SPAIN Information and Communication Technologies sector
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SPAIN Information and Communication Technologies sector
I. ICT Sector in Spain
Overview
❖ Spain is one of the most important ICT markets by volume in Europe: €108,862
Million.
❖ There are more than 34,000 ICT companies, including digital content, operating in
Spain. The sector employs more than 496,000 workers.
❖ The gross added value at market prices represented the 4.3% of GDP in 2017.
❖ The flow of foreign investment in the ICT sector in Spain was €2,168 Million in 2017.
❖ Exports of ICT products grew again for the fifth consecutive year to stand at €14,775
Million in 2017.
The World ICT market by region, 2017 Spain ICT Sector Turnover, 2017
Canada South Korea Production
LATAM***
1.6%
Commerce 3.4%
Asia Pacific** 4.4%
2.3%
7.2% 18.7%
Middle East & Africa 25.6% Telecommunications
32.6% USA
6.1%
6.5% € 3,434 Billion €108.86 Billion
Japan
19.5%
Digital Content
17.8%
32.8%
21.4%
BRIC
Europe*
Information Technologies
*except Russia **except China, India, South Korea and Japan ***except Brazil
Source : ONTSI (National Observatory for Telecommunications and the Information Society ), 2018. Data 2017 (Last data available) 3
Overview by Segments
❖ Digital Content: There are included publication of books, magazines and other
publication activities. Cinematographic, video and television programs. Sound recording
and music edition activities. Other information services, programming and broadcasting
activities, Video Games and Online Advertising.
❖ Telecommunication: Telecommunication services operators and companies dedicated
to the provision of specialized telecommunication services and applications.
❖ Commerce: Companies engaged in the wholesale of computers, peripheral equipment,
software, electronic and telecommunications equipment.
❖ Information Technologies: There are included software companies, programming, IT
resources management, consulting, data processing, hosting and repair and
maintenance services.
❖ Production: Companies that manufacture electronic components, printed circuits, as
well as computers, telecommunications equipment, consumer electronics and magnetic
and optical media.
Number of companies Workers Turnover (€ Million) Investment (€ Million)
Digital Content 9,785 105,760 21,236 3,072
Telecommunication 3,632 71,521 27,904 4,650
Commerce 3,0007 27,502 20,404 1,025
Production 932 15,190 3,648 498
Information Technologies 16,648 276,788 35,670 9,022
Source: ONTSI, 2018. Data 2017 (Last data available) 4
Digital Content
Data from Digital Content in 2017
Turnover Investment
Number of companies Workers
(€ Million) (€ Million)
Publication of books, magazines and other publication activities 3,182 33,786 5,497 1,795
Cinematographic, video and television programs 2,817 28,786 4,815 873
Sound recording and music edition activities 154 747 386 105
Other information services 2,440 19,332 669 93
Programming and broadcasting activities 1,192 23,109 7,448 206
Video Games 450* 5440* 713 ND
Online Advertising ND ND 1,708 ND
Spain Digital Content Turnover , 2017
Other information services Sound recording and music edition activities
Video Games 1.8%
3.1%
Online Advertising 3.4%
8% 25.9% Publication of books, magazines and other publication activities
€21.24 Billion
Cinematographic, video and television programs 22.7%
35.1%
Programming and broadcasting activities
Source: ONTSI, 2018. Data 2017 (Last data available)
(*): White Paper of Spanish Videogame Development. DEV, 2017. Data 2016 (Last data available) 5
Digital Content. Video Games
Videogame companies distribution Turnover by business model
(% Turnover)
Offline Shopping
Online Shopping
F2P + Advertisement
F2P + in-Game Purchases
Development for third parties
Sale of services
Sale of assets
Others
Turnover by regions
(% Global Turnover)
❖ The Spanish Videogame development Spain
industry had a turnover of 713 million
Rest of Europe
euros in 2017
Middle East & Africa
❖ There are 455 Videogame companies
Asia Pacific
in Spain and more than 6,300 workers in
the industry North America
LATAM
Source: White Paper of Spanish Videogame Development. DEV, 2018. Data 2017 (Last data available) 6
Telecommunication. Operators
Turnover by Operator (€ Million) Main mobile operators
Company Turnover Movistar www.movistar.es
Movistar 14,884.43 Vodafone www.vodafone.es
Vodafone 5,591.45 Orange www.orange.es
Orange 5,427.79 Masmovil www.masmovil.es
Masmovil 1,303.12 Mobile Virtual Network Enablers (Complete)
Atresmedia 858,72 Brand Main Host Operator
Mediaset España 814,96 Aire Networks
DIGI Mobil
Euskaltel 557,08 Movistar
Lycamobile
Rest 4,862.67 TeleCable
Total 34,300.22 Lowi Vodafone
Euskaltel
Ibercom
IOS
Orange
R
Rest
Simyo
14.2% Truphone
Euskaltel Mobile Virtual Network Enablers (Redistributors)
Mediaset España 1.6%
2.4% Movistar Brand Main Host Operator
Atresmedia 2.5%
Masmovil 3.8% PepePhone Movistar
43.4%
Lebara, Hits Mobile, Eroski
Vodafone
Móvil
15.8%
Orange BT, Carrefouronline, Día Móvil,
LCR Telecom, Lemonvil,
16.3% Moreminutes, Ocean’s,
OpenCable, Procono, Quattre, Orange
República Móvil, Sarenet, Voz
Vodafone
Telecom, The Telecom
Boutique, You Mobile
Source: CNMC (Spanish Commission for Market and Competence), 2018.
Data 2017 (Last data available) Source: CNMC, 2018. Data 2017 (Last data available) 7
Commerce
Commerce in 2017
Turnover Investment
Number of companies Workers
(€ Million) (€ Million)
3,0007 27,502 20,404 1,025
Number of companies Turnover (€ Million)
3500 25000
3,007 20,404
3000 2,809 2,884 2,940 19,556
2,662 20000
2,495 2,502 17,694
2500 15,705 15,913
14,125 14,179
2000 15000
1500 10000
1000
5000
500
0 0
2011 2012 2013 2014 2015 2016 2017 2011 2012 2013 2014 2015 2016 2017
Evolution 2011 - 2017
Workers Investment (€ Million)
28000 27,502 1600
1,354
27000 26,557 1400
26000 25,448 1200 1,025
25,193 971
24,986 1000 892
25000 760
24,126 800 683 667
24000 23,458
600
23000
400
22000 200
21000 0
2011 2012 2013 2014 2015 2016 2017 2011 2012 2013 2014 2015 2016 2017
Source: ONTSI, 2018. Data 2017 (Last data available) 8
Production
Production in 2017
Turnover Investment
Number of companies Workers
(€ Million) (€ Million)
932 15,190 3,648 498
Number of companies Turnover (€ Million)
940 934 932 932 4500
3,966
920 4000 3,648
907 3,367 3,459
3500
900 2,941
3000
874 2,433 2,378
880 865 2500
855 2000
860
1500
840
1000
820 500
800 0
2011 2012 2013 2014 2015 2016 2017 2011 2012 2013 2014 2015 2016 2017
Evolution 2011 - 2017
Workers Investment (€ Million)
20000 600 566
17,722
489 483 84.6
15,410 15,190 500
14,462 14,230 14,474 14,478
15000 403 397
400
286
10000 300
200
5000
100
0 0
2011 2012 2013 2014 2015 2016 2017 2011 2012 2013 2014 2015 2016 2017
Source: ONTSI, 2018. Data 2017 (Last data available) 9
Information Technologies
Information Technologies in 2017
Turnover Investment
Number of companies Workers
(€ Million) (€ Million)
16,648 276,788 35,670 9,022
Number of companies Turnover (€ Million)
18000 16,648 40000 35,670
15,899 35,178
16000 15,032 35000
13,975 32,505
14000 12,617 12,409 13,035 30000 27,657 28,383
26,825 26,896
12000
25000
10000
20000
8000
15000
6000
4000 10000
2000 5000
0 0
2011 2012 2013 2014 2015 2016 2017 2011 2012 2013 2014 2015 2016 2017
Evolution 2011 - 2017
Workers Investment (€ Million)
300000 276,788 10000 9,022
255,003 8,363
250000 237,266 7,624 7,782
215,393 8000 7,201
199,770 6,810
197,926 198,232 6,264
200000
6000
150000
4000
100000
50000 2000
0 0
2011 2012 2013 2014 2015 2016 2017 2011 2012 2013 2014 2015 2016 2017
Source: ONTSI, 2018. Data 2017 (Last data available) 10Main Players. Overview
▪ Spanish companies are present and recognized in
major international markets…
▪ Spain is a leader in advanced technologies:
❖ Spanish software for air-traffic control is worldwide
renowned and used
❖ High-Tech and Defense Industry
❖ Telecommunications, Utilities, Energy, Banking…
11Main Players. Other Spanish Companies
12ICT Multinationals in Spain
Leading ICT multinationals are already successfully located in Spain, taking advantage of
Spain’s benefits:
Software Vendors Hardware Vendors
Telecom equipment vendors Service Providers
ICT Services and Consulting Companies
13Foreign Investment. Success Stories The German company has been operating in Spain since 1895. The company currently has a workforce of over 3,400 in Spain, with three factories (in Cornellá, Getafe and Rubí) whose products are exported to all corners of the world, its HQ in Tres Cantos, and sales offices in the major cities. Siemens is currently making a decisive contribution to the modernization of the high-speed rail network by installing cutting-edge safety and signaling systems. They have also helped make sustainable mobility a reality in cities like Madrid, with the first electric car charging station that uses the braking power of trains, and Barcelona, where modern signaling systems have increased the efficiency of the metro lines. Also, there has been a production and R&D center in Getafe since 1957 for portable radiology equipment and imaging systems that form part of other diagnostic equipment. HP has a strong commitment with Spain since 1971, with presence in cities such as Madrid, Sant Cugat (Barcelona), Leon, Sevilla or Bilbao. HP’s facilities in Sant Cugat (Barcelona), hosts one of the corporation’s most emblematic R&D Business Centers outside the US. Sant Cugat employs over 1,700 highly qualified professionals, with around 500 engineers working on R&D and innovation. Recently, these facilities have also become the worldwide headquarters of HP’s 3D printing business. HP’s commitment with Spain and the R&D is also shown in other centers as Leon Competence Center, stablished in 2005 and focused on the creation of advance software solutions for the printing and the computing organizations. 14
Foreign Investment. Success Stories
Huawei launched its operations in Spain in 2001. Since then, they have been developing its
lines of business and establishing itself as a key organization in the Spanish ICT sector.
The company also has various joint innovation centers in Spain with Telefónica and
Vodafone. Huawei Spain is focused on providing customers with cutting-edge ICT solutions
and services. Their product portfolio includes wireless, fixed-line network and network core
solutions, data network technology, apps, software and terminals.
Huawei have created a workforce of over 1,000 employees, of which 85% are local. They
have a head office in Madrid, along with five further offices in Barcelona, Valencia, Seville, A
Coruña and Bilbao.
IBM was set up in Spain in 1926. Today the company coordinates the activities in Portugal,
Greece and Israel. The Spanish subsidiaries have over 7,200 employees.
The IBM environment includes very relevant projects developed in Spain:
Centre of excellence in Barcelona to develop solutions for financial entities and the health
sector; INSA, an IBM branch, has set up two centres (Caceres and Salamanca) for
software developments to be applied worldwide; MareNostrum, supercomputer installed
in the Barcelona Supercomputing Centre in collaboration with the University of Catalonia;
Technology Expert Council (TEC), which integrates IBM’s best talents in Spain to enhance
the leadership of the company and develop its technical knowledge.
15Main Players. Associations
AMETIC
AMETIC, the Association of Electronics, Information and Communications Technologies, Telecommunications and Digital
Content Companies, is a point of reference in a sector which is one of the most dynamic in the Spanish economy and of
unique importance for the development of the country. AMETIC is one of the largest and most representative business
organizations in Spain, with over 3,000 members, comprising individual members and business groups, whose activities
are related to the electronics, information technologies and telecommunications sector.
C/ Príncipe de Vergara 74, 4ª planta - 28006 MADRID
Tel: +34 91 590 23 00
http://www.ametic.es
aDigital
The Spanish Association of Digital Economy, Adigital, integrates businesses and organizations interested in the
development of the digital economy for promoting and defending their interests.
C/ Entença 218, Entlo - 08029 BARCELONA
Tel: +34 93 240 40 70
http://www.adigital.org
CONETIC
The Spanish Confederation of Information Technology, Communications and Electronics Companies is a collaborative
project consisting of 14 Associations united in that same interest and actively working for the competitive improvement of
the more than 1,200 companies represented, promoting the development of the individual competences of the more than
55,000 professionals active in those companies, disseminate and facilitate the knowledge and application of technologies
in all sectors of the economy and society and thereby contribute to generate interest in ICT vocations and new talent for
the sector.
C/ Orense, 85 Edificio Lexington – 28020 MADRID
Tel: +34 91 567 84 54
http://www.conetic.info
16Main Players. Government
Red.es
Red.es is the public corporate entity attached to the State Secretariat for the Digital Advancement (SEAD) from the
Ministry of Economy and Business. Their mission is developing programs to boost the digital economy, innovation,
entrepreneurship, training for young people and professionals and support to SMEs by promoting the efficient and
intensive use of Information and Communication Technologies (ICT). They also deploy technology implementation
programs in the public services of the Administration and work for the development of Intelligent Cities and Islands.
Plaza Manuel Gómez Moreno s/n - 28020 Madrid
Tel: +34 91 212 76 20
e-mail: sugerencias@red.es
http://www.red.es
ONTSI
The National Observatory for Telecommunications and the Information Society is a body attached to the public corporate
entity Red.es, the main objective of which is the monitoring and analysis of the Telecommunications and Information
Society sector.
ONTSI prepares, gathers, synthesizes and systematizes indicators, prepares studies and offers informative and updated
services relating to the Information Society and is currently the leading public Observatory of the Information Society in
Spain. ONTSI is also a meeting and dialogue point between the Information and Communications Technology sector and
the different public administration bodies, for the definition of policies and the subsequent evaluation thereof.
Plaza Manuel Gómez Moreno s/n - 28020 Madrid
Tel: +34 91 212 76 25
e-mail: observatorio@red.es
http://www.ontsi.red.es
Reports
▪ CNMC: Annual Report 2018
▪ ONTSI: Annual Report 2018
▪ Telefónica: Digital Society in Spain 2018
17Important Operations (2017)
US video game developer Take-Two buys Spanish company Social Point for €235 million.
Take-Two Interactive Software, owner of Rockstar Games or 2K, has announced the
acquisition of Spanish social Point, dedicated to the development of video games for mobile
devices, for an aggregate amount of $250 million (€232.5 million), it said in a statement.
El Economista, February 2017
Telefónica sells up to 40% of Telxius to KKR for €1,275 million.
Expansión, February 2017
The technology firm Epson has inaugurated the new headquarters of the subsidiary in Sant
Cugat del Vallès. The Japanese multinational has ended 30 years of history in Cerdanyola to
move to a facility that welcomes a vision of the future that the firm has to transfer its
technological know how to everyday life. It is a space of 3,000 sqm which has meant an
investment of two million euros and where the hundred employees who up to date worked
in Cerdanyola have been moved.
El periódico, February 2017
18Important Operations (2017)
Hewlett Packard Enterprise has inaugurated in Las Rozas (Madrid) a new installation of
1,200 sqm. This center will accommodate all HPE technology solutions for the educational
community, its network of partners and startups.
El Economista, May 2017
The Japanese company Ricoh, specialized in printing and digital services to companies, has
acquired Techno Trends, a Spanish company specialized in solutions of telepresence and
visual communication by distance. The operation will serve the Japanese to expand digital
transformation services to companies.
La Vanguardia, July 2017
Chinese telecommunications giant Huawei has opened its new Center for Experiences and
Technological Demonstrations (CSIC) in Madrid, in which it aims to teach its customers the
added value of the technology it develops for telecom operators.
Cinco Días, May 2017
19Other Operations
Main Venture Capital Operations Published in 2016
Company Private Capital Entity Sector Type of Operation
Maxi Mobility Spain (Cabify) Rakuten Internet Late Stage Venture Capital
Job&Talent Atomico, Kibo Ventures Internet Late Stage Venture
Xperience Consulting (Userzoom) Stepstone Group, TC Growth, Trident
IT Services Late Stage Venture
Capital
Seaya Ventures, Bankinter Capital Riesgo,
Hundredrooms Internet Other early stage
Inveready Technology
Trident Cibersecurity, Adara Ventures,
4IQ (former Survela) Internet Start up
Telefónica Ventures
Salupro Bonsai VC, Vitamina K Internet Start up
ABA English Kennet Partners, Nauta Capital VC Partners Internet Other early stage
iContainers Solutions Serena Capital, Kibo Ventures, Vitamina K Internet Other early stage
Sherpa Europe Alma Mundi Software Start up
Felix Capital, Unilever Ventures, Fung
Olapic IT / Internet Other early stage
Capital, Longworth Venture Partners
Source: Spanish Association of Capital, Growth and Investment. Report 2017. 20II. Competitive Advantages in ICT sector
Spain in Numbers
❖ In 2017, mobile lines reached the 52.5 million mark (112.9% penetration rate)
❖ There are over 145,000 stations all over the country for mobile telecommunications
❖ There are over 34 million internet users in Spain
❖ 86.7% of households are equipped with computers (desktop, laptop, netbook or tablet)
and 83.4% of households are connected to Internet
❖ 93.4% of people over 15 years old have a mobile phone (76.3% if smartphone)
❖ Spain has 14.7M gamers that play 5.8 hours/week in average
❖ 98.7% of the companies in Spain are connected to internet and 87.4% of companies use
some Open Source Software
❖ Spanish is the third most used language in the Web with over 515 million users, only
after English and Chinese Mandarin
❖ In May 2019 the registered .es domains reached 1,923,199
❖ E-commerce turnover in Spain in 2017 was €31,347 million
❖ Spain is the European country with the largest FTTH network and 3rd country in the
OECD
22Infrastructure for Business Development
▪82 Science and Technology Parks throughout Spain Airports: Business Infrastructure &
Tourist Main Entrance
ICT and Telecommunication Networks
Urban Transport: Smart Cities
Source: FECYT, 2019
Highways: Logistics Hubs Railway: High Speed
and Road Infrastructures Networks Ports: World Logistics Platforms
23Infrastructures
Network Infrastructure Plan – RedIRIS Network (Network for the Scientific Community)
Source: RedIris, 2019 24Technology. Household & Business Penetration
86.7% of households are equipped with computers (desktop, laptop, netbook or tablet):
ICT Household equipment in Spain ICT in Spanish SMEs & Big Companies
Computer Computer
100 100
80 RFID
80 Internet Connection
60
60 Smart TV / Flat
Home Cinema 40
Screen TV
40
20
20 Internet Connection &
E-Commerces Sales 0 Web Page
0
Broadband (fixed or
Video game Big Data Analysis
Tablet mobile)
console
Social Networks
DVD or Blu-Ray
Player
2016 2017
Total 10 - 49 employees 50 - 249 employees 250+ employees
Source: INE and ONTSI, 2018. Data 2017 (Last data available) 25Broadband. Use of Internet
Internet use in Spain by age range Internet use in Spain by level of education
Percentage of Internet users Percentage of Internet users
120 120
98 98 99.1
100 97.4 96.7 100 95.6
91.5
86 86.5 86
80 76.1 80
60 60 55.4
46.5
40
40
20
20
0
0 Primary Secondary Secondary Vocational Tertiary Total
16 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 Total Education Education, Education Training, Studies
population First Level Second Level Higher Level
Source: INE and ONTSI, 2018. Data 2017 (Last data available) 26E-commerce
❖ The spending in e-commerce in Spain in 2017 was €31,347 million. It means an
increase of 23.6% with respect to 2016.
❖ The number of new online shoppers have increased 4.7% in 2017, totaling 22.9 million
people.
Spain e-Commerce Turnover, (€ Million) Online shoppers, 2011 - 2017
40000 Internet users / population 15 years old +
Online shoppers / Internet users
31,347 86,4
30000 81.7
80.8
25,354 73.1 76.1
80 69.9
20,745 66.7 67,4
20000 16,259 60
12,383 14,610 64.3 65.9
60.6 62.0
10,917 55.7
40 50.7
10000
20
0
2011 2012 2013 2014 2015 2016 2017 0
2011 2012 2013 2014 2015 2016 2017
❖ Clothing, accessories and sporting goods are the goods and services most demanded
with 50.5%.
Source: INE and ONTSI, 2018 (Last data available) 27Broadband. “.es” Domains
In May 2019 the registered .es domains reached 1,923,199
2.500.000
1,923,199
1,923,787
2.000.000 1,890,026
1,838,066
1,795,037
1,696,5381,755,224
1,614,149
1.500.000 1,458,371
1,247,978
120,7832
108,2757
1.000.000
805,327
507,874
500.000
298,600
85,309
43,476 71,158
7,219 12,887 18,859 29,590 35,570
0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Source: Red.es, 2019 28Government Support. Digital Agenda for Spain
More than 2.4 Billion Euros allocated by the government to fulfil the
Digital Agenda, assuming the Digital Agenda for Europe in 2020.
It contains 106 lines of action structured around 6 main objectives:
Encourage the deployment of Develop the digital economy Improve e-government and
ultra-fast networks digital public services
▪ 33% of SMEs make online purchases or
▪ At least 50% households 100 Mbps in 2020 sales ▪ Increasing effectiveness and efficiency in
public Administrations
✓ Promote an improved user experience ✓ Promoting the developmet of e-commerce
and promote appropriate service ✓ Promoting an innovative industry of ✓ Bringing the Administration to citizens
conditions digital content and businesses
✓ Encourage the deployment of ultra-fast ✓ Increasing public-private partnerships ✓ Increasing the levels of use of
broadband networks, optimizing the use and identify and maximize the eGovernment
of radio spectrum and improve the opportunities that are presented in this ✓ Rationalize and optimize the use of ICT in
experience for broadband users new scenario public administration
Building confidence in the Encourage R & D + i in the Supporting digital inclusion and
digital industries of the future ICT training new professionals
▪ Establishment of capabilities for ▪ Double the total annual public spending on ▪ Reduce to below 15% the percentage of
monitoring and diagnosis of digital trust research and ICT development, in 2020 population that has never used internet
permanent ▪ Leverage an equivalent increase in private
spending ✓ Promote inclusion and digital literacy
✓ Boost market confidence services ✓ Adapt training systems for digital training
✓ Strengthen existing capacities to ✓ Increase the efficiency of public and ICT training new professionals
promote digital trust investment in R & D in ICT
✓ Promote excellence in the organizations ✓ Encouraging private investment in R & D
on digital trust in ICT
✓ Promote R & D in ICT in SMEs
✓ Expand the Spanish participation in R &
D in ICT in the international arena
29Government Support. R & D
Spain has got many Institutions that promote incentives in different calls along the year
R&D:
The Centre for Industrial Technological Development (CDTI) has got a wide
range of grants and loans at competitive low interest rate for technological
projects.
The State Secretariat for Innovation in the Ministry of Science, Innovation
and Universities also offers support with grants and loans for technological
projects developed by companies and public bodies.
ICEX - INVEST IN SPAIN has developed a program for supporting foreign
companies up to €200,000 for investments with a high degree of R&D in
competitive tenders.
The National Innovation Company (ENISA) finances SMEs up to €1.5 million
with participative loans at a very competitive interest rate and where no-
guarantee is required.
The Public organization RED.ES promotes the IT activities of technological
companies and start-ups financing investments in infrastructures,
equipments and so on.
30Talent at Competitive Cost
❖ Labour costs in Spain are below the EU-28 average
(Spain is 21.3€/hour and EU-28 is 26.3€/hour)
❖ Favourable fiscal system for foreign investors and R&D
activities
❖ 40.9% of the population aged 25-34 have a tertiary
education Global MBA ranking 2018
2018 School name Country
Stanford Graduate School of
1 US
Business
2 Insead France
Cost per hour Private Sector, 4Q 2017 3 University of Pennsylvania: Wharton US
€/hour 4 London Business School UK
50
5 Harvard Business School US
45 43,6 41,7 41,7 6 University of Chicago: Booth US
40 37,3 36,8 7 Columbia Business School US
34,5 34,1 33,7
35 33,4 8 Ceibs China
29,8 9 MIT: Sloan US
30 27,3 26,8 26,3
University of California at Berkeley:
10 US
25 21,3
Haas
11 Iese Business School Spain
20 16,9 15,9
14,3 13,4 12 Northwestern University: Kellogg US
15 12,8 12,2
11,4 11,3
9,2 9,2 9
13 University of Cambridge: Judge UK
8,5 8,2
10 14 HKUST Business School China
6,1
4,9
5 15 Yale School of Management US
0 16 Dartmouth College: Tuck US
17 Cornell University: Johnson US
National University of Singapore
18
Business School Singapore
19 Duke University: Fuqua US
20 Esade Business School Spain
Source: Destatis 2018 (Federal Statistical Office Germany)
Source: Financial Times 2018
31IT Labor Costs in Spain
IT Labor costs in Spain
Experience Experience Experience Experience
Job Category
(0-2 years) (2-5 years) (5-10 years) (>10 years)
Country Manager 82 (20%) – 110 (40%) 105 (20%) – 146 (40%) 130 (20%) – 180 (40%) 142 (20%) – 200 (40%)
Chief Information Officer 82 (10% ) – 105 (20% ) 92 (10% ) – 115 (20% ) 130 (10% ) – 160 (20% ) -
IT Director 53 (10%) – 67 (20%) 58 (10%) – 78 (20%) 68 (10%) – 88 (20%) 78 (10%) – 98 (20%)
Chief Technology Officer 42 – 53 (10%) 54 – 68 (20%) 72 – 90 (20%) 92 – 130 (20%)
Chief Security Officer 52 – 55 (10%) 68 – 72 (10%) 88 – 90 (20%) -
Development Manager 40 – 55 (10%) 46 – 65 (10%) 57 – 73 (10%) 65 – 80 (10%)
SW Architect (Java, .NET, etc.) 37 – 47 (5%) 43 – 50 (5%) 55 – 60 (10%) 60 – 80 (10%)
Team Lead (SW Development) 33 – 45 (10%) 42 – 48 (10%) 47 – 53 (10%) 52 – 58 (10%)
IT Business Analyst 28 (5%) – 38 (10%) 32 (5%) – 43 (10%) 37 (5%) – 52 (10%) 43 (5%) – 60 (10%)
Business Intelligence Consultant 26 – 35 (10%) 31 – 42 (10%) 36 – 55 (10%) 42 – 60 (10%)
IT Security Consultant 25 – 34 30 – 40 35 – 48 43 – 57
Java/J2EE Developer 22– 27 (5%) 29 – 38 (5%) 36 – 46 (10%) 42 – 50 (10%)
.NET Developer 23 – 28 (5%) 30 – 36 (5%) 34 – 42 (10%) 39 – 45 (10%)
PHP Developer 23 – 27 (5%) 27 – 35 (5%) 33 – 40 (10%) 40 – 44 (10%)
ERP Consultant (SAP mainly) 25 – 35 (10%) 33 – 43 (10%) 38 – 50 (10%) 43 – 60 (10%)
Mobile Apps Developer 26 – 33 (5%) 31 – 40 (5%) 42 – 48 (10%) -
CRM Consultant 28 (5%) – 35 (10%) 32 (5%) – 42 (10%) 36 (5%) – 45 (10%) 42 (5%) – 54 (10%)
Network Engineer 25 – 30 26 – 32 28 – 37 31 – 42
System Administrator 21 – 31 25 – 36 31 – 42 35 – 48
Data: Thousand € (In brackets, variable salary)
Study for the cities of Barcelona, Bilbao, Madrid, Seville and Valencia
Source: Guide of the labor market in Spain. Hays, 2018 32Spanish Language in Internet
Spanish is the third most used language in the Web with over 515 million speakers
around the world, only after English and Chinese
Internet Users by language
Percentage of Users Number or Users (millions)
25,40% English 1055,3
19,30% Chinese 804,6
8,10% Spanish 337,9
5,30% Arabic 219
4,10% Portuguese 169,1
4,10%
Indonesian/
168,7
Malaysian
3,20% French 134,1
2,90% Japanese 118,6
2,60% Russian 109,5
2,20% German 92,1
22,80% Other 950,3
30,00% 25,00% 20,00% 15,00% 10,00% 5,00% 0,00% 0 200 400 600 800 1000 1200
Source: Internet World Stats, 2019. Data December 2017 (Last data available) 33Quality of Life
Worldwide Cost of Living Ranking ❖ Spain is the 1st country in Europe in terms
of quality of life for ex-pats and 2nd-ranked
Rank Rank Rank Rank worldwide
1 Singapore 11 Tokyo 21 Shanghai 30 London
2 Paris 11 Osaka 22 Milan 30 Muncih ❖ With large communities of many different
nationalities, Spain is known for its highly
2 Zurich 13 New York 23 Shenzhen 30 Rome
cosmopolitan character. On average, 12.2%
4 Hong Kong 14 Los Angeles 24 Auckland 34 Dusseldorf
of the Spanish residents are foreign-born,
5 Oslo 14 Melbourne 24 Wellington 34 Barcelona a figure that rises to 16-17% in regions
like Catalonia or Madrid
6 Seoul 14 Reykjavik 26 Brisbane 34 Madrid
6 Geneva 17 Vienna 26 Minneapolis 37 Washington DC
❖ One of the largest number of International
8 Copenhagen 18 Helsinki 28 Amman 37 San Francisco Schools in Europe
9 Tel Aviv 19 Frankfurt 28 Hamburg 37 Brussels
10 Sydney 19 Dublin 30 Adelaide 37 Stockholm ❖ Outstanding & modern health system with
Source: The Economist Intelligence Unit, 2018
very high standards
❖ Favourable fiscal regime for expatriates
❖ Law enforcement: Assurance & stability in
business and social life
❖ Excellent climate, first-class gastronomy,
wide range of cultural and leisure activities
34Business opportunities
Spain offers interesting opportunities in
✓ 3D Printing
✓ Big Data
✓ Cyber Security
✓ Digital Entertainment – Video Games
✓ e-Government
✓ e-Health
✓ e-Justice
✓ FinTech
✓ Internet of Things
✓ Nearshore Platforms
✓ Open Source Activities
✓ Smart Cities
✓ Smart Grids
✓ Social Media – Social Business
35investinspain@icex.es
www.investinspain.org
Paseo de la Castellana, 278
28046. Madrid
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