PAINT DECORATING & 2020 Media Planner - Paint and Decorating Retailers
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PAINT&DECORATING
The Voice of the Industry
2020
Media Planner
DID YOU KNOW
OUR READERS
HAVE A TRUSTED
CONNECTION
93% said they read
WITH PDR
most issues or never
miss reading an issue of
PDR magazine*
MAGAZINE?
80% said they find
PDR the most valuable
publication for their
business needs*
82% said they trust PDR
magazine more than any
other trade magazine*
*2018 PDR Magazine Reader Survey
ABOUT US Paint & Decorating Retailer | 2020 Media Kit
Paint & Decorating Retailer is the Voice of the Industry
For more than 55 years, Paint & Decorating Retailer magazine’s mission has been to provide critical
information to paint and decorating store owners, managers and employees. Published monthly, the
magazine reaches more than 20,000 readers, including independent paint and decorating retailers,
company-owned paint and decorating stores as well as hardware, wallpaper, window covering, floor
covering and home improvement stores.
Paint & Decorating Retailer is owned and operated by the Paint & Decorating Retailers Association (PDRA),
a not-for-profit association that is dedicated to supporting independent dealers in the paint and decorating
retail industry. The magazine acts in conjunction with the Association’s pillars of education, advocacy,
networking and research.
When you advertise with Paint & Decorating Retailer, you are supporting the independent paint and
decorating retailers who buy your products!
May 2019 • pdra.org
PAINT DECORATING &
January 2019 • pdra.org
PAINT&DECORATING
Published by the Paint & Decorating Retailers Association
Published by the Paint & Decorating Retailers Association
July 2019 • pdra.org
A Year of
PAINT&DECORATING
June 2019 • pdra.org
Vivid Color
2019 Colors of the Year
Highlight New Opportunities 20
PAINT&DECORATING Outward
Published by the Paint & Decorating Retailers Association
Published by the Paint & Decorating Retailers Association
Mobility
Grow Your Operation With an
Ambitious Outside Sales Team 32 The 2019
Registry Issue
The Annual Resource for the
Start With
The Tape Products Your Customers Need 18 • Tune In to Primer Time 26 Paint and Decorating Industry 17
Quality
Asheboro Paint 46
How to Talk to Customers About
the Benefits of High-Quality Paint 38
How Financially Secure Is Your Business? 102 • An Exterior Paint Perspective 108
Intermountain
Paint Centers 34
83% of retailers said they hold on to copies of PDR
magazine for two months or more. One in five said they
keep the magazine for more than a year.*
WHO WE REACH Paint & Decorating Retailer | 2020 Media Kit
Paint & Decorating Retailer reaches more than 98% of all
retailers in the United States & Canada.
Audited Circulation
When you advertise in Paint & Decorating Retailer you can be sure that you are reaching the 20,000 retail
readers that you are paying to reach. With the only audited circulation among all the trade magazines in
the paint and sundries industry, we guarantee that you can trust our numbers!
The Businesses Our Readers Represent
• Specialty Paint and Decorating Stores
• Hardware or Window Treatment Retailers With Paint Departments
• Home Centers With Paint Departments
• Lumber and Building Supply Retailers With Paint Departments
• Paint and Decorating Suppliers
Proactive Readership
Representing a total buying power of nearly $12.6 billion, more than 90% of our readers are retailers who
specify brands and purchase products for their stores. These retailers dominate the retail market in paint,
sundries, tools and equipment categories.
Key Buyers Included In Circulation
Independent paint and decorating stores, buying groups and distributors, and these other
significant organizations:
ALLPRO Buying Group Lancaster Distribution Group
Benjamin Moore Orgill
Do it Best Corp. Sherwin-Williams
Kelly-Moore True Value Hardware
Mid-America Buying Group
Reach and Engage With Even More Retailers With Our Digital Platforms
E-Newsletter - A monthly newsletter containing timely industry news
PDRA.org - Full of updated industry news, events, operational advice and
PDRA training and education
Digital Publication - Access the monthly magazine anywhere, any time
EDITORIAL EXCELLENCE Paint & Decorating Retailer | 2020 Media Kit Paint & Decorating Retailer Engages Readers Better Than Any Other Publication in the Industry! We know our readers rely on the information that they read in the pages of Paint & Decorating Retailer. 86% of them say that it is the most read publication in the industry. With content that is easy to navigate and engaging, we provide editorial that is focused on one mission, helping the independent paint retailer become more successful. Relevant, Engaging Content Each Month Retail Profiles Employee Training Industry News Business Operations New Product Information Association News Merchandising and Marketing Information Expert Guest Columnists
DID YOU KNOW
THAT YOUR
ADVERTISING
98.7% of retailers said
WORKS
they read the ads in
PDR magazine*
IN PDR
86% of retailers said
they have inquired
about a product they
saw in PDR magazine*
84% of retailers said
they have added a
product to their store
MAGAZINE?
that they saw in
PDR magazine*
84% of retailers said
ads in PDR magazine
influenced their
purchasing decisions*
*2018 PDR Magazine Reader Survey
CALENDAR Paint & Decorating Retailer | 2020 Media Kit
January 2020 April 2020 August 2020
Main Feature: Color Issue Main Feature: National Hardware Show Main Feature: Contractor Issue #2
Product Coverage: Product Coverage: • Product Coverage:
• Niche Applicators • Sponges, Rags & Dropcloths • Ladders & Scaffolding
• Spring Window Treatments Bonus Distribution: PDRA Show at Bonus Digital Distribution: PCA
Bonus Distribution: Val-Test, ALLPRO, the National Hardware Show® Issue Closing: July 3, 2020
Lancaster, PCA Expo Issue Closing: March 3, 2020 Materials Due: July 15, 2020
Issue Closing: November 26, 2019 Materials Due: March 17, 2020
Materials Due: December 10, 2019
September 2020
May 2020 Main Feature: Specialty Paints
February 2020 Main Feature: Tape & Masking Product Coverage:
Main Feature: Exterior Deck & Stain Product Coverage: • Fall Wallcoverings
Product Coverage: • Specialty Sealants • Fall Window Treatments
• Spray & Power Equipment • Safety Products Issue Closing: August 5, 2020
• Spring Wallcoverings Bonus Distribution: PDRA Show at Materials Due: August 17, 2020
Bonus Distribution: Lancaster the National Hardware Show®
Issue Closing: January 2, 2020 Issue Closing: April 3, 2020
Materials Due: January 14, 2020 Materials Due: April 15, 2020
October 2020
Main Feature: Mixers & Tinters
Product Coverage:
• Restoration & Repair
March 2020 June 2020 Issue Closing: September 3, 2020
Main Feature: Contractor Issue #1 Main Feature: Brushes & Rollers Materials Due: September 16, 2020
Product Coverage: Product Coverage:
• Caulk & Caulking Tools • Primers & Sealants
Issue Closing: May 4, 2020
• Green Trends
Materials Due: May 19, 2020
November 2020
Bonus Distribution: ALLPRO Main Feature: Prepare for the Future
Bonus Digital Distribution: PCA Product Coverage:
Issue Closing: February 4, 2020 • Paint Gadgets & Accessories
Materials Due: February 11, 2020 July 2020 • Color Tools & Software
Main Feature: Registry Issue Closing: October 2, 2020
Product Coverage: Materials Due: October 14, 2020
• Hand Tools, Knives & Blades
• Interior Wood Care
Issue Closing: June 3, 2020
Materials Due: June 15, 2020
July 2019 • pdra.org February 2019 • pdra.org
PAINT&DECORATING
Published by the Paint & Decorating Retailers Association
PAINT&DECORATING
Published by the Paint & Decorating Retailers Association
The 2019
Registry Issue
The Annual Resource for the
Paint and Decorating Industry 17
Staining
Smart
How to Exceed Expectations
on Exterior Wood Products 20
How Financially Secure Is Your Business? 102 • An Exterior Paint Perspective 108 Making Specialty Paints Shine 28 • Are You Keeping Your Customers’ Data Safe? 34
WHY DO THE
MOST SUCCESSFUL
COMPANIES
IN THE
“PDR Magazine is the premier
publication in the paint industry. PPG
advertises frequently in PDR knowing
our message will reach more
retailers than other publications.”
INDUSTRY
- Dori Marks, PPG
ADVERTISE
“PDR magazine is the gold standard
in the industry. For the retailer
audience, PDR Magazine is the right
vehicle to choose to promote your
products and brand.”
- Doug Lacina, Gemini Coatings
WITH PDR
“It works! There’s not a better
connection to our customers than
MAGAZINE?
PDR Magazine. PDR is where we want
to advertise our products!”
- Ray Heck, M-D Building Products/
Tower Sealants
*2018 PDR Magazine Reader Survey
ADVERTISING PROGRAMS Paint & Decorating Retailer | 2020 Media Kit
Delivering Value and Advertising Program Options for Any Budget
We know for a fact that frequency advertising delivers greater brand retention and more bang for your buck
than single issue buys. The reason that Paint & Decorating Retailer is used by so many manufacturers is
because we deliver the right audience at a great value!
Maximize Your Investment
PDR Magazine has advertising programs to help you get the most impactful exposure for your brands at
any investment level.
• New Advertiser Program – New to the magazine or new to the
industry - we have a plan that bundles upgraded ad sizes and
bonus ads Advertorial
XYZ Company | www.website.com
Company Logo Here
• Frequency Booster Plan – Add frequency to your existing ad Title Goes Here
schedule and you’ll benefit from frequency discounts, bonus Subhead Will Go Here
ads and premium ad placement I
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aut provid moditium sum dempore henihil ipitasi
• Hot Products Buying Guide – Showcase your new products in
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this annual issue
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• Paint & Decorating Show Issue – Make a big splash and reach
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Company Name: Soloreped mincipsandi de simporendis
simpor sit poreperum quiduci nossumquas et earum sam PDR: sed molorestias di nonseque sunte non nost exeris
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new buyers at the industry’s largest event
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ium re dolori que earis ea sumqui doluptatur rero estio serem quatenimint ut latiae labore nonsent perum fugiam
diosam, coribus.
• Seasonal Savings Opportunities – Bundle your ads together
fuga. Is erionem se eicil molorecti as as ea voluptaspiet et
omnimos suntur audaest ibusdae parcit autation.
PDR: sed molorestias di nonseque sunte non nost exeris Illias ex ernamus resequia corerem alictiam rernam
eatur si occus suntur? Porenimus si officid eliquib usaest nullab ilis is as delenis quo est, nusamenditae nonseque
offici rectur? dolorupta niae. Ut expeditates eos maximi, offictem eos
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around shows or around peak selling seasons and enjoy major
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ex experit imolores sitat quo te velit ipsum repta voluta erunt aut int ut maxim esto maio ium dunti soluptatiis
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omnimos suntur audaest ibusdae parcit autation. fuga. Namus et, officta erovit omnim quae ips
discounts
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am ipit voluptur, ut quosament estem ratem quaeratem. estem ratem quaeratem.
• Advertorials – Write your own content concerning new
10 August 2018 I PDR
products, trends or initiatives and submit to PDRA Editor - pairs
well with a traditional full-page ad
Take Advantage of Premium Positions
With an abundance of monthly content and regular features, there are plenty of premium positions available
throughout the magazine.
PAINT&DECORAT June 201
9 • pdra.o
• Covers
ING
rg
Published
• Front Cover Corner Peel-Back
by the Pain
t & Decorat
ing Reta
ilers Asso
ciation
• Opposite Monthly Columns
• Opposite Main Feature
• Opposite Product Coverage
Start W
• PDRA Now Section
Quality ith
• Belly Bands How to Ta
the Bene lk to Customers
fits of Hi
gh-Qualit About
• Tip-Ins y Paint
38
• Ride Along Inserts
Intermoun
tain
Paint Ce
nters 34
DO YOU KNOW
THE TOP FIVE
#1
REASONS
Provides me with
information on NEW
PRODUCTS*
#2 Keeps me up-to-date
on industry news*
RETAILERS
#3 Helps me better READ PDR
MAGAZINE?
manage my business*
#4
Includes articles
about other
successful retailers*
#5
Gives me examples of
new merchandising &
marketing ideas*
*2018 PDR Magazine Reader SurveyRATES & SPECS RATES & SPECS Paint & Decorating Retailer | 2020 Media Kit
Paint & Decorating Retailer | 2019 Media Kit
PRODUCTION GUIDELINES
FULL PAGE : 8.125” x 10.875”
BLEED SIZE: 8.375” x 11.125”
LIVE SAFETY: 7.625” x 10.375” 1/4 PAGE
(SQUARE)
3.375” x 4.875” FILE FORMATS
1/2 PAGE Preferred format is high resolution PDF
(VERTICAL) (300 dpi).
3.375” x 10”
1/2 PAGE
(ISLAND) MARGINS AND LIVE AREA
4.5” x 7.5”
Final Trim: 8.125” x 10.875”. Perfect bind.
Add 1/8” bleed (.125”) on any size that
bleeds. Keep live matter at least 1/2” (.5”)
from final trim to avoid copy or images
getting lost in gutter or too close to trim.
COLOR
1/6 PAGE All color, including photos, must be
1/3 PAGE (VERTICAL) 4-color CMYK. Convert any spot colors to
1/3 PAGE 2.125” CMYK. We cannot accept RGB.
(SQUARE)
(VERTICAL) x
4.5” x 4.875”
2.125” x 10” 4.875”
FONTS
2/3 PAGE
(VERTICAL): All fonts must be included with InDesign
4.5” x 10” or Illustrator files. We cannot guarantee
legibility of reverse type that is smaller
1/2 PAGE than 6 points.
(HORIZONTAL)
7” x 4.875”
IMAGES
All images should be high resolution
(300 dpi) and included with all design
documents. We cannot accept web
BACK COVER: Earned frequency plus 25% INSIDE COVERS: Earned frequency plus 20% images that have been manipulated to a
PREMIUM PLACEMENT: Additional 10% of earned frequency rate required to guarantee higher resolution.
placement.
WHERE TO SEND FILES
ADVERTISING DISPLAY RATES
Email: If file size is 5 MB or smaller, send
to brandi@pdra.org.
FOUR COLOR RATES 1X 3X 6X 11X
Dropbox File Exchange: For files larger
1 PAGE $5600 $4880 $4610 $4250 than 5 MB, go to www.pdra.org, click on
2/3 PAGE* 4470 4040 3820 3455 SEND FILES and follow the instructions.
1/2 PAGE ISLAND* 3400 3115 2965 2685
1/2 PAGE 2820 2685 2460 2265
1/3 PAGE 2220 1950 1885 1675
1/4 PAGE 1690 1605 1505 1370
1/6 PAGE 1340 1255 1170 1100 COMBO PACKAGES (Internet, Inserts, etc.)
Contact your sales rep at 800-737-0107
* 2/3 page and 1/2 island ads run exclusively with editorial. All advertising for rates.
rates are gross.
Publisher may hold advertiser and its agency jointly and severally liable SPECIAL POSITION
for all sums due and payable to publisher. All sums are due upon receipt.
Only full page or half page position
Services performed by publisher are non-commissionable. No cash discount.
guaranteed, Extra 10% of space charge.
Paint & Decorating Retailer is published monthly by
Paint & Decorating Retailers Association
1401 Triad Center Drive, St. Peters, MO 63376 | 800-737-0107
Visit us online at www.pdra.orgPaint & Decorating Retailer Magazine
1401 Triad Center Dr.
St. Peters, MO 63376
636.326.2636 | 800.737.0107
Fax: 636.229.4750
email: info@pdra.org
www.pdra.orgYou can also read
