SLEEP CARE - A PREMIER TRADE SHOW FOR MATTRESS, DUVETS, LINEN AND ACCESSORIES IN THE SLEEP INDUSTRY - Sleep Expo Middle East

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SLEEP CARE - A PREMIER TRADE SHOW FOR MATTRESS, DUVETS, LINEN AND ACCESSORIES IN THE SLEEP INDUSTRY - Sleep Expo Middle East
FEBRUARY 9-11, 2020
                         HALL 4, DUBAI WORLD TRADE CENTRE

                      SLEEP CARE
                               Part of Sleep Expo Middle East

A PREMIER TRADE SHOW FOR MATTRESS, DUVETS,
LINEN AND ACCESSORIES IN THE SLEEP INDUSTRY
                               www.sleepexpome.com
SLEEP CARE - A PREMIER TRADE SHOW FOR MATTRESS, DUVETS, LINEN AND ACCESSORIES IN THE SLEEP INDUSTRY - Sleep Expo Middle East
Market insight
The Middle East and African market is abuzz with innovations and solutions and is only expanding
to find more to address sleep concerns. As a result the Sleep Expo Middle East brings together the
stakeholders of the Sleep industry under one-roof.

According to the ‘MIDDLE EAST & AFRICA MATTRESS (2017-2025)’ report by envision intelligence the UAE
and Saudi Arabia are the emerging markets from 2019 to 2025. Increasing adoption of the mattress
coupled with the increasing cost affordability of the people are factor driving the market growth.

Middle East and African mattress market is primarily attributed by the factors such as increasing
healthcare and hospitality sector, rising affordability of mattresses and an inclining per capita
total expenditure on luxury goods. There is a growing focus on smart mattress and emerging
economies are stoking demand for premium mattress offering significant opportunities to the
market.

                                       INCREASE IN                                RISING
                                                               RAPID
   MARKET DRIVERS                      HEALTHCARE
                                      & HOSPITALITY
                                                            URBANISATION
                                                                              AFFORDABILITY
                                                                              OF MATTRESSES
                                         SECTOR

Show Overview
About Sleep Expo Middle East: 1 Show - 2 Verticals
Sleep Expo Middle East is the ONLY dedicated event of its kind in the Middle East and Africa
region for this growing sector. In fact, it is the ideal platform for exhibitors including Mattress
Manufacturers, Mattress Machinery, Sleep technology & Accessories, Bed Linen, and Sleeping
Aids suppliers and distributors from the international sectors to showcase their products,
innovations, and solutions to the growing market.

The second edition will have 2 new verticals - Sleep Care & Sleep Tech. The 3-day event aims
to bring together all the segments of the Sleep industry under one platform.
The 2-day Sleep Expo Conference will witness international subject matter experts from the
industry. It will touch upon many emerging trends, solutions to industry challenges, interactive
discussions on various aspects of Sleep and well-being.

2019 Summary
          Exhibitor                                             18%          Middle East
          Overview                                    40%                    Asia

40+ Exhibitors from                                            42%
                                                                             Rest of the world

9 Countries
Top Exhibiting Countries: UAE, India, China, Thailand, Srilanka, Spain

                                                                                www.sleepexpome.com
SLEEP CARE - A PREMIER TRADE SHOW FOR MATTRESS, DUVETS, LINEN AND ACCESSORIES IN THE SLEEP INDUSTRY - Sleep Expo Middle East
Visitor                   SOME OF THE TOP COMPANIES THAT VISITED THE SHOW.
                Overview
RETAILERS                             •    Bedcorp                                         •                     Danat Hotels
•   2xl Furniture                     •    Celeste Industreis LLC                          •                     Double Tree by Hilton Business Bay
•   Danube Home                       •    Derucci International Holding                   •                     Dream Inn Holiday Homes Rental LLC
•   DBC International (M line)             Limited                                         •                     Fairmont Hotel
•   Jashanmal                         •    Dunlopillo Brand                                •                     Flora Creek Hotel Apartments
•   Landmark Group                    •    Fernex Sdn Bhd                                  •                     Golden Tulip Media Hotel
•   Luxe Living Furniture             •    Good Hope Sales FZE                             •                     Grand Excelsior
•   Master Molty Foam                 •    Indo Count Complete Comfort                     •                     Grand Hyatt Hotel
•   MEROE - The Bed Boutique          •    Intercoil International LLC                     •                     Intercontinental - DFC
•   Royal Furniture                   •    Latexco Nv                                      •                     Ivory Grand Hotels
•   Sat Linen                         •    Reliance Bedding Industry LLC                   •                     JW Marriott
•   Sleep Studio                      •    Sealy Mattress                                  •                     Le Meridien Mina Seyahi Beach
•   Sleeppedic                        •    Sleep Fine Mattress                                                   Resort & Marina
•   The Best Furnishings LLC.         •    Swede Dreams                                    •                     Marriott Mina Seyahi
                                      •    Symbol Mattress Industries L.L.C                •                     Mediaone Hotel
MATTRESS TRADERS                      •    Towel Mattress & Furniture Industry             •                     Nikki Beach Hotel
•  Dubai Furniture Manufacturing                                                           •                     Pullman Dubai Creek City Center
   Co. LLC                            HOTELS                                               •                     Regent Palace Hotel
•  Mattressland                       •   Abidos Hotels Al Barsha                          •                     Riviera Hotel
•  Neo Living Furniture Trading LLC   •   Acardia Hotel Suites                             •                     Rose Rayhaan By Rotana
•  Sleepys Trading                    •   ACCOR                                            •                     Rosewood Hotel Abu Dhabi LLC
•  The Mattress Store                 •   Address Boulevard                                •                     Shangri-la Hotel Qaryat Al Beri Abu
                                      •   Anantara Palm Dubai Resort                                             Dhabi
MATTRESS, PILLOW, QUILT               •   Atlantis The Palm                                •                     Spark Residence Hotel Apartments
MANUFACTURER                          •   Burj Al Arab                                     •                     Time Hotels
•  Artilat NV                         •   Canal Central hotel                              •                     Traders Hotel
•  Bahrain Foam Factory               •   Chealsea Gardens Hotel Apts

2019 Exhibitors

                                                                              MATTRESS
                                                                            MATTRESS I PILLOWS I SOFA-CUM-BEDS

     ADHESIVE

                                                                                                                          www.sleepexpome.com
SLEEP CARE - A PREMIER TRADE SHOW FOR MATTRESS, DUVETS, LINEN AND ACCESSORIES IN THE SLEEP INDUSTRY - Sleep Expo Middle East
Innovations @ Sleep Expo ME
At the 2019 Sleep Expo Middle East, companies showcased innovations that went beyond just
apps which analysed sleep patterns. The products not only provided total sleep solutions that
addressed specific conditions in people, some products also highlighted the technology in raw
materials.

So from Waterproof bed linen, Anti-Snoring Pillows, to innovative mattress threads; Sleep Expo
Middle East proved to be a platform for companies to showcase what’s new in the market.

We still have a long way to go when it comes to getting a good night’s sleep. And with our
lifestyles becoming more and more fast-paced and demanding, the advancement of sleep
technology, backed up by medical science and proper data, plays a very crucial role in
providing real solutions.

TAKE A LOOK AT SOME OF THE KEY INNOVATIONS AT THE 2019 EDITION:

     Mattress Machinery                  Ergomotion Bed                     Sleep Glasses

      Mattress Threads                    Pocket Spring                    Pillow Protector

        Mattress Foam                 Waterproof Bed Linen                Anti-Snore Pillow

     PneumaPure Pillows                  Mattress Fabrics               Eco-Friendly Furniture

                                                                             www.sleepexpome.com
SLEEP CARE - A PREMIER TRADE SHOW FOR MATTRESS, DUVETS, LINEN AND ACCESSORIES IN THE SLEEP INDUSTRY - Sleep Expo Middle East
Shahid Ghafoor Ahmed, Product
Manager, Bed Quarter: It’s high time
we educate our end-users on a healthy
lifestyle which is a result of quality sleep. The
show has taken a good initiative by bringing all
the major players in the industry under one-roof
to raise awareness among people on how one can
achieve quality sleep.

Pamini Hemaprabha, Complex Executive Housekeeper,
Mina Seyahi Complex: The show has been a very unique
and an educational one. All of us from the hospitality
industry had a lot to take away from the show, making it
a one-of-a-kind event for the hotel industry.

                                                           www.sleepexpome.com
SLEEP CARE - A PREMIER TRADE SHOW FOR MATTRESS, DUVETS, LINEN AND ACCESSORIES IN THE SLEEP INDUSTRY - Sleep Expo Middle East
SLEEP CARE
A brand new vertical of Sleep Expo Middle East, the Sleep Care vertical, will witness a
wholesome sleep experience which comprises of mattress/ duvets/bed/linen/pillow
fragrances/wellness products etc. The finished products will be showcased to the
purchasing consumer in the Design, Retail, and Hospitality market. With key market drivers
especially in the growth in the healthcare, construction and hospitality market, makes this
vertical an ideal place to witness new innovation.

So all those who want to discover and tap into this growing region and the opportunities it is
opening up for this sector should exhibit at Sleep Care.

Who Should Exhibit
Sleep Accessories & Technology         Mattress - Hard Goods             Mattress - Soft Goods
•   Sleep Tracking & Monitoring        •   Mattress Manufacturer         •   Comforters
•   Sensors, Wake, & Motion Tech       •   Boxspring & Innerspring       •   Mattress Toppers
•   Sleep & Nap Pods                       Mattresses                    •   Mattress Protectors /
•   Sleep Aids (Natural, Herbal &      •   Visco & Latex Mattresses          Enhancement
    Pharmaceutical)                    •   Adjustable Mattresses         •   Visco & Medical pillows
•   Respiratory & Snoring Aids         •   Sleeping Systems              •   Anti-Snore Pillow
•   Sleep Bracelet                     •   Organic Mattresses            •   Sound Absorbing Board
•   Sleep Glasses                      •   Intelligent Mattresses        •   Sleep Curtains
•   Environmental Monitoring           •   Memory Mattress
•   Sleep Appliances                   •   Specialised Mattress          Beds
•   Sleep Management products
                                                                         •   Bed Manufacturer
•   Smart Sleep monitor
                                       Sleep Services                    •   Bed Systems & Furnishings
•   Eye Patch and Eye Care
                                                                         •   Bedstead Systems
    Solutions                          •   Sleep Consultant & Trainers
                                                                         •   Cribs and Kids’ Beds
•   CPAP Products                      •   Sleep Disorders Guidance

Who should visit from Middle East, Africa & Asia
Industry                                   Designation
•   Hotels                                 •   Owners/ CEO/ General
•   Hotel Apartments & Serviced                Manager
    Apartments                             •   Buyers & Purchasing Heads
•   Hospitals                              •   Procurement Heads
•   Home furnishing Retailers              •   Housekeeping managers
•   Mattress Retailers                     •   Healthcare Practioners
•   Sleep Clinics & Centres                •   Sleep Specialist
•   Sleep Product Manufacturers &          •   Sleep Disorder Consultants
    Exporters                              •   Sleep Services Manager
•   New Entrepreneurs / Distributors       •   Sleep Technologist

                                                                                  www.sleepexpome.com
SLEEP CARE - A PREMIER TRADE SHOW FOR MATTRESS, DUVETS, LINEN AND ACCESSORIES IN THE SLEEP INDUSTRY - Sleep Expo Middle East
Sameer Ahmed, Sales Director, Restonic: Sleep
       Expo ME is a wonderful platform to bring together
       all the stakeholders of the industry under one-
       roof. We as a mattress manufacturer felt it was a
       good opportunity to be a part of it. This is a perfect
       platform to raise brand awareness and exposure.

Anthony Costa, Regional Vice President, Jumeirah
Group and Managing Director of Burj Al Arab, Jumeirah:
The show is an important one for everyone, who is
related to Sleep, to visit. It is time for the industry to come
together and raise awareness about the market and in
turn improve the quality of sleep among people.

                                   www.sleepexpome.com
SLEEP CARE - A PREMIER TRADE SHOW FOR MATTRESS, DUVETS, LINEN AND ACCESSORIES IN THE SLEEP INDUSTRY - Sleep Expo Middle East
Reasons to Exhibit

     Dubai is the main hub for      Network with industry
     the wider Middle Eastern and   professionals and build
     African markets                potential partnerships

     Demonstrate your products      Bringing together the
     and services to customers      audience for the sleep
     and prospects in-person        industry in the MEA region

     Generate media and PR          Discover new channels,
     exposure for your company      sales leads and partnership
     and build brand awareness      opportunities

                                                  www.sleepexpome.com
SLEEP CARE - A PREMIER TRADE SHOW FOR MATTRESS, DUVETS, LINEN AND ACCESSORIES IN THE SLEEP INDUSTRY - Sleep Expo Middle East
Price details
                               Bare space: Only bare space will be provided, and no
 Bare Space      Built Up*     octonorm panels, no carpet, no power and no fixtures
                               & furniture will come with bare space.
1500 AED/sqm   1,600 AED/sqm
                               •   *Built-up stall of 9sqm (3x3) includes:
                               •   2/3 side wall partition (white laminated octonorm
                                   panel - 1mtr Width x 2.5mtr Height )
                               •   Fascia with company name and stall number in
 Bare Space      Built Up*
                                   vinyl sticker cut out,
                               •   1 Lockable Cabinet, 1 Table and 3 Chairs
 $ 408/sqm      $ 435/sqm
                               •   One power socket (single/three phase)
                               •   Three spot lights
                               •   9sqm carpet and 1 waste paper basket
                               •   All built-up stalls come in multiple of 9sqm

Sponsorship Details

                                                                  www.sleepexpome.com
SLEEP CARE - A PREMIER TRADE SHOW FOR MATTRESS, DUVETS, LINEN AND ACCESSORIES IN THE SLEEP INDUSTRY - Sleep Expo Middle East
Exhibit Now & Get Noticed

                                                Website
                  SMS Campaign                  Branding

                                                                       Other Marketing
 Visibility in
                                                                         Collaterals
   Media

Telemarketing
                                                                               Personalised
                                                                                Invitation

3rd Party Marketing -
Google Remarketing/
      Adwords                                                                Social Media
                                                                              Marketing

                                                     Email Marketing
                                   Radio &
                                  Newspaper

                                 Click here to exhibit

                                                                       www.sleepexpome.com
Media Coverage

                                        Gulf News-Newspaper

                                                                                    Sport 360-Magazine

 Al Bayan-Newspaper                     Gulf Today-Newspaper                        Khaleej Times-Newspaper

                          The Gulf Today - Panorama

                                                               Al Bayan-Newspaper

Saudi Gazette-Newspaper   Gulf Today-Newspaper                 Hum News TV-Broadcast            92 News-Broadcast

                                                                                                   www.sleepexpome.com
Company Profile
Media Fusion is a young and dynamic company specialised in the fields of
publishing and event production. Spearheaded by forward-thinking professionals,
Media Fusion has combined technical skills with creative excellence to deliver a
diverse range of industry leading business-to-business publications, exhibitions and
conferences as well as digital services.

This Dubai-based organisation has been successful in creating a niche for itself
among the top publishing houses in the United Arab Emirates and has been serving
industry professionals in the environmental and related sectors for about 12 years
now. Our goals have been achieved with a focus on core values of quality, creativity,
ethics and customer satisfaction.

Media Fusion aims to be instrumental in continuing to publish and organise
conferences, exhibitions, awards and other events related to niche markets.

    For exhibition & sponsorship opportunities contact:

            Taher Patrawala                           Bushra Siddiqui
       taher@mediafusionme.com                  bushra@mediafusionme.com
          Mob: +971 55 1091 443                    Mob: +971 55 4949 599

                         Click here to exhibit

                                                              Social Update
Media Fusion L.L.C,
P.O. Box: 80260
+9714 297 0512
www.mediafusionme.com                                            /sleepexpome
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