PROSPECTUS 2021/22 - Invest Frankston
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
PROSPECTUS
2021/22
Invest Frankston Prospectus 2021/22
IF
THE FUTURE
IS CALLING
Inventive. Invigorated. Dynamic. Different. WHAT’S MORE, WE’RE
IF you’re after thinking as fresh as your own, SET FOR FURTHER
look to Frankston City. UNPRECEDENTED
INVESTMENT.
We’ve been collaborating tirelessly with Our population growth has been rapid, with
business owners, educators, health services forecasts in excess of 164,000 by 2040; that’s
and Government to transform Frankston over 17%! As Frankston City suburbs reach
into the kind of place where you could see higher popularity among home buyers and
yourself doing business. business, there are no signs of this growth
subsiding, and it is no wonder Frankston has
Frankston isn’t Frankston anymore.
been dubbed as a metropolitan “satellite city”
IT’S FRANKSTON!
alongside Geelong.
With purpose designed initiatives successfully
supporting and encouraging businesses of
all kinds, Frankston City has emerged as the
ideal location to live, work, learn and play.
AND WITH
GROWTH, COMES
OPPORTUNITY
Frankston City is well positioned to cater for retail and leisure facilities, a burgeoning
growth into the future and offers attractive workforce, world-class health and education
and competitive advantages for investment set among idyllic lifestyle on offer, Frankston
attraction, including: is Melbourne’s city by the bay.
P
roximity to infrastructure and transport IF that’s not enough to lure you, its proximity
ffordability and availability of office and
A to infrastructure, newly upgraded transport
industrial space hub, affordability, office and industrial
space availability and its ever-evolving
S
trategic metropolitan activity centre metropolitan activity centre providing limitless
G
reat work-life balance and amenity opportunities, certainly will.
opportunities
IF THE FUTURE FEELS
LIKE YOURS FOR
Covering an area of 131 square kilometres
THE TAKING, INVEST
boasting 11 kilometres of pristine foreshore, FRANKSTON.
144 parks, reserves and natural reserves,
1
OVER THE PAST DECADE, FRANKSTON HAS WITNESSED UNPRECEDENTED BUSINESS GROWTH, AND THERE ARE NO SIGNS OF THIS SLOWING DOWN.
Invest Frankston Prospectus 2021/22
MAYOR’S
FOREWORD
COUNCILLOR
KRIS BOLAM
Frankston City Council is dedicated to economic prosperity and city revitalisation – and this
commitment is paying big dividends in terms of the many exciting businesses and developments
springing up in our city and suburbs.
Over the past decade, Frankston has witnessed To date, our Business Grant Program has
unprecedented business growth and there are supported more than 50 businesses to
no signs of this slowing down. As a Council startup, expand or relocate to Frankston
we are working with all levels of government City. Our aim is to attract the best of the
to invest in Frankston’s future and you only best, and nurture businesses to not only
have to walk through our streets to see that survive but thrive.
something special is happening.
With formidable State and Federal
Once a seaside coastal village, Frankston City Government support complementing
is now an epicentre of modernity – a satellite Council’s commitment to growth,
city right on the water brimming with forward- development and revitalisation, it is no
thinking entrepreneurs, trailblazers, creators, surprise Frankston has been identified
makers and go-getters. as an entrepreneurial hotspot to watch.
While indeed beautiful, Frankston is so In this prospectus, we highlight the various
much more than 11 kilometres of pristine sectors booming in our local economy, and
waterfront, breathtaking open spaces and the many opportunities and support we can
internationally recognised parks and reserves, provide your business or investment. So what
it’s a city buzzing with art, culture and are you waiting for? Now is the time to join the
diversity offering an unparalleled work-life growing number of elite businesses who call
balance and lifestyle experience. Frankston City home.
In short, Frankston City is open for business IF you want to break free from
and we’re on the hunt for more dynamic
ventures to join the plethora of cutting-edge the norm, escape the city
innovators already capitalising on what our and startup or relocate to a
city and region has to offer in terms of growth, place where possibilities are
profitability and commercial success.
endless, opportunity is rife,
But should you choose to call Frankston and where success knows no
home, you won’t be going it alone – we’ll
be right here to support you – whether it be
boundaries, then Frankston
through our extensive business mentoring City is waiting for you.
programs, application support services or via
our flagship annual Business Grant Program
worth a pool of $350,000.
3
Invest Frankston Prospectus 2021/22
CASE STUDY:
PHIL CANTILLON
CEO, FRANKSTON
01. CITY COUNCIL
IF Frankston is on the move. Located in one
CONNECTIVITY
of the fastest growing regions in Australia,
our businesses have an annual economic
& PRODUCTIVITY output of $13.45 billion, generating
employment for over 44,000 people.
With a large amount of public
A to B. Here to There. To and Fro. IF you want to take the path and private sector investment
more easily travelled, Frankston City is your destination. completed, underway or planned,
the city’s transformation continues
In today’s go, go, go environment, keeping Road and public transport projects recently to strengthen.
pace is everything. And following record completed or underway:
investment in road and rail infrastructure Major transformative works have occurred
in recent years, travelling to and throughout R
emoval of level crossings from here in recent years, including the
Frankston City couldn’t be easier. Seaford Road, Seaford and Skye/ $63 million Frankston Station Precinct
Overton Road, Frankston redevelopment, a significant step in
With the newly redeveloped Frankston providing the vital connection needed
R
edevelopment of the landmark
Station shortlisted in the Australian to support Frankston as the Metropolitan
Frankston Station
Institute of Architects Victorian Architecture Activity Centre it has been identified
Awards 2019, successful level crossing hompson Road duplication from Carrum
T as (Plan Melbourne 2017–2050).
removal completion and the upcoming Downs through to Cranbourne including
Metro Tunnel set to create room for 36,000 the Westernport Highway intersection Additionally, Frankston’s city centre
more passengers on the Frankston line has undergone a major transformation
N
ew bus services connecting Frankston
each week, Frankston City is bustling with which undoubtedly acts as a catalyst for
City with Cranbourne
progressive movement. further city centre revitalisation initiatives.
P
reliminary business case into the Also located within the Frankston
The EastLink tollway is the fastest and most electrification of trains from Frankston Metropolitan Activity Centre is the
direct route from Melbourne to Frankston City, towards Mornington Peninsula Frankston Health and Education Precinct
with Nepean Highway a scenic alternative including Monash University Peninsula
Upcoming road and public transport projects:
taking you along the coast and through Campus, Frankston Private Hospital,
inner city suburbs from Melbourne through $
30 million upgrade to intersections on Frankston Hospital (Peninsula Health),
Frankston towards the Mornington Peninsula. Ballarto Road, Carrum Downs Peninsula Aquatic and Recreation
The alternative is Peninsula Link, directly Centre and Chisholm Institute Frankston
D
uplication of Lathams Road, Seaford –
connecting Frankston and outer Melbourne Campus. This precinct is a key driver for
a vital thoroughfare through the Carrum
suburbs to the Mornington Peninsula through growth of Frankston’s largest industry
Downs and Seaford Industrial Precinct
winding countryside paddocks. sector, health care and social assistance,
Duplication of Hall Road, Carrum Downs which employs 9,200 and $1.2 billion
Trains depart Frankston Station to annual output.
U
pgrade to Golf Links and Warrandyte
Melbourne every ten minutes, with the
Roads, Langwarrin South
Stony Point train line connecting the The opportunity to continue this
Mornington Peninsula to Frankston. E
stablishment of a new airport in transformation through a range
Melbourne’s South-East region as part of revitalisation and infrastructure
The Victorian and Australian of the Plan Melbourne 2017–2050 investments will help Frankston City
governments are currently reach and exceed its full potential as
a liveable, sustainable and prosperous
undertaking upgrades to vital community.
transport options that will
improve the connectivity,
productivity and liveability
for Frankston City residents
and businesses.
4
Invest Frankston Prospectus 2021/22
IF CONNECTING IS THE LINK YOU’RE
LOOKING FOR, INVEST FRANKSTON.
$2.5 7.5 45 55
MILLION THOUSAND MINUTES MINUTES
passengers travel through passengers travel through from Frankston City Centre from Frankston City Centre
Frankston City each year Frankston Station daily to Melbourne CBD to Melbourne Airport
5
Invest Frankston Prospectus 2021/22 6
Invest Frankston Prospectus 2021/22
02.
IF
DEVELOPMENT CASE STUDY:
DANNY CIAMA
DIRECTOR, URBAN DC
Public sector investment. Private sector investment. Designed by Elenberg Fraser and
IF you’re looking for a city on the grow, Frankston City fits the brief. developed by Urban DC, Horizon
Apartments on Plowman place boasts
a high-end 79-dwelling apartment
With a number of new multi-level apartment N
ew luxury high density apartments
complex providing uninterrupted
and office complexes and a massive shopping N
ew community spaces spectacular city and bay sunset views.
centre upgrade, Frankston City is poised for
N
ew residential aged care facilities Earmarked for completion in 2023,
further investment in city centre housing, retail,
Horizon promises an influx of residents
hospitality, office space, services, residential New retirement village
keen to live, work and play in versatile
aged care, tourism and public realm.
N
ew office buildings Frankston City.
Working with developers New gallery extension
Frankston as a place to live has
and the Victorian and N
ew medical centre so much to offer, with its beautiful
foreshore and beaches.
Australian governments to N
ew childcare centre
remove potential red tape N
ew Buddhist temple It is a very liveable place, boasting a
train station, large shopping centre,
roadblocks, the following Undeniable opportunities for development hospital, university and all the Peninsula
list of recent green-lit and a projected population growth of 20,000 has to offer at its door step.
over the next decade, creates further needs for
projects illustrates Council’s Plowman Place is one of Frankston’s
innovative developments.
commitment to invest today most coveted streets with a history
Capitalising on Frankston City’s own thriving
in the infrastructure required going back to the first settlement of
arts and culture scene and lifestyle escapes Frankston. It is a beautiful, quiet leafy
by the regions’ projected and experiences, invites developers to think big. street but right in the heart of Frankston
population growth tomorrow. city centre and 300m to the beach. The
IF YOU HAVE A DREAM
TO BUILD, INVEST site sits on the highest hill within the
These programs offer:
FRANKSTON. Frankston CBD, giving it a demanding
New supermarket and retail developments position of sweeping, never to be built
out views, with water views from ground
ew and major extensions to existing
N
level – it’s the perfect location for
shopping centres
Horizon!
$500+ $1+
MILLION BILLION
of private development of public investment by Victorian and
currently approved Australian Governments over the next
4 years
7
Invest Frankston Prospectus 2021/22
03.
IF
WORK SPACE
It’s ready, set, grow! IF you’re a trailblazer, a maverick,
or an innovator, Frankston City is the place for you.
Frankston City is one of the best places in From innovators pushing
Australia to set up a business, our city centre is
home to a number of key precincts, including: the boundaries to experts 51%
at the top of their game, INDIVIDUALS
NEPEAN HIGHWAY Frankston City’s increasingly working in Frankston City
also reside there
Acting as the main “corporate corridor” for collaborative, creative
Frankston city centre, this urban metropolis
provides ample commercial spaces, housing
and connected business
the largest offices on offer in the city. community is home to over
Here you’ll find the South East Water HQ,
44,000 employees, 55,000
home to over 11,000 sq.m of professionally sq.m of office space and 2,000
designed office real estate. Completed in CBD based businesses.
2015, this is the city’s largest premium grade
office space. IF you’re looking for a more flexible approach
to working, we’ve got what you’re looking for.
Adjacent to the South East Water HQ is the With a range of co-working providers, you’ll
44.9K
Landmark Corporate Centre. This elegantly always have somewhere to call home.
renovated commercial space will be sure to
make a great impression and set the scene The startup scene receives formidable support JOBS
for your business success. from Local, State and Federal governments to in Frankston City
expand on opportunities and build business here.
(as of January 2019)
BAYSIDE SHOPPING
You too can expand your realm of possibilities
CENTRE
by embedding your business into the strong
A planned major office space development of culture of creative industry disruption,
Bayside Shopping Centre will open a realm of collaboration and entrepreneurship alive
opportunities in the near future stimulating the and thriving in Frankston City.
economy with a predicted 1,470 ongoing jobs.
The eight-storey $116 million Balmoral Walk IF YOU WANT LOCATION,
INVEST FRANKSTON.
project includes 14,037 sq.m of office floor
space with 1,772 sq.m of retail floor space at
Whether your business is established,
ground level.
emerging or unheard of, Frankston City
$13.5
In Frankston the price is right. Prime office presents opportunities to flourish with the
rentals in Frankston are around half that of space and land to grow, a transport network
Melbourne CBD and a third cheaper than to get you moving, a supportive business BILLION
other central Melbourne locations, such as community and a willing workforce.
is the total GRP for Frankston City
Southbank. IF you compare Frankston to
other locations in Australia, the difference is
even greater.
8Invest Frankston Prospectus 2021/22
CASE STUDY:
NICCI FOSTER
FOUNDER, JOAN
FRANKSTON CO-
WORKING PTY LTD
For me, there would be no other place
to create a co-working office space like
Joan. I adore Frankston, it is one of the
few places that has truly captured my
imagination.
Frankston punches well above her
weight and offers an incredible
array of benefits
for businesses.
I wanted to create a space that lifted
women and the LGBTQI+ community.
Joan is more social enterprises and less
tech, a place for trail blazers and social
warriors. The space was always envisaged
as a community space and we see it
growing over time to the point we may
open more Joans within the city limits.
I think Frankston is in an incredibly
envious position economically.
Frankston has a vibrancy which
increases all the time, as young business
owners continue to launch exciting new
ventures here. It offers amazing value to
investors from all backgrounds and this
means, it has an opportunity to improve
further and attract more businesses and
residents.
9Invest Frankston Prospectus 2021/22 $9.0 $2.3 $2.5 BILLION BILLION BILLION top six industries annual output of manufacturing annual output of construction annual output 10
Invest Frankston Prospectus 2021/22
04.
IF
MANUFACTURING
& MAKING CASE STUDY:
ANDY THOMPSON
Small. Medium. Large. IF you’re enterprising, Frankston City MANAGING DIRECTOR,
HODEI PTY LTD
is the right fit for you.
Located in the Carrum Downs Industrial
As a titan of your tools, you’re looking for With its capable and available workforce, Precinct for the past three years and in
somewhere special for your business. A place strategic location and outstanding Frankston for the previous seven years,
where innovation and craftsmanship are at the infrastructure, the Carrum Downs Industrial we are a medical device designer and
heart of the city’s DNA. Cue Frankston. Precinct is perfectly suited for big business to consumables manufacturer. In fact, we
set up and take over the market from its new have grown to be the largest supplier of
From gin distillers to boat Frankston City headquarters. single use, sterile baby bottles to Australian
Hospitals, such as Royal Women’s,
builders, Frankston is a The Seaford Industrial Precinct continues Sunshine and Northern Hospitals.
city of doers and makers; to experience high-growth thanks to its
I joined the Frankston precinct when I was
it is the perfect hotspot to metamorphosis into a hipster paradise
a general manager of Nylex in Seaford so
through the transformation of former trade
invest, create, manufacture buildings into unique micro manufacturing I knew that by establishing the business
and showcase your quality spaces featuring industrial furniture, polished here in Frankston City we would get the
support from the local Carrum Downs and
product. concrete floors and Edison bulbs.
Dandenong South precincts.
The Carrum Downs Industrial Estate Precinct Excellent transport and telecommunications
infrastructure, access to a skilled local I’ve found recruiting here in
and the Seaford Industrial Precinct are the Frankston City to be really positive
two strongest industrial precincts in Frankston workforce, a business-friendly council and
plus there’s great access to
City, both of which are seeing innovative small, the many lifestyle benefits are attracting
business support, IT development,
medium or large business in manufacturing and investors in hordes.
tool makers, excellent transport
making, boom. Ideally located alongside major
IF YOU’RE LOOKING TO services and we have a fantastic
arterial roads, EastLink and Peninsula Link, TAKE YOUR BUSINESS business collaboration with a
these business zones have experienced high TO THE NEXT LEVEL, sterilising service nearby in South
INVEST FRANKSTON.
growth with the creation of over 3,000 jobs in Dandenong.
the last ten years and are among the highest
performing industrial precincts in Australia. We are looking forward to introducing
some new products in the near future
and further growing our business here
in Frankston City.
11Invest Frankston Prospectus 2021/22
05. CASE STUDY:
BRIDGET RUSLING
IF DIRECTOR
HEALTH AND
REDEVELOPMENT,
PENINSULA HEALTH
WELLBEING The $562 million redevelopment of
Frankston Hospital will mean improved
healthcare for all. It will bring together
Providers. Practitioners. Researchers. Carers. IF you’re looking enhanced services and new capabilities
to be part of a dynamic and progressive health and medical to ensure Peninsula Health can continue
services hub, Frankston City is just what the doctor ordered. to provide exceptional care to a growing
community for generations to come.
Over the past decade, Frankston City has Frankston city’s growing Frankston Hospital was originally built
transformed into an industry-leading health
hub, servicing the booming Mornington health and wellbeing sector in 1941. While it has undergone periodic
developments, this redevelopment will
Peninsula and Melbourne’s South-East. has become a major employer create a space that really meets the
Caring for a growing and an ageing
for the city and region, with needs of the growing community of
population, our rapidly expanding health continued investments Frankston and the Mornington Peninsula.
sector presents a range of opportunities for adding to the provision of The priorities for the project are
primary and allied health businesses to more to ensure everyone in the local
high quality health care
specialised services, with health providers community has equitable access
already seeing the benefits of co-location, services for our community. to high-quality healthcare services.
particularly allied health operators. It will be a world-class facility for
This rapidly expanding health sector presents
patients, staff and visitors.
Peninsula Health, Frankston Hospital and a range of opportunities for primary and allied
Monash University Peninsula Campus health businesses to more specialised services. A multi-level tower will provide dedicated
have formed a Centre of Excellence for space for enhanced mental health
WITH OUR FINGER ON
Alcohol and Other Drugs, looking to gain services, capacity for an additional 120
THE PULSE OF WHAT’S
an international reputation for research TO COME, IF YOU’RE NEXT beds, new operating theatres and new
specific to this health area. GENERATION HEALTH, and improved oncology facilities. It will
INVEST FRANKSTON.
also provide better working conditions
and access to newer technology for staff.
The project will boost the local economy
and create up to 1,700 jobs at the peak of
construction and in new opportunities for
the healthcare sector.
$1.2 $55
BILLION MILLION
in health care and social for the Peninsula Health-Monash
assistance annual output University Health Futures Hub
12HEALTH REACHES NEW HEIGHTS The Victorian Government has acknowledged the importance of Frankston’s Regional Health and Education Precinct by committing a record $605 million expansion to healthcare services at Frankston Hospital, with $10 million budgeted for a Paediatric Emergency Centre. The development will construct two 11-storey buildings, delivering 120 new hospital beds, 2 new operating theatres, an additional 13 new emergency department beds, a new maternity ward, obstetrics ward, women’s clinic, paediatric ward, special care nursery, more mental health care services and beds, a new oncology ward and an oncology day clinic.
FRANKSTON CITY IS RECOGNISED FOR FIRST CLASS EDUCATION, RESEARCH AND TRAINING IN AUSTRALIA’S EDUCATION STATE.
Invest Frankston Prospectus 2021/22
06.
IF
EDUCATION
Preschool, Primary and Secondary. Public and Private. TAFE
and University. IF you’re looking to give them the best possible
start to life, Frankston gets top marks.
Recognised for first-class education, research Stage 1 Redevelopment, with $64 million
and training in Australia’s Education State, redeployment now confirmed for Stage 2,
Frankston City boasts 44 public and private providing for a significantly greater number
131
schools and a range of quality options for of courses and university pathways.
preschool learning for families to choose from.
The Chisholm Institute Frankston Campus
COURSES
This includes the highly sought after has over 12,000 students enrolled in more
Frankston High School, one of Victoria’s than 131 courses, including health and offered at the Chisholm Institute
competitively zoned public schools. wellbeing, building and construction, hair Frankston Campus
It joins three other top tier independent and beauty, art and design and hospitality.
schools – Woodleigh School, Toorak College
and The Peninsula School – in providing Monash University Peninsula Campus is a top
the Frankston community with excellent tier university offering a unique personal learning
secondary education options. experience with recently introduced new
undergraduate and postgraduate courses in the
Higher education options areas of health, education and business leading
to a $32 million student accommodation
include Chisholm TAFE, complex to facilitate an increase in enrolments.
centrally located next to
With an impressive roster of public and
Frankston Station, and
Monash University Peninsula
private schools and access to world-class
higher education, the influx of families
$64
MILLION
Campus, located within relocating from inner Melbourne suburbs
to Frankston City’s seaside location is proof for Stage 2 at Chisholm TAFE
Frankston City’s regional that Frankston is top of the class for education which will significantly increase
integrated Health and and vocational training. course numbers
Education Precinct. IF LEARNING IS VITAL
IN YOUR MIND,
Chisholm is one of the largest providers INVEST FRANKSTON.
of vocational education and training in
Victoria, with the Frankston campus
recently completing a major $75 million
5.000
STUDENTS
enrolled at Monash University
Peninsula Campus
15Invest Frankston Prospectus 2021/22
07.
IF
HOSPITALITY CASE STUDY:
JASON ABSOLOM
& RETAIL OWNER, THE PIZZERIA
FRANKSTON SOUTH
I grew up here and am a Frankston
Restaurants. Cafés. Bars. Fashion. Lifestyle. Specialty. advocate through and through. My motto
IF you’re hungry for opportunity, Frankston City’s booming is live local, invest local which in turn
market is on the menu. then supports other local businesses and
creates local employment.
HOSPITALITY RETAIL We are second to none when it comes
to both natural and manmade amenities.
Already popular with locals and visitors From big brands and leading department
Proximity to amenity is what people want.
alike, Frankston City’s beachside location stores to boutique fashion, décor and bargain
makes it ideally suited to emerge as a hunting, Frankston City is home to a diverse Where else can you walk to a
thriving dining destination. range of vibrant shopping precincts, presenting major shopping complex, a CBD,
shopping experiences to suit everyone. a train station, a large movie
A community and visitor theatre, bowling alleys, pubs,
Frankston’s city centre retail district has
thirst for a range of new undergone a series of upgrades, becoming
clubs, the beach and a flora and
fauna reserve?
and interesting dining and a renewed face for the city. Recent multi-
beverage options is driving million dollar streetscape upgrades have We chose Norman Avenue in Frankston
transformed retail areas into a welcoming South 11 years ago because we were
continual demand for the public space. Featuring a range of new confident we could be a destination venue
introduction of exciting innovative dining experiences, this district where people would come to us outside
new restaurants, cafés and has become a true destination. the CBD because of the unique product
we have to offer.
eateries to the region. The city centre has 82,000 sq.m of retail
space (spread across the main shopping Other advantages of establishing in
Paired with energetic new breweries and streets in the city centre), and there are Frankston City include affordability of
distilleries helping to showcase locally made over 212,000 sq.m of retail space available rent and services, both an exceptional
and crafted brews, it’s no wonder the city is across lively destination shopping centres value for money.
fast becoming a popular attraction for beer Bayside and the Power Centre. Karingal hub
and gin connoisseurs to explore. is also undergoing a $160 million expansion Frankston offers very good value to
investment over the next 18 months, bringing people, it’s as simple as that.
From celebrating local produce to
its total leasable area to 53,000 sq.m.
championing international cuisines and
an impressive menu of destination dining IF DESTINATION SHOPPING
to suit every taste and occasion, opportunities IS ON YOUR LIST, INVEST
exist to grow and develop your hospitality FRANKSTON.
brand among Frankston City’s eclectic mix
Appealing to visitors from outside the region
of restaurants, bars, cafés and bistros.
and encouraging residents to shop locally,
IF SERVING UP CREATIVE this mix of large name outlets and home-
FOOD IS ON YOUR PLATE, grown original businesses makes shopping
INVEST FRANKSTON.
in Frankston City an attractive proposal,
with plenty of opportunity and appetite
for new retail possibilities to open up. Set
among these modern shopping centres and
street side boutiques are our entertainment
precincts, where cinemas, restaurants and
bars complement any visit to Frankston City.
16Invest Frankston Prospectus 2021/22
$160 $684
MILLION MILLION
Karingal Hub redevelopment in retail trade annual output
17Invest Frankston Prospectus 2021/22 18
Invest Frankston Prospectus 2021/22
08.
IF
CITY CENTRE LIVING
A buzzy place to work. A relaxing place to wind down.
Suburban Dreams. IF you want it all, you can – in Frankston City.
Picture this... You’ve finished working a full An understated gem in the Port Philip Bay The city centre’s recent renaissance and
day in your city centre office on a hot summer and Peninsula coastline crown, Frankston revitalisation has ignited a flurry of new
day. Instead of travelling home to cook, you City boasts a growing city centre with urban hospitality and leisure operators and a healthy
stroll the short distance to Frankston’s pristine street art and artisan cafés rivalling the likes pipeline of interest from further investors.
beach to meet your family for a cooling swim of Acland Street, St Kilda. Craft breweries Dwellings have doubled in the last four
in the water, all while one of the local eateries rival Collingwood and Fitzroy and industry years, as more residents seek to experience
sorts out dinner. leading medical research rivals Richmond Frankston’s bayside metropolitan vibe. There
and East Melbourne. are now nearly 200 city centre apartments
That’s not a dream; that’s life in Frankston City! in 10 developments with an ongoing strong
Frankston City offers so much that other urban
Delivering an enviable work- demand for housing options.
regions can’t: the family home close to schools, life balance, Frankston is a
parks and shops; a successful business major metropolitan retail and
without inflated costs and boasting uninhibited
transport options; a place of community
leisure hub with a thriving
celebration with a growing calendar of cultural mix of businesses, services
events including festivals, art, sport and and new investors.
everything in between.
19Invest Frankston Prospectus 2021/22
A number of big scale city living investments For those wanting to start or relocate their family,
promise an injection of economic positivity, there’s plenty of family-style classics. For the
helping to secure Frankston as one of business-minded, demand for more inner city
Melbourne’s top five growth suburbs. apartment developments – such as Horizon –
is quickly escalating.
Lifestyle lures and a range
Delivering an enviable work-life balance,
of housing options make Frankston’s buzzing city centre business
suburbs within Frankston
7.8%
and office spaces are only moments from
City a key for attracting the calming rural lifestyle. No matter what
buyers and investors alike.
next step you’re taking in life – business, FOR HOUSES
family, retiring – chances are you won’t
find anywhere more compatible than
a compound growth
Frankston City boasts a wide-ranging
Frankston City. (based on five years of sales)
diversity in housing stock: from architectural
gems hugging the winding coastal views IF YOU’VE GOT PLANS
of Port Philip Bay along Olivers Hill in TO ENHANCE CITY
Frankston South to semirural acreages in CENTRE LIVING,
INVEST FRANKSTON.
leafy Langwarrin, inner city apartment living
to retirement villages, Frankston City has
something to suit everyone’s lifestyle.
5.1%
FOR UNITS
a compound growth
(based on five years of sales)
4TH
HIGHEST INCREASE
in property prices in Melbourne
since 2020
20Invest Frankston Prospectus 2021/22
CASE STUDY:
HARRY KOURBEIS
FOUNDER, GENERAL
PUBLIC MELBOURNE
Having owned and operated Tunzafun
for 40 years, we began to see that
entertainment was increasingly moving
toward being paired with food and
beverage, so that’s exactly what we
have created with General Public. Tenpin
bowling, arcade, bars, cafés, restaurants,
pool tables, table tennis, live music and
functions all under one roof.
Our Tunzafun located in Wells St,
Frankston was a huge success for many
years, so we know it’s the place to be,
we just needed more space. Playne St,
Frankston is the home of our new project
and we believe this venue will be the star
of our business because of its location.
Minutes’ walk from beautiful
Frankston Beach, road and rail
transport connections, surrounding
schools, university, TAFE and
sporting clubs; Frankston City
has it all.
We are overly impressed with the local
community, the supportive Council
and the drive from all involved to make
Frankston a premium location and we’re
looking forward to a positive future.
21Invest Frankston Prospectus 2021/22
09. CASE STUDY:
ANDREW MOON
IF MANAGER OF ARTS
AND CULTURE,
ARTS, CULTURE FRANKSTON CITY
& EVENTS
COUNCIL
Frankston Arts Centre is the heart of
creativity and entertainment in the
Wonder. Inspiration. Entertainment. IF you’re looking to indulge region. Following more than a decade
in a vibrant creative community filled with great open spaces, of campaigning and fundraising by local
visionaries, Frankston Arts Centre was
Frankston City paints a pretty picture. opened by the then Prime Minister, the
Hon. Paul Keating in 1995.
Frankston City residents, and the 800,000 Our inspired City sculpture collection
who visit annually, are passionate about actively invites community enjoyment One of the largest outer metropolitan
art, pristine beaches, waterfront and natural across iconic Frankston locations including arts venues in Australia, the Frankston
assets, local business events, sport, good food the waterfront, parks, community centres Arts Centre was designed by renowned
and entertainment. They are keen to embrace and libraries. Revealing the intriguing past Australian Architect, Daryl Jackson,
and explore new and existing experiences and of this extraordinary region, significant and incorporates an 800 seat theatre,
we are committed to satisfying and wowing historic homesteads such as Ballam Park 5 exhibition gallery spaces, a function
even the most voracious culture vulture. and Mulberry Hill, thrill history buffs and centre, a 200 seat black box theatre and
inquisitive visitors alike. a creative arts hub.
The region’s premier destination for
events, and located less than an hour And with an energised community keen to It’s a preferred venue for many
drive from Melbourne, Frankston City participate, along with more major events, international touring companies and
presents an excitingly diverse year-round opportunities also exist for the establishing of well-renowned artists as well as
calendar of festivals, theatre, exhibitions, built infrastructure such as adventure tourism, iconic Australian arts organisations.
concerts, and sporting events set among eco-tourism, recreational activities and Frankston Arts Centre is proud to be the
backdrops of pristine coastal beaches, accommodation. performance home to many local theatre
gardens and bushland. companies, dance schools and local
With its urban art scene, awe-inspiring schools, providing a platform for young
Frankston’s bustling urban art scene, created murals sculpture trails, major events, theatre talent who aspire to a career in the arts.
by local and international artists alike, has productions, galleries, sporting events,
seen the city’s buildings transformed into affordable and impressive venues and thriving With a variety of flexible spaces
world-class attractions with awe-inspiring libraries, Frankston City has been transformed available for hire, it is also
murals and stencils covering city walls. into a world-class attraction. regularly used by local businesses
for conferences, expos, workshops
IF YOU’RE A PLAYER IN THE
The Frankston Arts WORLD OF CREATIVITY,
and offsite meetings.
Centre, one of the largest ENTERTAINMENT AND Frankston Arts Centre, alongside a lively
EXPRESSION, INVEST
metropolitan art venues FRANKSTON. street art scene, dynamic sculpture
trail and a colourful festivals program,
in Australia, hosts year is integral in attracting and inspiring
round local, national and a community of entrepreneurial and
international entertainment imaginative individuals.
showcasing unforgettable
music, theatre, comedy,
dance, opera and art.
22Invest Frankston Prospectus 2021/22
BOHEMIAN LIKE YOU
During the 1920s and 30s, Frankston
was “the” holiday destination for
Melbourne’s rich and famous; and a
popular spot for Melbourne’s young “it”
crowd – those in the emerging art scene.
In the 1920s, Nan and Harry
McClelland (whose legacies live on
through the McClelland Sculpture Park
+ Gallery) were Melbourne’s bohemian
cool kids. The brother and sister duo
ran their own theatre in Melbourne
before they packed it up and decided to
make the move down the coast.
According to Frankston Historical
Society President Glenda Viner: “They
used to get their visitors to skinny dip
down on Frankston Beach… As did
renowned Australian entertainer and
comedian Graham Kennedy, a few
decades later.”
800K 40+
VISITORS MAJOR EVENTS
to Frankston City in 2019 co-supported by Council in 2019
23Invest Frankston Prospectus 2021/22
100 28 30,289
SPORTING DIFFERENT ACTIVE
CLUBS SPORTING SPORT CLUB
OPPORTUNITIES MEMBERS
supported by public infrastructure
$4.40 ~$24
SOCIAL VALUE MILLION
RETURN
secured from Australian and Victorian
for every dollar spent on a community Governments for sports infrastructure
football club projects planned or underway
24Invest Frankston Prospectus 2021/22
CASE STUDY:
KATHERINE THOM
CEO, PENINSULA
10. AQUATIC RECREATION
CENTRE (PARC)
IF & PINES FOREST
AQUATIC CENTRE
SPORTS & The Peninsula Aquatic and Recreation
RECREATION Centre (PARC) opened in September
2014 thanks to the vision of Frankston
City Council and the support of both the
IF you’re all about the active, Frankston City kicks all the goals. Federal and State governments. It is
managed by Peninsula Leisure Pty Ltd
Health, fitness and wellbeing are vital UPCOMING PROJECTS and is the premier aquatic, fitness and
contributors to a rewarding work-life balance. recreation centre for Frankston City and
$
34.9 million Council, State and Federal surrounding regions with $4.771 million
And as you’d expect of a region abounding funding for expansion of Jubilee Park memberships and $1.057 million people
with pristine coastline and bushland, Frankston Indoor Stadium for netball and basketball using the facility casually.
does health and fitness extremely well. $
6.5 million Council and Federal funding
To name a few, premier facilities include the With high quality facilities such as a 50m
for redevelopment of Lloyd Park Pavilion
renowned Peninsula Aquatic and Recreation pool, waterslides, an aquatic playground,
Centre (PARC), Jubilee Park Indoor Stadium, $
9.37 million Council, State and Federal a warm water recovery pool and spa,
Peninsula Kingswood Country Golf Club, funding for RF Miles Recreation Reserve sauna and steam rooms, onsite physio,
RF Miles Reserve and redeveloped Carrum Redevelopment a crèche, two group exercise rooms, a
Downs Recreation Reserve. $
2.3 million Council, Federal and club large gym floor and a cycle room, it’s no
funding for Belvedere Bowling Club wonder PARC is a very special place that
Whether you prefer getting active at our extension appeals to everyone in the community.
premier regional Peninsula Aquatic and
Recreation Centre (PARC) in Frankston’s $
3.9 million Council and State funding Many local sporting clubs connect with
city centre, exploring picturesque parks, for Monterey Soccer pavilion us at PARC for training and we’re proud
foreshore and natural reserves or getting your $2.75 million for Pat Rollo Pavilion Upgrade of the contribution we make by providing
competitive side pumping by joining a local access to our quality training facility that
$
3.5 million for Ballam Park Master Plan
sports club – Frankston City has a plethora of ensures a strong feeder program into
recreational activities to get everyone moving. 2.55 million Council, State and Federal
$ some of the most successful sports in
funding for Frankston Park Sports Lighting our area.
Our high-quality playgrounds attract visitors
from across South-East Melbourne and We employ close to 300 of the
Mornington Peninsula as a great location for community’s best and brightest in their
families to come together, and for children of chosen areas to deliver programs and
all ages to make new friends as they explore, services that contribute to the health
learn and develop in a fun environment. and wellbeing of the local area.
Frankston’s sporting facilities strengthen the Frankston just gets more and more popular
city’s status as a prime location for families and has been so successful at drawing
and visitors to enjoy leisure time in. people down to her attractive shores.
IF YOU WANT ACTIVE, The City is being re-imagined and
INVEST FRANKSTON. morphing into a thriving business,
culture and sporting precinct.
I am excited about the future prospects
for growth, partnerships and innovation
that I see in both small and big ideas.
25Invest Frankston Prospectus 2021/22
11.
IF CASE STUDY:
FUNDING
ED COX
CO-OWNER,
THE HOP SHOP
Receiving an Invest Frankston Business
We are here; beginning and beyond. IF you want a Council that Grant of $15,000 in 2019, helped put
walks the talk in supporting businesses, talk to Frankston City. our enterprise into full swing and assisted
with our renovation costs. Business has
Helping businesses set up, grow and succeed Evidence of Frankston City’s commitment to been booming for us since we opened
is the ultimate purpose of Frankston City providing dynamic assistance to business is our shop on Playne Street, Frankston,
Council’s Economic Development Team. nowhere better illustrated than by the creation late 2020. Even though we opened
We are tenacious with our commitment to of our priority planning initiative, where major during the pandemic, we have been
providing investors with the tools they need development applications demonstrating very busy complimented with huge
to enrich our city. significant economic benefit to the region support from Frankston City Council,
may be decided within 60 statutory days. the local community and the Frankston
With access to funding, business community.
Frankston City Council offers a number of
advice, regulatory grants and incentives to help you take the The beachside locale and a gap
assistance and training, next step in your business enterprise, from in the market contributed to our
decision to open The Hop Shop
Council is a great place providing support to help you activate our
city streets, increase employment, beautify here in Frankston City and we
to start the conversation your shopfront, extend outdoors, relocate to haven’t looked back.
about new enterprise. Frankston or expand your creativity.
We knew there were a lot of young
A strategically developed range Additionally, after eight years of business families coming to the area – we thought
of Council support programs includes: grants, Frankston City Council has stepped up it was the right time for Frankston to
its commitment to support business growth get a venue that was more than your
Investment Facilitation Service and attracting new businesses and startups regular pub.
Business Grants to our city by increasing the business grants
We’re also really lucky to have craft
pool to a total of $350,000.
Specialist Business Mentoring breweries such as Mr Banks, Dainton,
Entrepreneurial Network IF A SUPPORTIVE CULTURE and Mornington close by as we had
IS IN YOUR BUSINESS always planned to get involved with them
Business Events PLAN, INVEST FRANKSTON.
and champion them when we could, it’s
Marketing and Promotional Support a great way to show off the area and give
Business Concierge Service your support.
$350K 54
FUNDING POOL GRANTS ISSUED
for business grants, with grants generating 650 jobs
of up to $30,000 available in the Frankston area
26WE ARE TENACIOUS WITH OUR COMMITMENT TO PROVIDING INVESTORS WITH THE TOOLS THEY NEED TO ENRICH OUR CITY.
IF
THE FUTURE
IS YOURS,
INVEST
FRANKSTON
Invest Frankston is our commitment We will continue to support and We are committed. We are dedicated.
to creating the most robust, most encourage the people and businesses We are unswerving.
forward thinking, most energetic, of Frankston City to make it happen,
IF YOU SHARE THE
exciting, progressive suburb, city, through our highly innovative and VISION AND THE
municipality and region in Melbourne. successful support programs. PASSION FOR WHAT
CAN BE, INVEST
We aim to become an epicentre We will continue to work with the FRANKSTON.
of innovation, growth, industry, Victorian and Australian Governments
modernity and thinking. to ensure we remain at the forefront
of infrastructure and investment
Fully supported by Council, this is our facilitation, now and into the future.
ethos; the mantra we live, grow and
develop by.frankston.vic.gov.au business@frankston.vic.gov.au 1300 322 322 PO Box 490 Frankston VIC 3199
You can also read
