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Research for AGRI Committee - The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain - Europa EU
STUDY
Requested
  -       by the AGRI committee

          Research for AGRI Committee
          - The sectoral approach in the
              CAP beyond 2020 and
           possible options to improve
             the EU food value chain

                Policy Department for Structural and Cohesion Policies
                        Directorate-General for Internal Policies
                              PE 617.503 - October 2018                  EN
Research for AGRI Committee - The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain - Europa EU
Research for AGRI Committee - The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain - Europa EU
Research for AGRI Committee
- The sectoral approach in the
    CAP beyond 2020 and
 possible options to improve
   the EU food value chain

   Abstract
   This study addresses the current European rules applicable to the
   Common Agricultural Market Organisation and the recent
   proposal of the Commission in the CAP beyond 2020. It also
   suggests possible improvements for the proposal. It was
   presented to the Committee on Agriculture and Rural
   development the fifteenth of October of 2018.
This document was requested by the European Parliament's Committee on Agriculture and Rural
Development

AUTHORS
Tomás García Azcárate, Institute of Economics, Geography and Demography, (Spanish Research
Council - CSIC)
Research manager: Albert Massot
Project and publication assistance: Catherine Morvan
Policy Department for Structural and Cohesion Policies, European Parliament

LINGUISTIC VERSIONS
Original: EN

ABOUT THE PUBLISHER
To contact the Policy Department or to subscribe to updates on our work for the AGRI Committee
please write to: Poldep-cohesion@ep.europa.eu

Manuscript completed in October 2018
© European Union, 2018

This document is available on the internet in summary with option to download the full text at:
http://bit.ly/2y2iCax

This document is available on the internet at:
http://www.europarl.europa.eu/RegData/etudes/STUD/2018/617503/IPOL_STU(2018)617503_EN.pdf

Further information on research for AGRI by the Policy Department is available at:
https://research4committees.blog/agri/
Follow us on Twitter: @PolicyAGRI

Please use the following reference to cite this study and for in-text citations:
Garcia Azcárate, T. (2018): Research for AGRI Committee – The sectoral approach in the CAP beyond
2020 and possible options to improve the EU food value chain European Parliament, Policy Department
for Structural and Cohesion Policies, Brussels

DISCLAIMER
The opinions expressed in this document are the sole responsibility of the author and do not
necessarily represent the official position of the European Parliament.

Reproduction and translation for non-commercial purposes are authorized, provided the source is
acknowledged and the publisher is given prior notice and sent a copy.

Cover image: ©Isabel Lopez Garcia. School Fruit, Vegetable and Milk Scheme, Primary School “Los
Bateles”, Conil de la Frontera (Cadiz, Spain), winner of the “children recipes” competition 2017/1018
organized by the Regional Government of Andalucía
The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain

CONTENTS
LIST OF ABBREVIATIONS                                                                                   5
LIST OF FIGURES                                                                                         7
EXECUTIVE SUMMARY                                                                                       9
   GENERAL INFORMATION                                                                                 11
   PUBLIC CRISIS MANAGEMENT                                                                            13
   2.1. Market transparency                                                                            13
   2.2. Applicable rules                                                                               14
   2.3. The level of the European reference thresholds                                                 15
   2.4. Preventive market measures                                                                     15
   PRODUCER ORGANISATIONS AND THEIR ASSOCIATIONS                                                       17
   3.1. A”significant and general” derogation                                                          17
   3.2. The fruit and vegetable precedent                                                              18
   3.3. The years of ice                                                                               19
   3.4. Regulation 1308/2013: a ceremony of the confusion                                              20
   3.5. Current situation: the Omnibus Regulation and the “endive case” ruling                         23
   3.6. The Commission auditors’ role                                                                  25
   SOME OTHER RELEVANT ISSUES                                                                          27
   4.1. A pluri-annual crisis reserve.                                                                 27
   4.2. Unfair trading practices                                                                       27
   4.3. Local market and short supply chains                                                           27
   4.4. Crop diversification and rotation                                                              27
   4.5. Precautionary savings                                                                          28
   4.6. Micro, Small and Medium Size Enterprises                                                       28
   4.7. Optional financing of Operational Programmes in new sectors                                    28
   4.8. A well-designed audit system                                                                   28
   PROPOSALS FOR ADJUSTMENTS                                                                           29
   5.1. More transparent market data                                                                   29
   5.2. EU public intervention                                                                         30
   5.3. More efficient and effective safety net                                                        31
   5.4. Taking note of the “endive case” ruling                                                        31

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IPOL | Policy Department for Structural and Cohesion Policies

     5.5. Improving the POs, APOs and Interbranch rules              32
     5.6. Preventive market measures                                 34
     5.7. Addressing the prisoner´s dilemma (the free rider issue)   35
REFERENCES                                                           37

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The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain

LIST OF ABBREVIATIONS
AGRI              Agriculture and Rural Development Committee

AIBO              Association of Interbranch Organisation

APO               Association of Producer Organisation

CAP               Common Agricultural Policy

CMO               Common market organisation

DG AGRI           Directorate General for Agriculture and Rural Development, European Commission

DG COMP           Directorate General for Competition, European Commission

EAMO              European Agricultural Market Observatory

EC                European Commission

EU                European Union

IBO               Interbranch Organisation

IOF               Investment Own Firm

MS                Member State

PO                Producer Organisation

SMP               Skimmed Milk Powder

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IPOL | Policy Department for Structural and Cohesion Policies

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The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain

LIST OF FIGURES

Figure 1: Layering model of agricultural risk management                                              14

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IPOL | Policy Department for Structural and Cohesion Policies

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The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain

EXECUTIVE SUMMARY
Background
As explained by the Commission in its own presentation of the legislative proposals presented in June
2018, “the Common Market Organisation and its instruments remain largely unchanged”.
To highlight only 3 major issues, the safety net continues to be composed of public intervention and
private storage aid, on one hand, and exceptional measures on the other. Marketing standards and
rules on farmers' cooperation are unchanged.
Nevertheless, the Commission underlines “few important points for more effectiveness and
simplification”:
   •   The integration of sectoral interventions in the CAP plan Regulation (for fruit and vegetables,
       wine, olive oil, hops and apiculture).
       •The extension of the possibility to initiate sectorial interventions to other agricultural sectors.
   •   Amendments to rules on geographical indications to make them more attractive and easier to
       manage.
   •   The adjustment of allocations following the MFF proposal.
   •   The deletion of a number of obsolete provisions.
On the main issues related to the single CMO, the Commission has followed the Resolution of the
European Parliament of 30 may 2018 on the future of food and farming (mentioned later on as “the
Resolution”).
The maintenance of the specific sectoral intervention has been also largely welcome by the different
stakeholders.

Aim
This study serves to inform the members of the European Parliament, particularly the members of the
Committee on Agriculture and Rural Development, concerning both the remaining sectorial approach
in the current CAP in general, and the current rules on farmers´ cooperation.
The European rules on Producer Organisations, their associations and the Interbranch Organisations
deserve special attention. The paper presents briefly their historical evolution, taking into account of
the period when the Commission has been more active on those files… and those when it has been
more reluctant.
It concluded that the first version of regulation 1308/2013 ended in a ceremony of the confusion. The
same wording “Producer Organisation” was used in the same regulation with 2 significantly different
meanings.
The Omnibus regulation and the recent ruling of the European Court of Justice on the so-called “endive
case”, represent important and positive steps in reducing the confusion and legal uncertainties. They
merit special attention.
The paper underlines first 7 relevant issues related to, but not included in, the CMO regulation:
It ends presenting 21 proposals that could deserve to be discussed and evaluated on how the European
Parliament could improve the food chain value beyond 2020.

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IPOL | Policy Department for Structural and Cohesion Policies

They are structured in 7 blocks on market data; EU public intervention; a more efficient and effective
safety net; taking note of the “endive case” ruling; improving the rules for producers Organisations,
their associations and the Interbranch Organisations; preventive market measures and addressing the
prisoner’ s dilemma.

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The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain

         GENERAL INFORMATION

                                                    KEY FINDINGS
  •   In the legislative proposals presented in June 2018, “the Common Market Organisation and its
      instruments remain largely unchanged”, despite “few important points for more effectiveness and
      simplification”.
  •   The amendments proposed to rules on geographical indications and the maintenance of specific sectoral
      interventions for some key sectors (and the potential enlargement to others) have been largely
      welcomed.
  •   The financing of the Operational Programs of the Producer Organisations in the fruit and vegetable
      sector is the only expenditure that is not limited by a fix budget envelop. The Commission has also
      opened a door to the introduction of similar operational programmes for other sectors. Both proposals
      are also perceive as positive.
  •   The Omnibus regulation has significantly amended Regulation 1308/2013 introducing welcome changes
      on prerogatives of Producer Organisations.
  •   The recent ruling of the European Court of Justice on the so-called “endive case” is also an important
      item to be considered.

As explained by the Commission in its own presentation of the legislative proposals presented in June
2018, “the Common Market Organisation and its instruments remain largely unchanged”.

To highlight only 3 major issues, the safety net continues to be composed of public intervention and
private storage aid on one hand and exceptional measures on the other. Marketing standards and rules
on farmers' cooperation are unchanged.
Nevertheless, the Commission underlines “few important points for more effectiveness and
simplification”:
      • The integration of sectoral interventions in the CAP plan Regulation (for fruit and vegetables,
        wine, olive oil, hops and apiculture).
      • The extension of the possibility to initiate sectorial interventions to other agricultural sectors.
      • Amendments to rules on geographical indications to make them more attractive and easier to
        manage.
      • The adjustment of allocations following the MFF proposal.
      • The deletion of a number of obsolete provisions.
On the main issues related to the single CMO, the Commission has followed the Resolution of the
European Parliament of 30 may 2018 on the future of food and farming (mentioned later on as “the
Resolution”). The maintenance of the specific sectoral intervention (point 122 of the Resolution) has
been also largely welcomed by different stakeholders.
In a context of severe budget discipline, the financing of the Operational Programs of the Producer
Organisations in the fruit and vegetable sector is the only expenditure that is not limited by a fix budget
envelop (on line with point 123 of the Resolution). In the direct payment proposal, the Commission has

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IPOL | Policy Department for Structural and Cohesion Policies

opened a door, as requested also in point 123 of the Resolution, to the introduction of similar
operational programmes for other sectors. Both proposals are welcomed.
We will mainly focus our analysis on the consequences of this small piece of sentence “rules on farmers'
cooperation are unchanged”. The Omnibus regulation has significantly amended Regulation 1308/2013
introducing positive changes on prerogatives of Producer Organisations. The recent ruling of the
European Court of Justice on the so-called “endive case” is also an important item to be considered.
However, more changes could be implemented in order to clarify the regulation and improve farmers’
position in the food chain.
The paper is structured in the following way. First (part 3) we will focus on public crisis management.
Secondly (Part 4), we will be centred on the role of Producer Organisations and their Associations and
of Interbranch Organisations; Part 5 will discuss some more issues related to, but not included in, the
Regulation 1308/2013 and in Part 6 we will present 21 proposals on how the European Parliament, as
legislator, could improve the food value chain beyond 2020.

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The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain

          PUBLIC CRISIS MANAGEMENT
                                                                    KEY FINDINGS
       Market transparency was the first issue raised by the Agricultural Market task Force in its report on
        November 2016 (EC, 2016). Since then, significant progress in market data and analysis transparency
        that deserve to be acknowledged. Nevertheless, more can be done.
       To afford farmers a sound risk management, it is essential to setup clear and transparent rules for EU
        public intervention.
       Market orientation of the European agricultural sector and industry is one of the major achievements
        of the different waves of CAP reform. This do not means that, on a case-by-case basis European
        reference thresholds could not be revisited.
       Internal Commission rules and the corresponding Comitology made practically impossible for the
        Commission to implement preventive measures despite the fact that they are more efficient and
        effective.

2.1.       Market transparency
Many authors (for instance Deloitte Conseil. 2012; OECD, 2011) have underlined the relevance of
“publically available and reliable market information”. Market transparency was also the first issue
raised by the Agricultural Market task Force in its report on November 2016 (EC, 2016a). Since then, the
Commission has implement significant progresses in market data sharing and analysis transparency
that deserved to be acknowledged.
Amongst them, we could underline the following:
    •   Based on the good results of the European Milk Market Observatory, the Commission has
        implemented Meat, Sugar and Crops Market Observatories.
    •   Fifteen Markets Dashboards1 summarize the key variables that allow the understanding of what
        is happening in the European market, updated on a regular basis.
    •   The Milk Market Observatory is active on Twitter to disseminate its update. Unfortunately, it is
        the only one.
    •   The Short-Term Outlook of EU agricultural markets is no more limited to the arable crop, meat
        and dairy sectors. It now also includes some fruits (peaches and nectarines), vegetables
        (tomatoes) and olive oil.
    •   The Medium-Term Outlook with the prospects for agricultural markets addresses the farm
        income evolution for the next decade. It scope has also be expanded. Each year, its presentation
        in a public conference has become a key date for European agricultural market specialists.
Nevertheless, more could be done in order to further increase the market transparency of European
agricultural markets.

1   For milk and milk products, beef meat, pig meat, sheep meat, eggs, cereals, oilseeds, sugar, olive oil, wine, tomatoes, apples, citrus fruits
    and peaches and nectarines.

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IPOL | Policy Department for Structural and Cohesion Policies

2.2.      Applicable rules
Bardaji et al (2016) in their report on risk management presented a layering model of agricultural risk
management. Public crisis management is related to layer 5: “the fifth layer corresponds to highest level
of risk i.e. income crisis due to production crisis (climate or animal health and plant pests), market crises or
both. Crisis often results in severe and massive revenue/income losses for the farmers of a specific sector o
region. The crisis should be managed through public intervention and financing as the last resort for the
agricultural risk management. It includes the crisis reserve; the EU safety nets (intervention purchases
financed private storage or withdraws); the ad-hoc payments and the veterinary fund.”
Figure 1: Layering model of agricultural risk management

 Source: Bardaji et al (2016).

Today, Article 219 of Regulation 1308/2013 could be activated against “threats of market disturbance
caused by significant prices rises or fall… and circumstances significantly disturbing or threatening to
disturb the market where the situation … is likely to continue or to deteriorate”.
Article 221 focuses on “situation likely to cause a rapid deterioration of production and market conditions”.
As already proposed by Bardaji et al (2016) to afford farmers a sound risk management, especially in
the third and fourth layers, “it is essential to setup clear and transparent rules for EU public intervention in
the fifth layer (crisis management)”.
It is not only “essential”, it is also more effective. Skimmed Milk Powder (SMP) is the most recent EU
public intervention case. Jongeneel at al (2018) have just concluded that “the complete uncertainty
about the EU’s destocking strategy contributes to negative market sentiments”.

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The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain

2.3.     The level of the European reference thresholds
It is often argued that the current level of the European reference thresholds is “unrealistic” and does
not contribute enough to achieve their safety net role.
This argument has been, implicitly at least, partially accepted by the Commission when it increased
withdrawal prices for many fruits and vegetables from 30% to 40% of the average EU market price over
the last five years for free distribution (so-called charity withdrawals) and from 20% to 30% for
withdrawals destined for other purposes (such as compost, animal feed, distillation, etc.).
Public crisis management has to be related to objective (c) “to stabilise markets” of Article 39 of the
Treaty and not to objective (b) “to ensure a fair standard of living for the agricultural community”. For
instance, in an open economy such as the current European one, intervention prices cannot be related
to production costs for, amongst other, two reasons.
Firstly, there is no “EU production cost” as such but a large range of production costs depending, for
instance, of agronomic, climatic, farm and investments management, land prices, labour costs, national
taxation systems and monetary factors.
Secondly, too high intervention prices would stimulate EU imports of competitive products and
discourage exports. Even more, they could stimulate increased production in third countries which
could be exported to the European Union.
Market orientation of the European agricultural sector and industry is one of the major achievements
of the different waves of CAP reform. This is why EU agri-food trade surplus is at record levels (EC,
2018 a).
This do not means that, on a case-by-case basis, intervention (or withdrawal) prices could not be
revisited. In some cases, they could be increased but in others, it could be the opposite. For instance,
Jongeneel et al (2018) concluded recently that “the intervention price level as it is currently defined for
Skimmed Milk Powder (SMP) may need reconsideration and be in need to be lowered”.

2.4.     Preventive market measures
Mahé et al (2016) concluded that “the economics of market measures shows that they have the power to
prevent or mitigate deep price disturbances, but when coming late they do not address properly the waste
of productive and budget resources. Selling prices production below cost as with ex-post intervention in
particular implies a welfare loss. Preventive policies look attractive at first glance, but implementation raise
political and institutional issues”.
Internal Commission rules and the corresponding Comitology made practically impossible for the
Commission to implement preventive measures despite the fact that they are more efficient and
effective.
Once the DG AGRI market unit is convinced that a potential problem is going to happen in a market, it
has first to prepare a note and to convince its Director and Deputy-Director General.
Later on, it has to start discussion with DG AGRI legal and budget services in order to find an internal
agreement. Then, a memo is finalized presenting the issue and the different possible options. After a
discussion with the Director General, the point is raised in a meeting with the Commissioner and its
private office. In between, the market situation is discussed in one (or several) Management
Committee(s) with the delegates of the Member State.

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IPOL | Policy Department for Structural and Cohesion Policies

Once the Commissioner has given its blessing, it is time to officially consult the relevant Commission
services, in particular the Legal Service, DG BUDG, DG Trade, DG COMP and depending of the issue also
DG ENV and DG CLIMA.
After that, an official Interservice consultation is launched and a proposal is presented to, and voted by,
the Management Committee if it is a Commission Regulation and approved by the Commission if it is
a European Parliament and Council Regulation.
Supposing it is a Commission Regulation, depending on if it is a delegated or an implementing act,
there is a time delay between its approval by the Commission and its full implementation.
My personal experience is that is it difficult to convince, firstly, DG AGRI hierarchy. Secondly, you still
have to face the extremely challenging task to persuade other Commission services to support a market
intervention proposal based on hypothesis, suppositions and expected market evolution.
Mahé et al (2016) rightly assess “that the possibility, for all the three political institutions to interfere into
details such as changing prices or volumes of intervention is not the best framework for good policy
making”. They propose “an independent Administrative Authority for market measures… A mandate for
implementation of market measures would be written down… Whether it was a branch of the Commission
or a separate body, it would be accountable to Institutions of the Trilogue but empowered to act within the
mandate”.
Market measures have, amongst others, budget, legal and trade consequences.
It is not conceivable that the “imposition of crisis prevention cross compliance “could be decided (or
even based) on an “independent Administrative Authorities” or Agency. In their conclusions, the
authors propose that “during price bubbles, the Agency would be empowered to freeze part of the basic
payments and, in case of predictable future imbalances, to require supply growth containment and
introduce crisis prevention cross compliance payments”.
We agreed with the diagnostic but we believe that their proposal is a “false solution”. Its
implementation would raise “political and institutional issues”.
Firstly, it is against the principle of budget annuality. Secondly, in the current European framework, it
seems very difficult to imagine that decisions like this could (and even more should) escape to the
supervision of, first, the European Commission and, later on, the Member States, the Council and the
European Parliament.

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The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain

        PRODUCER ORGANISATIONS AND THEIR ASSOCIATIONS

                                                    KEY FINDINGS
      The EC Treaty includes a significant and general derogation to the application of the antitrust discipline
       to arrangements and agreements, including the associations and the associations of associations, if they
       are necessary for the attainment of the objectives of its article 39.
      The fruit and vegetable sector is, probably, the sector where this exception is more “significant and
       general”. From the competition point of view, the most important change introduced in 2007 has been
       the possibility for the PO to delegate powers or functions to an Association of Producer Organisations
       (AOP).
      Fruit and vegetable Producer Organisations are commercial entities that have to market the production
       of their members. It is a company and not a cartel, often a cooperative but not always. They are formed
       on the initiative of, and controlled by, the producers, but they can have non-producers members.
      During the “years of ice” in DG AGRI, the precedent of fruit and vegetables was "the one not to follow".
      The “milk package” and the first version of the regulation 1308/2013 opened a ceremony of the
       confusion. The same wording “Producer Organisation” is used in the same regulation with 2 significantly
       different meanings.
      The Omnibus regulation and the recent ruling of the European Court of Justice on the so-called “endive
       case”, represent important and positive steps in reducing the confusion and legal uncertainties.
      The development and consolidation of Producer Organisations in Europe require real and deep changes
       of the Commission auditors´ role.

3.1.     A”SIGNIFICANT AND GENERAL” DEROGATION
Many authors (for instance Ries et Guida, 1968; Knudsen, 2009; Lamo de Espinosa Rocamora, 2010;
Blumann et alt, 2011; Bianchi, 2012; Guillem Carrau, 2012; Guillem Carrau, 2014: Adrien et Garcia
Azcarate, 2015; Lianos and Lombardi, 2016; Sorrentino y Velazquez, 2016) have analyzed the relation
between the European competition policy and the Common agricultural Policy (CAP). Catherine Del
Cont et al. (2012) summarized perfectly the issue: “Article 81(1) (of the EC Treaty) shall not apply to
agreements, decisions and practices of farmers, farmers' associations, or associations of such associations
belonging to a single Member State which concern the production or sale of agricultural products or the use
of joint facilities for the storage, treatment or processing of agricultural products, and under which there is
no obligation to charge identical prices, unless the Commission finds that competition is thereby excluded
or that the objectives of Article 33 of the Treaty are jeopardised”.
This exception is now recognized as an autonomous case of exception. According to the Court judgment 12
December 1995 in Joined cases C-319/93, C-40/94, C-224/94 (par.20): “To interpret the second sentence as
having no independent meaning would run squarely counter to the wishes of the legislature, inasmuch as it
would result in more stringent conditions being applied to agreements which are to be made more flexible,
since they would have to fulfil the conditions laid down in both the first and second sentences. Moreover, the
Commission could scarcely find that an agreement jeopardized the objectives of Article 39 of the Treaty if,
by virtue of the derogation set out in the first sentence, it had already been established that that agreement
or decision was necessary for the attainment of those objectives.

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IPOL | Policy Department for Structural and Cohesion Policies

This third case represents in the European experience the most significant and general derogation to the
application of the antitrust discipline to arrangements and agreements, including the associations and the
associations of associations, provided that farmers only are the protagonists thereof.”

3.2.     The fruit and vegetable precedent
The fruit and vegetable sector is, probably, the sector where this exception is more “significant and
general”. It deserves a specific mention, as Article 152 of Regulation 1308/2013 is a transposition of the
previous sectorial fruit and vegetable rules.
In proper Commission wording, “the 1996 reform (for fruit and vegetables) marks a fundamental shift in
the logic of support with the progressive phasing-out of market intervention measures and the introduction
of generic aids to strengthen competitiveness and environmental protection.
As from 1996, the members of recognized Producer Organisations (POs) were required to market the
majority of their products through their PO. Community financial support was granted through operational
funds established by the Producer Organisations and co-financed at 50% by the EC and at 50% by the POs.
The support was limited to 4.1% of the value of the marketed production by the Producer Organisations.
Operational funds only served for financing the implementation of operational programs. The latter
included measures aimed at several objectives, such as improvement of the product quality, increase in
product commercial value, promotion campaigns addressed to the consumers, creation of coherent ranges
of products, development of integrated productions or adoption of other environmentally friendly
production methods, or reduction of the produce withdrawals from the market” (EC, 2010).
Fruit and vegetable Producer Organisations are commercial entities that have to market the production
of their members. It is a company and not a cartel, often a cooperative but not always. They are formed
on the initiative of, and controlled by, the producers but they can have non-producers members.
The European Commission refrained from imposing a specific organization/governance structure of
Producer Organisations. In their exhaustive literature review, Falkowski and Ciaian (2016) found limited
evidence to support the existence of an optimal type of organization/governance. In other words,
farmers are free to adopt the legal structure they believe suits the best their needs.
This is why the Commission, after long internal discussions, adopted the wording “Producer
Organisation” instead of “cooperatives”, a new wording quite close to the “Producer-owned
Enterprises” concept, developed amongst other by Fulton and Pohler (2015). The purpose was not to
create a new figure and more red tape but to add flexibility to the scheme. Therefore, multiple legal
forms are allowed (Bijman, 2018)
POs have their own commercial strategy, selling on the market as much as they decide to and
withdrawing from the market as much as is needed, as any other company.
In addition, some of those non-sold products can be included in their Operational Program as “crisis
prevention and management” action and therefore be financed by the operational Fund or even, in
some cases, directly by the European Union.
From the competition point of view, the most important change introduced in 2007 has been the
possibility for the PO to delegate powers or functions to an Association of Producer Organisations
(AOP).
A Producer Organisation can be member of different APOs that pursue different objectives. For
instance, an AOP can try to ensure “that production is planned and adjusted to demand, particularly in
terms of quality and quantity”. Another one can “concentrate the supply and the placing on the market of

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The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain

the products produced by its members”. A third one can be research or promotion oriented or can process
the raw products.
POs have to be commercial entities but this is not the case of AOPs, which can be “commercial” or not.
Here again, they are formed on the initiative of, and controlled by, the Producer Organisations but they
can have non-producers´ organisations members.
The French national competition authority (Autorité de la Concurrence, 2008) has analysed the
functioning of this regime and concluded that it is “a wide derogation from the general competition law”.
Based on this fruit and vegetable experience and wording, article 152 of Regulation 1308/2013 defines
the possible objectives for a PO:
(i) ensuring that production is planned and adjusted to demand, particularly in terms of quality and
quantity;
(ii) concentration of supply and the placing on the market of the products produced by its members,
including through direct marketing;
(iii) optimising production costs and returns on investments in response to environmental and animal
welfare standards, and stabilising producer prices;
(iv) carrying out research and developing initiatives on sustainable production methods, innovative
practices, economic competitiveness and market developments;EN 20.12.2013 Official Journal of the
European Union L 347/737
(v) promoting, and providing technical assistance for, the use of environmentally sound cultivation practices
and production techniques, and sound animal welfare practices and techniques;
(vi) promoting, and providing technical assistance for, the use of production standards, improving product
quality and developing products with a protected designation of origin, with a protected geographical
indication or covered by a national quality label;
(vii) the management of by-products and of waste in particular to protect the quality of water, soil and
landscape and preserving or encouraging biodiversity;
(viii) contributing to a sustainable use of natural resources and to climate change mitigation;
(ix) developing initiatives in the area of promotion and marketing;
(x) managing of the mutual funds referred to in operational programmes in the fruit and vegetables sector
referred to in Article 31(2) of this Regulation and under Article 36 of Regulation (EU) No 1305/2013
(xi) providing the necessary technical assistance for the use of the futures markets and of insurance schemes

3.3.     The years of ice
Following President Santer resignation, the Commission developed a culture of prudence which went
hand in hand with a certain reluctance to take “potentially risky” measures.
From this point of view, the mechanism of direct aids was almost perfect. Large EU budget could easily
be committed in shared responsibility with the Member States.
This is why, for instance, in the middle of the 2009 dairy crisis, when € 280 million could be released to
support milk producers, it was decided (amongst other measures) to distribute this amount among the
beneficiaries as a bonus to their direct payments, instead of promoting Producer Organisations and the
rebalancing of market power inside the food chain. This was simple, easy to implement even if useless

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from the market point of view. As Alan Matthews (2010) pointed, payments reached farmers after the
crisis has passed and incomes were already recovering.
Producer Organizations in general, particularly in the fruit and vegetable sector with their operational
programs, did not fit easily into this “simple and easy-to-implement” mold. For instance, the 2006 fruit
and vegetable reform was delayed almost by one year, in order to prepare an alternative option, the
transfer of all "this complication" from the first pillar of the CAP to Rural Development. Cleverly,
Commissioner Fischer Boel rejected this option in her first meeting with the Commission services.
The "heterodox" nature of the regulation in force for fruit and vegetables did not stop there. The scope
of activity of Producer Organizations coincides with some of the measures foreseen in the second pillar
of the CAP. There was a risk of potential double financing. In spite of following the provisions of the
Council Regulation, which opened the way for a certain degree of flexibility, DG AGRI services were
instructed to favor (and impose if possible) an “exclusionary approach” (what is possible on one side is
forbidden on the other one) rather than an approach of coherence and synergy.
Not only was the example of fruit and vegetables therefore "the one not to follow", but the support, in
the context of the Rural Development regulation, to Producer Groups (a traditional measure resulting
from the discussions that followed the Mansholt Plan2) was no more eligible in the old Member States
(Garcia Azcarate, 2016).
The 2009 dairy crisis helped set the record straight. One of the “new" initiatives proposed by the
Commission and adopted later was precisely ... to finance Producer Groups also in the old Member
States. Commissioner Fischer Boel at the end of term, took full account of the situation and rightly
pointed " we need to reflect some more on other ways of managing crises. Part of this will be about “helping
farmers to help themselves3."

3.4.      Regulation 1308/2013: a ceremony of the confusion
Commissioner Ciolos initial aim what to extend the fruit and vegetable scheme to the other agricultural
productions. He faced a farce resistance on the part of DG Competition but also of some important DG
AGRI services.
On one hand, Regulation 1308/2013 has extended the use of POs as a common policy tool for market
organizations to all agricultural sectors (Bouamra-Mechemache and Zago, 2015). On the other hand,
the regulation has introduced confusion and legal uncertainties, despite the fact that its whereas clause
131 gives indicates the political will of the legislator:
“Producer organisations and their associations can play useful roles in concentrating supply, in improving
the marketing, planning and adjusting of production to demand, optimising production costs and
stabilising producer prices, carrying out research, promoting best practices and providing technical
assistance, managing by-products and risk management tools available to their members, thereby
contributing to strengthening the position of producers in the food chain.”

3.4.1.     The Milk Package
The “milk package”, following the milk crisis, marked the beginning of the confusion. “Drafted on the
basis of the conclusions of a special High Level group set up after the 2009 milk market crisis, (the “milk
package”) aimed at boosting the position of dairy producers in the dairy supply chain and preparing the

2
    Regulation 1360/78 on Producers Groups and their unions, OJEU L 166/1.
3   http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/09/554&format=HTML&aged=0&language=EN&guiLanguage=en

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The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain

sector for a more market-oriented and sustainable future. For example, it gives Member States the possibility
to make written contracts between farmers and processors compulsory in the milk sector, and it allows
farmers to negotiate contract terms collectively within certain limits. The new regulation was published on
30 March 2012.
The package provides for written contracts between milk producers and processors and for the possibility to
negotiate contract terms collectively via Producer Organizations”4.
As defined in article 148 of Regulation 1308/2013, “a Producer Organisation in the milk and milk products
sector may negotiate on behalf of its farmer members, in respect of part or all of their joint production,
contracts for the delivery of raw milk by a farmer to a processor of raw milk, or to a collector”. Cooperatives
are explicitly excluded from the scope of activities of those new “Producer Organisations”, which can
only negotiate with the Investors Own Firms (IOFs).
The same legal term “Producer Organisations” is used in the same regulation with 2 completely
different meanings and 2 completely different treatments as far as competition policy is concerned
(Velazquez and Buffaria, 2017).
For instance, Article 149 of regulation 1308/2013 imposes limitation to the maximum volume of raw
milk that a single PO can negotiate: It should not exceed 3,5 % of total Union production; the volume of
raw milk covered by such negotiations which is produced in any particular Member State should not exceed
33 % of the total national production of that Member State, and the volume of raw milk covered by such
negotiations which is delivered in any particular Member State should not exceed 33 % of the total national
production of that Member State.

3.4.2.      Agreements and decisions during periods of severe imbalance in the markets
Article 222 empowers the Commission to allow Producer Organizations and their associations to
intervene in the market but only “during periods of severe imbalance in markets”. Two of the main
conditions required by the regulator were, first, that the Commission has to adopt an implementing
act and, second, that it could apply “only if the Commission has already adopted measures” such as
market intervention, private storage or market withdraws.
If there is no “severe imbalance in the markets”, market withdraws, free distribution, storage … by
Producer Organisations are therefore not allowed. Even worst, they could be only allowed by the
Commission if and when it has already adopted one of those measures.
In this context, how can Producer Organisations succeed in “ensuring that production is planned and
adjusted to demand, particularly in terms of quality and quantity” as requested by article 152 of the same
regulation?

3.4.3.      The specific provisions foreseen for the olive oil, beef and veal and arable crops
            sectors
Articles 169, 170 and 171 of the CMO Regulation developed specific rules for contractual negotiations
in the olive oil, beef and veal and arable crops sectors.
If the legislators have found necessary to explicitly allow certain practices under certain conditions, this
means implicitly that they are forbidden in the other cases. Even if the official aim of the regulation was

4   https://ec.europa.eu/agriculture/milk/milk-package_en (Consulted on 20/07/2018, 15:50)

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IPOL | Policy Department for Structural and Cohesion Policies

“at contributing to strengthening the position of producers in the food chain” (whereas clause 131), in
practice it limits the scope of article 152.
The issue was so tricky that the Commission decided to “give guidance to those producers” approving
specific Guidelines5 . They give illustrative examples. In the case of the “joint sale practice of malting
burley”, “competition is unlikely to be restricted given the small share of the market represented by the PO”.
In the “rapeseed producers” example, “the combined market share of the parties on the market for animal
deed from rapeseed does not exceed 20% as required by Article 3 of the Specialisation Block Exemption”.
POs are not seen as companies but as a cartel of producers, which market share has to be limited.
Following this approach, if an Investment Own Firm buys and trades the production of 100 producers,
there is no relevant market share limit, even if those 100 farmers are the shareholders of the company
as long as it does request the status of a PO. If a PO does the same economic activities with the same
100 producers, the market share limit would be applicable.
Despite the whereas clause 131, this was a clear negative discrimination against the POs. Instead of
“contributing to strengthening the position of producers in the food chain”, this interpreatment of the text
empties it of content.
Therefore, articles 169, 170, 171 and 222 were in contradiction with Article 152, despite whereas clause
131. As we will see later, the Omnibus Regulation and the European Court of Justice, in its “endive case”
ruling, have clarified the issue.
Some years ago, the position of the Commission was more open on private management schemes. In
its Communication of 26 October 1990 (EC, 1990) to the Council on “organisations and agreements
linking different branches within the agricultural sector”, it clearly stated:
"More recently, in the Explanatory Memoranda attached to its proposals for the 1987/88 prices, the
Commission stated that "the aim of the introduction of more flexible institutional instruments for market
support is not to replace order by anarchy but to stimulate the establishment of new structures, in the
preparation and operation of which farmers and their organizations will play a more active role".
The Commission stated its preparedness in certain circumstances to facilitate a developing trend on
contractual relationships between farming and processing, in particular in the form of inter-branch
agreements. It stressed that the aim was not to build something out of nothing, as there were already good
models in the Community, but there was a need to make a start in this direction.
As institutional market support instruments are rendered more flexible, the Commission reaffirms its view
that in some sectors, flexible machinery for concerted discussion and cooperation between the various types
of firms involved in production, processing and marketing of agricultural products must also be developed.
Such a structure should help correct the dispersion of supply which is endemic in certain agricultural product
sectors. The establishment of producer groups has for some sectors and in some regions, brought good
results. However, the trend towards the concentration of marketing and processing activities, together with
the imbalances between supply and demand which now prevail in certain markets, suggest that the policy
on producer groups should be pursued by action in support of voluntary Interbranch cooperation in case
existing Instruments are insufficient to achieve the objectives of Article 39 of the Treaty”.

5   https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:52015XC1222(01)&from=en

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The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain

3.5.        Current situation: the Omnibus Regulation and the “endive case”
            ruling
Here again the French national competition authority has analyzed both the Omnibus Regulation and
the “endive case” ruling (Autorité de la Concurrence, 2018).

3.5.1.       The Omnibus Regulation, an important step toward clarification
The so-called “Omnibus Regulation” 6 represented an important and positive step in reducing the
previously described “ceremony of the confusion”. In particular,
          It clarifies, the previously conflictive issues of the “transfer of ownership of agricultural
           products” and the “same negotiated prices” inside the Producer Organisation, maintaining the
           objective of “concentration of supply” and “placing the products of its members on the market”
           (new article 152).
          It improves the legal capacity of POs and APOs to require written contract or offer when the
           buyer is not a micro, small or medium company (new article 168).
          It extended to all sectors the specific provisions previously foreseen only for the olive oil, the
           beef and veal and certain arable crops sectors (Massot, 2018).
          It removes from article 222 the condition included in its paragraph 2, the requirement of a
           previous adoption by the Commission of an intervention measure as a pre-condition for private
           market intervention by POs and APOs.
The Omnibus Regulation still maintains that the Commission has to adopt an implementing act in order
to allow private crisis management by “farmers, farmers associations or associations of such associations,
or recognised producers organisations, associations of recognised producer organisations and recognised
Interbranch organisations”.
If the Commission has to adopt an implementing act before private crisis management is implemented,
it is hardly conceivable that it could be “preventive”.
In addition, why do we need an explicit Commission decision needed to allow commercial POs and
their associations to take actions directly related to their aim of “ensuring that production is planned
and adjusted to demand, particularly in terms of quality and quantity”?

3.5.2.       Interbranch Organisations (IBO)
The first legislation on Interbranch Organisations has been the French Law 75-600. Despite the fact that
several European sectorial agricultural market regulations included this figure (for instance, fruit and
vegetable, tobacco, wine), it has mainly be during many years a “French specificity”. When the
Commission approved its Communication (European Commission, 1990), only 56 IBOs were
recognised.
In 2011, the European Court of Justice settled that the mandatory extension of fees to non-members
(“Contributions Volontaires Obligatoires”, CVO in French) for the financing of the IBO does not
constitute State aid, as the Commission during the “age of ice” argued. This legal certainty … and the
increase interest of Competition authorities about what was happening in the agricultural sector,

6   Regulation 2017/2393 of 13 December 2017, https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32017R2393&from=EN

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contributed to promote a change of mentality in several Member States needing to find a legal basis
for some traditional practices.
This is why Regulation 1308/2013 could enlarge the scope of possible Interbranch activities to all
agricultural sectors. It acknowledged that IBOs play an important part in allowing dialogue between
actors in the supply chain and in promoting best practices and market transparency. The regulation
developed common provisions for their recognition and stipulated certain derogations from the EU
competition rules.
The Amat et al (2016) report for DG AGRI showed “that 19 Member States had adopted national rules on
the recognition and functioning of IBOs. The first legislation was the French law 75-600 of 1975. In June 2016,
123 recognized IBOs, four of them solely recognized only under national rules, were active in eight different
Member States7 but their total number was growing”.
In 2016, half of the recognized IBOs was still located in France (63) for 60 located in the other 7 MS (7
in Greece, 6 in Hungary, 3 in Italy, 27 in Spain, 7 in the Netherlands, 5 in RO, and 5 in Portugal). However,
the relative French share was decreasing year by year.
The Omnibus Regulation enlarges the scope of the Interbranch Organisations possible aims to
“establish standard value sharing clauses” and to “implement measures to prevent and manage animal
health, plant protection and environmental risks”..

3.5.3.     The “endive case” ruling, another welcomed clarification
The European Court of Justice adopted a preliminary ruling on 14 November 2017 on the so-called
“endives case”8 which clarify significantly the debate. It underlines the role of the commercial POs and
their APOs. The exception to the competition rules applicable to the commercial POs are extended to
the AOPs even if they are not commercial APOs but fulfil any of the other POs missions.
Amongst the findings of the Court, the followings could be underlined:

“It should be observed that the objectives of ensuring that production is planned and adjusted to demand,
of concentrating supply and placing on the market the products produced by members, and of stabilising
producer prices, necessarily entail the exchange of strategic information between individual producers that
are members of the PO or APO concerned, the purpose of which is, inter alia, to acquire knowledge of the
characteristics of the products produced by the members. Therefore, exchanges of strategic information
between producers within the same PO or APO are liable to be proportionate if they are in fact made for the
purposes of one or more of the objectives assigned to that PO or APO and are limited only to the information
that is strictly necessary for those purposes.

The objective of stabilising producer prices to ensure a fair standard of living for the agricultural community
may also justify coordination between agricultural producers in the same PO or APO with regard to the
quantities of agricultural products put on the market, as is clear from recital 16 of Regulation No 2200/96
and the intervention arrangements whose operating principle was laid down in Article 23 of that regulation
and amended by Article 103c(2)(a) of Regulation No 1234/2007.

In addition, the objective of concentrating supply to strengthen the position of producers in the face of ever
greater concentration of demand may also justify a certain form of coordination of the pricing policy of
individual agricultural producers within a PO or an APO. That applies in particular where the PO or APO

7
    Greece, Spain, France, Hungary, Italy, The Netherlands, Portugal and Romania.
8
    http://curia.europa.eu/juris/document/document.jsf;jsessionid=9ea7d2dc30dd40c3bb10989f43cd9660db7a5bd4ace8.e34
    KaxiLc3qMb40Rch0SaxyOahf0?text=&docid=196626&pageIndex=0&doclang=EN&mode=lst&dir=&occ=first&part=1&cid=517023

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The sectoral approach in the CAP beyond 2020 and possible options to improve the EU food value chain

concerned has been assigned by its members the responsibility for marketing all their products, as required,
save in special cases, by Article 125a(1)(c) of Regulation No 1234/2007, read in conjunction with Article 125c
thereof.
The European Court of Justice is therefore recognizing the existence of a “significant and general
derogation” to the competition rules.
By contrast, the collective fixing of minimum sale prices within a PO or an APO may not be considered, under
the practices necessary in order to fulfil the responsibilities that have been assigned to them under the
common organisation of the market concerned, to be proportionate to the objectives of stabilising prices
and concentrating supply where it does not allow producers selling their own products themselves in the
cases referred to in Article 125a(2) of Regulation No 1234/2007 to sell at a price below those minimum prices,
since it has the effect of reducing the already low level of competition in the markets for agricultural products
as a result, in particular, of the possibility given to producers to form POs and APOs in order to concentrate
their supply.”
Curiously, on one hand, POs can withdraw products from the markets, in order “to adjust production
to demand”. In the absence of public funding, the PO can pay the withdrawal price that it wants.
An APO can normally contribute to the adjustment between supply and demand on a more efficient
and effective way than an individual PO. Here again, in the absence of public funding, the APO can pay
the withdraw price it wants, if there is no abuse of dominant position to impose unreasonable price to
consumers.
On the other hand, “collective fixing of minimum sale price may not be allowed”. The last paragraph of
the current article 209.1 does not allow “agreements, decisions and concerted practices which entail an
obligation to charge an identical price or by which competition is excluded.”
There is here a grey zone that would deserve to be clarifying in order to increase legal certainty both
for farmers and for national administrations. Catherine Del Cont and Antonio Iannarelli (2018) rightly
proposed simply to remove this prohibition.

3.6.     The Commission auditors’ role
The experience of fruit and vegetables teaches us that the great margins of flexibility left by the
Community regulations to the Member States is sometime reinterpreted with retroactive effect by the
Commission's auditors, sometimes disagreeing with the opinions of the unit responsible for the
management of the markets in the same General Directorate of Agriculture and Rural Development.
Jos Bijman (2015) rightly underlined those tensions in its report to the European Parliament: “It seems
there (were) differences of opinion within the Commission (DG AGRI) between the policy units on the one
hand and the audit services regarding the interpretation of the regulation... One of the objectives of the 2007
reform was to make the fruit and vegetable rules simpler and to increase flexibility. During the discussions
amongst the Member States and the Commission on the Commission regulation (EC) N° 1580/2007 laying
down implementing rules, there was an emphasis on flexibility and creativity to be used by the Member State
in implementing the Regulation. The flexibility was intended to address the wide variation in market
conditions between and within Member States.
However, once the regulation was in place, the subsequent audits turned out to be very strict. Instead of
allowing flexibility and creativity, the situation turned out to be of legal uncertainty. The interpretation by
the audit service, for instance on the issue of outsourcing, has contradicted, maybe not with the letter of the

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