Shake things up with Joico Shake Series Page 8-9 - Cosmoprof
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MARCH | APRIL | 2018 | US Shake things up with Joico® Shake Series Page 8-9 WELLAPLEX™ New Bonding Technology Page 10-11 Save up to 30% on Pucks Page 7 Photo Courtesy of Joico®
2018 PROMOTIONAL
SALON PLANNING MARCH | APRIL | 2018 | US
Features
• Business Pulse . . . . . . . . . . . . . . . . . . . . . .3-5
• Hairspray Sale. . . . . . . . . . . . . . . . . . . . . . . . 6
• Puck Sale. . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
• On the Cover Brand Spotlight. . . . . . . . . . 8
• Color Focus. . . . . . . . . . . . . . . . . . . . . . . . 9-17
• Care & Styling . . . . . . . . . . . . . . . . . . . . 17-22
10-11
WELLAPLEX™ New
• Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . .21, 23 Bonding Technology
• Nailcare. . . . . . . . . . . . . . . . . . . . . . . . . 24-25
8-9
Photo Courtesy of Wella™
• Cosmetics/Skincare.. . . . . . . . . . . . . . . . . 26
Shake things up with
• Salon Furnishing & Design. . . . . . . . . . . . 27
Joico® Shake Series
Photo Courtesy of Joico®
Calendar
MARCH On the Cover
• National Women’s History Month
• Hairspray Sale Joi is at the heart of
• Daylight Savings March 11
• Artist Appreciation Sale March 11-12
everything at Joico.
• St. Patrick’s Day March 17 Product innovations
• First Day of Spring March 20 are designed to return
APRIL hair to its strongest, 6
• Easter April 1 Hairspray Sale
• Earth Day April 22 shiniest, healthiest
• National Hairstylist state—after just one
Appreciation Day April 30
use, and with every use
that follows. The tagline
introducing the
“the joi of healthy
CosmoProf ®
hair,” is a message
BESTSELLER seal
that communicates
Products featuring our BESTSELLER
positive emotion and
seal are top sellers and beauty pro
unparalleled science. It’s
favorites. They’re what your peers reach
for time and time again. Keep an eye out more than just
for the BESTSELLER seal — it’s a solid a promise; it’s a
indication of which products you guarantee.
should check out. You’ll see it here in
Salon Insider, in-store and online. 7
Save up to 30% on Pucks
Photo Courtesy of Paul Mitchell®
Contents
AG Hair. . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Framesi®. . . . . . . . . . . . . . . . . . . . . . . . .16-17 Pibbs® . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27
American Crew®. . . . . . . . . . . . . . . . . . . . . 7 GIBS Grooming. . . . . . . . . . . . . . . . . . . . . . 7 Piu Saloni. . . . . . . . . . . . . . . . . . . . . . . . . .27
BaBylissPRO® . . . . . . . . . . . . . . . . . . . . . .23 GHD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Pink Pewter. . . . . . . . . . . . . . . . . . . . . . . .26
Belvedere®. . . . . . . . . . . . . . . . . . . . . . . . .27 Goldwell. . . . . . . . . . . . . . . . . . . . . . . . . 7, 19 Puresana®. . . . . . . . . . . . . . . . . . . . . . . . . .27
Bosley. . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Hempz®. . . . . . . . . . . . . . . . . . . . . . . . . . . .26 Pharmagel® . . . . . . . . . . . . . . . . . . . . . . . .26
Celeb® Luxury. . . . . . . . . . . . . . . . . . . . . . 14 Joico®.. . . . . . . . . . . . . . . . . . . . . . . . . . . .8-9 Phytodess.. . . . . . . . . . . . . . . . . . . . . . . . 20
CND®. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 Kadus.. . . . . . . . . . . . . . . . . . . . . . . . . . . 6, 11 Rusk®. . . . . . . . . . . . . . . . . . . . . . . . . . . . 6, 14
Collins® . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 Kenra Professional®. . . . . . . . . . . . . 6-7, 13 Schwarzkopf. . . . . . . . . . . . . . . . . . . . . . . 15
ColorProof. . . . . . . . . . . . . . . . . . . . . . . . .22 KMS® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Sebastian. . . . . . . . . . . . . . . . . . . . . . . . . . .6
Design.ME.. . . . . . . . . . . . . . . . . . . . . . . . 20 Morgan Taylor®. . . . . . . . . . . . . . . . . . . . .25 Smart Step®. . . . . . . . . . . . . . . . . . . . . . . .27
DevaCurl®. . . . . . . . . . . . . . . . . . . . . . . . . . 18 MoroccanOil®. . . . . . . . . . . . . . . . . . . . . . 20 The Balm.. . . . . . . . . . . . . . . . . . . . . . . . . .26
Esquire Grooming . . . . . . . . . . . . . . . . . . . 7 #mydentity™. . . . . . . . . . . . . . . . . . . . . . . 13 TIGI®. . . . . . . . . . . . . . . . . . . . . . . . . . . 6-7, 14
Farouk®. . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Nioxin®. . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Varis®. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Footsie Bath. . . . . . . . . . . . . . . . . . . . . . . 27 OPI®. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24 Wella Professionals™. . . . . . . . . . . . . . 10-11
Framar™ . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Paul Mitchell®. . . . . . . . . . . . . . . . . . . 6-7, 21
For orders to ship or account questions,
shop online 24/7 at cosmoprofbeauty.com call 800.362.3186 M–F: 8 am–8 pm (EST)
Photo Courtesy of Wella™ Professionals
2 | salon INSIDER cosmoprofbeauty.com
#momboss
Mother’s Day is May 13! Consumer spending
on mom’s special day is on the rise, with over
$23 billion spent last year.
According to the National Retail Federation
Start planning options for your salon now. Think
about offering special discounts, services and gift
cards—or host a social media contest to give a
grand prize to a deserving #momboss!
Pantone Color of the Year 2018
Purple Shall Reign
Ultra Violet. The name may inspire
Discover a world of ethereal wonder flashbacks to action thriller heroine,
and take your creativity to new Violet Song, or to the one and only Prince.
heights. Stay tuned to experience the For fashion and beauty, it represents
magic, coming soon to CosmoProf®. empowerment, imagination, originality
and vision, according to the Pantone
Color Institute.
What could be more
inspiring for you as
a beauty pro? Purple
is futuristic and
represents innovation
for 2018. Prepare to
make purple “reign.”
Pantone
1/18/18
8:10 AM
18-3838
dd 2
5x13.25.in
eader13.7
ility Fixture_H
2017 Impulseab
AWA R D S
Isn’t it time you’re recognized for your talent and creativity?
Drum roll, please…
Join us at Premiere Orlando for the very first Licensed To Create™
Awards! CosmoProf® will award the fiercest stylists in 15 different
categories, and every vote will come straight from your beauty
peers. Go on and show us what you’re made of!
Entries will be accepted during the month of March, and voting will
take place in April. Talk to your CosmoProf® Salon Consultant today
about how to enter!
Visit licensedtocreate.com/awards for details.
BLOG ALERT! | cosmoprofbeauty.com
The CosmoProf® Beauty Blog offers ongoing access to trends, how-to’s, brand highlights and
more! Check out cosmoprofbeauty.com/beautyblog for the inside scoop on your favorite
brands and products. Instagram, Facebook & Twitter: @cosmoprofbeauty
MARCH | APRIL | 2018 | US | 3
Inspiration
New York Fashion Week
BACK TO NATURE
New York Fashion Week is where cutting edge
fashion and hair merge into a celebration of
style. This year, a return to nature ruled.
A dream garden vibe was on display at Christian
Siriano’s show. Stylists, including Sebastian’s
What’s Next Award-winning stylist Laura Rocha, Christian Siriano
used braids to complement Siriano’s vision. The
looks were bold yet feminine. Hair was pulled Jeremy Scott
away from the face and swept back into braids,
which were opened up with Sebastian’s super- Comet Trails and Minimalism at Your Fingertips
elastic yet strong Microweb Fiber. at New York Fashion Week
New York Fashion Week was welcomed with
Jeremy Scott’s collection was about individualism. simple yet stunning nail looks from CND® and
Stylists accentuated the face shape and hair Morgan Taylor®.
personality of each model with center parting,
beachy waves, braids and messy topknots. GHD
tools and Wella EIMI products were on hand to
create each look. The go-to for creating and
enhancing curls and waves? GHD’s Curve® Soft
Curl Iron, of course.
For Michael Costello’s line, a whimsical, romantic
theme led to matte, textured, nest-like looks and
fairytale braids. Olivia Garden® tools and Mizani®
products were used, along with backcombing for
major height and flat irons over braids for kink. For Jeremy Scott’s collection, CND® Co-Founder
and Style Director Jan Arnold designed comet-
inspired looks, utilizing CND®’s Vinylux® line. Hot
Pop Pink and a blinding orange neon coming this
summer coated almond-shaped nails, which were
trailed by cosmetic-grade silver glitter down to
the first knuckle.
The Self Portrait line kept things classically simple,
using Morgan Taylor® Lacquers to create
streamlined looks on rounded square nails. Shiny
nude with one or two accent nails, featuring a thin
black line and star decal, kept things beautifully
understated.
Michael Costello
Self Portrait
Visit cosmoprofbeauty.com/beautyblog
4| salon INSIDER cosmoprofbeauty.com for more.
Business Pulse
SPRING into Lots of color sitting on the shelf? Truth be told, after a
ACTION
while in the salon business, you can start to forget what
you have and may be leaving precious dollars on the table.
Perhaps it’s time to consider some spring cleaning and
Talk to your CosmoProf® discuss options with your trusted adviser—your very own
Salon Consultant about Color CosmoProf® Salon Consultant!
CosmoProf® Salon Consultants spend many hours each year gaining new knowledge about color.
Their priority is your salon and being your trusted color advisor. What shades should you be
investing in for spring/summer versus fall/winter? What about lighteners? Are you maximizing
your loyalty program perks? We know, it’s a lot to keep up with.
Remember that you don’t have to go it alone. Contact your CosmoProf® Salon Consultant and
set up a short meeting to crunch some numbers and get an idea of how much revenue you are
missing out on and how CosmoProf® can help you exchange the color you have for the color you
NEED!
SPRING INTO SUCCESS
Salon Promotional Ideas
Spring is the time to get creative with salon promotions. St. Patrick’s Day, Easter, Mother’s Day,
proms, weddings and graduations are a great way to boost sales and services in the months ahead.
WEDDINGS & GRADUATIONS
ST. PATRICK’S DAY
Create a “Honeymoon Kit” or “Grad Night Survival Kit”
Don’t forget your fashion color services!
of trial-size products for hair, body and nails, plus fun
Help your clients show their St. Patrick’s
accessories, and offer this conveniently packaged in
Day spirit with a bright green demi, semi
a cosmetic bag or tote. Promote this alone on social
or hair chalk service at a great price or
media or offer it as an add-on to any bridal service or
complimentary with a cut and color.
updo at a special price.
EASTER
Help clients “Lighten Up”. With better weather, clients will want
a boost with a few foils or face-framing highlights.
Stock up on spring pastel shades in polish, accessories and
color. Create a fun display for the retail and reception area that
not only speaks Easter but also the light, fresh feeling of spring.
Thats Haute...
Hues for $5!
2018 is all about embracing natural hair, but there is still a strong
demand for fun and imaginative color combinations to keep your
clients expressing their individuality. Stock up on Haute Hues
vibrant and muted shades for spring and summer from your
favorite brands for only $5!
Joico® TIGI® Rusk®
Paul Mitchell® Kenra® Color Wella™
Scruples® #mydentity
Visit cosmoprofbeauty.com/beautyblog
for full articles and more.
Photo courtesy of Wella Professionals™
MARCH | APRIL | 2018 | US | 5
SAVE 40
on top-selling hairsprays
%
volume
INCREASE YOUR RETAIL
FAROUK RUSK® PAUL MITCHELL®
Hairspray & Styling Hairspray Madness Super Clean Hairsprays
Savings $
12.99 for 2 $
6.40 each
$
6.75-$6.99 each Value: $15.50-$19.00
Save Up To 30%
Choose from: SKU:
Value: $7.75-$11.50 Super Clean Light 572062
Save Up To 40% VARIOUS SKUS Super Clean Spray 572032
Mix and match. Super Clean Extra 572052
VARIOUS SKUS All products not shown.
All products not shown. Value: $8.50 | Save 25%
While supplies last.
KENRA® AND
KENRA PLATINUM®
Hairsprays
SEBASTIAN™ TIGI® KMS®
$
21.25-$28.75 for 3
Value: $25.50-$34.50
BUY 1, GET 1 30% OFF Bed Head®, Catwalk® Hairspray Savings VARIOUS SKUS
10.6 oz. Shaper® Duos & S-Factor™ Hairspray $
8.63 each All products not shown.
$
16.12 each duo Sale! Value: $11.50
Value: $18.96
$
7.00-$10.50 each Save 25%
VARIOUS SKUS
VARIOUS SKUS Value: $10.00-$14.75 All products not shown.
While supplies last.
All products not shown
Save Over 25%
VARIOUS SKUS Prom Season is Here!
All products not shown.
Stock up on sprays to
create styles that will
AG HAIR KADUS last all night.
Spray & Save 10 oz. Visit CosmoProf®
$
8.80-$11.20 each Hairspray Instagram for updo
Value: $11.00-$14.00 Savings inspiration.
Save 20%
VARIOUS SKUS
$
6.00 each
All products not shown. Value: $8.00
Save 25%
VARIOUS SKUS
All products not shown. Laura Chihaia
@lalasupdos
2018 CosmoProf®
Artistic Team Member
6| salon INSIDER cosmoprofbeauty.com All products may not be available in all areas. See store or Sales Consultant for details.
SAVE UP TO
30% ON
Whether it's a high-shine, sleek style
or one that's a little more relaxed,
here are a few styling pucks that can
help you create the perfect look for
your clients!
Photos Courtesy of Paul Mitchell®
GIBS® ESQUIRE GROOMING PAUL MITCHELL®
3 oz. Pomade Pucks 3 oz. Pucks Styling Puck Duos
$
7.88 each $
7.00 each $
14.30 each duo
Choose from: SKU: Choose from: SKU: Choose from: PPK:
3 oz. Original Outlaw Matte Pomade 243010 The Clay 638944 Reformer Duo 578198
3 oz. Rico Bandito Pomade 243011 Wax 638941 Clean Cut Duo 578199
3 oz. OG Baller Pomade 243012 Shaper Pomade 638943 Barber's Clasic Duo 578219
Value: $10.50 | Save 25% Forming Cream 638945 Matterial Duo 578220
While supplies last. Value: $10.00 | Save 30% Value: $17.76 | Save Over 15%
All products not shown. While supplies last. While supplies last.
All products not shown. All products not shown.
TO GET SHINE TO ADD TEXTURE TO ACHIEVE MOBILITY
Shiny finish. Wet look. Layering of hair to create Re-moldability upon styling.
multidimensional look.
• American Crew® Heavy Hold Pomade • Woody’s Mold-It • KMS® Hairplay Hybrid Claywax
• Woody’s Pomade • Kenra® Classic Clay • TIGI® Manipulator Matte
• GIBS® Rico Bandito Pomade • KMS® Hard Wax • AG Stucco
• Kenra® Pliable Pomade • Goldwell Ultra Volume Lagoom Jam • Goldwell Creative Texture Mellogoo
AMERICAN CREW® GOLDWELL®
3 oz. Pucks Puck Styler Savings
$
6.29 each Choose from: Price: SKU:
5 oz. Ultra Volume Lagoom Jam $7.13 267448
Choose from: SKU:
NEW Cream Pomade 025635 3.3 oz. Creative Texture Mellogoo $7.50 267508
Forming Cream™ 023032 Value: $9.50-$10.00 | Save 25%
While supplies last.
Fiber™ 023302 All products not shown.
Pomade™ 023316
Grooming Cream 023318
Molding Clay 024205
Defining Paste 024206
Heavy Hold Pomade 025502
Value: $8.98 | Save 30%
While supplies last.
All products not shown.
KENRA® TIGI®
2 oz. Style Collection Styling Pucks
$
5.95 each $
5.78-$8.05 each
Choose from: SKU: Choose from: SKU:
Pliable Pomade 15 713597 2 oz. Manipulator Matte 801085
Classic Clay 17 713598 3 oz. Matte Separation Wax 801226
Flexible Fiber 11 713599 2.3 oz. Texture Molding Paste 801227
Value: $8.50 | Save 30% Value: $8.25-$11.50 | Save 30%
All products not shown. All products not shown.
See March Shopping Guide for a complete list of Puck promos!
All products may not be available in all areas. See store or Sales Consultant for details. MARCH | APRIL | 2018 | US | 7
On the Cover Brand Spotlight
Introducing the NEW
SHAKE SERIES
FREE POP display with
“Shake Things Up” Intro!
Receive a FREE POP merchandising display, plus
save over 10%, with the purchase of our “Shake
Things Up” introductory offer featuring three
cans of each Joico® texturizing finisher.
FREE POP Display with Purchase
$
76.50
Purchase three of each Shake styler
and receive a POP display FREE.
Value: $87.00
Save Over 10%
DPPK: 352259
While supplies last.
MEET BODY SHAKE & BEACH SHAKE
THE HOTTEST NEW INTROS TO THE SHAKE FAMILY
With the 2015 launch of our Hair Shake, Joico® created a whole new
way to instantly transform styles through texture. Time to seriously
shake up styling again...
NEW Body Shake™ Hair Shake™ NEW Beach Shake™
For fine, dry aerosol for Liquid-To-Powder (non-aerosol) A tactile, fast-drying aerosol
fine to medium hair. texturizing finisher for most for medium to thick hair.
hair types.
NEW 6.9 oz. Body Shake™ 5.1 oz. Hair Shake™ NEW 6.9 oz. Beach Shake™
Texturizing Finisher Texturizing Finisher Texturizing Finisher
Texturizing Finisher gets that natural, Liquid-To-Powder Texturizer that Texturizing Finisher gives touchable
sexy surf look you love! amps up hair with the most touchable, volume and hold with a plush, velvety
$
8.50 velvety-soft, mega-volume finish! finish!
Value: $10.00
Save 15%
$
8.50 $
8.50
Value: $9.00 Value: $10.00
352257 Save 5% Save 15%
349847 352258
8| salon INSIDER cosmoprofbeauty.com
Color Focus
Let your Salon April 1st-April 30th
Let your salon catch onto the joi in the
month of April featuring K-PAK® Color Therapy,
RETAIL CONTEST Blonde Life, or Color Balance Purple/Blue.
Three prizes will be awarded including full package backstage access to Orlando Premiere
show for two people! Speak to your CosmoProf® Salon Consultant for full details.
coming in april coming in april
Blonde Life Box of Joi K-PAK® Color Therapy Box of Joi
$
129.00 each deal
$
129.00 each deal
Purchase any Joico® Color Salon Opener Purchase any Joico® Color Salon Opener
and receive a Blonde Life Box of Joi. and receive a Blonde Life Box of Joi.
Choose from: Choose from:
LumiShine Permanent Creme LumiShine Permanent Creme
LumiShine Demi-Liquid LumiShine Demi-Liquid
Vero Age-Defy Vero Age-Defy
K-PAK® Color Salon Opener K-PAK® Color Salon Opener
Box of Joi includes: Box of Joi includes:
1–10.1 oz. Blonde Life Brightening Shampoo 1–10.1 oz. Color Therapy Shampoo
1–8.5 oz. Blonde Life Brightening Conditioner 1–10.1 oz. Color Therapy Conditioner
1–5.1 oz. Blonde Life Brightening Masque 1–4.7 oz. Luster Lock Treatment
1–5.1 oz Blonde Life Brightening Veil 1–NEW 6.8 oz. Luster Lock
Value: $165.50 | Save Over 20% Multi-Perfector Spray
Value: $165.50 | Save Over 20%
MSU: 352308
Customer's choice of Salon Opener. MSU: 352306
All products not shown. Customer's choice of Salon Opener.
All products not shown.
COLOR INTENSITY NEW SIZE! COLOR. ERASE. REPEAT.
Ask and you shall receive. By request…Color Intensity Eraser, now comes in a larger 6 oz. size!
Joico® Color Intensity Eraser is a life saver. This quick
service product allows me to give my clients the
change up they want but maintain the health of the
hair and accomplish this in a fast-paced way without
ruining the hair.
Brandon Corbitt, Joico International Guest Artist
MIXTURE BEFORE AFTER
6 oz. Color Intensity Eraser in Direct Dyes that are partially
Resealable Bag Eraser + 10 Volume faded or are mid-level/
$
14.95 semi-saturated shades
NEW larger size, same great formula!
352266
Color Care SAVE 30% ON JOICO®
$
6.99- 7.99 each
$ FINISHING HAIRSPRAYS!
Choose from: SKU:
10.1 oz. Color Balance
Hairspray Savings
Blue Shampoo 349864 $
5.99 each
10.1 oz. Color Balance Choose from: SKU:
Blue Conditioner 349865 9.1 oz. JoiMist Firm Finishing Spray 350087
10.1 oz. Color Balance 9 oz. Power Spray Fast-Drying Finishing Spray 349646
Purple Shampoo 349862 9 oz. Flip Turn Volumizing Finishing Spray 349764
10.1 oz. Color Balance Value: $8.50 | Save 30%
Purple Conditioner 349863 All products not shown.
10.1 oz. Color Infuse
Red Shampoo 349788 Hairspray Cases
10.1 oz. Color Infuse
Red Conditioner 349789
$
72.00 each 12-pack case
10.1 oz. Blonde Life Choose from: SKU:
Brightening Shampoo 351857 9.1 oz. JoiMist Firm Finishing Spray 352303
8.5 oz. Blonde Life 9 oz. Power Spray Fast-Drying Finishing Spray 352301
Brightening Conditioner 351867 9 oz. Flip Turn Volumizing Finishing Spray 352302
All products not shown.
Value: $8.00-$9.00 | Save Over 20%
See additional hairspray offers on pg. 6
MARCH | APRIL | 2018 | US | 9
NEW WELLAPLEX™ PROFESSIONAL USE 3-STEP BOND SYSTEM
recommended for use
with Wella™ Professionals
color and lightening
N°1 Bond Maker: Helps to create bonds
within hair
N°2 Bond Stabilizer: Re-balances pH and
strengthens the hair structure
N°3 Hair Stabilizer: At-home treatment to
keep hair strong, smooth and soft
Sophie Turner's Cover Look
Color Formulas
A 30 g. Blondor Multi Blonde Powder + 45 g.
Color Touch 1.9% Emulsion + 6 g. WELLAPLEX N °1
B 30 g. Koleston Perfect 10/86 +60 g.
Koleston Perfect Pastel Developer
NEW WELLAPLEX™ Trial Intro
$
65.00
Purchase:
1–WELLAPLEX™ Travel Kit
Travel Kit includes:
1–3.38 oz. N°1 Bond Maker
2–3.38 oz. N°2 Bond Stabilizer
1-Dosing Dispenser
Receive FREE Prepack, which includes:
1–WELLAPLEX™ N°3
1–WELLAPLEX™ & FUSIONPLEX™ Mirror Cling
1–WELLAPLEX™ & FUSIONPLEX™ Discovery Guide
Value: $79.00 | Save Over 15%
819005
FUSIONPLEX INTENSE REPAIR SERVICES ADD-ON SERVICE UPCHARGE
1 3
PREPARE: REPAIR, SMOOTH & SEAL:
Shampoo the hair CONDITIONER
with Intense Repair Recommeded for fine hair.
Shampoo to prepare Leave on for 30 seconds.
hair for the treatment.
Shampoo, lather MASK
and rinse. Repeat if Recommended for normal to
needed. Towel-dry coarse hair.
hair. Leave on for
5 minutes.
REFILL:
Take client back to styling
chair. Divide the hair into four
sections and apply Amino Refiller
2
Treatment specifically on most
damaged areas, lengths and ends.
Apply heat for 5-10 min.
Climazon Coming in April.
TIP:
Use Oil Reflections Oil as a
finishing product to protect
from heat. Style as usual.
10 | salon INSIDER cosmoprofbeauty.comColor Focus
& FUSIONPLEX™
Instant, long-lasting
recovery regimen
from salon to home
Shampoo: Helps repair damage,
leaving hair clean and
cared for
Conditioner: Protects against breakage
and detangles, leaving hair
smooth
Mask: Helps repair and protect
against breakage
Coming in April.
Amino Refiller: Penetrates
down to the cortex, refilling
the hair with amino acids
Koleston Perfect® Special Blondes Prepack
NEW FUSIONPLEX™ Trial Intro FREE Wella Prepack
$
99.00 $
261.00-$358.20
Purchase: Purchase 36 tubes of Koleston Perfect®, Koleston Perfect® Innosense,
3–8.4 oz. FUSIONPLEX™ Shampoo Color Touch, Color Touch Plus, Instamatic, Illumina, Color Fresh and/or
3–6.8 oz. FUSIONPLEX™ Conditioner Color Fresh Create and receive a Wella™ Prepack FREE.
3–5.7 oz. FUSIONPLEX™ Mask FREE Prepack includes:
Receive FREE Prepack, which includes: 1–2 oz. Koleston Perfect Color Shade 12/96
1–3.38 oz. FUSIONPLEX™ Amino Refiller 1–2.3 oz. FUSIONPLEX™ Amino Refiller
1–WELLAPLEX™ & FUSIONPLEX™ Cling 1–33.8 oz. FUSIONPLEX™ Intense Repair Shampoo
1–WELLAPLEX™ & FUSIONPLEX™ Discovery Guide 1–33.8 oz. FUSIONPLEX™ Intense Repair Conditioner
Value: $113.00 | Save Over 10% 1–WELLAPLEX™ & FUSIONPLEX™ Cling
819007 1–WELLAPLEX™ & FUSIONPLEX™ Easel Card
1–WELLAPLEX™ & FUSIONPLEX™ Discovery Guide
Value: $327.98-$425.18 | Save Up To 20%
MSU: 818763
All products not shown.
On the Cutting Edge of Color
Long-lasting color results even after 30 washes.
Purchase a Small Color Intro and receive
50% OFF Haircare and Styling Intro
Small Color Intro
$
144.00
Purchase eighteen tubes of any Kadus Professional
BEFORE Permanent and/or Demi-Permanent Color (open stock)
Receive FREE:
1–33.8 oz. Developer 20 Vol.
6N 8G CG 1–33.8 oz. Color Vibrancy Post-Treatment
with pump
1–Application Brush
1–Technical Guide
1–Swatchbook
Value: $193.50
MSU: 429449
Price includes care & styling intro at ½ off.
MARCH | APRIL | 2018 | US | 11Color Focus
SAVE UP TO 20% on
CHI® Deep Brilliance
Gold Salon Kit & Relaxer System Offer
$
125.99
3–12 oz. Moisture Shampoo 1–1.9 oz. Smooth Edge
3–12 oz. Moisture Conditioner 1–2 lb. Conditioning Relaxer
2–8 oz. Deep Protein Masque 1–6 oz. Soothe & Protect
2–3 oz. Shine Serum 1–12 oz. Neutralizing Shampoo
1–10 oz. Flexible Hold Hair Spray 10–.5 oz. Shine Serum Samples
1–5.3 oz. Shine Spray 1–Set of Consumer Guides
Value: $158.75 | Save 20%
MSU: 639246
FREE 6 oz. Deep FREE Kit with CHI® Ionic
Brilliance Shine Permanent Shine Tube Hair
Serum Color Purchase
with the purchase of one $
78.60
Deep Brilliance® Dryer. Purchase:
MSU: 639312 12-ANY 3 oz. CHI® Ionic Permanent
Shine Tube Hair Color Shades
FREE 6 oz. Deep Receive FREE:
Brilliance Shine Serum 1–Color Kit (Includes four 10 oz. CHI®
Color Generators, two Mixing Bowls,
with the purchase of one
SAVE 1" Deep Brilliance® Iron.
one Tube Key, two Tint Brushes, one
over Color Whisk, one Silver Apron, one Pair
MSU: 639313
20%
of Black Reusable Latex Gloves and one
CHI® Color Wall Chart)
$
89.98 each deal Value: $128.59 | MSU: 639243
Value: $115.23 Customer’s choice of shades.
All products not shown.
CHI® IONIC
Color Illuminate Conditioner
• Color-enhancing conditioners provide balanced
color replenishment in between salon services
• Intermix shades for endless possibilities
8.5 oz. CHI® Ionic Color
Illuminate In-Salon ROI Opportunity:
$
6.60 each Recommend an enhancing
Choose from: SKU: conditioning treatment to clients who
Dark Chocolate 638914
Red Auburn 638915
don’t want to commit to permanent
Mahogany Red 638916 color or to enhance the vibrancy of a
Golden Blonde 638917 previous color application.
Coffee Bean 638918
Platinum Blonde 638919 ROI Breakdown:
Silver Blonde 638920
Value: $8.80 | Save 25%
Cost per ounce: $1.29
All product not shown. Recommended price: $10.00 per ounce used
Total ROI: $340.00
Profit: $313.60
12 | salon INSIDER cosmoprofbeauty.comColor Focus
Guy Tang
Hair Activist
and Creator of
the #mydentity
NEW
color line.
@Guy_Tang
Naked
Shades
8 Blonde 7 Medium 10 Ultra Light
277135 Blonde Blonde
277137 277136
2 oz. Demi-Permanent
Naked Shades
$
5.69 each
Guy’s Guide to achieve these looks
Naked Seduction Create the Look
1. #
Magnum8 + Permanent 20 V Developer (1:2) on rootagé
$
66.34
Includes:
2. # Magnum8 + Permanent 30 V Developer (1:2) on mids and ends 1–16 oz. Perm. 20 V Developer
3. 5
8 g. Naked Demi-Permanent 8 Blonde + Demi-Permanent 6 V 1–16 oz. Perm. 30 V Developer
Developer (1:2) on the rootagé 1–16 oz. Demi 6 V Developer
1–28.2 oz. #Magnum8 Powder
4. 5 8 g. Naked Demi-Permanent 10 Ultra Light Blonde + Demi- Lightener
Permanent 6 V Developer (1:2) on mids and ends 1–2 oz. Demi Naked 8
1–2 oz. Demi Naked 10
MSU: 277141
All products not shown.
Naked Temptation Create the Look
1. B
ackcomb balayage with #Magnum8 + Permanent 30 V Developer (1:2)
$
84.11
Includes:
2.110 g. Demi-Permanent 9IG + 55 g. Demi-Permanent 6IG + 2 g. 1–16 oz. Perm. 30 V Developer
Demi-Permanent 6A + Demi-Permanent 6 V Developer (1:2) on 1–16 oz. Demi 6 V Developer
backcombed areas 1–2 oz. Demi Crystal Clear
3. Naked Demi-Permanent 8 Blonde + Demi-Permanent 6 V Developer 1–2 oz. Demi 6A
1–2 oz. Demi 6IG
(1:2) on mid-lengths
1–2 oz. Demi 9IG
4. N
aked Demi-Permanent 10 Ultra Light Blonde + Demi-Permanent 6 V 1–2 oz. Demi Naked 8
Developer (1:2) on mid-lengths 1–2 oz. Demi Naked 10
1–28.2 oz. #Magnum8 Powder
5. 58 g. Naked Demi-Permanent 10 Ultra Light Blonde + 55 g. Demi-
Lightener
Permanent Crystal Clear + Demi-Permanent 6 V Developer (1:2) on ends
MSU: 277142
All products not shown.
NEW! Simply Blonde Creme Lightener
FREE 2 oz. Simply Blonde
• Lifts up to eight levels
Sheer Tone Shade and 33.8
oz. Developer with purchase
• Contains nourishing oils
to maintain moisture
$
16.00 each deal
Purchase one NEW 8 oz. Simply
Blonde Crème Lightener and receive a
• Ideal for double FREE 2 oz. Simply Blonde Sheer Tone
processing, on- or Shade and 33.8 oz. Developer.
Choose from shades:
off-scalp, and free Ice
painting Rose
Value: $29.50 | Save Over 40%
MSU: 713513
All products not shown.
MARCH | APRIL | 2018 | US | 13Color Focus
NEW BondFix™
SALON INTRO OFFER
REBUILD,
REGENERATE AND
REPAIR BONDS
• Penetrates deep into hair fibers
• One application for up to 3x
stronger hair
• Continued use makes hair
stronger and healthier
BondFix™ Salon Intro Offer
$
175.00
Purchase ten 6 oz. BondFix™ Strengthening
Conditioner receive four 6 oz. BondFix™ FREE.
Also includes:
Use BondFix™ Strengthening Conditioner to 10–.75 oz. BondFix™ Sample Packets
1–Carousel Display with Header Card
strengthen and rehydrate fragile hair that has Value: $283.00 | Save Over 35%
MSU: 259221
been lightened, highlighted or colored. All products not shown.
SAVE OVER 15% on Viral Colorditioner™ Offers!
Try Me Offer Salon Intro Offer
$
100.00
$
200.00
Purchase ANY ten 8.25
Purchase ANY five
oz. Viral Colorditioner™
8.25 oz. Viral
Shades with BondFix™
Colorditioner™
Formulation and receive
Shades with BondFix™
ten mixing bottles,
Formulation and
one round display, one
receive four mixing
counter card and one
bottles and one
Formula Guide FREE.
Formula Guide FREE.
Value: $243.50
Value: $114.50
Save Over 15%
Save Over 10%
MSU: 259205
MSU: 259204 All products not shown.
Hair by: @irinabilka All products not shown.
Follow @cosmoprofbeauty Instagram for Viral Colorditioner™ inspiration!
NEW! Deepshine® Gloss Hair Color FREE Favorite Formulas
Gloss Stylist Kit
• 24 shades $
39.30
• Liquid Demi-permanent color, no ammonia Purchase ANY six 2 oz. Copyright Colour Gloss shades
and receive a Favorite Formulas Gloss Stylist kit FREE.
• Infused with a conditioning blend of Oleic Acid Kit includes:
and Advanced Marine Therapy 1–16 oz. Mini 20 Volume Developer
1–Blondes Custom Colour Collection Swatchpiece
FREE Activating Lotion and 1–Custom Blondes Tech Brochure
Prepack with Purchase 1–TCC Colour Apron
1–True Light Packette
$
94.50 Value: $52.40 | Save 25%
Purchase eighteen 2 oz. Deepshine® Gloss MSU 803373
Hair shades and receive two 33.8 oz. All products not shown.
Activating Lotion and one prepack.
Prepack includes:
1–Deepshine Gloss 24 Color Swatch Card
1–Deepshine Gloss Hair Color Wall
Swatch Chart
1–Technique Guide Brochure
Value: $126.50 | Save 25%
MSU: 803616
All products not shown.
14 | salon INSIDER cosmoprofbeauty.comColor Focus
IGORA ®
Pastelfier Shade & Dusted Rouge Collection
Six soft touched IGORA ROYAL red shades co-created by
Global Schwarzkopf Color Ambassador and Expert Colorist
Lesley Jennison and influencer Jean Philippe @phjean
7- 9 8 2
5-869 Philippe
6-491 Santos Lesley
Jennison
M E D I U M B LO N D E
Violet Red Ash
486850
L I G H T B R OW N R E D
Chocolate Violet DA R K B LO N D E
486847 B e i g e V i o l e t C e n d ré
486848
8-849
7-76 4 9 - 674
L I G H T B LO N D E
Red Beige Violet
486851 COLOR REINVENTED
E X T R A L I G H T B LO N D E For the first time at Schwarzkopf Professional, teams
M E D I U M B LO N D E of some of the most inspiring world renowned colorists
Chocolate Cooper Beige
Copper Chocolate Beige
486849
486852 come together to take over the IGORA ROYAL labs.
NEW The Dusted Rouge Collection COLORS MEANT TO INSPIRE
$
29.00 The result: three shade collections reflecting their
Purchase: personality and creativity.
4–ANY 2.1 oz. IGORA #RoyalTakeOver shades
Receive FREE:
2–2.1 oz. IGORA #RoyalTakeOver shades
1–Swatch Book Insert
Value: $58.50 | Save 50%
NEW! Backwards Bib
Go ahead, get messy.
• Biodegradable
• Save the mess, tear off and toss it
in the garbage; no clean up!
• Protect the client, cape and chair
NEW 50-Count Backwards Bib
$
13.99
Disposable clear sheets that hang over your client’s
cape, protecting your clients, chairs and capes.
141005
Small Intro
$
50.00
Includes:
1–5'' x 11'' Star Struck 1–Black Jaw Clips
Silver Pop Up 1–Mighty Mixer
1–Variety Brush Set 1–Eyeglass Guards
1–Kolor Killer Wipes 3–Color Brushes
1–Maniac Mesh
Value: $73.80 | Save Over 30%
MSU: 141100
MARCH | APRIL | 2018 | US | 15Color Focus
INTRODUCING...
20 seconds
Flat iron processing sheETS
Flat iron processing sheETS
STRIKE4 FLAT IRON PROCESSING SHEETS TO USE STRIKE4 FLAT IRON
REDUCE PROCESSING TIME FROM 20 MINUTES USE STRIKE4
PROCESSING SHEETSFLAT IRON
TO PROCESS
REDUCE PROCESSING TIME FROM 20 MINUTES
PROCESS DIRECT PIGMENTS AND OXIDATIVE
TO 20 SECONDS! DIRECTPROCESSING SHEETS TO PROCESS
TO 20 SECONDS! DIRECT PIGMENTS
PIGMENTS IN
IN 20
20 SECONDS
SECONDS
PIGMENTS IN 20 SECONDS!
4 EASY STEPS:
4 EASY STEPS:
+
FOUR SIMPLE, EASY STEPS:
1. Place desired section of hair in STRIKE4 Processing Sheet
2. Apply desired color (direct pigments and oxidative pigments)
20 seconds TO CHANGE Y BEFORE
3. Fold the end and
Flat clip
Flat iron
STRIKE4
iron processing
processing sheETS
sheETS
sheet
4. Process with flat
REDUCEiron at 340°F-375°F, USE STRIKE4
tappingPROCESSING
and sliding
STRIKE4 with a light touch
FLAT IRON USE STRIKE4 FLAT IRON
USE STRIKE4
REDUCE PROCESSING
PROCESSING TIME
TIME FROM
FROM 20
20 MINUTES
USE SHEETSFLAT IRON
TO PROCESS PROCESSING SHEETS TO FLAT IRONDEPOSIT
LIFT AND
TO MINUTES PROCESSING SHEETS TO PROCESS PROCESSING SHEETS TO LIFT AND DEPOSIT
TO 20
20 SECONDS!
SECONDS! DIRECT
DIRECT PIGMENTS
PIGMENTS IN IN 20
20 SECONDS
SECONDS PERMANENT
PERMANENT COLOR
COLOR ININ 20
20 SECONDS
SECONDS
4 EASY STEPS: HCDP TECHNOLOGY
SAVEHCDP TECHNOLOGY
4 EASY STEPS: HIGH CONCENTRATION DIRECT PIGMENTS
HIGH CONCENTRATION DIRECT PIGMENTS
40-80
+ of
MINUTES
DIRECT
PROCESSING
processing
TRADITIONAL PROCESSING
WITH
TRADITIONAL FOILS
PROCESSING
WITH FOILS
color
+
DIRECT PIGMENTS PRELIGHTEN/ PROCESSING/ TOTAL/
PIGMENTS PRELIGHTEN/
PROCESSING BLEACH PROCESSING/
BLEACH
40
MINUTES
40
MINUTES
service!
COLOR
COLOR
time 20
MINUTES
20
MINUTES
TOTAL/
PROCESSING
PROCESSING
perMINUTES
60
60
MINUTES
STRIKE4 with 40 20 40
STRIKE4 BOLD
FRAMCOLOR with MINUTES
40 20
SECONDS! 40
MINUTES
Vibrant
FRAMCOLOR BOLDpermanent MINUTES SECONDS!color
MINUTES
results
SAVE 20 MINUTES on color treated
OF PROCESSING TIME
SAVE 20 MINUTES PER COLOR OFSERVICE!
PROCESSING TIME
HCDP TECHNOLOGY
or natural hair!
PER COLOR SERVICE!
Flat iron AT 340° - 375° FHARENHEIT
HCDP (170°
TECHNOLOGY
HIGH CONCENTRATION -190°
DIRECT CELSIUS)
PIGMENTS VIBRANT BOLD RESULT ON
Flat iron AT 340° - 375° FHARENHEIT (170°
HIGH CONCENTRATION
TAP AND SLIDE WITH A LIGHT TOUCH.
-190°
DIRECT CELSIUS)
PIGMENTS VIBRANT BOLD RESULT
PRELIGHTENED HAIR!ON
TAP AND SLIDE WITH A LIGHT TOUCH. PRELIGHTENED HAIR!
100-Count Extra-Long STRIKE4 Bonus Offer
STRIKE4 Flat Iron Purchase ONE box of the NEW STRIKE4 Processing FREE SHADES INCLUDE:
Processing Sheets Sheets and receive
DIRECT
DIRECT
PIGMENTS two
PIGMENTS
2 oz.PROCESSING/
PRELIGHTEN/
PRELIGHTEN/
FRAMCOLOR
PROCESSING/
TOTAL/ BOLD Electric Blue
ONE STEP LIFT & DEPOSIT Violet
PRELIGHTEN/ PROCESSING/ TOTAL/
PRELIGHTEN/
Direct Pigment
PROCESSING Shades FREE.
BLEACH COLOR TOTAL/
PROCESSING ONE STEPCOLOR
338522
PERMANENT LIFT & PROCESSING BLEACH PROCESSING/
DEPOSIT 338523 COLOR TOTAL/
PROCESSIN
$
24.99 $
24.99
PROCESSING
TRADITIONAL PROCESSING
BLEACH
40
COLOR
20
PROCESSING
60
PERMANENT COLOR PROCESSING BLEACH
TRADITIONAL PROCESSING 20/40
COLOR
20/40
PROCESSIN
40/80
338583 Value: $33.00
TRADITIONAL
WITH FOILS
PROCESSING
WITH FOILS 40
MINUTES
MINUTES
20
MINUTES
MINUTES
60
MINUTES
MINUTES
TRADITIONAL PROCESSING
WITH FOILS
WITH FOILS
20/40
MINUTES
MINUTES
20/40
MINUTES
MINUTES
40/80
MINUTES
MINUTES
MSU: 338589STRIKE4 with
STRIKE4 with
40 20
20
40
40
STRIKE4 with NEW
STRIKE4 NEW
20 20
20
FRAMCOLOR BOLD 40
MINUTES SECONDS! MINUTES FRAMCOLOR withLIGHT&SHINE
2001 20
SECONDS! SECONDS
FRAMCOLOR BOLD MINUTES SECONDS! MINUTES FRAMCOLOR 2001 LIGHT&SHINE SECONDS! SECONDS
Follow @cosmoprofbeauty to see STRIKE4 in action!
SAVE 20 MINUTES OF PROCESSING TIME SAVE 40-80 MINUTES OF PROCESSING TIME
SAVE 20 MINUTES OF PROCESSING TIME SAVE 40-80 MINUTES OF PROCESSING TIME
PER COLOR SERVICE! PER COLOR SERVICE!
PER COLOR SERVICE! PER COLOR SERVICE!
NEW FRAMCOLOR 2001
NEW INNOVATION! Flat iron AT 340° - 375° FHARENHEIT (170° -190° CELSIUS)
Flat iron AT 340° - 375° FHARENHEIT (170° -190° CELSIUS)
TAP AND SLIDE WITH A LIGHT TOUCH.
TAP AND SLIDE WITH A LIGHT TOUCH.
VIBRANT BOLD RESULT ON
VIBRANT BOLD RESULT ON
PRELIGHTENED HAIR!
PRELIGHTENED HAIR!
LIGHT & SHINE SHADES
VIBRANT PERMANENT COLOR
VIBRANT PERMANENT COLOR
RESULTS ON COLOR TREATED OR NATURAL HAIR!
RESULTS ON COLOR TREATED OR NATURAL HAIR!
NEW 2 oz. FRAMCOLOR 2001 LIGHT &
SHINE Shades and 2 oz. Color EXALT
$
7.95 each
All products not shown.
5.66 Deep Violet 6.56 Magenta Red 7.55 Absolute Red
338552 338553 338554
7.46 Amber 7.44 Intense Copper 7.13 Natural Beige
338555 338556 338557
Lift and deposit
predictably in ONE
8.3 Golden COLOR EXALT SIMPLE STEP on
Use with 338558 338559*
color-treated hair.
TO PROCESS IN *COLOR EXALT must be used with LIGHT & SHINE shades and desired
40 Volume developer, depending on integrity of hair to achieve maximum
20 SECONDS lift. All products not shown.
16 | salon INSIDER cosmoprofbeauty.comColor Focus | Care & Styling
NEW
DYNAMIC BLONDE
CONDITIONER & SERUM
20 seconds TO CHANGE Y
DYNAMIC BLONDE CONDITIONER DYNAMIC BLONDE SERUM
100% VEGAN 100% VEGAN
16.9 oz. FRAMESI COLOR LOVER™ DYNAMIC 4.75 oz. FRAMESI COLOR LOVER™ DYNAMIC
BLONDE CONDITIONER BLONDE SERUM
$
12.95 $
11.95
• Strengthen and repair for blonde/gray hair • Revolutionary fluid cream envelopes the hair in a protective layer of
• Weightless formula will not build-up with repeated usage moisture, condition and shine
USE STRIKE4 FLAT IRON USE STRIKE4 FLAT IRON
338496 • Nourishing and moisturizing ingredients leave severely damaged,
porous hair with immediate softness and added strength
UTES PROCESSING SHEETS TO PROCESS 338497
PROCESSING SHEETS TO LIFT AND DEPOSIT
DIRECT PIGMENTS IN 20 SECONDS PERMANENT COLOR IN 20 SECONDS
Both products are 100% vegan, cruelty-free, paraben-free, gluten-free, DEA-free and sodium chloride-free.
DYNAMIC BLONDE CONDITIONER & SERUM
Pair everyone’s favorite violet shampoo with DYNAMIC BLONDE
CONDITIONER & DYNAMIC BLONDE SERUM to keep blonde and gray
+ +
hair cool-toned, soft and healthy!
16.9 oz. COLOR LOVER™ DYNAMIC BLONDE SHAMPOO
$
10.95 | 338417
DRIVES COLOR!
Framesi is just for you—the
stylist! Sold exclusively to
HCDP TECHNOLOGY
HIGH CONCENTRATION DIRECT PIGMENTS licensed hairdressers, framesi
color is desiged to give you the
creative freedom and control!
2 oz. FRAMCOLOR® BOLD Direct Pigment Shades
Talk to your CosmoProf® Salon
$ DIRECT PIGMENTS PRELIGHTEN/ PROCESSING/
2.99 each | Value:BLEACH
$3.99 | Save 25%
TOTAL/ Consultant about special
ONE STEP LIFT & DEPOSIT PRELIGHTEN/intro
PROCESSING/ TOTAL/
PROCESSING COLOR PROCESSING PERMANENT COLOR PROCESSING BLEACH COLOR PROCESSIN
All products not shown.
offer pricing (with total savings
TRADITIONAL PROCESSING 40 20 60
up toTRADITIONAL
68%)
WITH FOILS available MINUTES
PROCESSING
during the
20/40 20/40 40/80
Use with MINUTES
WITH FOILS MINUTES MINUTES
framesi Color Drive!
MINUTES MINUTES
STRIKE4 TO
with PROCESS
40 IN20 40 STRIKE4 with NEW 20 20
FRAMCOLOR BOLD MINUTES SECONDS! MINUTES FRAMCOLOR 2001 LIGHT&SHINE SECONDS! SECONDS
20 SECONDS
MARCH | APRIL | 2018 | US | 17
SAVE 20 MINUTES OF PROCESSING TIME SAVE 40-80 MINUTES OF PROCESSING TIMECare & Styling
NEW! How to Quit
Shampoo Kits
It’s all about that MOISTURE!
Don’t expect the suds or squeaky-clean hair that you would
get from traditional shampoos. When you massage your
client’s scalp with Deva cleansers, expect the bad stuff, like
silicones and heavy oils, to be immediately eliminated.
With the right tools and techniques, mastering (and retaining)
great curls is easier than ever before.
“#Iquitshampoo in 2009 when I decided to shave off my relaxed hair and then had no clue
what to do after that. DevaCurl No-Poo® saved my life.”
- Faith Jones, DevaCurl Educator
#IQuitShampoo
Increase your clientele and become
the go-to for curly girls...
NEW Wavy Kit Curly Kit NEW Super Curly Kit
$
21.00
$
17.50 $
21.00
Kit includes: Kit Includes: Kit Inclues:
1–8 oz. Low-Poo® Delight 1–8 oz. No-Poo® Original 1–8 oz. No-Poo® Decadence
1–8 oz. One Condition™ Delight 1–8 oz. One Condition™ Original 1–8 oz. One Condition™ Decadence
1–1.5 oz. Buildup Buster 1–DevaTowel Mini 1–1.5 oz. Buildup Buster™
1–3 oz. Wave Maker KIT: 662266 1–3 oz. SuperCream®
KIT: 662487 KIT: 662488
coming in april
100%
WASH DAY WONDER ™ SULFATE
PARABEN
YOUR ULTIMATE PRE-CLEANSE Slip DETANGLER
SILICONE
FREE
New! Wash Day Wonder™ Pre-Cleanse Slip Detangler
Wash Day Wonder™ is a breakthrough detangler, formulated to be used in-sink
before cleansing, providing softness and slip.
NEW Wash Day Wonder™ NEW Wash Day Wonder™
Salon Retail Offer Backbar Offer
$
84.00 $
60.00
Purchase: Purchase:
6–12 oz. Wash Day Wonder 2–Liter Wash Day Wonder
Receive FREE: Receive FREE:
2–12 oz. Wash Day Wonder 1–Wash Day Wonder Liter
25–Wash Day Wonder Sample Packettes 1–Merchandising Collateral
1–Merchandising Collateral Value: $90.00 | Save 30%
Value: $120.00 | Save 30% MSU: 662474
MSU: 662473
18 | salon INSIDER cosmoprofbeauty.comCare & Styling
NEW Kerasilk Stylers
volumize, texturize, maximize - make the most of each style
• Engineered Keratin and lightweight silk contribute to structural support and
long-lasting color protection
• Precious silk proteins provide the perfect balance between high-end styling
and outstanding performance
NEW Kerasilk® Stylers
Choose from: Price: SKU:
SPIN SILK INTO STYLE
4.9 oz. Bodifying Volume Mousse
8.4 oz. Fixing Effect Hairspray
$
$
16.00
16.00
267617
267612
Upgrade Your Service Menu.
5.6 oz. Texturizing Finish Spray
2.5 oz. Smoothing Sleek Spray
$
$
16.00
16.00
267605
267608
Introduce your clients to a new level of
4.2 oz. Forming Shape Spray $
16.00 267610 luxury by offering blow-dry and styling
2.5 oz. Enhancing Curl Crème $
17.00 267615
1.7 oz. Accentuating Finish Crème $
17.00 267642 on your service menu.
All products not shown.
Kerasilk® Control Smoothing Treatment Salon Intro
$
450.00
STYLESIGN
Includes:
1–16.9 oz. Control Shape Medium -OR- 1–33.8 oz. Control Conditioner
16.9 oz. Control Shape Intense 30–Control Shampoo Sample Packets
1–Control Smooth Medium -OR-
Control Smooth Intense
30–Control Conditioner Sample Packets
1–Kerasilk® Kimono Cape Hairspray Savings
12–.7 oz. Control Finishing Cream Serum 1–Mixing Bowl
1–16.9 oz. Control De-Frizz Tame 1–Applicator Brush/Comb give hair the hold it needs
1–16.9 oz. Control De-Frizz Smooth 1–Applicator Bottle
1–33.8 oz. Control Purifying Shampoo 1–Salon Guide
1–33.8 oz. Control Shampoo 1–Consultation Tool & Activation Guide
Value: $605.00 | Save $155.00
MSU: 267652
Customer's choice of formula. All products not shown.
BLOG ALERT! | cosmoprofbeauty.com
Stay tuned for a CosmoProf® Beauty Blog featuring
Kerasilk® Style and @lalasupdos in April.
Designed by Stylists for Stylists
$
7.31-$8.44 each
Varis™ Dryer Value: $9.75-$11.25 | Save 25%
Varis™ 1" Smoother
VARIOUS SKUS
$
175.00 $
120.00 All products not shown.
• Eco Turbine Motor • 1" Cushioned ceramic plates
• Three power settings • Up to 450° F digital temperature
252004 control
252014
MARCH | APRIL | 2018 | US | 19Care & Styling
NEW INNOVATION!
Hold.ME™ Three Ways is the hairspray you have been looking for!
ADJUSTABLE hairspray that provides long-lasting hold, lift and volume for
natural-looking styles.
9.5 oz. Hold.ME™ Three Ways
$
9.75
• Adjustable hold level
• Offers heat and UV protection
Value: $12.99
Save Over 20%
253049
LIMITED EDITION MOROCCANOIL® CURLING IRON
Introducing the Moroccanoil® Professional
Style Revival Offer Series Titanium Curling Iron, combining
salon-grade precision with ease of use.
Large Style Revival Bag Offer
$
144.00 NEW 1'' Curling Iron
Includes: $
75.00
1–6.8 oz. Treatment 588950
1–10 oz. Lumionous Hairspray - Strong
1–6 oz. Perfect Defense
1–NEW 1" Curling Iron
1–8.5 oz. Root Boost
1–5.4 oz. Dry Texture Spray
1–5.9 oz. Beach Wave Mousse
1–10.2 oz. Intense Curl Cream • Temperature control from 265°F to 430°F
1–45 mm. Round Brush (1–3/4”) (120°C to 221°C)
1–Moroccanoil White Cape
1–Brown Carryall Stylist Bag • Patented technology fully heats iron in 1 minute
Value: $215.50 | Save Over 30% • Extra-long, 1" (2.5 cm.) barrel
589078
ce
CELEBRATE EARTH DAY EVERY DAY!
Tailor-made solutions for all hair types.
es
Responsibly sourced natural ingredients.
s and
1% for the Planet—Phytodess donates 1% of
its annual revenue to environmental
conservation efforts.
Contact your CosmoProf® Salon Consultant or
Customer Service to learn about becoming a
Phytodess Salon
Elodie Bechard, Phytodess Business
Development Consultant USA, Phytodess
Paris Dessange Group North America
20 | salon INSIDER cosmoprofbeauty.comCare & Styling
Tea Tree #RootedInGreen ROOTED IN GREEN
DISCOVER HOW YOU CAN HELP TEA TREE
AND REFOREST'ACTION MAKE A DIFFERENCE HELP US
IN THE AREAS THAT NEED IT THE MOST.
Help the cause by planting trees with your guests.
PLANT
Spread the #RootedInGreen message with products and 750,000
promo materials designed to educate and inspire in
celebration of Earth Month!
TREES
Salon signage available. PLANT YOUR FREE TREE AT
PAULMITCHELL.COM/REFORESTACTION
Ask your CosmoProf® Salon Consultant today! USE CODE: TEATREE17
We have pledged to plant 750,000 trees by the end of 2019 in places that need it the
most, from Haiti to California, USA! Follow @TeaTreeHairCare and #RootedinGreen
to learn different ways that you can help the environment and world at large.
Tea Tree Care Duos
Includes:
1–10.14 oz. Shampoo
1–10.14 oz. Conditioner
Choose from: Price: Value: PPK:
Tea Tree Special $
11.00 $14.50 577990
Lavender Mint $
12.10 $17.75 577991
Lemon Sage $
11.00 $14.50 577992
Save Over 15%
Awapuhi Wild Ginger ® Hair Rehab
bring the beauty and brilliance
back to dry, damaged tresses
Hair Rehab
Salon Kit
$
164.00
Includes:
20–.33 oz. KeraTriplex® Treatment
10–.33 oz. HydraTriplex™ Treatment
1–16.9 oz. Keratin Intensive Treatment®
1–Awapuhi Wild Ginger® Stylist Guide
2–Awapuhi Wild Ginger® Hair Rehab Mirror Clings
2–Awapuhi Wild Ginger® Hair Rehab Elliptical Displays
Value: $155.63 | Save Over 35%
PPK: 577999
NEW
NEURO® Halo Touchscreen Dryer
• Lightweight 1875-watt DC motor with
tourmaline ions
• Turn the ion setting on to reduce frizz and add
shine to thick and unruly hair; turn the ion setting
off to create volume on fine and thin hair
• Includes concentrator nozzle and diffuser
$
170.00
578311
1" NEURO® Halo Styling Iron
• Premium gunmetal IsoTherm Titanium plates
• Extended plate length for faster styling
• SmartSense microchip regulates temperature
50 times per second
$
120.00
578310
MARCH | APRIL | 2018 | US | 21Care & Styling
NEW Volumizing
& Cleansing Powder
• Non-aerosol dry powder shampoo
• Green tea delivers free radical damage
protection and moisture
• Aloe soothes and protects
BUY 10, GET 2 FREE
.5 oz. Bamboom
$
125.00 for 12
Value: $150.00
DPPK: 311097
.5 oz. Bamboom
$
10.41
Value: $12.50 | Save Over 15%
311096
BIOREPAIR-8™
ANTI-AGING SCALP AND HAIR SYSTEM
BioRepair-8™ a skin-care inspired, scientifically advanced
treatment that harnesses advanced plant bio-cellular technology
to combat the signs of aging, thinning, color-treated hair.
BioRepair-8™ Retail Kit
$
66.00
Includes:
1–8.5 oz. Shampoo
1–8.5 oz. Condition
1–3.4 oz. Serum
1–Exfoliating Scalp Brush
KIT: 221607
SAVE UP TO 50% on cleansers
*Only at CosmoProf®
10.1 oz. Cleanser™
SAVE 20%
Shampoo ON NIOSPRAY™
$
5.00 each 10.6 oz. NioSpray™
Choose from: SKU:
System 1 792785
Savings
System 2 792791
$
7.16 each
System 3 792796 Choose from: SKU:
System 4 792802 Regular Hold 801487
System 5 792807 Strong Hold 801492
System 6 792811 Value: $8.95
Value: $10.00 All products not shown.
Save 50%
All products not shown.
*Offer exclusive to CosmoProf® and its affiliates, including Armstrong McCall® in certain territories.
22 | salon INSIDER cosmoprofbeauty.com Nioxin available in all of U.S., except PR. Nioxin available in stores only in CA.Tools
Coming soon in April!
NEW! CHI®
NANO HAIR DRYER
Ceramic Ionic Technology generates negative
ions that dry hair without damage, while sealing
in moisture and shine.
Rapid Clean Technology®
Nano silver and blue LED lights help
to kill bacteria, providing cleaner air.
NEW CHI® Nano Hair Dryer
$
109.98
• Dual vent air-intake
• Rapid Clean Technology
• Weighs less than a pound
639390
Bundle Deals
Bundle Deal Bundle Deal
Bundle Deal $
84.99 $
84.99
$
109.99 Purchase:
1–Porcelain Ceramic
Purchase:
1–Nano Titanium™ Dryer
Includes:
2800-Watt Dryer
1–Nano Titanium™ SAVE SAVE Receive 80% Off: SAVE
Travel Dryer over Receive 80% Off: over 1–1 ¼" Nano Titanium™ over
1–Miracurl
Value: $159.98 30 %
1–1" Ceramic Spring Iron
Value: $109.98 20 % Conicurl Taper Wand
Value: $119.98 25%
MSU: 765275 MSU: 765270 MSU: 765273
NEW 1" GOLD save
Optimum styling temperature of SAVE
over up to
365° for healthier-looking hair.
20%
10%
on Sterling®
Slimline® 2
Trimmer trimmers &
$
39.99 clippers
Value: $52.32
• Cord/cordless
859973
• 1+ hour of cordless
trimming
1" Gold Professional Styler
$
119.00 Sterling® Mag
474328 Trimmer
$
72.20
Value: $79.99
852041
MARCH | APRIL | 2018 | US | 23Nailcare
Inspired by the city...
Made It To The Lisbon Wants You’ve Got Nata Tagus In That No Turning Back We Seafood And
Seventh Hill Moore OPI on Me Selfie! From Pink Street Eat It
LAC: 874167 LAC: 874168 LAC: 874169 LAC: 874170 LAC: 874171 LAC: 874172
IS: 874155 IS: 874156 IS: 874157 IS: 874158 IS: 874159 IS: 874160
GEL: 874131 GEL: 874132 GEL: 874190 GEL: 874191 GEL: 874192 GEL: 874193
Now Museum, A Red-vival City Sun, Sea, and Closer Than You Tile Art To Warm Suzi Chases
Now You Don’t LAC: 874174 Sand In My Pants Might Belem Your Heart Portu-geese
LAC: 874173 IS: 874162 LAC: 874175 LAC: 874176 LAC: 874177 LAC: 874178
IS: 874161 GEL: 874195 IS: 874163 IS: 874164 IS: 874165 IS: 874166
GEL: 874194 GEL: 874196 GEL: 874197 GEL: 874198 GEL: 874199
36-Count Lacquer 14-Count GelColor Infinite Shine A
C Collection Salon Counter Collection
$
189.00 Display 16-Count Display
Includes three of each
shade.
$
199.95 $
99.95
Includes one of each Includes one of each
1–Chipboard Header
shade. shade.
1–Acrylic Counter Display
1–Prohealth Base Coat 2–ProStay Top Coats
with Printed Footers
1–Prohealth Top Coat 2–ProStay Base Coats
10–Color Charts
1–Chipboard Display 1–Chipboard Counter
1–Color Palette with
1–Color Palette With Display
Chain and Label
Chain and Label 874183
874188
874179 Display not shown.
coming late march
NEW Chrome
NAIL POWDERS
• 2+ weeks of high shine wear on GelColor
• Up to 7 days of high shine wear on OPI Nail Lacquer
• Available in eight transformative chrome shades NEW Chrome Effects NEW Chrome Effects Full
Intro Kit System
$
89.95 $
158.85
Includes: Includes:
1–.1 oz. Tin Man Can 1–Each .1 oz. Nail Chrome Powder from
1–.1 oz. Bronzed by the Sun the Collection
1–.1 oz. Great Copper-tunity 1–.5 oz. No Cleanse Top Coat
1–.1 oz. Pay Me in Rubies 1–.5 oz. Nail Lacquer Top Coat
1–.1 oz. Amethyst Make the Short List 1–.5 oz. GelColor ProHealth Base Coat
1–.1 oz. Blue “Plate” Special 1–.5 oz. Natural Nail Lacquer Base Coat
1–.5 oz. No Cleanse Top Coat 1–.5 oz. Original Nail Lacquer Base Coat
1–.5 oz. Nail Lacquer Top Coat 1–.5 oz. GelColor Black Onyx
Value: $114.44 1–.5 oz. Alpine Snow Lacquer
Save Over 20% Value: $196.11
PPK: 874201 Save Over 15%
Limited quantities available. PPK: 874212
Limited quantities available.
24 | salon INSIDER cosmoprofbeauty.comNailcare
NEW 4-shade
Jellied Gummi Candied Taffy
Shellac® 891427 Shellac® 891428 Shellac® 891398 Shellac® 891414
Vinylux® 891395 Vinylux® 891396 Vinylux® 891381 Vinylux® 891382
.25 oz. Shellac® Open Stock | $15.99 each
.5 oz. Vinylux® Open Stock | $5.29 each
24-Count Shellac/Vinylux Pop 12-Count Shellac Pop Display 10-Count Vinylux Pop Display
Display $
172.00 $
47.25
$
191.40 Includes two each of new Shellac shades, Includes two each of new Vinylux shades
Includes three each of new Shellac two base coats and two XPRESS5 top and two top coats.
and Vinylux shades. coats. Value: $52.90 | Save 10%
Value: $255.36 | Save 25% Value: $191.88 | Save 10% 891433
891436 891434
limited edition
Royal Temptations
36-Count Collection
$
159.99
Includes three each .5 oz. shade: My Other Wig Is A Tiara,
Ruffle Those Feathers, and six each of .5oz shade: All The
Queen's Bling, All My Heart Desires, Beauty Marks The
Spot, Curls & Pearls, Over-The-Top Pop.
1–Acrylic Display
1–Chipboard Header Insert
1–25-Pack Unpainted Nail Tips
1–Painted Tent Card And Display Graphic Strips
295605
MARCH | APRIL | 2018 | US | 25Cosmetics | Skincare
Not Only Functional
But Oh So Fabulous
NEW Magnetic Bracelet
• Strong magnets are great for
holding bobby pins, makeup
pans, and even your shears
• Includes 40 bobby pins
• Leather backing and one size
comfortably fits all
$
19.99 each
Choose from: SKU:
Black 199087
Silver 199088
While supplies last.
“We all know time means money.
Instead of reaching for each bobby
pin in your kit, grab them without
even moving your hand. Multiply
your productivity!”
-Laura Chihaia , Co-Creator
of the Pink Pewter Magnetic Bracelet
@LALASUPDOS
2018 CosmoProf® Artistic Team Member
Exclusive 21 oz. BONUS SIZE
NEW 2 oz. Bonus
*Only at CosmoProf® Size Nourish Oil
Bonus Size $
28.00
Herbal Moisturizers • 12 natural oils are packed
with nourishing vitamins
$
11.50 each and omegas to help
Choose from: SKU: preserve skin’s youthful
Passionfruit appearance
& Citrus Berry 733773 • Lightweight formula
Goji Orange Lemonade 733774 absorbs quickly to
Value: $14.21 provide a boost of vital
Save Over 15%
While supplies last. SAVE moisture
50
• Quench skin without
*Offer exclusive to CosmoProf®
and its affiliates, including % leaving a greasy residue
Armstrong McCall® in certain Value: $56.00 | 650346
territories. While supplies last.
4.25 oz. Sun Therapè
$
15.00
Hemp Seed Oil • Goji • Orange • Advanced moisturizer provides
Lemon • Lime lightweight, dry touch hydration
• Gives skin a radiant, younger-looking
Hemp Seed Oil • Lychee • Passionfruit complexion
Ginger • Ginseng • Shea Butter 650228
THE BALM® THE BALM®
NEW Mr. Write® NEW Meet
Eyeliners Matte
$
6.50 each Shmaker®
Choose from shades: SKU: Eyeshadow
Compliments 908221 Palette
Romance
Datenights
908222
908223
$
14.76
Vacations 908224 908228
Loveletters 908225
Diamonds 908226
THE BALM® All products not shown.
NEW Bonnie-Lou Manizer™
$
12.00
908227
26 | salon INSIDER cosmoprofbeauty.comYou can also read
