Show some ID 3 brand-savvy spaces From Paris: Maison & Objet Daoust Lestage's Montreal vision
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
May/June
2011
Show some ID
3 brand-savvy spaces
From Paris: Maison & Objet
Daoust Lestage’s Montreal vision
Including IDC’s Dimensions
BPS_CI_05
R
U
A
P
F
BPS_CI_0511DLE_Canadian Interiors 4/20/11 10:17 AM Page 1
Designed to live up to your expectations.
| Designed for life.
broadloom & carpet tile
bentleyprincestreet.com
tel 800.423.4709
©2011 Bentley Prince Street, Inc.
Rediscover our legacy of carpet tile.™
24”x 24”
36”x 36” 18”x 36”
® TM
Urban Tribe
Available in broadloom and carpet tile
Please visit us at NeoCon, Suite 1060
Follow us at:
®
Give any floor the red carpet treatment and reclaim your spatial identity.
MAKE
AKE
YOUR
Y
YOUR
MARK
M
MAR K
CO
y.
COLLECTION: Red Carpet™ PRODUCT: Redesign™ COLOUR: 102574 Red
To learn more call 1 800 267 2149 ext 2128 or visit us online at www.interfaceflor.ca. Mission Zero and the Mission Zero mark are registered trademarks of Interface, Inc.
MAKE SMART, DESIRABLE FEATURES
PERMANENT FIXTURES
IN YOUR DESIGN The new GROHE Eurosmart Cosmopolitan
brings contemporary, geometrical design to a
wider audience at a competitive price.
Reflecting the core values of sensual
minimalism, this new bath and shower line
from Grohe offers tactile appeal to enhance
the user’s experience. The invisible
fastening system on the fixtures heightens
the overall modern look. GROHE QuickFix™,
installer-focused technology, reduces
installation time by up to 40%, thanks to
fewer and innovative parts.
How very cosmopolitan. www.grohe.ca
Learn more about Grohe’s initiative to support
the Breast Cancer Research Foundation at:
www.grohehopeflows.com
32883_7 GroheCanInter.indd 1 11-01-12 12:52 PM
{ breathe easy }
www.biomedix.com
CASE STUDY: BIOMEDIX - SAINT PAUL, MINNESOTA
PRODUCTS: AIR LINE FURNITURE, SOFT TASK SEATING
With the simplicity, refinement and purity of its
contemporary lines, AIR achieves a perfect balance
between lightness and stability, allowing for an
unlimited choice of combinations and layouts.
2 12:52 PMGuard
GS-11 Eco Choic
LEED Greensure
Greensure ®
GreenG CHPS
GS-11
LEED
MPI Green
MPI Green
SCAQMD
VOC
VOC GREEN PROMISE IS
THE NEW STANDARD.
All of our Green Promise products meet or exceed
the industry environmental testing standards.
www.benjaminmoore.ca/thenewstandard
©2011 Benjamin Moore & Co., Limited. Benjamin Moore, Green Promise, and the triangle “M” symbol are registered trademarks of Benjamin Moore & Co., Limited.May/June
ic
2011
Journal of Record of the Interior Designers of Canada
nG
MD
30
n COVER — 22
LinX, a student meeting place at Humber
College, created by Bortolotto Design.
Photo by Tom Arban
39
CONTeNTS IN THE NOW! — 33
Taking it all in at Maison & Objet’s
FEATURES now! design à vivre.
By Michael Totzke
Branded DOUBLE VISION — 39
On Montreal’s Place des festivals, two
X” MARKS THe SPOT — 22 slim volumes by Daoust Lestage – each
How Bortolotto Design made LinX – a containing a restaurant – blur the
meeting place for undergrads at Toronto’s distinction between inside and out.
Humber College – “X”-traordinarily By Rhys Phillips
memorable. By Leslie C. Smith
DEPARTMENTS
NICe ’N eASy — 27
For the latest HedKandi hair salon in INSIDE — 12 33
Calgary, ORDA develops a design that goes
with the flow of the stylists. WHAT’S UP — 14
By Gail Jansen
WHO’S WHO — 44
JuMP RIGHT IN — 30
Jump.ca aims to draw the “non-techie” into LAST WORD — 48
the sometimes intimidating world of Bubbly personality
wireless devices. The light and lively Reactiv Pictures’ distinctive logo – a
design of the company’s latest location in bubbling test tube – informs Lux Design’s
Regina – by Vancouver-based SSDG effervescent reimagining of its Toronto
Interiors – does just that. headquarters.
Following page 18
By Gail Jansen By Katharine VansittartMay/June 2011
VOL.48 NO.3
Publisher
Martin Spreer
Editor
Michael Totzke
Deputy Editor
Peter Sobchak
Associate Editors
Janet Collins, David Lasker,
Rhys Phillips, Leslie C. Smith
Contributing Writers
Gail Jansen, Katharine Vansittart
Art Director
Lisa Zambri
Advertising Sales
416-510-6766
Circulation Manager
Beata Olechnowicz 416-442-5600, ext. 3543
Reader Services
Liz Callaghan
Production
Jessica Jubb 416-510-5194
Senior Publisher
Create Ambiance with QuARTz Tom Arkell
Ambiance is an atmosphere for relaxation and opulence. Quality shower Vice President of Canadian Publishing
head manufacturers have brought light to a water source, QuARTz Alex Papanou
introduces light to the point of water exit. President of Business Information Group
An optional upgrade to a QuARTz shower channel is the LED light feature Bruce Creighton
that is activated once the water is turned on and turns off seconds after Head Office
the water flow stops. 12 Concorde Place, Suite 800
www.QuARTzbyACO.com Toronto, ON M3C 4J2
(877) 226-4255 Telephone 416-442-5600
Facsimile 416-510-5140
Canadian Interiors magazine is published by
BIG Magazines LP, a division of Glacier BIG Holdings Company Ltd.
In Canada, contact (403 )229.1900
Gallery Walls
Tel: 416-442-5600, Fax: 416-510-6875
e-mail: info@canadianinteriors.com
www.WoodOneUS.com website: www.canadianinteriors.com
Canadian Interiors publishes seven issues, plus a source guide, per year.
Printed in Canada. The content of this publication is the property
of Canadian Interiors and cannot be reproduced without
permission from the publisher.
Subscription rates
Canada $37.95 per year; plastic wrapped $40.95 per year (plus taxes) U.S.A.
$70.95 US per year, Overseas $96.95 US per year.
Back issues
Back copies are available for $10 for delivery in Canada,
$15 US for delivery in U.S.A. and $20 overseas. Please send payment to
Canadian Interiors, 12 Concorde Place, Suite 800, Toronto, ON M3C 4J2
or order online www.canadianinteriors.com
For subscription and back issues inquiries please call
416-442-5600 ext.3543, e-mail: circulation@canadianinteriors.com,
or go to our website at: www.canadianinteriors.com
Newsstands
For information on Canadian Interiors on newsstands in Canada,
call 905-619-6565
Canadian Interiors is indexed in the Canadian Magazine Index by
Micromedia ProQuest Company, Toronto (www.micromedia.com)
and National Archive Publishing Company, Ann Arbor, Michigan
(www.napubco.com).
Member of Canadian Business Press
Member of the Audit Bureau of Circulations
ISSN 1923-3329 (Online) ISSN 0008 - 3887 (Print)
Rich wood panels contrast with slim H.S.T.#890939689RT0001
Glacier BIG Holdings Company Ltd.
aluminum channels to create a flexible Customer Number: 2014319
Canada Post Sales Product Agreement No. 40069240
easy-to-install display space. We acknowledge the financial support of the Government of
Canada through the Canada Periodical Fund (CPF) for our
Suitable for Residential & Commercial use. publishing activities.We are more than just a manufacturer – we are your partner for today and tomorrow! We entice you and your customers time after time with innovative furniture fittings, design-focused handle collections and trendsetting lighting systems. Hettich – a strong partner. Visit us at the upcoming SIDIM - booth # 364. www.hettich.com
Inside
Identify yourself
“There’s no big mystery about branding,” writes CI associate editor Leslie C. Smith in an email, ”though it may
seem that way to some.” (Count me among the “some,” which is why I turned to Leslie – my confrère, friend and
frequent sounding board, to clarify the concept for me; I know what it is, but have trouble defining it.) “Your
brand is simply your company’s personality: who you are, where you are, what you wear, what you do for a
living, and how you look at life itself. Think of it as a kind of corporate eHarmony profile.” Got it. Thanks, Leslie.
In this issue, we feature three brand-savvy spaces, the first of which – I’m pleased to report – Leslie herself investigated (”‘X‘ marks
the spot,” page 22). She shows us how Toronto-based Bortolotto Design, in transforming a decrepit former workshop into a lively
meeting place for Humber College students, built an exciting brand around it – with the letter “X” playing a starring role.
The other two spaces were investigated by Saskatchewan writer Gail Jansen, a new contributor to this magazine. (Welcome, Gail.)
First up is the latest HedKandi hair salon in Calgary, designed by ORDA (“Nice ‘n easy,” page 27). As befits a business “known as much
for its creative style as for its creative stylists,” as Gail explains, the salon is streamlined and sophisticated, with artwork adding that
extra zing. Next up is the newest Regina retail space of Jump.ca – which specializes in wireless devices – designed by Vancouver’s SSDG
Interiors (“Jump right in,” page 30). The company’s branding strategy is to lighten the “techie” feel of its offerings in order to attract
those intimidated by the often impenetrable world of technology – and the design follows suit, both visually and physically drawing
customers in.
A few weeks ago, I decided it was time to “rebrand” myself, so to speak, by replacing the illustration that graced this column with a
portrait. And so I put myself in the capable hands of another CI associate editor, David Lasker, who produces our Who’s Who section.
Thanks, David, for making the process – mortifying to me in the past – painless and even enjoyable. I’m feeling brand-new. c I
Michael Totzke mtotzke@canadianinteriors.com
Do you want to work for the highest
performing dealer in Canada?
A&D BusIness DevelOPment executIve
POI is seeking a creative, passionate sales professional who is
looking for a position that offers growth, challenge, creativity,
and financial rewards
You have post secondary education with at least 2 years business
experience and you are loved by the Interior Design community.
This is a selling role and you are passionate about connecting
with people through cold and warm calls throughout the
downtown core.
We offer an aggressive compensation package including car
allowance, smart phone, health benefits, and pension.
Our gorgeous office and great people are in Markham.
If you are interested in joining an established progressive
company with an excellent track record and feel you can help
POI exceed their goals, please apply at www.poi.ca
12 CANADIAN INTERIORS May/June 2011JULY 1 – OCTOBER 10, 2011
EXHIBITION HALL, DESIGN EXCHANGE
ADULT $10, STUDENT/SENIOR $8,
DX MEMBERS FREE!
Curated by Noa Bronstein, Anne Marie Minardi,
Mark Scheibmayr and Katie Weber
For more info, go to dx.org/playnation
CAN INTmayJune2011_Canadian Interiors SPARK 5/5/11 5:39 PM Page 1
Design
Competition Winner
Greeneagle Residence, in Oakville Ontario, is one of this year’s merrit award winners and features
SPARK’s Direct Vent 6ft. Designer|Guido Constantino Photo|Domenico Roda
modern fires To view other winners and SPARK’s entire design portfolio visit www.sparkfires.com p.866.938.3846What’s Up
MAY/JUNE
draw, of course, is NeoCon, the But the main attraction is the to work in tandem with other
New at National Exposition of Con- awesome array of products elements in a design scheme.
tract Furnishings, now in its and resources – for corporate, Celebrating its 25th anniver-
NeoCon 43rd year. hospitality, healthcare, retail, sary, Crossville has also joined
North America’s largest government, institutional and with Benjamin Moore to offer
design exposition and confer- residential interiors – from paints selected with Color by
The third week in June, all ence for commercial interiors, more than 700 showrooms and Numbers in mind.
roads lead to the magnificent, NeoCon provides 40,000-plus exhibitors. The following four Karastan Contract, a brand
historic Merchandise Mart, architecture and design products are making their of The Mohawk Group, cap-
spanning two entire city professionals with over 140 debut at NeoCon 2011. tures the exotic allure of the
blocks on the bank of the CEU-accredited seminars and From Amtico comes Urban Mediterranean with Moroccan,
Chicago River, where the Loop association forums, along with Marble, low-VOC, resilient a new broadloom collection.
meets River North. The big top-notch keynote speakers. vinyl flooring made with Moroccan’s three patterns –
ceramic finish, urethane Morocco III, Temera and
Clockwise from left coating and beveled edges. It’s Meknes, available in a palette
The Merchandise Mart, available in a variety of plank, of 18 colours – bring Old
home to NeoCon;
Urban Marble resilient
square and rectangular World luxury to contemporary
vinyl flooring, from formats, including an updated interiors.
Amtico; Karastan random plank that creates a Unika Vaev, the ICF Group’s
Contract’s Moroccan
cool, clean canvas for modern textile division, is launching
broadloom; Color by
Numbers wall-tile furnishings. Chromatica, a dramatic
program, from Crossville in introducing collection focussed on colour.
Crossville; Effervesce Color by Numbers, a wall-tile It includes two styles. Effer-
and NeoGeo, the two
styles in Unika Vaev’s program featuring 16 neutral vesce, featuring a reflective
Chromatica textile and saturated colours created yarn, sparkles like glass tile
collection. mosaic; it comes in 12
colourways, all named
after “twinkly” drinks
(such as grape soda
and cherry cola).
NeoGeo is a new take
on “geometric”; 10
colours make up the
palette, with different
levels of optical
illusion.
NeoCon 2011 runs at
Chicago’s Merchandise
Mart from June 13 to 15.
14 CANADIAN INTERIORS MaY/June 2011DIRTT’s Breathe
is a simple
system for
incorporating
plants into the
company’s
modular walls.
The ABET Wood collection of high
pressure laminates combines the
look and feel of wood veneer with
technically enhanced durability.
Real richness, real texture,
real veneer…
Plant landscapes can lighten
the load of the HVAC system
by removing many toxins,
resulting in up to 10 per cent
less energy use in buildings.
DIRTT (“Doing it Right This
Time”) has finally achieved its
goal with the launch of
Breathe, a simple system for
incorporating plants into the
company’s walls. Breathe
mounts to the tile layer of a
wall; it can be retrofitted on
Plants to the existing DIRTT walls or
mounted to any flat, vertical
rescue building surface, from concrete
to gypsum. It is scalable and
easily expanded from one
Calgary-based DIRTT Environ- panel to a monolithic wall of
mental Solutions has long plants. Designers can incorpo-
wanted to add natural ele- rate Breathe living walls, or
ments to its award-winning interior plantscapes, to bring
modular walls. Aside from nature indoors and detoxify
their aesthetic qualities, plants interior spaces.
remove harmful environmental This past April, DIRTT
toxins found in building implemented Breathe in the
interiors, which have a direct latest incarnation of its
impact on our well being, Chicago Green Learning Center
resulting in illness and lower – just across the street from
rates of productivity in the the Merchandise Mart, host to
workplace. Most buildings the upcoming NeoCon exposi-
condition air through an HVAC tion (see opposite page).
system to render it fit for
human use. but that process
Low VOC emissions: LEED contributing product
requires energy, further
contributing to the production 800-228-2238 • www.abetlaminati.com
of greenhouse gases and the
cost of building operations.
NeoCon Booth # 4129
ABET Wood Ad 1/2 Page 4.5x11.5 Canadian Interiors.indd 1 5/4/11 1:00 PMAlfresco is Steve Pellow, who has 20-plus
years experience working in all
with areas of metal fabrication, from
fasteners and electric compo-
Steve&James nents to furniture; James is
James Casey, who has been
designing products for residen-
Toronto-based Steve&James has tial and contract markets for
introduced its 2011 outdoor over eight years.
furniture collection. Who are In the spring of 2010 – after
Steve and James, you ask? Steve many years of meetings for
drinks, shop talk and the
occasional bad joke – the two
founded Steve&James, realizing
that “James could design things
and Steve could get them made.”
Says James, “We didn’t have
any designs, factories or
potential customers; we just
wanted to work on a project
together. We set ourselves
some hilariously ambitious
www.europtimum.comgoals, but most importantly, we available in dining and lounge
pledged never to sacrifice sets; Tony, a woven chair that
To the
quality to pad our margins, and comes with or without arms;
the whole thing had to be fun.” Vicky, a sofa lounge set; and
It has been fun, and things Zoe, a collection of bistro
have happened fast. “We had chairs, tables and bar stools.
trade:
our official launch last Sep- The exception is Dorothy, a
tember at the Casual Market in line that includes a lounge set,
Chicago, which led to a chaise longue and dining set.
warehouse and distribution “Dorothy, she’s my grandma,”
Reward
deal with a company in James explains. ”She’s the
L.A.,” says James. “We’ve now best, so she gets a collection
delivered product to retailers in her name.”
your own
in Taiwan, France, the u.S. and For more information
Canada, and it looks like we’ll about the 2011 Steve&James
be spreading into South and collection, visit
Central America shortly. Next wearesteveandjames.com.
good
year, europe.”
Five of the six products in
the 2011 collection are named
after members of the
taste.
Steve&James team: Amanda, a
bistro chair; Dean, a chair
Join our exclusive new
Designer Rewards Program
and save 10% on all of our
inspired pieces.
Above Dean, a chair available
in dining and lounge sets.
Opposite top Amanda, a bistro Our mistake
chair. Opposite centre Tony, In our January/February issue,
c
a woven chair that comes
in our feature “A light touch”
with or without arms.
Opposite bottom Dorothy, a (page 25), we misspelled
line including a chaise longue,
Designer Rewards Program
the name of Merike Reigo,
lounge set and dining set. principal, with Stephen Bauer,
of Reigo & Bauer. Our apologies crateandbarrel.ca/designer-rewards
to Merike, who now goes by
the name Merike Bauer.
D3881_Canadian_Interiors_DW.indd 1 4/26/11 12:50 PMSvend Nielsen-AB-Mar11 Ad 3/9/11 9:48 AM Page 1
Project: Ontario Medical Association
conference table Designers: SGH Design Partners
Construction Managers: Govan Brown
Svend Nielsen Ltd. is an established Designer / Manufacturer of the finest custom furniture and millwork. Drawing upon more
than 60 years experience, we take great pride in crafting products that satisfy the most discerning eye. As a company we have a
proven strength in working with designers and architects. We take your vision on paper and translate it into reality through a col-
laborative process in which our clients' needs are seen as paramount. Over the years we have demonstrated our ability to handle
the most demanding projects, executing contracts on time and in a professional manner.
Custom Furniture, Millwork and Public Seating
55 Penn Drive, Toronto, Canada, M9L 2A6 Tel: 416-749-0131 Fax: 416-749-0414
Email: nielsen@svendnielsen.com Website:www.svendnielsen.comdimensions vol.2 2011
Pub Canadian Interiors 9" x 11.25" (86% of original size)
THREE PADS. ONE SCRUBBER.
A LITTLE WATER.
nora® pro clean system.
With the nora® pro clean system, that’s all you need to
maintain your nora® rubber flooring. From daily cleaning
to restoration of a neglected space, the nora pro clean
system changes everything you thought you knew about
flooring maintenance. Eliminate detergents. Reduce labor.
Improve performance. Enhance aesthetics. Experience for
yourself the benefits of the nora pro clean system.
Follow us @noraflooring
www.nora.com/us/proclean19
3230-1464_ProClean_ciD1.indd 1 3/25/11 9:29 AMcontents/sommaire
departments
features On a professional note… 4
Sur une note professionnelle… 5
False Economy 6
Think cutting your fees during an economic downturn is a smart On your behalf… 10
business move? Think again. Vous croyez que réduire les tarifs lors de turbu-
En votre nom… 11
lences économiques est une bonne idée en affaires? Détrompez-vous.
In conversation with… 16
New Curriculum, New Requirements 12 En conversation avec… 17
Important changes are on the horizon for the interior design
profession in Canada. Des changements importants pour la profession
de designer d’intérieur au Canada sont à prévoir Industry members/Membres de l’industrie 18
dimensions team idc staff idc board of management
Publisher: Susan Wiggins, Executive Director (BC) David Hanson, President
Susan Wiggins, Executive Director, IDC Irma Kemp, Executive Assistant (AB) Donna Assaly, President Elect
swiggins@idcanada.org Sue Gravelle, Director, Professional Development (BC) Jenny Mueller-Garbutt, Past President
Sarah Brown, Communications Coordinator (MB) Stephen Lamoureux, VP Finance
Editor: Julia Salerno, Communications Coordinator (ON) David Gibbons, Secretary/Director At Large
Penny Tomlin Jenn Taggart, Manager, Marketing (AB) Adele Bonetti, Director
penny.tomlin@gmail.com Debora Abreu, Marketing Coordinator (BC) Ada Bonini, Director
Marc Sintes, Marketing Coordinator (SK) Aandra Currie Shearer, Director
Editorial Advisory Board (ON) Clinton Hummel, Director
(MB) Lise Boucher Dimensions is the official magazine of (NB) Monique Leger, Director
(SK) David Chu IDC (Interior Designers of Canada) © 2010 (NS) Carolyn Wood, Director
(BC) Kate Holmes (MB) Michelle Du, Director At Large
(ON) Ron Hughes Interior Designers of Canada (NB) Jessica Gozdzierski, Director, Intern/Provisional
(ON) Johane Lefrançois-Deignan C536–43 Hanna Avenue (ON) Ron Hughes, Director, Industry
(NS) Carolyn Maguire Toronto ON M6K 1X1 (AB) Janice Smith, Director, Education
t 416.649.4425 (QC) Denis Chouinard, Provisional Director
tf 877.443.4425 (ON) Trevor Kruse, IIDEX/NeoCon Canada Liaison
canadian interiors team f 416.921.3660
e dimensions@idcanada.org
Publisher: w idcanada.org
Martin Spreer, Publisher, Canadian Interiors
mspreer@canadianinteriors.com
Deputy Editor:
Peter Sobchak, Canadian Interiors
Art Director:
Lisa Zambri, Canadian Interiors
French translation:
Pierre-Éric Villeneuve
www.idcanada.org volume 2, 2011 n dimensions 3
5/11 9:29 AMOn a professional note…
In the past few months we’ve felt both joy and frustration over the future of our profession, the
result of some good and not so good news. The good news has encouraged us, while the other has
strengthened our resolve and rallied us to fulfill our mandate to advocate on behalf of the interior
design profession.
In mid-February, we attended the International Federation of Interior Architects/Designers (IFI)
Global Symposium to explore the knowledge, value, relevance, responsibility and identity of
interior design. Two days of discussion among 100 thought-leaders from 20 countries resulted in a
unanimous declaration that affects the fundamental understanding and shaping of our practice, its
education and research. This declaration could actually have an impact on the public’s understanding
of our profession, were it to be adopted worldwide. For us, it was a historic moment. It felt good.
But our euphoria was not to last. Two weeks later, we learned that a lobby group in the U.S. known
as the Interior Design Protection Council (IDPC), was seeking donations from some of our
members to help fund their efforts “to keep interior design free.” According to the group’s email
solicitation, “A contribution to IDPC is a contribution to the movement for economic liberty—
the fight to restore the right to earn an honest living.” IDPC’s mandate is to oppose any efforts
for Titles or Practice Acts in the U.S. They believe, “ASID simply wants to protect themselves from
competition, by passing protectionist laws that only benefit themselves.” A delve into their web
site reveals a plethora of false information regarding our profession and the related organizations that
we work with, such as NCIDQ.
In contrast to this news was an announcement a few days later by IIDA that an appeals court in
Florida had found the interior design licence requirement to be constitutional. In his ruling, the
judge stated, “The individual licensing requirement advances the state’s legitimate interest in
promoting the health and safety of occupants of buildings.” This is indeed a huge victory for the
profession and we applaud all those who were involved in its successful outcome.
We need to redouble our efforts to ensure the public understands the profession of interior design.
By the time you read this column, IDC’s board will have met and developed a three-year strategic
plan with this goal in mind. Imagine 18 board members starting the conversation with “what if…?”
followed by in-depth discussions and a concrete action plan for achieving positive outcomes for
our profession. n
D a v i d Hanson Susan Wiggins
P re s i dent/ Président Executive Director/ Directrice
IFI DFIE Interiors Declaration establishes the essential foundations and their advancement
for Interior Architecture/Design worldwide. The ideas contained in the Declaration provide
clear goals for and affect the fundamental understanding and shaping of our practice, its
education and research, and for the outcomes required of our built environment in
support of humanity, society and culture. You can read the full declaration at
http://ifiworld.org/presidents_update/#Homepage.
4 dimensions n volume 2, 2011 www.idcanada.orgSur une note professionnelle…
Dans les mois qui viennent de s’écouler, nous avons éprouvé autant de joies que de frustrations en
ce qui concerne le futur de notre profession, en raison des bonnes et des mauvaises nouvelles que nous
avons eues. Les bonnes nouvelles nous ont encouragés; les moins bonnes ont renforcé nos intentions et
nous ont permis de se retrouver pour remplir notre mandat de promotion de la profession du design
d’intérieur.
À la mi-février, nous avons participé au Symposium global de l’IFI ( International Federation
of Interior Designers and Architects) dans le but d’explorer le savoir, la valeur, la pertinence, la
responsabilité et l’identité du design d’intérieur. Deux jours intenses de discussions avec une centaine
de leaders en provenance de 20 pays qui ont culminé dans une déclaration unanime. Une déclaration
qui affecte la compréhension fondamentale et la formation de notre pratique, son éducation et la
recherche. Elle pourrait même avoir un impact sur la compréhension de notre profession de la part du
public, si elle était acceptée dans le monde entier. Pour nous, ce fut un moment historique, une pure
sensation de bonheur.
Cette euphorie n’allait hélas pas durer. Deux semaines plus tard, nous apprenions qu’un groupe
de lobbyistes américains, connu sous l’enseigne de l’IDPC (Interior Design Protection Council ),
cherchait à obtenir des dons auprès de certains de nos membres afin d’aider le financement de ses
efforts pour « maintenir le design d’intérieur libre. » Selon le message de sollicitation du groupe, envoyé
par courriel à plusieurs personnes, « une contribution à l’IDPC est une contribution au mouvement de
liberté économique; une lutte pour restaurer ce droit de gagner honnêtement sa vie». Le mandat de
l’IDPC est de s’opposer à tous les titres et actes de pratique aux États-Unis.
Il croit que « l’ASID souhaite simplement se protéger contre la compétition, en passant des lois
protectionnistes qui ne bénéficient qu’à eux-mêmes». Une visite du site Internet de ce groupe de
lobbyistes révèle une somme d’informations fausses concernant notre profession et les organismes avec
lesquels nous travaillons, comme le NCIDQ (National Council for Interior Design Qualifications).
À l’opposé de cette nouvelle, l’IIDA nous a informés il y a quelques jours qu’une cour d’appel de
Floride avait jugé que les exigences d’une licence en design d’intérieur étaient constitutionnelles. Lors
de son jugement, le juge a déclaré : « L’exigence d’une licence individuelle avance l’intérêt légitime
de l’État dans la promotion de la santé et de la sécurité des occupants des bâtiments. » Cela est une
victoire importante pour la profession. Nous félicitons ceux et celles impliqués dans cette lutte et
dans sa réussite.
Nous devons redoubler nos efforts pour s’assurer que le public comprenne la profession du design
d’intérieur. Au moment où vous lirez cet article, le conseil d’administration des DIC se sera réuni dans
le but de développer un plan stratégique de trois ans avec cet objectif en tête. Imaginez 18 membres du
conseil qui débutent la conversation avec « Et si? », suivi de discussions profondes et d’un plan d’action
pour obtenir des résultats positifs pour notre profession. n
D a v i d H a nson Susan Wiggins
P re s i d e n t/ Président Executive Director/ Directrice
La déclaration de l’IFI DFIE établit les fondations essentielles et ses avancées pour le design
d’intérieur et d’architecture à travers le monde. Les idées présentées dans la déclaration
fournissent des objectifs clairs. Elles conditionnent la compréhension fondamentale et la
formation de notre pratique, l’éducation et la recherche, ainsi que les résultats nécessaires
pour notre environnement bâti dans le soutien de l’humanité, de la société et de la culture.
Vous pouvez lire la déclaration au complet, sur Internet, à l’adresse suivante :
http://ifiworld.org/presidents_update/#Homepage.
www.idcanada.org volume 2, 2011 n dimensions 5False Econo
Think cutting your fees during an economic downturn is a smart business move? Think again.
Vous croyez que réduire les tarifs lors de turbulences économiques est une bonne idée en affaires?
Détrompez-vous.
By Leslie C. Smith
W A
ith any luck, we’ve turned the corner and the vec un peu de chance, la grande récession que nous
Great Recession is fast receding in our rear-view venons de traverser disparaîtra progressivement de
mirror. But before waving a final goodbye, let’s votre champ de vision. Toutefois, avant de lui faire vos
take stock of lessons learned—especially as they apply to derniers adieux, revoyons de plus près les leçons apprises,
the idea that a competitive marketplace demands surtout lorsqu’elles s’appliquent à cette notion répandue que
cut-throat rate reductions. les demandes d’un marché compétitif impliquent des
“In the local market, everybody’s really hungry and réductions de tarifs à couper le souffle.
cutting fees like crazy,” said David Thom in an article Dans un article publié dans l’édition du mois de janvier
published in January’s issue of bcbusinessonline. The de bcbusinessonline, David Thom affirme que « sur le marché
renowned architect and managing director of IBI local, tout le monde a faim et on coupe les tarifs comme des
Group in Vancouver deemed this “a foolish move.” He fous. » L’architecte reconnu et directeur de IBI Group, à
suggests, for example, if an interior designer were to Vancouver, voit cette attitude comme une « action insen-
lower his or her rate by 10 per cent, the client might sée. » Il suggère, par exemple, que si un designer d’intérieur
end up saving as little as half of one per cent of the doit baisser ses prix de 10 %, le client épargnera moins de 0,
project’s total cost. Would such a tiny saving represent 5 % de la totalité des coûts pour le projet. Une épargne aussi
any real value to a client? négligeable représente-t-elle une valeur certaine pour un
That doesn’t mean, however, that even major firms client?
such as IBI won’t scout around for the most cost-efficient Par ailleurs, cela ne veut pas dire que des firmes impor-
way of doing business or are unwilling to seek out tantes comme IBI ne chercheront pas à trouver les manières
cost-effective measures to counterbalance tighter times. les plus économiques de faire des affaires, ou qu’elles ne
“It’s not a case of ‘our standard rate is X, take it or leave seront pas enclines à envisager des mesures plus radicales
6 dimensions n volume 2, 2011 www.idcanada.orgnomy
it.’ Business isn’t like that,” says Willem Berends, senior
project manager at IBI Group’s Toronto office. “We
pour contrebalancer les temps plus difficiles. « Il n’est
pas question de dire --- Nos standards sont les suivants,
c’est à prendre ou à laisser !» Willem Berends, directeur
de projets dans les bureaux torontois de la firme IBI
Group, dit que « les affaires ne sont pas comme cela.
Nous devons être flexibles, regarder le travail et ajuster
nos tarifs en conséquence. »
Son associée Milena Milicevic est aussi critique
devant les plaintes habituelles de ceux qui offrent les
have to be flexible, look at the job, and set our fees services les plus créatifs, ici comme ailleurs, et disent
accordingly.” que les clients « nous voient comme une commodité,
Associate Milena Milicevic interjects the familiar comme une autre partie du casse-tête plutôt que
lament of creative service providers everywhere, saying comme une entité qui donne de la valeur au processus.
that clients often “see us as a commodity…just another Lorsque qu’il s’agit d’une commodité, les gens
piece of the puzzle rather than bringing value to the magasinent pour le meilleur prix. »
process. If you’re a commodity, people shop around for L’éducation, du côté des créateurs et des clients,
the best price.” semble essentielle pour éviter une telle impasse. Il y a
Education, on both the client and creative side, deux ans, un autre associé senior, Erik Hepner, a
appears key to avoiding this particular pitfall. “About déclaré : « ARIDO (Association of Registered Interior
four years ago,” senior associate Erik Hepner says, Designers of Ontario) a produit une liste des types de
“ARIDO (Association of Registered Interior Designers services composée d’environ une centaine de tâches
of Ontario) produced a typical scope-of-services différentes, dans le but d’aider les clients à bien définir
checklist of about 100 different tasks making up a leurs projets pour une DDP. Il s’agit d’un document
typical project, with the goal of helping clients define extraordinaire qui n’est pas beaucoup utilisé. »
a project for an RFP. It’s a great document but it just Hepner trouve ce genre de chose déplorable puisque
isn’t used that much.” les soumissions s’inspirent de la complexité à la base
This, he feels, is a pity, because bids are based on the d’un projet. Des spécifications mal définies et une
stated complexity of a project. Ill-defined specifications compréhension floue de ce que les projets impliquent
and a hazy understanding of all that’s involved may peuvent donner comme résultat que des compagnies ay-
result in firms of radically dissimilar capabilities and ant des capacités et des expériences diverses et opposées
experience quoting on the same project. And lack of feront une soumission pour le même projet. De
a focused bidding package can lead some designers to surcroît, un manque de rigueur dans les dossiers de
optimistically understate their fee structure, a move soumission peut mener certains designers à sous-estimer
guaranteed to end in client frustration, as extra costs leurs dispositions tarifaires. Ce genre d’attitude
crop up in the course of the project. provoque le plus souvent des conflits et les clients en
Then there is the optics to consider. Does reducing ressortent frustrés, surtout lorsque des coûts supplé-
your fee make you look competitive or merely cut-rate? mentaires s’imposent durant la réalisation du projet.
A phone survey of some of Canada’s best-known Et un autre facteur doit être considéré. Est-ce que la
design firms agrees the latter outcome is more likely. Lyn réduction de vos tarifs vous rend plus compétitif ou
Van Tassel, Associate at TOSS Solutions, Saint John, says simplement un agent éxécutant?
“We believe in the value of our service. In our experience Un sondage par téléphone auprès des firmes de
clients are more focused on results for an appropriate fee design les plus connues au Canada nous informe que ce
rather than a low fee.” dernier est le plus probable. Lyn Van Tassel, une
Neal Sims, director of finance at Vancouver’s Smart associée de la firme TOSS Solutions, à Saint John,
Design Group, says it helps in tough times to both affirme : « Nous croyons à la valeur de notre service.
diversify and have a niche in which you’ve built a Selon notre expérience, les clients sont plus intéressés
strong reputation. As a general rule, “cost-cutters come par les résultats associés à des tarifs appropriés qu’à des
across as too desperate, and they put themselves in a tarifs économiques. »
position to underperform. Underperformance can be Neal Sims, directeur des finances chez la firme Smart
more damaging to your business than missing out on a Design Group de Vancouver, pense que « cela aide, dans les
few contracts.” périodes difficiles, de diversifier et d’avoir une créneau pour
You are also doing yourself no favours if your goal is se faire une forte réputation. De manière générale, les gens
repeat business, says Kara MacGregor, principal at MAC qui coupent leurs tarifs ont l’air désespérés. Ils se placent
Interior Design, Halifax. “You’ve penned yourself in a souvent dans une position de performance minimum. La
corner and it becomes really challenging. The next time faible performance peut nuire à votre entreprise plus que
you do a job with that client, you’re going to have to find d’être obligé de renoncer à quelques contrats. »
www.idcanada.org volume 2, 2011 n dimensions 7a way to bring more value to the project if you want a «Vous ne vous faites aucune faveur si votre but est de
higher fee.” faire les mêmes affaires à répétition, dit Kara Mac-
With respect to commoditization, Joe Pettipas, senior Gregor, présidente de la firme MAC Interior Design, à
vice president at HOK, Calgary, comments, “Professional Halifax. Vous vous êtes placés dans un carcan et cela
services are not like erasers. Strategic thinking, knowl- devient un défi. La prochaine fois que vous accepterez un
edge, creativity—we bring a lot of value to the table on contrat avec un client, vous devrez trouver une manière de
each project. Whereas once you figure out how to make donner plus de valeur au projet si vous désirez une ré-
an eraser, you can make a billion of them, all the same.” munération plus élevée.»
On the question of cutting rates in difficult times, En ce qui concerne la réification, Joe Pettipas,
Pettipas says, “Our approach has always been to ensure vice-président chez HOK, à Calgary, insiste sur le fait
that we get paid appropriate to the value the client is que « les services professionnels ne sont pas des gommes
seeking. Have we dropped our fees? No. That’s a false à effacer. Qu’il s’agisse de la réflexion stratégique, du
economy. You pay peanuts, you get monkeys. I’d rather savoir ou de la créativité, nous apportons beaucoup de
have two appropriately paid-for projects than 10 I’m valeur à chacun des projets, tandis qu’une fois que vous
losing money on. You don’t make it up in volume.” êtes parvenu à faire une gomme à effacer, vous pouvez
Colleagues who drop their prices to compete must be en faire des millions, toutes identiques.»
clear with the client about the lesser product they’re Sur la question de la réduction des tarifs lors des
supplying. Otherwise, “that eventually catches up with périodes difficiles, Pettipas est clair : « Notre approche a
you. No matter how good a spin-doctor you are, if you toujours été de nous assurer assurer d’être payé propor-
can’t provide what the client is expecting, you do tionnellement à la valeur recherchée par le client.
yourself, your client, and your industry a disservice.” Avons-nous baissé nos tarifs ? Non. Cela est une
A somewhat unexpected, last word on the subject économie de bouts de chandelles. Le produit final
comes from Atlanta-based Dave Burstein, vice president correspond à ce que vous payez. Je préfère avoir deux
for the architecture/engineering support firm PSMJ projets rondement financés qu’une dizaine de contrats
Resources. “In January, we surveyed firms that had raised où je perds de l’argent. La quantité ne fait pas le poids. »
fees during the recession. We found that 86 per cent of Les collègues qui baissent leurs tarifs pour devenir
them had no observable loss of business. Of the 14 per compétitifs doivent être clairs avec le client au sujet des
cent that did, none observed more than a 10 per cent produits de moins bonne qualité qu’ils utilisent.
reduction in revenues. What this really says is fees in the Autrement dit, « ce genre d’attitude vous rattrape
A&E and interior design industry are much more rapidement. Cela ne fait aucune différence que vous
inelastic than most people think. Pricing doesn’t have soyez un bon magicien, si vous ne livrez pas ce que le
that much of an impact on sales.” client espère, vous nuisez à votre client, à votre industrie
So, is cutting fees during tough economic times a et à vous-même. »
smart move? The collective wisdom says no. And while Les derniers mots, et les plus surprenants, sur le sujet
the question might seem somewhat academic now, given sont bien ceux de Dave Burstein, vice-président de la
the way the industry is rebounding across Canada, it firme de soutien en architecture et en ingénierie PSMJ
would be wise to keep this in mind the next time we’re Resources, basée à Atlanta. « En janvier, nous avons fait
faced with a bear market. n des sondages auprès de firmes qui ont augmenté leurs
tarifs durant la récession. Nous avons découvert que 86
% de celles-ci n’avaient eu aucune perte dans leurs
chiffres d’affaires.
Parmi les 14% des firmes qui disent avoir eu des
pertes, aucune n’a eu plus de 10% de réduction de
“Have we dropped revenus. Cela veut dire qu’en réalité, les tarifs dans les
industries de l’architecture, de l’ingénierie et du design
our fees? No. That’s a d’intérieur sont plus figés que la plupart des gens
pourraient le croire. Les prix n’ont pas beaucoup
false economy,” says d’impact sur les ventes. »
Joe Pettipas. Alors, est–ce que la réduction des tarifs lors de crises
économiques est une option à envisager? La sagesse
collective croit que non. Et même si cette question peut
nous paraître « académique », étant donné la manière
«Avons-nous baissé nos prix? dont l’industrie refait surface à travers le pays, il serait
Non. Cela est une économie avisé de nous en souvenir la prochaine fois que nous
ferons face à un marché en baisse. n
de bouts de chandelles»,
dit Joe Pettipas.
8 dimensions n volume 2, 2011 www.idcanada.orgNiagara
WiNe CouNtry -
FoNthill $499,000.
Completely renovated from
the ground up with highest quality design,
materials & craftsmanship. A perfect mix
of energy efficient improvements
& carefully selected finishes while
retaining the original 1920’s charm.
www.1550pelhamstreetnorth.com
905.602.0692 mail@casinteriors.com.com www.casinteriors.com 416.925.9191
Gayle Marshall, Sales Representative
gaylemarshall@chestnutpark.com
1300 Yonge St. Suite 100, Toronto ON M4R 1V6
www.chestnut park.com
EXCELLENCE & INNOVATION
Enter your project to win one of the highest
honours in the interior design industry.
Soumettez votre projet pour l’opportunité
de gagner l'un des plus grands honneurs
de l'industrie du design d'intérieur.
Mitchell Freedland, Résidence de bord de mer Mitchell Freedland, Ocean Front Residence
2009 IDIBC Best in Show 2009 IDIBC Best in Show
IDIBC submission deadline / IDate limite de ARIDO submission deadline / Date limite de IDA Submission deadline / IDA Date
soumission IDIBC : 05.25.2011 soumission ARIDO : 06.10.2011 limite de soumission : 08.15.2011
For complete submission details, visit:
Pour plus de détails sur comment
soumettre votre projet, visitez:
idibc.org/members/awards arido.ca/awards idalberta.caOn your behalf…
When was the last time you were asked to complete a survey? Perhaps it was when you logged in to your
banking website, or opened an email from that online dating site you subscribe to. Perhaps you answered your
phone one day and had a polling agency ask your opinion about the state of politics in the country. Maybe the
pollster was seeking a simple “Yes” or “No” response to a single question; maybe you were required to give
more detailed responses to a series of questions, providing a snapshot of your experience as a citizen, consumer,
or member of a select group.
We’ve all undoubtedly been called upon to complete a survey. And depending on several factors, including
the time we have and the subject of the survey, we’ve likely complied with the request. Some surveys obviously
impact our lives more significantly than others. A survey that provides statistical information about our
profession can be very useful. A salary survey, for example, can help a business owner estimate the costs of
running her business, or it can show a designer who is seeking employment what the market will pay for her
skills. Similarly, demographic surveys provide important statistical information about project numbers and
dollar values that can help governments and industry clients with decision making.
From time to time we survey you, our members, to help identify your interests and needs, and to enable us to
move forward in our role as advocate for the interior design profession in Canada. A member survey recently
conducted by Studio Pinpoint was very informative. You can see the results via video on IDC’s website at
www.idcanada.org.
A salary survey of interior designers, architects and landscape architects, conducted by Research Dimensions
in December 2010, is now available for purchase. Please contact Research Dimensions’ Toronto office at
416-486-6161 or email info@researchdimensions.com for information on how to obtain your copy.
We thank those who participated in these and other industry surveys, and encourage everyone to do so in the
future. Your participation in surveys about the interior design profession is critically important. It’s the only
way we can obtain reliable data about the profession in Canada that will benefit you and your colleagues.
Please take the time to respond whenever one comes knocking. n
In the near future, Advocacy is one of the leading mandates of IDC. Our goal is to ensure that
Business Information Group, interior design practitioners are understood, utilized appropriately, and not
restricted in any way from carrying on business activities. You can continue to
publisher of this magazine, will be conducting a
monitor recent activities through the Association website at www.idcanada.org.
demographic survey of interior designers in Canada.
Your input is important and valued. Need us to act on your behalf? Let us know. We’re here to help.
Please take the time to complete this survey.
10 dimensions n volume 2, 2011 www.idcanada.orgEn votre nom…
Vous souvenez-vous de la dernière fois où l’on vous a demandé de répondre à un sondage? Est-ce lorsque vous avez
regardé le site Internet de votre institution financière ou lorsque vous avez ouvert les courriels d’un site de rencontres
que vous fréquentez occasionnellement? Peut-être l’autre jour, lorsque vous avez répondu au téléphone et qu’une agence
de sondage intéressée par le scrutin a sollicité votre opinion sur la situation politique au pays? Peut-être que le sondeur
cherchait seulement la simple réponse «oui» ou «non», ou peut-être deviez-vous fournir des réponses plus détaillées à
une série de questions cherchant à dresser un portrait de votre expérience de citoyen, de consommateur ou de membre
d’un groupe particulier d’élite?
Nous avons tous répondu à un sondage à un moment donné. Selon les facteurs, le temps disponible et le type de
sondage, nous avons fait l’exercice sans broncher. Certains sondages ont un impact plus significatif sur notre vie
que d’autres.
Un sondage qui fournit de l’information statistique au sujet de notre profession peut aider, par exemple, une
propriétaire d’entreprise à évaluer les coûts de ses opérations. Il peut aussi renseigner une designer qui cherche de
l’emploi sur les salaires associés à son expertise. Dans la même veine, les sondages démographiques fournissent de
l’information importante au sujet du nombre de projets et de la valeur monétaire qui peut aider les gouvernements et
les clients de l’industrie à prendre des décisions.
Nous faisons à l’occasion des sondages auprès de vous, nos membres, pour mieux connaître vos intérêts et vos besoins et
pour nous permettre d’avancer dans notre rôle de promotion de la profession du design d’intérieur au Canada. Un
sondage récemment complété par Studio Pinpoint s’est avéré très informatif. Vous pouvez voir les résultats via une vidéo
sur le site Internet des DIC à www.idcanada.org.
Un sondage à propos des salaires des designers d’intérieur, des architectes et des architectes paysagistes, conçu par
Research Dimensions, en décembre 2010, est maintenant en vente. Veuillez contacter le bureau de
Research Dimensions, à Toronto, en composant le 416 486-6161 ou en écrivant un courriel à
info@researchdimensions.com pour savoir comment obtenir votre copie.
Nous tenons à remercier ceux et celles qui ont participé à ces sondages ou à d’autres sondages de l’industrie. Nous vous
encourageons à le faire dans le futur. Votre participation au sondage sur la profession du design d’intérieur est très
importante. C’est la seule manière de colliger l’information la plus valable au sujet de la profession au Canada. Cette
information sera avantageuse pour vous et vos collègues. Veuillez prendre le temps de répondre lorsqu’on
frappe à votre porte. n
La promotion est l’un des mandats primordiaux des DIC. Notre but est de
Dans un futur rapproché, l’entreprise
nous assurer que les praticiens du design d’intérieur sont compris,
Business Information Group, qui publie ce magazine,
employés adéquatement et sans restriction dans leurs activités d’affaires.
fera un sondage démographique auprès des designers
Vous pouvez consulter nos réalisations les plus récentes grâce au site
d’intérieur du Canada. Votre contribution est
Internet de l’association à www.idcanada.org.
importante et sera appréciée.
Besoin de nous pour faire de la promotion en votre nom?
Veuillez prendre le temps de bien compléter ce sondage.
Faites-le-nous savoir. Nous sommes là pour vous aider.
www.idcanada.org volume 2, 2011 n dimensions 11New New
Curriculum, Requirements
Important changes are on the horizon for the interior design profession in Canada
Des changements importants pour la profession de designer d’intérieur au Canada sont à prévoir
B y Pe n n y To m l i n
T L
he interior design community in Canada has a communauté du design d’intérieur au Canada
been working for some time to standardize travaille depuis longtemps à la standardisation des
qualifications for its professionals across the country. qualifications applicables pour ses professionnels à
A combination of internal and external factors has travers le pays. Une combinaison de facteurs internes et
provided the impetus for this, which primarily involves a externes a fourni les conditions idéales pour ce faire. En
change to educational requirements. The desire within the premier lieu, la standardisation implique un changement
profession in Canada to speak with one voice, and the des exigences en matière d’éducation. Ensuite, le désir de
resulting restructuring of IDC, was undoubtedly a parler d’une seule voix à l’intérieur de la profession au pays
contributing factor in the move toward standardization. et la restructuration des DIC ont certainement été des
Two other factors have contributed significantly as well, facteurs déterminants vers cette standardisation. Deux
namely changing requirements of the Council for Interior autres facteurs ont aussi joué des rôles considérables, soit
Design Accreditation (CIDA) and a 2009 amendment les changements des exigences requises par la CIDA
to Canada’s Agreement on Internal Trade (AIT). (Council for Interior Design Accreditation) et la modifica-
The AIT is intended to make it easier for people, tion de l’Accord sur le commerce intérieur (ACI).
investments and services to move across Canada. The L’ACI a l’intention de rendre les choses plus faciles
federal, provincial and territorial governments signed the pour les gens, d’une part, les investissements et les services,
original document in 1995. The same parties signed an d’autre part, dans leurs déplacements à travers le pays. Les
amended agreement in 2009. Chapter 7 of the amended gouvernements provinciaux, locaux et territoriaux ont
AIT speaks to labour mobility and states that any qualified signé le document original en 1995. Les mêmes parties
worker in an occupation in one province or territory must impliquées ont entériné les modifications en 2009. Le
be granted access to similar employment opportunities in chapitre 7 de l’Accord du commerce intérieur, tel que
any other Canadian jurisdiction. Barriers to labour modifié, donne des précisions sur la mobilité du travail et
mobility have traditionally existed within the interior stipule que tous les travailleurs qualifiés et employés dans
design profession and others, as individual provinces set une province ou un territoire doivent obtenir la même
their own licensing requirements. The AIT requires accessibilité d’emploi et les mêmes opportunités dans
professional regulatory bodies to reach agreement that l’ensemble des juridictions canadiennes. Les frontières à
allows transfer of qualifications across all jurisdictions. cette mobilité du travail ont traditionnellement existé dans
As the work of many interior designers becomes more la profession du design d’intérieur et dans d’autres
national in scope, or as more individuals seek to move professions, puisque chacune des provinces a mis sur pied
between provinces, the importance of this agreement is ses exigences légales. L’ACI demande aux diverses entités
self-evident. professionnelles réglementaires de s’entendre afin de
In addition to meeting the requirements of the AIT, pouvoir transférer les qualifications dans toutes les
the profession must meet changing requirements of CIDA. juridictions. Considérant que le travail de plusieurs
When the council declared that, effective 2010, a baccalau- designers d’intérieur est d’envergure nationale et que de
reate was to be the minimum requirement for all accredited plus en plus d’individus souhaitent se déplacer d’une
programs, the provincial regulatory bodies in Canada and province à l’autre, l’importance de cet accord est une
IDC came together to determine the path to compliance. évidence.
The result of both factors was an interprovincial agreement En plus de devoir satisfaire les exigences de l’ACI, la
on education, experience and examination requirements. profession doit se soumettre aux modifications des
The agreement stipulates that a baccalaureate degree (four exigences du CIDA. Lorsque le conseil a déclaré qu’à partir
years) will be the minimum requirement for interior design de 2010, le baccalauréat devrait constituer l’exigence
graduates effective in 2015, and that effective in 2017, the minimum requise pour tous les programmes accrédités, les
degree must be accredited by the CIDA. entités réglementaires provinciales au Canada et les DIC se
Andrew Furman, assistant professor at the School of sont réunis pour déterminer la marche à suivre pour s’y
Interior Design at Ryerson University, sees the changing conformer. Le résultat de ces deux facteurs fut un accord
educational requirements as “a natural evolution of the interprovincial sur l’éducation, sur les expériences et les
profession.” He says, “All professions begin with craftsmen exigences en ce qui concerne les examens. L’accord stipule
12 dimensions n volume 2, 2011 www.idcanada.orgYou can also read
