PRESS & INFORMATION 2020 - Dan-Form
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PRESS & INFORMATION 2020
YEET CHAIR
+25 new designs and 3 new
colours dominate the DAN-FORM design by
Denmark collection in 2020. Morten Georgsen
Plush upholstery or stringent lines, velvet
or our high quality artificial leather - the
2020 collection spans across multiple
styles and designs, with a red thread
of interesting design features and a
combination of function and Nordic
design.
Find your favorite from our wide range
and enjoy the beautiful designs and
details that characterise furniture from
DAN-FORM Denmark.
The DAN-FORM Denmark range has
been created in collaboration with
skilled designers.
EXPECT SOMETHING DIFFERENT
DAN-FORM DENMARK - IN SHORT OUR STORY
Founded in 1992, DAN-FORM Denmark The young and passionate Jørgen
designs and produces high quality furniture, Mensen just couldn’t help it. With sparkling
including dining chairs, barstools, armchairs, enthusiasm, he occupied the basement in
office chairs and tables. his house and in 1992 he created the first
OUR DESIGNS bentwood chair. A chair
We export our designs to more than 50 that would turn out to be
countries, and our customers are leading DAN-FORM Denmark takes pride the first cornerstone of
design stores, retail chains, architects and in our continuous work to create DAN-FORM Denmark.
renowned hotels, restaurants and bars. and find new designs that suit the
contemporary DAN-FORM brand. The JACKPOT chair was
DAN-FORM Denmark exhibits at leading introduced on the market
trade shows throughout the year. We work with talented Danish and since then DAN-FORM
New designs are introduced in Cologne in designers who bring both experience Denmark has evolved
January and in Milan in April. and innovation to our brand. Through by adding more designs
a careful selection process, the most as well as employees,
Furniture design from DAN-FORM Denmark contemporary, Nordic style designs widening the range to
is set at a pricepoint that makes the designs are selected for production under include tables, lounge and
available to the wider public. the DAN-FORM brand. bar chairs, and for a period
even accessories and lighting.
The latest design cooperations
include the famous Danish designer In 2014, Sanne Protin took over the CEO
duo Says Who, Danish designer position from Jørgen Mensen. Jørgen
Marianne Bjarløv and Danish Mensen is now Chairman of the Board as
designer Morten Georgsen. well as majority share holder of DAN-FORM
Denmark.
Under Sanne Protin’s leadership, DAN-FORM
Denmark has continued its steep growth
path, and introduced more collaborations
with external designers. continuing to be
innovative with our additions to the product
range, whilst staying true to our core
strengths of contemporary designs, high
quality and reasonable prices.
PRESS & INFORMATION 2020
REFERENCES
Furniture from DAN-
FORM Denmark is
all over the world.
We are a preferred
interior design partner
at several high-end
hotels, bars, restaurants,
airports etc.
The DAN-FORM
distribution model is
suitable for both smaller HOTEL NATALIJA RESIDENCE - Beograd, Serbia
and larger projects.
We carry stock of all HOTEL FORZA TERRA - Kotor, Montenegro
products from our
XL RESTAURANT & GRILL - Prague, Czech Republic
current range, most for
delivery within a few
weeks. STAGE RESTAURANT, COPULA THEATER - Hawaii
For larger projects, we
offer to manufacture
products from current
and previous ranges to
order, and we can also
offer fully customised
designs.
PRESS & INFORMATION 2020
WIRE NEW PU LEATHER
COLOUR
NEWS & TRENDS 2020
PAPER CORD PLUSH UPHOLSTERY
CLASSIC LINES DESIGN FEATURES
PRESS & INFORMATION 2020
”Our style is simple,
functional and filled
with character”
- Says Who, Danish designer
duo
EMBRACE
It is a great honour to introduce a fine range
of chairs this season.
Our strength is in the combination of good
DESIGNER design, thought-through solutions and solid
business understanding.”
Says Who
”We are Nikolaj and Kasper. We are Says Who.
Our style is rooted in the great traditions of
Scandinavian design, and its love for simplicity,
“Says Who is a
minimalism and functionality. We are part of question and a bold
the movement of New
Scandinavian Design. statement about
challenging our
Our cooperation
with DAN-FORM traditions and
expectations. It is a
Denmark has
been extremely
exciting, and
a uniting of the question that we
best skills from all
worlds. like to ask a lot. And
we invite you to take
part”.
DUAL
PRESS & INFORMATION 2020
”I believe strongly that design
gives most people more quality
in life... and that the design
world in general is based on too
much nonsense and too little
merit for the customer”
His designs are characterized by elegant
simplicity and exciting functions, and they -Morten Georgsen,
are sold globally. Morten always prioritizes danish designer
the “people´s judgment” opposed to the
“Hall of Fame” – although he has
received Pinnacle and Edward
Haimson Design awards. He is also a
ECLIPSE
juror at one of the most important design
awards in the world – The IF Design Award.
Apart from working with furniture Morten’s
talent is also mirrored in speakers, lamps,
DESIGNER logos and retail-concepts.
Morten Georgsen is the founder of By
Georgsen.
Morten Georgsen’s background is an
education in design -and product
management at Bang & Olufsen. During
his 9 years in the company he worked
with and learned from various high profile
designers. He added a university degree in
marketing in the 80’s.
After a few years in marketing/advertising
and at a furniture factory he founded his own
company. His idea was to make good design
JOMO
accessible to as many people as possible –
by moving them to another level design-wise.
PRESS & INFORMATION 2020
DESIGNER
Bjarke Boganik Nielsen
Bjarke Boganik Nielsen has a wealth
of international experience. Although
born and raised in the Western parts of
Denmark, Bjarke studied in England, and
soon after found his way to Paris, where his
interest for design was sparked. He went
back to Denmark to
start his design
career, and in
2005 he designed
the DOLPHIN chair
DESIGNER
with DAN-FORM Denmark.
Ebbe Gehl In 2008 Bjarke moved to Asia, and
Ebbe Gehl has worked in the furniture today runs a succesful design
industry for decades. Starting off with a company ”Boganik”.
furniture carpenter education in 1963, DOLPHIN
Ebbe moved on to working for architectual
companies and took up teaching furniture
design at Edinburgh College of Art 1967-69.
Since 1970, Ebbe Gehl has partnered with
Søren Nissen on creating beautiful furniture.
”There is something special
about the DOLPHIN chair. The
organic shape gives a sense
of life and movement - grace
Through the years Ebbe and Søren maybe. Definitely
have received numerous awards
something appealing”
for their unique, functional designs,
which have also brought significant
international recognition. -Bjarke Nielsen,
danish designer
PRESS & INFORMATION 2020
”DAN-FORM asked me to design an
DESIGNER upholstered armchair.
DREAMER
Marianne Bjarløv I always adored the old-fashioned wing
Marianne Bjarløv has a long design career chairs that form a cozy little space you can sit
within furniture. in. Therefore, I drew a chair with large ”wings”
Marianne has been designing furniture in that embrace protectively around your body.
collaboration with DAN-FORM for more than
a decade.
”.... it was a highly
exciting moment finally to
sit in the chair and feel the
real-time embracing of
my ”butterfly wings”.
-Marianne Bjarløv,
Danish designer
CLOUD
PRESS & INFORMATION 2020
DESIGNER, In-house ”I am passionate
Jørgen Mensen, founder of DAN-FORM about design and I
Denmark.
In 1992 Jørgen Mensen started his early
continuously strive for
productions in a small cellar in his home.
-Sanne Protin, growth”
In 2010 he won the prestigious ’Danish
Innovation Champ 2010’. He is designer and Managing Director
co-designer of more than 100 designs, e.g. DAN-FORM Denmark
the famous DOLPHIN
chair, BUTTERFLY DESIGNER, In-house
lounge chair, and the
JACKPOT chair.
Sanne Protin, Managing Diretor DAN-FORM
Denmark
Jørgen Mensen is
Sanne has worked for DAN-FORM since
now Chairman of the
2000. She has an eye for creating and
Board for DAN-FORM
finding designs that work for not only the
Denmark.
Nordic markets but also globally, and her
relentless efforts to bringing the best quality
to the market at affordable prices are
highly appreciated by our customers.
Sanne’s
uncompromised
focus on design,
innovation and
growth has
been
instrumental
to forming the
brand that is
DAN-FORM
NEW LEATHERS
today.
COMBINO
JACKPOT
PRESS & INFORMATION 2020
PRESS CONTACT
Press contact:
Marketing Manager
Lisbeth H. Sørensen
+45 53 88 72 12
ls@dan-form.dk
www.dan-form.com
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