Social Audio Major Players - News for Authors

Social Audio
Major Players

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MAIN PLAYERS

3 Things to Know About:
Clubhouse
LAUNCHED: APRIL 2020 / DAUS: 1.5 MILLION

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Meteoric rise and     Early adopters      Exclusive feel
fall (and rise?)      were particularly   The app was invite-
Downloads peaked      Black celebs and    only until just
March 2021 and        influencers. (The   recently, and they
have fallen rapidly   Root) The app’s     reported a waitlist of
since. But still      audience now        8 million. Was also
valued at $4B,        over-indexes with   Apple-only—Android
hiring rapidly—       Black users—        launched May 2021.
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more to come.         unique.

MAIN PLAYERS

3 Things to Know About:
Twitter Spaces
LAUNCHED: MAY 2021 / ALL 199M DAUS CAN LISTEN

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Contextual             Monetization       User feedback
integration            underway           They've already
Spaces is              Ticketed Spaces    upgraded several
integrated             and Tip Jar have   new features in
seamlessly into        already launched   the past few
the existing Twitter   as essential       months based on
experience.            elements of        user response.
                       Spaces.
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MAIN PLAYERS

3 Things to Know About:
Facebook Live Audio Rooms
LAUNCHED: JUNE 2021 / ALL 1.9B DAUS CAN LISTEN

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Full suite of          Verified users      Unique features
audio products         only                • Can invite to
FB full investing in   Right now, only       speak beforehand
audio, with Live       verified profiles   • Up to 50 speakers
Rooms, Soundbites,     can create a        • Can purchase and
podcast support,       room, but anyone      send “Stars”—puts
and standalone,        can listen (no        you in “Front Row”
Hotline                attendance limit)   • Can support a
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                                             nonprofit during

MAIN PLAYERS

3 Things to Know About:
Instagram Live Rooms
AUDIO-ONLY COMING SOON / APP DAUS: 500M

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Live Rooms—         Still in progress    Important for us
video right now     Will introduce the   Because IG is
In March,           option to turn off   such a major
launched Live       camera and do        book platform
Rooms with up to    audio-only rooms     and many
four people                              authors don’t like
(rather than two)                        to be on camera,
                                         this could be
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                                         valuable

MAIN PLAYERS

3 Things to Know About:
Spotify Greenroom
LAUNCHED: JUNE 2021 / LOCKER ROOM HAD 19K INSTALLS

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Acquired Locker    Don’t need a        Sports, music,
Room               Spotify account     and culture
Locker Room was    The two apps are    Right now most
a sports-focused   remaining           rooms are around
audio app that     independent for     sports and music,
Spotify acquired   now, but you can    but very early
back in March      link your logins.   days. (Just hired
and rebranded                          a Books &
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quickly                                Culture Editor)

MAIN PLAYERS

3 Things to Know About:
Reddit Talk
LAUNCHING Q3 2021

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Eager to partner      Will be           Launching beta
Because of our        contextual        with 11 specific
past success with     Talk will be a    subreddits
RPANs and AMAs,       feature that is   Including LGBT,
Reddit is eager for   integrated        Unresolved
us to be a launch     directly into     Mysteries, K-pop,
partner for Talk      subreddits        No Sleep, and
                                        Ask Historians
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MAIN PLAYERS

3 Things to Know About:
Fireside
BETA TESTING NOW

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Creator-first         Quality is key     Monetization
Co-founded by         They are           and recording
Mark Cuban,           currently          built-in
Fireside is pitched   onboarding VIP     Because Fireside
as the ”next-gen      talent to ensure   is focusing on
podcast platform.”    high-quality       providing value
All about doing       content.           for creators,
what’s best for                          these features
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podcasters.                              will be built-in.