Ratecard 2020 - Nordic entertainment group
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ratecard 2020
entertainment for everyone
tv
target groups seasonal differentiation
Target group TRP price Weeks 1 2 3-4 5 6-8 9 10 11 12-13 14-15 16 17 18-21 22 23-24 25
Persons 25-59 11.789 Persons 80 97 105 103 108 109 114 118 129 135 129 129 144 148 155 120
Persons 30-50 13.912 Men/woman 80 97 103 100 105 106 111 111 123 129 125 123 137 141 148 113
Persons 30-60 14.607 Weeks 26 27 28 29-30 31-32 33 34 35 36-38 39-40 41-43 44-48 49 50 51 52
Men 21-40 11.959 Persons 109 100 80 76 83 106 140 146 151 157 158 156 148 145 96 86
Men 21-50 13.127 Men/woman 104 97 80 76 83 106 137 142 144 150 151 148 140 138 96 86
Men 25-59 13.103
Men 30-50 13.772 spot length index – tv
Men 30-60 14.600 Spot length 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”
Women 21-40 10.909 Index 45 58 69 80 91 100 113 124 135 146 157 168
Women 21-50 11.830 All other spot lengths as per individual agreement.
Women 25-59 12.044 timely booking
Women 30-50 12.521 Month Weeks No. of weeks Booking deadline Month Weeks No. of weeks Booking deadline
Women 30-60 13.271 January 1-5 5 December 3 July 27-31 5 June 9
February 6-9 4 January 14 August 32-35 4 June 23
March 10-13 4 February 4 September 36-39 4 August 11
April 14-18 5 March 10 October 40-44 5 September 8
May 19-22 4 April 7 November 45-48 4 October 6
June 23-26 4 May 12 December 49-53 5 November 10
surcharge for primetime
Primetime share 50% 55% 60% 65% 70%
Surcharge 5% 8% 12% 17% 23%
NENT Group reserves the right to adjust prices with 5%, if TV 2 raise prices.
ratecard 2020 page 3
digital
Product CPM Spot length Spot length index
Premium Web TV 230 5 seconds 70
Premium Food 269 10 seconds 80
Premium Sport 269 15 seconds 90
Viaplay Live Sport 345 20 seconds 100
Rate prices at 20 seconds 25 seconds 110
Other products CPM 30 seconds 120
Pause banner 218 More than 30 seconds Individual negotiation
Bumper ads – 6 seconds 215
Terms && betingelser
Priser Conditions 2020 page
side 4 4
Annual Agreements • If the PUT drops by 3% or more the campaign price will be regulated by +3%. Split spot
Annual agreements are a binding agreement between an Advertiser and Nordic • If the PUT increases by 3% or more the campaign price will be regulated by A split spot consists of at least two advertising spots from the same Advertiser,
Entertainment Group UK Ltd. (“NENT”) concerning the purchase of advertising -3%. which is to be run in a specific order and/or during the same break. The extra
space in the current year. By concluding an Annual Agreement one can, as an handling means that the price of a split spot receives a surcharge of 5%.
Advertiser, gain several advantages: The development is calculated as a 4-week rolling average. The period shall be
determined based on the end date of the new campaign and is defined as the Short- and small campaigns
• Guaranteed TRP prices. three previous weeks, as well as the last week of the campaign. Campaigns running under 4 days and/or less than 40 TRP, will be added a
• Discount on the total volume, including TRP campaigns, sponsoring, Web-TV, surcharge of 5%
and digital products. Example:
• Discount on specific program positions (premiums). A campaign ends in week 19, the four weeks will therefore be week 16-19. Campaign runs
• The opportunity to purchase power breaks. Not all Advertisers aim for a balanced TRP distribution across the program
• Full retro activity on the agreed volume. Specific program positions (premiums) schedule. If you, for example, prefer a specific portion of your TRPs located
• The opportunity to agree upon new purchase target groups based on behav- Specific program positions entail that you can buy positions during highly during prime time, this may incur surcharges, cf. the table “Appendix for prime
ior (e.g. people who wear spectacles). engaging programs, such as Masterchef and Robinson, sports packages time”. Prime time is defined as the period between 17h00–23h30. You can also
excluded. Contact NENT for further information. deselect certain days in a campaign, incurring surcharges.
Annual Agreements shall be concluded no later than 25 February 2020 at
17h00. Upon entering into the Annual Agreement, the Advertiser receives full Sports packages Introduction discount
retro activity on the agreed volume. The following formats on TV3+ are exclusively offered via Sports packages: When introducing new products, an additional discount can be granted. The
Danish Superliga, Premier League, Champions League and Formula 1. Contact introduction discount is granted exclusively on the first campaign and requires
Even further discounts are offered to those Advertisers within an enterprise NENT for further information. one total order. The condition is that the product has not been marketed on
which have been thus appointed by the entering into of the Annual Agreement. channels over the past 36 months. Only NENT will evaluate whether the intro-
Companies that might be purchased in the course of the Annual Agreement Power breaks duction discount can be offered.
period are not eligible to be covered by the Annual Agreement. A power break during, for example, football programs is run after the players
have come onto the pitch, but also immediately before the kick-off or the Web TV
Budget share guarantee beginning of the second half. By featuring in this exclusive break an Advertiser Web TV is defined as TV programs and shorter video clips which run on digital
Advertisers who guarantee NENT a budget share of minimum 50% in the Annual can obtain extra attention. platforms such as: Smart TV, desktop PCs, mobile applications and tablets.
Agreement are offered extraordinary benefits: NENT’s Web TV is run on our own platforms and via cooperation partners in our
The TRP package digital video network.
• Budget share discounts. NENT offers campaigns directed at different target groups, where each target
• Further discount on premiums. group has its fixed base price. When you purchase advertising time, NENT takes Creative solutions
care of planning the campaign in the form of a TRP package, so that the NENT offers you, as Advertiser, a wide range of options to integrate your
For information about additional definitions and conditions please contact NENT. placement reaches the selected target group: All of this at a fixed and brands on our platforms. Contact NENT for further information.
agreed-upon price.
PUT-regulations Competitions
All RBS campaigns are covered by a campaign regulation, which is dependent A TRP package is a very safe and effective media purchase. As an Advertiser In conjunction with competitions held on the TV channels, as well as the corre-
on developments in the commercial PUT*. If the supply in the market changes, you are assured that the desired number of TRP for the purchased target sponding platforms/sites, the Advertiser must register with the appropriate
the price of the campaign is changed in proportion to the development of PUT, group will be achieved and you only pay for these TRP. authority and pay any fee associated with the competition. It is the provider of
to a maximum of +/- 3%. the competition, who is responsible for the entering into of a data processor
Spot packages agreement.
Example: Advertisers can buy spot packages in special programs, such as food-programs,
• If the PUT drops by 2% the campaign price will be regulated by +2%. sports, or other programs with a distinct profile. In this way, the opportunity to Campaigns
• If the PUT increases by 2% the campaign price will be regulated by -2%. reach the exact target group desired is gained. A campaign is a total order of advertising space, with a start and end date, in
ratecard 2020 page 5 *) PUT is defined as the number of viewed minutes in the commercial TV universe (P21-50) within the given period.
which the Advertiser’s product or business is advertised. If there is a break of DKK 100,000 is asked to be moved. Fee: DKK 30,000. If the whole campaign is to Adtoox or Peach within five whole business days prior to campaign start. If this
more than 21 calendar days during a campaign, the same shall be regarded as be moved a fee of DKK 90,000 becomes payable. deadline is not met, then NENT are not able to guarantee that the viewing will
a new campaign. Campaigns are run as ”Run by Station” (RBS). be in accordance with the booking. Late receipt of the advertising material
Campaign delivery will equate to moving of the campaign start to be required. At the same time,
This signifies that NENT decides the advertising spots’ placements over the cam- Any under-deliveries will be delivered on later campaigns, as agreed by the a fee will be charged according to the following guidelines: If the advertising
paign period. Advertisers are not allowed to pool or purchase advertising spots Advertiser. Any receivables that the Advertiser has due will permanently be material is submitted in good time, but with the wrong spot length, then a fee
together. lost if not utilized for purchase of advertising space before June 30, 2021. When must be paid for changing the booking, cf. the subparagraph regarding this.
using several spot versions or spot lengths, the under-deliveries of one spot The advertising material will be destroyed by NENT 90 days after the first
Booking version will be set off in relation to the over-deliveries of a second spot version. viewing, unless other specific agreements are agreed upon.
Booking of advertising space must be made in writing to NENT, by submitting Viewings which are seen live or time lapsed within seven days after the day of
the order by e-mail. The order MUST include the following: The name of the viewing, will be included in campaign delivery. Viewings with TV Correct spot length Incorrect spot length
Advertiser, product, spot length, spot title, spot code, period, budget, target live-feed transmissions, e.g. Formula 1, can be run as split-screen and are also
5 working days
group and any specific broadcasting requirements. Booking of advertising included in the total campaign delivery. The campaign statement is usually DKK 0 DKK 5,000
prior to 1st viewing
space is honored with a 5% discount if it is received by NENT no later than generated eight days after the end of the campaign. Viewings that are seen
midday on the date for timely booking, cf. the booking overview. If a booking is on other platforms than TV, measured by means of Gallup’s Virtual Meter, shall
1-4 working days
received after the deadline for timely booking, a surcharge of 10% is applied. also be included in the campaign delivery. All TRP calculations are done within DKK 3,000 DKK 7,500
prior to 1st viewing
the “TV household” universe.
Changing of bookings Later
Bookings can be changed free of charge when concerning spot length, target Security of delivery and de-booking DKK 7,500 DKK 15,000
submission
groups, rotation and restrictions, if written notice is submitted to NENT no later In addition to the guarantee of a fixed TRP price, NENT offers compensation in
than two calendar weeks prior to campaign start. Should NENT receive written the form of a new and free campaign of the same value if pre-delivery on TV Digital
notice of booking changes at the latest a week before the campaign start, the stations exceeds 35% of the campaign level. However, the condition is that the
3 working days
Advertiser shall pay a fee of DKK 3,000. Should NENT receive the above-men- campaign will be minimum 100 TRP and run for at least 14 days. NENT reserves DKK 0 DKK 0
prior to 1st viewing
tioned notice later than one week before the campaign start, the Advertiser the right to de-book part of a campaign, if the demand exceeds the supply at
shall pay a fee of DKK 6,000. Increasing the budget of a campaign after the the point of timely booking.
1-2 working days
date for timely booking is possible, however, it being understood that there is DKK 3,000 DKK 3,000
prior to 1st viewing
no booking discount for the portion of the campaign that is not booked Deadline for de-booking is the subsequent Wednesday 17h00 at the latest and
according to timely booking, and surcharge of 10% will be applied. will only be applicable if NENT announce “sold-out / out of inventory” for the Later
booking weeks in question. DKK 7,500 DKK 7,500
submission
Moving and cancellation
Moving, reducing and cancelling must be carried out in writing to NENT. The TV Complaints
commercial broadcast time is non-transferable. Complaints shall be made in writing no later than five working days after
having received the campaign follow-up. However, complaints regarding a TV
Terms regarding the movement of campaigns commercial which is scheduled for re-broadcast before the expiry of the
It is possible to move campaigns free of charge until seven working days before five-day period, must be done immediately.
the campaign start, if it is an identical campaign (i.e. the same budget, the same
Advertiser product, etc.). If the movement of campaigns is carried out later than Advertising material
7 working days before campaign start, a fee of 30% is placed on top of the The Advertiser shall, at their own expense and risk, deliver advertising material
budget moved. satisfying NENT’s technical specifications for material. See the subparagraph
‘Material delivery’. If reference is made to the TV station’s website in the
Example: commercial, the Advertiser are responsible for referencing correctly. The ad-
Campaign period of 3 weeks, total budget of DKK 300,000. Budget week 1 of vertising material should be sent to NENT Broadcasting Centre via Adstream,
ratecard 2020 page 6Spot codes Compensation
It is the responsibility of the Advertiser to communicate the correct spot codes, For Advertisers that provide security for their payment in the form of participa-
spot lengths and campaign period and other relevant information to NENT Plan- tion in Creativity and Communication’s security structure, NENT offers a com-
ning. NENT must have the information by email, no later than five whole business pensation of 1.0%. Aid may, furthermore, be provided in cases where the Ad-
days prior to the first agreed-upon viewing. If not, then NENT has the right to vertiser meet the conditions for qualifying. Contact NENT to learn more of the
postpone the campaign start date and pre-deliver the campaign proportionate conditions for acquiring compensation. The right to compensation is forfeited,
to the number of days it was postponed as a result of the lack of information. At upon any breach of the payment terms. For Advertiser, who only buy digital
the same time, a fee will be charged cf. to the fee for late delivery. products and provide security for their payment in the form of participation in
Creativity and Communication’s security structure, NENT offers a compensation
In conjunction with the new Viewer Survey in Denmark, all commercial spots and on digital products totaling 7%. Upon breach of the payment terms the right to
sponsorships will in the future be awarded a Spot ID. The Spot ID is a unique compensation is forfeited.
number that follows each spot, regardless of which TV station or platform it
appears on. It is the responsibility of the contracting entity that the Spot ID is NENT’s general terms and conditions
specified in connection with the spot being uploaded and that a Spot ID may In addition to the above, NENT’s general terms and conditions for purchase of
only be used on one specific spot. NENT reserves the right to reject the spot airtime for advertising, shall apply on all agreements between NENT and Ad-
where the Spot ID is not communicated. It is possible to obtain a series of Spot vertiser.
ID’s from Kantar Gallup, who is facilitating the Viewer Survey in Denmark. Addi-
tional contact and Spot ID information is available at KantarGallup.dk/SpotID.
Material delivery
NENT will only accept digital files. Delivery of digital files are to be sent to via
Adstream (adstream.com), Adtoox (adtoox.com) or Peach (imdcloud.net).
All technical specifications are available at nentgroup.dk.
Rejection
NENT is entitled to reject advertising material, if this has not been received in
time, does not fulfill the technical specifications or does not comply with appli-
cable legislation. NENT is not responsible for the losses suffered as a result of
rejection.
Payment
Payment of the invoiced amount must be received by NENT no later than the
last business day of the calendar month following the campaign’s viewing
month. Direct customers will be invoiced in advance of the campaign start. The
Advertiser shall provide continuous and comprehensive security for every order.
The provision of security may be done in accordance with Creativity and Com-
munication’s security structure or directly to NENT. For late payments, a default
interest of 2% is added of the invoiced amount as of the month commenced.
However, Advertiser who are members of Creativity and Communication are
only attributed 1% on arrears.
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