2019 PIZZA - PMQ Pizza Magazine
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MEDIA KIT & HANDBOOK MediaKit.PMQ.com
PIZZA
The
2019
HottestSlice of the
Restaurant Industry
Industry Optimistic ......................... pg. 3
PMQ’s 2019 Road Trip ..................... pg. 16
Industry Events ............................... pg. 6
Largest and Growing Audience ...... pg. 8
“Welcome to the American pizza industry, where
35,000 pizza brands manage 75,000 restaurants
with $45 billion in sales. PMQ has been following
the industry for 20 years, but there’s never been
a time like this.”
– Steve Green, Publisher, PMQ Pizza Magazine
2 WELCOME TO THE PIZZA INDUSTRY
World Pizza Market $134 Billion
annual sales
$3.9 Billion
$50 Billion Eastern Europe
North America
$47 Billion
Western Europe
$10.8 Billion
Asia Pacific
$4.8 Billion
$15 Billion Middle East/Africa
Latin America
$2 Billion
Australasia
Source Euromonitor International
U.S. Pizza Market $45 Billion annual sales
There are 75,000 pizzerias in America, owned by 35,000 brands. More than 40,000
PMQ Pizza Magazine subscriptions are mailed monthly to the regions below.
3,970
New England
5,316 2,260 8,249
Pacific 2,291 West No. Central
7,300 Middle Atlantic
Mountain East No. Central
1,425 6,741
2,522 East So. Central South Atlantic
West So. Central
Source BPA Worldwide
“America is the world’s rainforest of pizza diversity, choice, flavors and
styles. The top 60 chains do 60% of the business, but it’s the other 34,940
brands that give our industry its unique character and personality.”
– Steve Green, Publisher, PMQ Pizza Magazine
MEET THE PMQ AUDIENCE 3
Industry Leaders Are PMQ Readers
POSITION / TITLE COMPANY AFFILIATION
16% 23%
EM NO
PL N-
OY IN
E DE
E
PE
ND
EN
TS
84% 78%
Owner, President, CEO Independent Operators
8% MANAGER 3% MARKETING MANAGER 12% FRANCHISE OPERATOR 4% CHAIN OPERATOR
5% OTHER 1% CHEF/EDUCATOR 5% OTHER
Source The 2018 Pizza Industry Census (see the Census report at MediaKit.PMQ.com)
Pizza operators now adopting widely available
technology and best practices
Our readers have witnessed the changes in technology and culture that have
transformed pizza commerce AND business profitability. Pizza operators are
showing adaptability and optimism.
PIZZA OPERATORS NOW HAVE: PIZZA OPERATORS THINK:
57%
Online Ordering Sales Increasing60%
Company Website 90% Sales Decreasing 13%
Facebook Business Page 82%
Rewards Programs 41.7%
Source The 2018 Pizza Industry Census
“Did you know our readers spend well over $10 billion each
year on pizza equipment, food, supplies and services?”
– Linda Green, Co-Publisher, PMQ Pizza Magazine
4 3 SOURCES SAY PMQ IS #1
1 Most Popular Magazine & Website
When asked which publication and website they turn to most for business ideas,
pizzerias ranked PMQ as their top resource.
PMQ PMQ Pizza Magazine
51.16% Pizza Today
• Highest average page count per issue
• Lowest price per full page ad
34.88% PMQ.com
• Fastest website
• Lowest bounce rate
Nation’s
Restaurant Restaurant Food
News Network
Business Magazine Forbes
2.91% 1.74% 1.16% .58%
Source The 2018 Pizza Industry Census
2 Most Loyal Website Visitors
PAGE VIEWS PER TIME ON BOUNCE ALEXA RANKING
COMPETITION
VISITOR SITE RATE (U.S. MKT)
PMQ Pizza Magazine 2.7 4:32 47.8 53,449
Restaurant Hospitality 2.2 2:04 73.1 75,197
QSR Magazine 2 2:58 69.1 19,237
Nation’s Resturant News 1.9 2:24 69.5 18,906
Pizza Today 1.3 2:08 79.47 91,863
Source Alexa Website Statistics, Analytics by Amazon. Alexa popularity ranking as of August 16, 2018. (see the Alexa report at MediaKit.PMQ.com)
3 Most Read Magazine
The results from a recent third-party survey by GMA* on the Pizza Industry’s Media
Preference show PMQ is most read.
Read All or Most of Magazine Read All or Most of Magazine
69% PMQ vs 50% Pizza Today
*
Source From the 2016 report prepared by GMA Research
THE PIZZA INDUSTRY’S LARGEST AUDIENCE 5
PMQ now has the largest total audience of pizza entrepreneurs, thanks to the internet.
When PMQ started as a quarterly magazine in 1997, PMQ.com soon became the highest-
ranked pizza website, because pizza operators wanted an online community. PMQ was
connecting to each member of its audience according to their favorite way of accessing
content, whether through print, web, newsletter, and eventually social media. PMQ has
the largest audience and the ONLY audience to be fully audited by BPA Worldwide.
PMQ’S 4 AUDITED MEDIA AUDIENCES
Magazine Website
40,621 Current PMQ
45,816 Average monthly
Pizza Magazine
PMQ.com visitors as
subscribers as
reported by BPA
reported by BPA
E-Newsletter
Social Media
24,695
E-Newsletter subscribers
as reported by BPA
42,081
Total social media
followers for PMQ platforms
as reported by BPA
Source BPA Worldwide
2019 EDITORIAL CALENDAR ART DUE ISSUE FOOD FOCUS EQUIPMENT/TECH RECIPE PIZZA TV VIDEO 12/11/18 JAN/FEB Authentic Italian POS Systems Quad Cities Quad Cities 2/1/19 MARCH Deli Ovens Sauce Milwaukee Tavern 3/5/19 APRIL Frozen Desserts Dough Mixers Meat Lovers Old Forge 4/5/19 MAY Ricotta & Soft Cheese Prep Tables/Efficiency Hawaiian Pizza Southwestern 5/16/19 JUNE/JULY Gluten-Free Online Ordering Cheese Lovers New Haven 7/5/19 AUGUST Alternative Crusts Online Apps Grandma Style Grandma 8/5/19 SEPTEMBER Bacon/Cured Meats Temperature Control Neapolitan Pizza Breakfast Pizza 9/5/19 OCTOBER Hot Sauce Hot Bags Hot Sandwiches Buffalo Style 10/4/19 NOVEMBER Antipasto Pasta Machines Grilled Pizza APN/VPN 11/7/19 DECEMBER Unusual Toppings Signage Lasagna Southern Style BBQ Also in 2019: Pizza Power Report, Robots, Dough Presses, Magnets, Beer Nuggets and other unusual apps, Salads, Pizza/Culinary Schools, Artisan Bakeries, and more! Videos will be covering Pizza Hall of Fame, pizzeria visits, pizza news and events. 2019 Events PMQ Covers JAN: Mid-America Restaurant Expo FEB: NAFEM Show MAR: World Pizza Championships, International Restaurant & Foodservice Show of New York MAY: NRA Show Chicago JUNE: International Dairy Deli Bakery Association, New England Pizza Collaborative JULY: Boston Pizza Festival AUGUST: Western Foodservice & Hospitality Expo SEPT: IBIE, Florida Restaurant & Lodging Show NOV: FHC Chinese Pizza Championship Shanghai, European Pizza and Pasta Show
PMQ PIZZA MAGAZINE EDITORIAL CONTENT 7
40,621 PMQ’s larger staff, higher average page count, and
incomparable travel schedule reflect our commitment to
PMQ Pizza Magazine bring real journalism to support and promote our pizza
Subscribers* community. PMQ is the only restaurant magazine with a
full-time director of research, video producer, pizza test
*Source BPA Worldwide
chef, and social media manager, in addition to the most
experienced and degreed staff of writers in the industry.
25% 25%
FOOD BUSINESS
15%
MARKETING
15%
PEOPLE
10% 10%
EQUPMENT TECH
Source BPA Worldwide
8 PMQ.COM: THE INDUSTRY’S LEADING WEBSITE
The heart of PMQ.com is the 4,000-member Think Tank peer group,
which was created 20 years ago and is now an active archive of
best practices and advice for pizza operators. Every issue of
45,816
Monthly PMQ.com
PMQ Pizza Magazine since 1997 is also located here, along with Visitors*
our weekly news report, social media updates, and fresh-baked
recipe videos from our pizza test kitchen and industry travels. *Source BPA Worldwide
See for yourself, find the
ranking of any website at
Alexa.com/siteinfo, or
scan the code below.
Alexa popularity ranking
as of August 16, 2018.
INTERSTITIAL AD RETARGETING
Exclusive placement Retargeting is PMQ’s most powerful and measurable
road block ad on new marketing tool. Follow 50,000 PMQ.com visitors
PMQ.com with your message or video after they leave PMQ.com
and travel around the web.
“Let me help you build a customized retargeting program that
measures results and costs...letting you know where to spend
your next dollar to get the most impact.”
– Tom Boyles, Retargeting Specialist
THIS WEEK IN PIZZA E-NEWSLETTER 9
24,695
E-Newsletter
Subscribers*
*Source BPA Worldwide
The PMQ e-newsletter reaches near-
ly 25,000 pizza industry leaders each
week, with feature stories, recipe videos,
press releases, surveys, tips and news.
Submit your content or advertise with
banner ads, videos or podcasts.
DEDICATED E-BLASTS
PMQ allows a very limited number of
dedicated email blasts for advertisers
that are using this media as part of a
larger strategic marketing plan.
10 SOCIAL MEDIA
Heather Cray
42,081
Social Media
Her broadcast journalism and Followers*
PR degree was just the beginning.
Now, with six years of social
*Source BPA Worldwide
media experience under her belt,
her expertise is available to you.
What We Do For You
See how your company can leverage PMQ’s social media network
• STRATEGY PLANNING • SPONSORSHIP
• ENGAGEMENT • SOCIAL MEDIA CONTESTS
• BRAND MENTION • EVENT COVERAGETHE PMQ TEST KITCHEN 11
Chef Brian Hernandez
As a real pizza operator and U.S. Pizza Team
manager, chef Brian has hosted The Pizza Kitchen
for five years. The PMQ Test Kitchen is both a fully
functioning pizza kitchen—with four state of the art
ovens, dough mixers, cookware and culinary tools—
and a lit studio set. Cameras are ready to document
great pizza, with our chef or yours.
What We Do For You
• CREATE RECIPE VIDEOS THAT • BRING YOUR CHEF TO THE
SELL YOUR PRODUCT PIZZA KITCHEN TO HOST AN
EVENT WITH OUR TEAM
• SPONSOR CHEF INTERVIEWS
AND TIPS12 VIDEO PRODUCTION
Daniel Lee Perea
Award-winning film producer, writer, and
pizza world traveler, Daniel is a videographer
with more than 10 years experience. Let
PMQ help you deliver more information,
more quickly, with video.
What We Do For You
• CORPORATE VIDEOS FOR • DOUGH MAKING & RECIPE VIDEOS
YOUR BRAND
• SPONSORSHIP OPPORTUNITIES
• SPONSORSHIP OPPORTUNITIES FOR PIZZA TV ON ROKU
FOR PMQ EDITORIAL VIDEOS STREAMING PLATFORM
PizzaTV Streaming Channel Now On Roku
Roku streaming platform has 20.8 million active user accounts as of
the first quarter of 2018. That’s up 11.3 million since 2016.*
*Source StatistaAUDIO PODCASTS & INTERVIEWS 13
Chris Green
As a broadcast journalist, Chris brings
15 years of radio production, management
and on-air personality to PMQ’s audience
and advertisers.
What We Do For You
• PMQ LIVE INTERVIEW WITH CHRIS GREEN
• PRODUCED & EDITED BRANDED PODCASTS
• PMQ MONTHLY SPONSORED WEBINARS
Podcasting continues to
grow as a way to share
business information in
the PMQ community.14 PRINT ADVERTISING RATES
Sales Staff
Linda Green Tom Boyles Chris Green
Co-Publisher Senior Account Executive Account Executive
662 234 5481 ext.121 662 234 5481 ext.122 662 234 5481 ext.125
linda@pmq.com tom@pmq.com chris@pmq.com
Display Ads
AD SIZE 1X 2X 5X 10X 20X
Full Page $6,425 $6,095 $5,685 $5,480 $5,275
2/3 Page $5,150 $5,000 $4,845 $4,540 $4,285
1/2 Page $4,385 $4,260 $4,130 $4,005 $3,850
1/3 Page $3,725 $3,620 $3,520 $3,390 $3,265
1/4 Page $3,160 $3,075 $2,985 $2,880 $2,755
1/6 Page $1,990 $1,910 $1,835 $1,760 $1,630
Spread $11,425 $10,710 $9,995 $9,485 $9,180
Premium Positions
POSITION 1X 2X 5X 10X 20X
Inside Front $7,880 $7,650 $7,420 $7,190 $7,035
Inside Back $7,880 $7,650 $7,420 $7,190 $7,035
Back Cover $8,060 $7,830 $7,600 $7,370 $7,190
Cover Tip Includes print and production $10,000
Idea Zone Half page advertorial, half page ad $3,500
Smart Market Full page advertorial, full page ad $7,500
Recipe of the Month Full page recipe, full page ad $6,410
Bulletin Board Ads Resource Guide Ads
AD SIZE 1X AD SIZE 1X 10X
1/4 Page $1,125 1” Graphic $280 $2,550
1/2 Page $2,245 2” Graphic $510 $4,795
3” Graphic $815 $7,140DIGITAL ADVERTISING RATES 15
PMQ.com E-Newsletter
AD SIZE PER QUARTER PLACEMENT PER ISSUE
Leaderboard $3,600 VIP Link $25
Banner Ad, 8 slots $250
Superbox $3,000
Sponsored Content (limited)
Skyscraper $1,800 Feature Story $750
Standard Banner $1,200 Recipe $500
Button Banner $700 Dedicated E-Blast $2,500
Social Media
Work with our expert team to build your perfect social campaign Starts at $200
Video
*
Pizzeria videos highlighting your product Starts at $1,500
The Chef’s Corner, interview webcast with
*
Brian Hernandez and story in PMQ Pizza Magazine Starts at $1,500
Sponsored content (product and recipe
*
videos) from the Pizza Kitchen Starts at $2,000
Pizza Hall of Fame sponsorship, 3 total available Featured sponsor, $1,000/year
Premium sponsor, $2,500 per year
Event or Pizza News Sponsor Featured sponsor, $1,000/year
Premium sponsor, $2,500 per year
*Not Including Travel
Retargeting
Client provides 8 standard web ad sizes $500 = 25,000 projected impressions
Increase the exposure $200 = 10,000 projected impressions
Podcasts
15 second pre-roll ad Starts at $100
15 second pre-roll ad + 45 second mid-roll ad Starts at $250
Webinar
Create your own content! PMQ promotes registration of our followers through
social media/e-newsletter, and provides hosting technical support. $1,000 per episodePMQ Roadtrip 2019
Join the adventure as PMQ travels the
country in our Pizzamobile, documenting
the pizza world. Sponsor videos or
factory visits, or show off your most-
noted brand ambassadors.
BUFFALO NEW HAVEN
MILWAUKEE TAVERN
OLD FORGE
QUAD CITIES STYLE
SOUTHWESTERN
SOUTHERN BBQ
Plus 3 surprise locations to find these recipes
BREAKFAST PIZZA GRANDMA PIE APN/VPN STYLE
PMQ, Your Partner in Pizza
PMQ | 612 McLarty Road | Oxford, Mississippi | t: 662.234.5481 | f: 662.234.0665
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