SENT INTO SPACE CORPORATE BROCHURE 2020

SENT INTO SPACE
CORPORATE BROCHURE 2020

WHY SPACE
Whether it’s a product launch, brand activation or live event, launching something into space
is an incredible way to stand out from the crowd. In an increasingly competitive social media
ecosystem, space-related content has a universal and enduring appeal which garners
traction across demographics.

The last decade has seen the buzz around space reach heights unrivalled since the 1950s
and 60s. This is driven by the rise of private space companies like Blue Origin and SpaceX,
popular franchises set in space like the Marvel Cinematic Universe and Star Wars, and the
renewed interest from nations worldwide in developing extraplanetary capabilities. Our
projects capitalise on this ever-growing public passion for space to put your brand in the
spotlight, frequently securing millions of views and engagements for our clients.

Our flights use lighter-than-air gas systems, custom flight technology and cutting-edge
software and electronics to launch a craft to the edge of space. We capture stunning
imagery of the Earth suspended in the black vacuum, surrounded by a thin blue halo
of atmosphere. Our unique capabilities are at your disposal to create the ultimate
space-related marketing campaign.

WHY US
We are the world’s leading provider of space marketing opportunities. Our
equipment and software are all designed and manufactured in-house to capture
stunning imagery of the Earth from space for commercial use. Simply put, no
other company comes close to what we do. Sending objects into space as a
marketing stunt might seem like an impossible dream – for us, it’s the everyday.
With a perfect track record from over 500 flights launched around the globe,
there’s no better partner to deliver you a stratospheric result.

Not only do we offer an unparalleled launch service, we also operate as a
dedicated creative house ready to provide end-to-end support throughout the
life of your campaign. Our team includes experts in product design, marketing,
video production, project management, as well as mechanical, electrical and
aerospace engineering. We’re happy to complement your internal and partner
capabilities on idea generation, campaign planning, storyboarding, asset
 production and delivery strategy.

IDEA GENERATION & STORYBOARDING

A marketing campaign is about more than cool imagery – everything your brand puts
out should connect with your target audience and reflect your unique tone of voice. Why
wouldn’t you want to work with a provider who understands the importance of planning a
delivery strategy and defining clear campaign goals? With backgrounds in marketing and
visual media production, our creative and communications department specialise in
seamlessly integrating our stunning space imagery into the story of your brand.

Jameson whiskey distillers might not seem like a brand with a clear connection to space.
Our idea was to announce the launch of new Space Whiskey, as an April Fools’ Day stunt.
We worked with Jameson’s marketing team to develop a storyboard and assets which
allowed them to successfully pitch the idea internally to key decisionmakers.

We dropped the footage on April Fools’ Day along with a press release to media outlets,
generating massive coverage both in industry press and subsequently on “best April Fools’
Day prank” articles in consumer-facing media. This was followed up by an exclusive
documentary-style behind-the-scenes video released on Jameson’s own social media to
increase the longevity of the campaign and incentivise direct engagement with the brand’s
channels. We even created a limited-edition range of Space Whiskey bottles which were
launched into space before being distributed to high profile cocktail bars across the globe.
This created a unique premium experience, shaping perceptions of the brand among
high-end consumers and decisionmakers within the drinks industry.

PRODUCTION & ENGINEERING

Presenting your brand in the best light on a space launch often means
overcoming unique technical challenges. Whatever story you want to tell,
we’ll develop the technology to support your narrative, with production and
engineering working hand-in-hand to bring your vision to life.

Samsung approached us to film some exciting 8K-resolution imagery
to showcase their new range of 8K displays. There are only a handful of
cameras in the world capable of shooting at this resolution and all require
active temperature control to remain within operating conditions. This
presented a huge challenge, as the low air pressure at higher altitudes meant
the cameras’ own fan-based cooling systems were useless. Our
team took a RED Helium 8K camera and developed a combined active-passive
temperature regulation system. This stored heat produced early in the flight
and used it to combat the sub-zero conditions experienced at higher altitudes,
using the environment to our advantage instead of fighting it. The result is one
of many world firsts we’ve accomplished for our clients.

To achieve these incredible technical feats, we have a complete suite of novel
design and manufacturing techniques in house, including 3D printing, CNC
routing and practical effects/prop-building capabilities to guarantee that
whatever you put in front of the camera lives up to the backdrop.

PROJECT MANAGEMENT

A good marketing exercise has a lot of moving parts. Rather than
adding another plate you have to keep spinning, we work with your
schedule and take on logistical responsibilities so you can focus on
what matters most.

To promote New Balance’s new Furon V football boots, New Balance
and Pro:Direct decided to send a pair worn and signed by Liverpool
player Sadio Mané into space. Working with celebrities is always
a challenge: Sadio was blocked out for ten hours of shooting with
corporate sponsors and media partners, and Pro:Direct had been
allotted three minutes, which could be scheduled at any time.

We utilised Pro:Direct’s brand ambassadors, YouTube stars Yung
Filly and Chunkz, to act as the face of the video, minimising the need
for Sadio’s involvement while retaining the value of his star power
presence. With our crew directing the YouTubers, Pro:Direct’s team
were able to maximise the value of their limited time with Mané,
grabbing a bunch of supporting content to extend this campaign
and set up future collaborations.

ASSETS & DELIVERABLES

In the social media age, developing content that works across a range of distribution
channels is paramount if you don’t want your brand’s story to be undermined by
accessibility issues. As a digital-first production team, we’re here to help you identify
the platforms your audience are using and produce content that’s optimised for
maximum visibility across those platforms, while maintaining a clear brand voice
throughout.

YouTube Premium original sci-fi show Origin was announced in 2018 as one of the
flagship programs for the service after their rebrand from YouTube Red. To promote
the series, they asked us to conduct a ‘trailer drop’ in space. Looking at the show’s
futuristic focus and YouTube’s reputation as a leading light in online video, we
decided to film the trailer drop in 360° video.

360° continues to be hugely popular as a novelty and YouTube’s algorithms consistently
promote 360° content to interested viewers. We used CGI to create a heads-up display
system around the screen, matching the design of display systems used in the show.
We even displayed the video on a Google Pixelbook 2 for discreet brand integration
across the Alphabet umbrella company. YouTube’s team were ecstatic with the
results, with the lead producer saying of the first images we sent him after
the flight, “I’ve been waiting for an email like this my whole life.

ENVIRONMENTAL PROTECTION &
CORPORATE SOCIAL RESPONSIBILITY

With climate change an ever-growing concern for consumers, you’re right to
consider the impact of your promotional activities on the environment. Operating in an
environmentally conscious way and minimising our contribution to greenhouse gases
and non-recyclable waste means you can have confidence in the work we do on your behalf.

In addition to complying with all relevant environmental legislation, regulations and industry
codes of conduct, we have adopted the following environmental protection policies:

• we use hydrogen gas on every launch as a renewable alternative to helium
• all equipment launched is recovered after every single flight
• components are manufactured in-house from reusable, recyclable or renewable materials
  using low-impact manufacturing solutions

If you’re ever called upon to defend the environmental impact of any activities, we’re ready to
produce detailed documentation and answer any difficult questions on your behalf, so you can
rest assured you won’t fall foul of public sentiment on this highly sensitive issue.

REPUTATION & RISK MITIGATION

Conducting a space launch is a challenging endeavour, subject to many factors beyond human control. If it weren’t, it
wouldn’t be impressive! The same is true of all the best marketing activations. When working with some of the world’s
biggest brands, the ability to anticipate and avoid potential obstacles is what sets a professional company apart from
fair-weather friends.

We maintain a range of launch sites across the UK where we can launch with a few days’ notice, allowing us to rapidly
rearrange plans if stratospheric conditions aren’t on our side. Our launch vehicles are equipped with a huge host of safety
features including a two-way Telecommunications, Command and Control system for monitoring flight path and triggering
actions at a distance, a robust back-up tracker system based on military technology, an emergency cutdown mechanism
in case of unexpected drift and radio transponders to minimise risk to aircraft. All our flights are authorised by the Civil
Aviation Authority to guarantee the safety of other airspace users.

Finally, we are the only company in the world to have full Public Liability Insurance to conduct flights of this nature. With a
100% record for recovering our launch vehicles after a flight, your result is our reputation.

SOME PEOPLE WE’VE WORKED WITH

LET US HELP YOUR BRAND
  REACH NEW HEIGHTS
    hello@sentintospace.com
       +44 (0) 114 213 1050
    www.sentintospace.com

       Sent Into Space
     Unit 3a Parkway Rise
          Sheffield, UK
            S9 4WQ