State of National Government Communications - Focus on COVID-19 - GOVERNMENT COMMUNICATION EXCELLENCE TOOL (G-CET) REPORT: 01 APR TO 30 JUN 2021 ...
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State of National
Government
Communications –
Focus on COVID-19
GOVERNMENT COMMUNICATION
EXCELLENCE TOOL (G-CET)
REPORT:
01 APR TO 30 JUN 2021
TABLE OF CONTENTS 2
Introductory & Background 2
(11%)
Information: Slides 3-6
13
Analysis & Insight: Slides 8-21 (68%)
4
(21%)
Closing Thoughts: Slides 23-24
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021
INTRODUCTION AND BACKGROUND 3
5th (G-CET) report on COVID-19 reveals the national government communication
performance on the Coronavirus Disease 2019 (COVID-19) pandemic from 01 April to 30
June 2021 (91 days of lockdown levels 1, 2, 3 & 4).
30/32 national departments submitted their inputs. Other spheres of government (Provincial &
Local) will be included as the G-CET unfolds.
Analysis is based on two parts: Platform Use (Part A), and Platform Performance (Part B).
Context: As infections rose, media analysis over the period highlighted the following issues:
JUN: SA
entered into
third wave.
JUN: SA
experiences
lockdown
levels 3&4.
APR: Halt APR: SA MAY:
MAY: Digital
over secured 20 SA/India call
Vibes story
suspected J&J million Pfizer for vaccine
broke
blood Clots vaccines patents ban
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021
DEPARTMENTAL SUBMISSIONS 4
30 SUBMISIONS
COGTA COOPERATIVE GOVERNANCE & TRADITIONAL AFFAIRS
DALRRD AGRICULTURE, LAND REFORM & RURAL DEVELOPMENT
DBE BASIC EDUCATION
DCDT COMMUNICATION & DIGITAL TECHNOLOGY
DCS CORRECTIONAL SERVICES
DEL EMPLOYMENT & LABOUR
DFFE FORESTRY, FISHERIES AND THE ENVIRONMENT
DHA HOME AFFAIRS
DHET HIGHER EDUCATION & TRAINING
DHS HUMAN SETTLEMENTS NO SUBMISIONS: 02
DIRCO INTERNATIONAL RELATIONS & COOPERATION
DMRE MINERAL RESOURCES & ENERGY
DOD DEFENCE DMV MILITARY VETERANS
DOH HEALTH
DOJ&CD JUSTICE & CONSITUTIONAL DEVELOPMENT DWS WATER &
DPE PUBLIC ENTERPRISES SANITATION
DPME PERFORMANCE MONITORING & EVALUATION
DPSA PUBLIC SERVICE & ADMINISTRATION
DPWI PUBLIC WORKS & INFRASTRUCTURE
DSAC SPORTS, ARTS & CULTURE
DSBD SMALL BUSINESS DEVELOPMENT
DSD SOCIAL DEVELOPMENT
DSI SCIENCE & INNOVATION
DTIC TRADE, INDUSTRY & COMPETITION
DWYPD WOMEN, YOUTH & PERSONS WITH DISABILITIES
NT NATIONAL TREASURY
SAPS SOUTH AFRICAN POLICE SERVICE
TOURISM TOURISM
TP THE PRESIDENCY
TRANSPORT TRANSPORT
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021
METHODOLOGY & APPROACH 5
Quantitative and Qualitative
data was collected through the
66 800
Evidence verification was
Government Communication
COVID-19 based on random sampling
Excellence Tool (G-CET). and feasibility.
Data Analysis does not seek to
compare Departments against
Telephonic and each other.
Email interactions to The objective is collective
pursuit of communication
harvest data. excellence across government.
Indicators informed by
Where zeros (0) appear in
the Scorecard & graphs; it’s either departments
Communication Policy. reported like that, or did not
respond
or the response was
Secondary data such as campaign
not quantifiable.
reports and/or Research on
COVID-19 were considered.
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021
REPORT PROCESS: CHALLENGES & SUCCESSES 6
CHALLENGES
02 Departments did not submit their inputs.
SUCCESSES
Misplaced & Unclear responses (e.g. Targets seen
as achievements and unquantifiable responses).
A significant number (30/32) of
Departments fiddling with the latest template or
Departments submitted their inputs.
using old ones.
Not responding to some variables/fields (blank There is a general improvement in the
spaces) and unclear responses. population of the template.
Unavailability of HoCs (Not responding to Most departments adequately responded
emails/phone calls/WhatsApp/SMS). HoCs to the template - without requesting GCIS
attributing tight schedule for non-submission. assistance.
Late submissions of data & Shifting goalpost.
Growing appreciation and demand for
Unclear responses. the G-CET.
Low communication output is also attributed to
The fifth G-CET report is produced.
Departments not fully reporting their communication
output. Departments are siting
Some departments struggle with sourcing their online willingness/readiness for the G-CET
data e.g. Social media report be shared with Cabinet.
Departments cited difficulty with obtaining data such
as web entries due to human resources.
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021
7
Communication Performance:
National Government Departments
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021
8
REPORTING DYNAMICS
Departmental Submissions: Responses: Gaps:
30 National Departments 73% 27%
Compliance Analysis
Gaps Responses
DPME
DALLRD 80 75 DSD
DOD 75 NATIONAL TREASURY
32 70
TP 37 74 TOURISM
41 60
DOHA 72 DHET
38 4350
71
41 34 40
DPE DSBD
44 34 30 71 Since inception, compliance
31 20
DMRE
45 001 3
4
69 DTIC to the G-CE hast seen a
30 10 4
DSAC 47 28 0
6
10
11
65 DPSA 14% percent increase in
48
27 11 64 responses!
DSI 26 12 DFFE
22 14 64
49 22 16
COGTA
53
22 21 20 19
63
DCS More than 63% of
61
TRANSPORT 53 DOH Departments populated more
DPWI 53 DIRCO than half of the template.
54 55 56 59
DTPS DHS
DWYPD DEL
DBE
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021
DETERMINING GENERAL PLATFORM USE (PART A) 9
DETERMINING USE OF PLATFORMS: APR-JUN: OVERALL PLATFORM USE
APR - JUN 2021
NO YES
Government Segmentation
Model used?
11 19 No (Not Used)
32%
Community radio stations used
20 10
for advertising?
Campaign marketed/advertised? 19 11
Yes (Used)
68%
Media engagement conducted? 12 18
Community outreach conducted? 14 16
The use of various communication
WhatsApp used? 13 17
platforms remains significantly high
Social media used? 4 26 (68%) - despite a 4% decline
compared to the previous report
Website used? 7 23 (Jan-Mar 2020).
Communicated through
5 25
departmental publications?
On several indicators, data showed
Communicated internally? 0 30 that departments used alternative
Communication informed by Key platforms than those monitored by
2 28
messages? the G-CET.
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021
INTERNAL PUBLICATIONS & WEBSITE 10
487 Articles using internal publications
Percentage of
88 all
76 departments
63 63 that used the
platform 73%
36
22 21
15 14 12 12 11 10
9 8 8 4 3 3 3 3 3 0 0 0 0 0 0 0 0
3 753 Web-entries posted
1800
1283
Percentage
of all
departments
70% that used
the platform
97 116 140 141
0 0 0 0 0 0 0 0 0 3 3 4 10 12 15 15 16 22 28 28 30 33 48 49
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021SOCIAL MEDIA OUTPUT 11
3 486 Facebook Posts 7 954 Tweets Posted 117 YouTube videos
DSD 683 TP 4 961 DBE 34
TP 500 DBE 403 DHET 33
TRANS… 475 DSD 398 TP 18
DEL 347 TRANSPORT 379 DIRCO 13
DHET 315 DIRCO 377 TRANS… 6
DIRCO 232 COGTA DTIC 6
238
DOH 217 DOH DSAC 6
233
SAPS 184 DSD 5
DHET 211
DBE 130 DCDT 5
SAPS 173
DALRRD 89 DALRRD 5
DALRRD 126
COGTA 64 TOURISM 2
DEL 100
DOD 47 NT 1
TOURISM 60
DSBD 26 DEL 1
DOD 59
DPWI 25 SAPS 0
DSAC 56
DSAC 22 DWYPD 0
20 DPSA 27
DCDT DSI 0
19 DSBD 26 0
DSI DSBD
TOURI… 18 90% DPWI 26 87% DPWI 0
DPME 15 DSI 22 DPSA 0 43%
DPSA 14 DCDT 20 DPME 0
DOJ&CD 13 DOJ&CD 15 DPE 0 Percentage
DTIC 8 Percentage DPME 13 Percentage DOJ&CD 0 of all
DWYPD 6 of all DWYPD 12 of all DOH 0 departments
DCS 6 departments DMRE 7 departments DOD 0 that used
DMRE 5 that used DCS 6 that used DMRE 0 the platform
NT 3 the platform NT 3 the platform DHS 0
DHA 3 DHA 3 DHA 0
DPE 0 DTIC 0 DFFE 0
DHS 0 DPE 0 DCS 0
DFFE 0 DHS 0 COGTA 0
DFFE 0
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021MEDIA ENGAGEMENT ~ 1 12
201 Advisories issued 280 Statements issued 62 Media briefings done
DOH 60 DIRCO 18
DSD 54
DIRCO 37 DBE 12
DBE 27 6
DEL 37 DOH
DIRCO 24 4
DBE 35 TRANSPORT
DHET 21 3
DHET 28 DSAC
DOH 12 DHET 3
TP 24
DSAC 12 COGTA 3
DWYPD 18
DEL 10 TOURISM 2
DSAC 14
DCDT 10 DWYPD 2
DSD 11
TOURI… 9 DSD 2
COGTA 10
DWYPD 6 DPSA 2
DCDT 5
TRANS… 3 DEL 2
SAPS 4
DSI 3 DCDT 2
DCS 4
COGTA 3 DSI 1
TRANSPO… 3
DPSA 2 SAPS 0
TOURISM 3
DPME 2 NT 0
NT 3
DHA 2 DTIC 0
DPSA 3
NT 1 DSBD 0
DHA 3
TP 1 DPWI 0
DSI 2
SAPS 0 DPME 0
DTIC 0
DTIC 0
0
DSBD 0 63% DPE 0 47%
DSBD
DPWI 0
57% DPWI 0 DOJ&CD
DOD
0
0
DPME 0
DPE 0 DMRE 0 Percentage
DPE 0
DOJ&CD 0 Percentage DHS 0 of all
Percentage DOJ&CD 0
DOD 0 of all DHA 0 departments
of all DOD 0
DMRE 0 departments DFFE 0 that used
departments DMRE 0 that used
DHS 0 DCS 0 the platform
that used DHS 0 the platform
DFFE 0 the platform 0 TP 0
DFFE
DCS 0 0 DALRRD 0
DALRRD
DALRRD 0
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021MEDIA ENGAGEMENT ~ 2 13
468 TV interviews conducted 540 Radio interviews done 32 Opinion pieces placed
DBE 292 DSD 135 DIRCO 15
DSD 37 DBE 97 DCDT 5
DIRCO 33 DOH 60 DSI 4
DHET 18 DIRCO 58 DWYPD 3
DSAC 16 DSAC 42 DSAC 2
TOURISM 12 DEL 39 TRANSPORT 1
DOH 12 DCS 27 DOH 1
DCS 11 SAPS 15 DCS 1
SAPS 9 TOURISM 11 TOURISM 0
DHA 9 DHA 10 SAPS 0
DEL 7 COGTA 10 NT 0
DCDT 5 DWYPD 8 DTIC 0
TRANSP… 3 DHET 8 DSD 0
DWYPD 2 DCDT 8 DSBD 0
DSI 1 DPSA 4 DPWI 0
DPSA
NT
1
0
53% NT 3 DPSA 0
0
DSI 3 DPME
DTIC 0 TRANSPORT DPE 0
2
DSBD 0
Percentage DTIC 0
DOJ&CD 0 27%
DPWI 0
of all DSBD 0 60% DOD 0 Percentage
DPME 0 departments DMRE 0 of all
DPWI 0
DPE 0 that used DHS 0 departments
DPME 0
DOJ&CD 0 the platform Percentage DHET 0 that used
DPE 0
DOD 0 of all DHA 0 the platform
DOJ&CD 0
DMRE 0 departments DFFE 0
DOD 0
DHS 0 that used DEL 0
DMRE 0
DFFE 0 the platform DBE 0
DHS 0
DALRRD 0 DALRRD 0
DFFE 0
TP 0 TP 0
TP 0
COGTA 0 COGTA 0
DALRRD 0
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021COMMUNITY OUTREACH 14
245 Outreach activities conducted
74
56
Percentage
39 of all
departments
that used
24 53% the platform
12
8 7 5 5
4 3 2 2 2 1 1
0 0 0 0 0 0 0 0 0 0 0 0 0 0
TOURISM
DPME
DPSA
DBE
DSD
COGTA
DSI
TP
DIRCO
NT
SAPS
DWYPD
TRANSPORT
DOJ&CD
DSBD
DTIC
DHS
DHET
DCDT
DALRRD
DFFE
DHA
DMRE
DCS
DOH
DPWI
DSAC
DEL
DOD
DPE
G-CET Report on Covid 19 _ 01 APR to 30 JUN 202115
MARKETING AND ADVERTISING
17 TV placements done 294 Radio placements done (0) Outdoor placements done
DSAC 12 DEL 234
DCDT 5 DSAC 36 TRANSPORT 0
TRANSPORT 0 DCDT 20 TOURISM 0
0 TOURISM 2 SAPS 0
TOURISM
DSI 2 NT 0
SAPS 0
TRANSPORT 0 DWYPD 0
NT 0
SAPS 0 DTIC 0
DWYPD 0
NT 0 DSI 0
DTIC 0
0 DSD 0
0 DWYPD
DSI DSBD 0
DTIC 0
DSD 0 DSAC 0
DSD 0
DSBD 0 DPWI 0
DSBD 0
DPWI 0 DPSA 0
DPWI 0
DPSA 0 DPME 0
DPSA 0
DPME 0 DPE 0
DPME 0
DPE 0 DOJ&CD 0
DPE 0
DOJ&CD 0 DOH 0
DOJ&CD 0 0
DOD
DOH 0 7% DOH 0
DMRE 0 0%
DOD 0
DOD 0 DIRCO 0
DMRE 0 Percentage Percentage
DMRE 0 DHS 0
DIRCO 0 of all of all
DIRCO 0 DHET 0
departments
DHS 0
that used DHS 0 10% DHA 0 departments
DHET 0
DHET 0 Percentage 0 that used
the platform DFFE
DHA 0 0 of all 0 the platform
DHA DEL
DFFE 0 DFFE 0 departments DCS 0
DEL 0 DCS 0 that used DCDT 0
DCS 0 DBE 0 the platform DBE 0
DBE 0 DALRRD 0 DALRRD 0
DALRRD 0 TP 0 TP 0
COGTA 0 COGTA 0 COGTA 0
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021COMBINED OUTPUTS BY PLATFORMS 16
1
18 084 Platform Share of Outputs WordCloud From Comments
Twitter 7 954
Web-Entries 3 893
Facebook 3 486
Radio interviews 504
Internal Articles 487
TV interviews 468
Statements 305
Radio placements 294
Outreach 245
Advisories 202 Vaccine a key thread in COVID-19 messages
YouTube 135 Community engagements were deliberately limited & in some
instances could not take place to curb the spread of the virus.
Media briefings 62
Social Media & Internal Communications featured strongly
Opinion pieces 32
Budget cuts/reprioritisation were underscored as a challenge
TV placements 17 to executing some communication function e.g.
Outdoor… 0 Marketing/advertising.
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021CLUSTER ANALYSIS 17
TP 5 540
DBE 2 904 NB: Double dipping applies
DSD 1 406
DSI 1 340 Economic 19 Departments participating with a total
DIRCO 957
TRANSPORT 893
Custer of 53 311 communication outputs.
DEL 799
DOH 731 17 Departments participating with a
DHET 715 Social Cluster total of 45 962 communication outputs.
Cluster Share of Outputs
SAPS 526
COGTA 367
DALRRD 336
DCS 279
International 11 Departments participating with a total
DSAC 269 Cluster of 27 441 communication outputs.
DCDT 140
TOURISM 124
DPWI 118 10 Departments participating with a
DOD 106
Justice Cluster total of 37 135 communication outputs.
DPSA 98
DOJ&CD 84
DWYPD 72 Governance 09 Departments participating with a
DSBD 63 total of 12 479 communication outputs.
DTIC 47 Cluster
DMRE 40 The Economic cluster had more departments participating in the G-CET and
DPME 39
contributed the highest communication outputs (32%) followed by the Social (27%),
DHA 36
Justice (21%), International (15%), and Governance Cluster (05%).
DHS 21
The top 10 departments were from the Social cluster (09), closely followed by the
NT 18
economic cluster (06).
DFFE 12
DPE Underreporting by departments negatively impacts on the overall depiction of
4
government communication performance.
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021OUTPUTS BY DEPARTMENTS OVERTIME 18
Departmental Share of Outputs: Sep 2020 – Jun 2021
TP 0336 5540 5 876
SAPS 3 521 1148 526 5 195
DOD 3 998 144 4 248
106
DBE 892 93 2904 3 889
DIRCO 1 487 1148 957 3 592
TRANSPORT 847 1109 893 2 849
DSD 205 166 1406 1 777
DEL 537 369 799 1 705
DOH 610 256 731 1 597 Though The
DHET 715 1 596
DSI
67 814
Presidency could not
132 106 1340 1 578
COGTA 505 505 367 1 377 participate in the Sep-
DSAC 446 456 269 1 171 Dec report, its
DOJ&CD 486 564 84 1 134
DALRRD 321 439 336 1 096 succeeding
DCDT 783 144 140 1 067 participation saw it
DWYPD 505 282 72 859
DWS 747 0 0 747 leading in the current
TOURISM 382 222 124 728 report - closely
DPSA 479 51 98 628
DMRE 275 278 40 593 followed by SAPS.
DCS 99 186 279 564 DOD, DBE and DIRCO
DHA 267 106 36 409
DPWI 0 186 118 304 were within the top 5
DTIC 41 152 47 240 leading departments.
DSBD 18 109 63 190
DHS 75 67 21 163
DPME 86 36 39 161
NT 32 15 18 65
DPE 36 12 4 52
DFFE 0 3 12 15
SEP-DEC20 JAN-MAR21 APR-JUN21 Totals
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021VS Communication Communication/message Output IMPACT
OUTCOME & IMPACT OF GOVERNMENT COMMUNICATION ~ 1 20
• Broadcast (TV/radio) was the top source of message recall, followed by word of mouth and social media
WHERE DID YOU SEE/HEAR
GOVERNMENT’S VACCINE MESSAGES?
MESSAGE RECALL:
Awareness of Government’s
COVID-19 vaccine roll-out plan 1 People over 60 must
register to vaccinate
2 Healthcare workers will
receive the vaccine first
86%
3 People must register to get
the Covid-19 vaccine
4 Vaccination will protect the lives
of South AfricansOUTCOME & IMPACT OF GOVERNMENT COMMUNICATION ~ 2 21
Vaccine Hesitancy/ Acceptance
Cosmopolitan Capitals
Very
Metro Mobile
Willing
42%
Safely Suburban
Willing
City Seekers
20% Rooted Realists
Neutral
11% 20%
31%
Unwilling 28% 30%
29%
27% Several COVID-19 studies also agreed that
Willingness to most people were taking the vaccine to
get vaccinated Unwillingness by segments protect themselves & others
WHY ARE YOU VACCINATING?REPORTING HIGHLIGHTS 22
FIRST SUBMISSION: MOST COMPLIANT: MOST OUTPUTS:
09 Jul 2021 100% Responses 5 540
&
Last to submit…? Least Compliant…? Least Outputs…?
G-CET Report on Covid 19 _ 01 APR to 30 JUN 202123
Findings
Against rising weekly infections, a weekly average of more than 995
communication outputs was observed. There was also an average of
50% Departments using all identified platforms.
While appreciating target-setting on several indicators, a
significant number of achievements were against zero targets.
Though budget constraints resulted in poor marketing and advertising
performance, departments creatively used other marketing and
advertising platforms outside the scope of the G-CET.
Five (33%) platforms/functions (YouTube, Media Briefings, Opinion
Piece, Marketing and Advertising – TV/Radio) had less than 50% of
Departments using them for information dissemination.
Low output levels in some departments is partly attributed to a
shift-away from communicating COVID-19 as a priority campaign.
Research confirms that COVID-19 messages (particularly on vaccination)
have had a favourable impact on the ground.
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021Recommendations 24
To ensure consistency or sustained communication output and impact;
Departments need to plan against previous performance. Benchmarking/target-
setting on performance will help improve output performance.
Though all platforms should be maximised, there’s a specific need for
heightened communication on social media, media engagement and
community outreach for increased public awareness and buy-in.
While communication budget should always be allocated at 1 to 5%
of the overall departmental budget, departments should continue
to creatively seek alternative platforms for maximum impact.
Elaborately infusing COVID-19 messages in other
departmental communication campaigns/activities will
enhance COVID-19 messaging impact.
Sustained government research will assist in determining
communication impact and intervention.
This report be presented at Fosad and Cabinet.
Departments need to prepare for the next report that will
cover communication from 01 July to 30 September 2021.
G-CET Report on Covid 19 _ 01 APR to 30 JUN 2021Thank You!
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