PRICE LIST 2020 - KULTURFORMAT
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Price List 2020
2020 PRICE LIST 2020 PRICE LIST
TabIe of contents
ABOUT KULTURFORMAT . . . . . . . . . . . . . . . . . . . . . . 4
RING CITY LIGHT COLUMNS . . . . . . . . . . . . . . . . . . . 8
1ST DISTRICT CITY LIGHTS & CITY LIGHT-CHANGERS. . 10
KUNSTSTÜCK OUT OF HOME CULTURE AWARD. . . . 12
TELELIGHTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
ADVERTISING COLUMNS. . . . . . . . . . . . . . . . . . . . . 16
CULTURE COLUMNS . . . . . . . . . . . . . . . . . . . . . . . . 20
PLATFORM BOARDS . . . . . . . . . . . . . . . . . . . . . . . . 22
MINI-POSTERS ON LAMP POSTS . . . . . . . . . . . . . . . 26
MINI-POSTERS ON SWITCH BOXES . . . . . . . . . . . . . 28
SALZBURG & INNSBRUCK . . . . . . . . . . . . . . . . . . . . 32
CONTACTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
T & C. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
3
PREISLISTE 2018
About us Our
KULTURFORMAT offers every format for culture
Values
KULTURFORMAT stands for diverse, attractive and affordable advertising opportu-
Professionalism For me, your satisfaction is
nities. With our advertising space, we offer cultural professionals and event organ- We offer attractive, eye-catching, transparent and af- what counts . I attach great
isers a broad spectrum of options at special cultural rates. fordable advertising options . This will give you effective
importance to ensuring that
advertising impact even on a low budget .
Our goal is to make advertising in the cultural sector ve the right package, individually tailored to your needs . the smallest event receives
affordable for everyone . We offer the best adver- Our large and dense network of advertising space of- Customer focus the same high quality sup-
tising stage in Vienna and beyond for the smallest fers an almost complete coverage of the urban area At KULTURFORMAT, your wishes are our focus . We
port as the large cultural
happening or largest event . and, what‘s more, you can also advertise with us are constantly developing offers for our customers
throughout Austria . At KULTURFORMAT you have the that are tailored to individual requirements and fea-
institutions . That’s why I
As a 100% subsidiary of Gewista, our focus is on chance to choose from a wide range of advertising ture custom made advertising packages . have maintained long-stand-
complete service: From the initial consultancy to opportunities . ing partnerships with most
planning, media and production, to posting on the Future focus
of our customers . Muse-
street – KULTURFORMAT guides you through the entire We will create the perfect mix of media for your event: In the future, we wish to continuously expand our
process with the experience of Austria‘s largest outdoor from platforms in metro stations to the classic adver- networking in the domestic cultural scene and further
ums, concert halls, theatres,
advertising company . The final product should create tising columns, mini-posters on lamp posts and switch raise the quality of our products and services . cabarets, galleries and many
attention and leave you satisfied! No matter whether boxes, billboards, transport media and digital to those more benefit from our range
you advertise cost-effectively on a small scale or plan urban highlights, the City Lights and Telelights . Promotion of cultural diversity
of services, our many years
your advertising on a large scale, with us you will recei- Cultural enterprises and their interests are our focus .
Our goal is to support cultural diversity the best we of experience and our per-
can . So that even small initiatives get the public at- sonal commitment .
tention they deserve .
Daniela Grill
Managing Director
4
2020 PRICE LIST
Ring City Light Columns
Backlit and rotating, the City Light column is sure to attract attention, day
and night . It gives your marketing campaign the right setting . You can also
Around the book this striking medium individually .
Ring
It would be hard to
imagine the Ringstraße
in Vienna without City
Light columns; they of-
fer the best setting for
your cultural message LOCATION
DESCRIPTION BOOKABLE PRICES ASSEMBLY
in these very busy and DISTRICTS
stylish surroundings .
City Light columns by the week
1st District-Ring € 325 .00* € 46 .00
individually bookable starting day Thursday
Placement as either 4 City Lights per column or 2 as a Total-Look is possible .
Single subject Total-Look
118.5 118.5 118.5
1
1
T
T
176
EC
EC
BJ
BJ
SUBJECT 1
SU
SU
2 cm overlap
352
1
1
T
T
178
EC
EC
BJ
BJ
SU
SU
8 *Prices per column, plus 5% advertising tax and 20% VAT 9
2020 PRICE LIST
1 District City Lights &
st
City Light-changers
Our small but excellent backlit city light network in the city centre presents
your subject in the best environment in Vienna . It will be seen by both
Totally central affl uent customers as well as culture-hungry tourists . As special highlight
we offer the City Light-changer right on the Kärntner Ring just opposite the
The City Light is a Staatsoper .
design highlight in
Vienna‘s centre, the
fi rst district, which LOCATIONS
DESCRIPTION BOOKABLE PRICES ASSEMBLY
spotlights cultural DISTRICTS
advertising particu-
larly effectively . Take City Light-changer
1st district by the week € 1,180 .00** € 57 .50
5 pcs .
advantage of this Kärntner Ring starting day Thursday in a package in a package
bookable as a package
exclusive network of
superb locations for City Lights
by the week
30 pcs . 1st district € 112 .00* € 11 .50
your message . starting day Thursday
bookable as a package
118.5
175
10 *
Prices per piece, plus 5% advertising tax and 20% VAT 11
**
Price per package, plus 5% advertising tax and 20% VAT
2020 PRICE LIST Kunststück: The Out of Home Culture Award With Vienna as its hotspot and a nationwide, diverse 6 categories (fine arts, perfoming arts, music, cabaret, art and culture scene, Austria is unique . festivals and fairs/entertainment/literature/events .) The promotion of art, culture and events always Present your most beautiful advertisement this year, produces special “Kunststücke” . In order to select the and submit it to the 2nd national Out of Home Culture most beautiful of these “Kunststücke” in the Out of Award . The winning sujets from 2018 and more in- Home area, KULTURFORMAT created the national cul- formation on “Kunststück 2020“ can be found under ture award “Kunststück” . Every year the most beauti- www .kulturaward .at . ful subjects are awarded the “Kunststück” trophy in 12 13
2020 PRICE LIST 2020 PRICE LIST
Telelights
A highlight in our portfolio: Telelights . These backlit posters are located on
A1 telephone booths in absolutely premium locations . These exposed ad-
A highlight vertising spaces glow like beacons in a particularly exclusive environment .
In addition to Vienna,
you can also book
telelight networks in
other major Austrian
cities .
DESCRIPTION LOCATIONS FORMATS BOOKABLE PRICES ASSEMBLY
Telelights
2 Sheets by the week *
50 pcs . 1st–23rd District € 51 .00 € 11 .50
81 cm x 120 cm starting day Thursday
bookable as a package
Telelights
Lower Austria & 2 Sheets by the week *
50 pcs . € 31 .00 € 11 .50
Burgenland 81 cm x 120 cm starting day Thursday
bookable as a package
1+1 promo: 26 .12 .2019–04 .03 .2020 **
25 .06 .2020–09 .09 .2020 **
2 Sheets portrait
81
120
14 *
Prices per unit, plus 5% advertising tax and 20% VAT 15
**
Annual agreements and existing bookings excluded from promo
2020 PRICE LIST
Exclusive Advertising
Columns
Here, one or two images per column will present you in the best possible
light. Advertising columns also offer high market acceptance and have be-
Exclusive come an indispensable part of the cityscape and our portfolio to this day.
These well-established
forms of advertising
media offer an attrac-
tive platform at highly
frequented locations
throughout Vienna. LOCATION 8 SHEETS
DESCRIPTION BOOKABLE ASSEMBLY
They are real head-tur- DISTRICTS PORTRAIT
ners for cultural events
around Vienna such as Advertising columns
14 days
entire column, 2 x 8 sheets 1st–23rd District € 218.00* € 45.00
exhibitions, concerts, starting day Wednesday
individually bookable
festivals and films etc.
Advertising columns
14 days
half column, 1 x 8 sheets 1st–23rd District € 36.50* € 18.00
starting day Wednesday
bookable as a package
8 sheets portrait
168
238
16 *
Price per piece, plus 5% advertising tax and 20% VAT 17
2020 PRICE LIST
Culture Columns
Culture columns allow for a particularly large range of design options as we
offer the formats A0 landscape, A1 portrait and 4-sheet portrait as a creative
Versatile playground . From the 1st to the 23rd district, you will be prominently represen-
small posters ted in exclusively cultural company - all round success for your message!
Our culture columns
are visual highlights,
intended exclusively
for the cultural
industry . This exclusi-
vity increases the
acceptance and value
of the posted images
in every respect . LOCATION A1 A0 4 SHEETS
DESCRIPTION BOOKABLE ASSEMBLY
DISTRICTS PORTRAIT LANDSCAPE PORTRAIT
Culture columns
by the week
20 pcs . bookable as 1st–9th District € 16 .20* € 32 .40* € 64 .80* included
starting day Friday
a package
Culture columns
2nd –23rd by the week
50 pcs . bookable as € 3 .10* € 6 .20* € 12 .40* included
District starting day Friday
a package
1+1 promo: 27 .12 .2019–05 .03 .2020 **
26 .06 .2020–10 .09 .2020 **
4 sheets portrait
119
A1 portrait A0 landscape
59.5 119
168
84
84
20 *
Prices per unit, plus 5% advertising tax and 20% VAT 21
**
Annual agreements and existing bookings excluded from promo2020 PRICE LIST
Platform Boards
Take advantage of the advertising possibilities in the underground stations.
Advertisements here always enjoy the attention of waiting passengers.
Price-perfor-
mance ratio
Through the combina-
tion of high frequency
and excellent contact
quality, this adverti-
sing opportunity offers
an excellent price-per-
formance ratio.
LOCATION 4 SHEETS 8 SHEETS
DESCRIPTION BOOKABLE ASSEMBLY
DISTRICTS PORTRAIT PORTRAIT
Platform boards
bookable U2–U6, Ustraba by the month € 65.00* € 130.00* included
individually
8 Sheets portrait
168
4 Sheets portrait
119
238
168
22 *
Price per piece plus 5% advertising tax and 20% VAT 232020 PRICE LIST
2020 PRICE LIST
Mini-posters on lamp
posts and switch boxes
Classical cultural and event advertising . Mini-posters on lamp posts and
switch boxes offer cultural professionals and event organizers an attractive,
Unmissable eye-catching, reliable, legal, transparent and affordable advertising oppor-
tunity in Vienna . Positioned directly on the street, this form of advertising is
Situated right along easily noticed by car-drivers and cyclists as well as by pedestrians .
Vienna‘s main traffic
arteries, your subjects LOCATION DIN- MINIMUMBOOKING/
DESCRIPTION BOOKABLE PRICES
are assured exceptio- DISTRICTS FORMATS PC.
nal attention . Whether Mini-posters
by the week
along the Gürtel or on on lamp posts 1st District A1 € 12 .30* 110
starting day Wednesday
and switch boxes
the main entry and
exit roads to the city, Mini-posters
2nd –23rd by the week
this form of advertising on lamp posts A1 € 3 .90* 200
District starting day Wednesday
and switch boxes
is ever-present and
unmissable . Mini-posters regional
by the week
on lamp posts 2nd –23rd A1 € 4 .90* as available
starting day Wednesday
and switch boxes District
Mini-posters 2nd –23rd total post by the week
€ 4,90* as available
on lamp posts District (double A1) starting day Wednesday
1+1 promo (except regional): 25 .12 .2019–03 .03 .2020 **
24 .06 .2020–08 .09 .2020 **
total post (double A1)
59,5
A1 portrait
59,5
168
84
26 *
Prices per unit, incl. mounting, plus 5% advertising tax and 20% VAT 27
**
Annual agreements and existing bookings excluded from promo2020 PRICE LIST
Mini-posters
on switch boxes only
Mini-posters on switch boxes are particularly cost-effective and therefore
also ideal for small event organisers with a low budget . They are nonethe-
Cost-free areas less highly visible and have become an indispensible part of the cityscape .
This congenial form of advertising appeals to pedestrians, cyclists and
600 of these poster car-drivers in particular .
sites - in highly fre-
quented locations - are
exclusively available to
institutions which do
not have an advertising LOCATIONS DIN- MINIMUM BOOKING
DESCRIPTION BOOKABLE PRICES
budget, by the week DISTRICTS FORMATS /PC.
and free of charge
through our “Cost-Free Mini-posters by the week
1st District A2 € 7 .90* 50
Areas“ campaign . See on switch boxes starting day Wednesday
www .kulturformat .at
Mini-posters 2nd –23rd by the week
A2 € 3 .40* 100
on switch boxes District starting day Wednesday
1+1 promo: 25 .12 .2019–03 .03 .2020 **
24 .06 .2020–08 .09 .2020 **
A2 portrait
42
59,5
28 *
Prices per unit, incl. mounting, plus 5% advertising tax and 20% VAT 29
**
Annual agreements and existing bookings excluded from promoFurther advertising options available on request.
2020 PRICE LIST 2020 PRICE LIST
DESCRIPTION FORMAT DURATION PRICE
Salzburg & Innsbruck
1 sheet Minimum run time *
Advertising column € 8 .80
portrait 14 days
2 sheets Minimum run time *
Advertising column € 25 .90
portrait 14 days
Progress Advertising is proud to promote cultural advertising and offers 4 sheets Minimum run time *
Advertising column € 34 .50
portrait 14 days
this sector numerous cultural advertising possibilities in Salzburg and
Festival city Innsbruck . A-stand-billboards, advertising columns as well as three-sided
*
Entire column deluxe 16 sheets 4 weeks € 452 .00
displays are ideally suited for announcing events, premiers, exhbitions,
Cultural events are performances and promotions .
an especially import- Entire column 16 sheets 4 weeks € 370 .00
*
ant subject in the city
of Salzburg . The city A-stand *
1 sheets 14 days € 18 .50
of Mozart stands out Salzburg
because of its festivals
Three sided display by the week *
and also its numerous 1 sheets € 7 .70
Salzburg Posting every Monday
other cultural events .
20 three sided displays **
2 sheets portrait 4 weeks € 2,141 .00
Innsbruck
Junction box advertising A1 *
A1 by the week € 10 .20
Innsbruck
Junction box advertising strips *
19 .8 cm x 84 cm by the week € 4 .60
Salzburg
*
€ 62 .00 rental
Telelights 81 cm x 120 cm by the week
€ 16 .00 mounting
8 Sheets
portrait
4 sheets 168
Telelights portrait PROGRESS
2 sheets 2 sheets
1 sheet 2 sheets
portrait portrait 119 Außenwerbung Ges .m .b .H
portrait landscape 84 81
238
59.5 119 Salzburg: (+43 662) 43 92 24-0
168
119 Innsbruck: (+43 512) 90 98 80
120
84
84
www .progress-werbung .at
A1
32 *
Price per piece plus 5% advertising tax and 20% VAT 33
**
As a packageGeneral Terms & Conditions (T&C)
2020 PRICE LIST
1 General posters in color due to certain printing in case of referendums or the like, as MP: up to four weeks before the be-
These GTC shall apply to billboard ad- inks or due to weather effects. Adver- far as required for election advertising; ginning of the term 0%; subsequently
vertising contracts between KULTUR- tisements for competitors of Principal d) in case of the failure to observe up to three weeks before, 20%; up
FORMAT GmbH („KULTURFORMAT“) is possible without limitation. the terms of payment after granting to two weeks before, 40%; and up
and business enterprises („Principal“). a grace period of 3 days, whereby in to one week before the beginning of
They do not apply to consumers. 6 Term such a case KULTURFORMAT is enti- the term, 100%. LF, BT, Kultur-CL and
The agreed term shall refer to the tled to remove or cover posters wi- TL: up to 10 weeks before the begin-
2 Advertising media term for which KULTURFORMAT thout further reminder. ning of the term, 0%; subsequently,
Subject of these GTC are the following agrees to the posting upon delivery In case of a justified cancellation by up to eight weeks before, 10%; up to
advertising media: Miniposters („MP“), under Clause 4. KULTURFORMAT under a) or b), Prin- five weeks before, 20%; up to three
advertising columns (Litfasssäulen – In case of delayed delivery of the pos- cipal is entitled to cancel the contract weeks before, 40%; and up to two
„LF“), Kultur-City Light-Säulen Ring, ters by Principal (see Clause 4), the in accordance with Clause 12 and weeks before beginning of the term,
Kultur-City Light-Wechsler Ring and timely and complete fulfillment of the subject to the legal consequences 100%. If the order is booked within
Kultur-City Lights-1. Bezirk (jointly re- contract cannot be guaranteed, and thereunder up to four calendar weeks four weeks before the beginning of
ferred to as „Kultur-CL“), railway plat- the full term will be charged; the term before the start of posting. After this the term, cancellation free of charge
form billboards („BT“) and Telelights will not be extended in such case. point in time, Principal shall pay the is further possible within 48 hours of
(„TL“). entire fee. The possibility to deliver the placing of the order.
7 Warranty and exclusion of liability substitute posters in accordance with Production costs already incurred
3 Offer and acceptance of contracts KULTURFORMAT does not warrant the dates in the posting calendar or shall be paid in full in each case. The
Offers by KULTURFORMAT are that the objects furnished with the the agreed delivery dates shall remain cancellation fee will be credited if the
non-binding. The acceptance of an announcements according to con- unaffected. In this case, Principal shall order is carried out in the same extent
offer by KULTURFORMAT and any ch- tract are continuously in operati- pay the entire fee. under the agreed terms in the same
ange to contracts requires the writ- on and continuously visible for the In case of a justified cancellation media within four months (but in the
ten form (E-Mail). KULTURFORMAT agreed term. KULTURFORMAT will by KULTURFORMAT under c), KUL- calendar year of the respective first
reserves the right to reject contracts not replace or pay compensation for TURFORMAT shall have to claim to placement of the order), subject to
without stating reasons. The passing any damaged announcements or an- payment; this shall not result in any availability.
CONTACT on of booked advertising spaces is
not permitted.
nouncements not replaced in time.
Limitations or disruptions of a tempo-
claims to damages for Principal.
In case of a justified cancellation by 13 Use of image and data material
rary nature, of any kind or any reason KULTURFORMAT under d), Principal For the purpose of market commu-
4 Paper quality, colors and delivery whatsoever shall have no effect on shall remain obligated to pay the enti- nications, KULTURFORMAT makes
Principal shall deliver the posters and the order and do not entitle Principal re fee under Clause 12. photos and movies of its advertising
the spare posters set out in % of the to request reimbursement of fees or media. Principal agrees in this cont-
order volume as follows in the follo- other compensation. 10 Additional fees and reimburse- ext that the affixed subject as well as
wing paper quality, always in non-re- Any reimbursement for consequential ment of costs all data material made available (e.g.
flective colors, free house 14 days be- damages, with the exception of in- Principal shall pay the following additi- subjects or advertising spots) may be
fore the start of the posting as follows: tentional or grossly negligent mistake onal fees and reimburse the following used for such purposes.
MP: by KULTURFORMAT, is excluded. This costs:
100-115g/m2, wood-free, one-sided, shall particularly apply to production • Fees for special services, e.g. 14 Intellectual property rights of
glazed, no blueback; folded; 25% spa- costs for posters. Any liability for ad- packaging, customs, folding costs, KULTURFORMAT
re posters vertising effectiveness is excluded. shipping costs, affixing tapes, pos- The use of an advertising concept
Delivery address: Claims to damages for postpone- ting outside of regular posting cir- developed by KULTURFORMAT for
Franzosengraben 5, 1030 Vienna ments of postings or omission of pos- cuit, agreed return shipment of un- the advertising presence in another
KULTURFORMAT GmbH DANIELA GRILL LF and BT: ting for the reasons set out in Clause used posters. media requires the written consent of
Managing Director 100-115g/m2 , wood-free, one-si- 5 are excluded. • If Principal has supplied translucent KULTURFORMAT.
Litfaßstraße 6 ded, glazed; in one sheet, unfolded, paper: costs for underlay paper and
Tel: +43 1 79 62 640 flat on pallet; 20% spare posters 8 Responsibility for advertising additional affixing costs. 15 Prohibition of posting billboards
1030 Wien Mobile: +43 676 636 59 50
Delivery address: contents, full indemnification • In case of posters advertising se- Principal agrees to have posters af-
Litfassstrasse 6, 1030 Wien The responsibility for the form and veral products and trademarks or fixed exclusively on the advertising
Tel: +43 1 79 62 640 daniela .grill@kulturformat .at Kultur-CL und TL: permissibility of the advertising con- services of several companies: a spaces of KULTURFORMAT as stipu-
150g/m2, white, matte, wood-free, tents of the posters shall be borne by surcharge of up to 200%. lated by contract and to refrain from
Fax: +43 1 79 62 640-835 translucent, in one sheet, unfolded, Principal alone. Principal shall indem- • In case of official seizure of posters: any posting outside of the officially
flat on pallet; 15% spare posters nify and hold harmless KULTURFOR- costs for removal or covering. and contractually approved adverti-
office@kulturformat .at Delivery address:
Litfassstrasse 6, 1030 Vienna
MAT against any and all third party
claims, in particular against claims for
• Stamp duties (if applicable). sing spaces. For any and each indi-
vidual violation against this provision,
www .kulturformat .at Ownership of the posters and the
spare posters shall pass to KULTUR-
defamation, libel, damage of credit,
and violations of the Mediengesetz
11 Payment default
In case of payment default or defer-
Principal agrees to pay a contractual
penalty, irrespective of damage or
FORMAT upon delivery. (Austrian Media Act), Urheberrechts- ral, default interest of 9.2 percentage fault, of EUR 100.00. The supplier is
gesetz (Austrian Copyright Act) and points over the base rate (Sec 456 further entitled to claim any damage
5 Posting the Gesetz gegen den unlauteren Unternehmensgesetzbuch, Austrian going beyond the penalty.
The posting of the posters shall be Wettbewerb (Austrian Act against Commercial Code) shall apply. In ad-
effected exclusively by the staff of Unfair Competition). dition to statutory interest, KULTUR- 16 Third-party advertising
KULTURFORMAT or its agents in the FORMAT may also demand compen- As far as KULTURFORMAT acquires
course of normal posting rhythms, wi- 9 Cancellation by KULTURFORMAT sation for other damages it incurred advertising media of third-party com-
thin two or three days. In the following cases, KULTURFOR- for which Principal is at fault, in par- panies, the terms of contract under
Minor postponements are possible for MAT may cancel in full or in part any ticular necessary costs for appropria- which KULTURFORMAT makes such
technical reasons (start of posting on contract already accepted: te out-of-court collection measures, acquisitions from such third-party
a Sunday or public holiday, weather, a) If the form and contents of the as far as these are in relation to the companies shall apply against Princi-
high wind). Simultaneous posting on posters were unknown to KULTUR- demanded amount (Sec 1333 para 2 pal, as far as they deviate from the
one certain date is not possible. In FORMAT and they turn out to be un- ABGB, Austrian Civil Code). present GTC. KULTURFORMAT will se-
case of excessive wind, cold or rain lawful; or parately point out any such deviating
periods as well as natural disasters b) if KULTURFORMAT has submitted 12 Cancellation policy terms in its offer.
and extraordinary weather conditions, the poster to the Werberat (Austrian Principal may cancel orders in who-
KULTURFORMAT is released from its Advertising Council) and the Werberat le or in part in writing (e-mail). The 17 Place of performance
performance obligations, while main- objects to the posting within 48 hours cancellation fee shall be the following Place of performance and jurisdiction
taining entitlement to remuneration. following submission, or makes an in- percentage of the gross contract for all obligations of both parties shall
KULTURFORMAT shall notify Principal formal recommendation to not post amount net of advertising tax for the be Vienna.
of any such circumstances within a the poster; or part of the order in question, whereby
reasonable period. c) in case of elections (municipal, sta- receipt by KULTURFORMAT shall be re-
No liability is assumed for changes of te, or parliamentary elections, etc. ), or levant for the calculation of deadlines: Status: December 2019
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