Solon Mobility Task Force 1.20.2021
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Solon Mobility Task Force
1.20.2021
Solon Mobility Task Force Objectives
The purpose of the Solon Mobility Taskforce is to improve workforce mobility in Solon
to better connect great talent with great jobs and careers.
1) Assessing public transit
2) Explore public/private micro-transit solutions
3) Collaborate with our partners to determine if bus service should be
realigned or expanded to reduce travel time
4) Overlaying our data with the Solon Connects initiative to improve
safety and accessibility
5) Researching and recommending funding options for specific
workforce mobility improvements
Solon Mobility Task Force Agenda
Topic Presenter Time
Welcome
Meeting overview and update Angee Shaker, Director of Economic 6 minutes
Development – City of Solon
Workforce Mobility Data Brian Demers, Buxton 20 minutes
Solon Connects Update/Shelter Michael Mears, Senior Planner, 15 minutes
Placement Cuyahoga County
Discussion, RTA Pilot Transit Maribeth Feke, GCRTA, All 15 minutes
Program, RTA Real Time Data Tools
Next Steps for the Task Force Task Force 4 minutes
Solon Mobility Task Force Name Title Business Angee Shaker Director of Economic Development City of Solon John Busch City Engineer City of Solon Victoria Dever Planner City of Solon Yvette Hasan Social Worker City of Solon Tom Bennett Chamber President Solon Chamber of Commerce Alicia Booker Vice President of Manufacturing Technology Center of Excellence Cuyahoga Community College Brian Moran Global Talent Acquisition Manager Swagelok Kira Kabo Head of Workplace Design & Construction NestleUSA Sherrie Wright HR Manager Wrap Tite Mary Allen Manager at Access to Care Call Center Cleveland Clinic Autumn Russell Executive Director, Early College Early Career MAGNET Maribeth Feke Director of Programming and Planning GCRTA Michael Mears Senior Planner Cuyahoga County Planning Commission Adam Snyder Managing Director, Sector Partnership MAGNET
2019/2020 LABORSHED ANALYSIS
Copyright© 2014 Buxton Company. All Rights Reserved.
ENGAGEMENT OBJECTIVES
Solon, OH seeks a partnership to achieve the following objectives:
o Profile the workforce of the largest employers in Solon and identify where they are coming from.
o Identify a set of consumers who live in Solon but travel outside the city during the workday for
employment(out-commuters).
o Compare the key segments of the in-commuters to known Greater Cleveland Regional Transit Authority
ridership. This will help determine which segments are likely riders of public transit.
o These insights will drive discussions with Greater Cleveland Regional Transit Authority about gaps in service
coverage impacting Solon's ability to attract, retain, and transport workers from around the Cleveland
metropolitan area.
Buxton has developed the following solutions to ensure the engagement
objective is achieved:
o Profile summaries for the specified breakouts.
o GPS mobile device analysis of workers to Solon and zip codes they originate
from.
o Analysis of drive time trade areas for the specified breakouts.
7
7
GPS ANALYSIS METHODOLOGY
Copyright© 2014 Buxton Company. All Rights Reserved.
GPS ANALYSIS METHODOLOGY
Buxton identified GPS device users for the analysis during the time range of January
2019 through September 22, 2020.
Business rules were put in place to identify the users with high probabilities of being
employees based on a device’s trip origins, destinations, and patterns over time.
o Solon Residents are defined by having home locations inside the Solon city limits
polygon.
o Solon Out-Commuters are defined by having home locations inside the Solon city
limits polygon and work locations outside of Solon.
o Solon Laborshed is defined by mobile device place of work being a geofence
provided by Solon, OH and analyzed by Buxton.
o RTA riders are defined as being captured multiple times near a Solon RTA stop and
their place of work is a geofence provided by Solon, OH and analyzed by Buxton.
9
LABORSHED RESULTS
Copyright© 2014 Buxton Company. All Rights Reserved.OVERALL - GEOFENCES
The map below displays the geofences used in the analysis.
11OVERALL TRADE AREA
The overall laborshed typically travels up to 49 minutes to their place of work in Solon.
12OVERALL PROFILES
The profiles below show the distribution of Solon, OH workers and how they have changed with the
impacts of COVID-19.
Overall, 9 of 71 segments are
identified as dominant workforce
segments of Solon and make up 36%
of the workers.
13OVERALL DOMINANT SEGMENTS
The chart below shows the dominant segment comparison of workforce segments in Solon and
how they have changed with the impacts of COVID-19.
OVERALL
Segment Overall Pre-COVID 19 'March 2020 - September 2020
A04: Picture Perfect Families
B07: Across the Ages
C11: Sophisticated City Dweller
D16: Settled in Suburbia
D18: Suburban Nightlife
E20: No Place Like Home
F22: Fast Track Couples
I31: Hard Working Values
J34: Suburban Sophisticates
L42: Rooted Flower Power
O51: Digitally Savvy
S69: Urban Legacies
14OVERALL DOMINANT SEGMENT PERSONA
Overall Laborshed: Percent of
Dominant Segment Households Key Features Age Income Occupation Education Marketing (Engagement Channel)
Affluent
B07: Across the Ages 3.0% Multi-generational households 46 - 65 $100K+ Management or Technical Bachelor's & Graduate Degree Email, Social Media, or Direct Mail
Outdoor hobbies
Affluent
Management or
C11: Sophisticated City Dweller 4.2% Highly educated 51 - 65 $75K+ Bachelor's & Graduate Degree Email, Social Media, or Direct Mail
Professional
Nearing retirement
Young children
D16: Settled in Suburbia 3.1% Large households 36 - 50 $75K - $199K Management or Technical Bachelor's & Graduate Degree Email, Social Media, or Direct Mail
Tech apprentices
Multi-generational homes
Management, Sales, or
E20: No Place Like Home 4.0% Tech apprentices 19 - 24, 31 - 35, 51 - 65 $50K - $150K Some College or Bachelor's Degree Social Media or Direct Mail
Blue-Collar
Large households
Comfortable spender
Sales, Technical, or Blue- Some College or Bachelor's &
F22: Fast Track Couples 3.7% Active lifestyles 25 - 35 $75K - $199K Text or Television
Collar Graduate Degree
Tech-savvy
Multi-generational households
High School Diploma or
I31: Hard Working Values 4.3% Middle class comfort 36 - 50 $50K - $99K Admin, Technical, or Blue-Collar Social Media or Direct Mail
Some College
Union workers
Financially secure
J34: Suburban Sophisticates 5.2% Established homes 66 - 76+ $25K - $99K High School Diploma Professional - At or Near Retirement Direct Mail
Avid newspaper readers
Ambitious
O51: Digitally Savvy 5.9% Single adults 19 - 35 $25K - $75K Some College Sales or Blue Collar Radio or Text
Eager to spend
Modest budgets
Some High School or High
S69: Urban Legacies 3.0% Impulse shoppers 51 - 65 Less than $50K Office & Admin Support Television or Radio
School Diploma
Lower value housing
15OVERALL ORIGINS
The map below displays the zip codes in which employees are sourced.
16GREATER CLEVELAND REGIONAL
TRANSIT
AUTHORITY RIDERS
Copyright© 2014 Buxton Company. All Rights Reserved.PUBLIC TRANSIT INDEX Methodology • Buxton identified GPS device users for the public transit analysis during the time range of January 2019 through September 22, 2020. • A small radius geofence was created for each of the Solon, OH RTA stops. • Mobile devices which were captured multiple times within the RTA stop radius were assumed to be public transit riders. • These riders were then linked with their place of work to determine the group of riders using the RTA to commute to one of the analyzed businesses within Solon. • Using an average of 100, an index was created comparing each household segment’s presence as an RTA rider compared to the overall Solon, OH Laborshed worker. • A higher index is interpreted as having a higher likelihood of using the RTA for workplace commute purposes. 18
PUBLIC TRANSIT INDEX Segment Transit Index Overall Laborshed %
P57: Modest Metro Means 461 0.1%
K39: Metro Fusion 308 0.1%
E19: Consummate Consumers 288 0.7%
Results
P59: Expanding Horizons 231 0.2%
S71: Modest Retirees 213 1.1%
• The index listed only includes in-
D18: Suburban Nightlife 195 3.0%
O52: Urban Ambition 193 2.6%
commuters to Solon in which their S69: Urban Legacies 192 3.0%
workplace is also in Solon.
A05: Couples with Clout 175 1.5%
R67: Passionate Parents 164 1.9%
• No out-commuters in Solon are part
Q62: Enjoying Retirement 163 0.7%
A02: Platinum Prosperity 150 1.8%
of the analysis as there was an A04: Picture Perfect Families 143 3.0%
extremely small sample size of Solon
O50: Full Steam Ahead 142 0.5%
G24: Ambitious Singles 140 1.4%
residents using the RTA to commute B09: Family Fun-tastic 136 1.4%
to work. A01: American Royalty
D16: Settled in Suburbia
127
126
2.1%
3.1%
• Overall Laborshed % is included to
H29: Destination Recreation 115 0.7%
N48: Rural Southern Bliss 115 0.7%
determine the segments with a high G25: Urban Edge 115 0.3%
transit index and significant Q64: Established in Society
O54: Influenced by Influencers
109
106
1.4%
2.2%
presence in Solon’s employee O55: Family Troopers 106 1.1%
base. F22: Fast Track Couples
I31: Hard Working Values
105
100
3.7%
4.3%
O51: Digitally Savvy 99 5.9%
L42: Rooted Flower Power 94 2.9%
F23: Families Matter Most 92 1.3%
B07: Across the Ages 90 3.0%
19GREATER CLEVELAND RTA RIDERS &
SOLON ROUTE EXAMPLES
Copyright© 2014 Buxton Company. All Rights Reserved.D18: SUBURBAN NIGHTLIFE – 3.0% 21
D18: SUBURBAN NIGHTLIFE 22
D18: SUBURBAN NIGHTLIFE 23
D18: SUBURBAN NIGHTLIFE 24
D18: SUBURBAN NIGHTLIFE 25
P57: MODEST METRO MEANS – 0.1% 26
P57: MODEST METRO MEANS 27
P57: MODEST METRO MEANS 28
P57: MODEST METRO MEANS 29
E19: CONSUMMATE CONSUMERS – 0.7% 30
E19: CONSUMMATE CONSUMERS 31
E19: CONSUMMATE CONSUMERS 32
E19: CONSUMMATE CONSUMERS 33
E19: CONSUMMATE CONSUMERS 34
BUSINESS INQUIRY
Is public transportation currently available between Brookpark and Solon?
If not, that is a route that would help an employee of our business.
Christine M. Cook
Vice President
Guard1 by TimeKeeping Systems
30700 Bainbridge Road
216-595-1057
CCook@guard1.com
35I31: HARD WORKING VALUES – 4.3% 36
I31: HARD WORKING VALUES 37
I31: HARD WORKING VALUES 38
MOBILITY TASK FORCE
The intent of the ‘Solon Connects’ Plan is simple:
build safer and stronger pedestrian and bicycle
connections between existing civic, commercial,
and open space assets to create safe and beneficial
active transportation options for everyone.NEAR-TERM LONG-TERM
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CURRENT CONDITIONSAdd Sidewalks
107 Miles of Streets with no sidewalk or
missing / incomplete sidewalks
107 MILES NEEDED FOR 100% COVERAGEAdd Sidewalks
Sidewalk Focus Areas
Prioritize streets with higher speed limits, crashes, Level of
Traffic Stress, and traffic volumes
Prioritize first-mile / last mile streets that provide access
to transit stops and job centers
Prioritize streets that provide access to key destinations
schools, parks, and entertainment
Prioritize streets that local residents and leaders identify
as key to improving links
SIDEWALK PRIORITIZATIONAdd Sidewalks
38 Miles of Sidewalk in Priority Network
KEY ROUTES:
• Solon Road
• Aurora Road
• Liberty Road
• Harper Road
• Cannon Road
• Bainbridge Road
38 MILES OF NEW SIDEWALKS IN PRIORITY NETWORKAdd Bus Shelters
Route 41 - Existing Shelter & Aurora & Mulberry
Locations For New Shelters (On & Off Activity):
1. Cochran & Carter - (48 & 71)
2. Cochran & Aurora (48 & 46)
3. Solon & Davis Industrial (20 & 55)
4. Solon Road & Station (21 & 43)
5. Cochran & Solon (23 & 20)
6. Aurora & Camp Industrial (17 & 28)
GOAL OF ONLY 10 MINUTE WALK TO HIGH FREQUENCY SHELTERSAdd Amenities ADD ART AND AMENITIES - CITY OWNED RIGHT OF WAY IS VALUABLE PUBLIC SPACE
RECOMMENDATIONS: EVALUATE
Explore New Policies & Procedures
Survey New Technology
Develop a webpage dedicated to bike and Partner with business and/or organizations to
pedestrian projects and events in Solon test a pilot a bike and/or scooter share program
Explore the creation of first mile/last
mile ride sharing or shuttle service to Use online tools, maps, or phone apps,
connect people to jobs to allow residents to report issues.
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