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APRIL/MAY 2018
                                                         ISSUE 275

South Africa
‘flush with
opportunity’
– VIRGIN ATLANTIC
                                           Seychelles
                                            campaign
                                        boosting sales

                          “Many shipping lines
                             missed the boat”

    THE MAGAZINE FOR SOUTH AFRICAN TRAVEL PROFESSIONALS.
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comment

                                 Publisher’s Notebook

                                 T
                                                he first budget of the Ramaphosa era didn’t do           That will not only stabilise the currency but lift the sentiment
                                                the domestic and inbound tourism industry any            so crucial in motivating, particularly leisure, travel.
                                                favours, even though the new president had em-
                                                phasised the importance of tourism – inbound,            As we head towards mid-year, the prognosis for foreign travel is
                                                that is – to the economy and job creation in his         significantly more encouraging than at the start of 2018.
                                                acceptance speech.

                                 Domestic tourism will feel the heat from the increase in VAT
                                 and the large jump in the fuel levy, a favorite and easy target for
                                 government, which will particularly hit short-break business
                                 and boost prices of products and services across the economy.
                                 And, as prices rise, the collection of VAT, of course, increases,
                                 regardless of the additional percentage.

                                 Suppliers are caught between a rock and a hard place as domes-
                                 tic suppliers feel the pinch and a worrying number of foreign
                                 visitors are commenting on the perception that South Africa, a
                                 long-haul destination, is becoming much more costly relative to
                                                                                                                          “I just received this on my
                                 packages available to international competitor destinations.
                                                                                                                          desk and absolutely love
                                 Outbound travel, however, has benefitted from the Ramaphosa
                                                                                                                          the new format!”
                                 effect on business confidence and the resultant strengthening                            – Theresa Szjewallo, The
                                 of the rand. Substantive measures to address corruption, gov-                            Travel Corporation MD
                                 ernance and incompetence should continue to build confidence
                                 and investment.
22722 OLD FRIENDS YOUNG TALENT

                                 Bidvest Car Rental invites you to go out and explore the beauty of Southern Africa,
                                 whenever you can. With our premium service in 120 locations, we’ve got you
                                 covered, wherever the road takes you.                                                                           Car Rental
                                            www.bidvestcarrental.co.za • reservations@bidvestcarrental.co.za • Call 086 101 7722      Because every minute counts.
South Africa 'flush with opportunity'- VIRGIN ATLANTIC - "Many shipping lines missed the boat" - Convert your PDF into a ...
44553
                                                                                                               Cover image:
                                                                                                               Virgin Atlantic 787

                                                                    INSIDE
                                                                                                          More benefits for

                                                                                               7       travel agents are in
                                                                                                         the pipeline, says
                                                                                                         IATA’s regional VP.

                                                            Seychelles is grow-

                                                                                           16
                                                            ing its South Africa
                                                            business through
                                                            effective trade
                                                            initiatives.

                                                                                                         Lufthansa’s Direct

                                                                                           18          Connect avoids the
                                                                                                              controversial
                                                                                                       distribution charge.

Travel extraordinary
                                                            What may seem
for business or leisure, fly Airlink direct from

                                                                                           22
                                                            best value could be
Johannesburg, Cape Town, Durban and                         false economy, says
Livingstone to Nelspruit KMIA, capital city of              British Airways’ Sue
Mpumalanga, and travel onwards to the Kruger                Petrie.
National Park. Nelspruit KMIA further connects
you to Vilanculos, gateway to the Bazaruto
and Benguerra islands.
                                                           Editorial Director | John Wardall
                                                           john@tir.co.za

flyairlink.com   @fly_airlink   Fly Airlink                Managing Editor | Sarah Cornwell
                                                           sarah@tir.co.za
                                                                                                   Head Office
                                                           General Manager/                        9 Ruby Terrace, Noordhoek 7979
                                                           Ad Director| Dominic Wardall            PO Box 745 Noordhoek 7979
                                                           dominic@tir.co.za                       Cape Town
                                                                                                   Tel: +27 21 789 0053
                                                           Contributors
                                                           Richard Holmes                          Printing | Formeset Printers
                                                           Kate Els                                © TTG Southern Africa 2018
                                                           Shannon Latimer
                                                                                                   Publisher | TTG Southern Africa CC
                                                           Administration | Nerina Nicholson       Reg no: 1995/030913/23

                                                           Accounts | Brenda Smith                 www.tir.co.za
                                                           accounts@tir.co.za                      @TIR_SA
South Africa 'flush with opportunity'- VIRGIN ATLANTIC - "Many shipping lines missed the boat" - Convert your PDF into a ...
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ASSOCIATIONS

The survival of your business
depends on being compliant
By Otto de Vries, Association of Southern African Travel Agents CEO
IT is getting harder, not easier, to work in travel. And in 2018, it   collecting, handling and storing a customer’s data. ASATA has
is all coming to a head.                                               urged owners and managers to enroll staff in the association’s
  The gentle warnings South Africa’s travel sector received over       training initiatives as part of the ASATA Professional Pro-
the past few years to comply with PCI DSS - Payment Card               gramme so that they can assist in essential compliance.
Industry Data Security Standard – and PoPI – Protection of               Failure to do so may result in a fine, arrest or, worse, the clo-
Personal Information Act – have now become red alerts.                 sure of one’s business.
  The travel industry is working hard to become compliant, but           Whether you are ready or not, PCI DSS and PoPI will be the
a recent PCI DSS readiness survey conducted among members              new normal in the very near future. ASATA’s role is to help get
of ASATA indicated that fewer than 40 percent of those polled          all relevant staff on board and to embrace the opportunities
admitted they would be compliant by IATA’s March 1 deadline.           that come with compliance.
  The industry recognises that both PCI DSS and PoPI make                Let’s work together to position ourselves even more as con-
business sense. That these are necessary additions to the travel       sumer-friendly and the champions in protecting our customers
landscape and are there to protect our customers, our employ-          from data breaches and fraud.

                                                           “The gentle warnings South
                                                           Africa’s travel sector received
                                                           over the past few years… have
                                                           now become red alerts.”
                                                           Otto de Vries, ASATA

ees and travel companies. Compliance further enhances the
unique selling proposition of travel companies; we look after
our customers’ privacy and data because we are compliant and
so you should trust us with your business.
  Our very survival depends on our ability to adopt responsible
data protection and privacy practices, in an environment where
fraud – both internal and external – becomes a greater threat
every day.
  The whole premise behind PCI DSS is to protect card data
from hackers and thieves. Under the new standard, scribbling a
customer’s credit card details on a post-it note would no longer
be acceptable. Collecting, storing, using and discarding data                   INTERNATIONAL ASSOCIATIONS
becomes something that must be done in a secure and safe way.
And it is the same when it comes to PoPI.                                      Following the news that Hilton is to follow Marriott
  ASATA recognises its role in supporting the travel industry to               International to reduce agency commissions from 10
comply with local and international legal and industry require-                to seven percent on October 1, the American Society
ments and will be rolling out a series of workshops and webi-                  of Travel Agents expressed disappointment over the
nars tackling the topics of PCI DSS, POPI, data security and                   devaluation of the relationship and made a veiled
fraud, providing expert advice to help members prepare their                   threat that it intended to defend the role of travel
businesses for this new reality. Along with these webinars and                 agents by highlighting suppliers, whose business
workshops will come resources with tips and frequently asked                   practices recognise agents’ value. This was happen-
questions that can be used as a handy reference by travel firms                ing, the association said, at a time when consumer
re-engineering how they store and use data so that they ensure                 usage of travel agents was on the rise in the US. It
100 percent compliance.                                                        is also to raise concerns over supplier consolidation
  The onus to comply rests not only with the owner or manager                  with the government.
of a travel business. It falls on every staff member involved in
6 Travel Industry Review | April/May 2018
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ASSOCIATIONS

New technologies will transform
the passenger experience
By Muhammad Al Bakri, Regional Vice President, Africa & the Middle East,
International Air Transport Association
                          THE PACE of technological change            reference numbers and documents when they travel.
                              is accelerating. Over the last few
                                 years the travel experience has      Artificial Intelligence
                                   become more efficient thanks       Artificial Intelligence is already being embraced by the industry
                                    to new technologies such as       to improve the passenger experience.
                                     mobile internet, artificial        14 percent of airlines and nine percent of airports use
                                     intelligence, virtual reality,   Chatbots with AI technology to communicate effectively with
                                     big-data, internet of things     passengers.
                                     and biometrics. Many more          AI allows simple queries to be handled swiftly, freeing
                                    benefits are yet to be real-      up customer service professionals to tackle more dif-
                                   ised, benefitting travel agents,   ficult issues effectively. AI has the potential to revolu-
                                 their customers and the air-         tionise travel by providing access to a 24-hour personal
                              lines. In 2018 the following new        travel assistant able to predict travel choices, knows
                          technologies will continue to trans-        preferences and can create the package.
                      form air travel:
                                                                      Blockchain
                      Biometric technology                            Few technological innovations have
                      A seamless experience through the air-          received as much interest in the past few
                      port terminal could soon be a reality.          years as Blockchain.
                      IATA’s One ID project, with face, iris, or        Although this ingenious secure pay-
                      fingerprint recognition will provide the        ment mechanism came to prominence
                      key. One ID creates a match between a           through the recent trading surge in
                      unique biometric characteristic, a passen-      cryptocurrencies, it is unquestionably
                      ger’s passport and flight booking. Passen-      an invention with immense potential for
                      gers can then proceed through terminal          widespread application and one IATA
                      checkpoints, without having to show trav-       believes offers benefits for passengers
                      el documents.                                   and airlines.
                        Although a number of African countries          Blockchain technology has the ability to
                      and airports are adopting biometric tech-       make payments faster and more efficiently and
                      nology and Dubai Airport is pioneering          IATA is exploring how it can be adopted.
                      the use of One ID facial recognition to           From the moment you search online for a ticket to the
                      improve traffic flows.                          time of arrival, the airline is just one of around 26 business
                                                                      partners involved in the aviation chain. Every partner in that
Airline New Distribution Capability                                   chain takes a profit margin.
and ONE Order                                                           Apart from reducing the costs, advantages include greater
New Distribution Capability will address the gap between how          transaction speed, resilience, and protection from fraud, since
an airline displays its products and services on its own website,     the parties involved in the transaction are no longer relying on
versus what it can do in the systems used by most travel agents       a single third party as an intermediary.
and online travel sites.
  These are largely based on pre-internet technology dating           Remote sensing technology
back to the 1970s. They are not capable of easily supporting the      To increase passenger comfort and reduce the risk of turbu-
rich content you find on websites.                                    lence-related injuries, IATA is developing a turbulence-sharing
  NDC is closing this gap through the development of XML-             information platform containing real-time, turbulence reports
based (internet language) data transmission standard for              in collaboration with global airlines and remote sensing technol-
communications between airlines and travel agents. Consum-            ogy to make turbulence avoidance better.
ers will benefit from greater transparency and the ability to           In total, these new technologies will transform the passenger
compare offerings between airlines, as well as to personalise         experience. However, government regulation, resistance to
their purchase.                                                       change and cyber security challenges are issues that threaten
  ONE Order builds on advances made possible by the NDC. It           the speed of development.
will result in the gradual disappearance of multiple reservation        But, inevitably, the passenger journey of the future will look
records associated with a ticket, as well as the e-ticket itself,     very different from today.
and any other documents for optional services.
  This will be replaced by a single reference Order, just like
you get when you order a product from an online retailer. As a
result, travellers will no longer need to juggle between different           *Some submissions edited due to space restrictions.
                                                                                                 Travel Industry Review | April/May 2018 7
South Africa 'flush with opportunity'- VIRGIN ATLANTIC - "Many shipping lines missed the boat" - Convert your PDF into a ...
ASSOCIATIONS

               SATSA urges collective action
               By David Frost, Southern Africa Tourism Services Association CEO
               THE LAST two years have been phenomenal for inbound tour-             These include: the potential benefits of adventure tourism;
               ism, with overseas arrivals growing 18 percent in 2016 alone.         compliance around animal interactions and using that as a
               Have we done anything differently, that we can directly link to       positive marketing tool; and dealing decisively with safety and
               that growth? The answer is no. We still have obstacles that are       security issues.
               self-inflicted, for example unabridged birth certificates, visa         Adventure tourism is one of our underrated hidden gems.
               regulations, and vehicle licensing.                                   The percentage of 2016 arrivals from our key source markets in
                 In 2017, overseas arrivals slowed to seven percent. Even more       Europe and North America between 18 and 34 average at 39 per-
               concerning is when we segment the growth by quarter, the              cent, the generation keenest on bungee jumping, sky-diving and
               seven percent growth has all occurred in the first six months.        hot air ballooning. We need to unlock the immense offering we
               The second half of the year shows growth of 4.5 percent and key       have and position South Africa as a sought after adventure des-
               markets like the UK are now experiencing negative growth.             tination, as opposed to tourists coming for a leisure holiday and
                 Added to these are ongoing issues around rate-related chal-         happening to include some adventure activities. The great thing
               lenges with SANParks and Ezemvelo Wildlife. The one percent           about adventure tourism is that most of it happens outside of
               increase in VAT has brought its own issues, [such as] how this        bigger cities. It is rural, immersive; and it is job creation.
               extra cost is absorbed through the traditional channel. Added           We also need to raise the profile of the importance of tourism
               to these, the water crisis, listeria, and the land issue have given   in the economy. The good news is that we have a minister who
               rise to perception issues. The danger is that collectively these      listens and a great crowd at South African Tourism. The private
               issues may result in South Africa being seen as a destination         sector relationship with SAT needs to be taken to a level where
               that is difficult to do business with. Operators in key outbound      private sector input is sought at the inception of market strate-
               markets may even shift their resources to competitor destina-         gy development.
               tions.                                                                  The SATSA conference takes place in Port Elizabeth from
                 It is then incumbent on us as the tourism collective – both         July 23 – 25, and the theme is ‘Transforming Geographical
               the private and public sector – to get back onto a competitive        Spread’. The association urges input on any suggested panel
               footing. This entails dealing decisively with the ‘own goals’ and     discussion topics and speakers so that we can continue being
               taking advantage of key opportunities that remain untapped.           proactive in the interests of our industry.
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Supporting you towards
                                                  PCI DSS compliance

  MARCH

    01
   2018
 DEADLINE

           The PCI DSS deadline is fast approaching
                       Are you ready?
Any IATA agent that accepts credit card transactions against its own merchant agreement
or issues Billing and Settlement Plan (BSP) card transactions will fall under the PCI DSS
compliance obligations.
Compliance requirements differ from agency to agency and are determined by several
factors including the financial institution, card brand, size of the business and number of
transactions.
Travelport is serious about data security, so to help facilitate your continued compliance
we can assist you towards PCI DSS compliance from a GDS point of view, the agency is
responsible for their own compliance in respect of their business processes.. Should you
require assistance with the overall process we have partnered with SecurityMetrics a leading
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NEWS

ASATA plans innovation summit                                                                          Research for ASATA’s first
                                                                                                       Travel Index market study
                                                                                                       was concluded in March,
THE ASSOCIATION of Southern African                   Topics included in the innovation summit         which will determine the size
Travel Agents has cancelled its annual member       will focus on changes in distribution and the      and state of South Africa’s
conference in favour of an innovation summit.       sourcing of content.                               travel sector. Results are
The event will now be held in the second half         Chief Executive Officer Otto de Vries com-       still expected. Retailers have
of the year, most likely September, in Johan-       mented: “We are hoping to share a bit of an        for years called for reliable
nesburg.                                            idea about where the world is going. We are        data showing the size and
  The member conference was originally              living in the golden age of travel. Never before   potential of the market and
scheduled to coincide with World Travel Mar-        have so many people chosen to travel and that      the number of corporate and
ket Africa in Cape Town this month.                 number is growing.”                                leisure trips taken annually.

IATA agencies worldwide
affected by PCI DSS
compliance
TRAVEL agencies ticketing through BSP, must be able to prove
PCI DSS compliance or risk having their customer card pay-
ment method suspended.
  The International Air Transport Association has provided
agencies with a PCI DSS wizard to assist with step-by-step
instructions. Travelport and Forgenix also have self-assessment
tools available.
  ASATA said there were approximately 60,000 IATA agencies
worldwide which are subject to the new rules.                        E Preferred Hotels & Resorts CEO Lindsey Ueberroth and
  At a recent regional meeting in the Western Cape, ASATA            Executive Vice President Saurabh Rai visited the Boschen-
Chief Executive Officer Otto de Vries commented: “I think            dal Farm Estate near Cape Town, one of its local properties,
IATA wants to see us all working towards compliance. Don’t           during a nine-city tour to mark the group’s 50-year anniver-
drop the ball… [and] don’t send emails with credit card details.     sary. There is a year-long campaign to mark the anniversary
It is not only PCI DSS but POPI (the Protection of Personal          and expand the group’s profile in the South African travel
Information Act) that is going to be expected of you by law.”        trade. Preferred is to add more properties in Africa. Johan-
 Travel agents will have less than one year to comply with POPI      nesburg is a priority market.
requirements once that Act has been signed.

                                    Airlink suspends                 ASATA to relaunch
  Eurowings                         PTA – CPT                        Young Professionals
  won’t be                          AIRLINK will keep its Preto-
                                    ria – Cape Town route, to be     THE ASSOCIATION of Southern African Travel Agents plans

  back                              suspended on May 8, under        to revive its Young Professionals in Travel Programme before
                                    review.                          the end of the year. It will focus on ongoing skills development
                                      The airline blamed oper-       and target Travel Management Company employees under the
  EUROWINGS’ Cape                                                    age of 35.
  Town – Cologne service            ational constraints and the
                                    poor state of the economy for      Networking events will keep young industry associates “ex-
  will be suspended in                                               cited about a future in the travel industry”, said Monique Diez,
  October, at the end of            the suspension and said losses
                                    were compounded by cut-          who will be running the programme for ASATA.
  the European summer                                                  “The key focuses will be transformation and personal growth,
  season.                           backs in government travel.
                                                                     which also supports ASATA’s training strategy. Transformation
    One weekly flight to                                             in middle to senior management is vital and members will gain
  and from Cape Town                WTM Africa                       value…”
  was introduced for the
  first time in October last        adds investors’                    ASATA is also in the process of registering its first qualified
                                                                     Travel Practitioners, part of the ASATA Professional Pro-
  year.
    Eurowings also                  forum                            gramme, which is a broader campaign to promote professional-
                                                                     ism and continuous skills development.
  currently operates into           WTM Africa introduced a            A Travel Professional (TProf) designation will be open for
  Namibia.                          Tourism Investors’ Forum         registration in due course. ASATA said it would work with
                                    this month in Cape Town, to      members to develop a supporting curriculum for a third desig-
                                    explore growth opportunities     nation, Certified Travel Professional (Cert. TProf), which will
                                    for tourism.                     also include an assessment.
10 Travel Industry Review | April/May 2018
gallery

                                                                   E World Leisure Holidays Sales Manager Lesley Smith took
E Silversea’s Silver Cloud, in its first season since being
                                                                   top eTravel consultants on a Mauritius educational. Pic-
converted as an expedition ship, recently stopped in Cape
                                                                   tured (l to r) with Bobbi Ghoora from Shanti Maurice: Joanna
Town after completing the Antarctic leg of its current voy-
                                                                   Hutchison, Tidal Travel; Annolet Eybers, Travelexec; Jenni-
age. Conrad Combrink, Silversea Cruises Senior Vice Presi-
                                                                   fer Kutlu; JMC Travel; Isobel Siegel, Bel Aire Travel; Melenie
dent Strategic Development Expeditions and Experiences,
                                                                   Sansovini, EQ Travel; Kim Muller, Focus on Travel; Julia
said bookings or its first expedition voyages had exceeded
                                                                   Dijkhuis, MD Travel; Alison Van Niekerk, Essential Travel and
expectations and 75 percent of passengers were first-time
                                                                   Sandra Meyer, Time2Travel.
clients, “illustrating the level of demand for a proper luxury
expedition experience”. Silversea now has four expedition
                                                                                                  H The Club Travel Group
ships and, after the success of the Silver Cloud’s conversion,
                                                                                                  launched a new version of
Mr. Combrink said it is considering converting its Silver
                                                                                                  its Ourweb intranet. Users
Wind to ice class for expeditions. Pictured onboard: Michelle
                                                                                                  can interact by rating, com-
Bergset, Area Leader Flight Centre Travel Group; Sean Hough,
                                                                                                  menting and bookmarking
leisure travel specialist; Gaynor Neill, Cruise Vacations; Vicky
                                                                                                  articles and webinars. Spot-
Steinhardt, Product Manager, Pentravel and Chad Le Hello-
                                                                                                  prize winners on launch day
co, Creative Director, The Hello Co.
                                                                                                  included Senior Ticketing
                                                                                                  Consultant Nqabakazi
                                                                                                  Simelela, pictured left.

F A group of local travel agents visited all Beachcomber
Mauritius resorts during a recent educational. Pictured: Le-
mencia (Katja) van Niekerk, Pentravel Clearwater; Fernanda
Maria Linder-Haber, Flight Specials Welkom; Wildi Smit, Pro-       F Pictured at the Radisson Blu Granger Bay in Cape Town,
corp Travel and Tours; Shandri Viljoen, XL The Travel Profes-      Jackie Adami (left) and Jane Davidson from Development
sionals; Vladi Wessels, Beachcomber Tours; Anel Mammoszer          Promotions with Nick Wilkinson, Norwegian Cruise Line VP
(van Schalkwyk), XL Flight Specials Centurion; Maria Cristina      and Managing Director UK & Ireland, MEA. Mr. Wilkinson
Singleton, Travel2U; Lize-Marie Greyvenstein, Flight Centre        hosted 100 travel agents at Gate 69, with a focus on the
Associates; Lee Swan, Flight Centre Associates and Deborah         line’s new ship, Norwegian Bliss and ‘floating resort’ prod-
Smith, Vacation Station.                                           uct concept. See page 21 for details.

  F At Air Mauritius’ recent year-end awards evening, Flight
  Centre Travel Group was named Top Market Share Partner
  and Beachcomber Tours Top Performer overall. Pictured (l
  to r): Wouter Nel, Air Mauritius Sales & Marketing Manager
  with Vito Polo, Carolyn Dreyer and Silvana Polo, Beach-
  comber Tours; Shiv Koonjoo, Air Mauritius; Enid Maullin;
  Joanne Visagie and Pete Munro with (front) Terry Munro
  and Ettienne Walters, Beachcomber Tours and Carla Da
  Silva, Air Mauritius.

                                                                                           Travel Industry Review | April/May 2018 11
AIRLINES

       Virgin prioritises
       Johannesburg route
       Capitalising on SAA’s cutbacks, Virgin says South Africa is ‘flush with opportunity’

by Sarah Cornwell
WITH an increased schedule from South Africa and an increase        duction], it gave us a chance to revisit the route,” Ms. Gericke
in premium cabin capacity, Virgin Atlantic is to grow connect-      said.
ing business over London. The trade is key to making that             Arriving at 05h40 local time, the additional service will be the
strategy work, through corporate business and new economy           first Heathrow flight to land each morning “making it perfect
ticket categories geared for the leisure market. In terms of its    for business travellers or those with onward connections to the
size, Virgin puts more of its resources into South Africa than      rest of South Africa and greater Africa”. Flights to London have
any other major international airline.                              been timed to enable customers to easily connect onto flights
  A second daily service between Johannesburg and London            with Virgin Atlantic and Delta to over 200 US destinations.
Heathrow will be added from October, operated by an addition-         New York is rated the most popular connecting destination
al Boeing 787-9 aircraft. It will mean 188,000 more seats on the    out of Heathrow, with a flight every two hours, and there are
route each year.                                                    other good connections to the US East Coast. Virgin also sees
  Liezl Gericke, Head of Middle East & Africa for Virgin Atlan-     opportunity to grow connecting business to Edinburgh and
tic, said there was already not enough capacity in Upper Class      Aberdeen.
to meet demand.                                                       ACSA’s Chief Operating Officer, Fundi Sithebe, commented:
  “The reality is, South Africa is a market that is doing very,     “OR Tambo International Airport... stands to benefit from
very well for the business. Just considering what is happening      these additional seats at such a critical moment where airlines
in our country at this moment in time, we feel extremely excit-     are looking at capacity rationalisation as global oil prices are
ed about what is to come. Business confidence is looking very       surging.
strong… The [increase] is hugely meaningful. This is the only         “Moreover, with over a third of North American travellers
route in the world that we have a double service.”                  connecting through European gateways to/from Southern Afri-
  There are also three new ticket types in economy: Economy         ca, the additional flight will enhance Virgin Atlantic’s transat-
Light, Economy Classic and Economy Delight.                         lantic connectivity and attractiveness with its partners.”
  The new flights will offer 36 Economy Delight seats on each         By the end of this year, Virgin will operate a fleet of 13 Boeing
service, with priority check-in and boarding, free seat selection   787-9 aircraft, including the two to South Africa and four new
and 34-inch extra legroom seats.                                    A330-200s have been acquired for expansion.
  Virgin has leased its second slot from South African Airways,       “The only new route is technically Johannesburg, but we are
which reduced frequencies in a bid to stem losses earlier in the    repositioning aircraft on other routes… ramping up service to
year.                                                               other cities”. However, new international routes are “always,
  “We have actually capitalised… When SAA announced its [re-        always in planning”.

12 Travel Industry Review | April/May 2018
airlines

E Virgin Atlantic has introduced three new economy ticket        E There will be 36 Economy Delight seats on each service,
types: Economy Light, Economy Classic and Economy Delight,       with priority check-in and boarding, free seat selection and
in line with customer preferences.                               34-inch extra legroom seats.

New service will boost connections
VIRGIN Atlantic’s double-daily schedule will cater for demand      Along with the new economy ticket types, Premium Economy
and boost connecting business across London, but there is also   has been rebranded Premium. The cabin features a different
untapped opportunity for through business from other parts of    seat, recline and separate meal service.
the region.                                                        Volumes out of Johannesburg and Dubai are boosted by
  Liezl Gericke, recently promoted to Head of Middle East &      behind traffic but there are several
Africa, said the airline would work directly with TMCs to fill   SADC countries on the airline’s
the extra seats but “Johannesburg to London fills… very quick-   radar.
ly. Having an additional flight will give us far more through-     “Zimbabwe does well
fare opportunities. Any other regional opportunities we have     for us, Zambia, Malawi…
seen, we haven’t been able to take… Think of all of the beyond   Namibia is an opportunity
points.”                                                         market for us. Through
  Ms. Gericke explained Johannesburg was consistently one        traffic is difficult for
of the airline’s top-performers. “And that’s on the entire       Lagos [as] the airport
network… We are not saying it is going to be easy to sell two    is limited and can’t take
aircraft; but we feel very confident.”                           transit traffic.”

                                                        “The Johannesburg route never runs at
                                                       less than 90 percent capacity, and that’s
                                                     all cabins. By aviation standards, that is a
                                                                           little bit unheard of.”
                                                                                     Liezl Gericke

                                                                   “At the moment, the Johannesburg route never runs at less
                                                                 than 90 percent capacity; and that’s all cabins. By aviation
                                                                 standards, that is a little bit unheard of. We simply don’t have
                                                                 enough seats for our TMC and corporate customers, and that is
                                                                 both ways, inbound and outbound.”
                                                                   Virgin’s new economy products and WiFi roll-out, now avail-
                                                                 able fleet-wide, is part of a £300-million investment programme
                                                                 and product strategy.
                                                                   “Each market is quite unique. Nigeria is a very, very, very
                                                                 strong performing market for us but it is a complicated trading
                                                                 environment… [Problems with] repatriation of funds is rearing
                                                                 its head in certain markets.”
                                                                   A return to Cape Town was being assessed on an ongoing
                                                                 basis, she said.
                                                                   “Johannesburg is quite opportunistic. It is a market we love
                                                                 and are deeply passionate about.”

                                                                                          Travel Industry Review | April/May 2018 13
destination

  Affordable fares boost South America
  LATAM has extended its South Africa schedule to five weekly        the opportunity to stop over en route, particularly in Istanbul.
  flights between Johannesburg and São Paulo throughout the            Rio and Buenos Aires are top sellers for leisure and São Paulo
  winter season, adding more capacity and affordable fares.          for VFR and business travel.
    The airline has connections to 120 destinations in Latin           He said more destination awareness, particularly from tourist
  America and its re-entry into                                                                       boards, would help retail
  South Africa has revived tour-                                                                      businesses sell more of South
  ism to South America.                                                                               America.
    Wally Gaynor, Club Trav-                                                                            Leisure and adventure
  el Managing Director said                                                                           travellers are a target market,
  LATAM “lessened the impact”                                                                         while inbound business to
  of South African Airways’                                                                           South Africa stands to benefit.
  decision to drop capacity on                                                                          Brazilians, for example,
  its double-daily service.                                                                           spent US$2-billion on trips
    “What LATAM really did…                                                                           overseas in January 2018, an
  because of their network and                                                                        increase of 26 percent.
  reputation in Brazil/South                                                                            Trafalgar has a 12-day
  America, was put South                                                                              “comprehensive exploration
  Africa on the map and front                                                                         of all things South America”
  of mind for travellers in South                                                                     package, visiting Rio de Janei-
  America as a destination [and]                                                                      ro, Iguassu Falls, Buenos Aires
  what has really had an impact                                                                       and Santiago.
  on travellers to and from                                                                             South America Samba,
  Cape Town in particular, is                                                                         a CostSaver tour, is from
  the excellent fares and quick                                                                       R20,644 and visits Rio de
  connections offered by TAAG                                                                         Janeiro, Buenos Aires and
  Angolan Airlines, to/from                                                                           Iguassu Falls.
  Cape Town/Johannesburg to                                                                             Trafalgar’s Monkeys,
  São Paulo…”                                                                                         Jungles and Volcanoes, is
    He said business to South       E Argentina was part of LATAM Airlines’ recent Destination        an eight-day package, from
  America had grown “mainly         of the Month campaign. The airline partnered with the Ar-         R24,605.
  because of affordable fares”      gentine Tourist Board, offering discounts on regional flights.       A Young Travellers Dis-
  and on long routes via Ethi-      LATAM will operate five flights per week between Johan-           count of up to 10 percent is
  opia, Turkey and the Gulf,        nesburg and São Paulo this winter. Pictured above: Iguassu        available, as well as an Early
 AF thompson-213x118_21032018.pdf 1  21/3/18   16:22
  because of available fares and    Falls, in Argentina.                                              Payment Discount.

                                                                                                            Together, further.

          The best choice
          for flights to, from
          and throughout
          Latin America.
          Five weekly direct flights from
          Johannesburg to São Paulo.

More than 120 destinations in Latin America. The most extensive network in the region.
WHOLESALE

Thompsons Holidays
hits 40-year milestone
by Joanne Adolphe, Thompsons Holidays CEO
THOMPSONS Holidays is celebrating 40 years of service to
the travel industry on a high note. From small beginnings
as a ‘basement shop’, to an industry employing hundreds,
Thompsons has grown into a multi-faceted wholesaler.
We sell the world – but not just anything. As travel spe-
cialists, Thompsons seeks out the best.

It’s all about the people
Our product and contracting teams are always on the hunt for
enticing hotels and resorts and excursions, at affordable prices.
Reservations teams are trained locally and on-site to ensure
they are able to offer agents up-to-date information. Similarly,
agents are invited on Thompsons Universities educationals to
experience the destination.

Refocus and looking ahead
We are always looking ahead and refocusing to ensure we are             E Pictured at Thompsons’ 40th anniversary awards evening,
proactive, up to date with new trends and the first to offer            from left: Vanessa de Stefano, General Manager Reserva-
clients the latest products.                                            tions; Michael Tollman, Chief Executive Officer, Cullinan
                                                                        Holdings; Kuben Moodley, Top Independent Reservations
Online and social media                                                 Consultant and Joanne Adolphe, Chief Executive Officer,
Easiclick, our online portal, gives agents direct access to our         Thompsons Holidays.
South Africa, Victoria Falls and Mauritius products with in-
stant availability and prices. This is especially valuable for ITC
agents who work random hours. Daily updates on social media
also keep wannabe travellers in the loop.                                   IT’S MORE THAN CRUSING…
Looking back
The travel industry has had a tough time since the downturn of
                                                                            IT’S EXPERIENCING
                                                                            The best way to offer your clients the world...
2008, but we have found innovative ways to keep prices attrac-
tive and help agents close sales. Despite a punishing exchange
rate, Thompsons ended the financial year on a high note with
great results - a fitting birthday gift from the travel trade.

New developments
Thompsons Holidays is now fully PCI DSS-compliant, which
reassures agents booking with us.

                                                                                           www.cruise-vacations.co.za

                                                                                                                                          ®

                                                                                   Ocean, Expedition and River Cruises with
                                                                                       itineraries that cover the globe.
E Pictured above, from left: Angela Wood, General Manager
Sales; Kirsty Knott, Top Sales Executive (joint); Michael Toll-                                          011 514 0564
man; Given Mashaya, Top Sales Executive (joint) and Joanne
Adolphe.

                                                                                                   Travel Industry Review | April/May 2018 15
                                                              TIR AD 102X149 Mozi.indd 1                                             2018/03/29 11:35 AM
seychelles

                                                                                                          Constance Lemuria on Praslin.

Seychelles campaign paying dividends
by Sarah Cornwell
AS LOCAL travel agents              possible via Ethiopian Airlines    Park, Product Manager, The             Jade Crocket, representa-
become more familiar with           and, now, for the onward trav-     Holiday Factory.                     tive for Constance Hotels
Seychelles through a concert-       eller, British Airways.              “The flying time between           and Resorts said: “The top
ed trade marketing campaign           Praslin is a short air or boat   Mahé and Praslin is around 15        selling resort for the South
and the islands shake off their     transfer from Mahé and home        minutes. If they are visiting        African market is Constance
exclusively pricey image,           to one of two Contance Hotels      any other island and are             Ephelia… two main beach-
visitor numbers from South          and Resorts properties, the        planning on going straight           es, five restaurants, on-site
Africa are steadily increasing      Constance Lemuria (Ephelia         there, they have to overnight        adventure activities, such as
and the islands’ suppliers are      is on Mahé). Paradise Sun is       on Mahé, as the only flights         zip-lining, abseiling and kay-
showing growing interest in         a popular four-star option         that operate late are those be-      aking through the mangrove
this market, backed up by           on Praslin, good value and         tween Mahé and Praslin. The          forests… very spacious junior
local tour wholesalers here.        superb location.                   ferry service also does not          suites and family villas, to
  115 islands make up Sey-            An overnight on Mahé is          operate at night. The same ap-       hilltop villas overlooking the
chelles, each different, some       not necessary if customers         plies for the morning return         north beach.
still totally uninhabited, but      are booked to stay on Praslin,     flight back to South Africa.           “Constance Lemuria is rated
most visitors and packaged          however, accommodation is          You can connect from Praslin         among the Leading Hotels of
breaks set off from Mahé.           needed for outlying islands.       but if staying on any other          the World [and] personifies
  Non-stop flights operated by        “If guests are going to          island – with the exception          the island of Praslin with its
Air Seychelles are preferred        Praslin, they can connect on       of Cerf and Silhouette – you         protected forests and hidden
but alternative routings are        arrival,” explained Margaret       need to return to Mahé the           beaches. The resort is the
                                                                       night before,” said Ms. Park.        home of the only 18-hole
                                                                         “Fortunately Mahé has a            championship golf course in
BEST BUYS                                                              good variety of hotels from
                                                                       five-star to simple accom-
                                                                                                            the Seychelles and one of the
                                                                                                            most beautiful in the world…”
World Leisure Holidays has seven nights at Paradise Sun                modation for the one night,”           She maintained: “The Sey-
(half board) from R32,650, valid May 2 – June 22, 2018. Seven          added Melanie Floor, Exclu-          chelles tends to be higher in
nights half board at AVANI Barbarons is from R26,850. Both             sive Serenity, representative        price than Mauritius, but once
include flights, transfers and approximate taxes.                      for Frégate Island Private.          a travel agent sees and under-
                                                                         There is still growth poten-       stands the destination, they
The Holiday Factory has seven nights at AVANI from R19,060,            tial to book more twin-stay          will be able to sell it more.
with a 35 percent early bird special. Valid September 1 – Oc-          packages, which take in two          It is a true value-for-money
tober 31. Includes flights, breakfast daily, accommodation             or more islands, although,           destination.”
in a standard room and return resort transfers.                        currently, stays of five to sev-       The Seychelles Tourism
                                                                       en nights are requested most.        Board’s annual product road-
Seyunique has seven nights at Paradise Sun, including din-               “With the possibility of is-       show will be held in Johannes-
ner and breakfast daily, taxes, and transfers, from R56,869            land hopping, Seychelles also        burg on July 17; Durban July
for two adults sharing.                                                offers a great variety for those     18 and Cape Town July 19.
                                                                       who want to explore different          The islands experienced a
Thompsons Holidays has seven nights at Paradise Sun from               islands... something that not        17 percent increase in arrivals
R28,552, including breakfast and dinner daily, bonus added             a lot of other Indian Island         from South Africa last year
value and flights and transfers. Valid April 9 – June 19. Ref-         destinations can offer,” Ms.         and more growth is forecast
erence: TH1936310.                                                     Floor commented.                     in 2018.

16 Travel Industry Review | April/May 2018
report

Lufthansa answers critics
with Direct Connect
Tourvest Travel Services is first SA retailer to plug in
by Sarah Cornwell
RETAIL groups will need to be convinced of real shared ben-          African corporate and public sector travel bookers.”
efits before direct connect distribution agreements become             Other South African retailers are pursuing similar projects
commonplace in this market but Lufthansa Group’s first deal          and Lufthansa said it would provide costs and technical re-
with Tourvest has illustrated a desire for personalised deals and    quirements to potential partners.
exclusive offers.                                                      The airline was subject to widespread criticism and threats by
  Tourvest was the first TMC in South Africa to establish a          retailers to offsell when its €16 distribution surcharge was in-
Direct Connection with the Lufthansa Group in March, and             troduced in 2015 but Direct Connect partnerships evolved from
TravelIT, Tourvest’s online technology platform, is the first B2B    discussions with retailers to create a new middle ground.
online travel management platform to complete the full end-to-         Dr. Schulz claimed the digitalisation strategy and “content
end Direct Connect integration.                                      freedom” benefitted all parties.
  The agreement circumvents a €16 distribution surcharge for           He said Direct Connect partnerships might require advanced
GDS and non-NDC enabled bookings for the German group’s              technology but “Tourvest comes with a solution that fits in very
airlines, Lufthansa, SWISS, Austrian Airlines and Brussels Air-      nicely with the requirements… I would guess that they are not

                                                                                                    H Through the Direct Connect
                                                                                                    partnership, TTS customers will
                                                                                                    see more inventory and special
                                                                                                    Lufthansa Group deals. Pictured
                                                                                                    (from left): Morné du Preez,
                                                                                                    Tourvest Travel Services CEO; An-
                                                                                                    dré Schulz, Lufthansa Group GM
                                                                                                    Southern Africa and Philip Katz,
                                                                                                    TravelIT CEO.

lines and provides access to exclusive offers and inventory.         the last. It is an important signal. This is not only a global topic;
  Tourvest Travel Services Chief Executive Officer Morné du          it has reached South Africa.”
Preez said that created a compelling competitive advantage.            “The biggest complexity for me is the more sources I have got
  “In the future TMCs will be able to access specific sales          to go to [to book] the more time consuming it is going to be.
promotions or discounted ancillary products via the Direct           Once we hit Europe, there are hundreds of flight options… We
Connect distribution channel to offer onto their clients,”           are back in an age of very human intensive way of doing things.
explained Lufthansa Group General Manager Southern Africa            Through our travel technology, it is right there in front of me,”
André Schulz.                                                        commented Mr. Du Preez, “… but I’m not going to do this for
  IATA’s NDC is at the centre of the carrier’s distribution strat-   every single supplier.”
egy and he said differentiated offers would be developed in line       He maintained: “It is a partnership. Ultimately, the extent of
with customer preferences.                                           the partnership is going to be what the result is: what we are
  Philip Katz, CEO of TravelIT commented: “By offering our           able to sell our customer... We want those sorts of partners,
customers direct booking access into a major international           who see South Africa as a value market.”
airline group, we are now able to offer a wider range of flight        Mr. Kalitz said: “South Africa is able to compete with levels
options to customers at a reduced price. This forms part of a        globally. The service delivered here is the same as what’s being
long-term strategy… to use technology to shorten the supply          delivered worldwide.”
chain and reduce the cost of travel for our 300,000-plus South         “If not better and faster,” Mr. Du Preez maintained.

       “This forms part of a long-term strategy to use technology to
       shorten the supply chain and reduce the cost of travel…”
       – Philip Katz, TravelIT
18 Travel Industry Review | April/May 2018
training

Training is key to growth
by Craig Reid, Group Chief Executive Officer, Fuel Online
WHAT does it mean to be            clear, consistent and sus-         ment changes;
competitive? To have an            tained message. High staff         B Ongoing updates on gov-
advantage? Is it the quality       turnover, scarce experienced       ernment skills development
of the product you repre-          staff and an ever more diverse     requirements;
sent? Through the discount         audience means that creating       B Time, travel, accommoda-
you can tolerate? The expo-        consistent performance is          tion, printing, food and venue
sure you are able to garnish?      increasingly difficult.            costs to reach all retailers
  And why do some compa-             Being able to solve this chal-   regularly enough to effect        and suppliers can cost effec-
nies out-perform others by         lenge is only half the puzzle.     change;                           tively, secure commitment
300 percent? How is it that          Once people are complete-        B High staff turnover;            and loyalty, develop skills and
in a stable market, selling the    ly aligned to the goals of an      B Frequent product changes;       drive the ability to earn more,
same products, we are forced       organisation, there is a need      B Legislative changes re-         they will claim a bigger share
to slash earnings to differenti-
ate ourselves?                     Fuel Online, South Africa’s premier online training provider is offering all TIR
  The only true differentiator     readers a 15 percent discount off all of its retail, sales and customer service
a travel agent is able to offer    titles, as well as 25 percent off all of its critical life-skills titles in order to
is a memorable, hassle-free        make them available to even the smallest businesses.
experience. Capturing hearts
and minds is the single big-       to ensure they are actually        quiring ongoing training and      of the market.
gest differentiator and is the     able to execute the tasks          communication to everyone,          Leveraging technology to
focus of this column.              required effectively and           all the time;                     achieve this has been the
  Front line consultants           efficiently. If they are unable    B Training material is always     cornerstone of all Fortune
sell the value able to be          to, business falls short. Capa-    out of date, inconsistent or      500 companies. Fortunately,
captured from the millions of      bility is the driver.              sporadic.                         using new technology for
rands of advertising and mar-        Being capable of extracting        South Africa’s travel in-       consultants to learn and for
keting invested by suppliers       value is the means of growing      dustry is highly competitive      companies to reach staff and
and their own retail organi-       revenue – regardless of mar-       and price sensitive but it is     independents on a cost effec-
sations. Vast sums are spent       ket conditions. If businesses      a lucrative market. The only      tive basis is now possible.
to mine this opportunity but       are more capable than their        question is how much market
ultimately rely on two prima-      competitors, they prevail.         share each business and con-        * Fuel has built online
ry factors: consultants need to      Challenges shared with           sultant is able to secure.          training academies for
want to achieve and need to        competitors, including suppli-       The most effective vehicles       Toyota, GM, Sanlam, En-
                                                                                                          gen, Coronation, Shoprite
have the capabilities required     ers, are:                          for reaching the market are af-
                                                                                                          and Mercedes Benz. For
to extract as much value as is     B Internal expertise to drive      finity to a brand and product
                                                                                                          more information call:
available.                         alignment and capability;          and the capability to capital-      087 351 5222
  In retail, success requires a    B Ongoing BBEEE require-           ise on marketing. If agencies

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                                                                                               Travel Industry Review | April/May 2018 19
product update

SINGAPORE AIRLINES BOOSTS
SOUTH AFRICA SCHEDULE
SINGAPORE Airlines has              in Singapore the following day
supplemented its daily Johan-       at 12h20. SQ 482 will depart
nesburg schedule with addi-         SIN at 14h00, arriving in JNB
tional flights on a Wednesday,      the same day, at 18h40.
Friday and Sunday between             The airline has received the
July 1 and August 31.               first of 49 new Boeing 787-10s
  A Cape Town service via           (pictured) which will be used
Johannesburg now operates           for flights up to eight hours
daily.                              and is the launch customer for
  The new flight, SQ 481 will       the new aircraft – 20 777-9s      BEACHCOMBER HAS KIDS COVERED
depart JNB at 19h55, arriving       are due in 2021/22.
                                                                      BEACHCOMBER Tours is               qualifying children.
                                                                      promoting value-added pack-          The specials are in addition
NEW TRAVELPORT SOLUTION                                               ages for travel to Mauritius       to other current promotions,
                                                                      with children, for travel into     which include free lunch for
TACKLES AIRLINE FRAUD                                                 2019.                              the family at Trou aux Biches,
TRAVELPORT has partnered            purchase air tickets via Trav-      Two children under 12 years      Paradis and Dinarobin mid-
with ACI Worldwide on a new         elport connected agents and       fly free (pay only airport         year and a MRU2,000 food
fraud control and settlement        the ability to flag and prevent   taxes) with free business class    and beverage voucher per
solution for airline customers      ticket issuance.                  lounge access for the family       couple at Trou aux Biches,
– Travelport Authorize Plus.          Derek Sharp, Senior Vice        from April 10 – June 21; July 17   Paradis and Dinarobin, valid
  The airline industry incurs       President and Managing            – September 27; October 9 –        for seven-night, half-board
losses of around US$1-bil-          Director of Air Commerce          December 7, 2018 and January       stays.
lion per year due to fraud,         at Travelport, said another       9 – March 12, 2019.                  Save 20 percent on land
based on calculations by the        major advantage was that the        Valid May 1 – October 8, up      packages with 60-day advance
International Air Transport         solution meant fraud control      to two children under 18 years     bookings. A 10 percent sav-
Association.                        management could be applied       of age stay free when sharing      ings applies for land pack-
  The new solution offers           without airlines or agent         with parents at select resorts.    ages of 12 nights and repeat
real-time protection, detailed,     customers having to do any        Breakfast, dinner and all-in-      customers qualify for an
online reports, fraud screen-       major development or change       clusive meal options is free for   additional five percent.
ing of card payments used to        workflow processes.
                                                                      QANTAS FIRST
COSMOS ADDS TIMELESS JAPAN
                                                                      OZ–UK NON-STOP
COSMOS Holidays has added           commodation.
a 10-day Timeless Japan tour          Cost is from R51,770 and        QANTAS has started a new
to its 2018 programme. The          includes sightseeing, guide,      Perth to London service – the
itinerary features various          transport in private coach,       only non-stop link between
UNESCO World Heritage               train from Mount Fuji area to     Australia and Europe and the
sites and popular Japanese          Kyoto, daily breakfast and one    fastest connection between
gardens, with authentic ac-         lunch.                            the two continents.

                                                                      G Pictured below: QF9 Perth
SILVERSEA LAUNCHES 2020 WORLD CRUISE                                  to London.
SILVERSEA’s World Cruise              Packages include round-trip     F Pictured right: In 1947, the
2020, visits 32 countries and       business air travel. Suites       Lockheed Constellation was
all seven continents, operated      from US$62,000 pp.                the first aircraft to operate
by Silver Whisper, leaving            Gaynor Neill, General Man-      the Kangaroo Route, a jour-
Fort Lauderdale on January 6,       ager of GSA Cruise Vacations      ney which took four days.
2020. It is the first time any      said: “The first South African
world cruise calls at every         passengers have just con-
continent.                          firmed their place…”

AVALON LAUNCHES 2019 PROGRAMME
AVALON Waterways has                underground wine tasting and
added six new itineraries in        a canoe trip through Gorges
Asia and Europe for 2019, as        de l’Ardèche, and a 13-day
well as new all-suite ships         Colourful India & the Ganges
and more flexible booking           River option, from Delhi to
categories.                         Kolkata.
  Highlights include an               A discount of US$2,500 per
eight-day Active Discovery          couple on new bookings for
on the Rhone itinerary, with        travel in 2019.
20 Travel Industry Review | April/May 2018
report

Norwegian sees
major SA growth
SA is a focus market and second worldwide for
incentives bookings, MICE ‘massive’
NORWEGIAN Cruise Line recorded triple digit growth in the
South African market in 2017 and Nick Wilson, Vice President
and Managing Director UK & Ireland, Middle East and Africa,
said the company has forecast similar growth this year “off a
high base”.                                                        E Norwegian Bliss innovations and highlights include
  The line’s newest ship, the 4,000-passenger Norwegian Bliss,     new dining options, the longest racetrack at sea, open-
will debut this month. It will sail to Alaska, the Caribbean       air laser tag, a 180-degree custom observation lounge,
and the Mexican Riviera from June.                                 outdoor, alfresco dining on the ship’s promenade and
  Mr. Wilkinson claimed: “Our competition is the land-based        headline shows including Jersey Boys.
resorts… ‘Norwegian Mauritius’; that’s who our competition is.”
  South Africa is the third biggest producer of multi-gener-      gering… massive”.
ational business and second in the world for incentives. He         Norwegian also recently took the step to extend its reach
described the incentives market and the MICE sector as “stag-     in neighbouring countries, with its first Namibia roadshow
                                                                  and sales are also up from Botswana and other neighbouring
“Our competition is the land-based                                countries. Mr. Wilkinson maintained travel agents were “cru-
                                                                  cial” and “a lifeline” for the cruise business with “very clever,
resorts… ‘Norwegian Mauritius’;                                   creative marketing techniques” to help agents convert more
that’s who our competition is.” – Nick                            business.

Wilkinson                                                                  * See our June/July issue for a full report on the Norwegian
                                                                                   Bliss’ first sailing and onboard highlights for sale.
industry view

No room for complacency,
even if you have direct flights
By Sue Petrie, British Airways Commercial Manager for Southern Africa

                             A TRAVEL colleague told me of a           In addition we will be refurbishing our Johannesburg lounge
                                lesson he learnt many years ago      at the end of the year, bringing it in line with the existing Gal-
                                  when he had booked a trip to       leries Lounge in Cape Town.
                                  London. It is that sometimes         On Johannesburg, there will be all-A380 services this winter,
                                   what may seem the best value      adding 680 seats a week to London.
                                   can be a false economy.             And we are not ignoring World Traveller customers. In Janu-
                                     Direct services to the United   ary we introduced an expanded menu, providing more quantity
                                  Kingdom from South Africa,         and quantity as well as snack options throughout the flight, a
                                 which remains one of our most       second meal and complimentary drinks.
                               popular overseas destinations,          We are not misled by the conventional wisdom that direct,
                            usually cost a bit more than those       overnight services somehow give us an unassailable advantage.
                        that operate via a hub in Africa, the Mid-   We are continually investing in products and services and com-
dle East or Europe.                                                  pete for every sale and work hard to keep every customer.
  That is because there is more demand for direct services. It         In a competitive market, customers can assess the offerings,
is quicker, easier and more convenient to fly directly from here     weigh these against their requirements and make their choice.
to London than it is to break your journey, disembark from one         We will do everything we can to ensure that before they make
aircraft and catch another.                                          that decision, they have considered the benefits of a direct,
  The price differential on the route is effectively compensation    overnight flight to London, the possibility of a good night’s
for this inconvenience.                                              sleep, a quality meal, the value of their time and the relative
  At face value this makes the indirect route a practical option     cost.
for people who place a premium on price and less so for those          Which brings me back to my colleague. As a struggling stu-
who value time and convenience.                                      dent he opted for the cheapest package, which involved routing
  None of this is new or particularly insightful, but it does        via Paris and catching the hovercraft to Dover and then a train
sometimes give rise to assumptions that are worth exploring.         to London.
  One of these is that leisure travellers will always gravitate to     Besides the saving, he thought crossing the Channel by hov-
the best value and business and corporate customers will prefer      ercraft would be novel and he would get to see the White Cliffs
the direct services.                                                 before arriving in London.
  That is simply not true. The direct carriers on the SA – UK          As things turned out, the hovercraft service was cancelled
route fight as hard for both markets as their competitors.           due to gales in the Channel. This necessitated a night in a cheap
  It is why we have just introduced upgraded in-flight features      Paris hotel, dinner and breakfast, before catching a ferry across
on the South African routes. Luxury bedding and new amenity          a still rough Channel.
kits have been available on our Johannesburg services from             Not only did he arrive in London later and poorer than if he
the end of February and on Cape Town flights from early              had booked the direct fares, but also still distinctly queasy from
March. We have also added service enhancements for Club              the ferry crossing.
World customers.                                                       He has always chosen the most direct route since.

                                                                                            H BA has introduced an expanded
                                                                                            menu for World Traveller customers
                                                                                            as well as snack options throughout
                                                                                            flights.

22 Travel Industry Review | April/May 2018
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