ROGERS PUBLISHING 2020 MEDIA KIT
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
ROGERS PUBLISHING 2020 MEDIA KIT Revised October 2019
05
Contents
Media Kit 2020
05 Chatelaine English
Brand Mission / Publishing Calendar / Rates
18
08 Chatelaine French
Brand Mission / Publishing Calendar / Rates
11 HELLO! Canada
Brand Mission/Publishing Calendar/Rates
15 Maclean's
15
Brand Mission/Publishing Calendar/Rates
18 Today's Parent
Brand Mission/Publishing Calendar/Rates
21 Appendix
08
For further information, please contact:
Terry Smith, Brand Operations Manager
Rogers Communications
11
1 Mount Pleasant Road, Toronto, ON M4Y 2Y5
e: terry.smith@rci.rogers.com
o: 416-764-2836 m: 519-835-2836
• 9 out of 10 Canadians have read a magazine brand in the past 3 months • 30% of Canadians have bought/subscribed to a magazine in the past year • 63% of Magazine readers are reading exclusively via Print • 1 in 2 Magazine readers searched online for a product, brand, and/or service advertised, while 1 in 5 made a purchase, after seeing an ad • Print remains the platform with the most affluent audience Vividata spring 2019
Rogers Media Sales is proud to represent
the following St. Joseph Communications brands
ENGLISH FRENCH
ENGLISH
Mission Statement
Chatelaine helps Canadian women lead more empowered lives by
providing inspired solutions, thoughtful conversation and a sense of
community. Our mission? To embrace the mess, imperfection and realness
of life—and to have some fun along the way. In each issue (and our website)
you’ll find delicious, triple-tested recipes that work, fashion and beauty picks
tailored to real life, joy-sparking décor inspiration, trustworthy health advice
and award-winning journalism on issues that matter to Canadian women.
†
Audience (A18+): 3.53MM print & digital
†
Vividata Spring 2019
2020 Publishing Calendar
Issue Date Space Close Material Close Impact Date On-Sale Date
JAN/FEB Dec 6 Dec 11 Jan 7 Jan 12
MAR/APR Feb 6 Feb 12 Mar 5 Mar 12
MAY/JUNE Mar 12 Mar 18 Apr 9 Apr 16
JULY/AUG May 14 May 20 Jun 11 Jun 18
SEPT/OCT Jul 25 Jul 29 Aug 20 Aug 25
HOLIDAY Oct 1 Oct 7 Oct 29 Nov 5
Tentative publishing schedule, subject to change.
2020 English Rates (Net)
Ad Size 1x 3x 6x
FP $28,170 $27,325 $26,505
DPS $51,720 $49,186 $47,710
IFC DPS IBC OBC
Covers $60,849 $33,805 $33,805
*Please contact your Account Manager for all other ad sizes.
Media Kit 2020
2020 EDITORIAL PLANS AND POSSIBLILITES
FRESH START SUSTAINABILITY THE HOW-TO ISSUE
January/February March/April May/June
BEAUTY BEAUTY BEAUTY
Beauty List: The Best of the Best Skincare Ingredients: What’s Master These Classic Beauty Looks
STYLE Actually Proven to Work STYLE
Build a More Body Positive Closet STYLE Uniform Dressing: How Five
HEALTH A Sustainable Shopping Primer Women Found Their Go-To Style
Cost Effective Ways to Access + Spring’s Best Shopping Picks (& You Can Too)
Therapy HEALTH HEALTH
DÉCOR Cannabis for Pain Control How to Solve Your Most Vexing Minor
A Clutter Lover’s Guide to DÉCOR Health Problems
Decluttering (Without Chucking Inside a Zero Waste Home DÉCOR
All of Your Stuff ) FINANCE Décor Regrets—and How to Fix Them
FINANCE How to Build a Feminist, FINANCE
Why Do I Never Have Any Money? Environmentally-Friendly Portfolio The Best Time to Buy Anything
FOOD FOOD FOOD
A Month’s Worth of Healthy A Week’s Worth of Plant-Based Cooking School: A Step-By-Step Guide
Recipes to Help You Master Recipes to Six Chatelaine Kitchen Classics
Meal Prep
MADE IN CANADA BEST OF FALL SPARK JOY
July/August September/October November/December
BEAUTY BEAUTY BEAUTY
Why Made-in-Canada, Socially Treat Yourself: The Best At-Home Sustainable Shimmer
Conscious Beauty Is Having Facials, Masks and More for Hair STYLE
a Moment and Skin Our Second-Annual All Canadian
STYLE STYLE Gift Guide
Vacation Dressing + Packing Hacks Cozy Weekend Dressing HEALTH
HEALTH HEALTH Is Cognitive Behavioral Therapy the
What You Need to Know About Sex, Relationships and Cheating Ultimate Insomnia Fix? + 12 Other
Menopause After 40: 1,000 Women Tell Us Advances in Sleep
DÉCOR What It’s *Really* Like DÉCOR
Awesome, Affordable Canadian DÉCOR Easy Holiday Décor—from Subtle
Decor Bathroom Trend Report to Show-Stopping
FINANCE FINANCE FINANCE
How to Afford Eldercare, When Is It Too Late to Retire Early? The Upside of Extreme
Your Parent Can’t FOOD Downsizing
FOOD Our Easiest-Ever Thanksgiving FOOD
Canada’s Best Burgers Feast Minimal Effort Holiday Cookies
Editorial subject to change
Media Kit 2020
FRENCH
Mission Statement
With an audience nearing one-million, spanning multiple platforms—print,
tablet, online and mobile— Châtelaine is French Canada’s premier brand for
women, developed expressly by and for Quebec women, celebrating the
region’s unique heritage and cultural vibrancy.
Our award-winning content extends from food, style and home decor to
politics, health and relationships. We deliver must-read features, must-see
videos, personal stories, creative ideas and practical tips to help French
Canadian women make the most of their full and busy lives. And, with specific
focus on maximizing our digital content, we’re serving up more cutting-edge
reporting, fashion and beauty solutions, health and wellness advice, and easy,
delicious recipes from our trusted kitchen than ever before.
†
Audience (A18+): 839MM print & digital
†
Vividata Spring 2019
2020 Publishing Calendar
Issue Date Space Close Material Close Impact Date On-Sale Date
JAN/FEB Dec 6 Dec 11 Jan 7 Jan 12
MAR/APR Feb 6 Feb 12 Mar 5 Mar 12
MAY/JUNE Mar 12 Mar 18 Apr 9 Apr 16
JULY/AUG May 14 May 20 Jun 11 Jun 18
SEPT/OCT Jul 25 Jul 29 Aug 20 Aug 25
HOLIDAY Oct 1 Oct 7 Oct 29 Nov 5
Tentative publishing schedule, subject to change.
2020 French Rates (Net)
Ad Size 1x 3x 6x
FP $10,200 $9,894 $9,596
DPS $18,725 $17,808 $17,289
IFC DPS IBC OBC
Covers $24,969 $12,750 $12,750
*Please contact your Account Manager for all other ad sizes.
Media Kit 2020
OUR EDITORIAL HIGHLIGHTS
FOOD BEAUTY EVERY DAY LIVING NEW
Whether it’s for quick weekday Face and body care, as well as How to make eco-friendly choices at
meals or for refined menus to cosmetics and hair products, the grocery store? How often should
entertain friends, Chatelaine nothing escapes us. New products I clean my hairbrush? How to make
offers nutritious and tasty recipes – and trends are carefully examined a budget and stick to it? All these
with or without meat! – that everyone to offer our readers in-depth articles questions we ask ourselves... and to
will enjoy. that help simplify their beauty which we don’t always have answers.
HOME routine Chatelaine accurately answers these
Stylish interiors, clever ideas, original HEALTH every day questions in a new section
finds and more to inspire our Want to eat better? Need to that is reliable and cheerful.
readers to decorate and delight in take care of yourself? Chatelaine
their homes. guides our readers towards healthy
FASHION choices. Our articles are based on
Chatelaine follows the trends of the most recent scientific research,
testimonials and expert opinions. CHÂTELAINE
the season and applies them to CELEBRATES
the real world with accessible SOCIAL ISSUES ITS 60TH
style suggestions. In each issue, a Portraits and interviews with inspiring ANNIVERSARY
profusion of affordable looks to women can be found in our pages IN 2020!
update your wardrobe! and on our website. These portraits
are always relevant highlighting
current topics from a feminine – and
even feminist – perspective.
Chatelaine is always there to ALSO, IN EACH ISSUE...
inspire and to propose creative and • The profile of a notable personality
attainable solutions in all aspects of
our readers lives. • In-depth features on key topics
• Articles on tourist destinations
in Canada, North America or
Editorial integration available elsewhere in the world
on request.
• Suggestions for outings and
cultural events + the Chatelaine’s
Book Of The Moment
• Gourmet novelties
Editorial subject to change
Media Kit 2020Mission Statement
HELLO! Canada is the number-one Canadian magazine on newsstands
and a leading entertainment brand online, engaging readers across
the country with its timely, upbeat, photo-rich articles, videos and
social posts. “With its unique blend of celebrity and royal news, world
exclusive stories, in-depth fashion, shopping and beauty sections,
recipes and much more, HELLO! Canada is a beacon for smart,
educated readers who love entertainment and escapism without the
“gossipy” element of other celebrity magazines.”
Alison Eastwood, Editor-in-Chief
†
Audience (A18+): 1.2MM print & digital
†
Vividata Spring 2019
In every issue:
FEATURES: breathtaking images LIFESTYLE: Fashion & Beauty
of the lives and lifestyles of all including “get the look” inspirations
your favourite Royals and from the famous; beauty tips and
entertainment elite trends and shopping guides.
INSIDE STORY: Up close with PLUS
the stars
Entertaining & Food — from the
7 DAYS: celebrity news in brief famous foodies and superstar chefs
around the world, delicious recipes
WHAT’S ON: what to read, listen to
and entertaining ideas
and watch in books, music, movies
and television
2020 Rates (net)
Ad Size 1-6 7-12 13-18 19-24 25+ IFC DPS IBC OBC
FP $15,045 $14,294 $13,540 $12,787 $11,284 Covers $32,498 $18,054 $18,054
Please contact your account manager for all other sizes
DPS $30,712 $25,729 $24,373 $23,016 $20,313
Media Kit 2020Issue # Issue Ad Material On Sale Editorial Highlight
Date Close Close Starts
695/696 20-Jan 27-Dec 2-Jan 9-Jan BEAUTY: A-Z Wellness Guide for 2020 RED CARPET: The Golden Globe
Awards TV: The Bachelor Weekly Countdown Series Kick-Off
697 27-Jan 3-Jan 8-Jan 16-jan BEAUTY: Best Looks of the Golden Globes – How to Get Them
698 3-Feb 10-Jan 15-Jan 23-Jan HEALTH: Mental Health Awareness SHOPPING: Winter Fitness
699 10-Feb 17-Jan 22-Jan 30-Jan SHOPPING: Fly In Style TRAVEL: Spa Vacation Packages + Oscars
Countdown
700 17-Feb 24-Jan 29-Jan 6-Feb THE LOVE ISSUE: Valentine’s Gift Guide & HELLO! Reader Weddings
701 24-Feb 31-Jan 5-Feb 13-Feb RED CARPET: The 2020 Academy Awards
702 2-Mar 7-Feb 12-Feb 20-Feb BEAUTY: Best Looks of the Oscars – How to Get Them
SHOPPING: Red Carpet Jewels
703 9-Mar 14-Feb 19-Feb 27-Feb SHOPPING: Runway Trends to Try Now TRAVEL: Luxury Cruises
704 16-Mar 21-Feb 26-Feb 5-Mar THE WOMEN’S ISSUE! (for International Women’s Day)
705 23-Mar 28-Feb 4-Mar 12-Mar BEAUTY: Hair Refresh TRAVEL: Royal Wedding Countdown Series (TBC)
706 30-Mar 6-Mar 11-Mar 19-Mar SHOPPING: Luxe for Less SPECIAL ISSUE: Celebrating 60 years of
Coronation Street (print + digital)
707 6-Apr 13-Mar 18-Mar 26-Mar BEAUTY: Skincare Guide
708/709 13-Apr 20-Mar 25-Mar 2-Apr NEW! HOME & DECOR: HELLO! Home – Spring Pop-Up Mag
710 20-Apr 27-Mar 1-Apr 9-Apr GREEN ISSUE: Clean Beauty & Sustainable Style TRAVEL: Eco
Adventure Tours
711 27-Apr 3-Apr 8-Apr 16-Apr FITNESS/BEAUTY: Celebrity Workout and Diet
712 4-May 10-Apr 14-Apr 23-Apr SHOPPING: Mother’s Day Gift Guide
713 11-May 16-Apr 22-Apr 30-Apr ROYAL WEDDING SPECIAL: **TIMING TBC**
714/715 25-May 24-Apr 29-Apr 7-May FAMILY: Archie Harrison’s First Birthday BEAUTY: Spring Fragrances
RED CARPET: The Met Gala TRAVEL: New York City
716 1-Jun 8-May 13-May 21-May FASHION/BEAUTY: Royal-Inspired Bridal Looks
717 8-Jun 15-May 20-May 28-May LIFESTYLE: Celebrating Pride Month
718 15-Jun 22-May 27-May 4-Jun SHOPPING: Father’s Day Gift Guide TRAVEL: Wine Tours
719 22-Jun 29-May 3-Jun 11-Jun BEAUTY: Summer Glow Guide (Makeup and Skincare)
720 29-Jun 5-Jun 10-Jun 18-Jun FASHION/FAMILY: Trooping the Colour Parade SHOPPING: Swimwear
for all sizes BEAUTY: Summer Nail Guide BOOKS: Best Beach Reads
Double Issue - On newsstands for 2 consecutive weeks • Extra Issue
Editorial subject to change Media Kit 2020Issue # Issue Ad Material On Sale Editorial Highlight
Date Close Close Starts
721/722 13-Jul 12-Jun 17-Jun 25-Jun SHOPPING: Canadian Style TRAVEL: Family Getaway Guide (Canada)
723 20-Jul 26-Jun 2-Jul 9-Jul SHOPPING: Stylish Accessories
724 27-Jul 3-Jul 8-Jul 16-Jul CULTURE: Canadian Stars to Watch
725/726 10-Aug 10-Jul 15-Jul 23-Jul *DOUBLE ISSUE* SUMMER SIZZLER! BEAUTY SPECIAL: Love Your
Body TRAVEL: The Seven Wonders of the World
727 17-Aug 24-Jul 29-Jul 6-Aug BEAUTY: Celebrity-inspired Hair Guide
728 24-Aug 31-Jul 5-Aug 13-Aug BEAUTY: Best in Makeup and Skincare
729 31-Aug 7-Aug 12-Aug 20-Aug SHOPPING: Luxury Accessories for your Pet
730/731 14-Sep 14-Aug 19-Aug 26-Aug SHOPPING/BEAUTY: Fall Lookbook/TIFF Walk-Up TRAVEL: Ontario
732 21-Sep 28-Aug 2-Sep 9-Sep **SPECIAL ISSUE & EVENT: HELLO! HOLLYWOOD Toronto Film
Festival Party**
733 28-Sep 4-Sep 9-Sep 17-Sep RED CARPET: TIFF
734 5-Oct 11-Sep 16-Sep 24-Sep BEAUTY: TIFF-inspired looks
735/736 19-Oct 18-Sep 23-Sep 30-Sep NEW! HOME & DECOR: HELLO! Home – Fall Pop-Up Mag
BEAUTY: Fall Fragrances TRAVEL: Luxury Spa Destinations
737 26-Oct 2-Oct 7-Oct 14-Oct SHOPPING: Breast Cancer Awareness
738 2-Nov 9-Oct 14-Oct 21-Oct SHOPPING: Stylish Winter Wear (Coats, boots, accessories)
739 9-Nov 16-Oct 21-Oct 28-Oct TRAVEL/FOOD & DRINK: Celebrity Restaurant Guide + Culinary Tours
740 16-Nov 23-Oct 28-Oct 4-Nov **SPECIAL ISSUE & EVENT: The 2020 HELLO! Hall of Fame Awards**
741 23-Nov 30-Oct 4-Nov 12-Nov BEAUTY: Beauty at Every Age (20s, 30s, 40s, 50s, 60+)
742 30-Nov 6-Nov 11-Nov 19-Nov BEAUTY: 12 Days of Beauty Giveaways!
743 7-Dec 13-Nov 18-Nov 26-Nov GIFT GUIDE: HELLO! HOLIDAY (tech toys)
744 14-Dec 20-Nov 25-Nov 3-Dec GIFT GUIDE: HELLO! HOLIDAY (beauty) TRAVEL: Royal Ski Destinations
745 21-Dec 27-Nov 2-Dec 10-Dec GIFT GUIDE: HELLO! HOLIDAY GIFT GUIDE (multi-category)
746/747 3-Jan 4-Dec 9-Dec 17-Dec *TRIPLE ISSUE* BEST OF 2020 Holiday Food & Drink + Party Looks
HELLO! HOLIDAY MOVIE GUIDE
Double Issue - On newsstands for 2 consecutive weeks • Extra Issue
Editorial subject to change Media Kit 2020Mission Statement
Maclean’s is committed to providing the sharpest opinion
and analysis on Canadian public affairs,and to leading the
conversation about the issues that matter most to Canadians.
Maclean’s delivers this with a unique, provocative style aimed at
challenging, engaging and entertaining its audiences in the areas of
politics, economy and business, science and technology, society, arts
and culture, education and work. Whether in print, online, mobile,
tablet or at live events, Maclean’s delivers new and intelligent ways
for our audiences to think about and appreciate the world through a
distinct Canadian lens.
†
Audience (A18+): 3.94MM print & digital
†
Vividata Spring 2019
2020 Publishing Calendar 2020 Rates (Net)
ISSUE MATERIAL
COVER DATE SPACE CLOSE IMPACT DATE Ad Size 1x 3x 6x 9x 12x
NUMBER CLOSE
1 JANUARY NOV 7 NOV 14 NOV 28
FP $19,958 $18,959 $18,012 $17,112 $16,256
2 FEBRUARY DEC 5 DEC 12 JAN 9
3 MARCH JAN 16 JAN 23 FEB 6 DPS $35,924 $34,128 $32,422 $30,815 $29,260
4 APRIL FEB 13 FEB 20 MAR 5
5 MAY MAR 19 MAR 26 APRIL 9
IFC DPS IBC OBC
6 JUNE APRIL 16 APRIL 23 MAY 7
7 JULY MAY 21 MAY 28 JUNE 13 Covers $43,109 $23,949 $23,949
8 AUGUST JUNE 18 JUNE 25 JULY 9
Please contact your account manager for all other sizes.
9 SEPTEMBER JULY 16 JULY 23 AUGUST 6
10 OCTOBER AUG 20 AUG 27 SEPT 10
11 NOVEMBER SEPT 17 SEPT 24 OCT 8
12 DECEMBER OCT 15 OCT 22 NOV 5
JANUARY 2021 NOV 5 NOV 12 NOV 26
Tentative publishing schedule, subject to change. Media Kit 2020EDITORIAL HIGHLIGHTS IN EVERY ISSUE
An iconic Canadian brand, Maclean’s brings readers the latest news, National: stories
opinion and analysis, plus engaging writing on arts, culture, society, that matter from
technology, education and the way we live now. across Canada
Maclean’s Politics remains your home for thought-provoking analysis International: world
from Ottawa, the provinces and abroad. events and the world
stage from a Canadian
Maclean’s Education Series: Whether in specific sections of our lens
monthly issue, or as stand alone publications, Maclean’s Education
Series are highly anticipated by students and faculty across Canada. Economy: the latest
Our education coverage is uniquely able to serve today’s high school, news and financial
university and college students—before, during and after graduation. information to help
Canadians
Special Business & Finance coverage: Canada’s Best Managed
Companies, Canada’s Best Employers and the Growth 500 are Society: news, trends
examples of special business and financial supplements Maclean’s and viewpoints that
is able to offer throughout the year. Engaging the knowledge and readers count on from
expertise of Canadian Business and Moneysense, we are able to be at Maclean’s
the forefront of the economic news that matters most.
Opinion: Maclean’s
columnists deliver their
thought-provoking
insight on a wide range
of issues—never failing
to engage Canadian
readers and drive the
national conversation
Editorial subject to change
Media Kit 2020MISSION STATEMENT
At Today’s Parent, we know parenting is the greatest, strangest and hardest job
you’ve ever had, because we’ve done it too.
We believe that support and understanding leads to better parenting, so we offer
well-researched, doable advice from a variety of expert sources so you can make
the decision that’s right for your family. We make a special commitment to new
moms and dads, because we know the transition to parenthood is life-changing
(and sometimes overwhelming).
We provide the latest health news, discipline ideas, developmental information,
easy family recipes and best product picks on every platform and device parents
use. We know you only have a few minutes—and are likely sleep-deprived—so we
keep our content conversational and to the point. We try to make you laugh now
and then, because humour makes it all so much easier. As the biggest parenting
brand in Canada, serving parents for
35 years, we lead the discussion about whatever’s trending in your world, and
connect with our readers constantly.
We’re Today’s Parent, and we’re right there with you.
†
AUDIENCE (A18+): 2.32MM
†
AUDIENCE (A18+): 2.33MM print & digital
†
Vividata Spring 2019
2020 PUBLISHING CALENDAR 2020 RATES (NET)
Issue Date Space Close Material Close Impact Date Ad Size 1x 3x 6x
JANUARY/
Nov 14 Nov 20 Dec 10 FP $16,375 $15,920 $15,407
FEBRUARY
MARCH/APRIL Jan 23 Jan 29 Feb 18 DPS $30,065 $28,591 $27,733
MAY/JUNE Mar 19 Mar 25 Apr 14
IFC DPS IBC OBC
JULY/AUGUST May 21 May 27 Jun 16
Covers $35,369 $19,649 $19,649
SEPTEMBER/
Jul 16 Jul 22 Aug 11
OCTOBER
Please contact your account manager for all other sizes.
NOVEMBER/
Oct 8 Oct 14 Nov 3
DECEMBER
Media Kit 20202020 EDITORIAL PLANS AND POSSIBLILITES
January/February March/April May/June
• Mental Health: The Ultimate • Multiples: Double The Fun: • Parenting: How to Talk To Your Kids
Guide to New Mom Mental Health All About Twins [possible Jessi About The Tough Stuff
[bottle-feeding mom cover] Cruikshank cover] • Sex: Parents’ Guide to Steamy
• Discipline: How to Get Out of • Special Needs: The “Easy” One: Post-Partum Sex (It’s Possible!)
A Parenting Rut Siblings of Kids with Special Needs • Living: Dining Out Guide: How To
• Toys: The Toy Trap: When Less is • Travel: How To Do California With Make Eating Out With Kids Not Suck
Truly More Kids: Disneyland, San Francisco, • Beauty: The Latest Acne Treatments:
• Environment: How To Make 2020 L.A. and More! What Works & What’s Safe During
The Year Your Family Finally Gets • Health: Mom Migraines: Research, Pregnancy & Breastfeeding
Serious About Being Green Treatments—and How To Manage • Mental Health: Parenting Through
• Health: How Dangerous Is When You Have Kids Depression
The Flu, Really? • Parenting: How to Keep Your Kid • Recipes: Plant-Based and
• Recipes: Lighter & Healthier From Inheriting Your Phobia Kid- Friendly
Comfort Food • Living: “Kids, Grandma’s Moving In”
• Recipes: Deconstructed
DinnerComfort Food
July/August September/October November/December
• Breastfeeding: The First 48 Hours • Living: Back To School! How To Prep, • Food: Age-By-Age Guide to Getting
• Siblings: How To Make Sure Your What To Buy, Hacks + Tips Kids in the Kitchen
Kids are Friends When They’re Adults • Education: The Ultimate Homework • Parenting: Should Parents Actually
• Travel: The All-Canadian Road Trip Guide ‘Go With Their Guts,’ Though?
• Health: Guide to Baby Reflux • Sleep: Shhh!—Or No? The • Living: Whole-Family 10 Day Screen
Ideal Sleep Environment For Babies Detox: A Diary
• Recipes: Skip The Stove! BBQ
& Toddlers • Toys: 2020 Toy Guide
Recipes
• Discipline: Why “Redirecting” Your • Beauty: Post-Partum Hair Loss: What
Toddler isn’t the Magical Behaviour Can Be Done?!
Solution It Seems to Be
• Trying to Conceive: Secondary
• Recipes: Halfway Home-Cooked Infertility: When Baby #2 Just
Isn’t Happening
• Recipes: Bring Back the
Sunday Roast!
Editorial subject to change
Media Kit 2020Appendix
Appendix
Advertising Specifications
Ad Size Trim Live Bleed
Width Height Width Height Width Height
Double Page Spread 15.75" x 10.75" 15.25" x 10.25" 16" x 11"
Full Page 7.875" x 10.75" 7.375" x 10.25" 8.125" x 11"
1/2 Page Horizontal 7.875" x 5.375" 7.375" x 4.875" 8.125" x 5.625"
1/3 Page Vertical 2.75" x 10.75" 2.25" x 10.25" 3" x 11"
Ad Size Trim Live Bleed
Width Height Width Height Width Height
Full Page 7.875" x 10.5" 7.375" x 10" 8.125" x 10.75"
DPS 15.75" x 10.5" 15.25" x 10" 16" x 10.75"
1/2 Double Page Spread 15.75" x 5.25" 15.25" x 4.75" 16" x 5.5"
1/2 Page Horizontal 7.875" x 5.25" 7.375" x 4.75" 8.125" x 5.5"
1/2 Page Vertical 3.875" x 10.5" 3.375" x 10" 4.125" x 10.75"
1/3 Page Vertical 2.75" x 10.5" 2.25" x 10" 3" x 10.75"
1/3 Page Square 5" x 5.5" 4.5" x 5" 5.25" x 5.75"
Banner Ad 7.875" x 2" 7.375" x 1.5" 8.125" x 2.25"
Ad Size Trim Live Bleed
Width Height Width Height Width Height
Double Page Spread 18" x 11.625" 17.5" x 11.125" 18.25" x 11.875"
Full Page 9" x 11.625" 8.5" x 11.125" 9.25" x 11.875"
1/2 Double Page Spread 18" x 5.75" 17.5" x 5.25" 18.25" x 6"
1/2 Page Horizontal 9" x 5.75" 8.75" x 5.5" 9.25" x 6"
1/2 Page Vertical 4.5" x 11.625" 4" x 11.125" 4.75" x 11.875"
1/3 Page Vertical 3" x 11.625" 2.5" x 11.125" 3.25" x 11.875"
NOTE: All content not intended to trim must be kept a minimum of .25" from outside trim edges and include .125" gutter allowance for
spreads. Publisher is NOT responsible for the lineup of content running through the gutter on spreads or on single pages adjacent to inserts.
Running content through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation.Advertising Information
InDesign CS3 or higher templates for ALL ad sizes are available at
addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu).
Supplied Advertising Materials
PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at
addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to magazinescanada.ca/
advertising/production/dmacs_specifications or contact the Production Manager (see contact us page) for details.
Rogers Publishing does not accept responsibility for material content or colour trapping.
Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. We are
not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be
uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines Canada
website magazinescanada.ca/advertising/production/tools/. Keep all colours CMYK. Do not use Spot colours or
RGB art. Keep any black/gray type as one-colour black
(no four-colour black text).
AdDirect Instructions
1 Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com).
Note: A user account will have to be set up upon the first visit. TM
Upload.Check.Send
2 Select the publisher/magazine you are advertising with. Complete the relevant ad info,
then click Upload.
3 Follow the onscreen preflight process.
4 Approve your ad.
Production Process
Chatelaine / Today's Parent HELLO! Canada Maclean's
Printing Printing Printing
High-speed, web offset lithography High-speed, web offset lithography High-speed, web offset lithography
Binding Binding Binding
Perfect bound Saddle-stitched Saddle-stitched
Magazine Trim Size Magazine Trim Size Magazine Trim Size
7.875" Width x 10.75" Depth 9" Width x 11-5/8" Depth 7.875" Width x 10.5" DepthYou can also read
