sun Trip adventure continues this year with 43 participants
from fourteen different countries.
We will organise a prologue to the adventure from France
(Chambéry) and an official start from Italy, Expo Milano 2015, in Florian Bailly
collaboration with the French Pavilion. The goal will be Turkey, Solar adventurer
with two chechpoins in EXPO 2016 Antalya and Kayseri.
Creator of the Sun Trip
Director - Sun Trip Company
This EXPO-to-EXPO project supported by the Bureau
International des Expositions, aiming more than ever at www.thesuntrip.com
starting a conversation with a large public, along the road organisation@thesuntrip.com
separating the two cities, and beyond!
The adventure is just beginning ! The
MILAN - EXPO 2016 ANTALYA - MILAN
Solar pannels
SUN TRIP 2015 PARTICIPANTS
The Sun Trip team is pleased to introduce the Sun Trip 2015 participants! We Batteries and regulators
recorded a hundred applications and finally selected 43 profiles.
14 countries are represented, with 35 men and 8 women (3 of them travelling in
solo) aged from 18 to 75 years!
Electric motors
19% of the selected participants do not have any experience with long-distance
bicycle travel, 47% already cycled some distance in the past and the remaining
Ultra-modern equipment, allowing
35% are hardcore adventurers! to ride up to 300 km per day in total
energetic autonomy!
FRANCE TECHNICAL PROGRESS
ITALY Solar pannels
BELGIUM
CANADA
SPAIN
SWITZERLAND
AUSTRIA
CZECH REPUBLIC
WALES Adventurers who go to meet the people in a
spirit of brotherhood and promotion of solar
energy.
POPULAR ENTHUSIASM
SUN TRIP 2015 FIRST SOLAR BIKE
Everywhere on the world, solar bikes create MEDIA INTEREST
the event and attract the medias.
THE PROLOGUE SUN TRIP 2015
Chambéry - St Jean de Maurienne - Turin - Pavillon France EXPO 2015
On Saturday, May 30, 2015, some participants will set off for a prologue 300 km
from Chambery (France) at 12.15 pm. They will stop in Saint-Jean-de-Maurienne
for the first night.
On Sunday, May 31, they will cross the Mont Cenis pass (2 083 m) and will then
stay in Turin (Italy), welcomed by the authorities of the city and remaining in the
center on Monday June 1 (Piaca Del Castello) for demonstration and press
meeting.
3 officials city stage :
On tuesday June 2, the adventurers will make a break in Santhia, welcome by the
Mayor.
They will arrive at Milano EXPO 2015, in collaboration with France Pavilion, on Chambéry - St Jean de Maurienne - Turin
June 3.
This prologue will be made as a group, in a spirit of sharing and promoting solar Des événements de dimension
cycles.
internationale à Milan
ITALIE
FRANCE
Mont Cenis - Dimanche 31 mai 2015
The
SUN TRIP 2015 ROUTE
MILAN - EXPO 2016 ANTALYA - MILAN
The Sun Trip 2015 will depart from World Expo Milano – (EXPO GATE-,
Saturday June 6, 2015.
This 2015 edition will visit about 10 different countries with a special
focus on Turkey. A loop in a way or another !
The participants will have to go through checkpoints, in EXPO 2016
Antalya and Cappadocia, but they can choice their routes between them.
In any case, the distance will be around 7 000 km !
A official press conference will be plan in Antalya.
BIE SUPPORT
« I believe that The Sun Trip is a beautiful example of eco-friendly behaviour and of
an “EXPO to EXPO” event that involves the public and promotes Expos and their
principles of sustainability and respect for the environment.
Your last project of Sun Trip between Savoie in France and Astana was very
successful anf generated enthusiasm among the public. I sincerely hope that this
edition 2015 of Sun Trip will follow the same path and connect and bring our future
Expos closer to each other.
Please rest assured of my support in this extraordinary endeavour».
SUN TRIP 2015 CONNECTED COMMUNICATION STRATEGY
New in 2015, this MOBILE
communication tool will SITE WWW.THESUNTRIP.COM
allow the public to follow Oofficial website hosting the
the adventurers on the adventurers’ blogs, getting
move. up to 10 000 visits per day in
June-July 2013.
SHARE
Our main challenge in 2015:
improve the live sharing ability of
our adventurers, connecting MAP
people with images. Our major success in 2013
– Astounding addictive
Live GPS Map effect!
Embedded
Images
The Sun Trip Family
Connectivity: making Goals: A great part
people meet on the "Tag Me" and snowball effects. of the adventure are
road, stakeholders of
the links created
the project and
between participants;
increasing its
reputation.
In The Real World CONNECT
Social Networks
MEET
Designed in the spirit of a "Paris-Dakar" for the 21st century, the Sun
Trip is a solar bicycles event that aims at using the latest connectivity
SON PASCAL CONCERTS
technologies.
PLANNED SCHEDULE 2014-2015 COMMUNICATION PLAN 2014-2015
- WEBSITE www.thesuntrip.com is already online, and receives visits from
- March 2014 Project launch (key points) and opening of participant 134 countries worldwide since March 2014. The website will be translated in
registration. French, English and Russian. During the adventure, we can reach up to 10
000 visitors per day, like in our best moments in 2013. A great place of visibilty
- May - June 2014 First press release about Sun Trip 2015 « One
for our partners.
year before ».
- MOBILE APPLICATION / CONNECTING IMAGES Something new in
- September - October 2014 Presentation of the 43 selected parti- 2015 - A project to communicate better, in collaboration with a world leader
cipants and the Sun Trip 2015 route. in mobile telecoms.
- Begining of 2015 Press presentation opportunity in Paris, in colla- - OFFICIAL JERSEY Worn by all participants, provided to media and
boration with BIE and Pavilion France. partners. Logos of main partner and official partners will be present on the
jersey.
- Saturday May 30, 2015 Pre-departure of French participants in
Chambéry (France) and Saint-Jean-de-Maurienne. - LOCAL DEPARTURES Many adventurers will organize pre-departure acti-
vities from their hometown, which is an opportunity for visibility in local media.
- Monday June 1, 2015 Special day of public communication in
The official pre-departure event will take place in France, in Chambery,
Turin.
Savoie.
- Tuesday June 2, 2015 Special day of public communication in
- OFFICIAL PAVILIONS COMMUNICATION On the site of Expo Milan, we
Santhià.
can benefit from the media relay of the Italian, French and Kazakh Pavilion
- Wednesday June 3, 2015 Arrival of the prologue in Milan EXPO (partners), but also from each of the pavilions of countries represented on the
2015, welcomed by Pavilion France. adventure.
- Friday June 5, 2015 Official presentation of The Sun Trip with - DURING THE ADVENTURE All participants will be ambassadors of new
Edison in city center and cyclo parade with Cyclopride. energies, EXPO projects and of our partners in all country crossed, sponta-
neously meeting the media and people. Organizors will facilitate those
- Saturday June 6, 2015 Official departure of Sun Trip 2015, in contacts.
collaboration with Pavilion Italia and Turkey.
- End of June 2015 First arrivals in Antalya.
- Middle of July 2015 First arrivals in Milan at EXPO GATE
Castello Sforzesco. .
Media report Sun Trip 2013
In 2013, we created a brand new adventure: The Sun Trip – a solar bicycle rally gathe-
ring 31 participants featuring six different nationalities.
The departure was organized jointly with the National Institute for Solar Energy
(INES) and the Savoy Department with the support of Hervé Gaymard, former Minis-
ter of Economy.
The arrival was in Astana, Kazakhstan, with Astana EXPO 2017 being the main
sponsor for the event.
On their way across Europe, from France to Kazakhstan, adventurers were proudly
wearing the colors of EXPO 2017 - Future Energy.
The Sun Trip was also supported by EDF, one of the the most important energy
utility company on the planet. WORLD MEDIA MAP
Sun Trip 2013 in world media, from France to Kazakhstan.
A great succes for a first edition of an new kind of adventure,
obtained with a very limited communication budget.
SUn Trip 2015 already in media
One year before the departure, the participants are already attracting media interest.
Kazakh MEDIA
Sun Trip 2013 in Kazakh media, from Atyrau to From France to China, The Sun Trip is makinng noise!
Astana.
The communication in Kazakhstan was managed by
Astana EXPO 2017. SunTrip2013 movie in conferenceS
Over twenty projections in France and in the world.The
MILAN - EXPO 2016 ANTALYA - MILAN
@THESUNTRIP
#SUNTRIP2015 SUN TRIP COMPANY
17 Av. du Lac Léman - BP 411
/THESUNTRIP 73370 Le Bourget du Lac
/SUNTRIP2015 organisation@thesuntrip.com
/THESUNTRIP tech@thesuntrip.com
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