PROFESSIONAL/SCHOLARLY PUBLISHING IN THE 21ST CENTURY - Professional/Scholarly Publishing (PSP)

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Professional /Scholarly
 Publishing (PSP)

ANNUAL CONFERENCE

   WHAT’S WORKING NOW:
  PROFESSIONAL/SCHOLARLY
        PUBLISHING
    IN THE 21 ST CENTURY

  Washington, DC
February 4 –7, 2001
PLEASE CHECK ALL MEAL EVENTS YOU PLAN TO ATTEND:
1) Early-Bird Reception                       Sunday, Feb. 4
2) Pre-Conference Seminar                                                                        The Internet is not a thing, a place, a single technology,
   Registrants: Monday, Feb. 5            □ Continental Breakfast                                      or a mode of governance. It is an agreement.
                                          □ Pre-Conference Luncheon                               In the language of those who build it, it is a protocol,
3) Conference Registrants:                                                                           a way of behaving. What is startling the world is
   Monday, Feb. 5                         □ Reception–Corcoran Gallery of Art                    the dramatic spread of this agreement, sweeping across
   Tuesday, Feb. 6                        □ Networking Breakfast                                 all arenas—commerce, communications, governance—
                                          □ Awards Luncheon                                                that rely on the exchange of symbols.
                                          □ Reception & Evening Banquet                                                                            —John Gage
4) Wednesday, Feb. 7                      □ Networking Breakfast
                                          □ Farewell Mimosa Reception
                                            (no lunch)                                            Professional/Scholarly Publishing (PSP)

                                REGISTRATION FEES
                                                                                                        Association of American Publishers
 ** The offer of $650 (AAP Members) and $1,025 (Non-members) good
 until January 5, 2001. After that date, full registration fee ($820 AAP
 Members; $1,250 Non-Members) will be applied—no exceptions. SPECIAL                                 WHAT’S WORKING NOW:
 DISCOUNT FOR FIVE OR MORE REGISTRANTS PER AAP MEMBER
 COMPANY $520 (per person).                                                                         PROFESSIONAL/SCHOLARLY
MEALS/RECEPTIONS
                                                                                                       PUBLISHING IN THE
Conference reception fee includes Early-Bird reception (Sunday, Feb 4). Opening                          21 ST CENTURY
reception at the Corcoran Gallery of Art (Monday, Feb 5). PSP Annual Awards
Luncheon & Evening Dinner (Tuesday, Feb 6), and all continental breakfasts and lun-                       PSP 2001 Annual Conference
cheons.
Seminar Registration fee includes a continental breakfast and luncheon.                                        February 4 – 7, 2001
                                                                                                         Mayflower Hotel, Washington, DC
LIMITED HOTEL SPACE AVAILABLE—REGISTER EARLY!!
The Mayflower Hotel is holding a block of rooms at a special reduced rate of $175.00
per night if you reserve your accommodations BEFORE JANUARY 20, 2001. Be sure                         PSP ’01 Annual Conference Planning Committee:
to mention AAP when contacting the hotel directly at 800-468-3571 or 202-347-              Pieter Bolman, Anthony Durniak, Janice Kuta, Ted Nardin, Niko Pfund,
3000. (Guest rooms are available for check-in after 3:00 pm. Check out is request-
                                                                                             Hill Slowinski, Kate Wittenberg, Barbara Meredith, Sara Brandwein
ed by 12:00 pm.)

CANCELLATION POLICY
Full refund for cancellations on/before January 5, 2001. NO REFUND FOR CANCELLA-
TIONS AFTER JANUARY 5, 2001. In the unlikely event of conference cancellation, the
AAP/PSP is not responsible for any costs, damages or other expenses of any kind
including, without limitation, transportation and/or hotel costs incurred by registrant.                   REGISTER BY JANUARY 5
Speakers subject to change without notice.                                                            TO QUALIFY FOR THE 20% DISCOUNT!
                VISIT THE PSP WEBSITE AT WWW.PSPCENTRAL.ORG
                 OR THE AAP WEBSITE AT WWW.PUBLISHERS.ORG
FEATURING          JOHN GAGE                                                                                  Registration Form
SPECIAL            Chief Researcher and Director of the Science Office,                              (Duplicate for additional registration)
GUEST              Sun Microsystems. Mr. Gage is the host of a worldwide                       Special Offer for Early Registration—$820 $650**
SPEAKERS           satellite television program, Sunergy, that explores the                          (AAP Non-Members) $1,250 $1,025**
                   frontiers of computing, networking, science, and
                   mathematics.                                                   Name____________________________________________________________

                   ALAN LIGHTMAN                                                  Title_____________________________________________________________
                   Novelist, essayist, physicist, and educator, Mr. Lightman
                                                                                  Company ________________________________________________________
                   is the John Burchard Professor of Humanities and senior
                   lecturer in physics at the Massachusetts Institute of          Address__________________________________________________________
                   Technology (MIT).
                                                                                  City/State _________________________ Zipcode_______________________

                                                                                  Telephone ________________________ Fax___________________________
APPEARING          THE HONORABLE LOUIS CALDERA
ON THE PRE-                                                                       E-Mail ___________________________________________________________
                   Secretary of the Army, U.S. Department of Defense.
CONFERENCE         Under Mr. Caldera’s aegis the Army University Access
SEMINAR                                                                               Register me for:               Member                    Non-Member
                   Online, a multi-million-dollar distance education initiative
PANEL              for the Armed Forces, was established on July 10, 2000.        □ Pre-Conference           $175                       $260
                                                                                    Seminar — Monday,
                                                                                    Feb. 5, 2001 ONLY
                                                                                  □ PSP Annual Conference $820                       $1,250
                                                                                                          Early-Bird discount before Early-Bird discount before
                                                                                                          Jan. 5, 2001: $650         Jan. 5, 2001: $1,025
                                                                                  □ Please register me for   $995 for BOTH              $1,510 for BOTH
                                                                                    BOTH!                    $825 for BOTH with Early   $1,285 for BOTH with
                                                                                                               Bird Discount (before       Early Bird Discount
                                                                                                               Jan. 5)                     (before Jan. 5)
                   PROGRAM
                                                                                  I understand that my registration will be confirmed upon receipt of
SUNDAY                                                                            payment. I would prefer to pay:
FEBRUARY 4
6 : 00 –7:00 pm    Early Bird “Meet & Greet” Reception in the Exhibit Area        □ Check for $__________ enclosed. (Please make check (in U.S. currency
                                                                                  drawn on a U.S. bank) payable to AAP/PSP Annual Conference.)
MONDAY
FEBRUARY 5                                                                        □ Please charge my credit card for $___________.
8 : 00 –9:00 a m   Continental Breakfast with New Technologies/Services           □ American Express    □ Visa       □ MasterCard
                   Exhibitors
                                                                                  Card Number ____________________________________ Exp. date________

3 : 00 –4:00 p m   Journals Committee Meeting (Invited Members Only)              Signature (as it appears on card)____________________________________
                   —P. Gantz, Chair
                                                                                            MAIL OR FAX REGISTRATION FORM AND PAYMENT TO:
3 : 30 –4:00 p m   Electronic Information Committee Meeting (Invited                                  AAP/PSP ’01 Annual Conference
                   Members Only)—K. Wittenberg, Chair                                                   71 Fifth Avenue, 2nd Floor
                                                                                                           New York, NY 10003
                                                                                                            Fax: 212-255-7007
                                                                                   For more information: 212-255-0200 x257 or sbrandwein@publishers.org
WEDNESDAY
FEBRUARY 7
10:45–12:00 pm   Concurrent 8
                 DIGITAL RIGHTS MODELS—A Dialogue                                         Pre-Conference Seminar
                 Moderator: Marc Brodsky, Executive Director & CEO,       MONDAY          (separate registration fee—see page 11)
                 American Institute of Physics                            FEBRUARY 5
                 This session will consider different models that         8:30–3:00 p m   TRANSFORMATIONAL PUBLISHING: Creating New
                 embody varying views of what is most valuable                            Identities in the Digital Marketplace
                 about information published online. One view is that                     Moderator: Kate Wittenberg, Director, Electronic
                 new news is more valuable. For example, some jour-                       Publishing Initiative, Columbia University Press
                 nal publishers require subscriptions to see the latest
                 issue while offering free access to their older                          This seminar will explore the question of whether PSP
                 archived back issues. On the other hand some news-                       publishing and publishers are in danger of being marginal-
                 papers have a model of new news as free news, at                         ized in the emerging information marketplace, as well as
                 least to the reader. They charge for downloads of                        the relevance of publishing to the overall scholarly com-
                 articles from their back issues. Models for finding                      munications process. Presenters from publishing, informa-
                 value in aggregation and management of digital                           tion technology, and government organizations will discuss
                 rights will also be discussed.                                           the following issues: why are publishers not the major
                 Speakers:                                                                players in the emerging digital education environment, and
                    Doug Feaver, Editor, WashingtonPost.com                               what are the implications of dot coms and government-
                    Michael Keller, Stanford University Librarian and                     sponsored projects going directly to authors for content?
                        Publisher of HighWire Press                                       What are our new markets and how are they different from
                    Carol Risher, Senior VP, Business Development,                        the traditional publishing audience? What are the long-
                        Savantech, Inc.                                                   term implications of national and foundation-sponsored
                    Diane Thieke, Direct of Content Community, Factiva                    digital publishing programs for
                                                                                          PSP publishers? And finally, what
                                                                                          are some alternative models that
12:00–1:00 pm    Closing Reception and Raffle                                             will permit publishers to take a
                                                                                          leadership position in the emerg-
                                                                                          ing digital marketplace?

                                                                                          We encourage heads of houses,
                                                                                          editors, new media managers,
                                                                                          marketing directors, CFOs, rights
                                                                                          managers, and others involved
                                                                                          in strategic planning to partici-
                                                                                          pate in this seminar.               Hon. Louis Caldera

                                                                                          Speakers:
                                                                                           Ed Pentz, Executive Director, CrossRef
                                                                                           William Arms, Professor of Computer Science, Cornell
                                                                                           University
                                                                                           The Hon. Louis Caldera, Secretary of the Army, US
                                                                                           Dept. of Defense
                                                                                           A speaker from LOC American Memory Project
                                                                                           (Invited)
                                                                                           Troy Williams, Founder & CEO, Questia Media Inc.
                                                                                           Stephen Mooney, President, The YRM Group Inc.
ANNUAL CONFERENCE BEGINS                                     WEDNESDAY        library budgets. A publisher of online products, an acade-
                                                                                FEBRUARY 7       mic librarian and a corporate librarian will discuss what
MONDAY                                                                                           makes an online product of great value to the end user
FEBRUARY 5                                                                                       as well as the librarian. Are there criteria for buying,
4 : 00 –6:00 p m   WHAT IF YOUR BOOK WERE A SONG?                                                subscribing, and renewing to this growing business?
                   Moderator: Mark Seeley, VP & General Counsel, Elsevier                        Ruth Wolfish, Electronic Content Coordinator, Integrated
                   Science                                                                       Information Solutions, Lucent Technologies
                   Prepare to be shaken. New digital services and business-                      David Goodman, Princeton University Biology Library
                   es are developing tools that challenge copyright owners.
                   In this session, panelists from outside publishing will
                   review the hot issues in the context of music, such as       9:00–10:15 am    Concurrent 6
                   raised in RIAA v. Napster and Universal v. MP3.com. Is                        INTEGRATING PRODUCTION AND PRESENTATION:
                   the issue “stop technology” or is it “stop infringing uses                    Strategies that Work
                   of technology”? What—and how much—is at stake in the                          Moderator: Michael Jensen, Dir., Publishing Technologies,
                   publishing industry? What are the threats and opportuni-                      National Academy Press
                   ties that publishers face as these new technologies are                       As acronyms like XML, SGML, PDF, and OEB increasingly
                   applied to books, journals, monographs and articles?                          hold meaning for publishers, the integration of produc-
                   Panel participants from the Academic community will                           tion and presentation becomes ever more necessary. In
                   describe the ongoing historical tension between techno-                       this panel, publishers and digital librarians share their
                   logical innovation and copyright law. Business entrepre-                      experience in content management processes, require-
                   neurs will describe the ideas behind the new services                         ments and objectives.
                   they have based on these technologies and why they                            Speakers:
                   created them. How Congress may be asked to respond                               David Seaman, Director, Electronic Text Center,
                   to these developments will also be explored.                                        University of Virginia
                              (Panel participants to be announced)                                  Carter Glass, Manager of Electronic Publications,
                                                                                                       American Geophysical Union
                                                                                                    Richard Walkus, Vice President, Digital Asset
7 : 00 –9:00 p m   Reception at The Corcoran Gallery                                                   Management and Corporate Digital Archive, Pearson
                   On exhibit: Andy Warhol, the Corcoran Gallery Biennial                              Education
                   Exhibition, the permanent collection, and the pastels of
                   Wayne Thiebaud
                   (Musical Entertainment by the Bellini String Quartet)        10:15–10:45 am   Networking Break in the Exhibitor Gallery
                                      Dinner on your own
                                                                                10:45–12:00 pm   Concurrent 7
                                                                                                 MARKETING WEB PRODUCTS TO INDIVIDUALS
                                                                                                 Moderator: Rebecca Seger, Marketing Director, Scholarly
                                                                                                 & Professional Reference, Oxford University Press
                                                                                                 Marketing digital products to individuals can be very
                                                                                                 different from marketing to institutions. Marketing, brand-
                                                                                                 ing, pricing, customer service, product design, and other
                                                                                                 issues all present unique challenges and opportunities.
                                                                                                 A panel of publishers and experienced web marketers
                                                                                                 show you how they succeeded and present innovative
                                                                                                 business models and marketing techniques you can use.
                                                                                                 Speakers: Bill Hanes, VP Marketing, MDConsult (Invited)
                                                                                                 (Additional speakers to be announced)
TUESDAY            generation really have a different attention span,             TUESDAY
FEBRUARY 6         cognitive grasp or learn differently from its elders?          FEBRUARY 6
                   Does interactivity really matter? Penetration rates for        7 : 00 –8:00 a m   Continental Breakfast with New Technologies/Services
                   kids and students of various electronic devices: E-book                           Exhibitors
                   readers, electronic coursepacks, etc.
                   Speakers:
                      Dr. Gary Guest, Faculty, Director of Predoctoral Clinics,   8:00– 9:00 am      LEADING THE WAY: AAP’s
                          University of Texas Health Sciences Center at San                          Professional/Scholarly Publishers
                          Antonio                                                                    Panel:
                      President of freshman class, Dental School, University                            Pat Schroeder, President &
                          of Texas Health Sciences Center at San Antonio                                   CEO, AAP
                      Matthew Pittinski, Chairman, Blackboard                                           Ted Nardin, VP, Professional
                      Greg Jarboe, Vice-President Marketing, WebCT                                         Book Group, McGraw-Hill
                      Julie M. Wood, Ed.D., Lecturer and Director of America                            Hill Slowinski, Director of
                          Reads at MIT, Harvard Graduate School of Education                               Publishing and Director,
                      Greg Ritter, Intructional Designer/Trainer, Blackboard,                              Bernan Press
                          Inc.                                                                          Barbara Meredith, VP,
                                                                                                           Professional, Trade &
                                                                                                           International, AAP                   Ted Nardin
6:00–7:30 pm       General Reception                                                                 PSP’s official annual business
                                                                                                     meeting will review the hot issues being addressed by
                                                                                                     the Division and by the Association. This issue-by-issue
7:30–9:30 pm       Dinner                                                                            update will tell you how the issues affect our member-
                   Plenary Address, Alan Lightman,                                                   ship, and exactly what actions we are taking to address
                   Professor of Humanities and                                                       and resolve them. From the fundamentals of copyright
                   Physics, MIT. Author of Einstein’s                                                protection in the print and digital worlds to our encour-
                   Dreams and the 2000 National                                                      agement of new technologies, industry-wide educational
                   Book Award For Fiction nominee                                                    programs, and new ways of communicating to our mem-
                   for The Diagnosis                                                                 bers and the industry, your participation is welcome, and
                   Introduced by:                                                                    we hope you will contribute to
                                                                                                     shaping our agenda into the future.
                      PSP Division Chair, Ted Nardin,
                         VP, Professional Book Group,
                         McGraw-Hill
                                                                                  9:00–9:45 am       Plenary Address:
                          (Bob Murphy Jazz Trio             Alan Lightman                               John Gage, Chief Research
                              Entertainment)
                                                                                                           Officer, Sun Microsystems

WEDNESDAY                                                                         9:45–10:15 am      Networking Break in the Exhibit
FEBRUARY 7
                                                                                                     Gallery
8 : 00 –9:00 a m   Continental Breakfast with New Technologies/Services
                   Exhibitors                                                                                                                  John Gage
                                                                                  10:15–11:20 am     Concurrent 1
                                                                                                     CHANGING COURSE IN MID STREAM: How To Keep Your
9:00–10:15 am      Concurrent 5
                                                                                                     Business Model Accessible
                   THE STICKY CUSTOMER: Users Tell Us What Added Value
                                                                                                     Moderator: Niko Pfund, Academic Publisher, Oxford
                   They Will Pay For
                                                                                                     University Press
                   Moderator: Janice Kuta, President, Holtzbrinck Online
                                                                                                     At a time when the entire publishing industry seems in
                   Publishing, North America
                                                                                                     a state of perpetual transition, how do new businesses
                   Online databases, journals, and reference works are tak-                          (both B2B and business-to-consumer) and traditional
                   ing larger chunks of academic, corporate, and public
TUESDAY          print publishers keep up with the pace of change? How         TUESDAY        ebooks into the market.” Steve Potash will discuss the
FEBRUARY 6       does one execute a business model when it is founded          FEBRUARY 6     state of play with conversion services for ebooks. Mary
                 on assumptions that change month by month?                                   Levering (U.S. Copyright Office) will talk about the status
                 Speakers:                                                                    of registering and depositing ebooks. Ed Marino
                    Chris Forbes, President, knovel.com                                       (Lightning Source, Inc.) will address e-warehousing,
                    Rebecca Lieb, Director, Corporate Communications,                         distribution and digital rights management.
                       iUniverse.com                                                          Speakers:
                    Royalynn O’Connor, Online Product Director, Oxford                           Mary Berghaus Levering, Associate Register for
                       University Press                                                             National Copyright Programs, U.S. Copyright Office
                    Miriam Gilbert, Senior Director, Publisher Relations,                        Ed Marino, President & Chief Executive Officer,
                       netLibrary                                                                   Lightning Source Inc.
                    Troy Williams, Founder & CEO, Questia Media Inc.                             Steve Potash, President, OverDrive, Inc.

10:15–11:20 am   Concurrent 2                                                  2:15–3:30 pm   Concurrent 4
                 TECHNOLOGY PREVIEW: What Will They Come up With                              MARKETING CONTENT TO INSTITUTIONS WORLDWIDE
                 Next?                                                                        Moderator: Debbie Hull, President & CEO, Ovid
                 Moderator: Anthony Durniak, Staff Executive, Publications,                   Technologies
                 IEEE Publications                                                            Marketing and selling electronic content to institutions
                 Even before publishers have perfected their strategies for                   requires many skill sets that “traditional” publishers have
                 the World Wide Web, other technologies are about to fur-                     not had. To be successful, companies/societies must
                 ther change the way information is created and delivered.                    develop new pricing models, be willing to negotiate, do
                 This session will examine a few of the new developments                      direct sales, be flexible and provide technical support.
                 that are in the process of leaving the lab for the market-                   These issues and many more will be discussed by pan-
                 place, including Cleartype, digital paper, widely available                  elists who have had a variety of experiences selling to
                 broadband communications, wireless web services, and                         institutions worldwide.
                 others.                                                                      Speakers:
                                 (Panelists to be announced)                                     Caroline Vogelzang, Vice President Commercial
                                                                                                     Services, Kluwer Academic Publishers
                                                                                                 Michael Spinella, Director, Membership Circulation &
11:20–12:00 pm   Networking Break in the Exhibit Gallery                                             Meetings, American Association for the
                                                                                                     Advancement of Science
                                                                                                 Mark Schregardus, Director of International Sales,
12:00–1:30 pm    Luncheon: PSP Awards for the Best Publications of 2000                              Ovid Technologies
                 and Video Presentation                                                          Barbara Colton, Vice President, Business Development,
                 Mistress of Ceremonies:                                                             ISI
                   Karen Day, Publisher, Charles Scribner’s Sons
                 Address by R.R. Hawkins Winner
                                                                               3:30–3:45 pm   Networking Break in the Exhibit Area

1:30–2:15 pm     Networking Break in the Exhibit Gallery
                                                                               3:45–5:00 pm   Plenary Session
                                                                                              GROWING UP DIGITAL: The “Always On” Generation
2:15–3:30 pm     Concurrent 3                                                                 Moderator: Keiron Hylton, Managing Director, Berkery
                 E-BOOKS—State Of The Art                                                     Noyes & Co.
                 Moderator: Bob Bolick, VP & Dir, New Business                                How might professional and scholarly publishers need to
                 Development, McGraw-Hill                                                     modify their content and delivery over the next five to
                 Spring is coming, and with it, the anniversary of “Riding                    ten years, based on juvenile, teenage, collegiate and
                 the Bullet.” This session’s presentations will include a                     professional school learning behavior now? What’s
                 look behind the scenes at the cutting edge of “managing                      happening with e-education now? Does the millennium
Coming to DC for PSP?

 Don’t Forget to Get Your Discount
 when you register for the…

                AAP/General Annual Meeting
 The Association of American Publishers 2001 General Annual Meeting,
 Content in a Technical World, will take place in conjunction with the
 PSP Annual Conference from Wednesday, February 7 to Thursday,
 February 8 at the Renaissance Mayflower Hotel in Washington, D.C.
 Join us for dinner on the 7th, where Mark Russell will entertain, and
 for the general sessions on the 8th. Charles Osgood will receive the
 2001 AAP Honors Award during lunch on the 8th, and other confirmed
 speakers include Christie Hefner of Playboy Enterprises, Abby Joseph
 Cohen of Goldman Sachs, Henry Yuen of Gemstar-TV Guide
 International, Peter Chernin of News Corporation, and more. (Big dis-
 count for PSP conference attendees.)

         For more information, or to register for this meeting,
         please visit our website or contact Kathryn Blough at
                        kblough@publishers.org.
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