Red Caviar from the Arctic EQ Goes Vegan - New products on the way - EQOLOGY
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2019/2020 - EUR 4,60 Red Caviar from the Arctic EQ Goes Vegan New products on the way
CONTENTS
EQOLOGY'S
CUSTOMER MAGAZINE
EQ MAGAZINE 2019/2020 • VOLUME 19
12 EQ GOES VEGAN – PURE VEGAN OM-
EGA-3 (EPA + DHA) OIL FROM 100%
FRESH, TRACEABLE AND SUSTAINABLE
ARCTIC ALGAE
EDITOR
EDITORIAL STAFF
Marit Ulseth
Børre Gjersvik
Hogne Vik
Renate Norgreen
Marit Ulseth
DESIGN Dinamo Magazine
TRANSLATION ENG Jory Nolen
PRINTING Merkur Grafisk AS
06
CIRCULATION 10 000
COVER PHOTO EQOLOGY
Printed on environmentally friendly paper
EQ PURE ARCTIC OIL IS PURE OMEGA-3 OIL FROM 100% FRESH, TRACEABLE
AND SUSTAINABLE ARCTIC WILD FISH WITH ORGANIC COLD-PRESSED OLIVE OIL
AND VITAMIN D3 – ADDED A FRESH FLAVOUR OF NATURAL ORANGE OR LEMON
14 PURE OMEGA-3
100% fresh, sustainable and
traceable and Arctic wild fish.
42 SEA KAYAKING
Gliding soundlessly over the
surface of the sea in a kayak is a
24 TURN BACK THE YEARS WITH OUR RE-
GENERATIVE, HIGH CONCENTRATION
SERUM THAT REJUVENATES THE SKIN
TO REDUCE THE APPEARANCE OF FINE
strong nature experience. LINES AND WRINKLES
18 EQ OMEGA-3 TEST
Check your fatty acid balance. 48 CEO AND PRODUCT
DEVELOPER
20 OLIVE OIL Børre Gjersvik is the CEO of Eqol-
For millennia olive oil has been ogy and the developer of our
used in beauty care and as medi- recent EQ products.
cine, and today olives are known
to prevent a number of diseases. 50 EQ SHAKE
is a unique and complete meal
Pb 514, Lilleakerveien 2 b,
36 EQ ESSENTIAL replacement product manufac- N-1327 Lysaker
Multivitamin and multimineral tured of only the finest raw materi- post@eqology.com
liquid dietary supplement enrich- als and ingredients. eqology.com
ed with super fruit extracts.
56 PRODUCT CATALOGUE
28
ØMERKE
ILJ T
M
40 VITAMINS & MINERALS You will find a complete overview THE SUPERVITAMIN EQ K2+ IS
AN ANTI-AGING SUBSTANCE THAT
2041
0672
Studies show that the body needs a of all our products in our product
refill of important vitamins and miner- catalogue. SUPPORTS HEALTHY BONES AND M
er
kA
S
als both before and after exercise.
BLOOD VESSELS kur
G r a fi s
2 E Q M A GA Z I N E | 2 0 1 9/2020 2 0 1 9 / 2 0 2 0 | E Q M AG AZINE 3
EDITORIAL
Dear Reader
I
hope you enjoy this edition of our EQ cosmetics with a barrier function is a significant
WHO ARE WE?
Magazine. It is packed full of interest- trend, which contributes to the optimal functioning Eqology is a Norwegian com-
ing articles on our Eqology products and of the skin. Eqology is working permanently with pany established in 1998 with
operations in most of Europe. Eqol-
lifestyle ideas that can all help you to live world-class scientists to bring you something spe-
ogy develops, manufactures and
a healthier life. A nutritious, well-balanced diet cial – that is how EQ Collagen Booster Serum was distributes all its products through
along with physical activity and refraining from created. Instead of removing skin layers, this serum partners who are the best at their
bad habits is the foundation of robust health. helps strengthen its protective functions. It is de- areas of expertise throughout
signed to nourish and support critical ecosystem, as Europe. Our products are manu-
Healthy eating is about well as to enhance collagen and elastin in your skin. factured in accordance with the
having a variety of foods Our unique formula based on Arctic Roe Extract strictest quality standards and
(LEX™) is a splendid example of innovation. LEX™ consist of natural ingredients with
that give all the nutrients is a pure natural bioactive marine ingredient with well-documented results.
you need to maintain health, documented multifunctional anti-ageing proper- We offer high-quality products
that are based on natural ingred-
well-being, and energy on ties. This globally patented ingredient demonstrates ients at competetive prices through
the appropriate level. biologically active efficacy in human skin cells. EQ a modern and structured network-
Collagen Booster Serum will be your first natural ing concept.
It includes consuming high-quality proteins, com- line of defence against the pollutants of the modern
plex carbohydrates with low Glycemic Index (GI), world. Promoting the migration of fibroblasts and THE NAME
fatty acids like Omega-3 and Omega-9, vitamins, increasing the production of collagen, elastin and The name Eqology combines EQ
minerals, fibre and water. We get too much Omega-6 hyaluronic acid is the key to maintaining healthy, and Ecology. It tells the story of
in our modern diet, that is why we need to minimise moisturised skin. Eqology’s exceptional liquid our products, which are all based
processed foods, saturated fats and alcohol. Eating omega-3, EQ Pure Arctic Oil is one of the purest on natural ingredients and of the
in this manner helps you maintain your body’s eve- and finest Omega-3 products in the world. Low unique powers nature has to offer.
EQ stands for both "emotional
ryday functions, promotes optimal body weight and oxidation means high bioavailability. Functional
intelligence" and "equalization" –
can assist in disease prevention. Food Oil which is natural and fresh has a higher bio- balancing. This is the name of our
Eating more plant foods for optimal diet has long availability (absorption) and gives you more health product series. The name signals a
been the hardest part of nutritional recommenda- benefits than omega-3 oils from the concentrates new, more intelligent way to pro-
tions from health authorities. Hence, the consump- that you find in capsules, according to (RUBIN mote health and vitality. It is about
tion of veggie protein powders is an easy way to report 196/2011). The combination of natu- maintaining a natural balance in
transit into a more plant-based menu. Eqology is ral omega-3 fish oils with a low level of people's lives. EQ is derived from
launching what I consider the ideal vegan shake, TOTOX is something you should look the company name Eqology and
coming in the first quarter of 2019. The new vanilla- for because of its benefits and fresh it is an abbreviation that is both
flavoured EQ Vegan Shake provides nutritional taste. We are proud to reveal that we distinctive and easy to remember.
EQ are the products that maintain
advice because it is associated with improved lean are launching EQ Pure Arctic Oil
balance in your life – physically
body mass and less hunger between meals. We cre- Travel Pouch. The new samples are and mentally.
ated an entirely new formula in collaboration with completely sealed from air contact Nature is the source of our inspi-
outstanding scientists. Our recipe is about health and keep the fish oil fresh for up to ration. Nature is a great force. It is
benefits, primarily on weight control and anti-aging. one year. You can give sachets to your the key to our ambitions and our
During all the stages, we are supporting you to make friends, easily pack them for a holiday challenges. At Eqology we are in-
healthy and ethical lifestyle choices. or business trip and help more people spired by nature and its enormous
Did you know your skin is the largest living get health improvements! • potential.
organism of your body? Taking care of it is part of
We are determined to fully utilize
a healthy regime. Every day your skin engages in Wishing you the best of Health,
what nature has to offer in order
a battle with the environment. UV rays, pollution, to develop a healthy and vital
blue light from phones and laptops can harm the enterprise that can ensure a pros-
skin’s lipid barrier. As a result, redness, acne, or Børre Gjersvik perous future for ourselves and our
dryness appears. Therefore, the modern genera- CEO customers.
tion of skincare products is designed to help your
epidermis in this contemporary world. Currently, At Eqology, we have the power of
nature behind us. It’s in our nature.
4 E Q M A GA Z I N E | 2 0 1 9/2020 2 0 1 9 / 2 0 2 0 | E Q M AG AZINE 5
PRODUCT INFORMATION
EQ PURE ARCTIC OIL
EQ PURE ARCTIC OIL
– pure omega-3 oil from 100% i
fresh, traceable and sustainable
Arctic wild fish RECOMMENDED DOSAGE
The recommended daily
With organic cold-pressed olive oil and vitamin D3 dosage is 0,15 ml per 1kg
– added a fresh flavour of natural lemon of body weight. A double
dosage is recommended
Tex t E Q O LO GY the first 2 months. 1 ml
P h o t o E Q O LO GY / I S T O CK P H O T O contains a total of 118 mg
DHA and EPA.
EQ Pure Arctic Oil consists at Eqology can identify the that extends from the wild
of pure omega-3 oil sourced exact latitude and longitude fishery to the final point of OMEGA-3 HAS SCIEN-
TIFICALLY PROVEN POSITIVE
from wild cod fisheries in of where the fish used in ev- sale as an EQ product. Poly-
HEALTH EFFECTS
the cold, nutrient-rich Arctic ery production batch of EQ phenols from an organic, • reduces blood lipids
Ocean off the Norwegian Pure Arctic Oil are caught. high quality virgin olive oil and blood pressure,
coast. The CodMarine® Fleet This traceability factor is one from Terra Creta – Crete's reduced risk for cardio-
consists of 7 new factory of the qualities that make most famous olive oil pro- vascular disease
trawlers based in Ålesund, EQ Pure Arctic Oil unique. ducer, is added to the fish • maintains the elasticity
Norway. Our oil is produced oil. This olive oil has been of blood vessels
in Pharma Marine AS within MSC-CERTIFIED awarded many prizes and • improves the capacity
6 hours from the fish is cau- Synthetic additives gold medals for best of the brain
• increases the amount
ght. You can trace your are not blended regional olive oil
of serotonin in the
5:1
bottle of EQ Pure Arctic Oil to the oil. The produced in
brain and alleviates
by locating the fishing vessel raw fish, Phar- Crete – "the depression
that harvested your oil. Just ma Marine birth-place" • counteracts inflamma-
see the place where it was and Eqology A ratio higher than 5:1 of the olive tion in brain cells and
fished at eqology.com. are all Marine increases the length and oil – over blood vessels
severity of inflammatory
Steward- reactions. the last two • makes the cellular
TRACEABLE ship Council hundred years. membrane softer and
Using marinetraffic.com – an (MSC) and MSC Finally, we have more flexible
open, community-based Chain of Custody also added vitamin
EQ OMEGA-3 TEST
project, which provides real- Standard (CoC) certified. D3 and natural lemon or You can now get quick
time information on ship This means our product, orange flavor. info about your omega-6
movements, you – the con- EQ Pure Arctic Oil, has a and omega-3 ratio with a
sumer of the EQ Pure Arctic qualityas-surance that it ESSENTIAL FATTY ACIDS simple home blood test.
Oil – can pinpoint the where- has been sourced from Fatty acids are essential for
abouts of these trawlers at sustainable Norwegian all body functions to work WARNING
any given time: They ope- fisheries and moreover, optimally. Our brain, mus- Please consult your
rate between 67 ° and 80 ° N kept segregated during the cles, circulatory system, res- doctor if you are on
latitude. Moreover, we here entire supply chain process piratory system and the skin anticoagulants,pregnant
or giving the product to a
child under 1 year of age.
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PRODUCT INFORMATION
EQ PURE ARCTIC OIL
Health claims in EU
GOOD FOR YOUR HEART
250mg EPA and DHA contribute to normal
heart function.
GOOD FOR YOUR BRAIN
250mg DHA to maintain normal brain function.
Pregnant and lactating women: 450mg DHA
and 250mg EPA contribute to normal brain
development in fetus and breastfed children.
GOOD FOR YOUR VISION
A BETTER BALANCE 250mg DHA to maintain normal vision. Infants
between the intake of omega- up to 1 year: 100 mg DHA contributes to
6:omega-3 is one of the keys normal visual development.
to improved health and will
help to reduce and prevent the GOOD FOR YOUR IMMUNE SYSTEM
risk of development of chronic Normal function of the immune system.
diseases.
GOOD FOR YOUR BLOOD TRIGLYC-
is dependent upon this. We distinguish between than 5:1. During the past decade, it has been widely ERIDE & -PRESSURE
omega-3, -6 and 9 fatty acids. Omega-3 and accepted that enduring, chronic inflammation in 2-5gr DHA and EPA to maintain normal blood
-6 are essential fatty acids. The term "essential" the body explains why many people are develop- triglyceride level and normal blood pressure.
means that the body cannot produce these ing joint problems, cardiovascular diseases, type 2
substances themselves, but must instead get diabetes, kidney disease and obesity. A ratio higher GOOD FOR YOUR MUSCLE FUNCTION
them through dietary or nutritional supplements. than 5:1 extends the time and extent of the inflam- Normal muscle function.
Regular and adequate intakes of omega-3 matory reaction in the body and therefore consti-
and omega-6 fatty acids are essential for brain tutes a risk of developing the diseases mentioned. VITAMIN D3:
development, the immune systems function and A better balance between the intake of omega-6 GOOD FOR YOUR MUSCLE, IMMUNE
normal blood pressure regulation. and omega-3 is one of the keys to improved health SYSTEM, BLOOD & BONES
and will help to reduce and prevent the risk of devel- Vitamin D3 contributes to normal muscle and
A CHANGING DIET opment of chronic diseases. immune system function, normal absorption of
Before the industrial revolution in the western calcium and phosphorus, normal blood calcium
levels, and maintenance of normal bones and
world , our diet was comprised of an almost OMEGA-9
teeth.
equal amount of omega-3 fatty acids and We have chosen to add omega 9 fatty ac-
omega-6 fatty acids. The last 40-50 years there ids and high concentrations of antioxidants
have been major changes in our diet. Conse- (poly-phenols) from a high quality, unique cold- Produced in Norway exclusively for Eqology.
quently, we now consume a large amount of pressed olive oil produced in Crete. Omega-9
processed foods and vegetable oils, for exam- fatty acids help to maintain healthy blood ves- MSC CERTIFIED:
ple soya-, sunflower- and corn oils containing up sels, a good heart health as well as controlling WATCH OUR VIDEO ON HOW SUSTAINABLE, TRACEABLE, WILD SEA-
to 80 % omega-6 and little or no omega-3 fatty the blood sugar levels in the body. To prevent the EQ PURE ARCTIC OIL IS FOOD
acids. Part of the explanation for this is that we development of inflammation and cardiovascu- MANUFACTURED. Scan the MSC, The Marine Stewardship Council is an
QR-code to watch the video or international non-profit organisation. MSC
consume a lot of omega-6 fatty acids is a result lar disease, the solution is therefore to increase
see it on eqology.com certified fisheries ensure that fish are caught
of the feed we use for the animals we eat the the intake of both high quality omega-3 and
at levels that allow fish populations and the
meat from. Even farmed fish contains substantial omega-9 fatty acids, in addition to reducing the ecosystems on which they depend to remain
amounts of vegetable products and omega-6 omega-6 intake. A reduction of the omega-6 in- healthy and productive for the future.
fatty acids. take alone is not sufficient.
FSC CERTIFIED PACKAGING:
OMEGA-6/OMEGA-3 RATIO BALANCE SOURCED FROM WELL-MANAGED
Predominance of omega-6 fatty acids in your diet EQ Pure Arctic Oil is a product with an optimum FORESTS OR RECYCLED MATERIALS
WATCH OUR VIDEO ABOUT The wood-based materials like paper and card
– compared to omega-3 fatty acids – can lead to composition of omega-3 and omega-9 fatty
OMEGA-6:OMEGA-3 used for packaging our products display the
health problems. The majority of us have unfortu- acids, which will contribute to improve the fatty Scan the QR-code to watch the logo of the Forest Stewardship Council (FSC) to
nately a majority of omega-6 fatty acids in our diet acid balance in the body. There is evidence video or see it on eqology.com show Chain of Custody (CoC) Certification. This
– often without knowing it. Today, the ratio between that after regular consumption of this oil in a standard verifies they have been sourced from
omega-6 and omega-3 fatty acids in the Western minimum of 120 days, most people will achieve well-managed forests or recycled materials:
diet is between 10:1 and 20:1. This means that we an omega-6:omega-3 fatty acid balance of 5:1 FSC’s mission is to promote environmentally
consume up to 20 times as much omega-6 as ome- or lower. • appropriate, socially beneficial and economi-
ga-3 fatty acids. The recommended ratio is lower cally viable management of the world’s forests.
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AGAZINE 9
PRODUCT INFORMATION
EQ PURE ARCTIC OIL PREMIUM
EQ PURE ARCTIC OIL
i
PREMIUM
– receive 25 % off all
single products and our
THE FOREST STEWARDSHIP
EQ Assurance cover COUNCIL (FSC)
According to the Food and
Agriculture Organization
of the United Nations, half
Tex t E Q O LO GY of the world’s forests have
P h o t o I S T O CK P H O T O
already been altered,
degraded, destroyed or
converted into other land
uses. Much of the remain-
ing forests today suffer from
We recommend double ENJOY 25% DISCOUNT ON one-time pay-out of € 5 000 illegal exploitation and
dosage for the first 2 months ALL OTHER PRODUCTS for users of EQ Pure Arctic otherwise poor manage-
– consequently you will Did you know that a regular Oil Premium. Full terms and ment. FSC was established
as a response to these
receive two extra bottles subscription to EQ Pure conditions are available at
concerns over global
with your first delivery of Arctic Oil Premium entitles eqology.com.
deforestation.
our new concept EQ Pure you 25 % off all other single
Arctic Oil Premium. We products? FSC CERTIFICATION
have included a measuring We have decided that any
utensil to ensure the correct EQ ASSURANCE – A HEALTH wood-based packaging
recommended dosage. ASSURANCE AGAINST materials like paper and
CARDIOVASCULAR DISEASES card used for EQ Pure Arctic
RECEIVE YOUR PRODUCTS Scientists claim that a Oil Premium should be certi- EQ ASSURANCE
A health assurance against
FOR FREE regular daily intake of 1 – 5 fied by the Forest Steward-
cardiovascular diseases for
We have also included a grams omega-3 fatty acids ship Council (FSC).
everyone that uses EQ Pure
Travel Pouch with 15 EQ can give a prolonged life- Arctic Oil for more than 6
Pure Arctic Oil 10ml sa- expectancy of more than FSC is an international continuous months.
chets – perfect for when 5 years. EQ Assurance is non-profit, multi-stakeholder
you are traveling or as a intended for anyone using organization established in
gift to friends and family. EQ Pure Arctic Oil Premium 1993 to promote responsible
WATCH OUR VIDEO ABOUT
Did you know that when for more than 6 consecutive management of the world’s EQ ASSURANCE
three friends or members months. forests. The FSC does this by Scan the QR-code to
EQ ASSURANCE. Scientists claim of your family order the setting standards on forest watch the video or see it
that a regular daily intake of 1 – 5 on eqology.com
same product as you that This assurance policy covers products, along with certify-
grams omega-3 fatty acids can
give a prolonged life-expectancy of yours is FOR FREE – you first-time diagnosis of a heart ing and labelling them as
more than 5 years. only pay the shipping/ attack or stroke (verified by eco-friendly.•
handling charges. a doctor) and provides a
10
10 EQ
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PRODUCT INFORMATION
EQ PURE VEGAN
EQ GOES VEGAN
– pure vegan omega-3 (EPA + DHA)
oil from 100% fresh, traceable and i
sustainable Algae
In 2019, Eqology plans to introduce a new Omega-3 product
for vegans made from algae.
Tex t BØRRE GJE RS V I K
P h o t o I S T O CK P H O T O
Vegans will benefit from diets are missing omega-3 FOR THE ENVIRONMENT THERE ARE THREE COM-
omega-3 supplements fatty acids (EPA and DHA). One of the most effective PONENTS THAT MAKE ALGAE
because our omega-6 However, well-planned, things an individual can do NOURISHING TO EAT:
intake is so high. The fish oil plant-based diets are rich in to lower their carbon foot- • Chlorophyll and other
supplement recommenda- protein, iron, calcium and print is to avoid all animal plant pigments
• Omega-3 fatty acids in
tions that exist today, vegan other essential vitamins and products. The production
the form of eicosapen-
or not, are based on a very minerals. of meat and other animal
taenoic acid (EPA) and
high omega-6 intake. products places a heavy docosa-hexaenoic
The plant-based sources burden on the environment. acid (DHA)
Vegans and vegetarians of these nutrients tend to The vast amount of grain • Important marine min-
have been shown in many be low in saturated fat, feed required for meat erals such as iodine
studies to have lower levels high in fibre and packed production is a significant
of healthy long chain omega with antioxidants, helping contributor to deforestation, EQ OMEGA-3 TEST
-3 fatty acids (EPA and DHA) diminish or reduce some of habitat loss and species You can get quick info
about your omega-6 and
than meat eaters. The impo- the modern world's biggest extinction. omega-3 ratio with a sim-
rtance of Omega-3 cannot health issues like obesity, ple home blood test.
be overstated – these fatty heart disease, diabetes and FOR PEOPLE
acids are a crucial part of cancer. Just like veganism is the DID YOU KNOW?
any diet vegan or other- sustainable option when it It takes up to 20 Kg of
wise, and have been shown FOR THE ANIMALS comes to looking after our grain to produce just 1Kg
to reduce cholesterol and For many, preventing the planet, plant-based living of animal flesh!
triglyceride levels, protect exploitation of animals is is also a more sustainable
against inflammation, and the key factor in their deci- way of feeding the human EQ PURE VEGAN HEALTHY
decrease the risk of heart sion to go vegan and stay family. A plant-based diet MEAL REPLACEMENT
As a further EQ innovation,
disease and even cancer. vegan. requires only one third of
we will also launch a 100 %
the land needed to support
vegan version of the EQ
FOR YOUR HEALTH Avoiding animal products a meat and dairy diet. The Shake.
There are indeed many is one of the most obvious more people who go ve-
scientifically proven benefits ways you can take a stand gan, the better able we will
to vegan living. Plant based against animal exploitation. be to feed the hungry. •
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PRODUCT INFORMATION
EQ PURE ARCTIC OIL
OMEGA-3
– from 100% fresh,
traceable and sustainable
Arctic wild fish
Tex t E Q O L O G Y
P hoto I S T O C K P H O T O
E
Q Pure Arctic Oil contains omega-3 oil sourced from
cod fished off the coast of Norway. Havfisk ASA based
in Ålesund is Norway’s largest trawler company. Two
of their trawlers, Gadus Njård and Gadus Neptun, fish
exclusively for the cod supplied to Pharma Marine AS – the
company that produces the omega-3 oil used in our prod-
ucts. We can follow the whereabouts of these vessels by using
Marinetraffic.com – an open, community-based project, which
provides real-time information on ship movements.
Norwegian cod fisheries are certified by the Marine Steward-
ship Council (MSC). The MSC is an international non-profit
organisation that promotes sustainable fishing standards
and practices. MSC certification, depicted by a
blue label on seafood products in the shops,
represents the gold standard for best prac-
tice in the fishing industry: Only 10% of the
world’s fisheries carry MSC Marine Fisheries Sustainable
Standard certification. Moreover, the MSC The omega-3 oil is from the
sustainable MSC certified
Chain of Custody Standard, a traceability and Pharma Marine. The cod
are caught from the Arctic
segregation standard, that is applicable to the Ocean.
full supply chain from a certified fishery to final
sale, ensures the MSC blue label is only displayed
on products genuinely sourced in accordance with
their standards. The Pharma Marine production facility has
this MSC Chain of Custody Standard certification and in-
cludes innovative, modern technology that allows an extensive
purification process of the finished products they manufacture.
From March 2017, Eqology will be MSC certified as well. By
these means, our customers can rest assured that the omega-3
in our EQ Pure Arctic Oil is of the highest quality, sourced and
processed to the highest standards of sustainability.
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PRODUCT INFORMATION
EQ PURE ARCTIC OIL
EQOLOGY TRACEABLE
MSC ARCTIC
CERTIFIED WILD FISH
Eqology is in addition Trace your bottle of EQ
to our supplier, Pharma Pure Arctic Oil back to
Marine, MSC certified. the fishing vessel that har-
By these means, our vested your oil, and also
see where it was fished on
customers can rest as-
eqology.com.
sured that the omega-3
in our EQ Pure Arctic Oil
is of the highest quality,
sourced and processed to
the highest standards of
sustainability.
WHITE GOLD THE PRODUCTION FACILITY
Residual raw material from cod has been an The omega-3 manufacturer Pharma Marine AS
important source of omega-3 for centuries. Cod is located near Ålesund on the Western coast of
fishing and the manufacturing of cod-based Norway – a region where marine oils have been
products played a significant role in the econom- manufactured for over 130 years.
ic development of Norway. This nutritious and In addition to their advanced technology,
easily stored dried fish could sustain seafarers
for months at a time. The white gold, as many
called it, made salted clip fish and cod liver oil a
the facility has a top-notch research laboratory
and is considered one of the most environmen-
tally friendly omega-3 facilities in the world.
The facility has
USES THE WHOLE FISH
The production facility focuses on sustainabil-
ity, safeguarding the resources for future genera-
CODMARINE® FLEET
a top-modern
trading commodity during the Viking period – The facility received its MSC Chain of Custody tions. The cod head and liver are especially fatty, Pharma MarineTM has a unique partnership with 7 different fishing
something to be exchanged for finer goods such Standard certification in February 2014.
research and contain a lot of omega-3. Pharma Marine ad- vessels: the CodMarine® Fleet. The raw material for CodMarine® is
as wine. The main shareholder and CEO of Pharma laboratory, vocates close collaboration between the marine collected from the vessels in the CodMarine® Fleet. These vessels are
Around the middle of the 19th century a better Marine is Leif Kjetil Gjendemsjø. He was raised and it is counted refining industry and fishermen to utilize 100 % of new factory trawlers operating from a base in Ålesund, Norway which
understanding of the general health benefits of at his family's fishery, he began his career there the fish harvested from the sea. is less than 1-hours’ drive from Pharma MarinesTM factory.
fish oil began to emerge. Cod oil was already well and has worked with marine products ever
among one Gjendemsjø is dedicated to high quality com- All the trimmings from food production of MSC certified North East
established as a useful source of vitamin A and D since. The omega-3 oil from the Arctic Ocean is of the most bined with using what we take from nature in its Arctic Cod, Saithe and Haddock are used to make EQ Pure Arctic Oil.
when in the 1970’s Danish researchers discovered considered to be of the finest quality. Through environmentally entirety and respecting it as we do so. His top tip The oil is produced within 6 hours of the fish being caught. As soon
the healthy omega-3 fatty acids DHA and EPA. years of experience Pharma Marine has built for determining the quality of an oil is taste: "If the boat returns to shore, the oil is transported directly to Pharma
After this cod oil became increasingly popular as the competence and technology to safeguard the
friendly omega-3 the pure oil, before anything is added, tastes good, MarinesTM facility. Read more on codmarine.com. •
a reliable source of omega-3 fatty acids. quality of the necessary omega-3 fatty acids. facilities. then it is of high quality". •
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PRODUCT INFORMATION
EQ OMEGA-3 TEST
EQ OMEGA-3 TEST
– test your fatty acid balance
with our biosampling kit for i
Omega-3 testing
Tex t a n d p h o t o E Q O LO GY
With the help of a simple self-administered and at the part you send to the laboratory. Your HOW TO CHECK
device you will quickly get an answer to your test is therefore completely confidential. It is im- YOUR RESULT
omega-6 and omega-3 ratio. The blood sample portant to retain the part with your ID number
on the filter paper is extracted and analysed since you will need this number later to check On the website
according to international standards for ome- your result on omegaratiotest.com. Tip: Take a omegaratiotest.com
it is easy to check you result
ga fatty acid testing by Vitas AS Laboratory in picture of your ID number in case you lose it.
and reed more about how
Oslo, Norway. Your results can be securely ac- to interpreting your result.
cessed on omegaratiotest.com after 15 – 20 COMPARE TO PREVIOUS RESULTS If you choose to, you can
business days. Did you know that when you check your also compare your result to
second result, you can easily compare this to any previous tests you have
OMEGA-6/OMEGA-3 RATIO your first result? Click on the icon PREVIOUS taken.
The analysis measures the amount of omega-6 RATIO TEST RESULTS and add the ID number
1. WHERE TO CHECK:
and omega-3 fatty acids in your red blood from your first test. •
Go to omegaratiotest.com
cells. The most common omega-3 fatty acids and register your IDnum-
are eicosapentaenoic acid (EPA) and doco- Check your result at omegaratiotest.com in ber to access your results.
sahexaenoic acid (DHA). The portion of these 15 - 20 business days:
two types of fatty acids from all fatty acids in 2. YOUR RESULT:
the red blood cell membranes, given in per- Your will receive 2 results,
centage, is what we call the Omega-3 Index. your Omega-3-index and
your Omega-6 (AA)/Ome-
The Omega-3 Index is a good way of
ga-3 (EPA) Ratio result.
measuring if you are getting enough omega-3
fatty acids in your regular diet. An Omega-3 3. HOW TO INTERPRET
Index that is lower than 4 indicates a higher Clik on the icon INTERPERET
risk of developing cardiovascular disease, and YOU RESULT at the bottom
the ratio between the omega-6 and omega-3 of the page to learn more
fatty acids in your cellular membranes tells about your result.
us about the condition to function optimally.
WATCH OUR VIDEO
Scan the QR-code to watch
IMPORTANT TO REMEMBER how to do the test or see
When you receive your EQ Omega-3 Test there the video on eqology.com
are a few things you need to be aware of.
Carefully follow the user manual in your test kit
on how to perform the blood test.
The blood sample collection card contains
an ID number. In our new test kit the ID number
is already placed on the blood sample card
– both on the part that you tear off and keep,
18 EQ M A GA Z I N E | 2 0 19/2020 2 0 1 9 / 2 0 2 0 | E Q M AG AZINE 19PRODUCT INFORMATION
ORGANIC OLIVE OIL
ORGANIC OLIVE OIL
FROM CRETE i
- a symbol of good health
EQ PURE ARCTIC OIL
Since the earliest times the olive tree has followed human WITH POLYPHENOLS
A unique organic, cold-
development and given rise to rituals and traditions. For millennia pressed virgin olive oil has
olive oil has been used in beauty care and as medicine, and been added to EQ Pure
today olives are known to prevent a number of diseases. Arctic Oil. The benefits of
this oil have been attributet
to its high content of oleic
Tex t H O GN E V I K acid, omega-9 and the
Photo I S T O C K P H O T O
elevated levels of poly-
OLIVE OIL. Olive oil contains omega-9 phenols.
unsaturated fat, plenty of essential
vitamins, including vitamins A, B1, B2,
T
C, D, E and K, as well as iron. ANTIOXIDANTS
Olive oil contains plenty of
he history of olive oil is connected THE GREEN GOLD essential vitamins, includ-
to the ancient civilizations around The Eqyptians, who were huge consumers ing vitamins A, B1, B2, C,
the Mediterranean Sea. Already of olive oil during the time of the Pharaohs, D, E and K as well as iron.
then, as people were celebrating imported the olive tree from Crete and the Experts claim the oil's high
the olive tree as a sacred tree, the benefits oil was used in burial rites and cleansing. levels of polyphenols and
of the precious oil were recognized. But it was the Phoenicians that, in the 16th antioxidants prevent dam-
age to the blood vessels
century B.C., started to plant olive trees
and cells by attacking free
TERRA CRETA first everywhere in Greece, and then along radicals. This can also play
Crete was one of the first regions where the entire coast of the Mediterranean Sea. a part in stopping athero-
locals found ways to domesticate the wild During the prevalence of the Roman cul- sclerosis and the aging
olive tree during the prehistoric period. ture, the amount of olive groves and mills process in cells
In the region of Kolymvari and the village multiplied. and tissues.
“AnoVouves” we find one of the oldest Olive oil was used in cooking in addition
domesticated olive tree, the “Monumental to medicinal purposes and skin care. The
Olive Tree of Vouves” – that is considered oil has been called "beauty oil" because of WATCH OUR VIDEO ON HOW
one of the oldest olive trees in the world – its ability to soften and tighten up tissue, OUR ORGANIC OLIVE OIL IS
more than 2 500 years of age. and give skin more luster. The World's first HARVESTED.
Scan the QR-code to watch the
In this region Terra Creta is located – eyeliner was created in ancient Greece by
video or see it on eqology.com
today one of the world´s most experienced mixing coal and olive oil. In ancient Rome
olive-oil factory. This factory is well known women used olive oil on their skin and hair
for its awarded olive oils – achieving pres- to protect themselves from the sun, and for
tigious quality awards and medals from the pleasant scent. This was the green gold
Europe (France, Greece, Israel), Japan, US of the gods, kings and queens before it be-
and China. came a regular part of all Mediterranean life.
20
20 EQ
EQ M
MAAGA NEE || 220019/2020
GAZZIIN 19/2020 2 0 1 9 / 2 0 2 0 | E Q M AG AZINE 21PRODUCT INFORMATION
ORGANIC OLIVE OIL
MODERN PRODUCTION
EQUIPMENT AND METHODS
make it possible to coldpress the
olives more efficiently without
needing to add heat. Because
of this today's oil retains more
of its nutrients and goes through
less deterioration than what it
did before.
A HEALTHY DIET study the oil's cleansing and regenerative effect.
Several public studies have been done on differ- Olive oil is referred to as a "dietary supplement"
ent eating habits across Europe. A clinical study because of its high contents of monounsatu-
by the American researcher Dr. A. Keys in the rated fat, which has a cleansing and protective
1950´s was the first to recognize the benefits of effect on the blood vessels and digestive system.
the Cretan Diet with the main ingredient olive
oil. Dr. Keys found that Cretan population had COLD-PRESSING
the lowest rates of mortality, heart disease and The olive tree is an evergreen tree that can live
cancer as compared to other countries at that more than 2000 years. Today there are over 750
time, and stated that the considerable con- million olive trees planted all over the World. All
sumption of olive oil played a significant role in olives are green at first, then turning dark brown
this context. People in Crete had a much higher or purple as they ripen. Olive oil is technically a
life expectancy than those living in Northern plant juice, as the olives are pressed to release
Europe. The explanation given for this was that their juice in the same way as oranges, lemons
their well-balanced and other fruit.
diet provided protec- Cold-pressed "extra virgin"
tion against cardio- People in Crete had olive oil has not been through
vascular disease. a much higher life chemical treatment. Cold-
Medical research expectancy than pressed is the term that was TERRA CRETA – SUPPLIER OF OUR ORGANIC Terra Creta is recognized content and its high portion of polyphe-
done on olive oil has used for the olive oil produced OILIVE OIL IN EQ PURE ARCTIC OIL nols. In addition, the organic olive oil has
documented that those living in long ago when the mills used TRACEABILITY TREE. Eqology has explored several qualities of or- for its omega-9 content an extraordinary good taste.
a high content of Northern Europe. to press the olives were not as Since 2006, in keeping with their ganic olive oil for our main product EQ Pure and its high portion of Eqology is very proud to collaborate
oleic acid in the diet powerful as today. At that time philosophy of providing total Arctic Oil. Based on the excellent quality of polyphenols. In addition, with Terra Creta and – through that – be
contributes to creat- they first did a cold-pressing, transparency and maximum in- the factory Terra Creta, the historical compe- able to change people´s life through pro-
ing a good balance between the healthy and and then added warm water to get more oil formation, Terra Creta has offered tence of olive-oil manufacturing and farming the organic olive oil has an viding our customers with one of the best
unhealthy types of cholesterol in our bodies. from the olive pulp. Modern production customers the ability to trace of olive-trees at Crete and the more and more extraordinary good taste. olive oils in the world – securing your
the route of every one of their
Some focus mostly on the beneficial effects on equipment and methods make it possible to well-known knowledge about health benefits arteries and blood lipid values to stay
products, from the olive grove
the cholesterol in the blood and the oil's ability cold-press the olives more efficiently without to the point of sale, through the
associated with daily intake of ecologic, extra- healthy. •
to reduce the risk for cardiovascular disease by needing to add heat. Because of this today's oil innovative "traceability tree". You virgin olive oil, Eqology decided – late in the
keeping the LDL cholesterol (so-called bad cho- retains more of its nutrients and goes through can now trace the organic olive year 2016 – to include organic olive oil from
lesterol) in check and increasing the LDL cho- less deterioration than what it did before. oil used in your EQ Pure Arctic Terra Creta in our EQ Pure Arctic Oil.
lesterol (good cholesterol). Other researchers Oil on eqology.com. Terra Creta is recognized for its omega-9
22 EQ M A GA Z I N E | 2 0 19/2020 2 0 1 9 / 2 0 2 0 | E Q M AG AZINE 23PRODUCT INFORMATION
EQ RED CAVIAR SERUM
ARE YOU SEARCHING RED CAVIAR
FOR THE ARCTIC FROM THE ARCTIC i
PROTECTOR? Turn back the years with our regenerative, high
concentration serum that increases collagen and elastin
production and simultaneously rejuvenates the skin to CLINICALLY PROVEN
reduce the appearance of fine lines and wrinkles. EFFICACY*
- made by nature, shaped for you • Soothes out skin rough-
Tex t BØRRE GJE RS V I K ness. Leaves skin feeling
Photo I S T O C K P H O T O firmer and refines its tex-
ture. Skin feels smoother,
T
its elasticity and moisture
levels are improved.
here are two things the human body created EQ Collagen Booster Serum. • Reduce fine lines and
and caviar have in common: water Eqology offers a remarkable formula using wrinkles. The skin’s
and protein. The skin and caviar are LEX® to infuse skin with the very source of volume, suppleness,
mostly made up of water and pro- life. LEX® has been Trade Marked for the elasticity and tone are
tein. Because of this similarity in the cellular exclusive Arctic Red Caviar extract drawn preserved.
structure, all the nutrients from the caviar ex- from the rich cold waters of the Arctic sea. • Hydrates, the skin is
tract can be easily absorbed by our skin. Water intensively moisturized,
re-mineralized and
and protein play an essential role in attaining UNMATCHED RESULTS
regenerated.
a youthful and hydrated skin. It can also slow The LEX® molecules is the most effective to
• Fades discoloration
down the maturing of skin by replenishing give new life and energy back to the very cells
skin tissues and improving skin elasticity. where beauty is born, the serum comes with • Diminish redness.
EQ Collagen Booster Serum is the power- cutting-edge biotechnological research. This • Improves skin brightness.
ful result of impressive innovation, pushing globally patented ingredient demonstrates • Improves global skin
the boundaries of performance. It offers bioactive efficacy in human skin cells. appearance.
exceptional lifting and firming combined With EQ Collagen Booster Serum, skin cells
with cutting-edge performance. Arctic roe are redirected or activated to produce those *Lønne et al, 2013. Interna-
extract contains antioxidant properties to extracellular matrix components that are lost tional Journal of Cosmetic
protect skin against dangerous UVA and UVB upon age; those that you so desperately need Science.
rays. This helps to prevent against collagen to maintain a smooth, young and healthy
and elastin breakdown. It works wonders on skin. EQ Collagen Booster Serum provides IN VITRO TESTED
lessening the appearance of wrinkles because unmatched visible results. • Bioactive.
• Stimulates skin cells
of its rich protein and antioxidant content. and activated to pro
APPLICATION AND EXPERIENCE duce new collagen.
CAVIAR’S FULL POTENTIAL – LEX® Apply morning and evening after cleansing, • Promotes fibroblast.
Did you know that the hands of the workers gently smooth over face, avoiding eye area. EQ
sorting salmon egg at the roe producers are Collagen Booster Serum is a true feast for the WATCH OUR VIDEO
smooth and soft, despite working in ice cold senses. It offers an exquisite impression with ABOUT EQ COLLAGEN
water? This phenomenon and world leading the delicate gesture of the application. BOOSTER SERUM
stem cell research by reGenics created the The experience is a rich texture that glides Scan the QR-code to watch the
video or see it on eqology.com
idea that the unfertilized salmon egg is packed on skin smoothly, leaving it feeling exception-
with skin beneficial substances. With contin- ally soft. It helps skin reach new levels of glow
ued research and new technological advance- and evenness – measurable in two weeks,
ments, Eqology together with reGenics AS has visible in four. •
24 EEQ MA
Q M AGA
GAZZIIN | 220019/2020
NEE | 19/2020 2 0 1 9 / 2 0 2 0 | E Q M AG AZINE 25CUSTOMER STORY
EQ PURE ARCTIC OIL
brought me back within the health authori-
ties' recommendations by a wide margin.
In fact, very shortly after I started to take EQ
Pure Arctic Oil I felt the pain subside and I
took less and less analgesics. In consultation
with my rheumatologist, I have gradually
reduced the medicines I needed for my
ankylosing spondylitis. This past year I have
been totally medicine free and it works just
great and I am almost painless. My rheuma-
Eqology has given
tologist said that I am so healthy that I don’t
need regular controls but told me to call if the
pain returns.
me my life back
We have recently been on holiday in Gran
Canaria and we had many long and beauti-
ful walks including a nearly 2 Scandinavian
miles (20km) walk without tiring. I must
Text a n d p h o t o A N N E B R I T N Y G Å R D also tell you that for the past year I have also
used EQ Essential together with EQ Pure
Arctic Oil and I find I have a lot more energy
Anne Brit from Norway was only 39-years-old when she was diag- nowadays.
nosed with ankylosing spondylitis and has since 1989 felt the painful
symptoms on her body. Her quality of life decreased, and the pain just My whole situation has completely changed
and I can thank Eqology that I can look
got steadily worse and by 2004 she was receiving a disability pension. forward to an active retirement together with
the family. I have told my niece Yvonne who
Fortunately, after starting to use EQ Pure Arctic Oil, Anne Brit has introduced me to EQ Pure Arctic Oil that I'm
experienced some improvement and is now better able enjoy her retire- never going to stop using it. •
ment with her children, grandchildren and her husband, Svein. Kind regards,
Anne Brit Nygård
T
o me it means a lot to be active and social. Eqology arrived and I took the blood
ANNE BRIT
I love to go for walks and for many years test before I started on EQ Pure RECOMMENDS:
we had a mountain cabin and I was in my Arctic Oil. I must be honest and say
happy place when I could go for long walks that I struggled a bit with the oil
in the great outdoors. consistency for the first few days,
but we quickly became friends once
After I got ankylosing spondylitis I was heavily I discovered that I did not regurgi-
medicated and needed large doses of painkillers to tate fish flavour as I had previously
endure the worst days. At times I also had difficulty done with any of the other omega-3
getting out of bed in the morning. My energy level products I had tried.
was very low for many years and I could not take
more than short trips before I had to rest. My blood value before I started on
EQ Pure Arctic Oil was nothing
Two years ago, I spoke with my niece who told to brag about. My omega-3 index
about EQ Pure Arctic Oil and the importance of was 3.8% and my omega 3/6 ratio
taking a supplement of omega-3 as the typical diet showed that I had 14.1 times more
contains too much omega-6. She also said that omega-6 than omega-3 in my cells.
it was possible to take a blood test to check the
fatty acid balance in my body. I was not difficult After four months of using EQ Pure
to persuade me to consider EQ Pure Arctic Oil Arctic Oil I took another test and
because I had been advised by my rheumatologist then my omega-3 index had strengthened to 7.4%
to take omega-3 supplements earlier. One week and the omega 3/6 balance showed now that I only
after the order was placed the first shipment from had 4.4 times more omega-6 in my cells: The oil had
26 EQ M A GA Z I N E | 2 0 19/2020 2 0 1 9 / 2 0 2 0 | E Q M AG AZINE 27PRODUCT INFORMATION
EQ VITAMIN K2
New
and i
EQ K2+D3 improved!
An anti-aging substance RECOMMENDED DOSAGE
The recommended daily
that supports healthy bones dosage is 1 capsule that
contains 200 μg vitamin K2
and blood vessels added 40 μg vitamin D3.
VITAMIN K2
• Menaquinone-7 is an in-
Tex t H O G N E V I K
teresting vitamin that has
P h o t o P RZ E M E K SZ U B A/ I S T O C K P H O T O
received a lot of atten-
tion among researchers
- both when it comes to
bone health and the
health of the cardio-
vascular system.
Today there is an increas- Copenhagen University STUDIES OF DIFFERENT
ing interest in undertaking in the early 1930's. During FOODS • There is very little vitamin
research to better under- experimental studies on Today we know a lot about K2 in the typical Western
stand the physiological aging chickens fed with a low-fat the effects of vitamin K. diet. The human body
process. Researchers are diet he discovered an un- Some population groups produces some vitamin
analysing the ability for both known substance that was have a diet containing far K2 in the lower part of
new and known ingredi- necessary for the blood to larger quantities of vitamin the large intestin. The
problem is that the small
ents to influence the aging coagulate. The fat-soluble K than others. In Japan, a
intestine absorbs this fat-
process. vitamin was named vitamin traditional cuisine served
soluble vitamin in very
As we age our blood ves- K after its function: neces- for hundreds of years small amounts. The vi-
sels stiffen either because sary for coagulation (spelt known as natto has high tamin is created by the
of a loss of elasticity or from with a K). concentrations of vitamin "good" bacteria, Basillus
calcification of the arter- Some years later the K2/MK-7. Of the European natto, which is used to
ies. Several international American researcher Ed- countries, the Netherlands ferment some types of
studies show that vitamin ward A. Doisy determined has been especially active foods.
K2 inhibits the develop- the molecular structure of in undertaking vitamin K
ment of arterial stiffness. vitamin K1 and synthesized research. Perhaps this is due WARNING
Those who are pregnant, us-
In addition, it also delays it in a laboratory. Later it to the Netherland’s love for
ing anticoagulants (such as
the development of age- was proven that several wonderful cheeses – often warfarin/warfarin) or
related osteoporosis. This is related molecular struc- with a strong flavour – and other medication should
welcome news for health- tures could have the same because the population balance their use of vitamin
conscious people seeking to function - these were also consumes a large volume of K2 and their medication
exercise preventive selfcare called K-vitamins (K1, K2). dairy products (including in cooperation with their
in pursuit of a a prolonged In 1943 Dam and Doisy were cheese) in general. Across doctor.
life of a higher quality. awarded the Nobel Prize in the Atlantic, research in
Medicine for their discover- the USA has (so far) been WATCH OUR VIDEO
Scan the QR-code to watch
VITAMIN K – HISTORY ies. Vitamin K is a collective primarily concerned with
our video about vitamin K2
Vitamin K was discovered term for a group of vitamins studying vitamin K1. Re- or see the video on eqol-
by the Danish researcher with common molecular search over the past decade ogy.com
Henrik C. P. Dam at the structure. has shown that the short
Biochemical Institute at circulation time of vitamin
28 EQ M A GA Z I N E | 2 0 19/2020 2 0 1 9 / 2 0 2 0 | E Q M AG AZINE 29PRODUCT INFORMATION
EQ VITAMIN K2
K1 in the body means that this vitamin does not serve bone strength but that it takes some time
provide adequate health benefits for bones and before one can measure these positive health
arteries: They are discovering that vitamin K1 is effects in otherwise healthy people. Recently
not as efficient as K2. published clinical studies on vitamin K1 and K2
show that vitamin K2/MK-7 has a positive effect
EQOLOGY'S VITAMIN K2 AND BONE HEALTH on bone health and is more efficient than vitamin
PRODUCT DIRECTOR Bone is continuously formed and broken down K1. However, it also revealed that measurable
Dr Med. Hogne Vik is a throughout our lives - both to repair small inju- changes in bone indicators such as bone mass,
physician and professor ries and to make it possible for the body to utilize mineral density and bone strength take time: A
who has published more the large calcium reserves in the bone tissue that systematic study, documented with radiographs,
than 100 international
can then be used to preserve vital functions. Dur- showed that it took two years of regular use of
scientific papers. He
has a doctoratein ing childhood and adolescence, the rate of bone vitamin K2/MK-7 to delay the “natural” decay
birch allergy and has
researched allergic
formation exceeds the rate of bone decomposi-
tion (resulting in physical growth). However,
of bone health. Vitamin K2/MK-7 is therefore a
preventative supplement that should be taken
from such diseases. Even though
vitamin K1 was consumed in
risk for cardiovascular diseases.
Vitamin K1 once again did not EU Health Claims
reactions at Haukeland after the age of around 25-30 years, the rate of regularly over prolonged periods of time to re- much larger doses than K2, there demonstrate the same beneficial
University Hospital in formation to decomposition changes leading to a duce the risk of age-related changes in the bone was no such protecting relation- effect as vitamin K2.
Bergen, Norway. VITAMIN K2:
gradual loss of bone strength and mass. tissue – which can lead to osteoporosis. ship between vitamin K1 and Amongst a selection of 564 GOOD FOR YOUR CIRCULATION/
He has filled manage- Several important studies undertaken in cardiovascular health detected. postmenopausal women from this CARDIOVASCULAR HEALTH
ment and product Japan have identified that vitamin K2, spe- VITAMIN K2 AND CARDIOVASCULAR HEALTH The findings in this part study it was also discovered that Vitamin K contributes to normal blood
development posts with cifically mena- quionone-7 or MK-7 in natto The so-called "Rotterdam Study" was published of the Rotterdam Study were the women who ate most K2 had clotting.
international companies (bacterial fermented in 2004. This scientific article confirmed in another extensive less calcification of the arteries
GOOD FOR YOUR BONES
in both dietary sup-
plement and pharma-
soya beans), has an Studies show that – one of approximately 1000 population study, also from supplying the heart muscle – a
Vitamin K contributes to the maintenance
ceutical sectors. He
especially beneficial
effect on bone health.
vitamin K2 has a articles published from studies
carried out in a district of the
the Netherlands (PROSPECT-
EPIC- cohort; Utrecht). This
condition that leads to stiffer
arteries and potentially to (for
of normal bones.
was also responsible for
documenting well-known Women from areas positive effect on city of Rotterdam in The Neth- study includes more than 16 000 example) a heart attack. Several VITAMIN D3:
omega-3 products and in Japan with a high cardiovascular erlands - showed that vitamin women aged 49-70 who, when studies have now generated the GOOD FOR YOUR BONES
participated in devel- consumption of natto K2 decreases the risk of cardio- recruited, did not suffer from any same results: Consuming foods
oping vitamin K2 as a are shown to have
disease. vascular diseases. The aim of the cardiovascular diseases. with high vitamin K2 content (e.g.,
Vitamin D contributes to the maintenance
of normal bones.
dietary supplement.
less broken bones overall study was to monitor a
and bone fractures and to have generally better population for a prolonged period and exam- GOOD FOR YOUR BLOOD-
Dr Vik has been chair-
bone health than women from districts where ine lifestyle factors that affect health, disease,
The results revealed a clear connec- CONCENTRATION OF CALCIUM
man of the Norwegian
Association of Herbal the natto is a less common diet-ary dish. In causes of death etc., with emphasis on cardio- tion between the dietary consumption Vitamin D contributes to normal absorp-
tion/utilisation of calcium and phos-
Manufacturers and fact, natto is currently the dish measured to vascular diseases and cancer. By the end of the of the largest doses of vitamin K2 and phorus. Vitamin D contributes to normal
Retailers and the Founda- have the highest content of K2/MK-7. 1980's almost 8000 men and women above the
tion for NorwegianFood
age of 55 had been recruited for Phase I of this
a reduced risk of cardiovascular dis- blood calcium levels.
Culture, and has served
as managing director K2 IS THE MOST EFFECTIVE FORM OF VITAMIN K study. Since 1990, the study has been progres- ease and the risk of dying from such GOOD FOR YOUR TEETH
for the Norwegian food FOR BONE HEALTH sively expanded to include more people and by diseases. Vitamin D contributes to the maintenance
research institute Mat- Studies from Europe and the United States have 2008 approximately 15 000 people (45 years of normal teeth.
forsk AS. confirmed the research discoveries in Asia: K2 old and older) were included. In the study from
is the most effective form of vitamin K when it 2004 approximately 4800 men and women (ini- The women were monitored some dairy products, fermented GOOD FOR YOUR IMMUNE
comes to bone health. Vitamin K1 also has simi- tially deemed healthy) were monitored over a for 8 years and the trend was the cheeses and soy beans - natto) has RESPONSE
lar effects but a very small impact compared to period of 10 years with regards to cardiovascular same: Even after adjustments for a positive effect on cardiovascular Vitamin D contributes to the normal func-
tion of the immune system.
vitamin K2. The most extensive clinical study on diseases and cause of death in relation to dietary traditional cardiovascular disease health. The latest known clinical
vitamin K2/MK-7 so far is from the Netherlands consumption of vitamin K1 and K2 . risk factors such as age, obesity, study conducted on vitamin K2/ GOOD FOR YOUR NORMAL
– a double blind placebo-controlled study with a The results revealed a clear connection smoking, high alcohol consump- MK-7 revealed that K2/MK-7 GROWTH AND DEVELOPMENT
total of 244 postmenopausal women (Ref. Osteo- between the dietary consumption of the larg- tion, diabetes etc., there was a clear reduces the stiffness in the artery Vitamin D has a role in the process of
porosis Int. 2013). This study shows that vitamin est doses of vitamin K2 and a reduced risk of connection between the dietary walls – so called arterial stiffness. cell division.
K2 / MK-7 is an important contributor to pre- cardiovascular disease and the risk of dying consumption of K2 and a reduced Arterial stiffness is shown in
30 EQ M A GA Z I N E | 2 0 19/2020 2 0 1 9 / 2 0 2 0 | E Q M AG AZINE 31PRODUCT INFORMATION
EQ VITAMIN K2
Excess calcium,
EQ VITAMIN K2 TEST
Adults ATHEROSCLEROSIS
over the age of Cardio-
40 years have
vitamin K
deficiency.
vascular disease
is the most
common cause of
fat and collagen
build up in i
– test your Vitamin K2
Artery
(Second only to death in the West- Built-up plaque
the vessel
ern world.
children). walls. Arterial
NORMAL VESSEL constrictions in concetration in your blood
1 500
1 Men the body cause
1 3
increased blood Tex t H O GN E V I K
Total mass of calsium in
Photo I S T O C K P H O T O
pressure, increased
the skeleton [grams]
Artery
Women
heart workload
1000
2
Plaque build-up
1
3
inside artery
– and may end HOW TO CHECK
500
in chronic heart teocalcin) – and the matrix
YOUR RESULT
1. Peak bone mass As the first company in the with an indication of your
2. Menopausal bone loss failure. world to develop a simplified own relative risk to subse- GLA-protein (MGP) that will On the website
3. Loss of bone mass with increasing age
blood test – a dry spot blood quently develop cardiovas- repair damages on the inner omegaratiotest.com
0 2 Build-up plaque
side of the arteries - securing it is easy to check you result
ruptures and build
test (DSBT) – where you cular diseases and/or weak and reed more about how
a smooth, non-calcified and
20 40 60 80 100 up a blood clot
Scar from heart tissue
3
that dies when it does
or blocks flow
can measure your serum- bones. to interpreting your result.
Age [years] not get enough blood
completely
concentration of vitamin K2 flexible arterial wall. If you choose to, you can
(MK7). RECOMMENDED SERUM also compare your result to
CONCENTRATION HOW CAN I KNOW THAT MY any previous tests you have
BODY NEED A SUPPLEMENT OF taken.
several studies to be an independent risk factor for contributor to the development of bone sub- EQ VITAMIN K2 TEST KIT The recommended serum
developing cardiovascular diseases, and it occurs stance while growing up, it helps us to have strong With the help of a simple concen-tration of vitamin K2, AND HOW CAN AN
ANSW-ER FROM A K2-TEST 1. WHERE TO CHECK:
relatively often with increased age. Loss of elasticity bones through a normal life and reduces the risk self-administered device – K2 (MK7) in blood is above Go to omegaratiotest.com
in the arteries is connected to the risk of high blood that we become osteoporotic. In addition, there is just like the EQ Omega-3 5 nmol/mL. A value HELP ME?
and register your IDnumber
pressure, a phenomenon that affects large parts of evidence that a regular intake of vitamin K2 helps Test Kit –the EQ Vitamin below 1.0 nmol/ The body should to access your results.
the older population. to keep the blood vessels flexible – which in turn K2 Test Kit allows custom- mL indicates The vitamin K2 have a blood-con-
"concentration- centration of the 2. YOUR RESULT:
A study, conducted under controlled condi- reduces the risk of developing hypertension and ers the opportunity to post an increased
number" contained in your active molecule Your will receive your serum-
tions, published in Thrombosis and Haemostasis cardiovascular or circulatory diseases. to the laboratory a blood risk for
blood provides you with in vitamin K2 concentration of vitamin K2
in February 2015 revealed that 120 women taking sample placed on filter paper. developing an indication of your own (MK7).
vitamin K2/MK-7 for a period of three years NEW AND IMPROVED WITH 40 MCG VITAMIN D3 The sample is extracted osteoporosis (MK7) around 5
relative risk to subsequently ng/mL to secure
showed a reduction in arterial stiffness whereas, a Experts recommend everyone to consider vitamin and analyzed according to and cardio- develop cardiovascular 3. HOW TO INTERPRET
similar number that received a placebo (capsules D supplementation. This is now also recommended international standards vascular dis- optimal activa- Clik on the icon INTERPERET
diseases and/or
without vitamin K2), showed an increase in arte- by several EU Governments. According to Harvard for vitamin K2 testing by eases. A value tion of osteocalcin YOU RESULT at the bottom
weak bones.
rial stiffness. Since arterial stiffness develops over University, a staggering 1 billion people are low Vitas AS Laboratory in Oslo, above 5 nmol/ and MGP-proteins. of the page to learn more
time, it is also important that research seeking to in vitamin D3. Both EQ Pure Arctic Oil and EQ Norway. Once the laboratory mL – for example This is the conclusion about your result.
study it (e.g., K2) be conducted over prolonged K2+ contain vitamin D3, however, in order for our has ascertained the level of 10 - 15 - tells you that your from clinical trials looking
into how we can inhibit the WATCH OUR VIDEO
period as well - if it is to reveal the effects. products to meet the new higher recommenda- vitamin K2 in your blood body is in a good shape, and Scan the QR-code to watch
The 2015 study reinforces our understand- tions of vitamin D3, we have decided to increase the you may securely access the at every time has enough normal weakening of bones
how to do the test or see
ing of the previously mentioned positive effects: vitamin D3 levels in our EQ K2+ from 10 mcg to 40 results on omegaratiotest. vitamin K2 in the circulation and increase in arterial stiff- the video on eqology.com
Regular consumption of vitamin K2 appears mcg. The new and improved EQ K2+ is now avail- com after approx. 15 – 20 (in the blood stream) to be ness in the western popula-
to reduce the risk of developing cardiovascular able on eqology.com – and with EQ Premium you business days. able to activate/carboxylate tion. Normally more than 90
problems. Moreover, it also revealed that women will receive 25 % off every month. The vitamin K2 “concen- the proteins in the body % in a population – both men
who already have stiff arteries can reduce this tration-number” contained responsible to re-modulate and women – have serum
development by taking vitamin K2. THE CONCLUSION SHOULD BE SIMPLE: in your blood provides you and build strong bones (os- MK7 values below 2 ng/mL.
Everyone, throughout their lifetime, will have a
WHO NEEDS VITAMIN K2? better quality of life and reduce the risk of incurring
The research results published over the past dec- fractures and cardiovascular diseases with a daily
ade demonstrate that vitamin K2 is an important preventive dose of vitamin K2. •
32 EQ M A GA Z I N E | 2 0 19/2020 2 0 1 9 / 2 0 2 0 | E Q M AG AZINE 33You can also read
