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STRATEGIC
ECONOMIC PLAN

CHESHIRE AND WARRINGTON MATTERS
STRATEGIC ECONOMIC PLAN - CHESHIRE AND WARRINGTON MATTERS - 871candwep.co.uk
CONTENTS
     2   WELCOME              10   Section 1: Our Economic Story:
                                   Cheshire and Warrington Today
     4   INTRODUCTION         24   Section 2: Our Growth Ambition / ‘Where do we

     6   EXECUTIVE SUMMARY
                                   want to get to?’
                              27   Section 3: Our Areas of Focus / Spatially, thematically,

     8   PURPOSE OF THE SEP
                                   sectorally / Achieving Our Ambition / ‘What do we have to do?’
                              38   Section 4: Making it happen / Delivery,
                                   accountability, governance

                                       WELCOME
                                       WE HAVE ACHIEVED MUCH SINCE THE FIRST VERSION OF OUR STRATEGIC
                                       ECONOMIC PLAN WAS LAUNCHED IN 2014
                                       From being principally strategic bodies            Interchange and the Intelligent Energy       low carbon technologies, and providing
                                       intended to give a voice to business in the        Demonstrator project at the Thornton         support for residents to enhance their skills
                                       identification of economic priorities, LEPs         Science Park are the first visible examples   and work readiness. The Cheshire Science
                                       now have responsibility for significant             of the impact of this funding.               Corridor Enterprise Zone, which was
                                       amounts of public money. In Cheshire and
                                                                                          Almost all of the £123 million of European   launched in April 2016, has already attracted
                                       Warrington this includes over £200m from
                                                                                          Structural Investment Funds allocated to     40 new companies delivering 623 jobs,
                                       the Local Growth Fund to support a range
                                       of infrastructure, skills and innovation           Cheshire and Warrington has been             340,000ft2 of new or refurbished floorspace
                                       projects, unlocking a further £380 million         committed or provisionally allocated,        and over £30 million of investment, with the
                                       of public and private investment over the          delivering a range of projects aimed at      potential to generate up to £200 million of
                                       next 10 years. The ‘pinchpoint’ scheme in          supporting SMEs, encouraging innovation,     business rates over 25 years to be retained
                                       Birchwood Park, the new Chester Bus                helping the development and adoption of      and re-invested within the sub-region.

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STRATEGIC ECONOMIC PLAN - CHESHIRE AND WARRINGTON MATTERS - 871candwep.co.uk
Our strategy is having a real impact. When
I introduced the first version of Cheshire

                                               SPATIAL PRIORITIES...
and Warrington matters, the LEP’s
aspiration was for our economy to have
grown to £26.6 billion by 2021 – by the end
of 2016 we had already exceeded this
figure by almost £3 billion – demonstrating
what an outstanding economy we have.

This edition of the SEP reflects continued
change in the national political and
economic landscape. It has been updated
in line with our commitment that it
remains a ‘living document’, keeping pace
with a fast-moving policy environment. It is
a chance to recalibrate our ambitions and
I welcome the views and thoughts of our
partners and stakeholders on this
refreshed strategy. The LEP team has
already engaged widely as part of the
refresh process and will continue to do so
as we move forwards, making sure that
the SEP is a ‘living document’. Ensuring
that the ‘voice of business’ is heard and
properly reflected in strategy and policy is
a key role for the LEP and one which we
continue to take seriously.

Christine Gaskell, MBE, DL
                                               KEY: 1 = Cheshire Science Corridor, 2 = Constellation Partnership, 3 = Mersey Dee Economic Axis, 4 = Warrington New City
Chair, Cheshire and Warrington Local
Enterprise Partnership

                                                                                                                                                                          03
STRATEGIC ECONOMIC PLAN - CHESHIRE AND WARRINGTON MATTERS - 871candwep.co.uk
• Specialist credit card firm, MBNA, employs 1,700 people at Chester Business Park

                                                   INTRODUCTION
                                                   BY PHILIP COX, CHIEF EXECUTIVE
               The environment in which LEPs operate           Housing is another area that has           Ageing Society set out in the Industrial   • Places: prosperous communities
               and the leadership role they are                gained much higher prominence in           Strategy, and how our strategic vision       across the UK
               expected to demonstrate in local                recent months, with the Housing White      aligns with the five foundations for a      We are not starting from a blank sheet
               economic growth continues to evolve             Paper published in February 2017           transformed national economy: -            of paper. Lots of work was undertaken
               at speed. This light touch review of the        signalling the Government’s intention      • Ideas: The world’s most innovative       in developing the original SEP and in
               SEP recognises the publication by               to ‘fix our broken housing market’.            economy
               Government of the Industrial Strategy                                                                                                 the subsequent discussions with
                                                               This review also recognises the need to    • People: good jobs and greater            government around devolution; the
               White Paper, Clean Growth Strategy
                                                               prepare for development of Local              earning power for all                   refresh process has built on this whilst
               and the review of LEP Governance
               undertaken for Government by Mary               Industrial Strategies which will set out   • Infrastructure: a major upgrade to       looking at our ideas through a ‘fresh
               Ney, a Non-Executive Director of the            how areas can respond to the four             the UK’s infrastructure                 pair of eyes’ to make sure they are still
               Ministry of Housing, Communities and            ‘Grand Challenges’ of AI & Data Economy,   • Business environment: the best           appropriate given the changing political
               Local Government.                               Clean Growth, Future of Mobility and          place to start and grow a business      and policy environment – especially our

  04
STRATEGIC ECONOMIC PLAN - CHESHIRE AND WARRINGTON MATTERS - 871candwep.co.uk
work on devolution. We are aiming for
consistency and continuity with
previous work.

Our approach is shifting to give a much
greater emphasis on place. The original
SEP focussed on our key economic
strengths through a series of intervention
priorities and themes. Whilst these
continue, there is more thought given to
the importance of place and the social,
physical and environmental factors
needed to create attractive, successful
places that are essential if we are to
attract and retain skilled people and that
will support economic growth.
The original SEP was developed to support
an initial bid to the Local Growth Fund so
contained more project and financial
detail than would normally be the case for
a strategic document. As part of the
refresh process our more detailed thinking
around delivery will be contained in
separate delivery plans covering transport,
skills, energy, science and innovation,
digital, housing and quality of place which
will be developed and published in the
coming months.
The LEP aims to promote economic growth
in a way that is sustainable and which
benefits as many of our communities as
possible. However, the process for
deciding where growth happens, and in
what form, will sit firmly with our local
authority partners and be subject to the
democratic planning process.

                                              05
STRATEGIC ECONOMIC PLAN - CHESHIRE AND WARRINGTON MATTERS - 871candwep.co.uk
EXECUTIVE SUMMARY
     DELIVERING ON OUR GROWTH AMBITIONS;
     BUILDING ON THE MOST SUCCESSFUL ECONOMY IN THE NORTH
     This update on our 2017 Strategic          desire to create great places for their   Mersey Dee Economic Axis, and the          North Wales is a fundamental
     Economic Plan (SEP) confirms the            residents and businesses to live, work,   potential to create Warrington New         requirement for our continued success.
     revised ambition shared across the         invest and relax.                         City, completing the New Town
     Cheshire and Warrington sub-region: to                                               development that has become one of         During the refresh of the SEP, several
                                                The SEP sets out the key opportunities
     grow our economy’s GVA £50 billion                                                   the fastest growing and most               messages emerged very strongly: -
                                                that will drive our growth ambitions:
     per annum by 2040. Our ambition is         the world class science, technology and   successful towns in the UK. These
     founded on the bedrock of being                                                      spatial priorities also re-affirm that our   • The success of our economy is, in part,
                                                innovation assets within the Cheshire
     consistently the most successful                                                     economy is inter-twined with those of        down to a significant level of inward
                                                Science Corridor; the once-in-a-
     economy in the North, supported by a                                                 the sub-regions and Core Cities around       commuting, highlighting the
                                                generation opportunity that HS2 will
     vibrant private sector business base       bring to the Constellation Partnership    us, and that close working with our          importance of maintaining and
     and public sector partners that are pro-   area and wider region; the unique         neighbours in the Northern                   enhancing local and strategic road and
     active, business-friendly and which        cross-border opportunities within the     Powerhouse, Midlands Engine and              rail networks;

06
STRATEGIC ECONOMIC PLAN - CHESHIRE AND WARRINGTON MATTERS - 871candwep.co.uk
• There are demographic challenges ahead.          • Our economic activity is not confined to          • Skills and Education: setting out plans          including increased provision of smaller
  Our population growth is well below the UK         towns and cities – the rural area is home to       for working with businesses and skills           homes in urban areas to attract younger
  average and we have markedly smaller               a wide range of businesses beyond                  providers to make sure that our                  population, and opportunities for new,
  proportion of 20-35 year olds than other           ‘traditional’ land-based activities;               workforce has the skills needed to               high quality, sustainable housing
  areas. As a result, our workforce is ageing                                                           remain productive and are connected to           developments aligned to local need and
  and pressure on public services is increasing;   • Creating an excellent ‘Quality of Place’ is an     opportunities. This includes encouraging         national policy priorities;
                                                     essential component underpinning                   employers to work with young people to         • Science and Innovation: setting out how
• We have a highly skilled resident workforce,
                                                     economic growth. High quality urban, sub-          inspire them about career opportunities          we work with local businesses, FE and HE
  though much of these skills reside in older
                                                     urban and rural places, housing, leisure           so they understand what skills and               providers, Innovate UK and the
  workers. Skills levels in younger age groups
                                                     and retail offer and visitor economy are key        education they need to progress in the           Department for Business, Energy and
  are lower than in other areas and we face
                                                                                                        careers they choose;                             Industrial Strategy to capitalise on our
  problems attracting and retaining                  to attracting and retaining the skilled
  graduates;                                         workers and their families we need to            • Energy: provide a roadmap for the LEP            science and innovation assets and
                                                                                                        and its partners to capitalise on the area’s     strengths, especially in the Cheshire
• Many people, especially first-time buyers           support our businesses.
                                                                                                                                                         Science Corridor.
                                                                                                        strengths in the Energy sector, address
  and younger people looking to rent,
                                                   The SEP is intended to be a high-level,              the challenges of transitioning                Each of the spatial priorities will also be
  struggle to find the right kind of housing at
                                                   strategic road map to achieving our growth           successfully to a low carbon economy and       supported by detailed strategies.
  a price they can afford in the places they
                                                   ambition. The strategy has been designed             putting Cheshire and Warrington at the         The refresh process has been undertaken at
  want it. Housing is a key component which
                                                   to be flexible and provide a broad                    forefront of efforts to deliver affordable       a time of political and economic change.
  underpins economic growth, and ensuring
                                                   framework within which different areas                energy and clean growth as identified in        BREXIT will bring about a fundamental shift
  we get the right numbers, type and quality
                                                                                                        the Government’s Industrial Strategy           in the way Britain interacts with Europe and
  of housing in the right locations and at an      and groups can align their activities. The
                                                                                                        White Paper and Clean Growth Strategy;         the rest of the world which could have
  affordable price will be critical for our         key messages set out under our growth
  future prosperity;                                                                                  • Quality of Place: to ensure that our           significant implications for a sub-region that
                                                   ambition (Section 2) and the thematic
                                                                                                        strengths in terms of quality of place –       has a strong track record of exporting. It will
• Behind the common image of Cheshire and          priorities set out in section 3 provide a
                                                                                                        including high quality public services -       impact on many key areas including labour
  Warrington as a ‘dormitory’ for Liverpool        good starting point.                                                                                supply, productivity and technology,
                                                                                                        are used to attract and retain the inward
  and Manchester, lies a highly productive                                                                                                             movement and trade. It will also impact on
                                                   The refreshed SEP is supported by a series           investment, skilled workers and visitors
  manufacturing economy. Our area is                                                                                                                   business confidence at various times
                                                   of supporting delivery plans and strategies          that we need to grow our economy,
  responsible for around a quarter of                                                                                                                  through the process.
                                                   which set out the main themes and initial            whilst maintaining and enhancing the
  manufacturing output in the North West, by                                                                                                           To take account of this, the SEP has been
                                                                                                        area’s built and natural environment.
  value, and manufacturing as a share of our       interventions in more detail: -
                                                                                                        This will include a Place Marketing            designed to be a flexible, ‘living’ document
  overall economy is around 2½ times greater                                                                                                           that can adapt as the post-BREXIT landscape
                                                                                                        Strategy which will set out the benefits of
  than the national average;                       • Transport: setting out the priority                                                               becomes clearer. It is also consistent with
                                                                                                        locating in Cheshire and Warrington.
                                                     transport investments at a local and                                                              the work undertaken since 2015 by the LEP
• As well as manufacturing, we have
                                                     strategic level which we believe will be         • Digital: to ensure that the sub-region         and its local authority partners linked to
  strengths in Chemicals, Life Sciences
                                                     required to support the needs of a £50             has access to the digital infrastructure       potential opportunities for devolution.
  (including pharmaceuticals), Energy and
                                                     billion a year economy. This includes              (superfast fibre broadband, 4G / 5G, etc)
  Environment, Finance and Business Services                                                                                                           The LEP has undertaken this initial review of
                                                     improvements and additions to the road             and the skills needed to use them;
  and Logistics and Distribution. Growth                                                                                                               the SEP in March 2018 and aims to
  potential has also been identified for the          and rail network and better, more                • Housing: setting out the role of housing       undertake regular (at least annual) reviews
  Agritech and Digital sectors;                      coordinated public transport services;             in future economic development                 after that.

                                                                                                                                                                                                     07
STRATEGIC ECONOMIC PLAN - CHESHIRE AND WARRINGTON MATTERS - 871candwep.co.uk
PURPOSE OF THE STRATEGIC
     ECONOMIC PLAN (SEP)
     CHESHIRE AND WARRINGTON IS ONE OF THE      ‘Cheshire and Warrington Matters’
                                                sets out our ambition to drive the
                                                                                            The Strategy is purposefully high level,
                                                                                            so that the key messages are not lost

     UK’S MOST SUCCESSFUL PLACES, ITS ECONOMY   economy forward, capitalising on the        underneath lots of detail. Throughout
                                                unique strengths and opportunities          the document, where further

     OUT-PERFORMING THE UK AVERAGE ON A         that our sub-region has. It is a strategy   supporting information is available (or
                                                                                            is to be developed in the coming

     NUMBER OF MEASURES.
                                                to support growth and economic
                                                                                            months), this will be clearly identified.
                                                development over the next 20+ years,        It is our intention that the SEP is a
                                                doubling the size of the economy and        ‘living document’ and as such it will be
                                                setting out the key economic,               updated to reflect and respond to key
                                                environmental and social strengths on       changes in national and local policy as
                                                which that growth will be founded.          and when they happen.

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STRATEGIC ECONOMIC PLAN - CHESHIRE AND WARRINGTON MATTERS - 871candwep.co.uk
Section 1 looks at Cheshire and

                                             £29.3 Billion Economy
Warrington’s economy today,
highlighting the data analysis
undertaken as part of the SEP refresh
to help understand how our economy
is built up, how it is performing, its key
sector strengths and what challenges
it may face in the future.

                                             488,000
Section 2 sets out our growth
ambition and what, in practical terms,
                                             Employing over
this might look like by 2040.

Section 3 identifies the key steps and

                                                                 42,000
interventions the LEP believes will be
necessary in achieving the ambition of
                                                 People              In over
a £50 billion economy by 2040. This
includes setting out the key areas of
focus for future intervention in a
spatial and capability context.
                                                                  businesses
Finally, Section 4 describes how the
LEP will work with its partners and key
stakeholders to deliver this Strategy,
                                                                               • Launch of the Greater Manchester and
ensure that progress is properly
                                                                                 Cheshire Life Sciences Fund
reported and that the investment

                                             920,000          1.5%
decisions taken are accountable,             Home to almost
taken in a transparent way and offer
value for money.

Underpinning the SEP refresh is a                             of the UK
robust evidence base, and a                      people
programme of extensive stakeholder
engagement. The evidence reports
are available to download from the
LEP website.

                                                                                                                        09
STRATEGIC ECONOMIC PLAN - CHESHIRE AND WARRINGTON MATTERS - 871candwep.co.uk
SECTION 1

     CHESHIRE AND
     WARRINGTON TODAY
              Cheshire and Warrington is a hugely                     In many ways, this economic success is at               Our economy is diverse. Alongside a
              successful economy. Our economic output                 odds with the common image of Cheshire                  thriving Manufacturing sector, we have
              (GVA) is greater than that of Core Cities               and Warrington – that of a largely rural                real strengths in Advanced Engineering,
              such as Birmingham, Leeds and Sheffield.                  economy which acts as a dormitory to its                Life Sciences, Chemicals, Energy and
              The economy has doubled in size since                   larger, Core City neighbours of Liverpool               Environment, Financial and Professional
              1997 and we have consistently exceeded                  and Manchester.                                         Services and Transport and Storage
              UK performance benchmarks on a number                                                                           (Logistics).
              of measures. Cheshire and Warrington has                The evidence demonstrates a very
                                                                      different picture. Cheshire and Warrington               However, challenges exist around
              the second highest level of Gross Value
                                                                      is at the heart of the UK’s manufacturing               maintaining our productivity advantage.
              Added (GVA) per head of population in
              England outside of London and in terms of               industry: it produces almost 25% of the                 Like the rest of the UK, Cheshire and
              productivity our output per head is around              north west’s manufacturing output (by                   Warrington was hit economically by the
              118% of the UK average. Workers in the                  value) and the sector has grown at almost               financial crisis of 2008. Figure 1
              sub-region generate over £8,200 each per                four times the rate experienced nationally.             demonstrates that different places within
              year more than the North-West average                   We also ‘import’ significant volumes of                  the sub-region have recovered at different
              and £3,100 more than the UK average1                    labour.                                                 rates over the subsequent period.

10
                    1
                        GVA per filled job £51,947 compared to £43,741 (North West) and £48,823 (UK), Office For National Statistics Sub Regional Productivity (March 2016 release).
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Figure 1: GVA Growth by Local Authority (1997 – 2015)                                                       Figure 2: Comparative GVA by Sector    )              )    )                  )
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                                                                                                            Composition of the economy
                                             G/%%1.;+#.
                                                                                                            Figure 2 above shows the size of GVA
                                             HI'2I1%')>/2+
                                             HI'2I1%')>/2+                       Growth based on            in the seven largest economic sectors
                                                                                 national average           in Cheshire and Warrington (as
                                             HI'2I1%')G'2+)/.:)HI'2+'%
                                             HI'2I1%')G'2+)/.:)HI'2+'%
                                                                                                            defined using Office for National
                                                                                                    )   )   Statistics
                                                                                                              )    ) ) SIC
                                                                                                                        )  )codes),
                                                                                                                              ) )   as
                                                                                                                                    )  well as their
                                                                                                            percentage growth in GVA over the
Cheshire East, which has the largest                                                                        period between 2010 and 2015.
economy of the three constituent local
                                                                                                            The chart emphasises the importance
authorities within the LEP area has
                                                                                                            of manufacturing and wholesale trade
recovered strongly, powering ahead of
                                                                                                            in the LEP area: it is the largest sector
average UK growth rates (as shown by
                                                                                                            in GVA and has the sub-region’s
the dotted line).
                                                                                                            second highest growth rate over the
     )                          )        )         ) )       )   )   )   )   )                                                                                                                                     • Opening of the Birchwood
Warrington’s GVA growth over the                                                                            last 5 years. It also demonstrates the
                                                                                                                                                                                                                     Pinchpoint scheme
same period has been more in line                                                                           significant growth since 2010 of the
with the national level whilst Cheshire                                                                     Business Services sector, which has
West and Chester appears to have                                                                            expanded at a rate almost 50% higher
been hit harder and taken longer to                                                                         than the UK average over the period.
begin to recover. This may reflect the
importance of the Finance sector to
the Borough, which has experienced a
significant fall in the number of jobs
since 2008.

                                                                                                                                                                                                                                                                                  11
Sector Strengths                                                                                 Together, Manufacturing, Finance and Business Services and Logistics and
                                                                                                 Distribution account for 60% of our economic output by value. In terms of
Our work so far, reinforced by the recent Northern Independent Economic Review
                                                                                                 employment, Wholesale and Retail (16.3%), Health and Social Work (11.7%), and
(NIER)2, has identified a number of key sector strengths which will provide the
                                                                                                 Administrative and Support Services (11.2%) are the largest sectors accounting for
core to future growth. These are shown in summary in Figure 3, below.
                                                                                                 40% of jobs in the sub-region. Almost 10% of employment is in the Professional,
                                                                                                 Scientific and Technical category3.
                                                                                                 These strengths vary by constituent local authority. The table below sets out the
                                                                                                 sector specialisms for Cheshire East, Cheshire West and Chester and Warrington,
Figure 3: Cheshire and Warrington’s key sectors                                                  measured using Location Quotients (LQs). The figure in brackets indicate how
                                                                                                 concentrated a particular industry is, profession or cluster is compared to the
 Manufacturing                    Life Sciences                  Energy &                        national average (1.00).
                                                                 Environment
 • 22.8% of our GVA               • Employs c.6,500 (2,000
                                    working in manufacture of    • c.31,000 employees in
 • 25% by value of the North                                                                           Cheshire East                       Cheshire West & Chester         Warrington
                                    pharmaceuticals)               broader sector and over
   West’s manufacturing
                                                                   7,000 businesses
   output                         • Key asset at Alderley Park
                                                                 • Nationally significant               Professional, scientific and         Business administration         Business administration and
 • Employs over 24k people          including Medicines
                                                                   nuclear cluster                     technical (1.43)                    and support services (1.45)     support services (1.77)
   including c.6,800 in             Discovery Catapult
   automotive                     • AZ in Macclesfield            • United Utilities, based in          Manufacturing (1.32)                Financial and insurance         Mining, quarrying and
                                                                   Warrington, is the North                                                (1.31)                          utilities (1.63)
 • Growing at 3 times               generates 1% of UK                                                 Financial and Insurance
                                                                   West’s only FTSE 100 listed
   national rate                    exports by value                                                   (1.20)                              Retail (1.26)                   Transport and storage (1.52)
                                                                   company

 Chemicals                        Finance &                      Logistics and
                                  Business Services              Distribution                    The high LQ for in the Mining, quarrying and utilities category for Warrington is
 • Employs c.5,000                                                                               most likely due to it being Headquarters for United Utilities, Britain’s largest listed
 • 50% of UK’s pure white         • Employs in excess of         • Almost 18% of GVA             water utility and the North West’s only FTSE 100-listed company.
   salts                            45,000 people including      • Almost 5% of employment
                                    15k in finance and
 • 40% of UK’s fertilizer needs                                  • Includes OMEGA which
                                    insurance
 • 16% of UK’s road fuels                                          has created 7,000+ jobs
                                  • Make up almost 20% of          and 3 million sq ft of
   produced in Ellesmere Port                                                                    2
                                                                                                     GVA per filled job £51,947 compared to £43,741 (North West) and £48,823 (UK), Office For National
                                    GVA output                     floorspace over the last
                                                                                                     Statistics Sub Regional Productivity (March 2016 release).
                                                                   three years
                                                                                                 3
                                                                                                     NOMIS (2017), Official Labour Market Statistics
                                                                                                 4
                                                                                                     New Economy (2017), Review of LEPs’ opportunities with reference to Manufacturing – baseline report

  12
Our key sector strengths are                          was confirmed that General Motors                        and in addition to its expanded
                                                         considered in more detail below.                      had completed the sale of Vauxhall to                   manufacturing capacity the facility
                                                                                                               the PSA Group, parent company to                        contains enhanced research and
                                                         The Manufacturing and Advanced
                                                                                                               Peugeot and Citroen.                                    development capabilities.
                                                         Engineering Sector remains the
                                                         cornerstone of the Cheshire and                       Bentley, now part of the Volkswagen                     Siemens (Congleton) employs over 500
                                                         Warrington economy, generating                        Group, has been manufacturing cars                      staff and produces over 1.3 million
                                                         almost £6.5 billion of GVA in 2016,                   at its Crewe factory since 1946. Since                  variable speed motor drives used to
                                                         representing almost 23% of our                        1998 the company has benefited from                      control systems such as production
                                                         economy by value. Our manufacturing                   £1 billion of investment and is the                     lines and baggage handling systems
                                                         output accounts for a quarter of the                  world’s leading luxury car                              around the world. 98% of the drives
                                                         total manufacturing output of the                     manufacturer – I in 4 cars sold around                  produced at the plant are exported.
                                                         north west4. The area is home to a                    the world above €150,000 is a Bentley
                                                         significant automotive cluster,                                                                                Cheshire and Warrington has a long
                                                                                                               accounting for over £1 billion of
                                                         anchored by Bentley Motors (Crewe)                                                                            and distinguished history of working in
                                                                                                               exports per year5. A long-term
                                                         and Vauxhall (Ellesmere Port). Within a                                                                       the Life Sciences and
                                                                                                               Masterplan for the Crewe site was
                                                         one hour drive of Ellesmere Port are                                                                          Pharmaceutical industries. Alderley
                                                                                                               unveiled in November 2016 with the
                                                         Jaguar Land Rover (Halewood), Getrag                  aim of supporting the company’s                         Park, at the eastern end of the
                                                         Ford (Halewood), Toyota’s engine plant                position as a core component of the                     Cheshire Science Corridor, has been
                                                         in Deeside and Leyland Trucks                         Cheshire East economy.                                  home to some of the world’s most
                                                         (Preston). 95% of UK car production lies                                                                      skilled and experienced science
                                                         within a three-hour drive of our area,                A recent addition to the automotive                     professionals for over 50 years. Some
                                                         presenting significant opportunities for               supply chain in the area is Plastic                     of the world’s most successful anti-
                                                         the automotive supply chain.                          Omnium which opened a 240,000 sq ft                     cancer treatments have been
                                                                                                               state-of-the-art manufacturing facility                 developed at the site. Following
                                                         Vauxhall has assembled seven
                                                                                                               in Warrington in 2016. The company                      AstraZeneca’s decision to dispose of
                                                         generations of the Astra at Ellesmere
                                                                                                               provides bumpers and plastic body                       the site to Manchester Science Parks
                                                         Port plant, including the multi-award
                                                                                                               parts for Jaguar Land Rover’s                           (MSP) in 2014, a £30 million capital
                                                         winning Mark 7 launched in 2015.
                                                                                                               Halewood plant.                                         investment programme was
                                                         Employing around 1,200, production is
                                                         currently running at nearly 75,000 cars               Wilmslow is home to Waters                              announced which will deliver 1.5
                                                         a year, a significant proportion of                    Corporation’s ‘International Centre of                  million sq ft of lettable laboratory and
                                                         which are exported to Europe under                    Excellence’ for Mass Spectrometry. The                  workspace and support some 7,000
                                                         the Opel badge. In summer 2017 it                     37-acre site employs some 500 staff                      jobs planned on-site by 2025.

                                                                                                                                                                                                          13
5
    http://www.cheshireeast.gov.uk/council_and_democracy/council_information/media_hub/media_releases/bentley-motors-unveils-long-term-ambitions-for-crewe-site.aspx
Already Alderley Park, which is now      nasal sprays for treatment of asthma;        and located at the western end of the
     part of the Cheshire Science Corridor    Dechra Pharmaceuticals based in              Cheshire Science Corridor, the site
     Enterprise Zone, has become home to      Northwich is an international specialist     dates back to the 1930s with research
     over 150 bio-tech and life science       veterinary pharmaceuticals business.         into the development of aircraft
     businesses, including the opening of                                                  engines and fuels, and later high
                                              Much of Cheshire and Warrington’s
     BioHub, and in 2015 the Headquarters                                                  performance motor fuel and oils.
                                              early economic success was founded on
     of the UK Medicines Discovery Catapult                                                Thornton sits next to the UK’s second
                                              the Chemicals industry and today the
     opened on site. The LEP, alongside                                                    largest oil refinery, Stanlow, owned by
                                              sector remains a significant contributor
     Greater Manchester LEP, has invested                                                  Essar Oil (UK) since its purchase from
                                              to the local and national economy.
     into a dedicated £45 million Life                                                     Shell in 2010. The site produces 16% of
     Science Fund to support business         Salt mining has been mainstay of the         the UK’s road transport fuels including
     growth and development in this sector.   local economy for centuries and British      4.4 billion litres of diesel and 3 billion
                                              Salt (now part of Tata Chemicals             litres of petrol every year6. It also
     AstraZeneca’s second largest
                                              Limited), headquartered in Middlewich,       produces 2 billion litres of jet fuel a
     manufacturing site globally is located
                                              supplies over half of the UK’s pure white    year and has a chemical plant on site
     at Hurdsfield near Macclesfield.
                                              salts from its state-of-the-art plant and    which manufactures a range of
     Employing some 1,800 staff the site is
                                              exports across the globe. Salt Union         polymers, lubricants, detergent
     also AZ’s European Centre for Packing
                                              (Compass Minerals) owns and operates         alcohols and toluene (used in foams
     and manufactures, packs and
                                              Britain’s oldest and largest rock salt       for furniture and bedding).
     distributes medicines to 130 global
                                              mine in Winsford, and is the country’s
     markets. Products include ‘Zoladex’,                                                  Northwich-based Tata Chemicals
                                              leading supplier of rock salt (principally
     one of the world’s leading treatments                                                 Limited (TCL), formerly Brunner Mond,
                                              for use in gritting roads in winter).
     for prostate cancer.                                                                  is one of Europe’s leading producers of
                                              Unilever has its historic roots in           sodium carbonate, soda ash and
     Alongside AZ, there are a number of
                                              Warrington with the opening of Lever         sodium bicarbonate.
     other high profile firms within
                                              Brothers’ first factory in 1885. Well
     Cheshire and Warrington’s life                                                        CF Fertilisers, Headquartered at Ince
                                              known soap powders including Persil
     sciences and pharmaceutical sector.                                                   near Chester, was established in 1965
                                              and Surf are still manufactured in the
     These include Advanced Medical                                                        and produces 40% of the UK’s fertiliser
                                              town today.
     Solutions (Winsford), a leading                                                       needs. The Ince plant employs around
     developer and manufacturer of            Some of the earliest research into bio-      400 staff and specialises in ‘True
     surgical, woundcare and wound            fuels was carried out at the then Shell      Granular Compound Fertilisers’
     closure products; Sanofi (Holmes          Technology Centre in Thornton. Now           (NPKS), producing one million tonnes
     Chapel) manufactures inhalation and      owned by the University of Chester,          of fertiliser a year.

14
                                                                                                                   6
                                                                                                                       Source: Essar Oils UK
Despite being hard hit following the        in Birchwood since 2004. The Group’s       continues today. Birchwood Park is
global financial crisis in 2008, Financial   turnover in 2016 was over half a billion   home to much of Britain’s nuclear
and Business Services still accounts for    pounds with almost £11 billion             industry including National Nuclear
one fifth of Cheshire and Warrington’s       wagered.                                   Laboratories, Wood, Rolls Royce
economy, and just under 15% of                                                         Nuclear, the Nuclear Innovation and
                                            The Government’s Clean Growth              Research Office and the HQ of
employment. Financial services are          Strategy, published in October 2017,
particularly important to Cheshire West                                                Sellafield Ltd. The research,
                                            highlights the importance of providing     engineering and design expertise of
and Chester, with over 7,500 employed       affordable energy and clean, low            these companies is at the heart of the
in 2015 – as many as Cheshire East and      carbon growth. This was further            next generation of nuclear power
Warrington combined. Financial and          emphasised when Clean growth was           stations and the safe
Business Services covers a range of         identified as one of the four ‘Grand        decommissioning of existing plants in
activities including banking, credit        Challenges’ in the Industrial Strategy     the UK and around the world. Urenco,
provision, insurance and pension            White Paper. It is an area that Cheshire   based in Capenhurst, produces 30% of
funding, wealth management, legal and       and Warrington is well placed to           the world’s enriched Uranium and in
accounting, and involves many high          deliver on with Energy and                 2012 took over the decommissioning
profile, global brands.                      Environment a particular strength.         and storage operations previously
                                            The area has an established and            undertaken at the site by Sellafield
Key companies include Lloyds, Virgin        growing cluster of industrial expertise    Limited on behalf of the Nuclear
Money, Royal London, M&S Financial          in clean energy and energy innovation,     Decommissioning Authority.
Services, UK Fuels (part of Crewe-          building on a legacy of historic
based Radius Payment Solutions, one         government investment in electricity       In 2015 Amec Foster Wheeler (now
of Europe’s largest fuel card               systems and distribution (the              part of Wood) was selected to lead a
management companies), Exchequer                                                       project to set up a new high-
                                            Electricity Council Research Centre
Solutions and Fircroft. Barclays Bank                                                  temperature facility in the UK for
                                            opened at Capenhurst in 1965, later
has its Global Technology Centre                                                       testing materials used in current and
                                            becoming EA Technology) and nuclear
located at Radbroke Hall near                                                          future nuclear reactors. Funded by a
                                            energy (the UK Atomic Energy
Knutsford and a large client servicing                                                 £2 million research grant from
                                            Authority was established at Risley –
team for its Corporate Banking and                                                     Government the facility, opened at
                                            now Birchwood Park – in 1954,
                                                                                       Birchwood in 2016, will provide open
Business Banking Divisions located at       heralding the start of the UK’s civil
                                                                                       access for research organisations to
Gadbrook Park in Northwich.                 nuclear programme).
                                                                                       test materials for applications such as
Betfred, the UK’s fourth largest            That history of industry-led research,     Generation IV nuclear fission, nuclear
bookmaker has been headquartered            development and innovation                 fusion and advanced gas turbines.

                                                                                                                          15
Cheshire and Warrington is leading the        itself in Cheshire and Warrington,
                                                         way in researching the implications for       through groupings such as the Cheshire
                                                         energy networks from the growing use          Energy Hub9 and the Energy Innovation
                                                         of Electric Vehicles (EVs). By 2040           Centre10 is taking a lead in researching
                                                         Government wants all new vehicles to          and developing new solutions.
                                                         produce zero carbon emissions and             Thornton is also the chosen location for
                                                         research projects such as                     the UK’s new ‘earth observatory’
                                                         ‘MyElectricAvenue’7 and ‘Elecric Nation’8     (Energy Security and Observation
                                                         (the world’s largest EV trial of its kind),   System for the Sub-Surface – ESIOS)
                                                         led by Capenhurst-based EA                    funded by National Environment
                                                         Technology, aim to build an                   Research Council and British Geological
                                                         understanding of the potential impact         Society and due to open in 2018.
                                                         that the increasing uptake of EVs will
                                                                                                       Protos, on the south bank of the
                                                         have on local electricity networks and
                                                                                                       Manchester Ship canal near Ellesmere
                                                         look to develop technical solutions to
                                                                                                       Port, is a new strategic energy hub
                                                         smooth demand.
                                                                                                       which features as the only energy-
                                                         Affordability and security of energy           focussed development in the
                                                         supplies are also of huge importance          Government’s recently unveiled
                                                         locally given the large number of heavy       Northern Powerhouse Investment
                                                         energy users located in the area,             Opportunities Portfolio and could
                                                         utilising energy not only to power their      eventually attract £1.5 billion of
                                                         production lines but also as a                investment and 13,000 jobs.
                                                         feedstock. Supporting these industries
                                                                                                       The unique geography, geology and
                                                         in the transition to a low carbon
                                                                                                       industrial mix within Cheshire and
                                                         economy will be challenging and
                                                                                                       Warrington also opens up opportunities
                                                         require support for and investment in
                                                                                                       for developments in hydrogen
                                                         energy innovations and smart energy
                                                                                                       (including hydrogen fuel cells) and
                                                         systems.
                     7
                         http://myelectricavenue.info/                                                 geothermal heat networks. The area is
                                                         The LEP has supported the                     already the location of some of the UK’s
               8
                   http://www.electricnation.org.uk/
                                                         development of the Intelligent Energy         largest underground natural gas
     9
         http://www.cheshireenergyhub.co.uk/             Systems Demonstrator at Thornton              storage facilities, utilising former salt
         10
              http://energyinnovationcentre.com/         Science Park, and the energy industry         caverns.

16
Strategically located between              suitable large-scale investment sites,       Innovation Centre, National Centre for        C&W include Cogent, Genus ABS,
Liverpool and Manchester and at the        will be ideally placed to capitalise on te   Horticulture, the Environment and             Chester Zoo, Bolesworth Estate,
heart of the North West’s motorway         new, post-Brexit trading relationship        Sustainable Technology and a LEP-             Harthill Stud, Wheatsheaf and
network, Cheshire and Warrington has       with the world.                              supported Advanced Agricultural               Aviagen.
enhanced its reputation as a centre for                                                 Engineering Academy which, when
                                           Although currently small in overall GVA
Logistics and Distribution. Omega,                                                      completed, will be one of the most
                                           and employment terms, as a largely
located on the former United States                                                     sophisticated education centres of its
                                           rural geography Agri-tech and Food
Air Force base at Burtonwood, north                                                     type in Britain. Partners in the initiative
                                           have been identified through the
Warrington, is one of the most                                                          include CLAAS, CaseIH, New Holland,
                                           Northern Independent Economic
successful logistics centres in the UK                                                  JCB, Amazone and Kuhn, many of
                                           Review as having growth potential for
today, having created over 7,000 new                                                    which have donated advanced
                                           Cheshire and Warrington. The area
jobs and over 3 million sq. ft. of                                                      engineering machinery and
                                           has well-developed Agriculture, Dairy
floorspace over the last three years. A                                                  equipment.
                                           and Food Production sectors, and
loan from the LEP’s Growing Places         companies such as Fayrefield Foods            The new specialist facility will enable
Fund was instrumental in unlocking         (Crewe), Meadow Foods (Chester) and          Reaseheath lecturers to deliver
the infrastructure for the first phase of   County Milk Products (Wilmslow) are          training in the latest crop production
Omega and subsequent funding from          amongst the largest independent dairy        systems, including technical training in
Local Growth Fund is helping improve       companies in the UK. Glambia Cheese          precision farming, to agricultural
access to Omega South.                     based in Northwich is Europe’s largest       engineering students and science
                                           manufacturer of mozzarella cheese            subjects such as agronomy and data
The area is also well positioned to take
                                           and NWF Group, with a turnover of            mapping to agricultural students. In
advantage of the continued major
                                           £465m (2015) is a leading national           2015 part of the College campus was
investment in the Port of Liverpool
                                           supplier of ruminant animal feed and         designated by Government as a Food
including the new post-Panamax
                                           has grown to be the third largest fuel       Enterprise Zone.
container terminal which opened in
                                           distributer in the UK.
2016. Added to this, development of                                                     There are also a number of niche
improved port facilities along the         Reaseheath College is one of the             areas of expertise for C&W. In 2015 an
Manchester Ship Canal – including          leading specialist land-based colleges       £85k grant from the GREAT UK
Port Ince and Port Warrington – and        in the UK with almost 4,000 students         Challenge Fund helped to boost the
easy access to Liverpool and               in Further Education, Higher                 area’s reputation and profile as a
Manchester airports with their freight-    Education, Apprenticeships and work-         super hub for breeding and animal
forwarding capabilities, mean Cheshire     based learning. Facilities include an        science. Key organisations already
and Warrington, with a range of            industry-backed £7 million Food              working in this specific sub-sector in         • Reaseheath College’s Food Innovation Centre

                                                                                                                                                                             17
People and Place                          Cheshire West and Chester is the
                                               second largest in population (37%),
     Cheshire was traditionally, and
                                               while Warrington contains 22% of the
     remains in many places, a rural area,     LEP’s residents.
     with agriculture and land-based
     industries, a network of generally        Between 2005 and 2015, the LEP
     affluent and prosperous villages, mid-      experienced population growth of 4.2%,
     sized market towns (including             barely half the rate experienced
     Congleton, Crewe, Macclesfield,            nationally (7.8%) over the same period
     Winsford and Middlewich), and one         (see Figure 4). Warrington experienced
                                               the highest growth rate at 7.6%, and
     historic city (Chester), serving as
     important service and functional
                                               # )                2
                                               Cheshire West and Chester the lowest,
                                               at 2.0%. Cheshire East population
     centres. Warrington, the largest urban
                                               increased by 4.3% over the same period.
     centre in the LEP area, developed as a                   ! $ $8                 $     $           ;$           $                   $    :
     New Town growing quickly following its
     designation in 1968 and reaching a
     population of over 200,000 by the                    MABBBABBBPBB)                                     HDIF
                                                                                                            HDIF

     2011 Census. Alongside their roles as                @ANBBABBBPBB)
     retail, commercial, educational and
     leisure focal points, these places                   @ABBBABBBPBB)                                                                                    HDJF
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     developed specific sectoral                           !ANBBABBBPBB)
     specialisms, including extractive                                              EDGF
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     industries and chemicals across the                  !ABBBABBBPBB)

     Weaver Valley, and silk manufacturing                 NBBABBBPBB)
     in Macclesfield. These rural areas are
     now increasingly home to a wide                                ?
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     range of non-land based businesses                                                                                      G/%U1&Y2I1%'
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     that appreciate the rural setting,                                                            @BBN      @B!N                    W#JP);%#U+I)@BBN?!N
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     including the visitor economy.
     Almost 1 million people (917,000) lived                                                                            Z[
                                                                                                                               W#J$3/+1#.)S@B!NT()KIBLLMBMMM
                                                                                                                               W#J$3/+1#.)S@B!NT()KIBLLMBMMM

     in Cheshire and Warrington’s LEP area                                                                                     W#J$3/+1#.);%#U+I)@BBN?!N()HDJF
                                                                                                                               W#J$3/+1#.);%#U+I)@BBN?!N()HDJF

     in 2015, with Cheshire East accounting
     for 41% of the total residents.            Figure 4: Cheshire and Warrington Population Growth (2005 – 2015)

18
W                        )       )
                                                                                                     )               '2
                                                         $       $       $ $
                                                     Fig.5 Population Clusters
                                                                                           $

In addition, the LEP has significantly
lower numbers of younger people in
the 20 – 35-year age bracket (just over
163,000 or 17.8% of our population)
compared to the UK average of 21.5%.
Projections by the Office for National
Statistics estimate that by 2039 the
Cheshire and Warrington population
will have grown to around 990,000, a
projected growth rate of just 7.9%
over the period, compared to 15.5%
for England. This represents a
significant challenge, with increasing
numbers of older, retired residents
supported by a decreasing resident                                                                                                                        y
workforce. It also highlights the
importance of working with the
Department for Work and Pensions,
and others such as Age UK to take
forward the inclusive work agenda so
that the potential of all working-age
residents to contribute to our                                                                                                G'/3+I-)^$/3141':))
economic performance is realised.                                                                                             '2+/L312I':)4/0131'2
                                                                                                                                         )

Whilst the majority of Cheshire and                                                                                           53:'%)'2+/L312I':
                                                                                                                                   )
Warrington can be considered
prosperous, there are pockets of                                                                                              b#$.;)/.:)^$/3141':)
deprivation across the sub-region. The                                                                                        $%L/.)%'21:'.+2
                                                                                                                                   )
analysis undertaken as part of the SEP                                                                                        c$2+)9L#$+)*/./;1.;
                                                                                                                                  )     )
refresh also highlighted areas where
large numbers of residents fall into                                                                                          *#2+):'J%1K':)/%'/2
                                                                                                                                  )        )
the ‘just about managing’
classification. This is shown in
Figure 5, right.
                                                             )       )             )           ) )       )   )   )    )   )

                                                                                                                                                     19
Source: Metro Dynamics analysis of ONS Census 2011 and Ordnance Survey data
Skills and Education                         careers and many of these young                               engineering and manufacturing
                                                                       people are unaware of the                                     technologies and only 2% in science
                          One of the factors underpinning our
                                                                       opportunities of STEM-related careers.                        and mathematics.
                          performance has been our highly
                                                                       As a result, the sub-region is not
                          skilled resident workforce. Cheshire                                                                       Replacement demand from an ageing
                                                                       generating enough learners with
                          and Warrington has one of the highest                                                                      population is the highest driver of
                                                                       suitable STEM skills. In 2014/15 only
                          proportions of workers qualified to                                                                         future labour demands in Cheshire
                                                                       4.71% of total apprenticeship starts in
                          NVQ4 and above (39.1%) and lower                                                                           and Warrington (230,000 jobs by
                                                                       Cheshire and Warrington were higher
                          than average numbers of residents                                                                          2025). Replacement demand is a
                                                                       level apprenticeships and these were
                          with no qualifications at all (7.3%). The                                                                   significant sector issue for
                                                                       almost all (92%) in health, public
                          picture on skills is not all positive with                                                                 manufacturing (35% of the workforce
                                                                       service and care and business
                          under-performance on delivery of                                                                           are 50+); public administration,
                                                                       administration and law. Only 11.5% of
                          technical-level skills which is a                                                                          education and health (33% of the
                                                                       all apprenticeship starts were in STEM
                          potential barrier to growth.                                                                               workforce are 50+)12 and transport and
                                                                       subjects, compared to 15% nationally
                          The proportion of people aged 20 – 39
                                                                                                                                                                      C
                                                                                                                                     communication (27% of the workforce
                                                                       and 16% in the North West. For non-
                                 /          )           1
                          with degree level qualifications
                          increased by only 1.5 percentage              ) +                              +
                                                                       apprenticeship SFA 19+ provision for
                                                                       the six FE colleges in the sub-region,
                                                                                                                                     are 50+) .When looking to meet this
                                                                                                                                     demand we have a potential deficit of
                          points between 2004 and 2012,                only 4% of delivery in 2014/15 was in                         up to 60,000 graduates.
                          compared to 9.6 percentage points in                     ! $     $              $        $           $
                          the UK11. There appears to be a
                          dumbbell, with higher than average                          CN
                                                                                      CB
                          numbers of people with degrees, and                         MN
                          higher than average numbers of                              MB
• West Cheshire College
                          people with low qualifications. This is                      @N
                                                                                      @B
                          exacerbated each year by 5,000 young                        !N
                          people leaving to go to Universities                        !B
                          outside Cheshire and Warrington                              N
                                                                                       B
                          Much of our business base is reliant                             Q)U
                                                                                           Q)U1+I)68\C])
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                                                                                                                                                                Q)U1+I).#)
                                                                                                                                                                      1+I).#)
                                                                                                                                                               ^$/3141&/+1#.2)
                                                                                                                                                               ^$/3141&/+1#.2)
                          on STEM skills, however not enough                                                                                                      S68\T
                          young people are gaining the basic                                             HI'2I1%')/.:)G/%%1.;+#.
                                                                                                         HI'2I1%')/.:)G/%%1.;+#.   H#K'.+%-)/.:)G/%U1&Y2I1%'
                                                                                                                                   H#K'.+%-)/.:)G/%U1&Y2I1%'
                          English and maths skills that would
                                                                                                         7 %'/+'%)*/.&I'2+'%
                                                                                                         7%'/+'%)*/.&I'2+'%        >.+'%J%12')*M
                                                                                                                                   >.+'%J%12')*M         6/+1#./3)9K'%/;'
                                                                                                                                                         6/+1#./3)9K'%/;'
                          enable them to progress into STEM

  20
                                                                         11
                                                                              CWLEP Area Based Review of Further Education Skills Priorities: Skills Conclusion, January 2016.   12
                                                                                                                                                                                      Ibid
)              0                                            )J                                       )' ) 2
                                                                                                $   $                     $ ; $                      $                         #$            :

                                                                                                    N$'%0/O2P+?")#+412')#"')/#2+/%+5,-+(12)41#'2
                                                                                                    */.&I'2+'%
                                                                                                    */.&I'2+'%
                                                                                                          #%0/O2P+?")#+Q0"&12+/%+(12)41#&1+/%+5,-+O/(R1(2+
businesses to develop on-going                       main places where residents commute
relationships with young people so                   to work, and where workers travel                          G1%%/3                                                                  !!AODE

that they are inspired by new                        from.                                                   a31.+2I1%'
                                                                                                             a 31.+2I1%'                                                                !!ACNC

technologies and understand career                                                                          "+#&YJ#%+
                                                                                                            " +#&YJ#%+                                                          !BABNO
                                                                                                                                                                                   B
                                                     The overall level of commuting is high
opportunities. The LEP believes that by
Connectivity                                      significant new national investment in                   A further phase of the programme
                                                       infrastructure, especially the planned                  (‘Digital 2020’) is now underway which
     Notwithstanding the challenges,
                                                       new high speed rail network (HS2 and                    aims to tackle some of the harder-to-
     Cheshire and Warrington remains one
                                                       Northern Powerhouse Rail). To                           reach spots, increasing fibre
     of the best-connected locations in
                                                       maximise the economic potential of                      broadband coverage to 99% by 2020.
     England. The motorway network, rail
                                                       these investments it will be necessary
     network, Manchester Ship Canal, two                                                                       Connecting Cheshire has also worked
                                                       to plan and deliver associated
     international airports – including the                                                                    with local businesses to make sure
                                                       improvements in local rail connectivity
     busiest outside of London – and easy                                                                      that they have the digital skills needed
                                                       (as shown in the ‘Growth Track 360’
     access to the Ports of Liverpool and                                                                      to take advantage of the new
                                                       cross-border study published in
     Holyhead supports our visitor                                                                             broadband infrastructure.
                                                       2016)14 and in road connectivity.
     economy and offers business and
     leisure travellers and companies                                                                          Now, and increasingly in the future,
     seeking access to international                                                                           successful places will need to be
                                                       Digital Connectivity                                    ‘smart’ and digitally connected,
     markets a significant range of options
     and opportunities.                                As well as physical infrastructure, access              especially if business productivity is to
                                                       to affordable, reliable high speed and                   improve. Digital connectivity can also
     Work undertaken for the LEP by Jacobs             reliable broadband and mobile                           make lives better through supporting
     shows that the network is a potential             networks (including superfast                           the creation of easier, more accessible
     constraint on growth and is already               broadband, 4G and 5G) is essential to                   services, and our Digital and Creative
     demonstrating reduced resilience in               support future growth, innovation and
     the face of increased traffic levels .                                                                      sector has been identified as an area
                                                       improved productivity. Government                       of future growth with emerging
     Continued investment in transport                 estimates that every 10% increase in
     infrastructure, particularly increased                                                                    clusters in Macclesfield, Wilmslow and
                                                       broadband penetration yields 0.25 per
     investment in the local road network                                                                      Warrington.
                                                       cent increase in GDP Growth.15
     and improved public transport will be                                                                     Our ambition is to make our sub-
     essential not only for Cheshire and               Through the sub-regional Connecting
                                                       Cheshire programme, Cheshire and                        region one of the most connected
     Warrington’s economic well-being, but                                                                     digital areas in the UK. We will achieve
     also for that of North Wales, Liverpool           Warrington enjoys some of the best
                                                       coverage by high-speed fibre                             this through working with a range of
     City Region, Greater Manchester and                                                                       infrastructure providers using both
                                                       broadband in the UK. By summer 2017
     North Staffordshire.                                                                                       existing and innovative methods to
                                                       it is expected that 98% of residents
     The sub-region has the opportunity to             and businesses will have access to                      deliver this essential service to all
     secure transformational benefits from              superfast broadband.                                    areas of Cheshire and Warrington.

22
                         14
                              http://www.growthtrack360.com/home/resources/   15
                                                                                   see research by Aberdeen and Oxford Universities https://abdn.ac.uk/news/8127/
)       )
                                                                                                           )                 L -

                                                                                      Fig.6:
                                                                                         $ Housing
                                                                                             $     Affordability
                                                                                                   $         $ (Source: Metro Dynamics analysis of ONS and Ordnance Survey data)

Housing                                   centres could be a key factor in making
                                          the area more attractive and
Despite often difficult market
                                          affordable to younger people.
conditions since the economic crash,
                                          Similarly, there are many older
Cheshire and Warrington has delivered
                                          residents unable to downsize from
almost 16,000 new homes in the
                                          their large family homes due to a lack
period 2010 – 2015 which represents
                                          of suitable smaller properties and
the highest level of completions per
                                          specialist older person’s
1,000 households in the North West
                                          accommodation.
and a level above the England average
of 6 completions per 1,000                The LEP believes that successful
households. Across the three local        delivery of the major projects within its
authority areas approvals are in place    three spatial priority areas (Mersey
for a further 33,500 homes and local      Dee, Constellation Partnership area
plans to 2030 currently provide for       and Warrington New City) could lead
around a further 70,000.                  to a need for up to 127,000 new
                                          homes by 2040. This equates to
However, large parts of the sub-region
                                          around 9,000 above current local plan
are unaffordable to families living on
                                          targets if current levels were
average incomes and to younger
                                          extrapolated to 2040, but this figure
people. In the map below the darker
                                          remains subject to ongoing strategy
areas correspond with the highest
                                          development work, particularly in the
average house prices. These areas also
                                          Constellation partnership area.
tend to have high proportion of                                                           )   )        )   ) )   )   )   )   )
detached properties with lower
numbers of smaller houses and flats.
There is also a need to ensure that the
right types of housing are being
provided in the right locations to meet
the needs of the current and future
population. For instance, an increase
in the provision of flats in the private
rented sector within our man urban

                                                                                                                                                                           23
SECTION 2

OUR GROWTH AMBITION
     BY 2040 WE AIM TO...
                                              In developing policies and supporting strategies to deliver our growth ambitions, the LEP is
                                              keen to ensure that it has a clear idea of what ‘success’ would look like beyond the headline
                                              numbers. Whilst not a comprehensive list, the following section considers some of the
                                              outcomes and measures that will be used to measure our progress and ensure that
                                              economic growth delivers benefits across the LEP area.

                                              Greater detail on the practical steps needed to realise these outcomes will be
                                              contained in a delivery plan to be published later in 2017 and underpinned by
                                              specific strategies for skills and employment, transport, digital, housing, science and
                                              innovation and energy.

                                              • Consistently one of the best performing economies in the UK: The LEP area will
                                                continue to outperform the UK average in terms of GVA per head and GVA per worker.

                ...and create an economy
                                              • Diverse, inclusive economy, resilient to economic shocks: Cheshire and Warrington
                                                will maintain a diverse economy with strengths in a number of key sectors and a high

                         that works for all
                                                level of jobs available per worker. Our economy will grow through supporting success in
                                                our existing business base and providing the right conditions for new businesses to
                                                locate and invest and to adapt as the economy and technology changes.

24
• Home for and attractive to a well-      • An area offering high quality             to start their own business) will have    households and an energy
  educated, highly skilled,                 urban and rural places: quality          easy access to the advice and             infrastructure that is smart and
  adaptable workforce: Higher skills        built environment and ‘blue and          guidance they need. Effective              adaptable to changing peaks and
  levels are key to achieving increased     green’ infrastructure attractive to      support will be available through our     troughs in demand.
  productivity, to supporting business      young wealth creators,                   Business Growth Hub and other
                                                                                                                              • An area that has responded
  growth and for delivering business        entrepreneurs and skilled workers        programmes to new business start-
                                                                                                                                positively and pro-actively to the
  and product innovation, research          and their families                       ups and entrepreneurs and for
                                                                                                                                Government’s emerging Industrial
  and development. Cheshire and                                                      existing business looking to develop
                                          • A balanced, well-functioning                                                        Strategy and played a full and
  Warrington will have one of the best                                               and grow.
                                            housing market to support                                                           active role in building the
  qualified workforces in the UK and         economic growth: offering a good         • Somewhere that is outward facing          Northern Powerhouse, ensuring
  we will work with business to ensure      mix of properties in terms of type,       – both nationally and internationally     that the voice of non-Core City
  that young people are inspired by         tenure and affordability                   – and open to working with and            places is properly heard and taken
  new technologies and career                                                         learning from others to achieve           account of. This includes working
                                          • One of the best-connected places
  opportunities and demand the                                                        common goals.                             with Government, business and
                                            in the UK (digital, road, rail, air
  appropriate training from HE and FE.                                                                                          other institutions to make sure the
                                            and sea): broadening our labour         • A place where innovation and new
  We will also build on existing good                                                                                           right structures are in place to
                                            market catchment and giving               thinking is encouraged and
  practice where businesses work with                                                                                           support people, industries and
                                            business easy access to markets and       supported: Focussed on but not
  FE and HE to design and deliver the                                                                                           places.
                                            opportunities.                            limited to the Cheshire Science
  training and education that                                                         Corridor we will offer a fertile
  employers need including through        • A place where it is easy to do
                                                                                      location for academic and industrial
  Apprenticeships and more technical        business and to locate and grow a
                                                                                      research and development, working
                                            business: A sub-region that can
  routes. We will work with employers                                                 to support a strong innovation
                                            offer high quality, readily available
  and others to make sure that we                                                     ecosystem that can develop and
                                            sites for industry and commerce to
  make the most of the skills and                                                     deliver practical commercial
                                            invest in, with a fast and responsive
  experience that sit in our older                                                    solutions.
                                            planning and regulatory system to
  workforce.                                support investment proposals.           • Evidence-led strategy and policy
• High quality, vibrant town                Continued ability to attract inward       underpinning a robust, viable and
  centres: creating places that are         investment, underpinned by our            prioritised investment plan
  appealing to, and meet the retail,        Quality of Place offer, to the benefit
                                                                                    • An area that has successfully
  leisure and cultural needs of the         of the whole of the North
                                                                                      transitioned to a low carbon
  people we need to attract and retain    • A comprehensive, coherent                 economy, with secure and
  if our businesses are to be               business support landscape:               affordable energy to meet the
  successful.                               Businesses (including those looking       demands of business and

                                                                                                                                                               25
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